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T3 – @Textio – Words + Data = Magic

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This week on T3 I review the HR technology play named Textio. Textio is a platform that optimizes your job ads and candidate emails in seconds so you can hire better candidates faster.

Textio shows you how your job listings and candidate emails will perform before you’ve even posted them. Will the role be popular among qualified job seekers? Will it fill quickly? How gender-biased is it? Our predictive models give you analytics and feedback right as you’re typing.

Textio is like a very smart word processor. You type, edit, format, copy, and paste, just like you would in any other word processor. You’ll know how to use it immediately. But Textio does something else: as you edit, it predicts how successful your job listing or candidate email is going to be and helps you make it better.

Textio analyzed job text and outcomes data using listings from tens of thousands of companies. They look at which jobs fill the most quickly and generate the most applicant interest. Where companies choose to share additional data with Textio, they also consider candidate demographics and how many among a job’s applicants are strong enough to get called back.

5 Things I really liked about Textio: 

1. Textio gives you a ‘score’ of the document you’re working on. They’ve been able to reduce time to fill by 20% when you get your job posting to 90, on a 100 point scale! That’s a huge drop in time to fill, for doing nothing more than using better (mathematically proven) language to describe your openings!

2. Textio instantly highlights your document and gives you better options to make your job postings and emails perform better from a candidate’s standpoint. They can also assist in making your job postings are not more male or female oriented based on the language you use. The platform will help you ensure you are demographically inclusive.

3. The big win is in job postings, but HR and TA can use this in all communications and documents. Even executives can use it to help their communications!

4. Textio helps point out some written language biases we all have. Not only does it help improve your communications, it helps you uncover some biases you probably don’t even know you have in your writing style. Excellent personal and professional development tool.

5. Built in machine learning works across your entire team to help build consistency in your communications and job postings, as well as the ability to share with each other.

Textio is just loaded with data that helps your organization better communicate. Their data shows that we all like bullets! Okay, I know you knew that, but did you know the sweet spot for bulleted content in your job postings is 1/3?! Probably not, or that if you have no bullets, men will rarely engage with your job postings? Or, if you have more than 50%, you’re less likely to get women?  I have your interest now! It’s cool stuff!

14-day free trial to check out whether or not this would be helpful for you, an annual subscription is really reasonable. It would be worth one license in your shop just to get your job postings better! Check Textio out, definitely worth a look, I was really impressed.

T3 – @Joberate

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This week on T3 I take a look at a piece of technology called Joberate. Joberate’s platform tracks real-time job seeking behaviors of the global workforce by leveraging publicly available social media data. Why is that important? Well, let me tell you!

Joberate’s machine learning predictive analytics platform generates a numerical score called J-Score, which represents a person’s job seeking activity level. In addition to J-Score, the platform performs psychological profiling based on the NLP (Natural Language Processing) of CV’s and Social Data. Think of this J-score like a FICO score for HR. Instead of payment history, you get job seeking history.

Basically, Joberate lets you know which candidates you should pursue and when! This cuts your time to fill, by as much as half. The Joberate platform basically informs you of when a passive candidate begins to become active before anyone knows they’re active.

5 Things I really like about Joberate: 

1. Joberate allows you to create pools of candidates to follow and attract, letting you know through alerts when they begin to become active job seekers. This allows you to pick them off before your competition.

2. The J-Index measures the Fortune 500 from an entire corporation behavior, showing you which companies have increased employee attrition, giving you insight to which companies would be easier to target for sourcing.

3. Joberate will also show you the job-seeking behavior of your internal staff. This will allow you to use this data in a number of ways including save strategies for your high potentials. Can you imagine knowing when your best employees are just beginning a new job search, and being able to address it before it goes too far?

4. The Joberate Platform gives you insight from an internal mobility aspect as well. If you know your best employees are looking to make a move, why not just move them on your own!? You don’t even need to mention you know they’ve begun a search, just move them into a new role, and beat them to the punch.

