College Students: Are you adding your side-hustle to your resume!?

I got killed a few weeks ago by some trolls on Twitter over posting this tweet:

I get that many people need to work side hustles to make ends meet in today’s world. I wasn’t talking about these folks working their butts off to make ends meet. I myself work side hustles.

In today’s #outrage culture, this tweet was seen as insensitive by some folks who spend way too much time on Twitter and not enough time on their professional role! Also, I’m clearly not Gary Vaynerchuk, the king of hustle porn, who could tweet this exact tweet and get 5 million likes before the end of the day!

Turns out, Recruiters are now encouraging college students to put their side hustles on their resume and profiles. Why? Because employers actually really like candidates who aren’t afraid to work! It’s the #1 thing that executives tell me when we talk about their pain points around hiring. “Tim, we just need people who want to work!”

So, what are the top side hustles you should be adding onto your resume and profiles? The folks at The Knowledge Academy did a survey and found these were the most popular:

  • 85% of US recruiters recommend those college students who buy items from garage sales and then sell them online for a higher price, to include it on their resume/job applications
  • 67% of US recruiters believe college students that create/modify products to sell online, should have it on their resume/job applications
  • 60% of US recruiters think college students who offer photography services for hire, encourage stating it on their resume/job applications

I really think as a candidate, any skill you believe adds to your overall value as an employee should be something you add to your resume and/or profile, but just know that some HR/Talent/Hiring Managers will look at this in different ways. If you’re an engineer and you’re also driving for a ride share service, you probably need to explain why the full-time gig isn’t enough. “I’m also supplementing my income with weekend and evening ride share to help pay off my student loans quicker!”

The survey found that –52% of recruiters feel companies who know an employee has a growing ‘side hustle’ should take an active approach to support them (i.e. offering flexible working hours). Um, what!? So, Mary is our accountant and we love her, but she also has a growing cupcake business on the side and I should give her time off to go do that and not fulfill her duties in a full-time role? I’m not sure I 100% can buy into this philosophy from a business standpoint!

I would probably go back to that employee and ask them if they started their own business, like this side hustle, and had to hire folks, who then wanted to not work their ‘real’ job, but put more time and effort towards their own thing, how would that sit with them? I already know the answer. They want and need workers who are committed and get their jobs done like everyone else.

It’s definitely a different world we live in. Side hustles become full-time hustles for so many folks. I definitely see this when someone is working a full-time gig that they hate, and a side hustle that they love. Like Gary V would say, you need to then adjust your lifestyle to fit your side hustle, and not your full-time gig if that’s what you desire to do. What you can’t do is think just because you love petting puppies, doesn’t mean you can do it full-time without giving up some stuff. It’s hard to make those Tesla payments on a puppy petter salary!

College Students Have No Idea You Want to Recruit Them!

For part of my career, I did the standard corporate college recruiting gig. It sounds “super-cool” when you first think about it. “Wait, I get to fly around the country and go the best college campuses and recruit people who actually want to be recruited?!”

The reality is college recruiting as a corporate recruiter is much less sexy. Think a lot of Courtyard Marriotts, a pizza, and a six-pack, while you watch crapping hotel TV and follow up on work email. Then wake up early and get to the next campus. You quickly begin to hate travel, hate college campuses and miss actually being in the office!

But, corporations believe they must be on campus to recruit the best and brightest college students. Here where the problem begins. College students don’t even know you’re there! A recent study by Walker Sands found out that the majority of college students don’t even know you were on campus:

Walker Sands’ new Perceptions of Consulting Careers study, 56 percent of college students don’t even know if consulting firms recruit at their school. On top of that, 82 percent feel that major firms only recruit from a limited group of select universities.
Okay, this study focused on consulting firms, but the reality is the students don’t really know the difference between Deloitte and Dell when it comes to getting a job!
What can you do to make your company stand out and be remembered while you’re on campus? Try these five things:
1. Develop a Pre-visit communication strategy. Work with the schools you want to recruit from most to find out how you can get your message in front of them (email, text, the student newspaper, geo-targeted social media campaign, billboards on campus, etc.). Each school has a way to reach every student, you need to find out what that is, and how you can tap into that, even it costs a little money.
2. Come in early and take over classes in the majors you’re most interested in. Professors are like most people, they don’t want to work hard if they don’t have to. So, if you build 45 minutes of great content, most Professors will let you ‘guest’ lecture as long as it’s not one big sales pitch. Come up with great contact professors will find valuable for their students, then go deliver it the day before the major career fair. Then invite each class to come see you.
3. Make a splash in high traffic areas on the day of your visit. College kids haven’t changed much, they like free food and drink, free stuff, basically anything free! So, find the highest traffic area on campus and give away free stuff college kids will like. If you’re only interested in one specific school within the university, find out where those students hang out.
4. Stay a day later after everyone else leaves. Whether it’s the day after or even another time altogether, find a time to be on campus when you don’t have any competition to getting your message out. 99% of employers only show up on career fair day. Stand out and be the employer that is there when no one else is!
5. Post-visit communication strategy. Most organizations never contact the students who show interest in them after they leave campus.  They’ll contact a handful of the ones who stood out to them, but so is every other employer. Recruiting kids after you leave is more important than the time you spend on campus. Most kids will see 20+ employers and will only remember a couple. If you stalk them after the fact, they’ll remember you!

McDonald’s Is Showing Us the Future of Recruiting!

Mikey D’s announced this week that they purchased an Artificial Intelligence speech recognition company. Why? Well, quite simply the vast majority of interactions that happen between McDonald’s and it’s customers happen through the drive-thru speaker. So, if you want to save money. Become more efficient. Make fewer errors. etc. You need to find a way to add technology into that equation.

“Yeah, um, well, I’d like a #3 with a large fry and large diet, and an extra McChicken with no mayo, what? No, you can’t have an apple pie, I also need a kids meal with apple slices, the cheeseburger one, with no cheese, ketchup only, did you get my large drink on the first order? Oh, I need an extra ranch as well, and I’ve got a coupon for a free large sandwich.” 

So, welcome to the show A.I.!

Here’s the thing, if McDonald’s new AI software can figure out these orders and get them right, we recruiters are in trouble!

I wasn’t making fun of the order above, I think that’s my actual order! That is complex language to have to figure out and sort through and respond to. If they can have a chatbot take your order and answer your questions, they will be able to figure out how to eliminate a real human in having screening conversations and most low-level skilled interviews.

“Oh, AI will never replace recruiters, Tim!” 

Why?

Because AI can’t have complex conversations? Maybe at this moment, but that is changing quickly. Because AI can’t correctly judge and have bias like a real person? Well, turns out that’s a positive for inclusive hiring. Because AI can’t select the best talent out of many candidates? Yeah, it already does a better job at that than humans.

So, it basically comes down to AI can’t build relationships.

AI is super good, way better than humans, at doing transactional stuff really well. Candidate applies for a job. AI takes them through the process. The candidate gets hired. That can happen today.

Person, not yet a candidate, might be a good fit for your job, but they have a job and are happy with the job they have. They could probably, through a great marketing process, actually get interested in your job, but it’s going to take some real person to person interaction to get them truly interested and leave that job for a new job.

This is where AI will struggle, but that is only about 20% of hiring. So, almost 80% of hiring, theoretically, today, isn’t too far away from having AI take it over and be more efficient and less costly.

Technology starts on the consumer side of the world. “How do we use AI to sell hamburgers to customers?” Once that gets figured out, it’s pretty a very easy transition to “How do we sell this job to a candidate?”

Can we stop using the phrase “Top Talent”!?

Rant warning! Proceed with caution! 
First off the vast majority of us wouldn’t know top talent for a specific position if it came up and slapped us in the face. What we know are people/candidates that are actually open to listening to what we have open right now.
“Pipelining top talent” makes you sound like a psychopath! You truly have no idea who is the most talented person in your market for a certain position. Absolutely no idea! And every technology that says they can tell you who is the most talented is lying to you, they can just tell you who is probably more talented amongst a group of known candidates.
But somehow you believe you not only have one “top talented” person but now you have a complete pipeline of top talent? Shut up! You look like an idiot! What you have is a list of people who might work for your position, but you truly have no idea if they’re ax murders or super talented in the skill set they’re telling you they have.
Hopefully, you get lucky and make a good hire that will produce good work. Every once in a while we hit the jackpot and find a person who truly seems better than the rest we have on the team. But we only hire “top talent” is the biggest lie we currently tell ourselves in talent acquisition!
We don’t actually go out and hire “top” talent. We go out and look for people who can do the job we have open at the time we have it open, who are also open to our average pay, average benefits, average leadership, average culture, and location. Let’s not kid ourselves, about 80% of us are average, so are slightly better, some are slightly worse.
“Top Talent”… Give me a freaking break!
“Hire Sally she’s Top Talent!” “Hire Jimmy he’s Top Talent!” Do you know who’s not top talent? The person using the phrase “Top Talent”!?
I love it when I see an agency have some stupid 4 part process or plan or dumb little 4 P’s of how we hire the Top Talent in the industry. Psychopaths! They aren’t doing anything but posting jobs and hitting their databases to find out who might actually be open to taking the interview. Top Talent? How about “might show up for the interview” talent!
“No, Tim! We use the 4 P’s, it’s a proven process to uncover top talent!” What are the 4 P’s? It doesn’t matter! Because it’s all B.S., made up to make you believe there’s some secret sauce. The secret sauce is they picked up the phone and called people instead of waiting around for someone who’s out of work to find your opening and apply.
“You can use our A.I. driven technology that uncovers and delivers right to your inbox the “Top Talent” your company is searching for!”  It reaches out to everyone, finds out who is interested, finds out who meets your qualifications, and sends them to you. Top Talent? Or warm body talent? They both mean the same thing.
Okay – I’m done. Not really, but I have some “top talent” I need to go searching for…

How much would 1 share of you be worth?

What if instead of paying your university or trade school tuition, you paid them shares of your future self in the form of “Income Sharing“? That’s what some schools have been toying around with:

“The Lambda School teaches information technology skills online, and it charges zero tuition and offers stipends to select students. The deal is that students pay back 17 percent of their income from the first two years of work, if earnings exceed $50,000 a year, with a maximum payment of $30,000. Students who don’t find jobs at that income level don’t pay anything. Students may also opt to pay $20,000 in tuition upfront and keep their future income.

There are reportedly about 1,300 students enrolled, and the company has raised almost $50 million. The early job placement record is impressive; 86 percent of graduates have jobs within 180 days of finishing the program, at a median starting salary of $60,000. It is too early to judge results — how would these students have fared without Lambda or in a less strong job market? — but this kind of effort is an economist’s dream come true.”

The barrier for most people getting into the field they want is education and the cost of education. Are you willing to bet on yourself?
The entire concept is fascinating to me. It makes me think about how you value yourself. What are you really worth?

div data-position=”3″>Let’s say each of us was separated into 100 shares of theoretical stock. What would your stock be valued at certain times in your life? Would you be willing to sell a share or two or more at certain periods to help you pay for certain things at that time, or even use that money you got in return to purchase other shares of other people you believe will have higher value down the road?

The big question is what do you really get in owning stock in a certain individual? What if it was a portion of their earnings forever?
Each time this individual earns money and let’s say you own one share, you would get 1/100th of there earnings until they die or you sell their share to someone else, or they buy their share back. All of this helps you understand how to value yourself
I get asked almost weekly by folks who want to be consultants how much per hour should they charge? I don’t really have an answer because each of us has a different value and we all value the work we do differently. For a friend, my hourly rate might be $0, or some work I don’t really want to do that hourly rate might be $1,000 per hour.
I’m not sure what my stock value is currently, but I know it’s way higher than when I was in college believing I was going to start a career as a teacher. When I was twenty I would have sold shares of myself fairly cheaply and someone would have made out really well.
What do you think your current share price is? If you’re interested, I’m selling shares of myself for $1,000,000 each! DM for more information!

Are Employees Really Upset Over Being Replaced By Robots?

I think we all want to believe that our employees are freaking out that one day their job, in the near future, will be replaced by a robot. It’s all you hear right now in our space! “A.I. will be taking over 97% of jobs by next week!”

The reality is our employees are not afraid of their job being taken by a robot. But they are afraid!

Turns out, our employees are more afraid of their job being taken by another employee, not a robot! A new study by the Technical University of Munich has shown that our employees are actually more afraid of other people taking their jobs, then by A.I.

The study shows: In principle, most people view it more favorably when workers are replaced by other people than by robots or intelligent software. This preference reverses, however, when it refers to people’s own jobs. When that is the case, the majority of workers find it less upsetting to see their own jobs go to robots than to other employees…

People tend to compare themselves less with machines than with other people. Consequently, being replaced by a robot or software poses less of a threat to their feeling of self-worth. This reduced self-threat could even be observed when participants assumed that they were being replaced by other employees who relied on technological abilities such as artificial intelligence in their work.

Turns out, it’s a huge punch to our gut to be replaced by another human since we compare ourselves to being equal, or better, to other humans, but we can comprehend that technology, like A.I., is actually better than ourselves at many tasks.

“The robot can definitely do parts of my job better than me, but g*d damn it, Mark can not!” 

It makes sense, for the most part, we all have fairly fragile egos. It’s hard for us to comprehend that our employer would replace us with another person because that means we probably suck at our job, or at least, our employer thinks we suck. If I’m replaced by a machine I can rationalize that away. If I’m replaced by another person, that’s a hard one to explain to family and friends.

It’s definitely something to keep in mind as we transition many tasks over to the robots. I think from an organizational behavior standpoint we are very concerned about what our employees will think, but the reality is they’ll probably have less issue with it than if we were shopping their jobs offshore to people who will do it cheaper but are real!

How to Impact Company Culture from Any Role

Experiments with organizations

In the past 5-10 years, we’ve seen businesses increasingly experiment with different organizational structures, including “holacracy” and similar concepts like “self-management.” In most organizations, though, hierarchy persists. And while hierarchy has some negative elements to it, by and large, it makes sense. It helps the human brain organize who is responsible for whom, whom to contact for what, and how decisions get made.

As a result of the sheer number of organizations that use a standard hierarchical structure, though, company culture tends to come from the top. The mission statement is usually defined by the founders and revised (if this happens) by subsequent senior leaders. It’s very rare that an entry-level employee would be at the table when cultural contexts are being defined.

It can seem hard to impact your company’s culture from any role on the team, then. But in reality, it’s not as hard as you might think.

First, think of what culture actually is

It’s not words on a sheet on a wall somewhere. It’s not posters of cats hanging from clotheslines in the break room.

It is the living and breathing of that company every day. It’s how work gets done, the process. It’s how people greet each other in the morning, how people interact in that same break room, how conflicts are handled and joyous moments are celebrated. That’s what culture actually is. If you think of it in that way, then everyone automatically is contributing because they are a part of the bigger ecosystem, and their part contributes to the culture just as much as any other, regardless of compensation, decision-making authority, size of office, or anything else.

Think for a second about toxic employees. Even a low-level, toxic employee can greatly impact the culture because other employees want to disengage, work falls through the cracks, and people feel negative about meetings and even coming to work. That’s not a fun example, no, but it’s an example of how any employee, regardless of level and rank, can shift the culture one way or the other.

