T3 – @InvestiPro

This week on T3 I take a look at the employee investigation technology InvestiPro. Okay, I have to tell you that I first ran into InvestiPro at The HR Technology Conference when their Founder, Dana Barbato, got on stage during a new technology competition and by herself just got up and killed it! No flash, just real HR talk about one of the biggest challenges real HR pros face on a daily basis. I loved it!

To me, the best HR Tech is one that solves an actual problem that I’ve really had to deal with working as an HR Pro. Dana, like I, was a real HR Pro in the trenches. Before starting InvestiPro, real HR was her entire career. So, she gets it. She gets that having to run an employee investigation can be hard for a number of reasons. Having to run multiple investigations at the same time can really be a chore!

InvestiPro is a fully-automated workplace investigation solution designed to simplify the way employers conduct investigations. From start to finish the technology simply walks you through the process and ensures you remain complaint, legally, and keeps you and your organization out of hot water.

What I really like about Investipro: 

– The system allows you to maintain all of your investigations in one place. Keeps you organized and easily lets you see where you’re at in the process of each one. For those of us, like me, that had all of this in multiple files and doing it all by hand, this would have been a godsend!

– For those who don’t have to do investigations often, InvestiPro ensures you follow a process from beginning to end and helps you out along  the way. Many times investigations fail, from the corporate perspective, because something was missed along the way.

– InvestiPro helps HR pros answer all those questions that they just don’t know, or might not fully understand, in regards to liability, should you even be doing an investigation, should you hire outside council, what questions you should be asking, etc.

– Each investigation is reviewed by a qualified legal expert to ensure it meets normal legal standards in case your investigation might end up in a courtroom.

– It’s a fraction of the price of bringing in outside council. It’s the 90/10 rule. 90% of your internal investigations can probably be taken care of by you, the other 10% probably need outside counsel. Most organizations tend to use more outside counsel than is needed. InvestiPro helps save you money.

The HR Tech crowd was un-wowed by InvestiPro, that’s because most of that crowd aren’t actual HR Pros and Leaders who deal with this kind of thing on a daily basis. For me, InvestiPro was the most usable out of the box technology that was presented at the conference! It was brilliant in its simplicity and function. That’s hard to do! Take a look.


T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great HR, recruiting, and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – send me a note.

Too Many Recruiting Tools Are Killing Your Recruiting Efforts

You’ve heard of this concept of the Inverted-U Curve, right? It’s fairly straightforward. In the beginning, you have nothing or very little. As you increase the resources you begin to become more effective. Eventually, as you add more resources you’ll actually reach maximum potential.

In the attempt to go even higher, you keep adding more resources, but you don’t see an increase in effectiveness or output, you actually see a decrease. This is the basic concept of the chart above.

This happens in recruiting too many organizations.

We start out with a bunch of recruiters and some phones. That’s not enough we need to add some other stuff, these recruiters need tools! So, we give them email and an ATS. Then comes the job boards, postings, InMails, etc. Might as well automate background checks and references. We really need to fill the pipeline, here comes sourcing tech!

Wish we had a way to get our messages out to candidates more effectively! CRM, branding technology, data analytics, SMS messaging, etc. Just keep adding more tools! That’ll a fix it!

Except it doesn’t!

What happens to your recruiting team as you add more tools?

  • The complexity of the process increases.
  • Core recruiting skills diminish, or at the very least don’t increase. (Laziness factor)
  • Increased points of failure in communication with each piece of new tech.

What we know is technology doesn’t make you better at recruiting. Technology makes you faster at recruiting, but if you suck at recruiting, technology will only make you suck faster!

Great recruiting starts with your people. Your recruiters. That’s your foundation, not your technology. Technology can help cover up some hickeys of bad recruiters temporary, but eventually, we will all see the real hickeys!

So, before you sign that next contract for some new technology, first take a look at your team. Do you have the right people on your recruiting bus? Do they have the core skills they need? How will I get them the skills they need?

The continued increase in technology will only take you so far. You can either solve this problem on the front side, or eventually, you’ll face it on the back side, but either way, it’s coming. In my experience, it’s easier to solve up front then wait for it to come up when twelve technologies deep into your TA stack!

#TransformRM – Day 1 of first ever Recruitment Marketing Conference!

I’m at TransformRM this week in Boston as the folks from Smashfly are hosting the first ever Recruitment Marketing conference. Day 1 was packed with content as the designers of the conference mixed in quick-hitting 30-minute sessions around 50-minute keynotes.

Turns out you don’t have to do an hour and fifteen minutes per session and your conference won’t explode! Who knew!

