Category Archives: HR Technology

2017 Michigan Recruiter’s Conference is October 25th in Detroit!

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That’s right gang! We’re back and better than ever!

The 2017 Michigan Recruiter’s Conference will take place on Wednesday, October 25th from 9 am to 4 pm in downtown Detroit onsite at our wonderful corporate host Quicken Loans!

Registration is now open – the cost of this event is $69 per person. This is a corporate talent acquisition event, no agency or third party recruiting pros will be allowed to register. It’s not that we don’t love you all, it’s that this is a development event, not a come pimp us with your services event.

Space will be limited, so please register early if you want a seat. You can transfer registration to another person on your team if plans change.

Who’s on the Agenda I hear you asking yourself! Oh, boy did I hit a few home runs this year!!!

SPEAKERS:

Carmen Hudson, Principle Consultant at Recruiting Toolbox, and Co-Founder of Talent42

Shaunda Zilich, Employment Brand Leader at GE

Will Maurer, Global Talent Acquisition, Sourcing Manager, General Motors

Holly Fawcett, Curriculum Development Manager at Social Talent

Margie Elsesser, VP of Talent Brand & Strategy at Quicken Loans 

Mike Bailen, VP of People at Lever and former Head of Talent for Zappos

Killed it, right?!?!

ERE, SHRM, and TEDx wished they had this line up coming to their events!

Thank you to our sponsors for making this happen – Lever and Quicken Loans.  We could not offer this at such a low price without their financial assistance and support! So, support them!

Can’t wait to see you all in Downtown Detroit! Bringing it to the D!

 

 

 

 

T3 – @HRMarketer Creating Awareness and Interest in Your Brand!

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This week on T3 I take a look at brand awareness solution HR Marketer. I became aware of HR Marketer through their tireless Vice President, Ronda Taylor. If you haven’t met Ronda and you’re in the HR and Talent Technology industry, and you’re in marketing, you’re doing it wrong. Reach out to her! Tell her I sent you (she loves that!). Also, tell her I said to give you a discount (she hates that)!

HR Marketer is a software database platform that does a ton of stuff. It’s part automated content distribution and part research into what’s hot in the industry and how and who is interacting with your brand. As a technology company looking to sell to an HR and TA audience, it’s a tool you must have at your disposal.

HR and TA Technology companies use HR Marketer to help them make better decisions about where they should be selling and who they should be selling to, but also it’s an easy button to automate and keep your content marketing in front of your audience. Do you know what content is getting the most bump for your team? Do you know which analyst and influencers are sharing your stuff the most? Can you give your executives specific metrics on all of this?

HR Marketer delivers all of that and more.

What I like about HR Marketer: 

– You can build ‘schedules’ for various kinds of content you want to be shared on LinkedIn, Facebook, and Twitter. Then, just drop in the link, add some hashtags and schedule this content to be shared as many times as you want, on the days and times you want for weeks on end. One action delivers the entire schedule.

– Want to know what conferences you should be attending, or you need to get your executives on stage at? HR Marketer tracks over 900 HR and TA conferences world wide, gives you reminders when speaking submissions are due and lets you filter by the factors most important to you.

– Want to get more involved with getting your content shared via media outlets, analyst, and influencers? HR Marketer tracks this group as well and gives you the research of what each specializes in, how to connect with them, and lets you send out announcements to them from the dashboard in bulk.

– Want to know how your brand stacks up against your competition? HR Marketer’s Insights allows you to see how your own brand stacks up but also allows you to compare your brand against others of your choosing. The data is all real time and you can save and send data to your team.

– HR Marketer also has a main dashboard that is configurable to the stuff you want to see about your brand and the part of the industry you want to follow, so each time you login you get a quick snapshot of what’s going on with you and the industry at that moment.

If you’re in HR and TA Technology, HR Marketer is a must demo. The actual cost is a really good value for everything you get. For me, just being able to schedule and track content is worth the price of admission, but there is so much other stuff they have that is super valuable to marketing and sales pros of tech companies within our industry.

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – just send me a note – timsackett@comcast.net

I Hate Lists! But Less When I’m On Them…Sackett’s Top HR & TA Influencers of All Time!

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It seems like there are fewer lists out recently as content. Five years ago lists as content were huge! It was the go-to content for every crappy content marketing professional in HR and TA technology. Why? Because they get traffic! People like to see their names on lists, or not see their names on lists and wonder why “he” is on the list and I’m not on the list.

Recently, Engagedly came out with the ‘Top’ 100 HR Influencers of 2017. The list is alphabetical but it also has numbers, so it looks like Uncle Lou Adler is #1 on the most influential list of HR pros for 2017. I’m number 77. Stacey Zapar is #99. Kris Dunn is #26. If you know the alphabet you can almost play a game guessing what number you might be! (Editor question – if it’s not ranked, why put numbers on it?)

So, anyway, I hate these lists, but I hate them less when I’m on them because, well, I’m human. It feels nice that someone thinks you might know something about something and put your name on a list of other people you probably think are smart. The problem with most lists, like this, are that the person putting them together probably hasn’t met or spoken to 97% of the people they’re putting on the list.

