Category Archives: Sourcing

Recruiter Roundtable with Loxo CEO Matt Chambers and I!

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In this discussion, Loxo CEO, Matt Chambers, and I discuss trends in recruiting that is here to stay, and how modern recruiters will need to evolve to address these changes.

 

Question 1: What do you see as the most impactful changes you’ve seen in the recruiting industry?

Tim’s Answer:

It continues to be the speed at which recruiting is expected to find talent for openings. We’ve gotten to a point where hiring managers have this expectation where you’ll start showing them candidates in a matter of hours, not days or weeks. All of this is driven by technology.

Matt’s Answer:  

Let’s start macro and work our way down to share why these changes are happening.

A generational transformation is underway.  Baby Boomers are retiring, millennials are taking over their leadership roles, and Generation Z is entering the workforce as the first digitally native generation.  This generational transformation is hitting at the same time that the web 3.0 is emerging and we are going to cross a tipping point to broader market adoption.

Unemployment is at an all-time low, and we are also on the longest bull run in history.  A tight labor market magnified lazy hiring practices which relied exclusively on job board postings. Ineffective hiring and subpar results created a robust demand for recruiting agencies and passive recruiting solutions.   Today talent acquisition is strategic; having top recruiters either in-house or as recruiting partners is a major competitive advantage.  We are starting to see a hybrid RPO boots on the ground model becoming very popular.

Executive search, staffing, RPO, and recruiting agencies are facing pressure to find ways to differentiate. Five years ago, the biggest changes were happening on the corporate side, but now executive search, RPO, and recruiting agencies are playing catch up.  It’s a lot of energy and effort for an organization to change software solutions and to consider new approaches to recruiting.  It also can take a year or more for an organization to switch out and upgrade their technology, so those who wait risk putting themselves out of business to modern recruiting practices that just have too significant an advantage.

Matt’s Thoughts on Tim’s Answer:

Hiring managers are being sandwiched by both technology innovation on the vendor/supply side but also from their C-levels measuring progress via KPI metrics.  I think Tim and I would both agree that quality of hire is the most important metric, but as he said to be successful in today’s world you have to get the job done fast or someone else will be there to beat you to it. 

Tim’s Thoughts on Matt’s Answer

As much as we see recruiting evolving and changing, it’s still out on the edges for the most part. The most used recruiting strategy across all functions, markets, and industries is still “Post and Pray”. Post a job, pray someone will apply. While we see the leading edge of recruiting at an advanced stage, it’s still mostly in the minority. One issue, especially on the corporate side, is recruiting is still part of HR and HR hates to recruit. So, they’ll do almost anything else besides picking up a phone and reaching out to a potential hire.

The growth of RPO is a straight-line direct reflection of this failure. Organizational leadership is giving up on recruiting at a colossal level because CHROs can’t figure out how to fix recruiting and make it work, so let’s just shop it out to experts. The reality is, you’re not shopping it out to experts, you’re shopping it out to 25-year-olds working in call centers who are paid to call candidates. That is now your employment brand, a 25-year-old who probably have never been to one of your locations and knows nothing about you.

It’s not a hit on RPO, they are hired to find talent and fill a position, and they need to do that as efficiently as they can to produce a profit. Turns out, many do a great job at that, but many organizations give up too easily instead of just fixing the core issue. Talent Acquisition is not HR. It can’t be run like HR, or it will keep failing.  

 

Question 2: Process-wise, where do you see recruiters putting in the most effort into moving forward?

Tim’s Answer:

I would love to tell you it would be quality over speed, but I fear it’s still going to be speed. For me this isn’t either/or, it’s both. Yes, I want you to find me talent fast, and, yes, I want you to find me great talent. Far too often, in most shops, recruiters turn this into one or the other. It doesn’t have to be that way. But, that takes a really great process, supported by great tech, supported by high expectations and performance management. BTW – it also costs money!

Matt’s Answer:

At the very top of the funnel. 

Executive search firms and internal talent acquisition teams are focusing most of their effort at the very top of the funnel.   Relying exclusively on job boards for “sourcing” is lazy and results in the lowest quality, yet still remains the primary way most organizations (and even most staffing agencies) recruit.

