Category Archives: The Recruiting Rules

London/UK Friends! I’m Coming to You in June!! Let’s meet up! #sosuuk

Posted on by
Reply

I have something to confess, I’ve never been to Europe! Never! So, a few months ago I put that fact out into my little social world and something amazing came back to me! The Sourcing Summit UK reached out and ask me to come speak at their event in June! And, they made a little video to help promote it:

I can’t wait to come to London and speak at this event! All Americans love British accents, and I’m no different! The accent makes us believe you’re truly brilliant, even if you’re not! Such a recruiting strength! I’ve often said I could start a recruiting company in the states with just recruiters with British accents and we would own the U.S. market!

The other thing I love is building a worldwide network of recruiting and sourcing pros that love what I love!

As I’ve traveled all over the world what I’ve found is that no matter where I go when I’m with people who are passionate about our profession, that is always a good time! We get to nerd out together and learn from each other, and it brings this giant community down to size and makes it very personal!

So, let’s do this! Come see me and all the other great speakers at the Sourcing Summit UK on June 20th and 21st

Can’t wait to meet you in person!

How Hard is it for Candidates to Find Your Jobs on your Career Site?

Posted on by
2

The other day I got contacted by a large enterprise level TA leader. She had a major problem about to hit them. They had to hire thousands of people and she was hoping I could tell her which chatbot to use to help them.

Sweet! I love TA Tech, let’s talk about some of my favorites!

I pulled up their corporate site because I wanted to see what ATS they used and just check out the career site.

This is where I found her first problem! The first problem was I had to search to find out how to find their jobs! Like four clicks deep into the corporate website before I could even begin a job search, let alone apply.

There is only one right place for candidates to find jobs on your corporate website. It’s at the top of the page, the same exact place where you find things like: Home, Company, Products, Search, etc. If you’re making candidates scroll down to the bottom of your site, you don’t care about talent. If you’re making candidates search to find “Careers” on your site, you don’t care about talent.

You know who you are. “Well, Tim, we put “careers” under the “About” tab because we want our products front and center!” Nice! So, those candidates you desperately need now have to go on a snipe hunt to find out how to apply for your jobs!? How’s that working out for you? Or you make the scroll down fourteen feet to the bottom where you put things like “investor relations”, “contact information”, “press inquiries”, “Legal Notices”, etc.

The most innovative companies in talent acquisition have ‘finding’ their jobs down to one click. You pull up their page and it says something like “Jobs!” or “Apply Now” or “Careers” in the top right corner of the website. Sometimes there is even a button along in the corner to make it even easier for candidates to spot.

When a candidate clicks on that top of the page, right corner link they are instantly taken to a page that allows them to search. No more clicking around, no more searching for how the hell they can find which jobs you have open. It’s right there. One click.

It’s pretty common for me to visit a large brand corporate homepage and it will take me 4-7 clicks before I can actually search their jobs. If you ever want to know where TA falls in the order of importance in your organization, just count the clicks. The more you click, the less influence TA has in your organization. It’s fairly unscientific, but I find this little measure almost always works out.

So, my new TA friend was looking for a chatbot but didn’t really need a chatbot. Well, at least not yet. Foundational blocking and tackling of TA can do wonders for helping you hire. If it takes me four or five clicks to find your jobs, you’re in trouble. If you make me search around your site on how the hell I apply, I leave and go someplace else.

I know that 90% of know this,  but almost 50% of organizations can’t figure this out. Why? Because we as TA leaders aren’t going to our executive team and telling them, “Hey, idiots! We are losing 67% of our candidate traffic because some moron in marketing doesn’t like how “Jobs” looks on our corporate website in the righthand upper corner! Can we stop being stupid and do the right thing?”

I know selling our stuff is important, but if we can’t fill jobs, we won’t have stuff to sell. I know putting our employment brand out front is important, but why are we creating a search game for candidates to solve to just apply for our jobs?

Simple Tip to Share with Your Executive Team: Hiding how a candidate can apply for our jobs, doesn’t actually help us fill jobs! 

So, where do candidates find your jobs on your corporate homepage?

Ugh! Being an Inclusive Employer is Hard!

Posted on by
2

It seems like being an ‘inclusive’ employer would be super easy! You just accept everyone! Can’t we all just get along!?

