Category Archives: HR Technology

Your Weekly Dose of HR Tech: @CandidateReward – The final piece of your Candidate Experience! #CoffeeIsForClosers

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Today on The Weekly Dose I review the candidate experience technology Candidate Rewards. Candidate Rewards is a new solution from the folks at Total Rewards. Candidate Rewards is basically a platform that allows you to build personalized micro-sites for each candidate to present them their offer.

The offer letter virtually hasn’t changed in years. You have a template. You plug in the salary offer. You might attach a ‘one-pager’ of your benefits that you offer, but for 90%+ of organizations that is the process for decades! Oh wait, some of us use really nice quality paper and send some swag as well…

Quick Question – Is closing candidates important to your organization?

The reality is Generation Z by 2019 will actually make up 32% of the eligible workforce, Millennials will make up 31.5%. So over 63%+ of those, you’ll be making offers to will expect a digital experience, not an email with attachments. Candidate Rewards built a platform that easily allows Talent Acquisition or HR to plus in a few details and a full-blown personalized experience is sent to each candidate.

Candidates are no different than you or I, we all want to feel special. What would make you feel more special, an offer letter template, attached to an email, or an invitation to a full website that is tailored right to each candidate’s specific needs?

What I like about Candidate Rewards: 

– The average offer letter probably takes 2-3 minutes for a candidate to consume. The data shows that a candidate on average will spend about 15 minutes on a Candidate Rewards personalized offer site, checking out the total compensation, figuring out what benefits make the most sense and value to them, watching video content, checking out the culture, etc.

– One thing I know is that candidates who have significant others love to know ‘exactly’ what benefits you’ll be having. It’s rare that an offer letter ever really digs into that level of information. Candidates Rewards works with you benefit’s providers to upload each plan and allow candidates to select what they want, while the site will automatically adjust the Total Rewards statement to reflect those choices.

– The ability to tailor video content to each candidate is super powerful! It can immediately connect the candidate with your company, with their co-workers, with their new boss, etc. The options are endless.

– I love that this is one of those technologies that you will know precisely the impact it’s having. Currently, you are at “X”% candidate acceptance of offers. Once you implement Candidate Rewards you’ll be at “X”%+/-. Simple and straightforward to determine ROI.

I think some people will look at this and see it as an extravagance they don’t need. We are already at 90% acceptance rate. We’re fine. This technology is for those organization where unaccepted offers are really painful, and closing offers are critical! Think CPA firms, Nursing, Law firms, Technology – both IT and Engineering, MBAs, etc. Where every single offer being accepted is a huge deal to your organization and your TA team!

So often, we lose out on candidates because you make a salary offer of like $85K with some PTO, etc. The candidate’s own company will come back and show how the total compensation for what they’re making is way more. Or if you’re heavy into making campus offers this kind of technology is even more persuasive because now you’re just going against traditional offers and your total comp offers with the site looks way more enticing.

Candidate Rewards is well worth a demo. It super simple to use to implementation and adoption are a non-issue. Go check them out!

The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net

Want help with your HR & TA Tech company – send me a message about my HR Tech Advisory Board experience.

DisruptHR Detroit 2.0 – September 20th! Tickets Available Now! #Detroit #DisruptHR #HRParty

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Detroit Metro HR and Talent Peeps!

We’re back!!!

On September 20th in Midtown Detroit, DisruptHR Detroit 2.0 will be taking place onsite at our host Quicken Loans! The cost to attend this event is $30 which includes some great food and drinks, an exceptional list of speakers, and great prizes!

Here are our 2.0 speakers for this event:

Speakers for the 2018 DisruptHR Detroit 2.0:

Tina Marie Wholfied

Don’t Fear The Peacocks! Embracing Organizational Change through Diversity

Melissa Fairman

Make Work Suck Less! 

Melanie Stern

Hiring for Culture Fit Not Add
Becky Andree

CODE RED!  Leadership Development has flatlined!
But I have a Defibrillator!

Kimika Garrett

Planning with a Twist
Danielle Crane

Nobody Smokes in Church
Kat Hoyer

Stop trying to make your employees Happy
Josh Schneider

The Tingly Feeling Compass
Michelle Clark

The Power of Purpose – Stop Sucking the Life Out

of Your People!
Chris Groscurth

Hustle Smarter: Future-Ready Human Resource

Leaders
Iris Ware

They said we couldn’t do it, but we did!

Cody Grant

The Dynamic Art of Job Descriptions

Not only will this event be awesome, but this year we added an “After Party” to take place onsite for continued networking with peers and friends!