We have crossed the tipping point, and it is no longer cost-effective to source manually, when there are superior sourcing options on the market that can programmatically deliver an extremely high-quality talent pipeline at a fraction of the cost. 

To give you a concrete example, Loxo AI™ helps our customers build extremely high-quality talent pools.  It removes 90% of the hours spent sourcing by recommending only the very best people for each open position.  This is automated.  Why would you have a dedicated sourcing team when you could have this? Solutions like Loxo AI™ are gaining popularity as more recruiting organizations learn about them and realize how big of a game changer it is to their productivity.

The largest recruiting organizations have started to invest in building their own in-house technology systems.  I think almost everyone except these organizations realizes this is a catastrophic mistake that will lead down a black-hole.  The pace of technological innovation in the open market is 100x faster, so the tens of millions of dollars of investment will cost these organizations a decade of lost opportunity cost.

Corporate recruiters are relentlessly testing and trying new solutions, but often have to figure out workarounds or even pay out of pocket due to the slow and bureaucratic nature of big enterprise. As a compromise, I think you are starting to see market forces demanding open API integrations so their recruiters can use best of breed solutions rather than being forced to use these monolithic systems that put the recruiter’s needs last.  Recruiters will select and choose solutions that they want to use and that solve their problem, even as big enterprise struggle to keep up with the pace of innovation and global regulatory environment.

Matt’s Thoughts on Tim’s Answer:

Spot on –it’s always about the time, quality, cost tradeoff!

The Project Management Triangle is one of the most important constraint models in business operations. Clients always want it faster, better, AND cheaper and service providers always have to remind them that we can do two at once, but you Mr. or Ms. client select the two you want and we’ll adjust accordingly.  Technology innovation in a fully optimized system is the only thing that can improve all three at the same time, but technology will only get you so far so if you don’t have exceptional leaders, process, and people.  If you do you can achieve better quality hires faster than ever before. 

Tim’s Thoughts on Matt’s Answer

Totally agree with you, Matt. Although, I don’t see corporate recruiters “relentlessly testing and trying new solutions”, I would encourage them that they should. They should be demoing and looking at new tech at least once per month. It has to be a priority or the function just falls too far behind, too fast.

I do think as we see more and more of the top of the funnel be automated the real value of recruiters comes back to can you influence the decision of a candidate to believe that the position you have open is right for their career path? Can you get them to say, “Yes!”? That only happens when they trust you and believe that you have their best interest at heart. That takes expert-level relationship building at scale and speed.

 

Question 3: Where do you think the biggest opportunity is for recruiters to drive more value?

Tim’s Answer:

Click over here to finish reading this interview! Matt and I went back and forth for a few more questions!  (FYI – I get asked this A LOT – Loxo is our ATS and it’s awesome! Also, Individual Recruiters you can sign up use Loxo for FREE! Give it a try.) 

6 Reasons Your Organization is Failing at Recruiting

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I’m out in San Francisco this week teaching a class on Talent Acquisition to some great Pros and Leaders who are doing all they can to learn more and help their organization succeed. The class is part of the process for SHRM’s Specialty Credential in Talent Acquisition.  Part of the process is two days of deep learning with an ‘expert’ instructor in-person or virtually. Apparently, the expert instructor got hit by a bus, so they tapped me on the shoulder!

The course is designed for corporate HR pros and leaders who want to get better at TA. This is modern material, designed to help individuals begin to build out a modern recruiting practice. It helps build a foundation in the right way on what best practice organizations are doing in their TA shops right now.

I love spending time with HR and TA pros who just want to learn and get better. Who want to help their organizations be better. It might be one of the funniest things I do all year! At the same time, it might be one of the most frustrating because I see and feel their struggles!

What I find is almost all organizations fail at recruiting for basically the same reasons. Here are those reasons:

1. We fail in recruiting because we are trying to be like everyone else and afraid to stand out from the other competitors for talent in our market. Yes, this is mostly employment branding and recruitment marketing, but it speaks to basic risk aversion we struggle to overcome in traditional HR. What I find is most c-suite executives welcome this risk, but no one is giving them options.

