Category Archives: Association of Talent Acquisition Professionals

The Recruiter Name Generator! What’s Your Recruiter Name? @atapglobal

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I’ve noticed that certain recruiters have it easier than others. If you have a ‘unique’ name, you know what I’m talking about! You might spend the first two minutes on your conversation trying to get the candidate to say your name correctly! If you leave a message and they call back to your office it’s often hilarious at what name they ask for.

It’s a real problem for our industry, especially in America, where we tend to only want to respond to names we know we can pronounce. Think this isn’t a problem? Go out on LinkedIn and search for recruiter working for Indian RPO services. You’ll find a ton of these recruiters have changed their name to a more ‘American’ version because it helps get higher responses.

The thought process is, from the candidate’s perspective, is that if a recruiter’s name is “Paul Raja” vs. “Praveen Raja” that “Paul” probably speaks great English, so I’ll call him back, but “Praveen” might not speak as well. Is that dumb logic? Yes! Is that happening? YES! (By the way, this has happened for decades with Chinese engineering students as well, who will take very American first names because recruiters are more likely to call “Joe Lee” then “Huang Lee”)

So, what does it take to the have the perfect Recruiter name to get candidates to call you back?

First, you need a name that is recognizable and easy to say for the population you’re trying to recruit, and usually, one syllable is better. Thus, if you’re recruiting traditionally Hispanic employees, you would want a traditional Hispanic name, etc.

– In America: Mary, Mark, John, Jill, Jose, Maria, etc.

– In England: Holly, Simon, Henry, Olivia, etc.

Second, you shouldn’t have a name from a TV show or movie:

– Theon, Skyler, Tristen, Miley, etc.

Third, you want a last name that is common, but not too common, like it’s made up:

– Smith is out, but Brown is okay, as long as Brown isn’t paired with Charlie

– Bonernose is out, as would be Newbutt.

Finally, you don’t want to be the person with two first names or two last names. It’s too confusing for candidates:

– Kevin Johns or Mary George

– Turner Wilcox or Lee Nelson

That’s why I put together this easy to use Recruiter Name Generator! All you need to know is the month you were born in, and your favorite color, and BAM! You’ve got your very own, easy to use, will probably get a callback, new Recruiter Name:

So, using the easy to use charts above my new Recruiter name is: Mark Wilson!

Wouldn’t you want a call from “Mark Wilson”? Doesn’t “Mark Wilson” sound official, while also being competent and kind? Of course, he does!

What’s your new Recruiter name?

The Recruiter Nation Live Hangout Series – With Jobvite and Fistful of Talent!

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Our first hangout is at 1 pm ET on Tuesday, November 14th 

Google for Jobs/ROI of Recruitment Marketing Spend! What You Need to Know to Look Smart!!

 REGISTER FOR THE HANGOUT BY CLICKING THIS LINK!!!

If you’re a client or follower of Jobvite, you know the Recruiter Nation Live series.  It started with the Recruiter Nation Live Conference in San Francisco last June and continued with the Recruiter Nation Live Roadshow that brought real recruiter talk to 9 cities in North America over the last three months. 

The feedback was great – you loved it, so they are back with the latest in the series – the Recruiter Nation Live Hangout Series.  Once a month, they’ll be hosting a Google Hangout designed to keep the conversation among recruiters going – focused on things you can use, like the best-kept secrets of today’s smartest and most efficient recruiters, Jedi-mind tricks proven to make you more persuasive/ get great candidate response and strategies to hold your hiring managers accountable for their choices–so everyone wins.

I’ll be on the first hangout and it is at 1 pm ET on Tuesday, November 14th and will be hosted by Kris Dunn and me, focused on the following juicy topic:

 Google for Jobs/ROI of Recruitment Marketing Spend! What You Need to Know to Look Smart!!

 REGISTER FOR THE HANGOUT BY CLICKING THIS LINK!!!

Let’s have some fun and learn from each other at the same time.  See you at 1 pm ET on November 14th!!!

LinkedIn and Microsoft launch “Resume Assistant” and it’s a big deal!

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Big announcement today coming out Microsoft/LinkedIn. The two companies are figuring out more and more how to integrate LinkedIn into the Microsoft office ecosystem and their new Resume Assistant is the first major feature announcement.

What’s Resume Assistant?

Microsoft’s Resume Assistant is a Word product integration that brings the power of LinkedIn directly into Word when you’re crafting or updating your resume.

How does Resume Assistant work?