The Engagedly list added a ton of ‘influential’ HR people I’ve truly had never heard of! Most are heads of HR for giant Fortune 100 type companies. I’ll say that’s smart. If you want to sell your product to an enterprise buyer, butter up the heads of HR at big companies and tell them how smart and influential they are. That’s just good business!

The problem is ‘these’ people, for the most part, really aren’t influential. Big giant HR is usually vanilla. They use big giant vanilla technology and they do things that are safe. That’s not really influence, is it?

Outgoing SHRM CEO Hank Jackson is on the list. Hank definitely has some influence in HR, but he’s also retiring in December, wouldn’t Johnny Taylor, the incoming CEO, be a better selection? Penelope Trunk is on the list. Has Penelope done anything in HR in the past decade? She recently said she was sick of her own advice! That seems influential.

William Tincup, my friend, and a super smart guy is on the list. He’s also on the board of Engagedly. Shocking he made the list…

Like I said, I hate lists, because what I did above is what everyone does when they see these lists. No one is like, “Oh. My. God. Thank you for this list! I had no idea who I should listen to in this space!”

Okay, I’ll stop being a dick. The criteria I would use for a list would be something like: People I have had dinner with and I would pay; People that have taught me something in HR and/or TA and/or Life; People I’ve hugged because I like them, not because I felt like I had to; People I think are smarter than me; People that get it.

Here’s my list of Sackett’s Most Influential HR/TA People of All Time (also the best dinner party ever or the most dysfunctional family get together of all time, and every single person on this list I’ve met in person and probably hugged!):

– Celinda Appleby – Employment Brand expert at Nike, an Awesome smart lady with some sass! 

– Jason Averbook – HR and TA Tech genius, one of the best presenters in the world, first person I forgot to add to this list!

– Chris Bailey – CaymanHRGuy is his claim to fame, but he might be the best person in HR period. Smart, fun, giant heart.

– John Baldino – My HR guy on the East Coast, Smart, Caring, Just good people!

– Kassandra Barnes – HR technology marketing leader, sassy, smart, always open to trying new things.

– Michelle Berg – HR Executive and consultant out of Canada, super involved in HR community, hustler to the n’th degree.

– Josh Bersin – Everyone knows Josh, some dislike him, some love him. I like how he thinks.

– Steve Boese – Mr. HR Tech, #8ManRotation, One of the nicest guys you’ll meet in HR and he really knows his stuff!

– Bill Boorman – The most connected HR/TA guy in the world and always willing to go for a drink. Super kind, super smart.

– Sarah Brennan – One of the most underrated HR/TA Tech minds on the planet, expert home flipper, awesome person.

– Terryl Bronson – Trench TA Leader, my friend from my days at the Bee’s, always willing to help others, world class stick man.

– Steve Browne – Mr. SHRM, nicest guy in HR. The most positive, uplifting HR leader you’ll ever meet.

–  Dawn Burke – HR Leader who flat out gets it, funny, high energy, one of my closest friends in HR, she’s just good people.

– Heather Bussing – The one employment attorney on the list, which means she is my go to for all this stuff, and a damn good writer!

– Johnny Campbell – Ninja. Always looking to move forward. Pushing the envelope of recruiting worldwide. Charismatic.

– Teresa Carper – My VP of HR in my own shop at HRU. Super stud, won’t be outworked, ferociously loyal, brilliant.

– Glen Cathey – Boolean Black Belt Dude. The smartest guy in sourcing you’ll meet who doesn’t believe he’s the smartest.

– Lis Cervenka – Employer branding expert, TA tech executive, great marketing mind, respect the hustle.

– Matt Charney – Brilliant writer, sharp wit, wickedly funny, gets the game better than almost anyone in the industry.

– Joel Cheesman – One of the few ‘experts’ I listen to, truly knows his stuff and isn’t afraid to let you know it.

– Jackye Clayton – Awesome HR/TA Tech knowledge, a better person, funny, my sister from another mister.

– Graeme Close – Professor, best and most interesting wellness speaker on the planet, Nutrition consultant to Olympians & professional athletes.

– Connie Costigan – C.C.! One of the top HR tech marketing and communication executives on the planet, and just a great person.

– Gerry Crispin – The Godfather of Candidate Experience and TA, who I hope to become when I grow up. Life long learner.

– Amy Cropper – Quietly one of the smartest TA minds in the room who doesn’t feel the need to throw it in your face.

– Jim D’Amico – My partner in the Michigan Recruiter’s Conference, passionate TA leader, awesome person, brilliantly funny.

– Paul DeBettignies – Kindest, hardest working TA pro on the planet, always willing to get involved and help, gets recruiting at another level.

– Mervyn Dinnen – Super smart HR writer/blogger out of the UK, always asks the right questions to make you think.

– Kelly Dingee – Sourcing expert to the stars. Kelly can break down sourcing for the masses like no other person in the industry.

– Jim Durbin – Get recruiting and finding talent at a completely different level than 99.9% of the world and can show you how.