2. We are flat out not persistent enough going after the talent we want. Great recruiting is about pursuing great talent. I married way above my pay grade! The only reason I was able to land my wife was that I didn’t give up. We all want to be wanted. Most corporate HR and TA pros give up on pursuing talent because they initially say they aren’t interested. That should just get us going!

3. We aren’t letting potential candidates know who we really are. Guess what, when you come here you’re going to have to work and we don’t allow you to have pet pigs. Sorry. I mean, we’ll still have fun, challenging work and we’ll support the heck out of your development, but this isn’t a playground, this is a business. If that sounds like you, we will love you and you will love us! It’s okay to help some talent self-select out of coming to work for you. I don’t want to attract every candidate. I want to attract candidates who want us and we want them!

4. We hear your advice, but we just suck at actually executing it because we are busy. Too busy to get better. I hear all the time from leaders that they would love to do all this cool stuff, but they just don’t have the time. So, I ask, are you successful? No, we are broken. So, you would rather stay broken then fix your shop? Well, we still have to keep doing what we are doing. No, you don’t. You can stop. That is an actual option if you let everyone know you have a plan and this is the plan to finally get fixed!

5. We fail because we don’t fully believe we are responsible. Ouch, that one hurts me, because I’ve actually been fully in that position. Someone finally gave me the title but somehow I felt like I still wasn’t really in control. Turns out, I was, but if I wasn’t going to take control, others above me were going to, since someone had to. Ugh. Once I took control, everyone around me and above me gave me full support.

6. We haven’t figured out how to use our network for good. I’ve been royally screwed by people that I networked with, only to watch them f@ck me over and take (Hi! Z.A., you prick!). Yes, this happens. I’ve also reached heights in my career that would never be possible if I didn’t have all of you helping me along the way. I see way too many pros scared that if they share, especially locally in their market, someone will steal their great ideas and secret sauce. So, they don’t and they miss out on so much good in the world! Go share, exchange ideas, and keep doing it, especially with those who reciprocate!

To my first SHRM TA Credential SFO class – go out into the world and do better recruiting! Also, don’t hesitate to reach out to me when you need a little help!

Your Weekly Dose of HR Tech: Facebook Partners with ATSs to Bring Jobs to Your Company Page!

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Today on The Weekly Dose I let you know about some changes coming to Facebook and how Facebook is partnering with ATSs to make it easier for employers to get your jobs posted on your Facebook company page.

Facebook has long been that one person we’ve always wanted to dance with us, but they seemed uninterested in having anything to do with the recruiting community. The reality is, FB has more active users than any other social network and that means the potential for us to some serious hiring on FB has always been a dream of most TA pros.

Recently Facebook announced some partnerships with ATS providers SuccessFactors/SAP, JazzHR, Talentify, and Workable. While SuccessFactors, JazzHR, and Workable are all in the ATS space, Talentify is more of a CRM-like, programmatic job posting tool. Both Workable and JazzHR are strong SMB value ATS providers, while SuccessFactors wasn’t originally designed to be an ATS, but because of the acquisition by SAP has built out that functionality, although I think most using it probably feel that recruiting still isn’t its strongest point.

I’m not sure exactly why Facebook choose this group to start, but like most things, my guess it’s probably a combination of relationships being leveraged (hello, SAP), and just scrappiness by the smaller players mentioned to find a way to get this done.

So, what’s actually being done?

“Jackie Chang, head of Business Platform Partnerships at Facebook, said the social network will “continue to identify strategic companies” in order to help businesses hire and people find work. “We’re looking to grow these partnerships,” she said. “We know many businesses are already working with HR solutions providers to manage their hiring needs and we want to make it easier for businesses to tap into the tools they already use, and help more people find jobs.”

Also, from Chris Russell:

There are two ways that the new integrations will work – an onsite, “native apply” experience and an offsite “redirect” experience. In the native apply experience – the messenger popup will still occur.

Onsite, “native apply” experience:

    • We have a Jobs XML Feed, which enables partners to publish job posts on behalf of employers directly on Facebook.
    • Job seekers can apply to those roles directly on Facebook, and the application information is sent back to the partner.
    • This allows employers to reach qualified candidates while staying connected to the systems they already use.
    • Employers can also create jobs in their ATS, and publish that job to Facebook.

