The Future of Sourcing is Here!

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So, yeah, the future of Sourcing, as a function, is not Artifical Intelligence (A.I.).

I know that makes a ton of folks working in Sourcing really excited to hear! For the past year, all Sourcers have heard is that the Robots are coming to take your job. That is incorrect.

The correct version is that the robots are going to take most of your job.

Wait, what?!

Yeah, I know it sucks, but horses don’t pull carts anymore and they made out just fine.

Look, the reality of sourcing is that most sourcing technology on the market today, is better at sourcing than over 90% of actual Sourcers working in the sourcing function. No, not you SourceCon geeks! The true specialist will always have jobs.

When you take the current sourcing tech on the market, add in the A.I. component, you now have a tech landscape that can automatically take your openings, go out and find candidates on the internet, job boards, your own ATS database, etc., contact them to see if they’re interested, then deliver activated candidates to recruiters. And, the tech does this 24/7/365, without bitching about not having a LinkedIn Recruiter seat.

Yes, that is current reality.

So, what’s the Future of Sourcing?

Say, hello, to my little friend! The Telephone!

The future of sourcing is connecting with those millions of candidates, who don’t have a social footprint on the web, or at the very least don’t have enough of a social footprint to ever show up in any kind of crazy search you could dream up.

It’s Larry the Engineer, sitting at his desk in Detroit, MI. Larry works at GM, 20 years experience, hates Facebook, doesn’t have a LinkedIn profile, and doesn’t attend conferences or his former college events. Larry is a candidate ghost. Larry sits in a large sized office space with 35 other engineers who all do similar stuff. You know probably 25 of those engineers. You know nothing about Larry.

You only find Larry one way.

Step 1: You map out that group. You find someone on the inside that tells you about the 35 engineers. You then start piecing it together and find out you can only find 25.

Step 2: You start asking all 25 for referrals. Who do you work with? Who is great in your group? Who doesn’t anyone know about, but they should? Etc.

Step 3: You cold call Larry. You do your Sourcing magic in getting Larry really excited about going to work for Ford.

Welcome to the future of Sourcing.

The robots can’t do this. This is the real future value of sourcing.

Sounds super old-school doesn’t it!? That’s because it is. Turns out, we can find almost anyone online. The “almost” portion accounts for about 25% of the adult population. That’s about 40 Million adults in America alone that the robots won’t find, and neither will your searches. These are people you have to dig up manually, the old school way.

Okay, I’ll tell you the new old school way will be better because you can use texting and messaging and whatever else the kids are using to communicate. But, your real value as a sourcer will not be picking off people who are now online that any robot can find. Your real value will be networking your way to that talent that has no social footprint.

My mom, who started recruiting in the 1970’s would be today’s greatest sourcer! She could talk anyone into giving her anything. If you knew ten people, she could get you to make an additional one up, so she had eleven names and numbers. Your ability to get more referrals of people no one else knows about is the future of sourcing.

Everything that is old is new again.

The Definitive Recipe for Success 

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Early this week I was in the car listening to NPR on my way to a meeting. I can’t even remember which show and who was being interviewed but I remember what was said by the person being interviewed. The topic was about success.

The person being interviewed said that you reach success by having four components, which are:

– Talent

– Persistence

– Patience

– Luck

You don’t have to have all four at the same time to be successful, but you’ll probably have all four in some kind of combination if you are successful.

At first, I thought, well, yeah, duh, if you’re talented, if you’re the most talented, you’ll be successful. But that isn’t true. I can give you a hundred examples of the most talented people in any profession who are failures because they didn’t use their talents. They wasted what they had.

I love persistent people. The hustle. The grind. The never give up attitude. The scrapers in life. These are my people. I won’t take no for answer. I’ll keep doing it and doing it and doing it until I break through. So, of course, persistence is a key ingredient to success.

Patience is where I struggle. You see persistence and patience aren’t usually friends. They don’t like hanging out with each other. But, when I look at the most successful people in my life that I hang out, they all have great patience. Having patience doesn’t mean you’re willing to sit around and wait to be successful, but it’s knowing that sometimes the best path to success if putting in your time to get there. Ugh! I wish I knew this when I was 25!