– Holland Dombeck-McCue – The Kid! Recruitment marketing genius, under the radar, oh, the places she will go!

– Kris Dunn – The OG, my ride or die, simply the single best HR/TA blogger on the planet and my best friend. #8ManRotation

– Ben Eubanks – The analyst from Alabama, and the nicest HR analyst you’ll ever meet! Smart, hardworking, always willing to share.

– Mary Faulkner – HR leader who is always on and willing to get involved, takes no prisoners and one of the few willing to tell it like it is.

– Craig Fisher – Employment brand expert, good people, respects the hustle. Gives back to our community constantly.

– Melany Gallant – HR Tech content marketing guru who is unafraid to try new stuff, which makes her stuff industry leading.

– Joe Gerstandt – Freak flag flier, one of the top D&I speakers/minds on the planet, someone most of us would aspire to be.

– Jamie Gilpin – HR and TA tech marketing executive, started most of the stuff others are doing right now, awesome lady.

– China Gorman – Great leader, period, gets the HR industry better than most, she’s the boss you wish you had.

– Ben Gotkin – Co-founder of ATAP, super passionate TA pro willing to work behind the passion.

– Shane Gray – Tireless advocate for TA worldwide, always willing to help and has outstanding ideas. Hustle times infinity.

– Kevin Grossman – Mr. Candidate Experience, gets HR marketing at a different level than all of us. Super nice dude.

– Chris Harvilla – Super brilliant TA Tech mind and leader, could run any TA shop in the world better than you’re doing it right now.

– Lance Haun – Kind, wicked funny, always helpful, truly understands the industry and how to help make it better. #8ManRotation

– Michael Heller – HR Tech CEO, grinder, an executive who truly works to understand the practitioner’s pain, and that’s rare! He’s good people.

– Maren Hogan – Marketing expert, hustles her ass off, a brilliant writer, so helpful. Never leave your credit card with her. 😉

– Paul Hebert – No one gets recognition, incentives, and employee engagement better than this man. Plus, he’s an awesome hang.

– Chris Hoyt – The recruiting guy, loved by all including my wife who is super hard to win over! I love talking shop with Chris.

– Carmen Hudson – One of the smartest TA consultants you’ll ever meet, has always shared her time with me, Talent42 Co-founder.

– John Hudson – He ran HR for Oprah, fools! Drop mic. Truly an awesome guy, always willing to help, great HR mind.

– Teela Jackson – Recruiting leader out of the ATL, true pro, super funny, gets recruiting at another level.

– Linda Jonas – An Aussie, living in Berlin, who just works tirelessly within the industry. Respect her hustle and willingness to always ask questions to make both sides smarter.

– Matt Jones – Recruiting leader who is an expert in the game, gives back constantly, great positive energy, closer.

– Charlie Judy – HR leader/expert who gives back to the industry constantly, gets workplace culture at a completely different level.

– Micole Kaye – Influencer marketing expert, a millennial who acts like a Gen-X, super high ceiling because she’s unafraid.

– Katrina Kibben – Employer branding, marketing pro, writer, involved. Someone who is always willing to help and give back to the community.

– Kyle Lagunas – My favorite TA/HR analyst, wicked funny, fabulous, will poke fun at his own industry, smart.

– George LaRocque – Always knows where the money is, constantly letting the industry know stuff before anyone else, I listen to him.

– Sharlyn Lauby – The vast HR community loves the HR bartender and so do I, straight talk in a way that doesn’t talk down, she writes for those HR pros in the trenches.

– Madeline Laurano – In a world of puff out your chest analyst, Madeline is a pros-pro who quietly knows more than 90% of the room. Flat out produces great research.

– Jason Lauritsen – Super HR leader, better guy, truly wants to see you be a better you. One of my favorite people in the industry.

– Jessica Lee – The most talented young TA leader on the planet, period. Brilliant mind. Tireless worker. Great spirit.

– Tony Lee – Working constantly to evolve SHRM from the inside, awesome guy, always working to make his business better.

– Steve Levy – Polarizing TA genius who will tell you exactly like it is, even if you don’t want to hear it. Truly knows his stuff.

– Roy Maurer – Expert writer in our space, not a hack blogger like me, kind, giving, always willing to help hacks like me get better.

– Jennifer McClure – The one HR speaker everyone wants to hear and see, self-made, constantly improving, such a good person. Knows what she talks about.

– Trish McFarlane – No one in HR in the past decade has come farther in their career. HR leader, analyst, HR Tech executive.

– Debbie McGrath – Founder of HR.com, she’s forgotten more about this industry than I’ll ever know. Constantly innovating.

– Rob McIntosh – Executive TA advisor that is a top 1%er in terms of knowing more about TA than all of us. One of the few I read and listen to in this industry.

–  Victorio Milian – A better human than you and I will ever be, HR consultant and leader, one of the nicest guys you’ll ever meet, with a keen eye.

– Crystal Miller Lay – Employment branding and recruitment marketing expert and leader, constant hustle, unapologetic in a good way.