5. Benchmark your hiring managers. The Joberate platform gives you the information to know which managers, by department, have high j-score indexes amongst their team. Why do certain managers turnover more than others? Which managers are in trouble because their entire team is out looking? How can you set them up for success?

Joberate gives you great insight to your turnover risk, unlike anything I’ve ever seen before.  The platform will actually show you a graph by individual of when their job seeking behavior spikes, and it’s scary accurate! Also, your employees have no idea you have access to this information, which allows you to manage it proactively, verse how we do it now, which is to wait for a resignation or find a resume on a job board!

On top of that, it shows you which candidates are most likely be open to making moves and easier to recruit before they’re even on the market.  Very cool piece of technology. It’s built for the enterprise level organization. But, if you have thousands of employees well worth taking a look at, the ROI on just being able to manage your turnover alone would be huge!

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – send me a note.

4 Tips for Hiring Candidates Who Have True Grit!

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In our ever constant struggle to find the secret sauce of finding the best talent, many organizations are looking to hire candidates who have grit. What the heck is grit? Candidates who have grit tend to have better resolve, tenacity, and endurance.

Ultimately, executives are looking for employees who will get after it and get stuff done. Employees who aren’t waiting around to be told what to do, but those who will find out what it is we should be doing and go make it happen. Grit.

It seems so easy until you sit down in front of a candidate and try and figure out if the person actually has grit or not! You take a look at that guy from 127 Hours, the one who cut his own arm off to save his . That’s easy, he has grit! Susy, the gal sitting across from you, who went to a great state school, and worked at a Fortune 500 company for five years, it’s hard to tell if she has grit or not!

I haven’t found a grit test on the market, so we get back to being really good at questioning and interviewing to raise our odds we’ll make the right choices of those with grit over those who tell us they have grit but really don’t!

When questioning candidates about their grit, focus on these four things:

  1. Passion. People with grit are passionate about something. I always feel that if someone has passion it’s way easier to get them to be passionate about my business and my industry. If they don’t have true passion about anything, it’s hard to get them passionate about my organization.
  1. Doer. When they tell you what they’re passionate about, are they backing it up by actually doing something with it? I can’t tell you how many times I’ll ask someone what their passion is and then ask them how they’re pursuing their passion and they’ve done nothing!
  1. What matters to them. Different from passion in that you need to find out what matters to these people in a work setting. Candidates with grit will answer this precisely and quickly. Others will search for an answer and feel you out for what you’re looking for. I want a workplace that allows me to… the rest doesn’t matter, they know, many have no idea.
  1. Hope. To have grit, to be able to keep going when the going gets tough, you must have hope that things will work out. The glass might be half full or half empty, it doesn’t matter, because if I have a glass, I’ll find something to put in it!

I’ve said this often, but I believe individuals can acquire grit by going through bad work situations. We tend to want to hire perfect unscarred candidates from the best brands who haven’t had to show if they have grit or not.

I love those candidates with battle wounds and scars from companies that were falling apart, but didn’t. I know those people had to have grit to make it out alive!  I want those employees by my side when we go to battle.

Check out Angela Duckworth’s book Grit: The Power of Passion and Perseverance for more on this subject!

 

 

Gender Neutral Bathrooms Coming to a Workplace Near You!

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Almost everyone at this point has heard of or seen President Obama’s recent letter to every school district in America basically saying that all transgender students should be allowed to use the bathrooms that match their gender identity.

While this isn’t an actual law the President did add wording to make school districts feel that if they didn’t follow this guidance, they could possibly lose federal funding. That is big because schools rely heavily on this funding to operate.

As you can imagine, this caused major outrage across America. The Washington Times released a poll that showed the majority of American’s actually are not in agreement with the President on this issue. Also, social media blew up with both sides defending their positions on this issue.

All of this leads to what’s the next step – the workplace!

We all know that if the President is going to take a stand on public schools and gender neutral bathrooms, it’s only a matter of time until government workplaces also are mandated, and then that rolls down to private employers as well.

