Category Archives: Association of Talent Acquisition Professionals

T3 – CareerBuilder – Talent Discovery (@CBforEmployers)

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This week on T3 I review the new talent platform launched by CareerBuilder called Talent Discovery. The launch of Talent Discovery by CareerBuilder is basically taking all of CB’s products and aligning them in one all-in-one platform, but also adding in the integration with your own ATS.

There are other products on the market that are calling a part of this ‘talent re-discovery’, what CB has done is taken this technology and built it into their suite of products they already had. Talent Discovery will not only show you talent in CB’s resume database and their open web sourcing tool, but it will also pull in your entire ATS database and use that data as well to show you your true landscape of talent.

This new platform will also let you sync your CareerBuilder candidates directly into your ATS as well, giving you a much more robust and easier way to pull in those candidates as well.

Leveraging the latest in machine learning, Talent Discovery automatically matches relevant candidates in an employer’s private or public databases to their posted jobs. This includes CareerBuilder’s 45 million resumes and 150 million candidate profiles. The technology understands the searches recruiters are running and candidates they are viewing and looks at various signals from job seekers based on their activity to zero in on candidates who are the most likely to respond.

What I like about CB’s Talent Discovery:

– Integrating with your ATS and uncovering candidates more easily who have already applied and said they want to work for you is a giant advantage. If you’re already using CB, this is a no-brainer to utilize.

– Recruiters can easily create and send fully branded, customizable and responsive emails to an entire audience of potential candidates with various calls to action – and with all communications conveniently handled through the system. After emails are sent, recruiters can see, in real-time, which candidates interacted with the email and then view each candidate’s resume and contact information within one click so they can follow up.

-The platform provides an in-depth breakdown of the active supply and demand for a given position and average compensation ranges, indicating how difficult or easy it will be to fill the role and the best places to find the talent.

-Leveraging the latest in machine learning, Talent Discovery automatically matches relevant candidates in an employer’s private or public databases to their posted jobs.

This is a pretty robust addition to CB’s lineup of products, that actually simplifies everything under one roof. This makes a ton of sense for both CB and it’s users. Bringing both your own ATS database and your public resume databases into one platform to be able to be nurtured in one workflow is just the way it should be.

(FYI – I’m a CB shop in my own company, and I haven’t used Talent Discovery as of yet, but when I do I will update everyone on what I see, to how it actually works!)

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – just send me a note – timsackett@comcast.net

Do Recruiters Still Need to Make Phone Calls?

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I spoke at CareerBuilder’s Empower last week and in my presentation, I harped on the talent acquisition pros and leaders in the room on why 100% of us are not using texting as a primary first form of contact with candidates. The data is in. Texting works! It works better than email by a mile, but still, less than 50% in the room are texting candidates.

After I was done a great TA pro came up to me and said, “Tim, shouldn’t recruiters being calling candidates!” I feel in love! Why, yes, fine, sir they should always be calling candidates! But, let’s not forsake other tools that are working at a high level. We know people, in general, respond to texts at a much higher rate than email and phone calls.

You see a text and within seconds you read it, and you respond to it at more than double the rate of email or voicemail. In talent acquisition, we are in LOVE with email, even when it doesn’t work.

In 2011, I wrote this post below – funny enough, it’s still relevant today (except now I think we need to add in more texting with those phone calls!)

Do we (recruiters) still need to make telephone calls?

I mean really it’s 2011 – we have text messaging, emails, Facebook, Twitter, etc. – hasn’t the telephone just become obsolete?  Does anyone actually use their cell phones to make actual phone calls anymore?

The New York Times had a very interesting article last week: Don’t Call Me, I Won’t Call You, in which they delve into this concept of whether the act of making a phone call has jumped the shark or not.  From the article:

“I remember when I was growing up, the rule was, ‘Don’t call anyone after 10 p.m.,’ ” Mr. Adler said. “Now the rule is, ‘Don’t call anyone. Ever.’ ”

Phone calls are rude. Intrusive. Awkward. “Thank you for noticing something that millions of people have failed to notice since the invention of the telephone until just now,” Judith Martin, a k a Miss Manners, said by way of opening our phone conversation. “I’ve been hammering away at this for decades. The telephone has a very rude propensity to interrupt people…

Even at work, where people once managed to look busy by wearing a headset or constantly parrying calls back and forth via a harried assistant, the offices are silent. The reasons are multifold. Nobody has assistants anymore to handle telecommunications. And in today’s nearly door-free workplaces, unless everyone is on the phone, calls are disruptive and, in a tight warren of cubicles, distressingly public. Does anyone want to hear me detail to the dentist the havoc six-year molars have wreaked on my daughter?