Offsite “redirect” experience:

    • We have a Jobs XML Feed, which enables partners to publish job posts on behalf of employers directly on Facebook.
    • Job seekers are redirected to the employer’s career site and can apply to the role on the employer’s career site.
    • Employers can also create jobs in their Applicant Tracking System, and automatically publish that job to Facebook.

Very cool stuff, as Facebook has been one of the hardest nuts to crack when it comes to recruiting, and these integrations should make it easier for employers to start getting their jobs in front of FB users more easily. Facebook won’t be the holy grail for everyone, just as LinkedIn isn’t the holy grail for every employer either, but the potential is there for it to be a very good source for so many that don’t see the pools of talent they need on sites like LinkedIn, or other job boards.

Does your ATS have this integration, or are they working to make it happen? The only way to find out is to actually give them a call and ask that question!

Through the Eyes of the Hiring Manager

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On Wednesday I was sitting on The Talent Fix Book Club webcast with one of my Recruiting Managers, Zach Jensen, and Zach made the comment that great recruiters do something a bit different, they look at applications and resumes through “the eyes of the hiring manager”. It’s a brilliant piece of advice, but what does it mean!?

New, or lesser experienced, recruiters look at candidates like a checklist:

  • Do they meet the minimum qualifications? Check.
  • Can they work when we need them to work? Check.
  • Will they fit the compensation band we have for the position? Check.
  • Are they interested in our company? Check.

Get enough checks and you send this candidate over to the hiring manager.

The hiring manager receives this candidate and immediately looks at this person completely different from the recruiter who was checking boxes. The hiring manager will look at the candidate and immediately think, can this person do the job I have, and do it well? Will this person fit into my team? Do I think I can manage this person? Will this person be challenged by my position, or will they be bored? Is this person better than me or someone on my team? Does this person make me/us better? Etc.

Great recruiters have enough of a relationship with their hiring managers that they are less concerned with checking boxes, and more concerned about these questions that are in the hiring manager’s head. They want to have those answers, so when the hiring manager asks, “What do you think?” What they will respond with is not checked boxes, but strategic explanations that help the hiring manager make a decision.

It’s a transition we usually see happen around year 3 with our recruiters. Checking boxes isn’t all bad, it’s how we all start. The reality is we don’t know much, so we have to go on something. Some, though, never make the transition. They just think recruiting is about checking boxes.

It’s the one reason I’m not concerned about ‘technology’ taking my job, and why the best recruiters I speak with aren’t concerned either. In fact, they welcome it. Technology will eliminate box checkers. A.I. can check boxes faster and better than you or I. A.I. can’t get into the head of a hiring manager and know what she really needs for her team. I can. Zach can.

Great recruiting happens when you build relationships with your hiring managers where they trust you know what they are really looking for. How do you get that? Mostly time and consistency. Keep showing up. Show them you have some interest in helping them improve their talent. Be persistently annoying. Rinse. Repeat.

Career Confessions of Gen Z: An Interview with Johnny Campbell of Social Talent

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A few weeks ago I had the opportunity to speak with, and conduct a short interview with, the CEO and Co-Founder of SocialTalent, Johnny Campbell. SocialTalent is an online training platform where recruiters, sourcers, and recruitment marketers alike can become true business partners by way of bite-sized videos.

I’m a daily-user and huge advocate of SocialTalent, so I reached out to Johnny the second I found out that he was a featured speaker at SHRM Talent this year. I got to watch his presentation twice, and both times, I looked around the room as people scrambled to record every word and capture every slide he presented.

This was initially going to be Q&A type of interview and as time went on, I realized I just wanted to hear what he wanted to share with me, about anything. I left the conversation with both a profound sense of inspiration, along with a better understanding of my own mind.

(Answers are paraphrased but reflect exact responses. Direct quotes will be in quotations.)

1. How did SocialTalent come about?

Answer: SocialTalent was made by design but became by accident. Believe it or not, it started as a hedge. About a year in, we were doing things differently and we knew it was effective. It was just a matter of time ‘til everyone started doing it. We were amongst the first in the space and we were faced with the question, “Is this actually scalable, or do we teach people how to do it?”. SocialTalent would give in-person presentations and at a conference someone said it should be digital.

