Am I In Charge Yet? Career Confessions from GenZ!

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Today I’m super excited to launch a new series on my blog that brings in thoughts and opinions directly from Generation Z. How do I pull that off? I happen to have a GenZ son at the University of Michigan who is going through an internship selection and interview process and I thought we could all learn a great deal about GenZ by listening hearing from them directly! 

My son, Cameron Sackett, is an Advertising and Marketing major at U of M, looking for his first real-world experience. Here is his take on how you find that first internship: 

Every incoming college student has a plan on how their college experience is going to go. I definitely did. I’m not even halfway done with college and it has gone NOTHING like I expected, but one thing I always knew that I needed was internships.

These coveted “jobs” for college students at cool companies like Nike or Google are a main topic of conversation on any college campus. I wanted to have one of these amazing intern experiences that you hear about all the time, but I quickly learned they are impossible to get.

All of these jobs require an “in”; you need to know someone that knows someone that can get your foot in the door. Reluctantly I had to face the truth, I had no “in” except for my father. The last thing any college student wants to do is turn to their parents to ask for help for anything, let alone getting a job. I have a great relationship with my parents and I love my dad, but I wanted to do this on my own!

I want to be able to say “I got this job and I did it myself”, but I need to play the game and that’s not how the game is played anymore. Luckily, my dad was already aware of this and had posted on his LinkedIn account for internships for my older brother and I. Little did I know this post would blow up and tens of thousands of people would have viewed it! (Honestly, I’m still surprised that many people care about what my Dad has to say).

Now I’m in contact with multiple different companies who are offering me great opportunities that will really further my education in a way I can’t do in a classroom. I now can see the benefit in using my “in”, my Dad, because it’s all about networking. Everyone nowadays is always telling you to network, to make connections with everyone you meet because you never know what they might be able to provide for you. Sometimes, the connections and networking we should be doing are close to us, like our parents.

I never thought that I would want to do anything similar to my Dad’s line of work (still don’t to be honest), but when your dad is a micro-celebrity in the HR world, you should take advantage of that! My biggest takeaway from this experience is to not be ashamed of using your connections because once you get your foot in the door, that’s when you can start to make a name for yourself. I’m still hoping for that amazing internship experience, but I have accepted the reality that to get that experience, I need to use the connections I have.

HR and TA Pros – have a question you would like to ask directly to a GenZ? Ask us in the comments and I’ll have Cameron respond in an upcoming blog post right here on the project. Have some feedback for Cameron? Again, please share in the comments and/or connect with him on LinkedIn.

Besides being a Dad with a network, I thought the best way to get my son some ‘real-world’ experience would be to put himself out there as a writer! Let him know what you think and let us hear what you would like to learn about the next big generation entering our workforce!

Your Weekly Dose of HR Tech: The Return of Disco! @trydisco

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Today, Disco launches an AI-based communication platform that enables workers to recognize fellow employees as they work by giving them kudos and micro-feedback on their tasks and efforts. Disco helps companies motivate the 68% of disengaged employees, while also rewarding those who are contributing to a positive company culture.
Designed to enable micro-feedback interactions throughout the normal course of daily business, Disco uses a combination of keywords, AI and natural language processing (NLP) to make it easy for employees to give and receive recognition.
Disco aggregates recognition data like task- and behavior-specific props, kudos, and thanks to consumable reports for company leaders. The data is then used to facilitate more meaningful and friendly communications, to drive high-visibility recognition, and to supplement performance reviews with peer-based micro-feedback. The outcome is that business leaders are better able to craft and
cultivate the company culture through a better understanding of their employees.
So, what’s is Disco really? 
– Disco is an easy-to-use, AI-based, NLP conversational UX for Slack and Microsoft Teams, with more communications platforms coming soon.
– Disco is the brand relaunch of Growbot. Basically, it’s an appreciation and engagement mechanism employees use within Slack to recognize and reward each other.
– Already over 20,000 organizations are using Disco because of its ease of use within Slack and Microsoft Teams.
– Your cultural data rolls up into a powerful dashboard and gives you actionable insights tied to sentiment, goals, and productivity.
If your organization and your employees use Slack or Microsoft Teams, Disco is definitely something you want to check to help you drive higher levels of engagement and appreciation. It super easy to begin using and fairly inexpensive, and really becomes an addictive part of how your organization communicates with each other. Go check them out.