DisruptHR Detriot 1.0 had over 200+ participants and it was a sellout. This event is almost half sold already, so get your tickets today!

Register for DisruptHR Detroit! 

 

Your Weekly Dose of HR Tech: @Talentegy – it’s Google Analytics for your Talent data!

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Today on The Weekly Dose I take a look at the talent experience management (TXM) technology Talentegy. Did you catch the new marketing phrase they created!? TXM? I love it. It’s just like the made-up marketing phrase Candidate Experience (CX) and Employee Experience (EX) that have swept the world!

So, what the heck is Talentegy?

In simple terms, Talentegy is a technology that is constantly tracking and measuring the experience of those candidates, and employees, who are applying to your jobs, working within your talent and HR systems, etc. This is important because we tend to always have little things going on and we want to know about them as soon as possible.

Maybe it’s a broken link in a job description, or some part of your application process or pre-hire assessment is causing candidates to not finish, etc. Talentegy can show you where this is happening and instantly alert your team of what’s going on. It can also show you how to improve the entire experience so you get more people through the process.

The best piece is, like Google Analytics, there isn’t any integration needed and it can work with all of the major ATSs, CRMs, and talent management systems. It’s a pretty simple process of placing some tags in the pages being visited and you instantly start collecting data of what’s going on in your process in real-time (FYI – the dumbest person on your IT team can handle this, or your ATS/CRM provider can walk you through this!).

What I like about Talentegy: 

– The system will record video of the actual problem so you can see exactly what a candidate or an employee is experiencing. This is important because so often the explanation we get is difficult to decipher what is really happening. With Talentegy you get to see exactly what is happening.

– Talentegy built a ‘Slack’ like communication platform with the dashboard so you can instantly communicate both internally and externally with those who need to know. IT, HRIS, your vendors, are all on the same message flow so you can quickly diagnose the issue, decide who’s responsible, and follow up, all on one platform so nothing falls through the cracks.

– Talentegy also gives you the power to survey through popups at any point in your process. Find a friction point? Drop in a survey and find out how candidates or employees would make it better.

– Simplicity. While almost any technology you would use takes weeks, months to get up and running, Talentegy can be done almost immediately, and they’ll get you up and running for free so you can check it out! They do that because they know once you see what it can do, you’ll buy it!

Most of the technology I review is what I would call ‘Big Decision’ technology. It’s not something you’re going to demo and then just go “yeah, let’s do this!” You have to bring in other people, departments, etc. If you’re an HR or Talent Leader, Talentegy is one of those technologies that you demo and just make the immediate decision to start using, without consulting anyone!

Like most data driven technologies there is one thing you really need to make this valuable and that’s data! That means you probably have an organization of 1,000 ee’s or more, or you could be smaller but hiring a ton. Basically, you just need enough data to gain better insights. The cost isn’t really the issue, because I found Talentegy to be very cost effective for what you get.

The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net

Want help with your HR & TA Tech company – send me a message about my HR Tech Advisory Board experience.

Your Weekly Dose of HR Tech: Microsoft’s Workplace Analytics and MyAnalytics are Pretty Awesome!

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Today on The Weekly Dose I review two of Microsoft’s newest entries into the HR tech space Workplace Analytics (WPA) and MyAnalytics. Both MS Workplace Analytics and MyAnalytics are products that can be purchased to use with Microsoft 365.

From a high level what Microsoft does is pull in your data from all the other Microsoft 365 products you use like email, your calendar, activities you do on various other products like Skype, etc. This data is then used to unlock a bunch of stuff around cultural change and transformation.

You can imagine mining this data from your entire employee population would give you insights around how to create more capacity in new ways to work, understand what your best performers are doing to be the best, how certain teams, locations, etc. are collaborating, or not collaborating, etc.

Microsoft Workplace Analytics can then help your organization show where time is being wasted, communication breakdowns, how to increase worker focus time, reduce your amount of meetings, reduce the amount of after-hours work being done, etc.

MyAnalytics can be bought by itself as a stand-alone product for 365 users, but it works great in conjunction with Workplace! It’s the natural offshoot technology for once you have your insights from Workplace you can then help individuals with how can they better manage themselves and their calendars to be more effective and efficient in their work.

What I like about Microsoft Workplace Analytics and MyAnalytics: 

– It’s 100% adoption! Your employees don’t have to do anything to gain the value of using Workplace, they just keep doing what they’re doing and the data insights automatically start coming in. Then it’s ‘just’ simple behavior changes!