– Jessica Miller-Merrell – The queen of HR/TA blogging, HR/TA tech expert, constantly pushing forward, challenges the norm.

– Danielle Monaghan – The only head of TA for a giant corporation I’ve ever met you will tell you exactly how it is, publicly. So awesome!

– Neil Morrison – HR Executive out of the UK. Might be smartest HR dude on the planet. Great writer and thinker. I’m love listening to him.

– Kevin Mullins – HR Tech marketing executive, flat out ‘gets it’, a driving force behind WorkHuman, had great vision.

– Shannon Pritchett – Worldwide sourcing leader, Ms. SourceCon, super smart and willing to give back to the community.

– Laurie Ruettimann – Friend. Original HR blogger with snark and sass, showed everyone else how to do it. Mentor of mine. Smart beyond our industry.

– Tim Sackett – Like I said, I hate lists, but I hate them less if I’m on them!

– Lars Schmidt – HROS co-founder, Fast Company author, employment brand strategist who is super nice, helpful and giving.

– Robin Schooling – Trench HR leader, blogger, an awesome lady who just gets HR at a level most will never get to.

– Jason Seiden – Branding genius, overall genius, one of the few people I shut up and listen to when they speak. Always has great ideas.

– Mary Ellen Slayter – Content marketing expert, good people, knows where the bodies are buried in our industry and can use that knowledge to help her clients.

– Leela Srinivasan – Top 3 HR/TA Technology CMOs on the planet who also never invites me to her events. She’s smart that way.

– Marcus Stewart – HR professor at Bentley Univ., best friend since junior high, the single smartest person I know.

– Matt Stollak – The only HR professor on the planet who has been able to make the transition into mainstream HR writing. Sparty. #8ManRotation

– Mark Stelzner -HR advisor to the who’s who of HR leaders on the planet. Might be the person in HR who can fix you the fastest, and he’s just a great guy.

– Will Staney – TA consultant, industry expert, always willing to give back and work to make the industry better overall.

– Bret Starr – Marketing genius who doesn’t believe he is. Nice dude, great leader. Some of the best ideas on the planet.

– John Sumser -Brilliant dude, industry guru respected by all, one of the few who will ask the toughest questions and get the answers.

– Ronda Taylor – HR marketing expert, Twitter hashtag guru, constantly helping others get better at the game.

– Ron Thomas – Global HR leader, tireless industry advocate, awesome person, your guy on the ground in Dubai!

– William Tincup – Part of my tribe. Great sense of humor I’ve ever met. Smartest guy in our industry. I envy his mind. He’s my go to on most things in life.

– Ambrosia Vertesi – Exceptional HR leader who is wise beyond her years, HROS co-founder, creative with a great sense of humor.

– Jess Von Bank – Tireless industry sales executive who is in constant hustle mode, not constant sales mode.

– Jeff Waldman – Social HR Camp founder, constant industry advocate north of the border, brilliant TA mind.

– William Wiggins – Exceptional HR Leader, one-half the great Wiggins-Hudson duo, one of the funniest HR pros I know.

– Mike Wood – Marketing leader for Globoforce, never stops, behind the force that has become WorkHuman, one of the good guys!

– Stacy Zapar – Constant hustle. Super talented TA leader. Uses her skill sets better than anyone on the planet. Beyond nice.

– Shaunda Zilich – Employment brand leader at GE, can build a motor cycle, thinks about EB completely differently than everyone else!

Okay, I know I’ve forgotten about fifty people, so I apologize to all those friends and smart people I’ve left off this list! Also, I know it’s not in perfect alphabetic order. Look it’s my list, I can arrange it any way I want!

Damn, this list thing is harder than it looks!

 

 

We’re Like the Venmo of Recruiting

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So, for the Gen-X and older folks reading this I first probably need to explain what Venmo is. Venmo is a digital payment system, like PayPal (Venmo is actually owned by PayPal) but different. It’s a mobile app that allows you to make payments between friends and socialize the exchange. Out to dinner, want to easily split the check, one person pays, the others “Venmo” them their share and you get this cool friend feed to see what everyone is doing.

I’ve got three GenZ sons and they Venmo. They don’t carry cash anymore, so when they need to exchange funds with friends, it’s all done on their smartphones.

So, we constantly see talent acquisition and HR technology call themselves the “Tinder” of recruitment, or the “Uber of HR”, or some other stupid comparison to make themselves sound way cooler than they really are. I figured no one is saying they’re the “Venmo” of Recruitment, so what the hell, I’m stealing it before anyone else can!

Here’s my Venmo for Recruiting product. It’s a mobile, crowd-sourced app that shows your network where everyone is interviewing and allows you to share information, contacts, questions, reactions, etc. of your interview experience. Candidates can crowd source positions with each other, ask for help in making connections with companies they’re interviewing with, and share how a certain hiring manager might be to work for.

I’m going to start there. Only candidates, no employers, to build traction. Completely free, I’ll live off my angel funding for the first three years on our way to 50 million users. Then, we turn on the employer portion, ala Glassdoor but better, that will allow employers to see what networks are saying about them and their jobs, but not allow any responses or interactions.