The Weekly Dose of HR Technology – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some of the great HR and TA technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on the Weekly Dose – just send me a note – timsackett@comcast.net

The Top 100 Fortune 500 Employment Brands Report @WilsonHCG

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RPO provider WilsonHCG released their annual Employment Brands Report for 2018. The report lists the top 100 employment brands based on an algorithm Wilson put together, and they are:

#1 – Johnson & Johnson

#2 – Intel

#3 – IBM

#4 – Lockheed Martin

#5 – Proctor & Gamble

#6 – General Motors

#7 – J.P. Morgan Chase

#8 – Dow Chemical

#9 – Cummins

#10 – ADP

So, how does that Top 10 feel at first glance?

I had some problems. The top 10 list seems a bit dated. Like it might be better titled, “Employment Brands People Over 40 Would Love to Work for!”. If someone on the street came up and said, “Tim, you can win a million dollars by telling us the 3 top Employment Brands in the U.S.” I would immediately say – Google, Apple, Facebook.

Google is on the list and in the top 20. Facebook is down at 61. Apple is NOT on the list! Also, no Nike. Very strange.

So, I looked at the criteria. How did this big RPO firm that sells to the Fortune 500 come up with this list? Here are the criteria for having a ‘top’ employment brand:

  • Career Page – Okay, that’s important to a great employment brand, solid start!
  • Job Boards – Um, what!? Your use of Job Boards has nothing to do with your Employment Brand! In fact, I would argue organizations with great employment brands don’t even have to use job boards.
  • Employee Reviews & Candidate Engagement – Okay, we get it Glassdoor has data.
  • Accolades – By whom? Me? You? This is also gamed as it’s “Best Places to Work”, “Most Admired”, etc. Which are all pretty much pay to play schemes.
  • Recruitment Marketing – RM is not EB. You can be great at RM – Amazon, and still have a weaker EB.
  • Corporate Social Responsibility & Recruitment Initiatives – Recruitment Initiatives? Could one of those happen to be – “Use RPO”? Just asking for a friend.

Okay, I’ve had enough fun with Wilson and the report, there was some actual good data that came out of it as well.

The biggest one that really hits home is this: The top 100 on the list scored 805% better than the bottom 100 on the list! That’s a giant disparity and really talks to the fact that EB (or more RM in this case) still has so far to come, but many top brands are beginning to separate from the pack.

Wilson found that top scoring companies had better alignment with marketing, which completely makes sense and it should be that way. Employment branding and recruitment marketing done in a silo, is a whole lot of wasted effort and resources. Your candidates are often your consumers, and while marketing messages can be vastly different from recruiting messages, the tone and voice should be similar.

Go check out the report, you can download a copy here! Under each of the six measures, the report does a great job of giving specific things organizations can do to better themselves.

The One Big Problem with Being Pretty

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Don’t you hate pretty people? We are addicted to ‘pretty’ in America. Let’s face it, most of the world is addicted to pretty.

Pretty people get all the jobs. Pretty people get all the money. Pretty people get all the fame. Life as a pretty person is a heck a lot easier than being an ugly person! How do I know this? I’m a short, ginger with a Dad bod, I’m like the poster child for birth control!

This is why today, I’m a little excited!

Some new research shows that Ugly people actually have a leg up on pretty people when it comes to hiring! Yeah, baby! Give me a job! Here’s a bit from the American Psychological Association study:

While good-looking people are generally believed to receive more favorable treatment in the hiring process, when it comes to applying for less desirable jobs, such as those with low pay or uninteresting work, attractiveness may be a liability, according to research published by the American Psychological Association.

“Our research suggests that attractive people may be discriminated against in selection for relatively less desirable jobs,” said lead author Margaret Lee, a doctoral candidate at the London Business School. “This stands in contrast to a large body of research that concluded that attractiveness, by and large, helps candidates in the selection process.”

The research was published in the Journal of Personality and Social Psychology®.

Yeah – take that Discrimination you highly beautiful and desirable hunk of humankind!

Oh, wait, Ugly people have an advantage in getting crappy jobs…

Am I the only one crying in my office right now?

So, turns out you’re ugly. You basically have no advantages in life because the mix of your mom and dad’s genetic code produced something most people don’t find attractive. It’s like a lottery, but you lost. You lost the life lottery.

The one benefit you get is when you go to apply for a menial, low-end job, you’ll have an advantage over people who are attractive. “Sorry, Ashley, take your beautiful ass back Abercrombie, I’m running the fryer today, bitch!”

Don’t you love Life’s sense of humor?