– Leaders can easily see ways to increase productivity almost instantly after turning it on. Workplace gives you a dashboard that can be drilled down to the team level to show you where your team’s time is being fragmented and help get them more focus time to work better.

– It’s a dynamic tool that is fairly flexible as a BI tool allowing you to bring in other outside data like Sales metrics or employee engagement data, and give you insights on how to best work on increasing the measures that move your business.

– Workplace shows you organizational and team trends around meetings, emails, internal vs. external hours worked, meeting overviews and effectiveness, coaching opportunities, etc. It’s really unbelievable on how one tool touches every person equally in our organization and can have a real impact on moving the culture of an organization on how the leadership wants to define it.

– MyAnalytics is literally like a Fitbit tracker for your workplace. Complete privacy of the individual data. Organizations have zero access to the individual data. “Nudges” the employee to more efficient/effective behaviors based on data. Constantly gives ideas and tips to help them. Shows awesome things like what percentage of your emails were actually opened, reminds them to block time when their calendar begins to get to full with meetings in the future, etc.

When I first started to see this my first thought was “Oh no! Big brother!” but Microsoft has taken real care to ensure this is a product for a positive cultural change, not a hammer for performance management. It’s a technology to aid organizations at a high level, but also give individuals the empowerment to help control their own work lives as well.

Microsoft Workplace Analytics can work with organizations as small as a couple of hundred and still deliver great returns. MyAnalytics can work in teams as small as 3 or 4 and deliver results. It’s easy to see how you would get giant ROI at the enterprise level, but I love that this can be used for organizations of all sizes.

I’m a big advocate that HR should own culture and be the organizational performance driver at a high level. Workplace Analytics and MyAnalytics give those leaders in organizations a tool that delivers real insights into how we can begin changing work for the better! Less wasted time in meetings. Less redundant email. Less of all of those things that keep us from being successful. If you’re a Microsoft 365 shop, this is a demo you need your entire leadership team to take a look at!

The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net

Want help with your HR & TA Tech company – send me a message about my HR Tech Advisory Board experience.

Your Weekly Dose of HR Tech: @Kununu_Us – Workplace Insights That Matter!

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Today on The Weekly Dose I take a look at the employer review technology Kununu. Kununu is a technology that allows employees of a company to share their insights with potential applicants of what it’s like to work at that company. It also allows the company to mine that information to have a better understanding of how they can impact this experience in a more meaningful way.

So, they’re Glassdoor?

No, not exactly, Kununu goes much deeper in gathering those insights than a simple verbatim review from a past employee who hates your company!

Each person who gives a review of an employer on Kununu is asked a series of 18 different insights in which they rank the employer. This level of insight allows both applicants and employers to really dig into what the real issues are when it comes to both the candidate experience and the employee experience.

To leave a review of an employer, the person must also have an actual company email address, so you aren’t getting jaded ex-employees, but actual employees who are living in that work world right now. In this type of framework, you’re probably going to get a better balance from both sides.

What I like about Kununu:

– To consume their content you don’t need to log in and create a profile. Just go on there and start reading reviews of potential employers.

– Q&A Tab which allows users to ask a question and those employers who have claimed their Kununu profile will get an alert to go out and answer the question. This is public for all to see. If it’s inappropriate it’s immediately flagged and taken down.

– Kununu doesn’t make most of their revenue as a job board, all job ads are free to employers, which gives them a higher level of transparency when it comes to who their ultimate customer really is. Candidates coming to your profile won’t see your competition’s job ads like you see on that other review site!

– The review profiles created by Kununu reviewers are very robust and have a ton of detail. So, as a potential applicant, I get a much truer sense of what it’s actually like to work at each location.

– Offer both employee reviews and applicant reviews so you get to see what’s it’s like to work at an employer, but also what’s it’s like to go through the applicant experience. This also gives you competitive benchmarks so you can see how your experience is compared to others in your market.

The entire world of employer reviews become much more important with Google for Jobs using this type of data within their algorithm to determine how high your job postings should show up in Google’s search results. Organizations are now tasked with ensuring they pay attention to their online reputation as an employer.

Kununu is definitely a more robust alternative to the one main employer reputation site that most will believe they have. It’s also a great technology to give you real insights to not only your employee experience but also to your candidate experience. Kununu is definitely something employers should be checking out!

The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net

Want help with your HR & TA Tech company – send me a message about my HR Tech Advisory Board experience.