The reality is, being an inclusive employer is hard, because being inclusive isn’t about accepting everyone. What!? Oh, great, Tim has finally lost his mind, buckle-up!

I wrote a post about Jeff Bezos’s annual letter and how he lays out a great framework for how organizations and leaders should management performance. Many people liked the post, but there was also a strong reaction from a lot of people who hate Amazon’s culture.

They hear and read media accounts of Amazon being a bad place to work. About Amazon’s hard-charging, work a ton of hours, you don’t have a great work-life balance, etc. Some people go to work for Amazon and tell themselves during the interview process that “yeah, I’ve heard the stories, but I’m different, I want this, I want to be a part of a giant brand like Amazon, I can handle it because it’s a great step in my career.”

That’s when they find out they actually lack self-insight and they should never listen to their inner-voice because it lies to them!

So, what does this have to do with ‘inclusion’?

If you truly believe in inclusion, you then believe that Amazon is a great place to work, for those who desire that type of culture. It might not be a culture you would ever choose to work. Amazon actually likes the people that self-select out! It makes their job easier because they don’t want you anyway!

If you stand up and shout Amazon is an awful employer, you don’t understand inclusion. No one forces you to got to work at Amazon, and Amazon does not hide who they are. In fact, Amazon might actually be the best company on the planet to show exactly who they are as an employer and what you’re signing up for if you decide to go to work there.

Amazon is giant and the vast majority of their employees love working for them. Those employees thrive in that environment. It’s what they were looking for. It’s how they are wired. If you put them into another what you might consider, ’employee-friendly’ environment, they would hate it and fail.

Inclusion is hard because it forces you to think in a way that theoretically every environment is potentially a good fit for the right person. We struggle because in our minds something that is opposite of what we want must be bad. Because it’s so hard for us to even consider someone else might actually love an environment we hate.

Being an ‘inclusive’ employer is about accepting all types of people (race, gender, religion, etc.), but it’s also about only accepting all of those people who actually fit the culture you have established. That’s the hard part! Amazon accepts everyone, but you better be ready to go a thousand miles an hour and never stop.

Being an inclusive employer is hard because if it’s done right, it’s not just about being an accepting employer of all, it’s about being accepting and then only picking those candidates who actually fit your culture. The outcome can be awesome. The work to get there can be overwhelming. And if done incorrectly you go from being inclusive to exclusive.

The Life Span of a Crappy Recruiter!

Posted on by
3

I have to give credit where credit is due, and Aerotek is the one that originally discovered how long it takes to figure out you suck as a recruiter! It’s right around 9-14 months. The TA world is littered with people who have worked at Aerotek for 9-14 months! If you’ve spent 13 minutes in Talent Acquisition on either the corporate or agency side, you’ve seen a ton of these resumes.

Just having recruiting experience, especially IT or Technical, can guarantee you a recruiting career for at least ten years or more, even if you are completely awful at recruiting! As a President of a recruiting firm, and someone who has run corporate TA shops for years, I see these candidates come across my desk on a weekly basis:

A crappy Recruiter looks like this:

1. First Recruiting job right out of college, working for a big agency recruiting sweatshop and this position lasts 9-12 months. They left because “they didn’t agree with the management style” of said agency. The truth is they weren’t meeting their goals, but we give them a pass because these sweatshops churn and burn through people.

2. The next gig is usually another agency or small corporate recruitment gig. This one usually lasts under 9 months. It’s more of the same, they couldn’t do it the first time, what makes you think they’ll do it for you!?

3. Now, if they’re smart, they jumped from the second gig before getting fired to a very large corporate gig where they have so many recruiters they truly have no idea what they actually do, this will buy you at least 24 months before you’re discovered as a recruiting fraud. In these big organizations you don’t even recruit, just post and pray, anyway, so you should be able to survive.

4. Big organizations finally figured out you’re worthless, but you now know the game, so you leveraged this big corporate name on your resume into your next gig, this time as a senior recruiter, with another big firm who wants you to sell out your last firm and all their recruiting secret. The big secret is, you have no idea, and the last big org gig you had, well, they had no idea.  Once you run out of fake secrets to share, you’ll be kicked to the curb, so start looking for a recruiting manager gig in about 18 months.