I will say the content design made the day fly by and having mostly practitioners come on stage for thirty-minute sessions forced them to get to the point and share great stories, tips and results from their own organization. I loved it!

Finally, TransformRM pulled in keynote speaker Mel Robbins, of TEDx fame, and her 5 Second Rule theory. She freaking killed it! Get ready to see much more of Mel around the HR community conferences. She’s a legitimate speaking superstar.

Here are some of the key takeaways from Day 1:

  • We’re all still pretty new in this whole recruitment marketing skill set. So, you still hear a lot about ‘brand’ and less around the actual marketing aspect. (Yes, I know brand is part of marketing!)
  • Most impressive practitioner/company presentation was from John Qudeen, VP of Recruiting at Thomson Reuters. If you’re looking for a company that flat out gets recruitment marketing, you need to check them out. One of the few that seems to have figured out measurement of RM, definitely a market leader out of the gate!
  • Across the board, though, all practitioners shared great ideas and were very forthcoming in sharing their secret sauce, notably, Julia Levy from Fiserv, Jared Nypen from Great Clips (who had the hardest job of the day in following Mel Robbins and he killed it!), and John Cotton from CH2M.
  • Not a ton of talk around the actual tech stack it takes to pull off great recruitment marketing, but as you can imagine all those who were doing it well were all using CRM technology to help retarget candidates and elevate their message and content to those they were trying to attract.

Can’t wait for Day 2! Check out the live stream at TransformRecruitmentMarketing.com, I think you’ll really get a ton of takeaways on what some great brands are doing in their own shops with RM! Also, follow along on Twitter at #TransformRM.

Notes to HR Tech Vendors #9 – Buyers Hate Buying Airline Tickets

I’ve done a few presentations titled something like, “HR Tech Buyers Guide”, “How to Buy HR Tech”, etc. The presentation is designed for HR and TA practitioners to help them become better buyers of HR Tech. To understand the crap that HR and TA Tech vendors do and say to get you to buy stuff you might not need, want, or will use.

The interesting thing about these presentations is that half the audience turns out to be the actual vendors themselves wanting to hear what it is I’m telling the real HR and TA leaders! It’s smart for the vendors. It helps make the better sellers as well. Well, at least some that actually listen!

Based on these interactions I decided to build a series of what has come out of interactions with the vendors themselves, aptly named “Notes to HR Tech Vendors”. Look I don’t alway have to be creative! Enjoy!

Notes to HR Tech Vendors #9Buyers Hate Buying Airline Tickets

The biggest frustration that Buyers of HR Technology have is they feel like they’re getting screwed! It’s the same feeling you have when you go to buy an airline ticket.

You’re not quite sure you got a good price. You think it’s sounds about right. Okay, $400 to go from Detroit to Dallas, seems reasonable. Then you get on the flight and sit next to Mary and she tells you she got a great deal on her ticket, $179!

At that point, you want to throat punch every employee of that airline! Car buying is the exact same experience.

I’m not sure why an organization (HR Tech companies) would ever choose to have a buying experience where ever person polled will tell you they hate it! “Yeah, you know what we should do to become a successful tech company? Let’s piss off every buyer who purchases our product!”

Great plan!

The funnier part is, HR buyers would be happier paying a higher amount if they knew everyone else was paying that same amount! You can actually increase your margins by just going to an advertised one-price-for-all model! “Well, if Google paid $25K for it, I guess I feel pretty good we’re paying $25K as well!”

A few HR and TA Tech companies have taken on this strategy of publishing the prices of their products, but even most of those will still have that “magical” on disclosed “Enterprise” price which is based on higher volume! So, yeah, I’m paying $19 per user, like everyone else, but Google is paying something less…not sure how much less, but my mind is telling me it’s $3!

HR Buyers aren’t shopping for a used car. They’re shopping for a partnership. A company that will help them and their organization get better. They’re willing to pay good money for that. So, why are you still treating them like they’re an idiot?!

Oh, yes, you are! You trying to swindle them out of an extra grand or two is showing them you don’t respect them or the relationship, that you only care about money, but helping them get better. Even most of your salespeople hate it. They would rather just say, “Look it’s $25K, for everyone, we don’t negotiate price. What we will do is make sure you get every dime of value out of this and then some.”

That’s a much easier sale and starts the relationship off on the right track.

HR’s Unwritten Rules!

For those NFL/Professional Sports Fans out there I give you one of the dumbest unwritten sports rules that are out there:

You can’t lose your starting spot due to injury.