Luck. Oh, boy, here we go. Successful people never want to admit luck is involved. I’m a self-made person. I did it on my own. I’m not lucky! Luck is a bad word to successful people, but it discounts the hard work, the effort and the time you put into becoming successful. But, again, each successful person I know can point to a time, or a person, or a meeting, or some chance circumstance that can only be categorized as luck. You can do every single thing right in your life, and not be successful, without that one lucky break.

I like the model.

It doesn’t let you off the hook. You still have to do it all. You can’t just say, ‘well, I didn’t get it because I wasn’t lucky enough”. That’s false, be patient. I didn’t get it because I wasn’t talented enough. No, keep at it. Luck finds those more rapidly who are talented, persistent, and patient.

I lucky enough to have a pretty good career. It only took me twenty-five years of grinding to find that luck…

Let’s face it, we love pretty people!

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So, you’ve probably heard by now that some companies in Silicon Valley decided to hire models to attend their annual holiday parties and act as friends of executives. The purpose was not to show the executives had pretty friends, but to add some ‘prettiness’ to the party:

Along with a seemingly endless string of harassment and discrimination scandals, Silicon Valley’s homogeneity has a more trivial side effect: boring holiday parties. A fete meant to retain all your talented engineers is almost certain to wind up with a rather same-y crowd, made up mostly of guys. At this year’s holiday parties, however, there’ll be a surprising influx of attractive women, and a few pretty men, mingling with the engineers. They’re being paid to.

Local modelling agencies, which work with Facebook- and Google-size companies as well as much smaller businesses and the occasional wealthy individual, say a record number of tech companies are quietly paying $50 to $200 an hour for each model hired solely to chat up attendees. For a typical party, scheduled for the weekend of Dec. 8, Cre8 Agency LLC is sending 25 women and 5 men, all good-looking, to hang out with “pretty much all men” who work for a large gaming company in San Francisco, says Cre8 President Farnaz Kermaani. The company, which she wouldn’t name, has handpicked the models based on photos, made them sign nondisclosure agreements, and given them names of employees to pretend they’re friends with, in case anyone asks why he’s never seen them around the foosball table.

So, my HR brothers and sisters lost their minds over this on the social webs!

There were many comments all going down the path of: “Gross”, “Pathetic”, “Trumps America”, etc.

I have a different take. This is Recruitment Marketing in the real world. Most of us don’t live in Disneyland, and the real world of hiring is a bit different for the majority.

Here’s the deal. Tech hires are mostly men. White men, brown men, black men, really, really pale white men, but mostly men.

If you have a holiday party at a Tech company and it’s all dudes, well, that’s not very exciting. In fact, it’s pretty sad for all the dudes standing around looking at each other. If you were part of that party, as a dude, you probably wouldn’t tell your friends to come work with you.

Now, if you go to a party and there’s a bunch of hot women, hey, this place is pretty great! I’ve got a chance. Now, if you knew all that ‘talent’ was paid for, now it becomes depressing again. But, if you thought, these are just ‘friends’ of some of the other employees who got invited and they just love to hang with techy dudes, now it feels a bit better, again.

These models aren’t hookers. They’re at your company party to make the ‘atmosphere’ better. Basically, these models, are like the free laundry service and ping pong table you provide. It makes the environment better. You like where you work more. You don’t tell your employees, “Hey, we offer dog walking services for free because it really has been shown to help retain you.” Everyone kind of gets that.

This is no different. Having good-looking people at your employee events, makes it seem like this place is cooler than it probably really is. By the way, these pretty people, are in on the game! They are making money using their god given assets. Just as the techy people are using their big brains.

We love to hate. The reality is, America is addicted to pretty. We made the Kardashians millionaires for absolutely no reason except for their looks. We want to be pretty. We want to hang with pretty. We are a nation that values pretty over almost everything else.

Is that right? No! Is that part of the game we are in right now? Yes.