“When I walk around the office, nobody is on the phone,” said Jonathan Burnham, senior vice president and publisher at HarperCollins. The nature of the rare business call has also changed. “Phone calls used to be everything: serious, light, heavy, funny,” Mr. Burnham said. “But now they tend to be things that are very focused. And almost everyone e-mails first and asks, ‘Is it O.K. if I call?’ ”

Sound Familiar?

Now I could easily turn this into a generational issue because for one it’s easy to do, but this isn’t a GenX vs. GenY issue.  This is a basic communication issue.  An understanding of what we do in our industry issue.  Whether your third party or corporate recruitment, we do the same thing, we search and find talent.  There are two basic ways to screen potential talent for fit for your organization: 1. Meet them in Person (no one would argue that this is the best way, but boy it’s expensive if you are using it as your first-line screen); 2. Meet them over the phone (done in some form or another by 99.9% of recruiters).

There really isn’t any way around this issue, we recruit, we make telephone calls.  If you don’t like to make telephone calls, if you believe what the New York Times article believes, you shouldn’t recruit.  It’s not an indictment on you, this just isn’t your gig.

Recruiters like to talk to people, to question people, to find out more about people, not a career best done by email and text messaging. We need to talk live to others. That’s how we go to work. Doesn’t matter if you’re 21 or 6. It’s how to deliver great talent to our hiring managers.

So, here’s a tip, if you’re in recruitment and you don’t like making phone calls get, out of recruitment, you will not be successful.  If your first choice of contacting someone isn’t picking up the phone and calling them, instead of sending them an email, when you have their phone number, get out of recruitment. If you’re thinking you want to recruit, and you don’t like making phone calls take another path.

Recruiters make phone calls, that’s what we do.

Where do you find the best recruiters?

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Logical Argument (that I had with someone recently):

Best Recruiters = Best Companies to Work For

Rationale: The best recruiters bring in the best talent, the best talent makes the best companies.

Illogical Argument (but frequently factual):

Worst Companies to Work For = Best Recruiters

Rationale: If your company is the worst company to work for, meaning you have a bad environment, and a bunch of other negative stuff, it’s going to be very hard to recruit top talent to your organization.

———————————————————————————————-

I was having this conversation with an HR executive that I highly respect but he can be a major idiot (i.e., he use to be my boss which in itself doesn’t make him an idiot, that he does on his own).   Here’s my point.  Working at a bad company makes it extremely hard to recruit.  This type of environment breeds recruiters who either fail (and usually very quickly) or through tremendous odds succeed in finding talent to little by little make their organizations better.

His point is easy: Great company, everybody wants to work for you, recruiter cherry picks the best talent and then calls them to tell them they’ve won the Job Lottery (my explanation, not his!).

I’m not sure this is the chicken and egg scenario. Does the company make the recruiter great, or does the recruiter make the company great?  I really believe great recruiting can turn around a company that isn’t so great. But, average or even sub-average recruiters many times won’t pull down a great company.  At the same token, I do believe the Best Companies to Work For have more average recruiters than great recruiters (oh boy, I said it), why?

Because working in recruiting for a Best Company, makes you lazy. You know longer are the hunter, you become the farmer.

Before you blow a gasket I’ve worked in both environments, crappy going out of the business company where nobody wanted the job you were offering, to industry leading the best company to work for everyone wanted your job, even the crappy jobs.  It was easier working for the latter.

Did the best company still have challenges, you bet, but it was still easier.  We had high-class problems at the best companies (oh no! how do we properly select from all these great candidates) compared to the bad company (oh no! how do we keep the doors open next week if we can’t hire enough people).

So, what’s my point?  

If you are looking to hire a great, top performing recruiter don’t believe the hype that they need to come from a “Top” company.  Where they need to come from is a company that has faced major recruiting challenges, and they’ve found ways to be successful in-spite of those challenges. If you find a recruiter who has always live in fairy’s world their entire career you throwing them into your nightmare might cause their halo to fall off.

T3 – @ZipRecruiter – They’re not what you expect!

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This week on T3 I review the upstart job board with 6+ million customers, ZipRecruiter! Okay, I have to admit, I wasn’t super excited to review ZipRecruiter. I had heard their commercials at least a million times and I thought I knew exactly what they were. Job board for the lower end paying jobs. I was wrong, and what I found, made me a fan!

ZipRecruiter is a job board with a lot of jobs and great marketing engine behind it. You can turn on the radio, TV, or Podcast without listening to one of their commercials. Their sweet spot is SMBs, the majority of their clients are in that space 2-100 employees, but they also are starting to go upstream as well into larger enterprise clients. Zip didn’t set out to cater to lower paying jobs, under $20/hr, but it is something they’re very good at. Zip is built for volume.