So, the one big problem you have if your pretty is you will find it hard getting a crappy job. Yep, I don’t care that your dream is to have dirty fingernails, Stephen! Go back to that desk job making six figures and try not to get tears on your cashmere sweater.

I think what we see here has less to do with ugly and pretty, and more to do with selection profiling by hiring managers. It goes a little something like this:

  1. A pretty person applies for a low-end dirty job.
  2. The pretty person shows up for the interview.
  3. Hiring manager sees the pretty person and thinks “there is no way this beautiful person will ever stay working at this job”.
  4. Hiring manager continues to interview waiting to find an ugly enough person who the hiring manager feels lacks enough self-confidence to go look for a better job.
  5. The pretty person is denied work and is discriminated against.

We have this psychological belief as hiring managers that your looks play a role in tenure. We have a level of attractiveness internal meter we believe correlates to longevity. The better the job (and compensation) we tend to believe we can hold out for skills and attractiveness.

Go ahead and do some real-world research. Look at the most successful companies in the world and you’ll see, on average, they are more attractive across the board, then those companies that are the least successful.

It doesn’t always work out, but it mostly works out. Basically, 60% of the time, it works every time.

So, my ugly friends and peers. Go out today and walk with your held slightly higher knowing we have the advantage. Let’s just not talk to loudly about what that advantage is, okay?

2018 Talent Acquisition as a Career Survey! Take it now! @ATAPglobal

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I need your help!

As you may know, in 2018 I became the President-elect for the Association of Talent Acquisition Professionals (ATAP). I’m pretty proud of that because I love our industry and spend countless hours advocating for Recruiting and TA pros worldwide.

One of the member benefits of joining ATAP is access to some great data and research. Our most recent project is our inaugural Talent Acquisition as a Career 2018 survey. This survey is meant for any and all Talent Acquisition and Recruiting professionals, including ATAP and Non-ATAP members.

So, PLEASE take a few minutes and complete the survey!

The results should provide us great insight into how TA professionals truly feel today about their roles and their opportunities to be successful in their TA career. We will be sharing the results of this survey publicly first at the Spring ERE Conference in San Diego (April 2-4, 2018), and then on the ATAP website.

Please do me this favor and take the survey. We are trying to get over 1,000 responses! Click here for the survey.

ONE MORE THING:

What the heck is ATAP?!? I get asked this question almost daily. ATAP stands for the Association of Talent Acquisition Professionals. Founded in 2016, ATAP’s mission is to develop a body of unified educational, ethical and measurement standards, advocate on issues that impact those in our profession, and build a global community of inspired and informed professionals. Not only am I a member, but I’m the President-elect (Hair Club for Men joke!) You should be one too – Join Here – use my code to get $5 off your first-year “ATAPDISCTS”! 

Generational Profiling – The Newest Trend in Recruiting!

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We all have heard and know what Racial Profiling is, right?

Well, we get to add something new to our toolbox in recruiting, Generational Profiling!

Targeting someone because of their race is awful and illegal. Targeting someone based on their age is no different. It’s called it Generational Profiling and we are in the middle of an epidemic.

Take a look at the average age of these super popular tech brands:

You don’t have to be a genius to understand what’s going on in hiring in these companies. Remember a couple of years ago when we all got hot and bothered because Facebook and the like weren’t hiring women? Please educate me on how this is any different.

If the world, especially our work world, is moving to more and more of a technology focus, what are organizations doing to ensure they hiring for diversity across generations? I’ll tell you! Nothing! It’s not on the radar of 99.99% of organizations. We don’t give a crap if we hire older workers or not.

But, TIM, you don’t understand, older workers don’t get tech and they don’t want to work in tech!

Really?

Here are some fairly significant tech companies, compare them to the ones above:

27 years old average age of employees to 38 years old average age employees is statistically significant in a giant way!

IBM, Oracle and HP value the diversity of generations in the workplace, and are probably more likely to not be generationally profiling when hiring.

You hear “Generational Profiling” when CEOs of Fortune companies speak at shareholder meetings. They will say things like: “We need to ‘modernize’ our workforce”. They aren’t talking about re-skilling, they’re talking about getting younger, believing that’s their real problem. These old farts can’t do what we need to be done.

So, what do you do about it?

We, talent acquisition, need to start calling this crap out! If your hiring managers weren’t hiring women or minorities because of poor ‘cultural’ fit, you would call them out.

