Talent Acquisition Is Dead!

So, I wrote this little eBook called, “Talent Acquisition is Dead: Talent Attraction Takes Root“, just click through to read the entire book. It’s built on the concept that for decades, truly the entire history of hiring employees to work for companies, we’ve only ever worried about acquiring talent.

When you think about acquiring something, like assets (“Employee are our most valuable asset!”), the process you go through to acquire something is very different than the process you go through ‘attracting’ something. I believe we are entering a new era in human resources where we no longer look to acquire, we now look to attract!

The concept of acquiring talent is one-sided. I want to acquire something, I go out and acquire it. Hiring people for your organization is not a one-sided affair, but we’ve treated it like that for the history of talent acquisition. The best talent does not like to be acquired. They want to be attracted!

So, how do you attract talent?

Well, that’s what the entire eBook is about, the ideas and technology used in today’s most innovative companies to attract talent.

What we have learned over the past decade is just doing what everyone else does, does not attract great talent. If everyone has ping pong tables and beer on tap, that is no longer an attraction, and many would argue it was never an attraction, to begin with!

How do you attract someone you would eventually like to marry?  You do many things. You might change your outward appearance. That might help attract, but it might not help retain. A true attraction between two people usually happens when their visions of life are comparable. I like you, you like me, we like living on the coast and want a puppy, one child, we hate mean people, and love the environment. We should spend out lives together!

That’s tricky when it comes to hiring, but that’s exactly what talent attraction is all about. How do we share our stories and find out if we are compatible? In the eBook, I lay out five detailed ideas that will help you attract talent into your organization.

I’m thankful for Appcast in giving me the platform to write this, and the help on the editing and design side. Check out the eBook, “Talent Acquisition is Dead: Talent Attraction Takes Root” and let me know what you think!

Maybe Facebook Taking on LinkedIn is the end of Facebook!

I’ve always been a huge proponent that Facebook could end LinkedIn at any point they decided. Facebook has more active users, more data, it’s a platform everyone is comfortable with, and companies love it as well.

So, when Facebook opened up a company’s ability to now create a job posting on your company Facebook page recently, and have candidates can apply right on that page, stuff just got real for LinkedIn!

It seems like the logical conclusion that Facebook can do what LinkedIn is doing better. But, should it be the logical conclusion?

It seems like all of these social media companies constantly stumble over themselves, primarily because they are constantly breaking new ground with each turn. You try stuff, it doesn’t work, you try more stuff, eventually, you find the secret sauce.

LinkedIn has gone through this pain, multiple times. They had one of the greatest things going ever when they were flat out a professional network and professionals flocked to LI to network, share ideas, etc. It was a modern day equivalent to the old school Rolodex. LinkedIn made professional networking popular.

Then they broke it. Let’s be fair, they broke it because eventually, we all need to get paid, LI was no different. But opening up LI to recruiting nation killed the desire for people to want to be on LinkedIn and get constantly pimped. But, at the same time they actually created a pretty cool job board 2.0, when everyone thought those were going to die.

So, now Facebook wants to come into the playground, push LinkedIn down and take their milk money.

The problem is, Facebook hasn’t really ever broken their platform before and had to recreate it into something new. The Facebook I use today is virtually the same Facebook I started using nine years ago. LinkedIn today, is not LinkedIn of five to seven years ago, it’s very different. Some people will say worse, some people will pay $26.2 billion for it!

I’m wondering if Facebook goes all full blown LinkedIn with their platform, what happens to Facebook?  Is it still a place where you’ll want to hang out four or five times a day? Do you want to share cookie recipes with your Nana and talk financial strategy with coworkers all in the same place?

It’s arrogant to think you can just come in do something better than someone who has lived the pain of creating something. LinkedIn’s history of development gives them an advantage. Can Facebook come in and do it better? Maybe, but I don’t think you’ll see it happen overnight.

I’m a huge advocate for ‘one-life’. I don’t want to live multiple lives. I don’t want to be one person on Facebook, and another person on LinkedIn, but I’m in the vast minority when it comes to that view. Most people do not want to mix their personal and professional lives. They want to be freaks in the sheets and a lady on the streets, err, LinkedIn.

Should be interesting to watch these two powerhouses fight it out. What do you think TA pros and leaders? Are you ready to do all of your recruiting on Facebook?

How focused Are Your Leaders In Making Your Organization Successful?

We all like to think we have a leader or two that is freaking dialed in at a level far superior to everyone else. They’re freaks. In early, usually, one of the first ones, out late, if not last. They seem to know what’s going on in every part of the organization before you do.