5. You jump at the first recruitment manager gig you’re offered. A mid-sized firm, who loves your big company experience and can’t wait for you to save them from themselves. They have super high expectations on what you’re going to do for them, this is not good for you, remember, you suck at recruiting! You’re gone in 9 months.

6. Welcome back to the agency world! You will now bounce around these companies for a while, selling the fact you have ‘contacts’ at big companies of which agency owners want to get into. You’re now 8-10 years into your Recruiting career, and you’re an awful, crappy recruiter.

If you’re truly lucky as a crappy recruiter you’ll fall into some recruiting gig with a college or university or some other sort of fake, non-profit. Those are like wastelands for crappy recruiters. Absolutely no expectations that you’ll do anything of value, just show up, collect a check and follow a process. It’s never your fault, and hey, they don’t want you to move to fast anyway!

Beware TA leaders. There’s a reason a recruiter has had 4 – 6+ jobs in ten years, and it’s not because they’re good at recruiting! The best recruiters don’t move around because they’re so valuable the organizations they work for won’t let them leave! If you’re crappy, people are hoping you leave and take your crappy recruiting skills to your competition!

Career Confessions from Gen-Z: When You Get “Ghosted” by an Employer!

Posted on by
Reply

Although I am referred to as the “Gen-Z expert”, I would not claim to be an expert on the dating practices of Gen-Z members. However, I am familiar with the concept of “ghosting”. If you aren’t familiar with this practice, here is the definition from Urban Dictionary: “To avoid someone until they get the picture and stop contacting you.” Pretty harsh, huh? Now, this is a classic example of young people just avoiding their problems and being too afraid to face them. But, we aren’t the only ones doing this!

My name is Cameron Sackett, and I have been ghosted by a potential employer.

Yes, I said it. I am only 19 years old and I have been a victim of ghosting.

Here’s how it works people. Let’s say you apply for a job and low and behold, they invite you in for an interview! Next, you go in for the interview and it goes really well and WOW, they offer you the job right on the spot! They say “oh, we’ll be in touch next week!”, and you leave feeling like you’re on Cloud 9. All of sudden, it’s next week and you hear nothing. You wait around and still nothing. Finally, you email them and they email back saying “some internal things are changing in the company, we’ll be in touch as soon as we can”. And you never hear back again.

This is what happened to me a few months ago. And it sucks. So, I’m here to say, don’t ghosts your candidates. Don’t fall into the easy trap of avoiding potential confrontation and just own up to it! Be honest with your candidates. If you can’t hire them anymore for whatever reason, let them know! Don’t just forget about them and leave them hanging, desperately yearning for an internship, so you can gain much needed experience to get other internships that will help you find a worthwhile job after you graduate (or at least in my case).

On the other side of the coin, don’t let yourself get ghosted. You may think that this is all because it was a shady company, but no! This happened to me at a perfectly well-respected company and I’m sure it does at plenty of others. If someone is offering you a position, get it in writing. I don’t care how you do it, but don’t fall into the same hole that I did.

Now, I’m not trying to call out anyone on this post because. Even though it made me upset, everything ended up working out and I’m all set for a summer internship at a different (better) company. I’m writing this for all of the hiring managers and recruiters out there who offered a position they can’t fill anymore. Also, I’m writing this for all of the candidates that were offered a job that they desperately need or want, but somehow disappears. Let’s lead the way and end job ghosting and hopefully, Gen-Z will follow suit and stop being assholes.

Editor’s Note (Yeah, Cam’s Dad) – So, I’m a Gen-Xer but clearly I was on this ‘ghosting’ thing way before my Gen-Z son – when I wrote this post –  The Reson You’re Being ‘Ghosted’ After Your Interview!  All the way back in March 2018! 😉 

This post was written by Cameron Sackett (not Tim) – you can probably tell because it lacks grammatical errors!

HR and TA Pros – have a question you would like to ask directly to a GenZ? Ask us in the comments and I’ll respond in an upcoming blog post right here on the project. Have some feedback for me? Again, please share in the comments and/or connect with me on LinkedIn.

Career Confessions from Gen-Z: What Social Media Should You Use to Recruit Gen-Z?