2. How do you partner with the best of the best for SocialTalent content?

Answer: I’ve always had a knack for patterns. I was figuring all of this out and felt the need to share, so I started blogging. I had eyes on my content early on, which led to meeting with guys like Dean Da Costa, Bill Boorman, and others. We have a sort of “Spotify-model”, in that we have the space for the most knowledgeable people in our space to share their ideas digitally. So there are royalties that come with that – it works great.

3. How do you decide what’s important? And how do you stay on top of producing new and relevant content?

Answer: We test EVERYTHING. We also ask our customers for suggestion on what our platform is missing. We do mapping exercises that layout everything about the recruiting process and then decide how we can make an impact in each of those steps.

4. How do you show the impact of sourcing matter to a very traditional recruiting team?

Answer: The reality is, leadership doesn’t care about the technical work you can do as a sourcer – despite how impressive it really is. It all boils down to the unexpected insights and presentation of your data. How can you present your data to make it matter to leadership, a hiring manager, recruitment marketers, etc? Don’t share the process, share the answers.

5. (BONUS) Does Bill Boorman really always wear a hat?

 

Answer: I have not seen Bill without a hat in 9 years – at conferences, meetings, everywhere. He has an array of them too!

Although the purpose of this interview was to learn more about the coming of SocialTalent, we were able to have a casual conversation. The highlight of the conversation you may ask? It was when Johnny, mid-sentence, said the following:

“You’ve got the best name in the world for a sourcer… like the best [expletive] name!”

It’s safe to say I’ll be keeping my eye out for the next moves from Mr. Campbell and the SocialTalent team. For those who have yet to check out SocialTalent for yourself or your teams, you oughta hop on the platform, or else you’re missing out!

Hunter Casperson — Self-proclaimed “Sourcing Nerd” — Is from Southern California, where he spent lots of time outdoors and in turn, loves nature. Hunter attended UC Berkeley where he studied Math & Psychology for three years before joining Quicken. His all-time favorite thing to do is beat-box, where he has consecutively ranked amongst the Top 10 in the United States over the past 3 years (under the name Huntybeats)!

Talent Pros! You are not alone! #SHRMTalent

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I’m in Nashville, TN this week attending and speaking at the SHRM Talent Conference. SHRM Talent has quickly become one of my favorite conferences to attend and speak at because I love being surrounded by TA Pros and Leaders who are in the weeds! Actual real folks, making real placements, with real stories and pain of running corporate TA operations every day! My Peeps!!!!

I was speaking to attendees this week as I was getting ready for my presentation and guess what!?! Every single one had the exact same issue! We all need more people! And, AND, “we” – every freaking one of us – is struggling to find those people to fill our jobs. From San Fran to Dallas to Tampa to Kansas City to Detroit to New York and every small, medium, and large city in between, we are struggling.

So, you are not alone. I am here with you. And though you are far away. I am here to stay. (it’s lyrics to a song I couldn’t get out of my head as I started writing this post!) But it fits!

The cool part of knowing you are in the same boat as everyone else is since we are all in this together, we can help each other. We almost now are in a position where we have to help each other. It’s not okay to what our brothers and sisters in the grind fail.

So, how can we do this? I’ve got a couple of ideas:

1. Local Partnership Candidate Sharing – You have applicants and candidates you are not using. They are unused inventory that for whatever reason you don’t need and won’t hire. You have a peer in your city that is also sitting on an unused inventory of candidates. Go meet for lunch and take those unused, new candidates, and swap. They might be able to use some of yours and you might be able to use some of there candidates. The reality is, this is costing you nothing, and helping both of you! Ramp it up by inviting four or five other leaders from other organizations, and now you’re changing the game!

2. Stop Traditional Employee Referral Programs – Well, Tim, we pay $250 after 90 days of employment. Great, that’s like telling someone you’re giving them $1 Million in Monopoly money! It’s not real to them. They don’t truly believe they’ll ever get that. Start rewarding the behaviors and activities that lead to hires. Hey, here’s a $20 bill for giving us the name and phone number of a candidate, Thank You! Here’s a $50 bill for when the person actually shows up for the interview! Here is a $100 bill when they show up day 1! THANK YOU! Here’s another $50 bill when they are still here on Day 90, or whatever. This will lead to more referrals and cash money in the hand will make this real to your employees and you’ll get more referrals!