Our top leaders are ultra-focused on making their organizations great. Nothing seems to distract them and throw them off their game. So much so they probably have very questionable work-life balance, if they have any at all.

Want a real-life example of one of these freaks!? Let’s take a look at Alabama head football coach, Nick Saban:

Nick Saban said he wasn’t aware that millions of Americans went to the polls on Tuesday to vote for the next president of the United States.

“It was so important to me that I didn’t even know it was happening,” Alabama‘s head football coach told reporters in Tuscaloosa on Wednesday evening. “We’re focused on other things here.”

To be fair, news media isn’t part of Saban’s routine.

The 65-year-old coach typically wakes up every morning, has a Little Debbie Oatmeal Creme Pie and a cup of coffee and watches about 10 minutes of The Weather Channel, which promised no political coverage on Election Day…

Nick Saban wasn’t aware there was a Presidential election going on! Brother! That’s focus!

I’m not sure I buy into the fact he had no idea. Most leaders, especially leaders of 18-22-year-old young men, would have made a very specific point to encourage those men to be a part of the American process. To show their leadership within the community by voting. But, Nick is a freak!

Nick Saban is not like most leaders, he’s an outlier in every definition of the term, which makes him extremely good and extremely successful at what he does.

Do you think you have a leader in your organization that is so focused on making you successful that they didn’t even realize there was a Presidential election going on?  I doubt most of us have one of these folks in our organizations, but if you do, you need to pay attention to that person! I’m not saying it’s healthy, all I’m saying is success is hard, and sometimes you have to have unhealthy habits to get it and maintain it. We all face that balance

We all face that balance. Don’t judge Saban for his choices, they’re his to make. He’s addicted to success, even if it means not knowing what’s going on in the world around him.

Vets, We Love You, but We Still Aren’t Hiring You!

One of the most politically correct lies that employers spout off constantly is how desperate they are to hire Veterans! There’s a reason for this. In America, we love to honor our Vets! There’s nothing better than propping your brand up against that American flag with a soldier standing right next to it.

The reality is, most Vets are still struggling to find solid careers. Sure, everyone wants to offer them a $15/hr bust-your-ass-job, but Vets are looking for salaried positions with great benefits, in jobs they can work the rest of their career, that won’t destroy their body. Not many employers are offering Vets those jobs!

I’ve been writing about this problem for the past five years and I get a healthy stream of Vets who write me behind the scenes and share their stories and struggles to find solid career level positions. I just recently had an individual who came out of his service with a degree in HR, service of constant promotion, supervised upwards of one hundred soldiers at a time. In that role, he had constant performance management, training, process improvement, etc.

He was applying for an entry-level HR Generalist role. He got turned down because he didn’t have enough experience!

So, why are companies still struggling when it comes to hiring Vets into higher level roles? Here’s what they don’t tell you:

  1. Less than 1% of Americans have ever served in any branch of the military. We fear what we don’t know, and we definitely don’t hire what we don’t know! We only see pictures of Vets holding guns and in combat, but that’s a small part of their every day activities.
  2. Movies have given us a warped sense of what professionals in the military actually do. Today’s modern military is rarely portrayed as it actually is in the movies because it wouldn’t be very exciting. It’s the same reason you don’t see movies about the day to day happenings of a large company. It’s mostly boring! What most military pros do on a daily basis, away from battle zones, is mostly the same stuff you do on a daily basis. It’s HR, logistics, accounting, administration, training, development, etc.
  3. We overvalue work experience within an industry. If someone worked at your competitor for 3 months, you would value that more highly than a military professional doing the same job for 3 years. We so overvalue industry experience it’s not even funny! I’ve worked in four different industries and each time had people tell me, “Oh, Tim, this is the craziest industry you’ll ever be in”, ever time! Guess what? It wasn’t. It’s all the same! Get over yourself!

I recently hired a Vet into my own company. We mostly hire new recruiters and train them up, but it’s definitely a career job. Great recruiters can find work anywhere for the rest of their life, in every industry. It’s mostly a desk job. Recruiting companies love to hire former college athletes. What I’ve found is Vets come with the same motivations and skills, but their work ethic might be a bit stronger!

I constantly have CEOs tell me they just want people who want to work. Yet, when it gets down to their hiring managers, there’s a mental block happening. If these military folks were minority or women we would call this discrimination, but for some reason, we don’t say that with Vets. But, that’s mostly what’s happening.

We love to hide behind the fact we found someone with more ‘industry’ experience, or someone who has done the same job, etc. It’s all excuses. You don’t hire Vets because you don’t think they can handle your jobs. The fact is, they can, they just need you to give them a shot!

