Category Archives: Communication

Better Employee Relocation Design in 4 Easy Steps!

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I have to admit I’ve been one of those HR Pros who has had to design and develop relocation policies a few times in my career.  My philosophy on relocation has changed somewhat over the years. In my career, I’ve accepted positions 4 times in which I went through “professional” relocation for various HR positions in my career.  That fact has more impact on my philosophy of relocation than all other issues combined.

So, Fact #1 on getting a better relocation policy for your company: force those designing the policy to relocate, at least once.  If you haven’t relocated, you can’t design the policy, it’s that simple.

People who haven’t relocated to another state for a job have no idea what impact it has on your life.  It’s not the same as moving to a new house in another part of the city you live in.  For the most part, if you have a significant other and some kids thrown into the mix, it’s probably one of the most stressful events you’ll go through in life.  You get hired, Yeah!  You now have to go show up at the new job, without family, belongings, etc. You’re trying out the new position, culture, etc., all the while your spouse is home trying to run life, now without 50% of her support resources. That person, you, is now living in a hotel or furnished the apartment, eating out each meal, sitting around doing nothing, etc. You’ll only understand if you’ve been through this!

You need to find a new house, but not until the old house is sold, find the right schools, etc., etc.  Oh, and, by the way, you probably have some HR administrator going over your relocation expense reports like they’re a Zapruder Film. Oh, I’m sorry Mr. Sackett, you seem to have spent $1.32 too much on parking at the airport last week. Really!? I haven’t seen my wife and kids for two straight weeks, and we’re talking about $1.32?  DON’T UNDERESTIMATE FACT #1.

I know the talk, lately, about relocation, has been about how difficult it is to get people to relocate because of falling housing values.  Workforce Management’s article Recruiters Get Creative with Relocation in Sluggish Housing Market by Leah Shepherd speaks specifically to this dilemma. Clearly, it’s more expensive to get people to relocate, but I will argue that it isn’t more difficult.  HR folks are classic in confusing expensive and more difficult – finance people don’t have this same issue.  It’s not more difficult to get some to relocate, it’s just more expensive.

Here is where Fact #2 comes in: Never allow your Hiring Managers to get involved with Relocation.

Believe me, they will want to. It’s interesting how people who already work for a company tend to view relocation dollars spent, like the person receiving the relocation is getting a huge bonus!  All of sudden your hiring manager believes they are personally responsible for every penny that is spent.  They aren’t, and you the HR Pro understand this, and that’s why we keep our hiring managers out of the picture.  We need them to have a great first impression of the new person, so take the money out of the picture so they can focus on the fit and skills.

HR/Recruiting Pros are in the business of increasing talent of their organizations, and this fact has to be paramount when discussing the finances of corporate relocation.  This brings us to Fact #3 on how to make your relocation policy better: don’t budget relocation as a single annual amount, budget relocation by the percent of hires you anticipate in having to relocate.

Look, it’s way too easy for finance and executives to look at the HR budget and say, “Wow, $1.5M in relocation budgeted for 2010? You need to cut that by $500K.”  Great, I’ll do that, but tell me which people we won’t be hiring?

Recruiting Pros need to come to the table with market data supporting why relocation is necessary and at which roles and levels.  Cutting relocation isn’t a question about saving money; it’s a question about which talent is less important to the company, because that’s the real cost.  Also, budgeting by hires forces departments and divisions to answer to their talent management strategies, instead of throwing it on HR’s back. Hey, it’s August, and we’ve already spent our Relocation budget for the whole company!  No, Mr. Hiring Manager, it’s August, and we’ve spent your department’s relocation budget. You better talk to Mrs. CEO and tell her why you couldn’t manage your budget.

And lastly, Fact #4 – Don’t come to a Relocation Gunfight with a knife.  Know what the person brings to the table and be able to show the alternatives to hiring that person, but either way show what the impact will be to the organization no matter what decision is made.

The Difference Between Performance and Potential: A 9-Box Primer for Smart HR Pros

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If you’re like everyone else in the free world, March brings a little bit of a grind.  The hope and promise of the new year has settled into a familiar routine, and you need something fresh to keep you interested at work as a high-end HR pro, right?