As HR pros, it doesn’t matter what we believe regarding this position. Like many laws and mandates that happen, what we think about it ultimately is meaningless. What we are going to do about it becomes the true issue we face in getting our organizations prepared and compliant.

Here are a number of things you should be thinking about and starting to have conversation with leadership regarding gender neutral bathrooms:

  • This isn’t a moral or political issue. This is a compliance issue. Regardless, this will be a hot issue to deal with in your workplaces. At one point in our society, the majority of Americans thought it was completely normal that Black Americans should have separate bathrooms. This issue is very similar. You need to think about how you will educate your employees on gender identity.
  • Physical organization design can really alleviate this issue in organizations that can afford a design of private bathroom stalls for all. This becomes a funding and logistical issue. After a hundred years of having male/female bathrooms, moving to a design where you only have one bathroom for all with many private stalls (think much more private than current partial wall stalls) becomes cost prohibitive for most organizations, but ultimately might be the best overall design.
  • For the most part, you will have no issues in this transition. Your employees are adults and this is about having a good understanding of what gender identity truly is. More than likely the issues you will face are bullying from a very few employees who refuse to try and understand this issue. Be swift and strong with how you deal with these outliers. This will curtail future issues.

As leaders and HR pros we need to understand that we will have people who are uncomfortable with this issue for a number of reasons, mostly from lack of understanding and change. You can’t gloss over and ignore this issue, it’s a real issue.

Get on the front side of this. Your employees are already forming opinions and talking about this because of Obama’s letter and their children dealing with this issue in their own learning environments. This is a great time for us as HR pros to be proactive and begin addressing this on our own, in our own way, before it gets mandated and we look like we’re running around with no plan.

 

I Miss Old School Employee Training Videos!

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Remember the bad 80’s employee training videos?  When I was at Applebee’s we had a series of sexual harassment training videos that would never fly in today’s politically correct world!

These videos were part 70’s porn, part creepy uncle and 100% pure gold. I couldn’t ever play them without laughing out loud.  They were so bad, I couldn’t believe someone actually got paid to put these together, and the scenarios were so far fetched that made the employees think we must believe they were complete idiots!

All these videos really did was waste time until we could get you to sign a piece of paper that you were trained on what sexual harassment was, and if you ever did any of this stuff, you would be immediately fired. Classic CYA HR!

Just this week, by buddy Jim D’Amico the VP of TA at Signature Health, sent me the link to this pure gold Employee Safety training video. We all need more friends like Jim! Enjoy! (BTW – you’ll love it, if you’re a Walking Dead fan!)

The 3 Conference Speakers You’ll See At a Conference Near You

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I was sitting at an HR conference last week next to my friend, Laurie Ruettimann, listening to someone talk about something they did at some company and made this statement:

“You know, you only see three types of conference speakers.”

We were bored. We start talking in the back like the bad kids in class. So, she played along and asked me what the three were.

Here’s my take:

1. Mr. or Mrs. Case Study – These speakers are usually one trick ponies. They did something good, once, at some company that has a big name, and now they get invited to speak at conferences. The basic speech is nothing more than them running down the path of what they did.

The entire breakdown is this: We had a problem. We came up with a solution. We implemented the solution. That was five years ago. Yes, Google does actually have bikes we can ride on campus.

It’s rare that case study speakers ever make it past this stage. Most aren’t that good at speaking, they just have this one thing and a corporate brand. Their skill was being at the right place, at the right time.

2. Mr. or Mrs. We Here To Pump You Up – These folks come in two flavors: 1. My own bullshit, and 2. I had bad shit happen to me, but hey! I’m still alive! First, let me say, I’m not dumping on these folks, they’re usually by far the best speakers you’ll see. This is their life. This is how they make their living.