Zip is growing like crazy. Over 3 million jobs on their site, with over 60 million job seekers using their site, and over 40 million email subscribers for job alerts. They built a machine that drives applicant flow in a big way, and in a hurry. 48% of the jobs posted on Zip get a qualified candidate submitted in the first hour! 80% within 24 hours!

ZipRecruiter is also working extremely hard to increase the experience for the job seeker in a way that helps both the seeker and the employer with some of their new functionality that lets a job seeker know if when new jobs come on when employers are looking at their profile, etc. Job seekers are taking notice and coming to Zip by the millions.

Things I really like about ZipRecruiter:

– ZipRecruiter is super cheap to use, so you have to be crazy not to test them out and see if they’re right for you.

– Zip makes it super easy through machine learning to let them know if candidates are meeting the quality you expect or not, with a simple ‘thumbs’ up, thumbs down widget where the algorithm will continue to help flush out more candidates that closely fit your liking.

– In the SMB space, if you don’t have an ATS, you can use ZipRecruiter as your ATS pretty easily, and many do this. Zip now has a ton of jobs that are listed nowhere else on the planet because of all of these small employers only listing their openings on Zip.

– “Online Now” is a function within Zip that allows candidates and employers to know who’s currently active online in the system and employers can reach out and “Chat Now” live with candidates. Employers can even do an ‘Instant Interview’ via video with candidates at the moment if they desire using Zip. Also, candidates will see “application viewed” when an employer looks at their application, so candidates know they didn’t fall into a black hole. This helps make Zips users more active than many other sites.

– ZipRecruiter was one of the few original Google for Jobs integration partners so the jobs you post on Zip will show up high in Googles search results.

– Zip offers an exceptional mobile experience for candidates with one-click apply, text message alerts when new jobs are posted in their area, and skill sets.

I was expecting ‘same old job board’ type of stuff when I sat down to demo ZipRecruiter. What I got in return really surprised me! Zip does not want to be a job board of a decade ago, and they are constantly working to add functions for both candidates and employers to make the experience uniquely their own, and one that is extremely valuable to both parties.

It’s free to test ZipRecruiter, and if it works for you it’s very low cost to use it going forward. It’s really a no-brainer to add this to your list of technology in talent acquisition you need to test. The number of employers using and coming back to use it again says all you need to know about the value ZipRecruiter is delivering.

 

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – just send me a note – timsackett@comcast.net

Are You Hiring Weaker IT Talent If You Get Above 12% Female on Your Staff

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So, Stack Overflow came out this week with their annual Developer survey. This survey is the real deal when it comes to IT staffing and data. Over 64,000 IT pros responded to the survey! That’s a giant data set up on hiring trends! You can download the survey results here: Free Guide: Recruiting Developers in 2017. (FYI – they’re not paying me to promote this, it was just fascinating data!)

So, there’s this concept in hiring when you look at pools of talent in a single skill set when it comes to gender. Let’s say you were running a retail chain. Your total employee mix is 70% female, 30% male. When you go to hire leaders you would assume that your leader gender mix would be 70% female and 30% male. But, we know this doesn’t happen.

In fact, in most cases, we see the opposite, 70% male and 30% female leaders selected. What happens when you do this is that you degrade the quality of leaders you are hiring because you are over hiring out of one pool. So, the quality of talent you are pulling from continues to get weaker and weaker. If only 30% of your employees are male, but you’re hiring 70% of your leaders from that small pool, you are statistically more likely to make bad hires.

In IT 88% of employees are male, 12% female (from the study). Thus, the theory would say, if you hire more than 12% female IT workers, you are ‘over’ hiring within one pool and probably getting lower level candidates from that pool.

I know that sounds crappy, right! Everyone hates when data doesn’t tell the story we hoped for! I get it, we all want more females in IT. I want more females in IT. But if you force it, you actually are giving your organization weaker talent, based on the pools available.

Some other super cool things that Stack Overflow was able to pull out of the data: 

– How do IT Pros find their job (called Job Discovery)?

  • 27% Referred by friends, peers, internal employees
  • 18% External Headhunters
  • 14% Contracted
  • 13% Job Board
  • 8.5% College Career Fair
  • 7.7% Visited Career Site directly

What’s missing? Yep! Almost no IT talent is hired by your internal recruiters! This should be super scary for TA Leaders! Go ahead and argue the data – it’s 64,000 IT pros! This is not a lie. Why is this the case? Well, the study also shows that only 13% of IT pros are actively searching for a job at any one time. Most internal recruiters only work with actively searching job candidates, so their pool of talent is very small, to begin with, thus way less hires.