Pro Tip: I get around hiring pretty models (male and female) at my holiday party by just hiring pretty employees to begin with! Stay thirsty my friends.

 

Do your Recruiters have a Code of Ethics? @ATAPglobal

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Recruiters are…

 

The reputation of Recruiters has never been very good, to say the least. Most people don’t trust recruiters and they’re fairly good reasons for this. Recruiters have one job to do. That job is to find talent for your organization. That job is not to find the candidate a job.

It’s hard for candidates and even Recruiters themselves to understand this concept. It’s the recruiter’s job to look out for the best interest of the organizations they work for. The candidates, while valuable to the recruiters, are truly just a product of their labor that is being paid by organizations.

Therein lies a big problem.

It’s like when you buy a car. You hope the salesperson is going to give you a good, fair deal and not sell you a lemon of a car. Candidates hope a recruiter (corporate, staffing, RPO) is going to help find them their dream job, not pay you less than they should and offer you a job with a psycho hiring manager.

Some cars salesman lack ethics and they’ll overcharge you for a crappy car. Some Recruiters lack ethics and they’ll tell you stuff that just isn’t true.

This is why it’s super important for you and your Recruiting team to have and believe in a Code of Ethics for the Recruiting Profession, and I’m really excited that ATAP released the first ever Recruiter Code of Ethics for our membership last week! (Click on the link to check out the full version, but here’s a taste):

  • PROFESSIONAL EXCELLENCE
    I will maintain an active commitment to professional development and remain knowledgeable about current regulations, trends and tools relevant to the recruiting process so that I provide the highest quality of service possible to all parties involved in each engagement.
  • DIVERSITY, EQUITY AND INCLUSION
    I will serve as a strategic and vocal advocate for workforce diversity and inclusive work environments throughout each recruiting process.
  • CONFIDENTIALITY
    I will honor the trust placed in me when provided access to sensitive information including secure storage and ethical disclosure.
  • TRANSPARENCY
    I will treat all parties connected to a recruiting engagement with integrity and honesty by setting clear expectations, sharing information to which key stakeholders are rightfully entitled and revealing all conflicts of interest.
  • COMMITMENT TO THE PROFESSION
    I will proactively create, improve upon, and share resources, education, and learning opportunities with other practitioners.

Each and every single ATAP member is required by terms of membership to live and follow this Code of Ethics to maintain membership in ATAP. So, when you are working with or hiring an ATAP member, you know you are getting a Recruiter who has and follows a code. A code that promotes professional ethics in a profession that currently leaves it completely up to an individual to cross their fingers and hope you got a good one.

The Recruiting profession has never been hotter in terms of the position of importance we hold in helping our organizations to become successful. Now is the time to take this platform we’ve been given and show the world what Recruiters and Recruiting are all about. We are not used car salespersons. We are Talent Acquisition Professionals and we are the first line in our organizations in providing great talent.

So, tell me what you think. Did we get it right? Will you have your Recruiters follow this Code of Ethics? Hit me in the comments.

_________________________________________________________________

What the heck is ATAP?!? I get asked this question almost daily. ATAP stands for the Association of Talent Acquisition Professionals. Founded in 2016, ATAP’s mission is to develop a body of unified educational, ethical and measurement standards, advocate on issues that impact those in our profession, and build a global community of inspired and informed professionals. I’m a member! You should be one too – Join Here – use my code to get $5 off your first-year “ATAPDISCTS”! 

T3 – Are Enterprise HCM systems Killing Talent Acquisition?

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Last week I sat down with the folks at iCIMS to take a look at their system. iCIMS is the second largest ATS/ talent platform by market share for enterprise-level organizations, with only Taleo (Oracle) being larger. Workday, Ultimate Software, IBM/Kenexa, and SAP/SuccessFactors are also large players in this space that are growing quickly.

Do you see what all of them (except iCIMS) have in common?

That’s right, all of those other ATSs are apart of full suite focused HCM products.

Does that make a difference? Yes.

The people selling you full HCM (Oracles, SAP, Workday, IBM, etc.) will tell you all of the advantages of having all of your data under one umbrella in using one fully integrated system.