Posted on by
Reply

Like my Gen-Z counterparts, social media has been a part of my life from a very young age. Unlike many of my fellow Gen-Zer’s, I may have less Twitter followers than one of my parents, but I like to think my knowledge of social media is up with the rest of them.

Social media branding can be a make or break asset for companies. Too much advertising can make you seem old-school or unapproachable, but too little activity will make you seem irrelevant. It is absolutely vital to create a brand through social media in order to appeal to Gen-Z. Here’s the lowdown on each major social media platform and how to use them for the greatest success:

  1. Twitter: Twitter allows for the greatest interaction between you and your potential employees. I recommend to maintain a large and active Twitter presence and do your best to interact with people or current events/trends, rather than posting only ads about your company. (Look at Wendy’s Twitter interactions for an example).
  2. Facebook: While Facebook’s influence is still the largest of all other platforms, Gen-Z is not the most active on this site. We may all have profiles, but we are not as active on this as other sites, like Twitter and Instagram. I would keep a steadily active presence, but focus your Gen-Z branding efforts on the other platforms.
  3. Instagram: This one is tricky. Although it’s my favorite social media site, the little interactivity amongst users makes it difficult to recruit. I would focus your video content here since Instagram and Instagram stories are widely used for short video clips and it is an easy way to find a Gen-Z following.
  4. Snapchat: All I have to say is STAY AWAY. Please do NOT try and recruit people on Snapchat. Not only is it awkward, it is not the place people go to in order to look for a job. The only feature that is usable for recruiting efforts is the stories feature, and I would recommend using this on Instagram instead.
  5. YouTube: Like I said in my last article, go crazy on YouTube. Get that video content going and go share it on Instagram, Facebook, Twitter etc. Utilize YouTube to the best of your ability and it may result in big success.

While I may not know a lot about HR, I know a lot about social media and Gen-Z. Social media can seem very daunting, but all it takes is a little effort and a little personality. Try to be different. It will be evident if you are making an attempt to brand yourself over social media and Gen-Z will realize that. We’re not all social media crazed monsters like our parents want you to believe. I promise.

Let me know what you think about social media branding in the comments! What’s working for you? What isn’t!? 

Things I Learned at Greenhouse OPEN #ghOPEN

Posted on by
Reply

Hey gang!

I’m on the road this week at the Greenhouse OPEN. What’s Greenhouse? It’s one of the top ATSs on the planet – but you already know that if you read my blog!

The Greenhouse OPEN is basically their user conference, where Greenhouse users and those considering using Greenhouse come together as Talent Acquisition Pros and Leaders to experience great recruiting related content from a corporate TA point of view.

I love attending conferences with great TA content, and Greenhouse has done a really great job growing this conference to 1,000 participants. You know it’s good TA content when it doesn’t matter if you use Greenhouse or not, to get a ton out of the sessions.

Also, being that Greenhouse is designed for corporate TA, and not having third-party recruiters in the room, you really get a ton of great sharing and conversation taking place between attendees.

Here’s some cool stuff I learned:

– Some organizations are using very specific, un-produced video, to source candidates! How? Instead of sending a candidate a blind email or text, the recruiter takes their iPhone and records a quick video to the specific person they want and sends them the link to watch. “Hey Tim, I found you and want to talk to you about…Here’s why you would be great…Etc.” The response rate from the organization using this is super high, as you can imagine.

– Organizations are worried about Recruiter Experience! You know what, you do not want your hiring process to suck for candidates. We all get that 100%! But, what about your recruiters? Does it suck to work as a recruiter in your environment? If it does, that might be worse for your organization in attracting talent, then if your CX sucks. We tend not to even give this concept of Recruiter Experience any thought at all, but we should!

– Across all industries, text response rates from candidates are running 70%-ish, in all kinds of roles from hourly to salaried, tech to healthcare. Texting candidates keep coming up as either something organizations can’t live without, or something they are not using, and don’t want to use. I find this really strange, as it seems like it’s a form of communication that everyone is using. Being able to have etiquette and rules of engagement are important.

– Not all employee referrals are created equal. Great employees are more likely to refer great referrals. Bad employees are more likely to refer bad employees. You don’t want bad referrals, so it’s best to have a program that allows you to segment and know who is providing you with your best referrals. Manually, this is difficult, but with technology like Greenhouse and Teamable, you can start to get a real sense of who should be referring more in your environment.