Dallas Cowboy’s, Tony Romo was injured at the beginning of this season and potentially could have come back this past week, but his ‘backup’ Dax Prescott has done such a good job this season, that the coach and GM now have a really difficult decision to make! This has sports news, radio and fans talking about ‘the rule’ – if you’re the starter and you get injured, once you are better, you automatically get your starting job back.  But, why?  Where does this come from?

This has sports news, radio and fans talking about ‘the rule’ – if you’re the starter and you get injured, once you are better, you automatically get your starting job back.  But, why?  Where does this come from?

I can think of a couple of reasons why an organization might want to have this type of rule, in sports:

1. You don’t want players playing injured and not wanting to tell the coaches for fear if they get pulled, they’ll lose their job.  Thus putting the team in a worse spot of playing injured instead of allowing a healthy player to come in. Also, you don’t want the player furthering injuring themselves worse.

2. If the person has proven themselves to be the best, then they get injured, why wouldn’t you go back with the proven commodity?

I can think of more ways this unwritten rule makes no sense at all:

1. No matter the reason, shouldn’t the person with the best performance get the job?  No matter the reason the person was given to have his or her shot – if they perform better than the previous person, they should keep the job.

2. If you want a performance-based culture, you go with the hot hand.

3. Injuries are a part of the game, just as leave of absences are a part of our work environments, the organizations that are best prepared for this will win in the end – that means having capable succession in place that should be able to perform at a similar level, and if you’re lucky – at a better level.

It’s different for us in HR, right?  We have laws we have to follow, FMLA for example, or your own leave policies.  But is it really that different?  In my experience, I see companies constantly make moves when someone has to take a personal or medical leave and go a different direction with a certain person or position.

Let’s face it, the truth is our companies can’t just be put on hold while someone takes weeks or months off to take care of whatever it is they need to do.  That doesn’t mean we eliminate them, and legally we can’t, but we do get very creative in how we bring them back and positions that get created to ensure they still have something, but at the same time the company can continue to move forward in their absence.

I wonder if ‘our’ thinking about the NFL’s unwritten rule of losing your position comes from our own HR rules and laws we have in place in our organizations.  It would seem, like the NFL, most HR shops figure out ways around their own rules as well!

T3 – Fitbit Group Health – @Fitbit

This week on T3 I take a look at wearable technology Fitbit, but not from the actual wearable tech perspective, but from their health wellness tech solution. Fitbit Group Health was developed specifically to support organizations that have decided to use the power of wearable tech to help their employees reach their wellness goals.

I was drawn to this tech because seemingly everyone knows the brand Fitbit. As an experienced HR pro, I’ve learned that the path of least resistance is critical when getting employee adoption of any HR program! Meaning, if my employees are already Fitbit fans, why would I fight the momentum!?

Fitbit has been around for a while now and because of this they’ve been able to do some long term studies with large organizations using their wearable tech and run side by side control groups to find out what impact this wearable tech has on wellness from a cost perspective, and it’s quite stunning!

Fitbit Group Health recently released a study that shows year over year results can reduce your overall healthcare spend by almost 25%! The study compared one group of employees with the Dayton Transit Authority (bus drivers who sit almost all day) with a control group of the same employees not wearing the Fitbit tech. For one year they followed this group and the group wearing the Fitbit incurred 24.5% less per person average overall healthcare cost as compared to the control group.

Fitbit’s own data amongst all their corporate users is showing similar great reductions across 2.6 million users in 70 of the Fortune 500. Wearing the tech leads to more active lifestyles and better health outcomes. Makes sense, right? Get your employees moving more and crazy enough they get healthier.

What I really like about Fitbit Group Health:

  • Employees already like Fitbit and are wearing Fitbit. This makes is super easy to gain adoption.
  • Fitbit Group Health makes it easy for you as an employer to supplement the cost of buying individual Fitbits and setting up a site just for your organization for employees to purchase the technology.
  • The Fitbit Group Health technology gives you a dashboard to track employee usage, set up contests and message individuals and groups of employees. The metrics you receive in HR allows you to track your own results and tie it back to cost savings.
  • It’s proven outcomes and reduction of cost over many industries, blue collar and white collar, fully supplemented, partial supplemented and non-supplemented. It doesn’t matter, it works!
  • It’s scalable and can easily be tested in an organization at the department level, location, etc.

What you’ll find is you already have Fitbit fans in your organization and you’ll easily be able to make some new fans, but you’ll also be able to drive a culture of wellness with employees supporting each other.