You get to see this new voyeuristic kind of experience that is hidden camera in nature to know what candidates truly think about your organization, your hiring managers, your interview experience, your jobs, etc. Then, it’s up to you to make some decisions on how to change what you don’t like, highlight what’s going well, and basically find ways to use the data from our “Venmo of Recruiting” (it’s trademarked!).

If I know anything, I know TA leaders will pay for inside information to what candidates truly think about them. They’ll pay a lot! Also, they’ll continue to pay to see how that data changes with the changes they make. How cool would it be to have this kind of lab environment and be able to test out pieces of your candidate experience and see real-time feedback?

Also, how cool would it be to have a network sharing real information about interviewing, jobs, organizations, etc., on a mobile platform within your trusted network if you’re a candidate? Venmo for Recruiting. I’m calling it “FeedMo.us” – Feedback and More.

Feedmo.us is now taking meetings with angel investors. Just send me a note if you’re interested in being a part of Venmo for Recruiting!

T3 – @Ongig Transform Your Job Descriptions

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This week on T3 I review the video job description platform Ongig. I first ran into Ongig when their co-founder and CEO, Rob Kelly, started posting some great content around the ATS market and which ATS systems were being used most. I’ve used Rob’s data at least half a dozen times for posts of my own! (Top 70 ATSs on the Market) 

So, I knew of Rob before I knew of Ongig. Because I liked the great content Rob was putting out and I wanted to know more about him and his company and what I found was really impressive! Ongig takes your boring, static job descriptions and turns them into dynamic digital job ads that match your employment brand and drive more candidates to your organization.

Ongig isn’t the only company on the market that can do this and I’ve highlighted others on T3, but the Ongig has taken a few more steps others haven’t. They’ve figured out how to integrate these within your ATS environment, not outside it, thus capturing and driving all this traffic back into your one system and process. That’s huge. It’s great to have great looking digital job descriptions, but it doesn’t do me a ton of good if they’re just sitting there outside my current process.

What I like about Ongig:

– Every ATS has the same issue, the job description pages are usually boring and plain. Ongig shows you and lets you build great job description pages for each job that are multimedia enabled with video and much more.

– The platform is easy to use and intuitive. Simply drag and drop your own pictures and media within the platform to control your own media management.

– ATS integration is paramount. It’s not enough to just have great digital job descriptions with video. You also need to be able to drive all those applicants into your current process to capture. Too many clicks and all that great looking video and branding is meaningless. Ongig is currently working with Taleo, Brassring, Greenhouse, Lever, SmartRecruiters, etc. The more open the API of the ATS the easier it is to pull off this integration.

– “App Store” type experience. Want to add a “Join our Talent Community” to your career site, JDs, etc. Ongig can support third-party talent community widgets or embed their Talent Community widget. Work Testimonials built into your JDs and career site? Sure, if that’s what you want. Glassdoor comment stream on your career site? Yep. Purpose driven mission statements on every JD? Not a problem. Pick and choose which features you want with rather ease. Chatbots, social sign-in, maps, walkscore, etc.

– Have an ATS that forces each applicant to register and you just want single-click to apply? Ongig can build that out for you as well.

Too often I run into TA executives who have their tech stack fairly determined for a number of reasons (long contract, limited budget, etc.), but they still have a need and a desire to add a bunch of stuff that candidates expect. Ongig has the ability to prop up these kinds of processes through their job description platform.

Clearly, the ability to add video to job descriptions and make them dynamic is Ongig’s bread and butter, but really Rob and the team can do so much more. If you have god awful boring job descriptions, need more functionality than you have with your career site and JDs, Ongig is worth a look.

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – just send me a note – timsackett@comcast.net

T3 – @Teamableme – Recruit the Best Talent from your Employees Networks

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This week on T3 I review the employee referral technology Teamable. I’ve been a big fan of employee referral technology for a few years now, so I thought I already knew what Teamable was before I demoed. What I found was Employee Referral Automation 2.0!

Jobvite kind of created the industry of employee referral automation and leveraging your employee’s social media networks. For the money and the ROI, employee referral automation is still the most underutilized technology in talent acquisition. Almost every TA leader will tell you employee referrals are their highest quality hires and one of their top sources, but the spend almost zero dollars on technology to better these stats! It’s completely insane!

So, Teamable takes employee referral automation and says, how do we make it better? What do current users of employee referral automation like, and what do they wish they had that they don’t with this tech, and what is no one doing with this tech? This is what I think will ultimately set Teamable apart from other players in the space of employee referral automation is their innovation and ability to show organizations new ways to leverage this technology.

Teamable also found a game changer when it comes to using their technology to potentially increase your organization’s diversity hiring. That’s huge!

What I like about Teamable:

– Employees in your organization have the ability to see both the referrals they’ve made and what’s going on with them, but also those they’ve requested and where those are at as well. It’s one of the major gripes employees have after making a referral, that they don’t know what going on with it.

– Gamification is integrated very well into the dashboard showing a leaderboard of most referrals, which employees are most active, which employees have the most connected network, etc.

– The ability to segment out within your organization which employees you want to send specific job postings to. Why is that important? Diversity hires more diversity. Let’s say you had an opening for a Sales Rep. Your team was top heavy with dudes and you wanted more females. Instead of sending out this posting to all the sales reps you only sent it to your other female sales reps. What would happen? More than likely the referrals that came back with other female referrals. It’s not a guarantee, but the percentages are pretty good. BTW – works with any segment of your employees!

– ATS integrations already built for Jobvite, iCims, Lever, Greenhouse, etc. and Teamable will give you a visual cue if the person being referred is already in your current ATS, which is super helpful in letting those who referred know as soon as possible.

– Great UI/UX with their dashboard and ability to pull metrics and see the full funnel.

If you don’t have employee referral automation this is a must demo. I don’t know how to make that any clearer, this technology is a game changer for hiring more employees for less money and higher quality. I’m shocked that it’s not used by 100% of organizations who rely on and desire more referrals.

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – just send me a note – timsackett@comcast.net

T3 – @CaymanHRGuy Takes Over The Project – #SHRM17 Recap of @Beyond_Com rebranding as Nexxt

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My buddy Chris Bailey, Director of People & Organization at PwC, was at SHRM National this year, and I wasn’t. So, he sent along a post for the blog! I asked him to stop by and review Beyond that rebranded as Nexxt. Enjoy! 

Make sure you follow Chris on Twitter @CaymanHRGuy! 

Whats Nexxt? What Tics? Who’s here? So What! 

Ahh, the annual SHRM Pilgrimage, this year set to the backdrop of live Jazz, beads and the all-night antics that is Bourbon St, yes that’s right we are in New Orleans! Alas our owner of this site, Mr Tim Sackett, decided New Orleans wasn’t for him, I’m not sure why but I don’t think Tim has recovered from the last time both he and I were in the same location at the same time (You can read about that by paying $10,000 into the Chris & Tim Cayman Fund for recovering HR peeps). But he has been heard constantly humming along to the sounds of “Now That’s what I call HR” available now on Itunes…..Thus he sent me, his roving eye in the sky to report on what’s hot and what’s not at the SHRM conference.

Now as we all know Tim is a technical genius on the HR stuff…pregnant pause… So he wanted me to look at one thing in particular; a company called Beyond.com (Now known as Nexxt).

Now I was intrigued with Beyond.com as literally when they heard we were coming to review I was sent a press release by a lady called Maren Hogan of Red Branch Media. If you don’t know Maren she is one of the hardest working media pros at the event, not only was she helping Beyond launch this latest iteration of the company but she attended and supported various speakers, went to all the various networking events and even found time to have fun at the Harry Connick Jr’s concert. I say this for no other reason than if you want a lesson in how to network at a conference, build your brand, be seen and be sought out, then simply spend next year as Maren’s shadow. I guarantee you will be exhausted, amazed and light years ahead of where you are now in terms of just how much effort goes into being at the top of your game.

Back to the task at hand, Beyond had their booth draped in black with mime artists, jugglers and a jazz band right up until the countdown clock struck zero hour and then to much fireworks, t-shirt throwing and fanfare they rebranded as Nexxt.  A 20 year veteran in the space that has become more “tech-enabled” which at its core is a suite of agency tools that gives recruiters and talent acquisition professionals the ability to create customized campaigns that reach the candidate personas they design.

Does it work? 

Sure it does, but so does Indeed, and so do a few smaller players in this space. It’s a little more niche than Indeed with some pretty impressive stats. I ran a search as a job seeker for an HR Director role in the US and had over 7000 results returned (Clearly a demand for HR folk!) The same search on Indeed has just over 8500, so pretty similar job stats. If you are an employer and want to search a CV database there are Millions to choose from, on indeed it tells you they have 7.5 million CV’s in their database. So it certainly proves its veteran credentials. Nexxt is easy to use and its deep dive is also robust.

From a candidate perspective, I really don’t know why they continue to allow Google ads to show up in the job search bar as it cheapens the look of the site. I know I keep reverting back to indeed but when the employers and candidate in your space rate it as the number one recruiting tool you can’t help but compare regardless of the technical difference between the two. The creation of targeted and budget specific advert campaigns is better functionally than Indeed’s filter, so I know results will vary. At the end of the day, it comes down to feel. I like the feel of Nexxt, it feels boutique with some big data behind it. It feels a little more personal and I would certainly test it in niche areas of recruitment. It has clearly been a crowd pleaser but so was Steve Jobs launch of “Next” Computers. The fab PR needs to be backed up by great performance and Nexxt has that ability (unlike Next computers!) so watch this space as I see Nexxt growing even more of a foothold into bespoke campaigns.

So what else went on at SHRM, Dawn Burke, Jennifer McClure, Steve Brown and his new book! Jason Lauritsen, Mary Faulkner and a plethora of other inspiring HR folks who at their heart just talk sense. I heard about other great talent presenting for the first time and I look forward to watching some of the sessions on demand as the next gen is here and making waves! There was also a sighting of the lesser spotted Rueittimann but these reports have not been confirmed.