3. Stop Making Candidates Jump Through Your Hoops – Well, Tim, if the candidate really wants the job they will come into our office and fill out the application. No, no they won’t. Because your competition isn’t making them, and you’re an idiot! I’ve got 3 Gen Z sons who would all be great hires for any company. Work hard, care about their job, look your customer in the eye and treat them with kindness and respect, but they won’t walk in an fill out your stupid app. But, if you allow them to text you their interest, they will be all in. There is absolutely zero correlation that a candidate who jumps through your hoops will be a good hire, and there is absolutely zero correlation that a candidate who won’t jump through your hoops will be a bad hire. Stop it!

Stop doing this alone. Go invite one peer from another company to meet for lunch or coffee. Start building your local talent network of peers who you can work with to rise all of our boats. There is a time for competition and there is a time for cooperation. Today we need to be working together to solve this talent crisis.

Your Weekly Dose of HR Tech: @HireOnLinkedIn Launches New “Help Wanted” Service for SMB!

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At LinkedIn Talent Connect last year, LinkedIn talked about how they weren’t satisfied with just helping white-collar workers network and find jobs. They spoke specifically of things in the pipeline that would help SMB employers hire blue collar workers as well. I think we all wondered what that looked like since those who network on LinkedIn’s main platform are not hourly workers for the most part.

This past week LinkedIn launched a “Help Wanted” job posting service aimed at SMB employers:

“Job seekers are looking both online and offline, but managing the flow of applicants — from job-seekers walking directly into your business and those applying online– can be a burden. That’s why we’re excited to roll out a new way to promote your roles offline and help you streamline incoming applications digitally. Now, when you create a LinkedIn Job Post, you can download and print out a “Help Wanted” sign to post in your business window. It directs potential candidates passing by your business to apply to your open positions on LinkedIn.”

If you take a look at the picture above you see what they are talking about. It’s the old school ‘Help Wanted’ signs that many employers would place in their store and business fronts.

I have a feeling there will be some that will make fun of this. It’s not modern. It’s not digital. It speaks to an era long gone by.

The reality is, I think it’s brilliant Recruitment Marketing!

Our job as HR and TA leaders, especially in SMB companies, is to make sure we let as many people as possible that we are hiring. We can do that through modern avenues like digital marketing and social media, but we can’t forget how to capture eyeballs in the environments where people know us best – our own businesses!

I’m a huge fan of old school marketing. When everyone is going one way, the best value and opportunity, many times is to go the opposite. What we know now is to attract talent we have to use every avenue at our disposal and LinkedIn just made it super easy for an organization that might have a modern recruiting platform can now advertise to applicants in a very modern way that allows them to apply to jobs via mobile, with a low cost of entry to make it happen.

Is it perfect? No. Will hourly candidates folk to traditional LinkedIn and build profiles? I don’t think so. But, it shows LinkedIn is serious about helping “all” job seekers and “all” employers in their hiring. First steps are rarely great, but this is a solid start in the understanding of what SMB employers need.

SMB Employers need simple. Post a job. Print a poster. Place it in your window and let your foot traffic work for you. When you lack a sexy employment brand and expensive technology, you have to use what you can afford and what will work in your environment. I think this new focus on SMB employers by LinkedIn is a great step for the industry.

 

IN 2025, APPLICATIONS WILL BE accepted for the job of a lifetime—literally!

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Swedish artistic duo Simon Goldin and Jakob Senneby recently announced their next project which they are calling “Eternal Employment”. The project is fully funded and they have even started to write a job description for this ‘artistic’ endeavor.

What is “Eternal Employment“?

“A fair starting salary, with annual wage increases that match those for Swedish government workers, vacation time, even a pension, and the job is yours for as long as you do it. So what’s the job? Anything you want.