We all know the struggle of getting high adoption of wellness in our organizations. I think Fitbit Group Health is providing a great model of getting your employees moving and supporting each other. The fact is, that small thing, can give every organization huge positive results!

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great HR, recruiting, and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – send me a note.

The 7 Deadly Words You Should Never Say To a Candidate

Communication is a tricky thing. It’s so easy to turn off another party by simply using just one wrong word, especially when you’re trying to build a relationship with a candidate you potentially want to hire.

I think there are some words and phrases that have a high probability of turning off a candidate to want to come work for your organization. I speak to students a few times a year about interviewing and I tell them something similar, which is what you say can automatically make a hiring manager not want to hire you!

Think about being an interview and the candidate starts to tell you why they’re no longer working for ACME Inc. “Oh, you know it was just a ‘misunderstanding’, I can explain…”

“Misunderstanding” is a killer word to use while interviewing! It wasn’t a misunderstanding! You got fired!

So, what are the 7 Deadly Words you should never use as a recruiters? Don’t use these:

-“Layoff” – It doesn’t matter how you use it. Even, ‘we’ve never had a layoff!’ Layoff isn’t a positive word to someone looking to come to work for you, so why would you even add it to the conversation!

-“Might” – Great candidates want black and white, not gray. “Might” is gray. Well, we might be adding that tech but I don’t know. Instead, use “I’m not sure, let me check for you, because I want to get you the truth.  Add

-“Maybe” – See above.

-“Unstable” – You know what’s unstable? Nothing good, that’s what! If something isn’t good, don’t hide behind a word that makes people guess how bad it might be, because they’ll usually assume it’s worse than it really is!

-“Legally” – “Legally” is never followed by something positive! Legally, we would love to give you a $25K sign-on bonus! It’s always followed by something that makes you uncomfortable. When trying to get someone interested in your organization and job, don’t add “Legally” to the conversation!

-“Temporarily” – This is another unsettling word for candidates. “Temporarily” we’ll have to have you work out of the Nashville office, but no worries, you’ll be Austin soon enough! Um, no.

-“Fluid” – Well, that’s a great question, right now it’s a fluid situation, we’re hoping hiring you will help clarify it! Well, isn’t that comforting… Add: “Up in the air” to this category!

We use many of these words because we don’t want to tell the candidate the truth. We think telling them exactly what’s wrong with our organization, the position, our culture, will drive them away. So, we wordsmith them to death!

The reality is most candidates will actually love the honesty and tend to believe they can be the one to come in and make it better. We all want to be the knight on the white horse. Candidates are no different. Tell them the truth and you’ll end up with better hires and higher retention!

Guess What? HRCI Didn’t Die!

So, back in March, I told you that HRCI was going to die! You know the whole SHRM started their own certification and why would anyone want two certifications. If given the choice the smart HR pro is going to choose SHRM over HRCI. I assumed, at that point, HRCI would pack up camp and just slowly go away.

Well, they packed up camp! Move across the street from SHRM (I mean literally across the freaking street!) and set up a new camp. I think that’s funny and cool, and shows some of the spunk the HRCI crew has in them.

We all know the story. HRCI was in bed with SHRM for 39 years, then SHRM decides it wants to be in bed by itself and start their own certification. My take then, and now, is the same, smart move by SHRM to drive more revenue. Good decision for the business, mass confusion for the membership.

So, HRCI, like most companies facing survival, did some things to make sure they will go on another forty years and some things I really like. Check these out:

Year around continuous testing. One major problem with most certification bodies is they get stuck in having their one or two times per year testing. Great for them, awful for the people wanting to certify. Technology now allows you to test anytime, anywhere. No waiting. Test when you’re ready. Smart.

Voucher program. Allows organizations to buy exams in bulk. So, you have a large HR shop and want to get all of your people certified, buy in bulk and save money. Also, certifying prep organizations can also buy in bulk and sell packages for prep and testing all in one. Again, this is something organizations like because they can pay for it all at once. Smart.

APHR – Associate Professional Of HR – HRCI was super smart with this one. Before students couldn’t truly get their PHR. They could take test exam but had to wait like two years before HRCI would issue the certification. Now, HR students (and there are 1,700 HR college programs around the country) can take this exam as a student and get the certification. Brilliant on so many levels! You now lock up students with an HRCI cert from the beginning and they’re more likely to move forward with additional HRCI certs. Plus, it’s a huge audience to go after that just keeps getting bigger each year.

2nd Chance Insurance – Currently for $150 you can hedge your bets on failing your HRCI exam and almost 45% of people fail! It’s tough! This is a little insurance policy to take it again the second time for a fraction of the cost. Smart. People love buying insurance! Smart.