In Generational Profiling, ‘poor cultural fit’ equals ‘overqualified’. “Yeah, I don’t want to hire Tim because he’ll be bored in this role.” Bullshit. You don’t want to hire Tim because you might be challenged by having someone on your team that knows something you don’t!

We have the data to show generational profiling. You can put a report together that shows each hiring manager by age and years of experience, then show the exact same thing for their team, then show the candidates presented in the same manner. A really interesting thing will happen! You’ll instantly see which managers are profiling hires by age!

-Tim is 27 and has 6 years of experience post-college.

-Tim’s team’s average age is 24 and has 3 years post-college.

-Tim’s interviews selected average age is “X” with “X” experience.

-Tim’s interviews declined average age is “X+” with “X+” experience.

Stuff just got real!

No one, and I mean no one, likes to be called a racist or a sexist. Our hiring managers should feel the same way if they were called and ageist, but they’re not. We need that to change.

By the way, you will see this in promotions as well…

Your Weekly Dose of HR Tech: Will Blockchain Change Recruitment?

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So, I didn’t make millions of dollars on Bitcoin and quite frankly it pisses me off when I miss bubble like this! At this point, you’re probably tired of hearing about Bitcoin and Blockchain. I’m thankful for the bubble because it forced me to learn what the heck Blockchain is!

I think Blockchain will play a role in TA Technology in the near future. When you think of how we hire people, based on some sort of profile and/or resume, we are putting a ton of trust into something that is basically made up by an individual with little or no checking to know if it’s legit or not.

We know most people exaggerate or flat out lie on their resumes, LinkedIn profiles, Facebook profiles, etc. In a very simple sense, Blockchain is built to ensure that no information about a transaction is lost and it’s validated by everyone else in the network.

What if everyone you hired had a ‘blockchain’ resume? Where you felt 100% confident that everything on their resume or profile was 100% accurate. Sounds very interesting, right!?

I’m not sure, but I think this is where Blockchain plays a role in HR and Talent Acquisition in the future. What if we had ‘one’ unchangeable profile/resume for every single person on the planet? One common way to present all of your education and work experience that was validated. It’s a little big brother-ish to think about, but it’s not beyond reason.

I mean how long until Google forces us all down this path!? 😉

It would definitely make us feel more confident in our hiring. It would force people to rethink not giving notice, starting a job, but then they leave after a few days, all kinds of crazy things we see candidates do but it never ‘hits’ their permanent record. What if your blockchain profile would show the times you accepted an interview, then no call/no showed it!? Oh boy! I would sign up for that!

What’s the benefit to candidates? This is ‘your’ profile. This is your life. You own it. If you did great work at a job and some supervisor that hated you was trying to bad mouth you behind your back, that would no longer work. Your good work would speak for itself. Unchangeable would be the facts.

Plus, Blockchain as a resume profile would be completely transparent. This would make you ‘findable’ to every employer. If you’re a rock star, you should get paid rock star money. A blockchain profile would benefit people who are really good at what they do. It would suck for people who are bottom feeders!

I don’t know if this will happen or could happen, but it’s exciting to think about a world of resumes and profiles that were easy to navigate and completely trustworthy. I can wait for flying cars, let’s get the HR Tech industry on this situation right now!

The Power of Your Network is Still the Most Valuable Thing You Own!

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If you’re even a casual reader of this blog you know I have three sons. Two of those sons are in college. Being that my life’s work has been in HR and Recruiting you better believe they understand the importance of good grades and internships!

Being the Dad I am I thought it would be a good idea to use my network to try and help my boys get an internship. Let’s be honest, this is how most recruiting still works today. It’s about who you are, combined with who you know. My kids know me and a few hundred friends and family, 99.9% of which are absolutely no help in finding them an internship.

They’re a lot like most kids, besides this one exception.

I know a ‘few’ more people than they do. I’ve been writing for about ten years now. I’ve spent a career building a network. So, I put a very simple message out on LinkedIn. Here it is:

You see the number, right!? 99,973 views of this post as of me writing this post!

I don’t care who you are, or what your network is on LinkedIn, 99K views is a lot! I know a bunch of marketing pros who would give me their left arm for 99K views of anything they put out!

The outcome is still undetermined. Both boys have had interviews, so I’m confident they’ll find something wonderful. I’ve had amazing friends, peers, and people I’ve never met, reach out to help. Some with actual positions. Some with other connections who might have something. Others with just words of encouragement.

I was overwhelmed with gratitude.