Do yourself a favor this Veteran’s Day. Take a chance and hire a Vet into a job you’ve never tried before. Sure, they’ll need some training, but they’ll bring the rest, and you might just find your organizations next great talent pool!

Notes to HR Tech Vendors #8 – If You Buy Today!

I’ve done a few presentations titled something like, “HR Tech Buyers Guide”, “How to Buy HR Tech”, etc. The presentation is designed for HR and TA practitioners to help them become better buyers of HR Tech. To understand the crap that HR and TA Tech vendors do and say to get you to buy stuff you might not need, want, or will use.

The interesting thing about these presentations is that half the audience turns out to be the actual vendors themselves wanting to hear what it is I’m telling the real HR and TA leaders! It’s smart for the vendors. It helps make the better sellers as well. Well, at least some that actually listen!

Based on these interactions I decided to build a series of what has come out of interactions with the vendors themselves, aptly named “Notes to HR Tech Vendors”. Look I don’t alway have to be creative! Enjoy!

Notes to HR Tech Vendors #8 – If You Buy Today! 

“If you buy today we can ensure you’ll be a part of the beta product for free, but if you wait, we’re going to be charging future buyers for that product.” 

“If you buy today, we can wave the implementation fees.” 

“If you buy today, I can give you the rest of this quarter for free. That’s two free months!” 

“If you buy today, it’s $79 per user. I can only give you that today, next week it’ll be $99 per user.”

Look, Sparky. If I don’t buy today, and I buy next Wednesday I better still get the beta, and the two months, and the stupid t-shirt and any other crap you’re waving around to try and close me!

If you sell HR Tech like this, you suck! And not the cute, “Come on guys, you suck! #Winkyface”. It’s the “You Suck!” and hopefully bad things happen to you and everyone you know because you’re an awful person, suck!

I actually had this happen to me recently. Very good product and I definitely wanted to give it a try. The salesperson knows she has me very close to signing the deal, and then it happened. “Well, Tim, if you sign today, I’ll give you the last two weeks of the month for free!”

I said, “Thank you. I’ll let you know”, and hung up. She’s been trying to reach me almost daily since not understanding why I won’t return her messages, we were so close! Except then you did the worse sales pitch known to man, and now I hate you.

HR tech vendors stop doing this. If you’re willing to give a buyer two weeks for free, just tell them you’ll give them two weeks for free. If they buy tomorrow, or if they buy next Tuesday or next month! Also, we get your prices change, but if you are currently talking to me about $79 per user, that price better be good for a reasonable amount of time, like a minimum of 30 days at least.

HR tech buyers, if you feel like you’re being ‘forced’ to buy today! End the call. End the relationship. The company you’re dealing with is not a good company because good companies don’t sell this way. They don’t treat you like an idiot. They respect you and understand that you usually aren’t in a position to “Buy today”.

No one in HR Tech needs to be hard closing HR Pros. People’s careers are on the line for these buying decisions. It’s not something to hard sell them into. If they make a bad choice for their organization it could cost them their job. Ease up Boiler Room.

 

Okay, Your Candidate Won, Don’t Be An Asshole!

I’m writing this before the election, because either way it turns out, I would feel the same way!

Congratulations! Your candidate won! It’s like when OJ was acquitted of murdering his wife and Ron Goldman. A bunch of people ran around so freaking ecstatic that he ‘won’. Chris Rock famously said,”We won, we wonnnnn!” “What the fuck did we win? Every day i look in the mail for my OJ prize and it ain’t there.”

I’m waking up today, knowing 100% I won’t be getting a Hillary check or a Trump check! In fact, regardless of who won, there’s a great chance I’ll be getting an invoice!

When Michigan State plays the University of Michigan and MSU wins. I’m going to be an asshole to a lot of UofM fans. Why? Because mostly their douchebags and that’s kind of how fandom works in college athletics. If you beat your rival, you can be an asshole until they beat you, then you know it’s your turn to take it for a year, or whenever you beat them the next time.

Politics are not college athletics.

Voting for President isn’t about winning or losing. We’re all on the same team! The team is called America.

That’s the hard part. America has turned into this giant multi-national organization. Within that organization you have mergers that have taken place, we’ve tried some spinoffs, we’re constantly trying to launch startups, we have our main product line that is a cash cow but every new hire thinks it sucks, etc.

America just got a new CEO. Regardless of who that CEO is, some employees aren’t going to like it. A few will actually leave the company, but it’s mostly employees blowing smoke. Leaving takes real work, most people say they’ll leave and then have selective amnesia when the topic comes up after the fact.