What they won’t tell you is that they really specialize in HCM and that their talent acquisition products/modules are probably 2-3 years behind where modern-day ATS systems are at. Also, with cloud-based, open API ATS systems, getting data to sync between your ATS and your HCM is no longer something that is difficult.

Enterprise level HCMs are built for large/giant level sized organizations. Those organizations with thousands, if not millions, of employees, do have some unique challenges, and all of these HCMs do a great job at addressing those needs. So far, they don’t do a great job at doing that on the talent side of the business.

This is where iCIMS comes into play. iCIMS is one of the few ATSs on the market built for enterprise and the specific ATS needs of large organizations. iCIMS has the background and experience of dealing with the compliance and volume of large hiring, coupled with a much more robust talent engine then you’ll find with the vanilla talent offerings that are currently being peddled by enterprise HCM vendors.

iCIMS also has a fully integrated marketplace that allows each organization to tailor what functionality they want and need. From background check providers, pre-hire assessments, video interviewing, texting, etc. These aren’t bolt-on technologies, but fully integrated, one-experience technologies you can choose from based on what functionality your organization needs, that isn’t already built into the main iCims products.

iCIMS has three main products: their ATS (Recruit) which is used by 100% of their clients, Connect (their CRM) used by about a quarter of their clients currently, but growing quickly, and Onboarding used by about half of their clients. iCIMS has also recently updated and improved their user-interface (UI) to make it look like many of the new ATSs on the market.

One major complaint I have with HCM ATS products right now (one of many) is the fact that almost all force candidates to register into the system to apply. This added friction into the apply process has been shown to be something candidates hate and causes massive candidate drop off. iCIMS gives organizations many options on how to handle this issue, and lets you decide how you want candidates to apply, allowing to eliminate as much of that friction as possible.

iCIMS also has an entire development team focused on Google for Jobs. Why is this important? Because you need your job postings to match as closely as possible to the GFJ schema to ensure your jobs are getting the highest candidate traffic possible.

Ultimately, if you are an enterprise organization you need to run an ATS that can handle enterprise-level demands. The big question is, do you want to run an ATS that helps you hire better and faster, or one that is just part of an overall larger system, not specifically designed to higher better and faster?

I think we are quickly approaching an HR Tech environment in our organizations where we need two major systems. You need a great HCM to handle your day-to-day employee HR related work. You need a great Talent Platform (Sourcing, CRM, ATS, etc.) to handle your talent attraction and hiring work. There is currently not one HCM on the market that does talent acquisition as well as stand-alone talent platforms can do it. And by the time they get to be equal to current stand-alone ATS platforms, they’ll still be behind, because those systems keep advancing at a very fast pace.

So, if you’re using an HCM platform to run your talent, what you’re basically saying is hiring the best talent really isn’t that important to us. You can tell yourself something different, but either you’re using great TA technology, or you’re not.

 

Corporate TA is Doing Contract Hiring All Wrong!

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In every university on the planet in every Economics 101 class, professors teach a very simple concept of FIFO (First In, First Out). It’s basically meant to describe the way products/material move through a system. There are two basic types, FIFO and LIFO (Last In).

FIFO is you get some supplies shipped to your warehouse, but you first use the supplies you already have in your inventory.  LIFO is you get those same supplies shipped to you, but instead of using the inventory you already have, you first use this new inventory to fill orders.

Unfortunately, in Talent Acquisition we really haven’t figured out the basic economic theory when it comes to Contract labor.

We’ve built Vendor Management Systems (VMS) and Managed Service Provider (MSP) which we thought were the answers to our prayers, but I find most corporate TA leaders and most vendors being pushed through these systems, are unsatisfied with the results on both sides.

So, How Do We Fix It? 

The pain point in bad contract hiring is caused by speed!

Yes, that same speed we desperately want is causing us to hire poorly!

Stick with me. VMSs work as a middle person between vendors and corporate TA. They’re basically a wall so your hiring managers and TA pros aren’t taking a million calls a day from bloodsucking recruiters.