Of course you do – that’s why Fistful of Talent is back with a webinar that’s designed only for the real players in HR who like to think long and hard about talent/performance in the companies they serve.  Join us on Wednesday, March 25th at 2pm EST for The Difference Between Performance and Potential: A 9-Box Primer for Smart HR Pros and we’ll show you how to take the next step in your performance management platform by sharing the following goodies:

—A rundown of how smart companies create 2-dimensional performance management systems using performance vs potential, and how that approach sets the table for a host of talent management activities using something called the 9-Box Grid.

—A deep dive into the differences between performance vs potential in any company, including a roadmap for how any company just getting started with performance vs potential can begin building the process to consider both inside their organization.

–We’ll break up the seriousness of the topic by considering where Individual Members of the Jackson Family, the 3 Versions of Van Halen and Husbands/Boyfriends of the Kardashians fall on the performance vs potential scale.  You know, just to help you relate.  And to stop taking ourselves too seriously.

–Since most of you have more experience with performance than with potential, we’ll share some thoughts and data related to common traps and derailers when you build out your definition of potential at your company (hint – the more you tie it to what it REALLY takes to be successful at your company across all positions, the better off you are)

-We’ll wrap up our time together by sharing a list of 5 Things You Can Do From a Talent Management Perspective Once You’ve Launched Performance Vs. Potential/The 9-Box.  Hint – All of the things we’ll share make you more strategic and less transactional as an HR pro, and they let you have high level conversations about talent with the leaders of your company.

You’ve been aware of the ying/yang relationship between performance and potential for years – why wouldn’t you want to help your company get started to understand the same set of truths?  Join us on Wednesday, March 25th at 2pm EST for The Difference Between Performance and Potential: A 9-Box Primer for Smart HR Pros and we’ll give you a great roadmap to refreshing how your company views performance and talent.

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Everyone in HR Sucks at JDs

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“So, how are your Job Descriptions (JDs)?”

Ugh! It’s the question we hate to get asked because we know they suck!  There’s only like five companies in the world that have good job descriptions and that’s because they only had to hire like three different kinds of people.  Most of us are stuck with JDs written in the 1970s, and while we know they suck, we can’t seem to find anyone to write a better one.

By “anyone” I mean the hiring managers, who usually ask for the ‘latest’ JD we have.  We blow the dust off Mr. 1970 and send it along.  To which the hiring manager goes, “yeah, that’s about right.”  You then send her the candidates you get from the sucky job description and she says, “these people aren’t even close!”

Shocking…

Sucky job descriptions are like a right of passage for HR pros.  I can’t tell you how many corporate meetings I’ve been in when the topic of conversation was somehow swayed to JDs and it always ended with, “we should hire an intern this summer to redo all those.”  Which never happens. Even the interns know how bad of a job that is!

The real problem doesn’t have to do with HR, but we own it because we own the bible of JDs for the organization.  Obviously, hiring managers should own their own JDs for their departments, but most just won’t do it, or don’t care to do a good job until they can’t find anyone for their open position. Talent Acquisition wants to get all ‘cute’ with them and turn them into marketing commercials, which could be cool if done right, but they also suck at it!

HR is the worst of all to write JDs because they turn them into something SHRM would have an HR boner over, but no one else in their right mind would ever read.  It becomes of a game of how many acronyms can shove onto a piece of paper and for gosh sakes don’t forget the say if it’s “salary” or “exempt”. I mean who would apply for a job unless they know that data?!?

ATS vendors and many of the suites have tried to solve this by auto generating the most boring JDs known to the history of man for you to just cut and paste.  The only good thing about these systems is they give you someone to blame for how sucky your JDs are.  “It’s not us, it’s this crappy software they make us use!”

Some Silicon Valley companies attempt to have “cool” job descriptions and titles, but really how cool can you get with “Brogrammer” and “Coding Ninja”? It’s like watching your high school robotics team try and pick up the cheerleaders.  You root for them, but in the end you know it’s not happening.

What can you do?