When you write a free blog for ten years you really don’t have any idea what the ultimate outcome will be. I don’t ask for much of my network. I really didn’t expect much from the post above. I sent it out into the world and magic came back. It’s very cool!

Some learnings I’m taking away from this experience:

– LinkedIn for how much we love to hate it sometimes can be very, very powerful tool for networking.

– When a post goes viral, you are never prepared! If I didn’t reply back to you I’m sorry, it was unintentional!

– The next time you decide to ‘ignore’ a LinkedIn connection request, think about how that person might help your network.

I had a friend point out that some folks might be upset over this. The reason my kids will get an internship is because of ‘who’ they know (me, there dad). They have the advantage of having a network that can deliver these opportunities. What about all those kids that don’t have that same ‘privilege’. It’s not fair.

I can’t change the fact that as a father I want to help my kids get every opportunity they can. I didn’t do their homework and take their tests, that’s all on them. I don’t sit in on the interview, that’s all on them. I help out people not related to me every day in the best way I can. I’m not going to apologize for helping my own kids find a job. That’s just silly.

FYI – still on the outlook for a summer Accounting internship for a Junior Accounting Major with a 3.85+ GPA, who is a student-athlete playing college baseball on scholarship. It turns out most Accounting internships are in the Winter and Spring during tax season. He can’t do that with his athletic commitment. So, if you know of anything, let me know!

What Happens When ‘Dad’ Doesn’t Like How His Daughter’s Boss is Managing Her?

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If you follow sports recently you can’t get away from Lavar Ball, the overbearing Dad of three really talented basketball-playing sons. His oldest, Lonzo, is a really talented rookie in the NBA with the Lakers, his middle son was at UCLA as a freshman, got suspended from the team for shoplifting, and his youngest was a top recruit in high school.

Lavar took the two youngest kids out of school and took them to Lithuania to play professional basketball.

Lavar was back in the news this week when he told ESPN that Luke Walton, the Lakers Head Coach, wasn’t doing his job and should be fired.  Luke Walton is considered by many to be one of the top young coaches in the NBA and is highly regarded by both players and other NBA coaches. The NBA coaches came to his defense in a big way.

One, in particular, was Steve Kerr, considered the top coach in the NBA, and Luke Walton’s mentor. Here’s what Kerr had to say:

“This is the world we live in now. I was thinking about ESPN and they laid off, I don’t know 100 people…many of whom were really talented journalists covering the NBA. So this is not an ESPN judgment, it’s a societal thing more than anything…I’ve talked to people in the media and said ‘Why do you guys have to cover that guy.’ They say ‘We don’t want to. Nobody wants to. But our bosses tell us we have to because of the ratings and the readership.’

So somewhere, I guess in Lithuania, LaVar Ball is laughing. People are eating out his hands for no apparent reason. Other than he’s become like the Kardashian of the NBA or something and that sells. That’s true in politics and entertainment and now sports. It doesn’t matter if there’s any substance involved with an issue. It’s just ‘Can we make it really interesting.’ For no apparent reason. There’s nothing interesting about that story. You know how many parents of my players have probably been at home thinking ‘Why isn’t he playing my kid.’ Yet we’re sticking a microphone in front of his face because apparently, it gets ratings. I don’t know who cares, but people must care or ESPN wouldn’t be spending whatever they’re spending to send reporters to Lithuania when they laid off people who were writing really substantial pieces…”

Don’t think this ends here.

We can already find examples and stories from corporate America of parents getting involved in their kids work-life. In the past, a couple of decades ago, you would have never heard of a parent saying anything about how their kids were getting managed.

Now we live in a world where everyone has a platform and the ‘threat’ of this happening to you, your organization, to one of your managers, is very real.

It’s easy to say that you wouldn’t engage. That you would only work through the ’employee’ in this manner. That’s what the majority will say. But, what do you do when that parent has a larger platform than your brand? When ‘that’ parent finds others willing to listen. How are you prepared to react?

I can foresee a time in the near future where HR leaders will be meeting with parents to discuss issues. It happens in what part of society, politics, entertainment, sports, etc. before it filters into other parts of normal, everyday society. You can ignore it, but those who do will probably be the least prepared to handle this when it hits them over the head.

I’m ready. Bring Big Momma into the office, let’s talk this out!

The fact of the matter is if I’m transparent about performance there will be nothing I haven’t said to your child that I won’t be willing to say to you. I’ll first ask the kid if they want Big Momma to come in, which I’m guessing they’ll say “no”, but if they do, let’s do this!