Your Weekly Dose of HR Tech: @Jobvite goes all in on texting candidates & @UltimateHCM upgrades HR Service Delivery!

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Today on The Weekly Dose I take a break from the normal tech reviews and give you some insight on some happenings in the world of HR Tech.

For those who don’t know Jobvite, they are a popular Applicant Tracking System (ATS) that actually started out as an employee referral technology before the market was truly ready to buy into that concept. So, they pivoted from employee referral tech to full-blown ATS with employee referral tech.

This past week Jobvite announced they will be one of the first corporate ATSs on the market to integrate the ability to mass text candidates and have an AI embedded tech interact with those candidates. All of this will be powered by Canvas, an SMS-enabled screening technology that I’ve reviewed on my site a while back, and called “Jobvite Text”.

This is a great move for Jobvite! Most corporate ATSs have been dragging their feet on this type of technology over worries corporate TA teams really didn’t want it. Over the past year, though, more and more organizations have been embracing texting candidates in a big way and the results have blown away reply rates of email, phone, and LinkedIn Inmails.

I suspect we’ll see many more ATS vendors build this core functionality into their systems within the next year, as many already have this on their roadmap, but have been pushing it off for other functionality they felt their clients wanted more over the ability to mass message and screen via text messaging.

Ultimate Software who has had a really strong track record of buying HR and TA technology that wasn’t core to their system and integrating it into Ultipro is at it again with the purchase of HR Service Delivery technology PeopleDoc.

PeopleDoc is a best of breed HR Service Delivery software that allows organizations to deliver world-class service delivery to employees through document management, employee knowledge centers, and employee case management. While this doesn’t sound sexy, it will give UltiPro something no other enterprise HR provider has in the market.

Ultimate is looking to move up-market in a big way and the purchase of PeopleDoc will help position themselves as a product that will deliver to large, enterprise-sized organizations. Their payroll is already top-notch, their core HR product is really good, and PeopleDoc will make best in class.

Ultimate doesn’t buy outside technology often, but when it does, it has shown to buy smart products that make their overall offering better, and they actually listen and integrate the talent from the new company into their organization.

We will see many more partnerships and acquisitions in the coming months. Some will make sense, some we’ll wonder why. I look at each of them from both sides. Does it benefit both companies, and does it make the overall product offering of the major player better, faster, than what they could do on their own?

For both Jobvite and Ultimate this happened last week.

 

Your Weekly Dose of HR Tech: Kashable – Low Cost Loans for Employees (@GetKashable)

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Today on The Weekly Dose I take a look at the HR Tech, voluntary employee benefit and financing solution for your employees called Kashable. Kashable is basically a simple way for your employees to borrow money, where you as a company are not involved, but can still ensure they get the assistance they need!

Here’s the scenario – Timmy walks into your office. He’s got a problem. His car broke down over the weekend. He needs new brakes. He has no savings and no way to get the money. Without his car, Timmy stops coming to work.

You’ve had this conversation before, haven’t you? In fact, you probably will have it this week!

Here’s the problem. Your company and you in HR don’t want to become a bank. Loaning out money to employees, through your company, always becomes a nightmare. This is why I was so intrigued with a technology like Kashable.

Kashable gives your employees access to low-cost loans based on a percentage of their take-home pay. You as the employer, only facilitate the repayment through payroll deduction, but ultimately you are not responsible for repayment.

Having this option for employees is important! 

Here’s what way too many of our employees do in a cash crisis situation. They choose bad money options! 401K loans, high-interest credit cards, cash advance shops, or they go without something that is critical, like health insurance or a medication, etc. All of which puts them in a worse situation long term than where they started. The problem is, most of our employers have a bad or low credit and don’t have access to cheaper capital alternatives.

What I like about Kashable: 

– Gets the employer out of the loan business and puts it back where it belongs, in the hands of a financial institution that I have validated will do right by employees.

– Kashable reports directly to the credit bureaus, allowing your employees to build positive credit on these smaller amount loans that are paid back through payroll deduction.

– Kashable doesn’t allow employees to take a loan that can’t afford, so they are also teaching them responsible financing. The average amount of a weekly repayment is 5-10% of their takehome, so they don’t put themselves in a worse situation. They also only allow an employee to have one loan at a time.

– Many of your employees have a bad credit and could never get a low-cost loan, but with Kashable because they are employed by you, they will have access to this financing mechanism.

– Gives a credit option to your employees have no credit as well (high school grads, college grads, H1B workers, etc.).