I like in-take meetings.  HR and Talent Acquisition pros hate these because it forces them to spend quality time with hiring managers, but they work. A funny thing happens when you sit in front of a hiring manager for more than 45 seconds. They begin to really talk and tell you what they need.  Not the bullet point stuff, your 1970 JD already has that, but the real stuff they want. The stuff that gets people hired and gets the req off your desk.

We all have sucky JDs. It’s nothing to get embarrassed about.  I would have a contest and reward the suckiest JD in our company as a kickoff to making better ones.  Have fun with it. Embrace it.  Just do something to stop it!

T3 – Talemetry

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T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the space and I wanted to educate myself and share what I find.  If you want to be on T3 – send me a note.

This week on T3 I reviewed the recruitment marketing and automation software Talemetry. Talemetry works with your ats & includes CRM, job posting, talent networks, employee referrals, mobile automation, career site landing pages, etc.  Basically, they do everything your ATS doesn’t do, but you wished it did!

Talemetry works with your applicant tracking system enabling you to reach candidates quickly using all recruitment marketing and sourcing channels and activities on a single powerful technology platform. Improve candidate experiences, optimize recruiter efficiency, control costs, and measure what works.   Ultimately, they are delivering a full suite of products to help you manage the candidate relationship like you want to, but never were able to.

Talemetry, like many of the major recruitment CRM and recruitment marketing automation tools are for enterprise level type talent acquisition shops. Basically, if you have 2,000 employees and above, this is a product that can transform how you recruit for your organization.

5 Things I really liked about Talemetry

1.  Perfect tool for Talent Acquisition leaders who are managing multiple locations that are using multiple ATSs and you are struggling to get all this data under one roof.  The depth of analytics within Talemetry allows you to really optimize your recruitment operations.

2. Two integration with your ATS.  Talemetry isn’t just pulling information out of your ATS, it also is putting information back in.  For those using Oracle and Taleo, this is important. The last thing you want, using an enterprise level ATS, is using a recruitment marketing tool that is just a work-around.

3. Talemetry helps your team source on a number of levels socially, job boards, etc., but also leverages your own internal ATS database to source as well.  The most underutilized sourcing tool we all have is our own database, and Talemetry doesn’t allow you to forget this!

4. Recruitment performance metrics. You don’t expect this from a recruitment marketing/automation type of software, but Talemetry delivers great individual Recruiter metrics.  Another powerful tool for leaders managing multiple locations and recruiting team spread all over.

5. Auto broadcasting your jobs out is expected.  Auto broadcasting your jobs out based on rules, like title, location, etc. is pretty cool.  Talemetry allows you to build in specific rules of what and where you broadcast your jobs out to.

CRM recruitment marketing automation type softwares, like Talemetry, are the future of talent acquisition.  Everyone has an ATS, the organizations using advance recruitment marketing tools are going to win the war for talent in the future.

Talemetry is definitely worth checking out especially if you already an Oracle/Peoplesoft and Taleo ATS users, which is a sweet spot for them.  But, they can integrate with any ATS, really, so don’t hold up if you aren’t using one of those.

 

Privacy is the New Candidate Red Flag

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Have you interviewed anyone recently, and haven’t been able to find anything about them online?

No LinkedIn profile. No Facebook. No Twitter. No Instagram. Google even seem to turn up nothing. It was like the person didn’t exist, yet there she was right in front of you, with a resume, work history, and educational transcripts. A living, breathing, walking ghost.

A social ghost, to be sure.

I had this happen a couple of weeks ago. It was disconcerting to say the least.  Of course, I knew this when I asked the person to come in to interview. It was one of the main reasons I asked her to come in.  It was like I found this mythical creature, this interview unicorn. There was no way I was passing this up.

Besides the resume with verified job history, valid driver’s license, address, educational records and a credit history, it was as if this person never existed.

I think the kids call this a “Catfish”, or at least thats what I expected to have come interview with me. This ‘Susan’ would come in and really be a ‘Samuel’! I’ve been in the game a long time, ‘Susan’ wasn’t going to pull one over on me.