It’s pretty easy. You upload or open an existing resume, made an old resume you have, and Word will automatically recognize that document is a resume and open up the LinkedIn integration. The integration pops up as a right-side window in Word so that your resume is on one side of Word and the LinkedIn Resume Assitant is on the other.

From here, Resume Assistant will do a lot of things but mostly use artificial intelligence to help you craft a better resume that will more likely be selected for jobs by recruiters. Resume Assistant does this through analyzing LinkedIn data of those profiles, work experiences, titles, etc. that are getting hired and moving into new roles via profile changes.

Don’t know how to phrase your work experience? The Resume Assistant will pull in specific examples, similar to you, of people who got hired and show you phrases, skills, and words that will help you get hired. RA will also easily allow you to go directly to other profiles on LinkedIn from Word to see how others have structured their profile.

Why is this a big deal? 

So, Microsoft and LinkedIn shared a bunch of data that led to this product creation:

  • LinkedIn data shows ‘job hopping’ has doubled in the past twenty years
  • LinkedIn is seeing 40% growth in job applies through LI
  • On average 100 candidates are applying for each position on LinkedIn
  • 80% of resume updates in the U.S. happen in Microsoft Word

Okay, and, so?!

Connect the dots! One part of the Resume Assistant is to also show each Word user updating their resume the jobs that most match the resume being created. So, 80% of job seekers will have LinkedIn’s 11 million jobs showing up in Word, right next to their resume while they’re updating and thinking about looking for a new job!!!

I would not want to be a job board today and be reading this. In fact, for how much Google has been swinging its weight around recently, this is also a pretty big punch back from LinkedIn and Microsoft to let them know they are not giving job search away!

Game changer!

Think about how many people use Microsoft Word. 100% of those people will now have a direct link to LinkedIn and the LI jobs when they are doing anything with their resume – Resume Assistant opens automatically when a resume is detected. It’s really a genius move by LI and MS.

If this is the first integration that the two sides have figured out, I can’t wait to see future integrations as well, and from the sound of things, both sides are moving quickly to make these a realities.

One note of importance. Resume Assistant will launch today for Microsoft 365 Insiders, at the beginning of 2018 for all Microsoft 365 users, and soon after for all other Word platforms.

What Does Talent Taste Like? When Recruitment Marketing Keeps it Real…

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So, have a Coke and a Smile wasn’t good enough, the college recruiting folks in Coca-Cola’s Italian team had to get ‘creative’ and go off script. Here’s how that ended up (hat tip to Jim D’Amico for finding this pic!):

So, I’m not exactly sure from this ad who is tasting the talent. Maybe this is meant to get creepy hiring managers to the university, or maybe it just doesn’t translate to English. But whatever it means the Italian Coca-Cola team doubled down and also dropped in a landing page and hashtag for the event #TasteYourTalent or visit – www.tasteyourtalent.it.   

The site opens up with:

“Allenati per diventare un Champion di Coca-Cola HBC Italia”

Which, when translated means:

“Train to become a Champion of Coca-Cola HBC Italia”

I’m not sure if that is training to be a champion of sexual harassment, but whatever it is I’m interested in seeing how it all turns out!

I can picture this entire creative process playing out in the TA department at Coke Italy. “Hey, we need a great theme for our next university recruitment event! What do you guys have?”

“The Real Thing!” – did it. 

“Coke is it!” – did it.

“The Coke Side of Life!” – did it. 

“Taste the Feeling!” – did it. 

“Taste the Talent!” – Wait! What!? What did you just say!? That is f’ing brilliant. We’re recruiting talent. Coke tastes great! Taste the Talent! Go spend $3 million Euros and make that happen!  

Do you want to know what’s great about blogging? You just can’t make this stuff up! The bar for entry into Recruitment Marketing is apparently very low. Stay thirsty my friends.

Recruiters! Do you know what candidates really want in their next job? @ATAPGlobal

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One of the reasons ATAP (Association for Talent Acquisition Professionals) was founded is that we need a better way to accumulate and share data in the talent acquisition space. Right now we have all this disparate data all over the place and if you were to ask one TA pro this question they might send you to one place and one answer, and another would send you to a completely different direction for a different answer, etc. That’s if you can even find someone in your network with an answer!

One thing we want to be at ATAP is a destination for TA pros and leaders for answers to your questions. To be a place where the talent acquisition industry can come to share the latest and greatest data around the globe! We aren’t quite there, yet, but we are working in that direction and future is bright at ATAP!