Each morning, the chosen employee will punch a clock in Korsvägen train station, currently under construction in Gothenburg, Sweden, which will turn on a bank of bright fluorescent lights. Other than that, “the position holds no duties or responsibilities besides the fact that the work should be carried out at Korsvägen. Whatever the employee chooses to do constitutes the work,” reads the job description. The employee can also choose how publicly visible or anonymous they would like to be while on the clock.”

So, how is this art?

“As Gothenburg’s working class finds itself marginalized, Goldin and Senneby see a job that gives total control to the worker as an act of economic imagination.”

It’s an interesting concept, even more so as we move into the world of A.I. knowing so many tactical jobs we do now will go away and many economists are already talking about these concepts of people being given a living wage to basically just live, but not work.

This is truly art potentially mimicking life. We can already foresee a time when we don’t need most of the workers we have today, yet we still have to provide for the population and understand a new kind of productivity when ‘work’ isn’t apart of the equation.

So, what would you do in this job?

It’s a great question to think about. If you didn’t have to worry, every, for the rest of your life, about finances, and you couldn’t be fired. What would you do in this train station each day on your shift?

I want to hope that I would find ways to brighten the day of others. To welcome them to the day, to wish them the best on their way home, and everything in between, but it’s such a far-out concept it’s really hard to even imagine.  It kind of reminds me of the movie with Tom Hanks, The Terminal. While he had to stay in the airport and couldn’t leave, he basically had to figure out how to spend his time in this pass-through public space.

I have a feeling this ‘job of a lifetime’ would probably get super boring for most people. Most of us would start out with the best intentions, but eventually, fall into the trap of not really doing anything productive. Maybe that’s part of the “art” to select someone who actually would take full advantage of this opportunity. I would love to be on the selection committee!

What would you do if you were given this job? Hit me in the comments.

 

Your Weekly Dose of HR Tech: I Failed @SHRM’s new Talent Acquisition Credential!

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So, you guys know I wrote a book, right? A book on talent acquisition! I truly believe I actually know something about Talent Acquisition and Recruiting! So, it came as a pretty big shock when I took SHRM’s new TA Specialty Credential and Failed It! Well, kind of…

I’m the President of the Association of Talent Acquisition Professionals (ATAP), so I have a real interest in training and learning programs for talent acquisition. Also, because I’ve been in the TA space for a couple of decades I wanted to take the TA credential cold. No studying. Don’t even look at the materials or what it involves. If I’m good, I should still be able to pass it, right?

Right away I knew I made a mistake. Part of it is just simple word usage. What I might call something, the instructional designers at SHRM call it something else. Another part of it is how the material is taught. What’s the most important of the following four….? Well, I might believe something is more important based on my experience and situation, but if I actually studied the material and took the two-day course, I would know what was ‘the’ most important based on how the material was put together.

All of that being said, I was really impressed with the questions! 

Every single question (there’s 50 that you take for the test) were really legitimate TA questions, and the questions were designed around a really modern, up to date talent acquisition function. The questions spanned a broad area of TA from workforce planning, to recruitment marketing, to sourcing, to technology.

Now, you also have to put this into perspective. SHRM didn’t launch this believing a micro-certification was the answer to educating someone to take the credential course, pass the test, and then go run a Fortune 500 TA shop. The credential is meant to help educate an HR professional who is moving into TA, or works as the sole HR pro/leader of a company that also has TA responsibility. So, you might only be doing TA as part of your role.

I’m actually teaching one of these SHRM TA credential courses in San Francisco May 13-14th. That was the main reason and desire for me to take the exam, I wanted to see what those going through the program would experience, and I can confidently say that if someone goes through and does the self-paced modules, does the two-day workshop, studies, and passes the exam, I would feel very comfortable that they have a working knowledge of how a modern-day TA department functions!

The reality is no one certification, credential, training course, etc. is going to make you an expert. You become an expert by doing many of these things and becoming a continual learner. What I love about SHRM Speciality TA Credential is that it exposes HR pros to a new world in a way that lets them know what’s important in talent acquisition, some baseline knowledge, and teaches them how to pursue each part further for expertise.

So, who should take the SHRM TA Credential?