I once had a friend who told me he gave up TV.  I didn’t really believe him, either.  Let’s be real, no one gives up TV.  And, as usual, I was right.  He gave away his TV, but he didn’t give away his laptop, his tablet and his smartphone. He was still watching, trying to act like he saved the fucking world by giving away his TV device. Like we don’t know you have twenty other devices in your house to watch shows on.

But, I digress, back to my social ghost, Susan. (of course, Susan isn’t her real name I changed that, I’m a pro, her real name is Jennifer)

I asked Susan the question we would all want to ask in this circumstance: “Susan can you tell me why you hate America?”

She seemed perplexed by this, almost like she didn’t comprehend what I was asking her, but I knew better.  She knew exactly where I was going with my line of questioning.  Why would a person choose to lead a life of anonymity, when a fully functioning narcissistic life is easily within her reach?

I showed her how if you Googled “Tim Sackett” I, soley, was the first 127 pages of the search results, working towards 130. I explained how I ‘socially’ erased another “Tim Sackett”, the Truck Driver Chaplin, almost from existence. Almost like he never stopped at a truck stop along I80 attempting to save lives in the name of Jesus.  It was a life’s work. My life’s work. I could tell she was impressed.

At the point where I had just about cracked her, she softly spoke one word, “privacy”, spilled from her lips like a small newborn logging onto Instagram video for the first time.

Privacy.  I knew there was something about her I didn’t like.

The interview ended.  So, did her chances of ever getting hired by me.

No One Is Waiting To Discover You

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I’m a recruiter.  I search for talent every day.  Basically, I’m never not on the outlook for talent.  Of course I’m doing this at work, but I also do it while shopping, while eating, while I’m at the movies, while I’m on vacation, etc.

You see, I never know when I’m going to discover a talented person and have the exact right opportunity, with the exact right company and it all fits together.

But, if you’re waiting for me, to discover you, you’ll be waiting forever.

I don’t discover anyone who isn’t working to be discovered.   I’m not knocking on closed doors where it looks like no one is home.  It’s like trick or treating, I’m only going to the houses with the lights on.

I hear from a lot of people who are willing to change jobs, or are open to new opportunities.  Unfortunately, almost all of these people are waiting to be discovered.  They aren’t actively doing anything to show me who they are and why I should be looking for them.

Their argument is they don’t want their current employer to know they’re looking.  My argument back is that isn’t the best way to be discovered anyway!  Hiring managers love passive candidates, people who aren’t looking.  You can be a passively-active candidate without floating your resume all over God’s green earth and changing your LinkedIn headline to “Now Open to New Opportunities!”

Get active in your industry.  Get active in the city and community you want to live.  Let your personal network know you would be open to something great, and by-the-way this is what I think something great would look like.

We are coming into a decade where there will be more jobs than qualified people.  You can have some great options if people are aware of who you are.  Just don’t think there is some magical fairy that will discover you sitting at your desk doing your normal job in the third row, second cube, fifth floor on the seventh building in the office park, the world doesn’t work that way. This isn’t Hollywood, this is main street.

 

T3 – BrandAmper #HRTech

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T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the space and I wanted to educate myself and share what I find.  If you want to be on T3 – send me a note.

This week I have the pleasure of reviewing one of the hottest companies in HR Technology, and one that was named 2014 HR Technology Conference Awesome New Startup, Brand Amper by Ajax Workforce Marketing. Brand Amper is the genius behind two of the smartest people in HR Tech, Jason Seiden and Lisa Cervenka.  I’ve known Jason for years, and I personally consider him one of the brightest people I know, thus he makes really cool stuff for HR and Talent Pros! Lisa is the marketing genius behind the brand, and really helped to bring Brand Amper to life.

Brand Amper, at its core, is a branding solution specifically designed to meet the demands of managing and building a brand on social platforms like LinkedIn, where the “voice of the employee” trumps the voice of the company.  By helping employees use the company’s employer brand to look their best on social media, Brand Amper helps companies (1) make their brands stronger and more consistent, (2) identify keyword trends to improve social and career site content, (3) engage employee advocates in sharing authentic content about why people should join—and stay at—the company, (4) improve transparency and accuracy on review sites like Glassdoor, and (5) understand how employees represent the brand in real-time.