VMSs have tried to fix quality issues, but the reality is in their veal to deliver talent quickly, that get caught in this LIFO dilemma. Almost every VMS on the planet runs their submission process in the same way:

  1. Job requisition goes out to suppliers
  2. Suppliers have some sort of limit of candidates they can put in (like 3 each), and the requisition has a limit of submissions it will accept as in total from all suppliers (like 25)
  3. Suppliers are on the clock to put candidates in before the competition puts them in.
  4. Riot mentality ensues and suppliers put the first garbage they can find into the system for fear of missing out.
  5. The “first-in” candidates are interviewed and a candidate is hired on contract.

The hiring manager is told this the best talent available, sorry, you’ll have to do.

This is a lie. 

One small change by VMSs and corporate TA could easily fix this problem. Do everything exactly the same way you’re doing it now, but don’t allow any vendors to submit talent for 48 or 72 hours. With this ‘window’ of time, your vendors would actually contact more talent, better talent, and not have the fear of missing out in shoving talent into your system as fast as possible. They would still be limited to three, but now they could actually select their three best – NOT – the first three they get in touch with.

Simple. Easy. Effective.

The two or three days of waiting, is nothing, compared to the increase in candidate quality you would get.

The contract hiring world has actually gotten to the point where it moves too fast. Too fast to give recruiters a chance to find the best talent that is interested in your openings. Indian call center recruiting shops are killing VMSs because of how they are set up. It’s all about meeting a number, it has nothing to do with actually finding great talent for your organization.

Contract hiring is increasing in all markets. This isn’t going away, so we need to find better ways of doing this. As you look into 2018 and beyond, and start to analyze your total workforce (ftes, contractors, temps, consultants) the portion of the total that will be contingent is growing. The more it grows, the better quality you need to have. Moving fast is great until it isn’t.

Company aren’t hiring the best contract employees they can right now, they’re hiring the fastest. There’s a big difference between those things.

The Sackett Office Holiday Party Rules!

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Today is my annual office holiday party. The HRU Holiday Parties are pretty freaking fun! Probably like most recruiting shops and groups of elementary school teachers, we know how to let our hair down when the time is right!

You will see about 500 articles and blog posts how this season on Office Holiday Party Etiquette. Especially, with all the craziness going on with the very public sexual harassment allegations! The one thing we know about office parties is once you add alcohol stupid stuff happens.

To help everyone out, in my own Sackett kind of way, I decided we probably needed a few ‘rules’ around this year’s holiday office parties.

The Sackett 2017 Office Holiday Party Rules! 

#1 – Have a designated driver or offer up the paid Uber/Lift option right up front. It sucks trying to talk a drunk employee out of driving, they’re drunk and usually don’t want to listen. So, just make it easy and tell your employee if you’ll be drinking, just take an Uber to the party and back home, and the company will pay.

#2 – No one wants to see your junk. Okay, maybe someone wants to see your junk, but you better make sure they ask to see your junk before you start showing your junk. In fact, if I’m you, I might actually get that on video! “Hey, before I show you my junk, do you mind just looking into the camera and just saying, ‘Hi, this is ‘state your name’, I want to see your junk!”

#3 – Don’t complain about the party, the food, the drinks. You look like a douchebag when you do this. Look, someone, or some people, put this together trying their best to make everyone happy, knowing you can’t make everyone happy. If you hate the food, don’t eat and then get something you like afterward. Smile. Be thankful. Stay as long as you need to, to make your showing, then go on with your life not being an idiot. “Yeah, but there wasn’t enough chicken tenders!” Yeah, we get it Brad, here’s twenty dollars go someplace else and find some tenders.

#4 – Talk to executives before you get to your third drink. This is important because drunk talking to executives only plays well if they’re drunk too, and that probably won’t be the case. Also, don’t use the holiday party to launch your ‘big’ news about a project you want to start that is going to change the face of the company. No one wants that crap at a holiday party.

#5 – Don’t bring creepy or weird dates. This usually comes in a couple of flavors. Office dude brings a super slutty date. Great for the office dude for later, but you are the immediate joke of the party. Or super sweet office lady brings Dungeon and Dragons dude to the party who is trying to talk to everyone about the 5th dragon in world 9 that is impossible to kill without a Merlin magic mushroom, and well, yeah, that’s creepy.

#6 – Don’t say you’re coming then not come. If you don’t want to come, make that known up front. When you don’t come, after you said you were coming, and then come up with a lame excuse, it shows that you’re not fully engaged with the organization and it gets noticed. Find that excuse up front and make it known you won’t be coming, but you wish you could.

#7 – Talk to spouses! Spouses of co-workers hate coming to office holiday parties, mainly because they’re bored. Make an effort to engage them and get them joined into the conversation. One cool thing I love to do is talk to spouses and tell them really good things about their partner. Nothing feels better to your partner than to hear other people talk about how great you are!

#8 – If you start to feel tipsy, that is not a sign to start doing shots. I know this can be really confusing, right!? When you start to feel tipsy, this is your body trying to tell you that you’re about to make an ass of yourself in front of people who will share the story long after you have left this job.

#9 – No really, no one wants to see your junk! 

Unchained! Attracting Talent That Isn’t Chained to a Desktop!

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From manufacturing to construction to retail to restaurants to the service industries, most of our talent doesn’t actually sit ‘chained’ to a desk, but we’re still using recruiting practices that start with the notion we all sit at a desk waiting for a recruiter to find us!

It’s amazing that over the past couple decade most talent acquisition departments have recruited in basically in the exact same way for both office-type workers and those workers who never sit behind a desk. Which is to assume every person, regardless of where they actually work, apply and look for jobs in the same manner. They don’t!

Sign up for the Unchained! Attracting Mobile Talent Webinar with Tim Sackett and Samantha Herbein for a free discussion on how to recruit great talent out in the field, out on the plant floor, or out servicing your customers. This webinar will take place on Tuesday, December 12th at 1 pm EST! 

On this webinar you will learn:

  • The tactics top recruiting organizations use to find great talent out in the field
  • How to craft engaging text messages with introductions, call-to-actions, and signatures
  • Best practices for making introductions, asking questions, screening candidates, and scheduling interviews
  • As well as old school and new school talent attraction techniques that work, that you can start using right away!

This is a free webinar focusing on how you and your organization can begin to use innovative, modern recruiting practices to find that talent you need most!

 

5 Things Leaders Need to Know About Developing Employees

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I think we try and deliver a message to organizations that all employees need and want to be developed.  This is a lie.  Many of our employees do want and need development. Some don’t need it, they’re better than you.  Some don’t want it, just give me my check.  Too many of our leaders truly believe they can develop and make their employees better than they already are.  This is a lot tougher than it sounds, and something most leaders actually fail at moving the needle on.

Here are some things I like to share with my leaders in developing their employees:

1. “When someone shows you who they are, believe them the first time” -Maya Angelou.  I see too many leaders trying to change adult employees.  Adult behaviors are basically locked. If they show you they don’t want to work.  They don’t want to work.  Part of developing a strong relationship is spending time with people who are not a waste of time.

2. People only change behavior they want to change, and even then, sometimes they’re not capable of it.  See above.  When I was young in my career, I was very ‘passionate’. That’s what I liked calling it – passionate.  I think the leaders I worked with called it, “career derailer”.  It took a lot for me to understand what I thought was a strength, was really a major weakness.  Some people never will gain this insight.  They’ll continue to believe they’re just passionate when in reality they’re just really an asshole.

3. Don’t invest more in a person than they are willing to invest in themselves.  I want you to be great. I want you to be the best employee we have ever had work here.  You need to be a part of that.  I’m willing to invest an immense amount of time and resources to help you reach your goals, but you have to meet me halfway, at least. Don’t think this means a class costs $2,000, so you should be willing to pay half. It doesn’t. Financial investment is easier for organizations to put in than for employees, but if you pay for the class and it’s on a Saturday and the employee turns their nose up to it, they’re not willing to ‘invest’ their share.

4. It’s usually never the situation that’s pissing you off, it’s the mindset behind the situation that’s pissing you off.  Rarely do I get upset over a certain situation. Frequently, I get upset over how someone has decided to handle that situation.  Getting your employees to understand your level of importance in a situation is key to getting you both on the same page towards a solution. Failure to do this goes down a really disastrous path.

5, Endeavor to look at disappointment with broader strokes. It’s all going to work out in the end.  It’s hard for leaders to act disappointed.  We are supposed to be strong and not show our disappointment.  This often makes our employees feel like we aren’t human.  The best leaders I’ve ever had showed disappoint, but with this great level of resolve that I admired. This sucks. We are all going to make it through this and be better. Disappointment might be the strongest developmental opportunity you’ll ever get as a leader, with your people.

T3 – Google Hire ATS Could Dominate the SMB ATS Marketplace

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With all of the hype and craziness surrounding Google for Jobs, most people haven’t even been paying attention to what ultimately might be the bigger Google product to impact the talent acquisition technology market longterm, Google Hire.

Google Hire is Google’s entry into the Applicant Tracking System (ATS) marketplace that is built around an integration with their entire Google Suite of office products (Gmail, Google Calendar, Google Docs, Google Drive, etc.). The integration is so tight that you can’t even demo Google Hire if you’re not already a Google office suite customer! Basically, it won’t work unless you use the Google suite.

Rob Kelly, at Ongig, did an exceptional write up of his demo of Google Hire, last week, click on the link to read his take.

One critical factor about Google Hire is that it is designed for the SMB market, for the most part under 500 employees. They might be able to move mid-market, but as of right now, their main focus will be employers who have less than 1,000 employees, who are using the Google suite of products.

Ongig also looked at some pricing around Google Hire:

  • $2,400 per year  for 50 employees
  • $4,800 per year for 100 employees
  • $12,000 per year  for 250 employees
  • $24,000 per year for 500 employees*
  • $48,000 per year for 1,000 employees*

While it’s not ‘free’, Google Hire isn’t expensive for what you get, especially in the SMB ATS market.

One main attraction for using Google Hire as your ATS (and it’s a HUGE attraction) is having direction integration with Google for Jobs, and the potential ability to more than likely have your jobs show up higher in Google’s search results.

In the past, you got great free traffic from Indeed, in the future that free traffic will most likely be coming from Google for Jobs. The assumption is if you’re using Google Hire, you’ll be getting more free traffic than those not using Google Hire.

Another pretty big advantage Google Hire has over most SMB ATSs on the market is its search capability using Artificial Intelligence/Natural Language technology that its Google Cloud Jobs Discovery career site search technology uses. ATSs, especially within the SMB market, are notoriously bad at search, Google Hire will not be.

There are really so many awesome features Google built into their ATS, click over to Rob’s article to read more details.

So, how big can Google Hire really get? 

We know there are millions of corporate G-suite users and most of these users fall in that under 1,000 employee position. This means Google Hire has a giant potential to grow, and grow very quickly, especially if Google decided to just give Hire away for free! Even as a paid technology, Google Hire looks to be a must-demo ATS for those looking to make a move to a new ATS.

The SMB ATS market is tricky. Most SMBs don’t have a ton of money to spend on TA tech, so even though Google Hire is relatively inexpensive for what you get, most still don’t have thousands of dollars budgeted to make this switch. For those SMBs that are fairly tech savvy, I suspect those will be the first to make the jump because of the G-suite integration.

Google Hire has the ability to be the dominant leader in the SMB ATS market, but only for those organizations using the G-suite at this moment. Lack of Microsoft Office/Outlook integration will keep it down market, as most larger organizations are too far down the path of using Microsoft, and ultimately that’s where most ATSs are making their money.

If you’re an SMB shop, and you use the G-Suite products, and you are looking for a new ATS, you would be crazy not to have Google Hire on your demo list. But, Google Hire isn’t the best ATS on the market, even at the SMB level, as Lever, Greenhouse, and SmartRecuriters all offer a better product as of right now.