  1. HR Pros who don’t have TA background, but want to expand their tools across HR.
  2. HR Pros/leaders who have TA as part of their function and they don’t feel comfortable in the modern world of recruiting
  3. Corporate TA pros/leaders who feel behind and want some freshening up of their skills.

I think this is a great development opportunity for HR Pros who are looking to develop themselves for future promotion. Having a Talent Acquisition skill set, with your HR skill set, is a differentiator when it comes to hiring HR leaders. Modern organizations are desperate for great TA, and for HR Leaders who understand how to leverage the TA function to drive business success.

So, for all those who love to dump on SHRM for being dated or behind the times, Kudos SHRM! Your TA Specialty Credential is something that is really helpful to individuals and organizations looking to modernize their TA practices!

It’s International Women’s Day! Is Your CEO Female? #ReferHer #BalanceForBetter #IWD2019

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6% of CEOs in the S&P 100 are female. 50.8% of the population is female.

I’m not super at math, but that seems like a disconnect, right?

Today is International Women’s Day and a young lady (Tatiana Hollander-Ho) reached out to me this week. She’s an entry level marketing pro for The Ladders, 2018 grad from NYU and she said, “Hey, you have a passion around women in the workplace and I want to get this #ReferHer going and make a difference. Can you help?” (FYI – go connect with her – she’s going to be a great one in our industry!)

I can do what I do, which is write about and socialize it and support it! #ReferHer is an awesome idea. We need to refer more women to leadership positions, period.

I’m not one of these dudes who just goes out and flies the female flag because it’s the politically correct thing to do. I’m also not one that buys into the bullshit studies that say “Female CEOs return better financial returns!” – those are bad studies with flawed data – you can’t run a regression on companies run by women and the financial performance and call that good data.

There might be a correlation, but there is absolutely no causation. If you believe in those studies, you also believe in the study that says if your name is Mike and you’re over six foot and you are the CEO of a Fortune 500 company, you will have higher financial returns than anyone else, not named Mike. Those two studies say the exact same thing.

That’s the problem, right!? You see it, right!? You can’t just throw out garbage and expect smart people not to get it and just blindly support females. The opposite actually happens. Smart people see that and go, that’s not what that says, so now I don’t buy any of it. Smart people – both women and men.

I’ve worked for great women. Strong women who are great leaders. These women, in my opinion, had many traits that most of the male leaders I’ve worked for didn’t have. In most cases, these traits made them leaders employees wanted to follow, not forced to follow.

We have this awful bias that says white dudes over six feet make better leaders. It’s literally been drilled into us for 100 years. Look at the Presidents all the way up to Obama and after. White dudes over six foot have nothing buy stature. We are betting that the trait of stature is the most important thing for running a high functioning organization. It’s insanity, right?

The reality is we can solve this. We can. Not overnight, but little by little.

It starts with flooding your leadership ranks with women. That means we have to give opportunities to women to move into leadership in ways we haven’t before. We have to develop Women Leadership Councils in our organizations who can tap on the shoulders of female employees and invite them in and mentor them into leadership roles. We have to purposeful about doing this. It won’t happen organically, we’ve been waiting for a hundred years for it to happen organically.

So, how do you start?

It’s super simple!

Step 1 – Tell your c-suite you are starting a Women’s Leadership Council in your organization and you need their support. 100% will give their support because if they don’t the backlash would be tremendous.

Step 2– Be inclusive, not exclusive. If a woman in your organization shows any sign of potential leadership you pull them into your council.

Step 3– Focus on hard leadership skills, not soft skills. Give them the inside information around how the company makes money or doesn’t make money. Show them how to budget and write a budget. Teach them how to performance manage. Show them how to balance themselves for great success. Show them how to support each other in this drive upward.

Step 4 – Make your C-suite come, present, participate, and watch. They need to see your smart females in action.

Step 5 – Draft your high potential leader internal mobility charts and scoreboard it publicly within the c-suite. Tell them the minimum goal is 50/50. Show it to them monthly.

Step 6 – Make female leadership goals/hires part of your c-suite annual bonus. At least 30%.

It can be done. This isn’t hard. But it has to be purposeful.

Check out LinkedIn’s Gender Insights Report as well it’s loaded with great information on helping solve this problem!