Employment branding has exploded onto the HR scene in such a huge way that almost no HR or Talent Pro doesn’t have this on their radar as a major issue/project they’re constantly involved in, in today’s work environment.  The one major problem we all face is how do we share ‘our’ brand, when our employees are going out and sharing something completely different. Brand Amper turns this upside down, and solves the issue from the opposite angle!

5 Things I really like about Brand Amper: 

1. Brand Amper solves your dilemma about “what is our employment brand, really”, issue.  It gives you exactly what your true employment brand is, and helps you to shape it on where you want to take it.

2. Brand Amper helps employees draft their employment story by walking them through some simple steps. Not creative? Doesn’t matter, Brand Amper can help the least creative person in the world come up with their story.

3.  The platform makes it really easy for employees to go out and share their story, making these stories some of the most powerful recruitment marketing you can buy. Except you didn’t have to buy it!

4. Connects with both LinkedIn and Glassdoor to make it super easy to help manage your employment brand on these two giant networks of potential candidates.

5. The entire process, while not designed to be an outcome, will raise your employee engagement.  Jason doesn’t sell this aspect, yet, because he wants the data from current clients to prove this, but I’ll say it, because it’s going to happen.  Employees love to share the good things about their job and their companies. I call this the “Grandma Effect”.  Employees want their grandmas to be proud of the job and company they work for.  Pride, raises engagement.  I’m not a genius, I just have worked in HR for 20 years.

I want to call out another T3 review I did on QueSocial (first time I’ve done this), but if I’m using Brand Amper, I’m following it up by using QueSocial. If I’m already using QueSocial, I think I would strengthen that investment by going back and starting to use Brand Amper!  If I own Brand Amper and Que Social, I’m figuring out a way to blend these two products together – because they would work great together!

Check out Brand Amper your employment brand needs this!

 

Kate (Plus 8) Gosselin Can Help You Fix Your Employee Turnover!

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Remember, Jon and Kate Plus 8, the reality TV show with the lady that had sextuplets, on top of already having twins?  Kate Gosselin was back in the media eye again recently as a participant on Trump’s Celebrity Apprentice.  She made the news because no one recognized her! In a good way. From the story on Xfinity:

If you tuned into Celebrity Apprentice this past season and didn’t immediately recognize Kate Gosselin, you weren’t alone.

But the reality-TV star, who first burst into our collective consciousness when Jon & Kate Plus 8 premiered in 2007, has a perfectly reasonable explanation as to why she somehow looks younger now, at 39, than she did when her TLC run was just beginning.

“I think when the world met me I was three days post having sextuplets, so the only place you can get from that point is younger,” she told E! News on the live  Celebrity Apprentice finale red carpet last night when asked about her seeming physical transformation.

“So It was really just eye-trickery, I think,” Gosselin continued. “You guys saw me at my worst first, and then I just kind of reversed in front of your eyes. It was nothing amazing, it was just, when you met me, who was that person?”

What does this have to do with your turnover?

You don’t allow candidates to ever see you at your worse, ever.  Then, you’re shocked when they leave because they couldn’t handle your worse.

Now, I’m not telling you to completely go crazy and show all your dirty laundry to every potential candidate.  Certain companies can really learn something from this. It’s the companies that have absolutely awful turnover, especially compared to your industry norm, and can’t seem to figure out how to fix it.

It’s, also, those companies that seem to try and hide their dirty laundry the most when they’re interviewing potential hires!  I get it.  You have unstoppable turnover, you need more bodies, you have a bad reputation in the market, and you want to show everyone you’re trying to change it.  The problem is, people then have a false hope as compared to the reality you make them step into.

Show them the ugly Kate, and eventually the beautiful Kate might come through, and they’ll love you even more. (see how I brought that full circle?! I’m a pro.)

The only way to fix really bad turnover is to hire people who don’t mind your worst side.  Those people will stay around and actually appreciate your growth to a better environment.  If you try and talk a candidate out of the job because they can’t handle it, and you show them how bad it actually is, and they keep coming back and wanting in, you probably need to give them a shot!