I’m always amazed at how motivational type speakers truly believe in their own B.S. It’s really the only way you can do it. Can you imagine going from city to city, basically saying the exact same thing to people you know will never change, until one day you find yourself in a Holiday Inn Express in Cedar Rapids, IA with a gun in your mouth, sitting next to an empty bottle of gin. (Oh wait, I just described my last week)

3. Tomorrowland and The Sniper – These are the futurist/specialist type speakers. Everyone wants to hear what’s going to happen in the future, unfortunately, it’s all one big educated guess. On the specialist front, it’s also nice to hear a really talented specialist tell you how you should really being doing something. Unfortunately, most of these folks don’t keep doing it, so the ‘special’ advice they’re giving you is from five years ago!

I put these two together because you usually see these folks doing the same thing. It’s easier to talk about what you should be doing, instead of how to actually be doing it. Those the are the case study folks, but like I said above, they only know how to do it one way, with one company.

I will tell you, as one who has been to a few conferences, you’re most likely to walk into a disaster when it’s a case study speaker. They usually get invited because they come from a great company, but know one knows if they can actually speak or not. The biggest train wrecks come at this level.

But, I also have found some of my most favorite speakers at this level, because you just don’t know! Everyone starts somewhere. The basic equation of any of these three levels is three solid stories, some good laughs, and one ‘oh, you got us’ moments. If you can make that happen, people will leave happy.

T3 – Boon

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This week on T3 I take a look at Boon. Boon is a new talent crowdsourcing marketplace. Basically, Boon is a referral marketplace for sharing relevant opportunities with your personal network. Ther are some others in this space, that do it a bit differently, but it’s basically a recruiting disrupter that cuts out the middle man.

Boon is set up a bit differently, by allowing agency and independent recruiters to set up a profile and work within their system as well. This would allow a recruiter, or any employee, to refer their ‘network’ to your openings. The real goal though is to allow anyone to do this kind of referring.

Membership is free, both for companies and for the individuals who sign up to refer candidates. If the employer hires someone via Boon, it’s billed $5,000. Boon then takes a 10% cut—and passes $4,500 to the member who made the referral.

5 Things I like about Boon:

1. Boon uses a matching algorithm to automatically match your network with jobs on their platform, so you don’t have to do the work. It then shows you who might be a good match, so you can decide which ones you want to refer easily

2. You could easily use Boon as an internal employee referral program. From the dashboard you can input all of your employees, they can decide if they want to tap their own networks, but the system makes it easy to share and match their company jobs to their networks, plus it also eliminates tracking and paying out of referrals.

3. From the referral side, Boon, auto tracks your referrals and the dashboard shows you where your referral is within the process, so you don’t ever have to wonder what happened to that person you referred.

4. Boon takes 10% off the top of the referral to the referring person, the company pays Boon directly. Currently, the Boon referral is $5000, but soon a company using Boon for employee referrals will be able to customize that amount as a percent of the hiring salary.

5. Boon also allows organizations to post their jobs privately, to only your employees, or publicly to all Boon users, in case you wanted to give your employees first shot at referring a friend or peer.

Boon is really simple to use and upload job descriptions. The matching technology to the referring user’s network sets it apart from similar technology on the market.  Well worth taking a look, especially if you don’t have any technology for employee referrals, this could be a very inexpensive alternative!

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – send me a note.

Reruns – Top Candidate Lies!

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It’s Spring Break in Michigan, so I’m going to step away from the daily grind and throw some Reruns at you! You guys remember Rerun, from What’s Happening? (look it up, kids!) So, enjoy the Reruns, they’re some of my favorites!

Originally ran July 2013 – 

Every Monday morning I have a meeting with my recruiting team – it’s a great way to kick off the week – we share what we are working on, we talk about problems we are having on specific searches so the team can share ideas and tips, maybe even a possible candidate they know of, etc.  We also share stories!  Monday mornings are great for sharing recruiter stories – horrible interviews, funny excuses candidates have, negotiating nightmares – you name it, we talk about it!