So, I’m in HR. It’s now my job to get as many people as possible to follow the new CEO. That’s how a company stays successful and/or turns itself around. Develop a vision, get behind it and see how good we can make it. Americans for the most part, have always been fairly decent employees. We’ll voice our opinion, but when stuff gets real, we support each other.

So, today, when you walk by that co-worker who voted for the other person and lost, don’t be an asshole. Be sympathetic. They want, what you want, to be the best country we can be for those here now and for those who will be here in the future.

 

 

T3 – @InvestiPro

This week on T3 I take a look at the employee investigation technology InvestiPro. Okay, I have to tell you that I first ran into InvestiPro at The HR Technology Conference when their Founder, Dana Barbato, got on stage during a new technology competition and by herself just got up and killed it! No flash, just real HR talk about one of the biggest challenges real HR pros face on a daily basis. I loved it!

To me, the best HR Tech is one that solves an actual problem that I’ve really had to deal with working as an HR Pro. Dana, like I, was a real HR Pro in the trenches. Before starting InvestiPro, real HR was her entire career. So, she gets it. She gets that having to run an employee investigation can be hard for a number of reasons. Having to run multiple investigations at the same time can really be a chore!

InvestiPro is a fully-automated workplace investigation solution designed to simplify the way employers conduct investigations. From start to finish the technology simply walks you through the process and ensures you remain complaint, legally, and keeps you and your organization out of hot water.

What I really like about Investipro: 

– The system allows you to maintain all of your investigations in one place. Keeps you organized and easily lets you see where you’re at in the process of each one. For those of us, like me, that had all of this in multiple files and doing it all by hand, this would have been a godsend!

– For those who don’t have to do investigations often, InvestiPro ensures you follow a process from beginning to end and helps you out along  the way. Many times investigations fail, from the corporate perspective, because something was missed along the way.

– InvestiPro helps HR pros answer all those questions that they just don’t know, or might not fully understand, in regards to liability, should you even be doing an investigation, should you hire outside council, what questions you should be asking, etc.

– Each investigation is reviewed by a qualified legal expert to ensure it meets normal legal standards in case your investigation might end up in a courtroom.

– It’s a fraction of the price of bringing in outside council. It’s the 90/10 rule. 90% of your internal investigations can probably be taken care of by you, the other 10% probably need outside counsel. Most organizations tend to use more outside counsel than is needed. InvestiPro helps save you money.

The HR Tech crowd was un-wowed by InvestiPro, that’s because most of that crowd aren’t actual HR Pros and Leaders who deal with this kind of thing on a daily basis. For me, InvestiPro was the most usable out of the box technology that was presented at the conference! It was brilliant in its simplicity and function. That’s hard to do! Take a look.


T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great HR, recruiting, and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – send me a note.

Too Many Recruiting Tools Are Killing Your Recruiting Efforts

You’ve heard of this concept of the Inverted-U Curve, right? It’s fairly straightforward. In the beginning, you have nothing or very little. As you increase the resources you begin to become more effective. Eventually, as you add more resources you’ll actually reach maximum potential.

In the attempt to go even higher, you keep adding more resources, but you don’t see an increase in effectiveness or output, you actually see a decrease. This is the basic concept of the chart above.

This happens in recruiting too many organizations.

We start out with a bunch of recruiters and some phones. That’s not enough we need to add some other stuff, these recruiters need tools! So, we give them email and an ATS. Then comes the job boards, postings, InMails, etc. Might as well automate background checks and references. We really need to fill the pipeline, here comes sourcing tech!

Wish we had a way to get our messages out to candidates more effectively! CRM, branding technology, data analytics, SMS messaging, etc. Just keep adding more tools! That’ll a fix it!

Except it doesn’t!

What happens to your recruiting team as you add more tools?

  • The complexity of the process increases.
  • Core recruiting skills diminish, or at the very least don’t increase. (Laziness factor)
  • Increased points of failure in communication with each piece of new tech.

What we know is technology doesn’t make you better at recruiting. Technology makes you faster at recruiting, but if you suck at recruiting, technology will only make you suck faster!

Great recruiting starts with your people. Your recruiters. That’s your foundation, not your technology. Technology can help cover up some hickeys of bad recruiters temporary, but eventually, we will all see the real hickeys!

So, before you sign that next contract for some new technology, first take a look at your team. Do you have the right people on your recruiting bus? Do they have the core skills they need? How will I get them the skills they need?

The continued increase in technology will only take you so far. You can either solve this problem on the front side, or eventually, you’ll face it on the back side, but either way, it’s coming. In my experience, it’s easier to solve up front then wait for it to come up when twelve technologies deep into your TA stack!

#TransformRM – Day 1 of first ever Recruitment Marketing Conference!