– Job evaluation factors? Those things IT pros find most important when deciding upon which company to go work for. This one will also sting most Corp TA Leaders:

  • #1 – Is this position better for my career and skill set (okay, this is good)
  • #2 – Money fools!
  • The last thing on the list? Diversity. Ouch. IT pros could care less about your diversity initiatives and working in a diverse workforce. We want so badly for this to matter to candidates, but this study says it doesn’t. IT pros care more aobut the reputation of the person they work for, than diversity.

Go download the study for yourself. If you truly understand all of this data it will make it much easier for your organization to hire IT talent. We tend to spend so much time focusing on the wrong things and then struggle to understand why we can’t hire enough or fast enough.

 

 

 

Recruitment Marketing Isn’t About Automation

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Look, I love everything Recruitment Marketing (RM). It takes two things I’m very passionate about Recruiting and Marketing and puts them both together. I love the creativity and science behind how do you get someone interested in some thing, more specifically how do we get a person interested in coming to work for us.

Recruitment Marketing technology is pretty freaking awesome! I love it as well. But, great RM isn’t about automation. Great RM is about what originally attracts us to anything.

Great RM boils down to only two things:

1. Do you want me?

2. You don’t want me.

I like to think about RM in dating terms. I’ve been married for twenty-five years so my dating references are a bit dated, but I now have sons who are dating so I get a new perspective.

When you like someone a couple of things could happen. One, they like you in return. This could be great for some, but a turn off for some as well. There are two specific things that happen when we date. We want to be wanted and we want to be pursued. So, the second is they don’t like you, and you don’t know why.

Let me give you an example from my own career. I always have wanted to work at Nike. I love their products. I love their brand. I would have been the best employee Nike ever hired! They didn’t want me. That made me want that job even more. Working at Nike is a tough gig to get, which is part of the reason I wanted it.

I did get offers from other organizations that were also great brands. Target was one who offered and pursued hard. Even tried to get me after I turned them down and went to work for Applebee’s. Sent a gift basket to my house before Christmas, 6 weeks after I already started working for Applebees. It felt really, really good to be pursued and wanted by another!

Most of us do the pursuing. If you’re extremely lucky in talent acquisition you have a brand that allows you to be pursued. There aren’t many of these organizations that are wildly pursued by almost everyone. Google, Facebook, Nike, etc. But, we all have a small group of folks who love our brand and organization for whatever reason.

We tend to discount these folks, especially if we have questionable employment brand, to begin with! Why would Charlie want to work here so bad!? Something must be wrong with him! That’s where most TA organizations fail.

If you have Nike’s brand you never question ‘why’ someone wants to work for Nike. It’s Nike! Everyone wants to work for us. If you’re ABC Manufacturing in Wildwood, NJ you question why anyone wants to work for you. It’s crazy, right!? It’s the exact same scenario, one positive, one negative.

All of this has nothing to do with the RM platform you choose. This is about the culture you allow on your TA team. You might not be Nike, but it doesn’t mean you’re not a great opportunity for someone. Leave that up to the person to decide, don’t decide for them!

 

2017 Michigan Recruiter’s Conference is October 25th in Detroit!

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That’s right gang! We’re back and better than ever!

The 2017 Michigan Recruiter’s Conference will take place on Wednesday, October 25th from 9 am to 4 pm in downtown Detroit onsite at our wonderful corporate host Quicken Loans!

Registration is now open – the cost of this event is $69 per person. This is a corporate talent acquisition event, no agency or third party recruiting pros will be allowed to register. It’s not that we don’t love you all, it’s that this is a development event, not a come pimp us with your services event.

Space will be limited, so please register early if you want a seat. You can transfer registration to another person on your team if plans change.

Who’s on the Agenda I hear you asking yourself! Oh, boy did I hit a few home runs this year!!!

SPEAKERS:

Carmen Hudson, Principle Consultant at Recruiting Toolbox, and Co-Founder of Talent42

Shaunda Zilich, Employment Brand Leader at GE

Will Maurer, Global Talent Acquisition, Sourcing Manager, General Motors

Holly Fawcett, Curriculum Development Manager at Social Talent

Margie Elsesser, VP of Talent Brand & Strategy at Quicken Loans 

Mike Bailen, VP of People at Lever and former Head of Talent for Zappos

Killed it, right?!?!

ERE, SHRM, and TEDx wished they had this line up coming to their events!

Thank you to our sponsors for making this happen – Lever and Quicken Loans.  We could not offer this at such a low price without their financial assistance and support! So, support them!

Can’t wait to see you all in Downtown Detroit! Bringing it to the D!

 

 

 

 

I Hate Lists! But Less When I’m On Them…Sackett’s Top HR & TA Influencers of All Time!

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It seems like there are fewer lists out recently as content. Five years ago lists as content were huge! It was the go-to content for every crappy content marketing professional in HR and TA technology. Why? Because they get traffic! People like to see their names on lists, or not see their names on lists and wonder why “he” is on the list and I’m not on the list.