Tropical Storm Cindy led to 15,000 HR folk turning into professional grade weather forecasters but New Orleans airport was un-phased and carried on operating regardless. Top marks.

Until Next year in Chicago! SHRM17 has broken me!

 

How Big Is Your Hotel Room? Measuring your HR Influence! #SHRM17

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Just got off the spring HR conference season, although it seems like the HR/TA conference season is now never ending. It used to be the conference season for HR and TA conferences were spring and fall, with the one outlier being SHRM National at the end of June. Now, you can go to a conference in any month of the year!

As one of the many people in our industry that writes, speaks, etc. Some folks would consider me a person who has some influence in the space. I certainly don’t have the most influence, but I do okay. My wife likes to call me a ‘micro-celebrity’, meaning I have about 23-ish HR pros around the world who know who I am, and might want a hug when they see me!

When you go on the HR/TA conference circuit, as an influencer, you get humbled very quickly, as you run into conferences where your influence is minimal, and come conferences where you’re the rock star. I just came back from a conference where I was humbled, so I wanted to share how you can tell your value at a conference as an influencer!

It’s the size of the hotel room they give you!

Let me break down the ratings of Influence “5” being the highest influence, “1” being the lowest influence in the HR space:

Level 5 HR/TA Influencer:  You’re in the suite life! Gerry Crispin is a level 5 influencer! I was at a conference with him recently and his “room” was actually 4 rooms with a breakfast nook, two fireplaces, and a hot tub! That’s influence! We won’t talk about my room as compared to his! Level 5 Influencers also are picked up at the airport by someone holding a sign with their name on it. Probably have a gift basket in their room that includes something cool like a pair of Beats by Dre or Oakley sunglasses or something. Most level 5 influencers do not attend conferences for free, many of these gigs are paid gigs. (I’m not saying Gerry was paid, just that those at level 5 can get paid if they desire)

Gerry is a level 5 influencer because TA buyers listen to what he has to say. If Gerry says buy “X” software/product, people will buy. If he says “Y” software/product is crap, people won’t buy. Don’t tell me you’re a level 5 influencer without being able to move the market!

Level 5 HR/TA Influencer upgrade moment – Kyle Lagunas had a giant suite on top of the Bellagio in Vegas this year. I got invited. It was HR nerds acting like rappers, and it was awesome!

Level 4 HR/TA Influencer: You get to stay at the same hotel as a Level 5 influencer but you don’t get the same room! You probably don’t get the private ride to your hotel from the airport, but they’ll send you a note on what shuttle to take, you might even get the gift basket, but you will never get the breakfast nook! Level 4 and 5 influencers also are personally invited to these conferences, they never have to ask to attend. You’ve reached a certain level when you’re no longer begging to come to an event and work for free!

Once you reach level 4 you start getting invited to private dinners with vendors. Really nice meals at restaurants you would never go to unless someone else was paying and ordering drinks you wouldn’t if you were paying the tab.

Level 3 HR/TA Influencer: Welcome to the Hampton Inn, are you a Hilton Honors member? If so, we can get you a free bottle of water and move you to the top floor! Level 3 Influencers have made it to the land of not having to pay their own way to a conference, congratulations, that’s actually a huge step! The expectations though for this honor will be you’ll be writing, tweeting, IG’ing, Facebook live’ing, Snapping your life away for two straight days. It’s a big step to reach level 3, but that step comes with a lot of work conference organizers expect from you. At level 3 you’re probably booking your own hotel, flight and sharing an Uber to the event. But, you can turn those expenses in and get reimbursed.

Most likely at level 3 you probably had to ‘apply’ to attend the conference. Someone took a look at your name and others who applied and determined you carried enough influence to make the ‘list’. No one was contacting you asking you to come, but to be in the game, you must play the game! Level 3 influence comes with VIP access to the big HR parties, which usually means you don’t have to stand in line!

Level 2 HR/TA Influencer: You’re paying your own travel, but enough level 3-5’s didn’t want to come to our event, so we’ll give you a free pass to get in! With this free pass, we’ll make you dance like a monkey and do anything else we ask. Where a t-shirt with your logo? Sure! Many level two’s will bunk up in a two queen room. I once asked Kris Dunn if he wanted to share a room and he wouldn’t talk to me for a month! He was definitely not at level 2!

Level 1 HR/TA Influencer: At level 1 you’re paying your own way for everything. Travel, conference admission, etc. You’re probably sharing an Airbnb with other level 1’s and 2’s to help offset the cost, but you’ve got a dream, the Gerry Crispin 4-room suite dream! Plus, you can probably make at least a meal or two from snacks and candy given out at expo booths, and some giant HR vendor will have a huge party you can attend with the rest of the heard!

Some vendors completely screw themselves when they don’t understand the levels! If you’re a level 5 and a vendor treats you like a level 3, you can best believe you’ll never go back to that event! But, if you treat a level three, like a level 4 or 5, you just created an influencer friend for life! It works both ways!