There’s one part of our society that is ready for this and it’s teachers!

Teachers have been dealing with overbearing parents who think little Jimmy walks on water for years. You know what teachers do? They do the exact same thing you and your managers do. You sit them down, all together, you give very specific examples of behavior and performance, and you shut up and wait for a reaction.

When I taught, I found most overbearing parents, when presented with facts, would actually support me and help me get better performance. In teaching, and in the real work world, I’ll take any help I can get to get better performance!

In Lavar Ball’s case, he’s just an idiot with a stage.

9 Ways IBM (and the rest of us) Should Be Reinventing Talent @IBMWatsonTalent

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Amber Grewal is the Head of Global TA for IBM. It’s a big job. She posted on LinkedIn recently and gave her 9 ways IBM is reinventing recruiting. It’s pretty good. I’m not sure she wrote it. My experience is with giant corporations that they rarely would ever allow one person to post something so big on a social platform, but I’m sure she got in her ideas with some ‘corporate’ wordsmithing, either way, I liked it.

I like when large organizations put HR and TA leaders out in front of the brand. That’s always a risk. I like that IBM is taking that risk. They’re a big player in the HCM/TA tech space, and if you want my attention, give me less PR and marketing pitches, and more practitioner know-how!

Here is the infographic that “Amber” put together:

I’ll go through and give you my comments on all 9:

1. Upskill the Recruiting Function – Oh hell yes! The main problem with corporate recruiting is very little actual recruiting actually takes place. A whole lot of administering the recruiting function takes place. When need to flip those two things!

2. Horizontally Source – This is the Talent Pipeline. The problem with maintaining Talent Pipelines is they’re very expensive. I would rather see an On-demand sourcing function, than a pipeline function, but I like that Amber to be trying to marry the two in a ‘ready-now’ fashion.

3. Work Agile – I think what Amber is saying, and I love it, is not all requisitions are created equal. Some jobs we fill are more important and have more impact on the organization. Yes, yes they do! So, do those things first and do them fast, to maximize the impact!

4. Create a Recruiting-First Culture – This would be my #1. Talent Acquisition doesn’t own recruiting. Hiring managers own recruiting. I can help you staff your department, function, location, etc., but ultimately, you as the leader must own it. If you can get here in your organization, you’ll be great at talent acquisition. The next step is then getting every single employee to understand their role and significance in constantly attracting talent to the organization.

5. Trust-based Hiring – Yeah, I’ve got nothing. Honestly, this is a large, enterprise-level organizational issue. Here’s what happens. Manager A has a great talent, but that talent is being underutilized in their group. Manager B desperately needs the talent Manager A has. Manager A should, for the betterment of the organization, give up their talent to Manager B, but they don’t because they believe they won’t get the talent they need in return. This happens constantly in giant organizations, and it sucks.

6. Proactively Source – Maybe a good first step here would be to first ‘actually’ source! 😉 I like that Amber is focusing her team on certain things the organization needs. Hey, we suck at hiring females in tech roles! Cool, let’s make that a priority and specifically use a rifle approach to go out and get more females in tech roles. That’s just good recruiting. Might want to work with HR to ensure those females will feel like they actually belong as well, when they get into those roles or you’ll never get off that treadmill.

7. Cognitively Assist Candidates – Thanks for joining Marketing! This is where an LI post becomes a commercial and I would bet my entire salary (as a writer) that Amber didn’t actually have this on her original list! This one is supposed to be about Candidate Experience and I’m sure that’s what Amber had, but this is where Watson got shoved in. Not saying that’s bad, but it doesn’t sound like a practitioner put #7 together.

8. Personalize Offers – More Watson, but I will say personalization across the recruiting process is the key to reinventing recruiting. We all want to be recruited like a five star running back to Alabama. We want that experience. It doesn’t matter what role you get hired for, you want to feel like the most important person in the world to that company.

9. Interview with Cognitive – Okay, more Watson, but this is where I’m a huge fan! Very, very, very rarely will you go wrong when hiring smarter people who can process information faster. This doesn’t mean hiring only people who have a GPA of 3.5 or higher. There isn’t a ton of correlation between GPA and actual cognitive processing speed. Go find great cognitive pre-employment assessments and hire smart, it won’t let you down. Apparently, IBM has something like this called Watson or something, check it out.

Amber, thanks for putting this together! It’s a really strong plan for other TA leaders to follow!