Recently, Engagedly came out with the ‘Top’ 100 HR Influencers of 2017. The list is alphabetical but it also has numbers, so it looks like Uncle Lou Adler is #1 on the most influential list of HR pros for 2017. I’m number 77. Stacey Zapar is #99. Kris Dunn is #26. If you know the alphabet you can almost play a game guessing what number you might be! (Editor question – if it’s not ranked, why put numbers on it?)

So, anyway, I hate these lists, but I hate them less when I’m on them because, well, I’m human. It feels nice that someone thinks you might know something about something and put your name on a list of other people you probably think are smart. The problem with most lists, like this, are that the person putting them together probably hasn’t met or spoken to 97% of the people they’re putting on the list.

The Engagedly list added a ton of ‘influential’ HR people I’ve truly had never heard of! Most are heads of HR for giant Fortune 100 type companies. I’ll say that’s smart. If you want to sell your product to an enterprise buyer, butter up the heads of HR at big companies and tell them how smart and influential they are. That’s just good business!

The problem is ‘these’ people, for the most part, really aren’t influential. Big giant HR is usually vanilla. They use big giant vanilla technology and they do things that are safe. That’s not really influence, is it?

Outgoing SHRM CEO Hank Jackson is on the list. Hank definitely has some influence in HR, but he’s also retiring in December, wouldn’t Johnny Taylor, the incoming CEO, be a better selection? Penelope Trunk is on the list. Has Penelope done anything in HR in the past decade? She recently said she was sick of her own advice! That seems influential.

William Tincup, my friend, and a super smart guy is on the list. He’s also on the board of Engagedly. Shocking he made the list…

Like I said, I hate lists, because what I did above is what everyone does when they see these lists. No one is like, “Oh. My. God. Thank you for this list! I had no idea who I should listen to in this space!”

Okay, I’ll stop being a dick. The criteria I would use for a list would be something like: People I have had dinner with and I would pay; People that have taught me something in HR and/or TA and/or Life; People I’ve hugged because I like them, not because I felt like I had to; People I think are smarter than me; People that get it.

Here’s my list of Sackett’s Most Influential HR/TA People of All Time (also the best dinner party ever or the most dysfunctional family get together of all time, and every single person on this list I’ve met in person and probably hugged!):

– Celinda Appleby – Employment Brand expert at Nike, an Awesome smart lady with some sass! 

– Jason Averbook – HR and TA Tech genius, one of the best presenters in the world, first person I forgot to add to this list!

– Chris Bailey – CaymanHRGuy is his claim to fame, but he might be the best person in HR period. Smart, fun, giant heart.

– John Baldino – My HR guy on the East Coast, Smart, Caring, Just good people!

– Kassandra Barnes – HR technology marketing leader, sassy, smart, always open to trying new things.

– Michelle Berg – HR Executive and consultant out of Canada, super involved in HR community, hustler to the n’th degree.

– Josh Bersin – Everyone knows Josh, some dislike him, some love him. I like how he thinks.

– Steve Boese – Mr. HR Tech, #8ManRotation, One of the nicest guys you’ll meet in HR and he really knows his stuff!

– Bill Boorman – The most connected HR/TA guy in the world and always willing to go for a drink. Super kind, super smart.

– Sarah Brennan – One of the most underrated HR/TA Tech minds on the planet, expert home flipper, awesome person.

– Terryl Bronson – Trench TA Leader, my friend from my days at the Bee’s, always willing to help others, world class stick man.

– Steve Browne – Mr. SHRM, nicest guy in HR. The most positive, uplifting HR leader you’ll ever meet.

–  Dawn Burke – HR Leader who flat out gets it, funny, high energy, one of my closest friends in HR, she’s just good people.

– Heather Bussing – The one employment attorney on the list, which means she is my go to for all this stuff, and a damn good writer!

– Johnny Campbell – Ninja. Always looking to move forward. Pushing the envelope of recruiting worldwide. Charismatic.

– Teresa Carper – My VP of HR in my own shop at HRU. Super stud, won’t be outworked, ferociously loyal, brilliant.

– Glen Cathey – Boolean Black Belt Dude. The smartest guy in sourcing you’ll meet who doesn’t believe he’s the smartest.

– Lis Cervenka – Employer branding expert, TA tech executive, great marketing mind, respect the hustle.

– Matt Charney – Brilliant writer, sharp wit, wickedly funny, gets the game better than almost anyone in the industry.

– Joel Cheesman – One of the few ‘experts’ I listen to, truly knows his stuff and isn’t afraid to let you know it.

