T3 – @CaymanHRGuy Takes Over The Project – #SHRM17 Recap of @Beyond_Com rebranding as Nexxt

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My buddy Chris Bailey, Director of People & Organization at PwC, was at SHRM National this year, and I wasn’t. So, he sent along a post for the blog! I asked him to stop by and review Beyond that rebranded as Nexxt. Enjoy! 

Make sure you follow Chris on Twitter @CaymanHRGuy! 

Whats Nexxt? What Tics? Who’s here? So What! 

Ahh, the annual SHRM Pilgrimage, this year set to the backdrop of live Jazz, beads and the all-night antics that is Bourbon St, yes that’s right we are in New Orleans! Alas our owner of this site, Mr Tim Sackett, decided New Orleans wasn’t for him, I’m not sure why but I don’t think Tim has recovered from the last time both he and I were in the same location at the same time (You can read about that by paying $10,000 into the Chris & Tim Cayman Fund for recovering HR peeps). But he has been heard constantly humming along to the sounds of “Now That’s what I call HR” available now on Itunes…..Thus he sent me, his roving eye in the sky to report on what’s hot and what’s not at the SHRM conference.

Now as we all know Tim is a technical genius on the HR stuff…pregnant pause… So he wanted me to look at one thing in particular; a company called Beyond.com (Now known as Nexxt).

Now I was intrigued with Beyond.com as literally when they heard we were coming to review I was sent a press release by a lady called Maren Hogan of Red Branch Media. If you don’t know Maren she is one of the hardest working media pros at the event, not only was she helping Beyond launch this latest iteration of the company but she attended and supported various speakers, went to all the various networking events and even found time to have fun at the Harry Connick Jr’s concert. I say this for no other reason than if you want a lesson in how to network at a conference, build your brand, be seen and be sought out, then simply spend next year as Maren’s shadow. I guarantee you will be exhausted, amazed and light years ahead of where you are now in terms of just how much effort goes into being at the top of your game.

Back to the task at hand, Beyond had their booth draped in black with mime artists, jugglers and a jazz band right up until the countdown clock struck zero hour and then to much fireworks, t-shirt throwing and fanfare they rebranded as Nexxt.  A 20 year veteran in the space that has become more “tech-enabled” which at its core is a suite of agency tools that gives recruiters and talent acquisition professionals the ability to create customized campaigns that reach the candidate personas they design.

Does it work? 

Sure it does, but so does Indeed, and so do a few smaller players in this space. It’s a little more niche than Indeed with some pretty impressive stats. I ran a search as a job seeker for an HR Director role in the US and had over 7000 results returned (Clearly a demand for HR folk!) The same search on Indeed has just over 8500, so pretty similar job stats. If you are an employer and want to search a CV database there are Millions to choose from, on indeed it tells you they have 7.5 million CV’s in their database. So it certainly proves its veteran credentials. Nexxt is easy to use and its deep dive is also robust.

From a candidate perspective, I really don’t know why they continue to allow Google ads to show up in the job search bar as it cheapens the look of the site. I know I keep reverting back to indeed but when the employers and candidate in your space rate it as the number one recruiting tool you can’t help but compare regardless of the technical difference between the two. The creation of targeted and budget specific advert campaigns is better functionally than Indeed’s filter, so I know results will vary. At the end of the day, it comes down to feel. I like the feel of Nexxt, it feels boutique with some big data behind it. It feels a little more personal and I would certainly test it in niche areas of recruitment. It has clearly been a crowd pleaser but so was Steve Jobs launch of “Next” Computers. The fab PR needs to be backed up by great performance and Nexxt has that ability (unlike Next computers!) so watch this space as I see Nexxt growing even more of a foothold into bespoke campaigns.

So what else went on at SHRM, Dawn Burke, Jennifer McClure, Steve Brown and his new book! Jason Lauritsen, Mary Faulkner and a plethora of other inspiring HR folks who at their heart just talk sense. I heard about other great talent presenting for the first time and I look forward to watching some of the sessions on demand as the next gen is here and making waves! There was also a sighting of the lesser spotted Rueittimann but these reports have not been confirmed.