The key for vendors is to try and get the most value for the level. It’s Moneyball! I want an up and coming level 3, who will probably be a 4 or 5 soon, to be at my event! I can get level 4 or 5 influence, on a level three budget. The hard part for all vendors is understanding who actually has real influence and who’s just pretending. Since I wrote the HR/TA Influence levels, I’m putting myself down as having some influence! 😉

The Best Recruitment Marketing I’ve Seen in Years! #VueDD17

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Okay, the last post from HireVue’s Digital Disruption, but it was something I had to share! TA leader Molly Weaver at Children’s Mercy Hospital in Kansas City is killing the game! If you do an interview with Children’s on the HireVue platform, they have actual kid patients ask you the interview questions via video!

I shared one on Twitter this week under the #VueDD17 stream and I haven’t been able to get those actual videos to share, but here’s one you can get a taste of how Children’s recruitment marketing is just amazing:

You’re in 2017. Molly and the TA team at Children’s is in 3017!

Seriously, talk about driving culture through your hiring process! It’s hard not to get emotional watching these kids ask you screening questions and then you have to go answer it!

This one single idea is the best recruitment marketing I’ve seen in years.

Imagine how you could take and use this idea in your own TA shop. Casual dining, go have actual guests ask the questions for your server screening questions. Get some half-drunk guy at the bar to ask bartender questions! (okay, just kidding!)

Go connect with Molly, she’s a brilliant TA leader and if you’re at CHRO in healthcare with a crappy TA team, back up a dump truck of cash on Molly’s door and talk her into coming over to your team!

Besides transforming their screening and interviewing, Molly’s team also added in HireVue’s “Introduce Yourself” tool that gives every possible candidate to your organization the ability to tell you who they are and why you should hire them.

Molly had some awesome stories of finding and hiring candidates from this tool that they might never have found without it. Some of these folks applied to jobs at Mercy several times and never made it past the first stage. Also, an amazing 28% of these hires were diverse candidates!

Before you say you don’t have the resources to do all this awesome stuff, know that Molly and her team did this on a shoestring budget! Found the kids on their own, filmed them, kept it as real as possible, and it’s brilliant!

Really amazing stuff, I’m starting the Molly Weaver fan club, let me know if you want in!

Should Talent Acquisition Be Driving Revenue in Your Organization? #VueDD17

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I’m on a plane flying back from HireVue’s Digital Disruption in Park City, UT this week. Really well-done user conference which is more non-user conference than user conference. Agenda loaded with great TA content, a ton of really high-level TA leaders in attendance to drive great conversation and almost no product pitch!

One of the panels they had took a strange turn down the path of whether or not, as part of a great candidate experience, TA should be making consumer offers within the apply-hire process. Basically, everyone on the panel (all retail of some sort) were really excited about their ability to drive increased revenue by sending candidates consumer offers during the hire process.

“Hey, Mary, thanks for applying for the Manager of Accounting on Wednesday, we hope to get back to you soon on the next steps! In the meantime, please feel free to use this code for 35% off regular price merchandise at the Shoe Barn!” 

My first reaction was horror!

The last thing I need my TA leaders concentrating on is driving revenue. I need talent. Figure that out and then let’s talk about you and your sales capabilities!

But the more I thought I about it, the more I think I’m on the wrong side of this!

If you’re in the business of making money to stay in business, shouldn’t every single part of your organization be focused on driving revenue? I think so. Profit or Non-profit, I want an organizational culture that is about maximizing revenue so we can better serve our mission, whatever that might be.

Can TA drive revenue through candidates? Yep. The bigger your are, the more opportunity you have. Clearly, retail, dining, etc. probably have a better chance of being more successful at this task.

Word of Caution: If you want to leverage candidates to drive revenue you better first have your candidate experienced buttoned up end to end! You can’t be awful at candidate experience and think your discount offers are going to play well when the candidate is pissed off because they never even heard if you got their application!

Bad candidate experience will more than likely lead to a bad consumer experience. So, don’t think that offering a ‘Free Appetizer” to candidates who got turned down are going to make them feel better about not getting the job!

The panel offered up a great suggestion to where these offers probably fit best – after the first interview. This goes out to those candidates who you felt were worthy of the next step, give them a little thank you and an opportunity to experience your organization on the consumer side as the process moves forward.

All of these offers can be tracked and TA can actually show how much revenue they are driving to the top line of the organization. Don’t gloat too much about your $250K in revenue you gave away at a 35% discount. That margin is low, but revenue is revenue, and besides Ops, no one else in the organization can say they added to top line sales!

I actually asked one of the HireVue product people if they would be willing to tie a data point to candidates who buy the most on one of these offers! They laughed in my face! But think about the slippery slope this creates.

I want to hire ‘fans’ of my brand. My biggest fans probably spend the most in buying stuff from my brand. So, if I can offer applicants a code to buy, why wouldn’t I want to talk to the suckers candidates who bought the most!?!

Food for thought Revenue Driving TA Leaders!