– Jackye Clayton – Awesome HR/TA Tech knowledge, a better person, funny, my sister from another mister.

– Graeme Close – Professor, best and most interesting wellness speaker on the planet, Nutrition consultant to Olympians & professional athletes.

– Connie Costigan – C.C.! One of the top HR tech marketing and communication executives on the planet, and just a great person.

– Gerry Crispin – The Godfather of Candidate Experience and TA, who I hope to become when I grow up. Life long learner.

– Amy Cropper – Quietly one of the smartest TA minds in the room who doesn’t feel the need to throw it in your face.

– Jim D’Amico – My partner in the Michigan Recruiter’s Conference, passionate TA leader, awesome person, brilliantly funny.

– Paul DeBettignies – Kindest, hardest working TA pro on the planet, always willing to get involved and help, gets recruiting at another level.

– Mervyn Dinnen – Super smart HR writer/blogger out of the UK, always asks the right questions to make you think.

– Kelly Dingee – Sourcing expert to the stars. Kelly can break down sourcing for the masses like no other person in the industry.

– Jim Durbin – Get recruiting and finding talent at a completely different level than 99.9% of the world and can show you how.

– Holland Dombeck-McCue – The Kid! Recruitment marketing genius, under the radar, oh, the places she will go!

– Kris Dunn – The OG, my ride or die, simply the single best HR/TA blogger on the planet and my best friend. #8ManRotation

– Ben Eubanks – The analyst from Alabama, and the nicest HR analyst you’ll ever meet! Smart, hardworking, always willing to share.

– Mary Faulkner – HR leader who is always on and willing to get involved, takes no prisoners and one of the few willing to tell it like it is.

– Craig Fisher – Employment brand expert, good people, respects the hustle. Gives back to our community constantly.

– Melany Gallant – HR Tech content marketing guru who is unafraid to try new stuff, which makes her stuff industry leading.

– Joe Gerstandt – Freak flag flier, one of the top D&I speakers/minds on the planet, someone most of us would aspire to be.

– Jamie Gilpin – HR and TA tech marketing executive, started most of the stuff others are doing right now, awesome lady.

– China Gorman – Great leader, period, gets the HR industry better than most, she’s the boss you wish you had.

– Ben Gotkin – Co-founder of ATAP, super passionate TA pro willing to work behind the passion.

– Shane Gray – Tireless advocate for TA worldwide, always willing to help and has outstanding ideas. Hustle times infinity.

– Kevin Grossman – Mr. Candidate Experience, gets HR marketing at a different level than all of us. Super nice dude.

– Chris Harvilla – Super brilliant TA Tech mind and leader, could run any TA shop in the world better than you’re doing it right now.

– Lance Haun – Kind, wicked funny, always helpful, truly understands the industry and how to help make it better. #8ManRotation

– Michael Heller – HR Tech CEO, grinder, an executive who truly works to understand the practitioner’s pain, and that’s rare! He’s good people.

– Maren Hogan – Marketing expert, hustles her ass off, a brilliant writer, so helpful. Never leave your credit card with her. 😉

– Paul Hebert – No one gets recognition, incentives, and employee engagement better than this man. Plus, he’s an awesome hang.

– Chris Hoyt – The recruiting guy, loved by all including my wife who is super hard to win over! I love talking shop with Chris.

– Carmen Hudson – One of the smartest TA consultants you’ll ever meet, has always shared her time with me, Talent42 Co-founder.

– John Hudson – He ran HR for Oprah, fools! Drop mic. Truly an awesome guy, always willing to help, great HR mind.

– Teela Jackson – Recruiting leader out of the ATL, true pro, super funny, gets recruiting at another level.

– Linda Jonas – An Aussie, living in Berlin, who just works tirelessly within the industry. Respect her hustle and willingness to always ask questions to make both sides smarter.

– Matt Jones – Recruiting leader who is an expert in the game, gives back constantly, great positive energy, closer.

– Charlie Judy – HR leader/expert who gives back to the industry constantly, gets workplace culture at a completely different level.

– Micole Kaye – Influencer marketing expert, a millennial who acts like a Gen-X, super high ceiling because she’s unafraid.

– Katrina Kibben – Employer branding, marketing pro, writer, involved. Someone who is always willing to help and give back to the community.

– Kyle Lagunas – My favorite TA/HR analyst, wicked funny, fabulous, will poke fun at his own industry, smart.

– George LaRocque – Always knows where the money is, constantly letting the industry know stuff before anyone else, I listen to him.

– Sharlyn Lauby – The vast HR community loves the HR bartender and so do I, straight talk in a way that doesn’t talk down, she writes for those HR pros in the trenches.

– Madeline Laurano – In a world of puff out your chest analyst, Madeline is a pros-pro who quietly knows more than 90% of the room. Flat out produces great research.