One piece of data came across my desk recently that I wanted to share. Hacker News recently did a reader study of their audience to select 8 traits of their ideal engineering work environment and here’s how they ranked:

1- Work/Life Balance

2- High-Quality Code Base

1 & 2 were one and two by a ton! After work/life and code base the rest were all virtually the same.

It is amazing that three out of the top 4 all speak to the work arrangement. Balance, flexibility, remote. Basically, what IT pros are telling you they want is to be able to work on high-quality stuff, when and where they want. Just give me good work and get the hell out of my way!

Is this similar to your EVP?!

One thing that is far down the list, that almost every corporate TA leader I know will want to argue is “Personal Growth” and development. It doesn’t really matter as compared to a lot of stuff, but we continue to shove this down the throats of our employees because we believe that personal growth and development are super important!

The big question is, why? Why do we believe our employees care so much about personal growth and development when it’s really a minor issue in the overall scheme of things?

You know what happens when you get your hands tied on things like work/life balance, flexible work, remote work, etc.? You focus on things you can control, like personal growth and development…The ‘you’ in this example is ‘us’ – TA. Our reality is we haven’t been able to get our executives to see this is what IT talent really wants, and because we can’t move the needle on work arrangements, we act like personal growth is super important.

It might be for some, but it’s only important to all after the higher level needs and wants are met. Want to attract great IT talent? Offer work arrangements that attract them and you will be shocked at how great talent will find you!

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What the heck is ATAP?!? I get asked this question almost daily. ATAP stands for the Association of Talent Acquisition Professionals. Founded in 2016, ATAP’s mission is to develop a body of unified educational, ethical and measurement standards, advocate on issues that impact those in our profession, and build a global community of inspired and informed professionals. I’m a member! You should be one too – Join Here – use my code to get $5 off your first-year “ATAPDISCTS”! 

 

 

Do you LOVE someone you work with?

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Almost two decades ago Gallup research came up with the Q12 of employee engagement. Basically, twelve questions you could give your employees to measure their level of engagement. Soon after, a multi-billion dollar industry was born and everyone in leadership and HR started to worry about how we could get and keep our employees engaged.

I thought most of it was crap and still do. Engagement for me is like watching a puppy chase it’s tail. They will never catch it, and if they do, it’s pretty unsatisfying after a while! Employee engagement is the same thing. I’m not saying you want disengaged employees, but where does it end, or does it ever end?

Once you go down this path of ‘training’ your employees you will do stuff to keep them engaged, they will continue to need stuff just to stay at that same level of engagement. Offer a kid a cookie and he’ll do what you say. Give a kid a million cookies and he loses interest in cookies.

The one piece of the Q12 I like is the question:

“I have a best friend at work.”

It’s pretty simple and straightforward. If you have a best friend at work, you’re more likely to want to stay at that job. I mean, heck, you’re best friend is there! What’s better than going to work each day with your best friend!? Not much!

Now, take that concept one step further. Instead of a best friend, do you ‘love’ someone at work? Imagine how you would support a coworker that you love!? It would be off the charts!

That’s what I love about the photo above from the World Series with Justin Verlander and Jose Altuve. For those who don’t know, Justin Verlander is a pitcher who came to Houston from Detroit this year at the trade deadline. So, Justin was very new to the team, but much needed if they want to win the world series.

There’s a long history of superstars coming together on a team and it not working out because egos get involved.

Jose Altuve is the best and most popular player in Houston. He’s a superstar. Justin Verlander is one of the top pitchers in baseball, in history. He’s a superstar. Want to know how one ultra-high-performing player welcomes another ultra-high-performing player and makes sure ‘culture’ and ‘ego’ will not be an issue?

Just look at the photo!

In an interview, Jose Altuve was asked about Justin Verlander and he said, “I literally love Justin Verlander”. Verlander was told what Jose said and had these shirts made up. These are two dudes who get it!

T3 – The Reputation of Your Company As An Employer Actually Might Matter!

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Okay, I know Glassdoor has worked for a decade to make you believe that your employer reputation matters. Their own data says that 70% of candidates will check a companies reputation before making a career decision, and they have 40+ million candidates going to their site on a monthly basis.

The problem is, I don’t think most employers really thought that much about it, honestly.

Quick question: Have you gone out and claimed your company’s Glassdoor profile? 

I always like to ask that question when speaking to HR and TA leaders and it’s not too surprising to find most of the leaders in the room, over 50%, have not, or did, but have no real interaction with the site. If your employer reputation was that critical of a decision point for candidates, 99% of leaders would be on top of this and active in protecting their employer reputation online.