I’m going to keep advocating that you find ways to spend more time with other TA pros and leaders. We learn from each other when we are in safe, and encouraging environments to share. Does that have to be at a conference in New York? Nope. It’s great if you get the chance, but you can also start or find local outlets for groups of peers to get together.

I love that Greenhouse and others are showing the industry the way, and I thank them for bringing so many great and giving TA pros together. Such a powerful way to learn and develop as a professional!

Career Confessions from GenZ: Are You Recruiting Me on YouTube?

Posted on by
2

In the past few years, I have developed a new obsession: gymnastics. I have gone full on gymnastics crazy. I watch all of the meets I can and often will go the Michigan Women’s gymnastics meets alone because I don’t want the distraction of having to entertain a friend! Although I don’t exactly know the root of my obsession, I know what has been aiding it: YouTube.

YouTube has become a driving force in the lives of Gen-Z. A new statistic came out recently that over 70% of Gen-Z watches 2 hours of YouTube videos a day. Also, in a survey of teenagers, 97% said they use YouTube which was almost 30% more than Facebook, Instagram, Snapchat.

In my opinion, YouTube is the most diversified of all media platforms. There is something interesting for literally everyone in the world. For example, there’s a whole community of people that post entire gymnastics meets so I can watch them over and over (or so I can watch them on mute during class….).

In order to recruit Gen-Z candidates, I’d argue that YouTube is the way to go.

Not only are you statistically going to reach more of us, but you are going to hold more of our attention due to the nature of the platform. Most of the ads on YouTube are videos and often you can’t close them until at least 5 seconds have passed. I can describe many more YouTube ads than I can of any other platforms.

Another appealing characteristic of YouTube is the ability to appeal to a certain audience. Since YouTube has a wide array of channels and videos, it is easy to target a certain audience by finding the videos they watch. While I don’t really know what audience will try to reach me through gymnastics videos, you can probably find some computer programmers through gaming channels.

I think that YouTube should be the go-to media platform for recruiting.

There is a difference in uses of YouTube amongst generations. While my parents may only be using YouTube to watch the occasional viral video (my current fav is Fergie’s National Anthem), Gen-Z sees it as a place to interact with people of common interests over video content. And we all know how Gen-Z loves our video content. I encourage everyone to go on YouTube and get lost for awhile, and then you’ll see the appeal it has to us Gen-Zer’s.

This post was written by Cameron Sackett (not Tim) – you can probably tell because it lacks grammatical errors!

HR and TA Pros – have a question you would like to ask directly to a GenZ? Ask us in the comments and I’ll respond in an upcoming blog post right here on the project. Have some feedback for me? Again, please share in the comments and/or connect with me on LinkedIn.

How to be an Adult! An Employer’s Edition

Posted on by
4

Don’t buy into the hype! “Oh, just do what you love!” That’s not being an adult, that’s being a moron! Just do what makes you happy! No, that’s what a child does.

“Tim, we just want to hire some ‘adults’!” I hear this statement from a lot of CEOs I talk with currently!

That means most of the people they are hiring, aren’t considered adults by these leaders. Oh, they fit the demographic of being an adult from an age perspective, but they still act like children!

I tell people when I interview them and they ask about our culture I say, “We hire adults”.

That means we hire people into positions where they are responsible for something. Because we hire adults, they take responsibility for what they are responsible for. If I have to tell them to do their jobs, they’re not adults, they’re children. We don’t employee children.

I think about 70% of the positions that are open in the world could have the same title –

“Wanted: Adults”.

Those who read that and got it, could instantly be hired and they would be above average employees for you! Those who read it and didn’t understand, are part of the wonder of natural selection.

How do you be an Adult?

– You do the stuff you say you’re going to do. Not just the stuff you like, but all the stuff.

– You follow the rules that are important to follow for society to run well. Do I drive the speed limit every single time? No. Do I come to work when my employer says I need to be there? Yes.

– You assume positive intent on most things. For the most part, people will want to help you, just as you want to help others. Sometimes you run into an asshole.

– You understand that the world is more than just you and your desires.