– Jason Lauritsen – Super HR leader, better guy, truly wants to see you be a better you. One of my favorite people in the industry.

– Jessica Lee – The most talented young TA leader on the planet, period. Brilliant mind. Tireless worker. Great spirit.

– Tony Lee – Working constantly to evolve SHRM from the inside, awesome guy, always working to make his business better.

– Steve Levy – Polarizing TA genius who will tell you exactly like it is, even if you don’t want to hear it. Truly knows his stuff.

– Roy Maurer – Expert writer in our space, not a hack blogger like me, kind, giving, always willing to help hacks like me get better.

– Jennifer McClure – The one HR speaker everyone wants to hear and see, self-made, constantly improving, such a good person. Knows what she talks about.

– Trish McFarlane – No one in HR in the past decade has come farther in their career. HR leader, analyst, HR Tech executive.

– Debbie McGrath – Founder of HR.com, she’s forgotten more about this industry than I’ll ever know. Constantly innovating.

– Rob McIntosh – Executive TA advisor that is a top 1%er in terms of knowing more about TA than all of us. One of the few I read and listen to in this industry.

–  Victorio Milian – A better human than you and I will ever be, HR consultant and leader, one of the nicest guys you’ll ever meet, with a keen eye.

– Crystal Miller Lay – Employment branding and recruitment marketing expert and leader, constant hustle, unapologetic in a good way.

– Jessica Miller-Merrell – The queen of HR/TA blogging, HR/TA tech expert, constantly pushing forward, challenges the norm.

– Danielle Monaghan – The only head of TA for a giant corporation I’ve ever met you will tell you exactly how it is, publicly. So awesome!

– Neil Morrison – HR Executive out of the UK. Might be smartest HR dude on the planet. Great writer and thinker. I’m love listening to him.

– Kevin Mullins – HR Tech marketing executive, flat out ‘gets it’, a driving force behind WorkHuman, had great vision.

– Shannon Pritchett – Worldwide sourcing leader, Ms. SourceCon, super smart and willing to give back to the community.

– Laurie Ruettimann – Friend. Original HR blogger with snark and sass, showed everyone else how to do it. Mentor of mine. Smart beyond our industry.

– Tim Sackett – Like I said, I hate lists, but I hate them less if I’m on them!

– Lars Schmidt – HROS co-founder, Fast Company author, employment brand strategist who is super nice, helpful and giving.

– Robin Schooling – Trench HR leader, blogger, an awesome lady who just gets HR at a level most will never get to.

– Jason Seiden – Branding genius, overall genius, one of the few people I shut up and listen to when they speak. Always has great ideas.

– Mary Ellen Slayter – Content marketing expert, good people, knows where the bodies are buried in our industry and can use that knowledge to help her clients.

– Leela Srinivasan – Top 3 HR/TA Technology CMOs on the planet who also never invites me to her events. She’s smart that way.

– Marcus Stewart – HR professor at Bentley Univ., best friend since junior high, the single smartest person I know.

– Matt Stollak – The only HR professor on the planet who has been able to make the transition into mainstream HR writing. Sparty. #8ManRotation

– Mark Stelzner -HR advisor to the who’s who of HR leaders on the planet. Might be the person in HR who can fix you the fastest, and he’s just a great guy.

– Will Staney – TA consultant, industry expert, always willing to give back and work to make the industry better overall.

– Bret Starr – Marketing genius who doesn’t believe he is. Nice dude, great leader. Some of the best ideas on the planet.

– John Sumser -Brilliant dude, industry guru respected by all, one of the few who will ask the toughest questions and get the answers.

– Ronda Taylor – HR marketing expert, Twitter hashtag guru, constantly helping others get better at the game.

– Ron Thomas – Global HR leader, tireless industry advocate, awesome person, your guy on the ground in Dubai!

– William Tincup – Part of my tribe. Great sense of humor I’ve ever met. Smartest guy in our industry. I envy his mind. He’s my go to on most things in life.

– Ambrosia Vertesi – Exceptional HR leader who is wise beyond her years, HROS co-founder, creative with a great sense of humor.

– Jess Von Bank – Tireless industry sales executive who is in constant hustle mode, not constant sales mode.

– Jeff Waldman – Social HR Camp founder, constant industry advocate north of the border, brilliant TA mind.

– William Wiggins – Exceptional HR Leader, one-half the great Wiggins-Hudson duo, one of the funniest HR pros I know.

– Mike Wood – Marketing leader for Globoforce, never stops, behind the force that has become WorkHuman, one of the good guys!

– Stacy Zapar – Constant hustle. Super talented TA leader. Uses her skill sets better than anyone on the planet. Beyond nice.