Kashable has data to show that 35-40% of employees who use the service use it to pay down higher interest debt they have. So, already you’re helping to teach them to get away from the nightmare too many of our employee get caught in with high-interest credit.

I’m in love with any kind of technology that helps my employees and helps me and my organization. I’ve been in the bad situation of having to loan my employees money and how that usually ends up bad. I’ve begged my banking partners to give me an option like this, but they never would because they had to follow traditional banking rules. Kashable takes on the loan risk, and they do it because they know your employees are an actual fairly low risk.

Go check them out and do a demo – www.kashable.com

The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net

Want help with your HR & TA Tech company – send me a message about my HR Tech Advisory Board experience.

Your Weekly Dose of HR Tech: @Filtered_ The 1st Objective Tech Interview Platform

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Today on the Weekly Dose I review the technical interview platform Filtered. Filtered is not the first technical interview platform on the market, but they might be the most advanced interviewing platform for IT talent that I’ve seen on the market.

Filtered was built by engineers who turned into Recruiters, but decided to turn back into engineers because the tech interview world was so broken they felt compelled to do something about it! What they did was build an IT interview platform that stops all of the cheating that is currently going on in the industry!

If you hire IT talent and you use some kind of coding test, etc., you already know how the game is played and won. There are massive corruption and cheating going on in IT hiring, because the current interview platforms allow for one person to log on and take an interview for another, pass it, and then the person who can’t do the work shows up, or shows up at a much higher pay rate then they should because they tested higher then what they are really capable of.

Filtered puts a stop to this in a number of ways using technology that constantly scans works, takes facial snapshots every few seconds, and utilizes machine learning to raise red flags of potential cheaters in progress of assessment.

What do I like about Filtered? 

– Filtered security is groundbreaking when it comes to stopping the cheating that is going on with your IT hiring. Filtered doesn’t allow cutting and pasting of code, it doesn’t allow the person who starts the test to get up and someone else to sit in and finish, it shows you exact GPS data of where a person is taking the test.

Why is this important? When Filtered ran a recent test for a client they were able to show one IT Contingent company the client was working with had 20+ IT assessments take place for 20+ different candidates from the exact same house in New Jersey! Cheating is going on, you are either ignoring it or don’t care!

– The Filtered team works with your IT team to create the right assessments and challenges that are needed to not just find qualified candidates but to actually find candidates that are the best that are applying.

– Recorded video interviews explaining why they did an assessment or challenge in the way they completed the task.

– Real-time data ranking so corporations can see which recruiters or which contingent firms are providing the best talent for your organization.

– Filtered shows verified skills being assessed, but also allows candidates to show other skills they might have as well, which can be verified within the system.

I love interview technology that helps organizations make better selections. One problem we’ve found out within the industry is that if people can cheat, they’ll find a way to cheat, so the technology has to stay out in front of the cheaters! Filtered is at the forefront of stopping the corruption that is taking place in the contingent IT industry.

There’s a great chance your contingent providers of IT talent are cheating your system. It’s rampant coast to coast. The most common is having someone else take the assessment, which gives you the belief you’re getting senior talent and paying for senior talent, and in reality, a junior/entry level IT person shows up to work.

I would encourage you all to demo Filtered and compare them to other technical interview platforms you are using. Filtered also has built a Data Science specific assessment as well, which is the only one I’ve seen in the industry. In a growing field like data science, it’s easy to make bad hires, so this is one more reason to look at the platform!

The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net

Want help with your HR & TA Tech company – send me a message about my HR Tech Advisory Board experience.

Your Weekly Dose of HR Tech: @AltruLabs – Humanize Your Employment Brand

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Today on The Weekly Dose I review the employment branding technology Altru Labs. Altru Labs is an employment branding platform that will transform the way you create content, market your company’s employer brand and personalize the candidate experience.

How?

That’s the cool part! Mostly through your own employees, like a brand ambassador program, but different!

It’s kind of like Quora for your own company. Quora basically is a platform where people ask questions, and people who know answers will answer back. Altru Labs, through video, lets candidates ask questions and your employees answer using Altru’s simple mobile video app.

These videos are then embedded into your career site and searchable, so candidates can come onto your career site and discover almost anything they want about you, your jobs, your culture, etc.

On the talent acquisition side of Altru Labs, you have a great dashboard where you can actually funnel certain questions to certain employees who you think will be great at answering. Candidates can also pull all answers for a certain employee to see all of their content.

On the content side, you can share your employee videos on your career site, directly on a job description posting in your ATS, or through direct social promotion of your recruiters and employee ambassadors.

What I like about Altru Labs:

– Mobile-first design so you are using the power of every smartphone each of your employees is carrying with them as a potential employment branding distribution tool through short-range video.

– While it’s designed, originally, for recruiting talent, this is a mobile video sharing platform that can be used across your enterprise in L&D, HR, inter-team communications and knowledge share, etc. The usage is almost unlimited because of the ease of use and ability to search and share content.

– This truly gives you a tool to highlight your best employee advocates in a way candidates will love. Want to know what it’s really like to work at your company, at that location, in that position, for that manager? Yeah, that specific!!!

Very new technology on the market that has the potential to grow very quickly. Some very large brands, with employment marketing and branding teams, are already testing. The pricing model is currently designed for TA, but soon you’ll see this evolve as organizations will see other uses across the enterprise.

If you are looking to really energize your employment brand and/or employee ambassador program this is a must demo!

The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net

Want help with your HR & TA Tech company – send me a message about my HR Tech Advisory Board experience.

Your Weekly Dose of HR Tech: @Job_Adx Smarter Programmatic Job Ad Spend

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Today on The Weekly Dose I review the programmatic job ad platform JobAdx. JobAdx is one of a handful of new platforms on the market that talent acquisition teams can utilize to run their own digital job advertising.

So, first I probably need to explain a little about what the heck is ‘programmatic’ advertising.“Programmatic” ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations, and manual insertion orders. It’s using machines to buy ads, basically.

Traditionally, you probably did very little with your own job advertising. You might have actually did some old school newspaper advertising, posted your jobs on job boards, or more than likely you used an agency, who charges a fee/premium, who would advertise your ads on various sites.

JobAdX is an advanced digital advertising technology with Pay Per Applicant model. Instead of running ads where you pay-per-click (each time someone clicks on your ad), this new programmatic technology actually only charges you for those who apply. So, ultimately, this pay-per-applicant will be more expensive than pay-per-click on a per event basis, but cheaper overall because you’re only paying for what you want, applicants.

So, what the heck does it really do? 

That’s really the big question, isn’t it! Basically, a programmatic ad platform puts your job ad in front of candidates where they are all over the internet. Traditionally, you would put one ad on one site (a professional association site, let’s say). Some potential candidates might go to that site, but many would not. But, almost all potential candidates are somewhere on the internet searching and doing things.

The programmatic ad technology finds the individuals you are looking for and puts the ad, in real-time, in front of them at whatever site they happen to be at. A great example is buying shoes. I love shoes. I bought 3 pairs of shoes this week! So, I go to a site to look at shoes. I find a pair I like, but I know my wife will kill me if I buy one more pair of shoes!

So, I leave that site and go to another site like Facebook. And what do you know there is an ad for those same stupid shoes on Facebook! How did Facebook know!?! Facebook didn’t know, the programmatic ad engine did know! Welcome to the future of job advertising!

A nurse has certain behaviors when searching online that will tell the technology, most likely this person in a nurse, which then allows the programmatic job ad platform (JobAdx) to put your nurse job opening in front of this person multiple times, across multiple sites, not just traditional job search sites.

What I like about JobAdx:

– Programmatic job advertising should be used by every TA shop, regardless of your number of hires, especially if you’re struggling to get results via traditional means. The JobAdx platform is simple to use and allows you to control your spend and budget with an “auto-pilot” feature to make it somewhat idiot-proof (which I definitely need!).

– The JobAdx platform has a great dashboard for you to actually see which jobs are performing really well, and which ones are not performing, so you can increase your spend on those you need, and decrease or stop completely on the jobs you no longer need traffic on.

– Advanced technology within JobAdx will ensure that once a candidate applies that candidate will stop seeing your job ads, which is a much better candidate experience.

– There is frequency capping within JobAdx as well, which is basically an automatic set of rules which will stop showing your job ad to a person after so many times. The theory is once someone sees your ad, let’s say six times, they’ve shown you they aren’t interested, so let’s not show them that same ad again, but go show it to others.

The goal of the JobAdx is to empower employers to advertise jobs more dynamically using the power of Real-Time Job Delivery. I’m completely enthralled by the technology and I truly believe every TA shop should be testing programmatic in their own shops. Go check out JobAdx and get a demo, then put a few hundred or thousand dollars you spend on traditional advertising and try it using programmatic.

The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net

Want help with your HR & TA Tech company – send me a message about my HR Tech Advisory Board experience.