In the same vein, think of a movie like Rudy. For the entire film, Rudy is the mutt of glorious Notre Dame football. Whether or not he was offsides (ha), he remains one of only two people in Notre Dame history carried off the field by his teammates. Most offices have a Rudy: a spunky, high-energy, committed-to-the-brand young buck at a low level. That office Rudy inspires people to work harder and better. Even small cogs of good and bad can shift a culture.

What you need to do as an employee at your level

You cannot impact culture from lower levels without some form of respect from upper levels and peers unless your impact will be negative. The only path to a positive impact on culture from your level is to be seen as an employee that:

  • Shows up on time
  • Works hard
  • Is always professional
  • Delivers for clients and customers
  • Defers when you need to defer
  • Learns from others

If you are seen as that type of employee, it’s then possible to push the edges a little bit, and:

  • Speak up more in meetings
  • Push back on ideas
  • Attempt to motivate/encourage others
  • Ask for more responsibilities
  • Have small pockets of leadership and management

If you try to do the second set of bullet points before establishing the first, the reaction might be negative. Many managers do not like people asking for more until that baseline of professionalism and hard work has been set firmly. Once you have a baseline, you can get more for yourself, and you can contribute even more to the culture of the organization.

Be an advocate

Finally, go to HR to offer your help with recruiting. Often, recruiting is drowning in new requisitions and trying to find time on the calendars of hiring managers, plus the logistics of active searches. We speak often of “employer brand,” and it is valuable, but the recruiting function doesn’t always have the time to strategically manage what that needs to be done. So, go to them and offer to attend local networking events and happy hours to be an advocate for what the internal culture is like. Offer to do peer interviews where applicable and be a “face” of the business. Now, you’re unquestionably impacting the culture because you’re out there in your business’ market, setting the tone of what it would be like to work there. You’re basically doing business development, even if some might think of it only as networking. That’s hugely powerful.

Always remember

Culture might be set in terms of documents by the highest ranks, but it’s lived and breathed by everyone, every day, in cubicles, offices, conference rooms, and on Zoom and Skype calls. You have your impact on it, too, and it can be a massive impact if you’re willing to set your professionalism baseline and put in the work.

It’s imperative that culture be sustainable and permeate throughout the entire workforce. Employee engagement and investment are key factors in creating a culture that does more than coming from the top down. To learn more about company culture, including how to promote an organizational culture that is positive and sustainable, check out King University’s guide What’s All the Buzz About? The Importance of Company Culture.

You can learn the latest in this and other business topics by earning an online MBA through King University. Throughout the program, you’ll study management, research, theoretical systems, quantitative analysis, ethical practices, and more, preparing you to become an effective and strategic business leader in a variety of settings. Designed with working students in mind, their flexible program can fit easily into your schedule, and no GMAT is required.

2019 HR Technology Conference Pitchfest Participants Announced!

You guys know I’m a huge believer in doing demos of HR and TA Technology companies to build your knowledge around the technology that runs our professional life. I often get the question, “Tim, what companies should I demo?” Well, I will be looking at all 30 of these companies!

Hundreds of companies applied for this year’s Pitchfest, with 30 selected to compete. In alphabetical order, here are the 2019 Pitchfest participants:

“Last year’s inaugural competition drew outstanding participants and offered a lot of creative, exciting ideas about the future of our industry,” said conference co-chair Steve Boese. “Pitchfest provides a unique exposure opportunity for early-stage companies that are embracing innovation in the HR technology space, giving them a dedicated audience including many of the industry’s top leaders, analysts, and venture capitalists. This year promises to be another inspiring competition packed with great ideas, and we’re really looking forward to it.”

Participants are divided into three groups, each with five minutes to pitch and answer questions about their solution. Each round will consider input from the official judging panel, representing a broad range of backgrounds in HR technology, along with audience voting. The total score earned by each participant will determine which six companies advance to the final round.