– Shaunda Zilich – Employment brand leader at GE, can build a motor cycle, thinks about EB completely differently than everyone else!

Okay, I know I’ve forgotten about fifty people, so I apologize to all those friends and smart people I’ve left off this list! Also, I know it’s not in perfect alphabetic order. Look it’s my list, I can arrange it any way I want!

Damn, this list thing is harder than it looks!

 

 

We’re Like the Venmo of Recruiting

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So, for the Gen-X and older folks reading this I first probably need to explain what Venmo is. Venmo is a digital payment system, like PayPal (Venmo is actually owned by PayPal) but different. It’s a mobile app that allows you to make payments between friends and socialize the exchange. Out to dinner, want to easily split the check, one person pays, the others “Venmo” them their share and you get this cool friend feed to see what everyone is doing.

I’ve got three GenZ sons and they Venmo. They don’t carry cash anymore, so when they need to exchange funds with friends, it’s all done on their smartphones.

So, we constantly see talent acquisition and HR technology call themselves the “Tinder” of recruitment, or the “Uber of HR”, or some other stupid comparison to make themselves sound way cooler than they really are. I figured no one is saying they’re the “Venmo” of Recruitment, so what the hell, I’m stealing it before anyone else can!

Here’s my Venmo for Recruiting product. It’s a mobile, crowd-sourced app that shows your network where everyone is interviewing and allows you to share information, contacts, questions, reactions, etc. of your interview experience. Candidates can crowd source positions with each other, ask for help in making connections with companies they’re interviewing with, and share how a certain hiring manager might be to work for.

I’m going to start there. Only candidates, no employers, to build traction. Completely free, I’ll live off my angel funding for the first three years on our way to 50 million users. Then, we turn on the employer portion, ala Glassdoor but better, that will allow employers to see what networks are saying about them and their jobs, but not allow any responses or interactions.

You get to see this new voyeuristic kind of experience that is hidden camera in nature to know what candidates truly think about your organization, your hiring managers, your interview experience, your jobs, etc. Then, it’s up to you to make some decisions on how to change what you don’t like, highlight what’s going well, and basically find ways to use the data from our “Venmo of Recruiting” (it’s trademarked!).

If I know anything, I know TA leaders will pay for inside information to what candidates truly think about them. They’ll pay a lot! Also, they’ll continue to pay to see how that data changes with the changes they make. How cool would it be to have this kind of lab environment and be able to test out pieces of your candidate experience and see real-time feedback?

Also, how cool would it be to have a network sharing real information about interviewing, jobs, organizations, etc., on a mobile platform within your trusted network if you’re a candidate? Venmo for Recruiting. I’m calling it “FeedMo.us” – Feedback and More.

Feedmo.us is now taking meetings with angel investors. Just send me a note if you’re interested in being a part of Venmo for Recruiting!

Midwest Recruiter’s Bootcamp! Minneapolis July 31st-Aug 1 (LAST CALL!)

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My good friend and recruiting guru, Paul DeBettignies, is hosting the Midwest Recruiting Bootcamp in Minneapolis next week, and he asked me to come and speak at it. He also asked some of the top recruiting minds in the business as well! The camp is next week July 31st and August 1st in Minneapolis, and you can still register and be apart of this!

Check out this list:

  • Maren Hogan – Create Winning Employer Brand for Knockout Recruitment
  • Jim Durbin – 8 Mistakes You’re Making: The New Rules Of LinkedIn
  • Shannon Pritchett – In OR out? Creative Sourcing Techniques to Find Your Candidates OUTside the box
  • Caroline Karanja – 10 ways to build diversity, practice inclusion and increase engagement within your organization
  • Paul himself – Create and Grow Your Recruiter Brand
  • Nick Roseth – Selling Minnesota: Strategies And Tools to Improve Recruiting To The Region
  • And me – hugging mostly! Okay, not really, I’m going to be sharing the 10 Truths Of Recruiting And Why You Are Failing At Them! And, how you can not fail at them!

When Paul first talked to me about the concept of the Midwest Recruiting Bootcamp I knew instantly it would be a hit and something I wanted to be apart of! Why? This is real Recruiting development for recruiting teams! It’s what I wanted to bring to Michigan with the Michigan Recruiter’s Conference.

National level development and speakers, in our own backyard! 

Paul let me know today he still has some space open for any recruiter’s or recruiting managers who want to join us. We’ll be onsite at the University of Minnesota. It’s two days that are packed with great material. If you can’t make both days – come one day, then send someone else on your team the other day! Or just come one day – you’ll still get a ton out of it!

REGISTER FOR MIDWEST RECRUITING BOOTCAMP! 

This might be the biggest bang for the buck in recruiter training budget history!

Here’s Paul telling us a little more: