Where do you find the best recruiters?

Logical Argument (that I had with someone recently):

Best Recruiters = Best Companies to Work For

Rationale: The best recruiters bring in the best talent, the best talent makes the best companies.

Illogical Argument (but frequently factual):

Worst Companies to Work For = Best Recruiters

Rationale: If your company is the worst company to work for, meaning you have a bad environment, and a bunch of other negative stuff, it’s going to be very hard to recruit top talent to your organization.

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I was having this conversation with an HR executive that I highly respect but he can be a major idiot (i.e., he use to be my boss which in itself doesn’t make him an idiot, that he does on his own).   Here’s my point.  Working at a bad company makes it extremely hard to recruit.  This type of environment breeds recruiters who either fail (and usually very quickly) or through tremendous odds succeed in finding talent to little by little make their organizations better.

His point is easy: Great company, everybody wants to work for you, recruiter cherry picks the best talent and then calls them to tell them they’ve won the Job Lottery (my explanation, not his!).

I’m not sure this is the chicken and egg scenario. Does the company make the recruiter great, or does the recruiter make the company great?  I really believe great recruiting can turn around a company that isn’t so great. But, average or even sub-average recruiters many times won’t pull down a great company.  At the same token, I do believe the Best Companies to Work For have more average recruiters than great recruiters (oh boy, I said it), why?

Because working in recruiting for a Best Company, makes you lazy. You know longer are the hunter, you become the farmer.

Before you blow a gasket I’ve worked in both environments, crappy going out of the business company where nobody wanted the job you were offering, to industry leading the best company to work for everyone wanted your job, even the crappy jobs.  It was easier working for the latter.

Did the best company still have challenges, you bet, but it was still easier.  We had high-class problems at the best companies (oh no! how do we properly select from all these great candidates) compared to the bad company (oh no! how do we keep the doors open next week if we can’t hire enough people).

So, what’s my point?  

If you are looking to hire a great, top performing recruiter don’t believe the hype that they need to come from a “Top” company.  Where they need to come from is a company that has faced major recruiting challenges, and they’ve found ways to be successful in-spite of those challenges. If you find a recruiter who has always live in fairy’s world their entire career you throwing them into your nightmare might cause their halo to fall off.

The Secret to High Performance? Stay in your Box!

I was reminded of something recently – getting out of the box – isn’t comfortable.

Now – I know what some of your are thinking – “But, Tim, you need to get out of the box to challenge yourself, to push the limits, to get you and your organization better!”

Really?

Or have we been sold this by this eras snake oil salesmen and women (leadership trainers, life coaches, every motivation, and leadership book written in the last 20 years)?

I’m not sure.

Here’s what I know:

1. People perform better when they know their boundaries. (their box)

2. There is comfort in knowing what to expect, with comfort comes sustained performance long-term.

3. In reality, a very small percentage of your employees will actually perform above their average performance being “out of the box”.

We as HR Pros tend to go a little overboard sometimes, in the attempt to “help out” the cause within our organization. That can be both good and bad.  Things are going as well as they could be, so we push to get everyone out of their box and reinvent themselves, in hopes that this will lead to better performance and higher organizational results.

When in fact, many times, it will lead to the exact opposite.  Not everyone is wired to get “out of the box”. In fact probably at a minimum 80% of the workforce should stay in their box, and keep plugging along with their solid performance that they are already giving you.

The trick to great HR in getting great performance is to find those race horses who you can push out of the box, and they show you a whole other level of performance that you and they didn’t know existed.  But if you keep pushing plow horses out on to the track in hopes of turning them into a race horse you, and they will fail.

So, don’t drink the Kool-aid and believe everyone can and wants to be out of the box thinkers and performers. Not everyone does and you limit yourself by thinking in such general terms.

When You Want It More Than They Want It

You know what?  Being an HR Pro isn’t tough, being a Dad/parent is tough!  But, sometimes they seem to be very similar jobs.

I was reminded this weekend that many times in life, you want more for your kids/employees than they might want for themselves.  We run into that frequently as HR Pros – you sit through 100’s if not 1000’s, performance management reviews, and in many of those, the conversation is centered around asking the employee,”Well, what do you want out of your career?”

The smart ones usually tell you what you want to here, the not-so-smart ones will tell you something totally off the wall, but either way, you end up feeling like you’re doing the parenting!

Recently, I was taught a lesson that I’ve taught many people in my career.  The usual scenario is me sitting with an executive or hiring manager, explaining to them there is nothing we can do to change this employee if they are not willing to change this for themselves first.  Seems simple, right!?

We can offer the best tools, the best teachers and mentors, send them away to great conferences and nothing happens, it’s the same old employee that we had before.  We (HR, leadership, etc.) keep trying to change the individual, but the individual hasn’t decided, yet, that they are willing to change. In a nut shell, this is Performance Management, and there is a ton of performance management in Parenting!

For me, this is about wanting to turn one of my sons into something they are not, or are not yet ready to become.  I can yell and push and plead and do everything my Dad probably did to me but if he hasn’t made up his mind to change, it’s just not going to happen.

It’s funny how we all teach and train things that we haven’t really experienced or understand.  It’s in our DNA to want more for those we care about most. If you are a great leader/HR Pro and you care about your employees, you innately want them to reach their highest potential, it’s a natural feeling.  The hardest part is getting to the point where you understand that no matter how much you want your employee to change for the better they have to want to change, first before any step forward will take place.  The hardest thing to do as a leader/parent is to wait for this to happen.

So, don’t stop giving them the opportunity because you don’t know when the light will come on when the desire to change will take over. It could happen at any time.  We set the table, we invite them to eat, then they either come and eat or they don’t.  The next day, we set the table again and again and again.

One of my favorite quotes of all time comes from Leo Buscaglia (who is a wonderful writer and teacher), Leo says: “We don’t love to be loved in return, we love to love.”   As HR Pros/Leaders/Parents I think Leo has it right. We don’t try and make those we care about better, for something we are going to get in return, we try and make them better (and continue to try) for the simple reason, it’s the right thing to do.

The hard part is we know, we see the potential usually because, we didn’t reach that potential ourselves, and through that experience, we want to make sure others don’t miss their opportunity.  So, we will head back to the gym, a little smarter, a little wiser and, yeah, I’ll probably still yell a little too much…

T3 – @ZipRecruiter – They’re not what you expect!

This week on T3 I review the upstart job board with 6+ million customers, ZipRecruiter! Okay, I have to admit, I wasn’t super excited to review ZipRecruiter. I had heard their commercials at least a million times and I thought I knew exactly what they were. Job board for the lower end paying jobs. I was wrong, and what I found, made me a fan!

ZipRecruiter is a job board with a lot of jobs and great marketing engine behind it. You can turn on the radio, TV, or Podcast without listening to one of their commercials. Their sweet spot is SMBs, the majority of their clients are in that space 2-100 employees, but they also are starting to go upstream as well into larger enterprise clients. Zip didn’t set out to cater to lower paying jobs, under $20/hr, but it is something they’re very good at. Zip is built for volume.

Zip is growing like crazy. Over 3 million jobs on their site, with over 60 million job seekers using their site, and over 40 million email subscribers for job alerts. They built a machine that drives applicant flow in a big way, and in a hurry. 48% of the jobs posted on Zip get a qualified candidate submitted in the first hour! 80% within 24 hours!

ZipRecruiter is also working extremely hard to increase the experience for the job seeker in a way that helps both the seeker and the employer with some of their new functionality that lets a job seeker know if when new jobs come on when employers are looking at their profile, etc. Job seekers are taking notice and coming to Zip by the millions.

Things I really like about ZipRecruiter:

– ZipRecruiter is super cheap to use, so you have to be crazy not to test them out and see if they’re right for you.

– Zip makes it super easy through machine learning to let them know if candidates are meeting the quality you expect or not, with a simple ‘thumbs’ up, thumbs down widget where the algorithm will continue to help flush out more candidates that closely fit your liking.

– In the SMB space, if you don’t have an ATS, you can use ZipRecruiter as your ATS pretty easily, and many do this. Zip now has a ton of jobs that are listed nowhere else on the planet because of all of these small employers only listing their openings on Zip.

– “Online Now” is a function within Zip that allows candidates and employers to know who’s currently active online in the system and employers can reach out and “Chat Now” live with candidates. Employers can even do an ‘Instant Interview’ via video with candidates at the moment if they desire using Zip. Also, candidates will see “application viewed” when an employer looks at their application, so candidates know they didn’t fall into a black hole. This helps make Zips users more active than many other sites.

– ZipRecruiter was one of the few original Google for Jobs integration partners so the jobs you post on Zip will show up high in Googles search results.

– Zip offers an exceptional mobile experience for candidates with one-click apply, text message alerts when new jobs are posted in their area, and skill sets.

I was expecting ‘same old job board’ type of stuff when I sat down to demo ZipRecruiter. What I got in return really surprised me! Zip does not want to be a job board of a decade ago, and they are constantly working to add functions for both candidates and employers to make the experience uniquely their own, and one that is extremely valuable to both parties.

It’s free to test ZipRecruiter, and if it works for you it’s very low cost to use it going forward. It’s really a no-brainer to add this to your list of technology in talent acquisition you need to test. The number of employers using and coming back to use it again says all you need to know about the value ZipRecruiter is delivering.

 

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – just send me a note – timsackett@comcast.net

Recruitment Marketing Isn’t About Automation

Look, I love everything Recruitment Marketing (RM). It takes two things I’m very passionate about Recruiting and Marketing and puts them both together. I love the creativity and science behind how do you get someone interested in some thing, more specifically how do we get a person interested in coming to work for us.

Recruitment Marketing technology is pretty freaking awesome! I love it as well. But, great RM isn’t about automation. Great RM is about what originally attracts us to anything.

Great RM boils down to only two things:

1. Do you want me?

2. You don’t want me.

I like to think about RM in dating terms. I’ve been married for twenty-five years so my dating references are a bit dated, but I now have sons who are dating so I get a new perspective.

When you like someone a couple of things could happen. One, they like you in return. This could be great for some, but a turn off for some as well. There are two specific things that happen when we date. We want to be wanted and we want to be pursued. So, the second is they don’t like you, and you don’t know why.

Let me give you an example from my own career. I always have wanted to work at Nike. I love their products. I love their brand. I would have been the best employee Nike ever hired! They didn’t want me. That made me want that job even more. Working at Nike is a tough gig to get, which is part of the reason I wanted it.

I did get offers from other organizations that were also great brands. Target was one who offered and pursued hard. Even tried to get me after I turned them down and went to work for Applebee’s. Sent a gift basket to my house before Christmas, 6 weeks after I already started working for Applebees. It felt really, really good to be pursued and wanted by another!

Most of us do the pursuing. If you’re extremely lucky in talent acquisition you have a brand that allows you to be pursued. There aren’t many of these organizations that are wildly pursued by almost everyone. Google, Facebook, Nike, etc. But, we all have a small group of folks who love our brand and organization for whatever reason.

We tend to discount these folks, especially if we have questionable employment brand, to begin with! Why would Charlie want to work here so bad!? Something must be wrong with him! That’s where most TA organizations fail.

If you have Nike’s brand you never question ‘why’ someone wants to work for Nike. It’s Nike! Everyone wants to work for us. If you’re ABC Manufacturing in Wildwood, NJ you question why anyone wants to work for you. It’s crazy, right!? It’s the exact same scenario, one positive, one negative.

All of this has nothing to do with the RM platform you choose. This is about the culture you allow on your TA team. You might not be Nike, but it doesn’t mean you’re not a great opportunity for someone. Leave that up to the person to decide, don’t decide for them!

 

Should You Fire Your White Supremacist Employees?

Oh, boy, this is a hot one! I thought about not evening addressing this, for like twenty seconds!

It was all over the news this past weekend when Cole White decided to travel from California to Charlottesville, VA to support a white supremacist march, that had a tragic outcome to some opposing the group White supported. Some Twitter accounts began almost immediately posting pictures of the white supremacist looking for help in discovering the identity of their supporters.

Why? Once you find who a white supremacist is, it’s fairly easy to destroy them on social media and in real life! The hot dog restaurant that Cole White worked for in California, Top Dog, LLC. (I can’t make this up), fired him as soon as they found out what he was participating in. He wasn’t fired for performance, he was fired because of the backlash of him being associated with this business.

Basically, Twitter won. Either you fire him, or we’ll make sure no one feels comfortable eating in your establishment, forever!

Is that legal? Can you fire someone over their political views? Well, yes! Okay, not if you work within the Federal Government, there are laws, for good reason, to protect workers who have differing political views. Although I would argue that Cole White doesn’t have a ‘differing’ political view, he is more of a terrorist, then some right wing nut job who doesn’t want to pay taxes!

Here’s the legal aspect of him being fired (from The Atlantic):

In many cases, firing someone for their political ideas raises few legal issues. Though public-sector workers can’t be terminated for their political views, and many union contracts require that an employer demonstrate “just cause” for firing someone, federal law doesn’t offer any protections for expressing political views or participating in political activities for those who work in the private sector and don’t have a contract stating otherwise, according to Katherine Stone, a law professor at UCLA who focuses on labor law. (There are a few caveats for those in states or municipalities with laws that go beyond the federal mandate.) But more to the point, Stone says, it’s not at all uncommon—or illegal—for private-sector workers to get fired for what they do in their free time if it reflects poorly on their employer. In cases such as this, an employer in the private sector simply isn’t required to employ someone who exercises their right to free speech, Stone says.

Here’s the money quote:

“it’s not at all uncommon—or illegal—for private-sector workers to get fired for what they do in their free time if it reflects poorly on their employer”

Should you fire white supremacist employees? Yes. Does this set precedence? Yes. Will an employee try and use this against you the next time they feel uncomfortable with something another employee does they don’t agree with? Yes.

It doesn’t matter. You do the right thing, at the right time, in the circumstances you have. Then, you worry about the next time, the next time. White supremacy and hate speech are not something you need in your workplace, ever. We aren’t talking differing political views of normal Democrats and Republicans. Some of my best friends have differing views on tax reform, healthcare, etc. I still love them and want the best for them. That’s normal, hate speech is not normal.

Understand that firing these employees just throws them back out into the wild. It doesn’t make it, or them, go away. Some will argue, and rightly so, that it’s best not to fire these employees because it gives you an opportunity to educate them, to help make them better. That’s truly being inclusive. I don’t agree or understand your hatred, but you are apart of this organization. We made a decision to bring you on. So, maybe we should try and help from the inside.

Will it work? Most likely, no. But it might. It might change one person. It’s a start.

I was married by a Jewish Cantor in a Temple in Lincoln, NE. This Jewish Cantor took in a white supremacist into his home who was unable to care for himself any longer. The Cantor was able to help this person see that the people this white supremacist hated the most were willing to care for and help him in his time of n d, when ‘his’ people were not. Cantor changed one man, not the world. But maybe this is how we change the world, one person at a time.

 

Do you and your HR Team have High HR Self Esteem?

I was talking to an HR Pro recently and it struck me how negative they were about their organization and their HR shop in general!  Don’t think this is going to be one of those blog posts about if you don’t like your job you should quit and follow your passion.  I don’t believe in that bullshit, that’s how people lose their homes and their families.  They get stupid.

This is for my brothers and sisters who are running HR shops.  You need to fire those folks. Really, I mean it.  Get up from your desk, walk out to their desk and tell them they can go home — forever.

It’s one thing to have a bad day, it’s a completely another thing to have a bad career!  You know exactly who I’m talking about.  You see them every day.  It’s like watching Eeyore on steroids.

I try and figure folks out.  I love asking, “Why you so mad?” Which just usually just makes them madder, but it’s fun to ask.  I have high HR self-esteem.  I like what I do.  I like what we do in HR.  I truly believe that an HR shop in any organization can be the most valuable part of that organization if they have the right folks running it.

Folks like me, with high HR self-esteem.  Folks who don’t believe the bad press HR gets.  Folks who don’t believe the haters.  Folks who at their core, understand how attracting, finding and keeping the best talent in your industry is a true game changer.

It’s alright by me that operations, finance, marketing, etc. all think the same thing. They all think they’re the most important part of the organization. That’s okay. I know.  I know we (HR) are! Knowing this allows me to let them believe their little fairy tale because I know it’s important to keep them happy.  So, I let them believe.  Don’t tell them, please.  ‘Belief’ is important for their continued satisfaction.

I’ll take the blame for when a bad leader turnovers another hire.  I’ll throw myself on the sword when communicating out another policy change made by executives, but one in which they’ll gladly give me ‘credit’.  I’ll let marketing take credit for the major sales increase, when I know it was my talent find that brought on the winning strategy for our organization.  I’ll let finance take credit for millions of dollars in ‘savings’ when I know it was the changes to our work structure that allowed us to make those savings.

Having high HR self-esteem does that.

I only ask one thing from my fellow HR leaders.  The next time you make a hire in your HR shop, please make sure that person has high HR self-esteem.  I can’t take any more HR pros who don’t like what they do.

What Would You Ask For If Your Workplace Went Union?

If you didn’t see it last week a Nissan automotive plant in Mississippi went through a union vote deciding on whether the 6,000 workers at the plant wanted to represented by the UAW. It’s 2017, right? Is it just me or does it seem strange that we are still having union votes?

Here’s what the Nissan workers who support the union vote say they are looking for:

“Union supporters complain that the company has been stingy with benefits and bonuses, that workers on the production line are pressured to sacrifice safety to keep the line moving briskly, and that supervisors arbitrarily change policies about discipline and attendance.”

So, basically:

  • Pay
  • Benefits
  • Retirement
  • Safety

The UAW is trying to make this out about race. Be careful thinking this is the real issue. When you have a predominantly diverse workforce it’s an easy tactic to use to drum up votes. This is about the UAW increasing membership, period. They could care less about race issues, pay issues, or safety issues, just come ask all the out of work former UAW members in Flint! The UAW would try and unionize a girl scout troop if it increased their coffers.

Have you been in a modern day automotive plant? You could eat off the floors. There are so many safety precautions in place you would have to be blind to put yourself in harm’s way. The average UAW employee makes twice the average salary of an American worker. These workers don’t need a union, they need a reality check.

This got me thinking though of what I might ask for if my company decided to go union. Or, what would any of us in a modern society ask for from a union? The reality is in today’s world with the current competitive talent landscape there really isn’t much a union can offer. Pay and benefits are pretty competitive, pensions are no longer viable with current life expectancies, and laws are in place to protect workers from most safety issues.

Here’s what I think most people would want from a modern union:

Flexibility in working hours. Not work from home, although in many cases that could be argued, but the ability to be treated as an adult when it comes to my schedule and getting my work done. It’s not too much to ask to allow me to drop my kids at school at 8 am then come into work by 8:30 am. Just because you want everyone at the office by 8 am, doesn’t mean it has to be that way. That’s just silly. Not all of your employees are living the same life.

Different Financial Benefit Options for Time in Life. A college graduate with student debt needs different financial benefits than your employees who are ten years away from retirement. A recently married employee looking to buy a house has different financial needs than the employee having his first kid go off to college. Having one company 401K match no longer makes sense to all of your employees.

Diet Mt. Dew Fountain Machine. Unions are stupid so I might as well ask for stupid stuff! If you want to represent me, you better install a Diet Mt. Dew fountain machine in the break room or will not get my vote and union dues. I’m paying you $17.63 out of every check for what? No, Diet Dew?! That’s not happening!

College Education or Free Skill Training for my Kids. Oh, wait, now I’m listening. Don’t you think if unions are truly invested in their members that they should be able to invest the dues and make this happen? We’re talking billions of dollars per year paid in union dues across America, for a very little amount of negotiating every few years. If you can guarantee my kids a college education or to learn a trade, now you’re earning your keep!

What would you ask from a union in today’s world?

 

DisruptHR Detroit Speakers Announced!

Detroit HR and TA Disruptors!!!

A month ago we announced that DisruptHR was coming to Detroit and asked for speaker submissions! Today we are happy to announce the 12 individuals who were chosen to speak from an outstanding group of submissions!

The event is September 27th at 6 pm in Detroit at the Garden Theater! REGISTER TODAY!

Here are the first ever DisruptHR Detroit event speakers (in alphabetical order):

Susan Bailey – “Go Ahead…Don’t Take Care of Your Employees and See What Happens”

Jasmine Burns – “Who Said Sales and Recruiting Aren’t the Same Things”

Shenandoah Chefalo – “Building a Resilient Workforce”

Rita Fields – “When Your Emperor Has No Clothes: Staying Motivated When You Work for a Jackass!”

Travis Furlow – “Paperclip Thinking: How many ways can we…”

Christie Hecht – “Confessions of a Millennial”

Nicholas Larche – “Your Employer Knows Where You Are, How You Shop, & Has Seen You Naked!”

Steve Lowisz – “The Drift & Shift”

Greg Modd – “No Excuses, Just Results”

James Reid – “HR from a Legal Perspective: Stories better than fiction”

Susun West – “Stop the Havoc!”

Patrick Wright – “True Intelligence vs. Artificial Intelligence”

I’ll be your host and Emcee for the evening, so you can expect tasteless jokes and hugs!

Also, we have some very generous sponsors and we’ll have prize giveaways, food and drinks all night. The Garden Theater is a wonder location right in the heart of midtown with attached parking.

Come support the speakers and become a part of the revolution that is pushing the envelope in HR and TA across the world!

 

 

 

 

 

 

 

2017 Michigan Recruiter’s Conference is October 25th in Detroit!

That’s right gang! We’re back and better than ever!

The 2017 Michigan Recruiter’s Conference will take place on Wednesday, October 25th from 9 am to 4 pm in downtown Detroit onsite at our wonderful corporate host Quicken Loans!

Registration is now open – the cost of this event is $69 per person. This is a corporate talent acquisition event, no agency or third party recruiting pros will be allowed to register. It’s not that we don’t love you all, it’s that this is a development event, not a come pimp us with your services event.

Space will be limited, so please register early if you want a seat. You can transfer registration to another person on your team if plans change.

Who’s on the Agenda I hear you asking yourself! Oh, boy did I hit a few home runs this year!!!

SPEAKERS:

Carmen Hudson, Principle Consultant at Recruiting Toolbox, and Co-Founder of Talent42

Shaunda Zilich, Employment Brand Leader at GE

Will Maurer, Global Talent Acquisition, Sourcing Manager, General Motors

Holly Fawcett, Curriculum Development Manager at Social Talent

Margie Elsesser, VP of Talent Brand & Strategy at Quicken Loans 

Mike Bailen, VP of People at Lever and former Head of Talent for Zappos

Killed it, right?!?!

ERE, SHRM, and TEDx wished they had this line up coming to their events!

Thank you to our sponsors for making this happen – Lever and Quicken Loans.  We could not offer this at such a low price without their financial assistance and support! So, support them!

Can’t wait to see you all in Downtown Detroit! Bringing it to the D!