Category Archives: Sourcing

Skilled Trades Aren’t Sexy to Gen Z and Millennials!

Posted on by
6

Wow! Really!?

Here are some other things that might surprise you:

  • They also don’t hang out on Facebook
  • They like Smartphones and using Snapchat
  • You shouldn’t pee into the wind
  • They think you’re old!

No shit, Sherlock, that younger people don’t find the Skilled Trades sexy!

I’m old. I was listening to NPR on way to work the other day and this well-meaning Gen X dude gets on the radio and says, “the problem we have in skilled trades is that teens don’t find them sexy”.

I’m like, of course, they don’t find the skilled trades sexy. Most don’t even know what the heck ‘skilled trades’ means, and if you show them, they still won’t find them ‘sexy’! Okay, well not ‘sexy’, but they should see what a great, stable job the skilled trades can be.

Um, yeah, no, you understand how young people think, right!?

Stable. Good pay and benefits. Something you can do for forty years and get a good retirement and pension. Are all things that will get young people to run away from whatever it is you’re trying to fool them into doing!

So, how do I get young people interested in the Skilled Trades? 

I don’t!!!

I get 35-year-old people interested in skilled trades!

You know what’s great about 35-year-old people? They can start to see the end. Sure that end is 25+ years out, but they start thinking I need to get my life together and do something that is (wait for it!), stable! Something that pays well and has ‘solid’ benefits. Something I can retire doing!

I don’t need 18-25-year-olds to fill skilled trades jobs. Those kids suck at showing up to work and listening! You know who’s really good at showing up to work and listening? 35-year-olds!

If you go into any retail store, gas station, restaurant, etc. and you say, “Hey, I’ve got a job that I’ll train you to do and you can earn a great living and have great benefits until you retire, and you’ll always have a job”, you’ll be like the Pied Piper leading people to your jobs!

The entire way we (and by “we”, I mean you!) is that you go hire 35-year-old people who have shown you that they are willing to show up to work, do work when they show up, but maybe they actually want to add something to their life that gives them a little more stability.

That 18-25-year-old doesn’t want your boring, stable, well-paying job, in which they must dirty their hands. They still have aspirations someone is going to pay them six figures to do nothing and give them a VP title.

By 35 we’ve had that beaten out of us. We’ve been humping $40K jobs for 15 years and we’ve almost, but not quite, given up on hope. You Mrs. Skilled Trades Job Lady are that beacon of hope!!!

Teens won’t solve the skilled trades shortage in America. That is something that is a waste of time for us to try and solve. “So, you, um, want me to stick my hand in a toilet!? Yeah, isn’t there an app for that?”

The 35-year-old has stuck their hands in worst places than toilets and they’re ready to work their butts off for your great skilled trades job. All they need is some love, some training, and a chance.

Skilled Trades jobs aren’t sexy to young people, but you already know that…

“In Transition” Isn’t Helping You Find a New Job!

Posted on by
1

I know you’ve seen this on resumes and profiles over the past few years! Someone is looking for work and they title their profile “In Transition”.

Quick – without taking five seconds to think about, be honest, what do you think when someone says, “In Transition” on their resume, cover letter, LI profile, etc.? Put it in the comments!

My guess is, like me, it’s not positive. If it’s not positive, you should remove it from your profiles immediately!

When I read “In Transition” my immediate thought is “why are you in transition? Must not be good! No one wants to be in ‘transition’!” A ‘transition’ can mean many things when it comes to your career. Some of those are positive, but I think the collective will see most of the reasons as negative.

I think the reason I read “In Transition” in a negative light when it comes to talking about careers, is that for me it makes me believe you don’t really know what you want. I’m not ‘in transition’, I’m making a change and this is exactly what I’m looking to do.

Reason’s you might be ‘transitioning’ in your career and now you are looking for another job:

Potential reasons for transitioning:

  • Retirement from your current role (which many will take as a negative because of age bias)
  • Completely switching careers (could be a positive, if you’re willing to start at entry level income for the career you’re choosing to go into)
  • You got fired
  • You got laid off/company closed
  • You had your own business, that has ended, now you’re finding your next gig
  • You took a leave of absence for personal reasons (FMLA, went back to school, child rearing, aging parent, etc.)

So, I’m on record saying that using the phrase, “In Transition” isn’t good for someone seeking a job.

The bigger question than becomes is there a good phrase for people who are out of job and want to get a job that TA pros won’t immediately believe is negative?

I’m not sure there is one, especially if the real reason you’re transitioning is negative! That seems obvious, but you would be shocked at how many messages I get from people ‘in transition’ that are wanting my advice on how to say ‘positively’ they were fired.

My advice is usually to tell the best version of the truth you can come up with, and try to back up that version of the truth is a lot of people who will give you a positive work reference. Ideally, from the place you just left, even if that last job ended in a termination for performance.

What experienced TA pros and hiring managers realize is that not every termination is really do to actual poor performance. Sometimes it’s just a simple personality conflict between the manager you worked for and yourself. That isn’t great, but it’s better than you just couldn’t do the job!

Here are some phrases I might use instead of “In Transition” –

– “I quit my last position because…”

– “I retired from my last position and I’m looking to work “X” number of years in “X” type of position…”

– “I haven’t worked in “X time” because…, and I’m looking for…”

– “I got laid off from my last position…” (This one seems easy, except so many people now use this when they were the only person laid off, but everyone else kept their jobs! That’s not a layoff, that’s just a nice way to get fired! So, you better be able to back this up because great TA pros will find out the truth!)

– “I started my own business. It failed (or it succeeded or I decided it wasn’t for me). I’ve got the entrepreneurial bug out of me and I want to help an organization succeed in the following way…”

So, what do you think TA leaders and pros? Does “In Transition” scare you off of a candidate?

 

The Talent Fix – My new book is now available to purchase! If your organization is having trouble hiring, this is a must buy! 

Talent Fix Review: My mom says it’s her favorite book that I’ve written!!! (I’ve only written one book!)

Purchase The Talent Fix now! 

The Weekly Dose of HR Tech: CareerBuilder Partners with Google Cloud Job Discovery

Posted on by
Reply

The week on The Weekly Dose I dig into CareerBuilder’s partnership with Google Cloud Job Discovery and let you know what it means to you as a Recruiting Pro and Leader!

CareerBuilder was one of the early partners with Google in a number of fronts. When Google for Jobs launched, CB was the first TA technology company to work directly with Googles team to build out their job schema and make sure that CB users who were posting jobs on CB would have those jobs show up high on GFJs search results.

CareerBuilder is pushing the relationship even farther with Google and they recently released a case study showing the advantages CB clients are receiving since CB started using Google Cloud’s Job Discovery A.I. and Machine Learning technology. Google wrote a great piece on this relationship and the advances CB users are seeing, check it out! 

What does all of this mean to us (Employers posting jobs on CB or employers thinking of using CB)? 

– Google knows what and how candidates want to search for jobs, so they built a tool to make this a better experience for candidates. CareerBuilder has also been in the game of wanting to deliver a great search experience for candidates coming to their site to look for jobs as well. When they both came together, it was pretty apparent that CB’s job seekers could benefit from Google’s Job Discovery search.

– CB started testing out Google’s Job Discovery as the backbone of their job search and some amazing things started happening:

  • 40% more views of jobs on CB’s Talent Networks
  • Candidate application quality increased by 18%
  • 41% increase on actions by candidates on their saved job search results

Why!? 

The A.I. and machine learning component of Google’s Job Discovery that is being used by CareerBuilder candidates actually improves the job search for candidates. Less false positives, the technology learns which jobs candidates are clicking on and applying for and then automatically will put more jobs that are closer to the ones you want in front of them.

What you see is less bad volume of candidates, but an increase in qualified candidates for your jobs. So, the partnership of CB and Google has reduced the amount of work it takes a recruiter on any given job by lowering the number of candidates who don’t fit your job and increasing the number that actually does.

One other driving factor around increased quality and relevance is CB’s and Google’s focus on mobile first location search. Most people want to be able to search for jobs based on commutable distance. Prior to Google’s Job Discovery search, this wasn’t as specific as most of us would want, but now people can easily search by very exact distances and times it takes to get to work.

CareerBuilder has been beaten up recently in the media with some moves they’ve made to focus themselves on the future and how things were handled, but in the end, it’s not show-friends, it’s show business, and CB is making the right business moves to ensure their clients are getting what they need.

Go read the Google Case Study, it’s a fascinating piece on why you might want to start looking at investing some of your job posting dollars away from Indeed and test out the Google Job Discovery tech that CareerBuilder is using!

The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net

Want help with your HR & TA Tech company – send me a message about my HR Tech Advisory Board experience.

London/UK Friends! I’m Coming to You in June!! Let’s meet up! #sosuuk

Posted on by
Reply

I have something to confess, I’ve never been to Europe! Never! So, a few months ago I put that fact out into my little social world and something amazing came back to me! The Sourcing Summit UK reached out and ask me to come speak at their event in June! And, they made a little video to help promote it:

I can’t wait to come to London and speak at this event! All Americans love British accents, and I’m no different! The accent makes us believe you’re truly brilliant, even if you’re not! Such a recruiting strength! I’ve often said I could start a recruiting company in the states with just recruiters with British accents and we would own the U.S. market!

The other thing I love is building a worldwide network of recruiting and sourcing pros that love what I love!

As I’ve traveled all over the world what I’ve found is that no matter where I go when I’m with people who are passionate about our profession, that is always a good time! We get to nerd out together and learn from each other, and it brings this giant community down to size and makes it very personal!

So, let’s do this! Come see me and all the other great speakers at the Sourcing Summit UK on June 20th and 21st

Can’t wait to meet you in person!

How Hard is it for Candidates to Find Your Jobs on your Career Site?

Posted on by
2

The other day I got contacted by a large enterprise level TA leader. She had a major problem about to hit them. They had to hire thousands of people and she was hoping I could tell her which chatbot to use to help them.

Sweet! I love TA Tech, let’s talk about some of my favorites!

I pulled up their corporate site because I wanted to see what ATS they used and just check out the career site.

This is where I found her first problem! The first problem was I had to search to find out how to find their jobs! Like four clicks deep into the corporate website before I could even begin a job search, let alone apply.

There is only one right place for candidates to find jobs on your corporate website. It’s at the top of the page, the same exact place where you find things like: Home, Company, Products, Search, etc. If you’re making candidates scroll down to the bottom of your site, you don’t care about talent. If you’re making candidates search to find “Careers” on your site, you don’t care about talent.

You know who you are. “Well, Tim, we put “careers” under the “About” tab because we want our products front and center!” Nice! So, those candidates you desperately need now have to go on a snipe hunt to find out how to apply for your jobs!? How’s that working out for you? Or you make the scroll down fourteen feet to the bottom where you put things like “investor relations”, “contact information”, “press inquiries”, “Legal Notices”, etc.

The most innovative companies in talent acquisition have ‘finding’ their jobs down to one click. You pull up their page and it says something like “Jobs!” or “Apply Now” or “Careers” in the top right corner of the website. Sometimes there is even a button along in the corner to make it even easier for candidates to spot.

When a candidate clicks on that top of the page, right corner link they are instantly taken to a page that allows them to search. No more clicking around, no more searching for how the hell they can find which jobs you have open. It’s right there. One click.

It’s pretty common for me to visit a large brand corporate homepage and it will take me 4-7 clicks before I can actually search their jobs. If you ever want to know where TA falls in the order of importance in your organization, just count the clicks. The more you click, the less influence TA has in your organization. It’s fairly unscientific, but I find this little measure almost always works out.

So, my new TA friend was looking for a chatbot but didn’t really need a chatbot. Well, at least not yet. Foundational blocking and tackling of TA can do wonders for helping you hire. If it takes me four or five clicks to find your jobs, you’re in trouble. If you make me search around your site on how the hell I apply, I leave and go someplace else.

I know that 90% of know this,  but almost 50% of organizations can’t figure this out. Why? Because we as TA leaders aren’t going to our executive team and telling them, “Hey, idiots! We are losing 67% of our candidate traffic because some moron in marketing doesn’t like how “Jobs” looks on our corporate website in the righthand upper corner! Can we stop being stupid and do the right thing?”

I know selling our stuff is important, but if we can’t fill jobs, we won’t have stuff to sell. I know putting our employment brand out front is important, but why are we creating a search game for candidates to solve to just apply for our jobs?

Simple Tip to Share with Your Executive Team: Hiding how a candidate can apply for our jobs, doesn’t actually help us fill jobs! 

So, where do candidates find your jobs on your corporate homepage?

The Life Span of a Crappy Recruiter!

Posted on by
3

I have to give credit where credit is due, and Aerotek is the one that originally discovered how long it takes to figure out you suck as a recruiter! It’s right around 9-14 months. The TA world is littered with people who have worked at Aerotek for 9-14 months! If you’ve spent 13 minutes in Talent Acquisition on either the corporate or agency side, you’ve seen a ton of these resumes.

Just having recruiting experience, especially IT or Technical, can guarantee you a recruiting career for at least ten years or more, even if you are completely awful at recruiting! As a President of a recruiting firm, and someone who has run corporate TA shops for years, I see these candidates come across my desk on a weekly basis:

A crappy Recruiter looks like this:

1. First Recruiting job right out of college, working for a big agency recruiting sweatshop and this position lasts 9-12 months. They left because “they didn’t agree with the management style” of said agency. The truth is they weren’t meeting their goals, but we give them a pass because these sweatshops churn and burn through people.

2. The next gig is usually another agency or small corporate recruitment gig. This one usually lasts under 9 months. It’s more of the same, they couldn’t do it the first time, what makes you think they’ll do it for you!?

3. Now, if they’re smart, they jumped from the second gig before getting fired to a very large corporate gig where they have so many recruiters they truly have no idea what they actually do, this will buy you at least 24 months before you’re discovered as a recruiting fraud. In these big organizations you don’t even recruit, just post and pray, anyway, so you should be able to survive.

4. Big organizations finally figured out you’re worthless, but you now know the game, so you leveraged this big corporate name on your resume into your next gig, this time as a senior recruiter, with another big firm who wants you to sell out your last firm and all their recruiting secret. The big secret is, you have no idea, and the last big org gig you had, well, they had no idea.  Once you run out of fake secrets to share, you’ll be kicked to the curb, so start looking for a recruiting manager gig in about 18 months.

5. You jump at the first recruitment manager gig you’re offered. A mid-sized firm, who loves your big company experience and can’t wait for you to save them from themselves. They have super high expectations on what you’re going to do for them, this is not good for you, remember, you suck at recruiting! You’re gone in 9 months.

6. Welcome back to the agency world! You will now bounce around these companies for a while, selling the fact you have ‘contacts’ at big companies of which agency owners want to get into. You’re now 8-10 years into your Recruiting career, and you’re an awful, crappy recruiter.

If you’re truly lucky as a crappy recruiter you’ll fall into some recruiting gig with a college or university or some other sort of fake, non-profit. Those are like wastelands for crappy recruiters. Absolutely no expectations that you’ll do anything of value, just show up, collect a check and follow a process. It’s never your fault, and hey, they don’t want you to move to fast anyway!

Beware TA leaders. There’s a reason a recruiter has had 4 – 6+ jobs in ten years, and it’s not because they’re good at recruiting! The best recruiters don’t move around because they’re so valuable the organizations they work for won’t let them leave! If you’re crappy, people are hoping you leave and take your crappy recruiting skills to your competition!

Things I Learned at Greenhouse OPEN #ghOPEN

Posted on by
Reply

Hey gang!

I’m on the road this week at the Greenhouse OPEN. What’s Greenhouse? It’s one of the top ATSs on the planet – but you already know that if you read my blog!

The Greenhouse OPEN is basically their user conference, where Greenhouse users and those considering using Greenhouse come together as Talent Acquisition Pros and Leaders to experience great recruiting related content from a corporate TA point of view.

I love attending conferences with great TA content, and Greenhouse has done a really great job growing this conference to 1,000 participants. You know it’s good TA content when it doesn’t matter if you use Greenhouse or not, to get a ton out of the sessions.

Also, being that Greenhouse is designed for corporate TA, and not having third-party recruiters in the room, you really get a ton of great sharing and conversation taking place between attendees.

Here’s some cool stuff I learned:

– Some organizations are using very specific, un-produced video, to source candidates! How? Instead of sending a candidate a blind email or text, the recruiter takes their iPhone and records a quick video to the specific person they want and sends them the link to watch. “Hey Tim, I found you and want to talk to you about…Here’s why you would be great…Etc.” The response rate from the organization using this is super high, as you can imagine.

– Organizations are worried about Recruiter Experience! You know what, you do not want your hiring process to suck for candidates. We all get that 100%! But, what about your recruiters? Does it suck to work as a recruiter in your environment? If it does, that might be worse for your organization in attracting talent, then if your CX sucks. We tend not to even give this concept of Recruiter Experience any thought at all, but we should!

– Across all industries, text response rates from candidates are running 70%-ish, in all kinds of roles from hourly to salaried, tech to healthcare. Texting candidates keep coming up as either something organizations can’t live without, or something they are not using, and don’t want to use. I find this really strange, as it seems like it’s a form of communication that everyone is using. Being able to have etiquette and rules of engagement are important.

– Not all employee referrals are created equal. Great employees are more likely to refer great referrals. Bad employees are more likely to refer bad employees. You don’t want bad referrals, so it’s best to have a program that allows you to segment and know who is providing you with your best referrals. Manually, this is difficult, but with technology like Greenhouse and Teamable, you can start to get a real sense of who should be referring more in your environment.

I’m going to keep advocating that you find ways to spend more time with other TA pros and leaders. We learn from each other when we are in safe, and encouraging environments to share. Does that have to be at a conference in New York? Nope. It’s great if you get the chance, but you can also start or find local outlets for groups of peers to get together.

I love that Greenhouse and others are showing the industry the way, and I thank them for bringing so many great and giving TA pros together. Such a powerful way to learn and develop as a professional!

The One Word Recruiters Use to Describe Themselves That’s a Lie!

Posted on by
2

Did you catch the article on LinkedIn by Lydia Abbot, The Top 10 Words Recruiters Use to Describe Themselves? If not, go check it out. Lydia is a content marketer for LinkedIn and she puts out some good stuff based on inside data LI data.

In this piece, she basically gave us the Top 10 words recruiters use to describe themselves (based on LI data):

I’ve been a recruiter for a long or worked in talent acquisition for a long time. I think I would say most of these words are pretty good. I want my recruiters to be experienced, skilled, passionate, motivated, etc.

The number 1 word is “Specialized”, it’s also the number 1 word that recruiters describe themselves, that’s almost always a lie!

“Specialized” isn’t really a word recruiters want to use to describe themselves. It’s the word that “You” want them to use to describe themselves!

Here’s what happens. You have a super important opening to fill. The leader of that group wants to ensure ‘you’ don’t screw it up. Since you don’t have anyone on your team that ‘specializes’ in the function of this position, she wants you to use an outside firm. A recruiter who ‘specializes’ in the function of this position.

The reality is, there are a few actual recruiters who “specialize” in certain functions. My friend, Stacy Zapar specializes in filling corporate Recruiter positions at The Talent Agency. That’s all she works on. I know a guy in North Carolina who specializes in filling PCB Engineering openings in the Aerospace industry. Those are the only positions he works on, period. That’s specialization.

If you fill “IT” openings or you fill “Accounting” openings. You aren’t a specialist. You don’t have specialization.

Recruiters will tell you they are specialized because that is what you want to believe, but 99% of recruiters are not specialized. They might enjoy a certain focus, like Nursing, or Engineering, or Designers, etc. But those are still very broad fields!

Corporate Hiring Managers and Corporate Talent Acquisition want to believe the recruiters they are using, or the recruiters they are hiring, are specialized, but they’re not. It’s not that they’re lying, it’s that it doesn’t really matter!

My company mostly works on recruiting positions in Engineering and IT. The reality is we train our recruiters to “Recruit”. Give them an engineering opening and they’ll kill it. Give them a Human Resources position to fill and they’ll kill it. If you can recruit, you can recruit.

Does specialization help? It can, if the recruiter is truly specialized. If you have a pipeline of very specific talent. The reality is less than 1% of recruiters will ever even come close to true specialization, yet it’s the #1 word we use to describe ourselves!

So, what do you really want out of a recruiter if we don’t need specialization? Experience for sure helps. The reality is the best recruiters take an interest in the position, the hiring manager, the department, and the company. They’re passionate about the position and can convey that to candidates. Also, they have the skill to uncover and track down talent others can’t.

In recruiting, specialization is oversold and overrated. Whereas actual sourcing and recruiting skills are underrated because we as recruiters do a terrible job of showing how a skilled recruiter is better than an unskilled recruiter!

 

The Reason You’re Being “Ghosted” After Your Interview!

Posted on by
13

Dear Timmy,

I recently applied for a position that I’m perfect for! A recruiter from the company contacted me and scheduled me for an interview with the manager. I went, the interview was a little over an hour and it went great! I immediately followed up with an email to the recruiter and the manager thanking them, but since then I’ve heard nothing and it’s been weeks. I’ve sent follow-up emails to both the recruiter and the manager and I’ve gotten no reply.

What should I do? Why do companies do this to candidates? I would rather they just tell me they aren’t interested than have them say nothing at all!

The Ghost Candidate

************************************************************

Dear Ghost,

There are a number of reasons that recruiters and hiring managers ghost candidates and none of them are good! Here’s a short-list of some of these reasons:

– They hated you and hope you go away when they ghost you because, conflict in uncomfortable.

– They like you, but not as much as another candidate they’re trying to talk into the job, but want to leave you on the back burner, but they’re idiots and don’t know how to do this properly.

– They decided to promote someone internally and they don’t care about candidate experience enough to tell you they went another direction.

– They have a completely broken recruitment process and might still be going through it believing you’re just as happy as a pig in shi…

– They think they communicated to you electronically to bug off through their ATS, but they haven’t audited the process to know this isn’t working.

– The recruiter got fired and no one picked up the process.

I would love to tell you that ghosting candidates are a rare thing, but it’s not! It happens all the time! There is never a reason to ghost a candidate, ever! Sometimes I believe candidates get ghosted by recruiters because hiring managers don’t give feedback, but that still isn’t an excuse I would accept, at least tell the candidate that!

Look, I’ve ghosted people. At conference cocktail parties, I’ve been known to ghost my way right back up to my room and go to sleep! When it comes to candidates, I don’t ghost! I would rather tell them the truth so they don’t keep coming back around unless I want them to come back around.

I think most recruiters ghost candidates because they’re over their head in the amount of work they have, and they mean to get back to people, but just don’t have the time. When you’re in the firefighting mode you tend to only communicate with the candidates you want, not the ones you don’t. Is this good practice? Heck, no! But when you’re fighting fires, you do what you have to do to stay alive.

What would I do, if I was you? 

Here are a few ideas to try if you really want to know the truth:

1. Send a handwritten letter to the CEO of the company briefly explaining your experience and what outcome you would like.

2. Go on Twitter and in 140 characters send a shot across the bow! “XYZ Co. I interviewed 2 weeks ago and still haven’t heard anything! Can you help me!?” (Will work on Facebook as well!)

3. Write a post about your experience on LinkedIn and tag the recruiter and the recruiter’s boss.

4. Take the hint and go find a company who truly values you and your talent! If the organization and this manager treats candidates like this, imagine how you’ll be treated as an employee?

The Top 100 Fortune 500 Employment Brands Report @WilsonHCG

Posted on by
3

RPO provider WilsonHCG released their annual Employment Brands Report for 2018. The report lists the top 100 employment brands based on an algorithm Wilson put together, and they are:

#1 – Johnson & Johnson

#2 – Intel

#3 – IBM

#4 – Lockheed Martin

#5 – Proctor & Gamble

#6 – General Motors

#7 – J.P. Morgan Chase

#8 – Dow Chemical

#9 – Cummins

#10 – ADP

So, how does that Top 10 feel at first glance?

I had some problems. The top 10 list seems a bit dated. Like it might be better titled, “Employment Brands People Over 40 Would Love to Work for!”. If someone on the street came up and said, “Tim, you can win a million dollars by telling us the 3 top Employment Brands in the U.S.” I would immediately say – Google, Apple, Facebook.

Google is on the list and in the top 20. Facebook is down at 61. Apple is NOT on the list! Also, no Nike. Very strange.

So, I looked at the criteria. How did this big RPO firm that sells to the Fortune 500 come up with this list? Here are the criteria for having a ‘top’ employment brand:

  • Career Page – Okay, that’s important to a great employment brand, solid start!
  • Job Boards – Um, what!? Your use of Job Boards has nothing to do with your Employment Brand! In fact, I would argue organizations with great employment brands don’t even have to use job boards.
  • Employee Reviews & Candidate Engagement – Okay, we get it Glassdoor has data.
  • Accolades – By whom? Me? You? This is also gamed as it’s “Best Places to Work”, “Most Admired”, etc. Which are all pretty much pay to play schemes.
  • Recruitment Marketing – RM is not EB. You can be great at RM – Amazon, and still have a weaker EB.
  • Corporate Social Responsibility & Recruitment Initiatives – Recruitment Initiatives? Could one of those happen to be – “Use RPO”? Just asking for a friend.

Okay, I’ve had enough fun with Wilson and the report, there was some actual good data that came out of it as well.

The biggest one that really hits home is this: The top 100 on the list scored 805% better than the bottom 100 on the list! That’s a giant disparity and really talks to the fact that EB (or more RM in this case) still has so far to come, but many top brands are beginning to separate from the pack.

Wilson found that top scoring companies had better alignment with marketing, which completely makes sense and it should be that way. Employment branding and recruitment marketing done in a silo, is a whole lot of wasted effort and resources. Your candidates are often your consumers, and while marketing messages can be vastly different from recruiting messages, the tone and voice should be similar.

Go check out the report, you can download a copy here! Under each of the six measures, the report does a great job of giving specific things organizations can do to better themselves.