We try and do the opposite. “Let’s hire people who worked at great companies, with great environments, and they’ll help us get to that!”  No they won’t.  They’ll fail.  People who come from great companies, buckle when presented with horrible environments.  You need to find people who like your worst. Those people will make it.

The way to stop turnover is to get fully staffed. Sounds like an oxymoron, but it’s not. Get staffed with people who will stick around. Then work on upgrading, little by little. Quality doesn’t help awful turnover. People willing to get dirty, help awful turnover.

 

How To Get a Great Job in 2015

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Last week I got a call from an old work friend. He wanted to have lunch.  He just left a position and was in transition.  Not a bad or negative job loss, just parted ways.  When you get to a certain executive point in your career, it’s rare that bad terminations take place. It’s usually, “hey, we like you, but we really want to go another direction, and we know you don’t want to go that direction, so let’s just shake hands and call it a day, here’s a big fat check.”

Executives get this.  For the most part there isn’t hard feelings, like when you were young and lost a job. I usually find that the organization the person is leaving from are super complementary, and usually takes the blame for the change.  Executives in corporate America are like NFL coaches. You get hired with the understanding that one day you’ll be fired.  It’s not that you know less, or aren’t going to be successful in your career, it’s just that the organization needs change, and you’re part of that change.

Welcome to the show, kid.

My friend decided that he was going to find his next position not through posting for positions online, or trolling corporate career pages, he was going to have lunches.  About two per week, with past work friends. Let’s connect, no pressure, we already know each other and I want to catch up.

You see, in 2015 you don’t find great jobs by filling out applications in ATSs and uploading resumes. You get great jobs because of the relationships and personal capital you’ve built up over your career.  Having lunch and reconnecting turn on a relationship machine. I believe that people, innately, want to help other people. When a friend comes to you with a situation, and you have something to offer or help, you will do that.

The problem is most people who are looking for great jobs don’t do this. They lock themselves in their home office and apply to a thousand jobs online and get upset when nothing happens. Great jobs aren’t filled by ATSs and corporate recruiters.  Great jobs are fill through relationships. Every single one of them.

Want to find a great job in 2015?

Go out to lunch.

Rejection Letter Dos and Don’ts

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A number of years ago I got rejected for a job.  I know, I know, you are probably as surprised as I was.  The funny part is, I got the hard copy, snail mail rejection letter 18 months after I had apparently applied.  I went back into my email to try and figure out what really happened.

You see, as a Recruiting Pro, I wouldn’t actually apply through an ATS, especially for an executive position, which this was.  My email confirmed the fact; I had sent the CHRO of a large organization my resume directly.  This rejection letter was from that contact.

18 months. Send a resume. No communication for 18 months. Rejection letter. That’s the time line. How’s that for a solid candidate experience!?

Ever since this experience I’ve always had strong beliefs of what you should do and not do when it comes to sending out rejection letters.  Here’s the deal about Rejection Letters:

Do –

  • Send personally signed letters to all people you have had personal contact with (i.e., over the phone, in person, referred by someone internally – you get the idea).
  • Draft a letter(s) that builds your brand.
  • Once a candidate is a “no”? Send the letter. If they’re a “maybe”? Keep them in the process.
  • If they never had any personal contact, send them the ATS mass email.

Don’t –

  • Send a letter to everyone who applies.  Within your recruitment/sourcing process should be a communication when someone applies.  In that communication, let them know that only those chosen for interviews will be considered part of the recruitment process – meaning we will communicate with those individuals directly moving forward – all others thanks, please apply for other positions that come up that fit your experience and background.
  • Tell people you chose someone with better qualifications or someone who is more qualified – you really don’t know that – who you chose was a person who best fit your organization at this time.
  • Tell people you’ll keep them on file for future consideration. You and I both know that you don’t. Tell them the truth – if you ever want to work here, apply again and possibly make some internal connections to help move your resume to the top.

In the end, you want your rejection letters to make people feel like I’m glad I applied, and I would apply again and I would continue or will start using this organization, buy their product or service.  It’s not easy, but it can be done.

If you really want to know what people think of your rejection process, pick up the phone and call a few that have made it to different levels of the hiring process, and just ask. People who get rejected are more than happy to give you feedback!