I was reminded this week how bad of liars candidates can be – we get a lot of candidate lying stories in Monday morning meetings!  So, as a shout out to my Recruiters – and all recruiters – I wanted to put together a list of the Top Candidate Lies.  When I started thinking about all the lies, I found I could break it down by category – so here goes – hit me in the comments if you have a favorite that you get – or think of one I missed:

The Education Lies

– “I have all the credits, I just didn’t graduate.”

– “I did all the classes, I just need to pay the fees to graduate.” (so you spent 4+ years going to school, got done, but that last couple of hundred dollars stopped you from graduating…)

– “I graduated from ‘State U’, but it was a long time ago, I’m not sure why they can’t verify my degree.”

– “I had a 3.0 GPA in my ‘core’ classes, but a 1.9 GPA overall…”

– “Well, it was an Engineering/Business degree.”

The Background Check Lies

– “No, I’m not on drugs.” Then fails drug screen. “Oh, you meant Marijuana as a drug…” 

– “She told me she was 18.”

– “They told me in court that never would be on my file, so I didn’t think I needed to tell you.”

–  “No, I don’t have a felony.” (Oh, that felony! But that was in Indiana…)

The Experience Lies

– “When you said Java, I thought you meant experience making coffee.”

– “I was a part of the ‘leadership’ team that was responsible for that implementation.” (So, basically you knew of a project that happened while you were working there…)

The No-Show Interview Lies

– “My car broke down.” (Either through some fantastic wrinkle in space, or gigantic amount of lying, candidates have more car trouble per capita than anyone else ever in the world who has driven a car)

– “I couldn’t find the location.” (So, your answer to this dilemma was to turn around and go home and not call and let us know you got lost?)

– “My son/daughter got sick, so I can’t make it.” (Again – crazy coincidences that happen with candidates and sick kids…)

The Termination Lies

– “It was a mutual decision that I left.” (“So, you’ll ‘mutually’ decided that you would no longer have a job?”, is the question I always ask after this statement! Candidates – this statement sounds as stupid as it reads.)

– “I (or any family member) was in a bad accident and in the hospital, so they fired me for not showing up to work.” (No they didn’t – there are some bad companies out there, but no company does this.)

– “I play on a softball team and after games we go out and have a couple drinks. The next morning my boss smelled alcohol and fired me for drinking on the job.” (This was a true lie I got from an employee – it started out as me just giving him a written warning – until I went lunch, not joking – 10 minutes later at the Chili’s down the street from the office, and there he was belly up to the bar drinking a beer…upon cleaning out his desk we found a half a fifth of vodka.)

Here’s my take on candidate lies – candidates continue to lie, because Talent/HR Pros don’t call them out on it.  We (HR) also perpetuate this problem by hiring the folks who give you the crappy lie, but don’t hire the folks who come clean and tell you the truth.

Check out my follow up to this post: Top Recruiter Lies!

The Employment Branding Arms Race!

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Here’s why HR and Talent Acquisition is NOT like Marketing.

This is marketing –

Nike, Addidas, Under Armour, etc. all fight for market share.  Nike signs Lebron, KD and Kobi. Under Armour signs Steph Curry. Addidas gets D Rose and Wiggins. All of the shoe companies are trying to sign the top sports talent to shoe deals, so you’ll go out and drop $200 a pair for your kid to run around and act like they’re the next Steph Curry.

The ‘brand’ of the shoe you kid is wearing, that you are wearing, matters. It matters to them, it matters to you.  I know it matters because the shoe game is a $63 billion industry. Billion!  You care about what you put on your feet. Your kids really care! Accept my 12-year old who didn’t know who Kevin Durant was when I bought him a pair of KD’s earlier this year. See if he get’s another pair!

The shoe companies spend billions of dollars to create a brand that you want to be a part of, so, you’ll spend even more billions to buy their shoes made by 12-year-olds in China.

This is HR and Talent Acquisition –

We are spending more and more of our organization’s resources to create employment brands.  We are doing this because we need to let ‘talent’ know we are the best option for them to come and work. If we don’t play the game, other employers will beat us to the best talent.  Employment branding then becomes a strategic imperative to our organizations.

The one major difference is, we are only selling an idea.  The shoe companies are selling a product (and an idea that you’re cool if you wear our product!). We, HR and TA, are not selling a product that makes our organizations money. You have an actual marketing department that is doing that. So, in effect, you are creating something, that really has no value in the broader picture of your organization.

That probably doesn’t feel good, right there, for those who are spending most of their life working on and worrying about their organization’s “employment brand”.  You want to argue with me on this. I get it.

The reality is, there are only a handful of true employment brands that anyone really cares about or understands. You can name them off the top of your head: Apple. Facebook. Microsoft. GE (and only because they’re dropping millions right now on this). Enterprise Rent-A-Car (I would argue is the first and best at actually doing this organically, by hiring former NCAA athletes that didn’t go pro). Give me other national employment brands?

The reality is people have no idea what it’s like to work at GM. Or Oracle. Or Walmart. Or IBM. Or FedEx. Or PepsiCo.

We know of them because of their ‘brand’, not their employment brand. Pepsi could spend zero dollars on employment branding, and people would still have a positive connotation of their employment brand because they love their product brand. Conversely, WalMart could spend a billion dollars on employment branding, be a thousand times better to work for than Pepsi, and people wouldn’t buy it. Actually, they probably would, we’re all suckers for believing what the TV tells us.

So, this arms race of employment branding all seems a bit silly.

If every organization is out their ‘building’ their employment brand, the noise gets raised up all at the same time. The only ones who truly have an advantage are the ones who were out first, before the noise got so loud or the ones with the most money who can buy bigger speakers!

The noise is already deafening, and candidates have already stopped listening.

So, what can you do, if you’re one of those employers who is a good company, but people really have no idea who you are and what you do, and what kind of work environment you have? How do you break through the noise?

I believe you need to define what audience you really need to attract and you need to go after them with a sniper rifle. Not louder. Not with a shotgun. Not bigger. Not more money. Get very narrow, and pick off individuals you truly want.

You don’t need to make your message bigger and louder, you need to sneak around the crowd and pull people out of the fray. Put a hood over their head. Throw them into the van and take them back to headquarters. Well, so to speak.

In an arms race where you can’t afford nukes, you need to take the opposite approach and lay down your weapons. Many times the silent protest will get you what you’re looking for.

Hey, Kid! Know Your Place.

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Something really funny happened this past week in the NBA. Kobe Bryant who was sitting out of a game against Portland, in street clothes, came out to the bench after the game had already started. All the seats were taken on the bench. So, what did Kobe do?

He made a rookie give up his seat and sit on the court. A rookie who was actually dressed to play in the game – take a look:

This is brilliant!

I want to work in an organization where when a legend walks into a meeting room, some kid gives up his seat when there isn’t one available!

I know. I know. We’re all supposed to be Servant Leaders. Kobe should have sat on the court himself and let the kid keep his seat on the bench. Screw that. Kobe is one of the greatest players to ever play the game. If he wants a seat, someone better get up and give him a seat.

For real, though, there’s something to be said about knowing your place in an organization and respecting those who came before you. Respect is earned. Kobe clearly has earned that in his final retirement year.

I can’t stand seeing formal power used in organizations. “Oh, that’s the President, he demands to have the first parking spot.”  There is a little bit of this in the clip. But, if the kid truly didn’t want to give up his seat, he probably wouldn’t have.  He even mentioned as much on Twitter, later, saying Kobe has earned his respect to give up his seat.

I hear too often from people, especially HR and leadership thought leaders, who take the opposite stance. I think we’ve gone a bit too far on this one. As I am told I need to value these young bucks coming into the organization for what they bring, they, also, need to value the years of value I’ve already brought and continue to bring.

Yeah, I said it. These damn kids need to know their place in the organization! Now get off my lawn!