One winner will receive a $25,000 prize provided in partnership with the Randstad Innovation Fund and secure exhibit space for the 2020 expo. A $5,000 “Gig Economy” prize from the Randstad Innovation Fund will be awarded to a second participant.

The HR Tech Conference also includes an exposition floor featuring more than 450 exhibitors with products that attendees can experience and demo first-hand, along with a stacked conference program that provides for almost a full week of sessions. Visit www.HRTechConference.com for registration and additional information.  Also, you can use the following link and get $300 off – The Sackett Deal! 

Today we Celebrate Recruiters! Happy Global TA Day! #Sept4 #RecruitersRock

Global TA Day was started in 2018 by the Association of Talent Acquisition Professionals (ATAP Global) and so today we celebrate the 2nd annual Global TA Day!

The idea is that we (recruiters of all types – corporate, agency, RPO, vendors) all need at least one day a year where our hard work and effort is recognized. Today is our day to celebrate the greatest profession in the world!

I’m proud to call myself a Recruiter. 

Every day when I get out of bed I know there is a possibility that I’ll be changing someone’s life for the better. Today could be the day I help someone find their dream job. That I help someone make that next step in their career they need to reach their goals. That I help someone get a job that helps them buy their first house, or first new car, or help pay for their grandchild to go to college.

Sure, I left the recruiting desk a number of years ago, but once you recruit, you really never stop recruiting. There isn’t a day that goes by that I’m not somehow working to help others find that next step in their career. At the end of the day, the best professionals in the world of Recruiting do just that, we help people get connected with the jobs they want.

Today we celebrate all those recruiters who helped you find that job that you love or that job that got you a bit closer to the job you are trying to get. Today you need to go out and thank those recruiters in your life for all they do!

Happy Global TA Day!

Want to continue to celebrate and drive the talent acquisition industry forward? Come join me at ATAP! An ATAP membership is a great step to take to move our profession forward and continue to support all of us as professionals!

Michigan Recruiter’s Conference Registration is Now Open! November 6 & 7!

The only specifically designed Recruiter conference for corporate Talent Acquisition Pros and Leaders in Michigan! The Michigan Recruiters Conference is designed to be a bi-annual event that will bring in the brightest recruiting minds in the country to nurture and develop corporate recruiting as a whole in Michigan. The event organizer is Tim Sackett.

The 2019 Michigan Recruiters Conference will be held in two locations (Ann Arbor – onsite at Thomson Reuters, on Wednesday, November 6th and Grand Rapids – onsite at Kellogg’s on Thursday, November 7th.  Registration will begin at 8:30 am, the conference starts at 9:00 am sharp!

ONLY ATTEND ONE DAY! Why? Because the content and agenda will be exactly the same both days – just one day on the east side of Michigan and one day on the west side of Michigan!

For the 2019 Fall Michigan Recruiters Conference, we are bringing in some of the best talent acquisition thought leaders in the world:

  • Super Recruiter – Stacy Zapar – LinkedIn Talent Connects highest rated speaker, ever!
  • All the way from England – Bill Boorman – the man, the myth, the legend!
  • The Queen of Job Postings – Katrina Kibben – you’ll never write a job description the same way again!
  • Recruitment video expert – Elena Valentine – one of the most recruitment marketing minds on the planet!
  • The Founder of Fistful of Talent – Kris Dunn – author of the new book, 9 Faces of HR, and recruiting legend!

We also have sponsor presentations from the folks at Greenhouse, SmartRecruiters, HireVue and more! Not to sell us, but to teach us! We don’t feed the vendors!

Also, you are getting the greatest opportunity in Michigan to network with your talent acquisition peer group to connect and share!

This is for sure our best lineup yet! National conferences would beg to get this group of folks in one room, for one day! You don’t have to beg, we pulled every friend card we have to get them here for you!

Register at www.MichiganRecruits.com!

Seating is extremely limited, so please register ASAP if you plan on going – The Michigan Recruiter’s Conference has sold out for the past five years!