– You speak up for what is right when you can. It’s easy to say you can always speak up for what is right, but then you wouldn’t be thinking like an adult.

– You try and help those who can’t help themselves. Who can’t, not who won’t.

My parents and grandparents would call this common sense, but I don’t think ‘being an adult’ is common sense anymore. Common sense, to be common, has to be done by most. Being an adult doesn’t seem to be very common lately!

So, you want to hire some adults? I think this starts with us recognizing that being an adult is now a skill in 2018. A very valuable skill. Need to fill a position, maybe we start by first finding adults, then determining do we need these adults to have certain skills, or can we teach adults those skills!

The key to great hiring in today’s world is not about attracting the right skills, it’s about attracting adults who aren’t just willing to work, but understand the value of work and individuals who value being an adult.

I don’t see this as a negative. I see it as an opportunity for organizations who understand this concept. We hire adults first, skills second. Organizations that do this, will be the organizations that win.

The Motley Fool has a great section in their employee handbook that talks about being an adult:

“We are careful to hire amazing people. Our goal is to unleash you to perform at your peak and stay out of your way. We don’t have lots of rules and policies here by design. You are an amazing adult and we trust you to carve your own path, set your own priorities, and ask for help when you need it.”

You are an amazing ‘adult’ and we trust you…

If only it was so simple!

The One Word Recruiters Use to Describe Themselves That’s a Lie!

Posted on by
2

Did you catch the article on LinkedIn by Lydia Abbot, The Top 10 Words Recruiters Use to Describe Themselves? If not, go check it out. Lydia is a content marketer for LinkedIn and she puts out some good stuff based on inside data LI data.

In this piece, she basically gave us the Top 10 words recruiters use to describe themselves (based on LI data):

I’ve been a recruiter for a long or worked in talent acquisition for a long time. I think I would say most of these words are pretty good. I want my recruiters to be experienced, skilled, passionate, motivated, etc.

The number 1 word is “Specialized”, it’s also the number 1 word that recruiters describe themselves, that’s almost always a lie!

“Specialized” isn’t really a word recruiters want to use to describe themselves. It’s the word that “You” want them to use to describe themselves!

Here’s what happens. You have a super important opening to fill. The leader of that group wants to ensure ‘you’ don’t screw it up. Since you don’t have anyone on your team that ‘specializes’ in the function of this position, she wants you to use an outside firm. A recruiter who ‘specializes’ in the function of this position.

The reality is, there are a few actual recruiters who “specialize” in certain functions. My friend, Stacy Zapar specializes in filling corporate Recruiter positions at The Talent Agency. That’s all she works on. I know a guy in North Carolina who specializes in filling PCB Engineering openings in the Aerospace industry. Those are the only positions he works on, period. That’s specialization.

If you fill “IT” openings or you fill “Accounting” openings. You aren’t a specialist. You don’t have specialization.

Recruiters will tell you they are specialized because that is what you want to believe, but 99% of recruiters are not specialized. They might enjoy a certain focus, like Nursing, or Engineering, or Designers, etc. But those are still very broad fields!

Corporate Hiring Managers and Corporate Talent Acquisition want to believe the recruiters they are using, or the recruiters they are hiring, are specialized, but they’re not. It’s not that they’re lying, it’s that it doesn’t really matter!

My company mostly works on recruiting positions in Engineering and IT. The reality is we train our recruiters to “Recruit”. Give them an engineering opening and they’ll kill it. Give them a Human Resources position to fill and they’ll kill it. If you can recruit, you can recruit.

Does specialization help? It can, if the recruiter is truly specialized. If you have a pipeline of very specific talent. The reality is less than 1% of recruiters will ever even come close to true specialization, yet it’s the #1 word we use to describe ourselves!

So, what do you really want out of a recruiter if we don’t need specialization? Experience for sure helps. The reality is the best recruiters take an interest in the position, the hiring manager, the department, and the company. They’re passionate about the position and can convey that to candidates. Also, they have the skill to uncover and track down talent others can’t.

In recruiting, specialization is oversold and overrated. Whereas actual sourcing and recruiting skills are underrated because we as recruiters do a terrible job of showing how a skilled recruiter is better than an unskilled recruiter!