I’m at TransformRM this week in Boston as the folks from Smashfly are hosting the first ever Recruitment Marketing conference. Day 1 was packed with content as the designers of the conference mixed in quick-hitting 30-minute sessions around 50-minute keynotes.

Turns out you don’t have to do an hour and fifteen minutes per session and your conference won’t explode! Who knew!

I will say the content design made the day fly by and having mostly practitioners come on stage for thirty-minute sessions forced them to get to the point and share great stories, tips and results from their own organization. I loved it!

Finally, TransformRM pulled in keynote speaker Mel Robbins, of TEDx fame, and her 5 Second Rule theory. She freaking killed it! Get ready to see much more of Mel around the HR community conferences. She’s a legitimate speaking superstar.

Here are some of the key takeaways from Day 1:

  • We’re all still pretty new in this whole recruitment marketing skill set. So, you still hear a lot about ‘brand’ and less around the actual marketing aspect. (Yes, I know brand is part of marketing!)
  • Most impressive practitioner/company presentation was from John Qudeen, VP of Recruiting at Thomson Reuters. If you’re looking for a company that flat out gets recruitment marketing, you need to check them out. One of the few that seems to have figured out measurement of RM, definitely a market leader out of the gate!
  • Across the board, though, all practitioners shared great ideas and were very forthcoming in sharing their secret sauce, notably, Julia Levy from Fiserv, Jared Nypen from Great Clips (who had the hardest job of the day in following Mel Robbins and he killed it!), and John Cotton from CH2M.
  • Not a ton of talk around the actual tech stack it takes to pull off great recruitment marketing, but as you can imagine all those who were doing it well were all using CRM technology to help retarget candidates and elevate their message and content to those they were trying to attract.

Can’t wait for Day 2! Check out the live stream at TransformRecruitmentMarketing.com, I think you’ll really get a ton of takeaways on what some great brands are doing in their own shops with RM! Also, follow along on Twitter at #TransformRM.

Notes to HR Tech Vendors #9 – Buyers Hate Buying Airline Tickets

I’ve done a few presentations titled something like, “HR Tech Buyers Guide”, “How to Buy HR Tech”, etc. The presentation is designed for HR and TA practitioners to help them become better buyers of HR Tech. To understand the crap that HR and TA Tech vendors do and say to get you to buy stuff you might not need, want, or will use.

The interesting thing about these presentations is that half the audience turns out to be the actual vendors themselves wanting to hear what it is I’m telling the real HR and TA leaders! It’s smart for the vendors. It helps make the better sellers as well. Well, at least some that actually listen!

Based on these interactions I decided to build a series of what has come out of interactions with the vendors themselves, aptly named “Notes to HR Tech Vendors”. Look I don’t alway have to be creative! Enjoy!

Notes to HR Tech Vendors #9Buyers Hate Buying Airline Tickets

The biggest frustration that Buyers of HR Technology have is they feel like they’re getting screwed! It’s the same feeling you have when you go to buy an airline ticket.

You’re not quite sure you got a good price. You think it’s sounds about right. Okay, $400 to go from Detroit to Dallas, seems reasonable. Then you get on the flight and sit next to Mary and she tells you she got a great deal on her ticket, $179!

At that point, you want to throat punch every employee of that airline! Car buying is the exact same experience.

I’m not sure why an organization (HR Tech companies) would ever choose to have a buying experience where ever person polled will tell you they hate it! “Yeah, you know what we should do to become a successful tech company? Let’s piss off every buyer who purchases our product!”

Great plan!

The funnier part is, HR buyers would be happier paying a higher amount if they knew everyone else was paying that same amount! You can actually increase your margins by just going to an advertised one-price-for-all model! “Well, if Google paid $25K for it, I guess I feel pretty good we’re paying $25K as well!”

A few HR and TA Tech companies have taken on this strategy of publishing the prices of their products, but even most of those will still have that “magical” on disclosed “Enterprise” price which is based on higher volume! So, yeah, I’m paying $19 per user, like everyone else, but Google is paying something less…not sure how much less, but my mind is telling me it’s $3!

HR Buyers aren’t shopping for a used car. They’re shopping for a partnership. A company that will help them and their organization get better. They’re willing to pay good money for that. So, why are you still treating them like they’re an idiot?!

Oh, yes, you are! You trying to swindle them out of an extra grand or two is showing them you don’t respect them or the relationship, that you only care about money, but helping them get better. Even most of your salespeople hate it. They would rather just say, “Look it’s $25K, for everyone, we don’t negotiate price. What we will do is make sure you get every dime of value out of this and then some.”

That’s a much easier sale and starts the relationship off on the right track.