Glassdoor, like most great HR and TA technology platforms, does some things really well. The first thing they had to do was create a problem we didn’t know we had! Welcome to your employer reputation! OMG! I didn’t even know that was a thing until someone made it my thing! It’s actually great marketing!

Want to sell more airline flight insurance? Share a ton of stories about people dying in plane crashes! Sure you have a better chance of dying from a shark attack while simultaneously being hit by lightning, but hey, you never know when it’s going to your turn!

I think that is until recently. With the launch of Google for Jobs, your employer reputation might actually begin to matter for real this time! 73% of all job searches in the world, start on Google. The majority of the other searches probably go directly to Indeed or directly to your corporate career site, because we’ve trained people that “Indeed” is where they’ll find all jobs.

Google for Jobs is changing how job seekers are searching for jobs by basically keeping them on Google and not sending them to other sites. The other piece that Google for Jobs is doing is looking at the job search behavior, not from an employer perspective, which was done by every other company before it (because as it turns out employers pay money for this kind of stuff), but from the candidate perspective.

Google doesn’t really care how you want to make candidates jump through hoops and give them half-information about your jobs and company. Google is on the candidate side of the equation trying to disrupt. One way Google will disrupt the job search is by placing importance on your company’s reputation when it comes to job search results.

If your company’s reputation sucks, your jobs will show up lower in the Google for Jobs search results. This will be a killer to many organizations who haven’t managed their company’s reputation at sites like Glassdoor, Indeed, Google itself has tons of employer reviews (and will be getting a lot more!), plus at least a dozen other sites that track employee and past employee reviews as well.

So, what should you do?

  1. At a minimum claim your Glassdoor profile (the free version) and respond to every single review that’s given in a position way. You might have a poor reputation, but candidates will see that you’re working on making it better.
  2. Glassdoor is just one site, there are over a dozen you probably should be tracking. No one has time for that, but there is a technology already created to help do this on one platform called Ratedly. I actually wrote about this a while back on T3.  Created by Joel Cheesman who is a really smart thought leader in the HR and TA space, and the idea is so simple and effective, and inexpensive, you should really take a look.
  3. Get your executives to understand why this is important. Of course, you don’t want a bad reputation, but also you have this extra issue of having it affect your applicant traffic which just made this reputation thing begin to have real pain!

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – just send me a note – timsackett@comcast.net Also, I advise HR and TA tech companies. Interested? Let’s talk. 

Are Recruiting Layoffs a Sign of an Economic Downturn?

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Have you been watching the recruiting news lately?

My good friend Stacy Zapar (who runs The Talent Agency focused on recruiting recruiters!) and I send notes back and forth on stuff we hear in the industry. She’s in California, I’m in Michigan, we swap all the rumors and verified stuff we are hearing to get a better understanding of what’s going on. In the past few weeks – it’s been a bloodbath on the corporate recruiting front!

Snap, Blue Apron, CareerBuilder, Facebook, etc. and those are just the ones that have gone public!

So, the big question is “Are layoffs of recruiters a ‘canary in the coal mine’ indicator of an economic downturn?”

My first reaction is “Oh, hell yes!” Recruiter layoffs happen when you know you won’t be hiring! So, it has to be some kind of indicator about your business. The broader question would be are those layoffs an indicator of overall economic health across the board? I’m not quite as sure of.

There are a number of factors at play here:

  1. Too many organizations across too many geographic areas have announced recruiter layoffs for this too coincidental. So, something is happening. So…
  2. Could it be just another tech bubble bursting, or is it wider than that?
  3. Is this just a normal 4th quarter correction after TA Leaders see their budgets for next year?
  4. Has TA technology, A.I., and Intelligent Automation, finally started making some impact on how we staff our recruiting teams?
  5. Did TA Leaders over hire over the past few years because we came out of the great recession with almost no TA staff, went right-ditch-left-ditch in our correction, and now we are correcting back to the proper staffing levels are teams should be?

I think it’s all of these things.

I don’t see any economist calling for a major downturn. I do see economist calling for things to slow down, but all of that has been expected for a while. Since the Great Recession, almost ten years ago, we’ve been on a cycle of really good growth, almost historic in nature. What we know is that can’t continue. So, there is some slow down happening, and it will hit certain segments harder than others, like every downturn.

I do think TA Tech automation, A.I., etc. has to have an impact on TA Team size moving forward. As TA Leaders, much of the ROI built into your TA Tech purchase is headcount. It’s the only way it works out. Either you’ll lose some of your team, or you’ll be in a position not to add team members, that’s how ROI works!