Top Employer’s Institute – HRCI partnered with Top Employer’s Institute out of the Netherlands to certify complete organization’s HR shops. Basically, this is a third party coming in and ensuring your HR shop is providing best practices to your organization and you have your shit together. Everyone loves trophies! Smart.

I still don’t know how all of this will end, but my declaration of HRCI dying might have been premature! What I like is they’re moving fast and adapting to what HR pros want. This is a weakness of SHRM who tends to move much slower in making changes, even obvious changes.

HRCI has nothing to lose. They’re smaller. More nimble. They’ve got a little brother edge to them which I like. They’ve still got some huge marketing challenges ahead. First and foremost is SHRM’s advantage of messaging and marketing to their full membership about the advantages of their own certifications. That will be tough to overcome, but I don’t see them going away anytime soon.

Notes to HR Tech Vendors – #10 – Your Real Competition

I’ve done a few presentations titled something like, “HR Tech Buyers Guide”, “How to Buy HR Tech”, etc. The presentation is designed for HR and TA practitioners to help them become better buyers of HR Tech. To understand the crap that HR and TA Tech vendors do and say to get you to buy stuff you might not need, want, or will use.

The interesting thing about these presentations is that half the audience turns out to be the actual vendors themselves wanting to hear what it is I’m telling the real HR and TA leaders! It’s smart for the vendors. It helps make the better sellers as well. Well, at least some that actually listen!

Based on these interactions I decided to build a series of what has come out of interactions to the vendors themselves, aptly named “Notes to HR Tech Vendors”. Look I don’t alway have to be creative! Enjoy!

#10 – Your Real Competition

Unless you’re buying some giant watered-down enterprise level HRIS or ATS/Talent Suite you almost never have competition!

Yes, you read that correctly. 90% of HR Tech vendors have “NO” competition! But, you believe the opposite.

Here’s the deal. HR and TA Tech buyers are fairly naive to the industry. It’s not our full-time job to track every new ATS that is being launched. We’re just trying to get people hired and stop people from quitting. Takes up about 99.9% of our job! So, when it’s time to buy new Tech we usually buy the first thing we’re sold!

The competition you face is not your real competitors. The competition you face is a “no sale”.

Almost all HR Tech buyers will buy your product, or they won’t buy anything. Primarily because they don’t even know you have competition. Well, they didn’t until you actually told them! “Hey, we’re the #1 CRM on the market, so much better than #2, #3 and #4.” What? There is more than one CRM!?

If you’re Smashfly (a CRM Tech) almost every single sale is going to be a “Yes” or a “No, we’ve decided we don’t need this right now”. It’s almost never “hey, we’ve decided to buy Clinch, or Avature, or Ascendify, or Talemetry, or Beamery, or”…you get the picture!

Almost never!

Your real competition is you. It’s your ability to sell your solution to a buyer that has some sort of pain around HR or TA. It’s shocking at how often this fails. I mean what can go wrong when you throw a 15-year-old on the phone with a twenty year HR vet on the other end, telling them how to fix her shop!?

And you think I exaggerate on the age! Almost every single HR and TA Tech sales person I speak is under the age of 30 and most have never worked a day in HR or TA. This leads to a ton of “no sales”.  If you can’t tell me how your solution is going to solve my pain, in my language, I’m probably not buying.

HR and TA Tech vendors, your competition isn’t the problem. Your technology isn’t the problem (it’s usually really awesome). Your sales strategy is killing you. The cute, little, naive babies selling your products is the problem. They don’t know me. They don’t know my pain. They don’t speak my language.

Your real competition is you.

Is Mobile more Trump or more Hillary?

If you’re into broad political strokes, let’s play a game. Let’s say for the sake of this game, what would be considered traditional Democratic supporters tend to have less resources at their disposal than traditional Republican supporters. Most of us in HR would then believe that Trump probably should have a larger mobile strategy than Hillary, given the assumption that Republicans tend to have higher incomes and therefore more access to mobile devices.

 

We tend to act this way in HR. We believe that if you want to attract high-tech talent you must have a mobile job strategy. Our young, educated tech-savvy workforces want to do everything via mobile. Payroll, benefits options, retirement, transfers, etc.

 

The reality is, we have this totally backward!

 

The Pew Research Center found that low-educated, low-income wage earners – your hourly employees – are more likely…

 

Check out the rest of my article over at Paychex’s Worx Blog! Along with the 4 things you need to launch mobile-enabled software to your employees!