So, what do you think Recruiters? Are you feeling anything? Hit me in the comments!

Is Talent Acquisition an Actual Profession? @ATAPGlobal

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There’s something going on in recruiting. Can you feel it?

About a year and a half ago I got asked to join a forming board of directions for an organization called the Association of Talent Acquisition Professionals (ATAP). The easiest way to describe ATAP is it’s the SHRM for Recruiters. The other board members hate when I say that!

ATAP doesn’t want to be SHRM. We want to be something a bit different, and we clearly were not formed for HR professionals. Why I make the comparison is because I’ve been in both worlds, HR and Talent Acquisition. Also, I’m a twenty-year proud SHRM member with my SHRM-SCP.

SHRM sees talent acquisition as part of HR. I think those of us in Talent Acquisition see our profession as a completely different function within the organization. One that no longer has a need to be ‘bundled in’ with HR. It’s time we stand on our own.

SHRM and my SHRM certification gave me credibility and other’s outside of HR looked at me as a ‘professional”. I always had those letters behind my name. I knew how hard it was to study for that exam and pass it. No matter where I went in my career, I had those credentials, and I was viewed as an HR professional.

In my recruiting world, we have never had that.

Don’t get me wrong, there have always been silly programs one could take in recruiting and get letters behind your name. But, if we are honest with each other, no one ever really took those letters very seriously. Those programs weren’t really built on a body of knowledge and standards that were validated by a big giant group of recruiting nerds! Most of those programs were just money grabs.

I love talent acquisition. It’s my profession. I want every function in our businesses to view talent acquisition as the profession we know it is. That’s why I stepped up and accepted the ATAP board seat and do volunteer work every week to help grow ATAP and our profession.

My goal is to see ATAP be that one organization in the world that leaders can turn to and know if someone is affiliated with ATAP they are in the ‘profession’ of talent acquisition. I want talent acquisition leaders to look at a recruiter’s resume and see “ATAP” and see that recruiter passed an ATAP exam, and know they are hiring a recruiter who ‘gets it’! Who has proven they know how to recruit.

Talent Acquisition is not a profession right now. Any idiot can call themselves a recruiter. It’s one of the main reasons we have such a bad reputation amongst all professions. ATAP is going to change that for talent acquisition pros worldwide. Are you ready to join with me to make this happen!?

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What the heck is ATAP?!? I get asked this question almost daily. ATAP stands for the Association of Talent Acquisition Professionals. Founded in 2016, ATAP’s mission is to develop a body of unified educational, ethical and measurement standards, advocate on issues that impact those in our profession, and build a global community of inspired and informed professionals. I’m a member! You should be one too – Join Here – use my code to get $5 off your first-year “ATAPDISCTS”! 

T3 – @Breezy_HR, err ATS!

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This week on T3 we get back to the business to talking technology with the recruiting software platform Breezy HR. First off, Breezy HR has nothing to do with HR, and everything to do with Recruiting.

About 2 1/2 years ago, a lifetime in the technology world, I highlighted Breezy right here on T3! I liked them then, and I like them even more now. Back then I called them recruiting technology ‘light’, kind of like BambooHR for HRIS. And, that was probably fairly accurate. At that time they were an entry-level ATS for SMB.

In the last 2 1/2 years (or 30 months if it’s your baby) Breezy has built a full-blown, full functioning end-to-end recruitment platform for the SMB to Mid-size ATS market, that still has a great price point for those just wanting to start out.

Things I like about Breezy HR:

– Breezy just launched a built-in A.I.-assisted messenger, called “Hello” for recruiters. The bot will engage candidates right away on your site, and let recruiters take over at any point to have real-life conversations with candidates. Great functionality for an ATS at any level.

– Intuitive U.I. that uses a very familiar drag and drop functionality to allow recruiters to easy move candidates through the pipeline.

– The candidate ‘profile’ is one of the better-designed profiles among ATS vendors incorporating social profiles, resume, notes, etc. With the ability to one-click action almost anything you would ever do with a candidate from the profile.

– Built-in video assessments and on-demand interview guides let hiring managers easily become a part of the process in a way that makes sense to them.

– Automated reference checking. What!? Again, another function you just don’t see built into most ATSs.

The Recruiting Platform/ATS market has really picked up its game over the past couple of years. You can find so many good options, but if you’re an SMB or Mid-sized organizations the choices are still fairly slim. Breezy is definitely a platform you need to check out, I was surprised at everything it had embedded into it, and it’s super easy to use!

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – just send me a note – timsackett@comcast.net