Tropical Storm Cindy led to 15,000 HR folk turning into professional grade weather forecasters but New Orleans airport was un-phased and carried on operating regardless. Top marks.

Until Next year in Chicago! SHRM17 has broken me!

 

The Grand Vision of Your Company: Ingredient #1 of your Employment Brand

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Did you see last week that Facebook changed its corporate vision? The old vision was “Making the world more open and connected”. The new vision is:

“Bring the World Closer Together”

It’s pretty good, right? Five words. That’s pretty tight! Studies have been done on thousands of company mission and vision statements and the average word count runs around 14. It’s really hard to break your mission or vision down in five words or so and have it really mean anything.

When I first got into HR developing your mission and vision statements were a big deal, then like most things we focus on too much, they became a corporate joke. Web sites cropped up where you could throw in some words about your company and these random, meaningless, vision statements would come out and actually sound like something better than you already had, but could have been used by any company on the planet!

Organizations spent millions of hours in meeting developing these statements. Billions of dollars in resources spent. These words were supposed to drive our decision making, help motivate the troops, inspire our customers, cure cancer! If we could just find the ‘right’ words for our vision we’ll change the world!

The reality is, your mission, your vision, has become nothing more than a marketing slogan.

Facebook is a social media site that most people use to share stupid cat videos and once in a while lose their minds about something political before deleting the post after they got their 72 friends in an uproar. “Bringing the world closer together?” Oh, you mean, letting skinning high school friends make fun of fat high school friends. That close? Calm down, Zuck. You stole one great idea, you didn’t cure cancer.

One exercise I’ve done with recruitment marketing and employment branding folks is to tell me your company mission or vision in seven words or less. The reality is, from a marketing perspective, this is probably the time you have as a recruiter to get this in front of a candidate, plus it fits well in a text!

Can you boil it all down in seven words?

It’s tough to do, try it with your team today. Tell me our vision in seven words or less. Share your best one below.

Mine would be – “We put asses in seats”! Five words. Beat that. “We put world-class, asses in seats!” 😉

5 Great Excuses to Miss a Coworkers Wedding!

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I had one of my Recruiters ask for some advice this week. It wasn’t work advice, it was a little more personal.  She had told a person she would attend a wedding of a family member with them but was having second thoughts. It was one of those Holy Crap moments! I don’t really like this person that much, and I don’t want to go to a family wedding with him and send the wrong message.

So, what was my advice?  It started out pretty straight. Tell them the truth!  “Look, dude, I’m just not that into you, and the last place on earth I want to be on Saturday evening is sitting at a table with your parents and Aunt Betty with them thinking “ours” is next!”

As you can imagine, that wasn’t going to do.  Not that she didn’t want to tell him the truth, but she also didn’t want to hurt him. She was looking for a softer way to cut him loose.  You know! A how-do-I-get-him-to-not-want-me-to-go excuse like he can’t stand my breathe or I have hammer toes, or something!?

Now, she was truly diving into my end of the pool!  You want a “Fake Reason” why you can’t go!  YES! I’m in HR. I’m in Recruiting. I’m the king of fake excuses of why people don’t get the job!  I’m on it!

So, here’s the first 3 I gave her:

  1. You haveVD! (Ok, I know this is strong right out of the gate – but let’s face the facts – most dudes will run from this!  Funny Fact: She is a millennial and had no idea what “VD” was! I’m old! Using WWII references like it was cool 2017 slang!)
  2. Your Dog/Cat has Cancer!(Sketchy I know, but girls and their pets…this one might work.  Funny Fact: Her dog actually did have Eye Cancer but was cured, so not technically lying…)
  3. You have to Babysit for a Co-worker!(Now this one is fraught with problems guys have gotten this one before and they might pull a. “Oh, I’ll come and help!” then you’re stuck and have to find some brat to babysit for the night. Funny Fact: She was like “Oh, hell No! I have a Real Job, why would I babysit!”)

All of this brainstorming got me thinking of how I’ve personally gotten out of going to Co-workers Weddings that I didn’t want to go to.  Here are my Top 5 Excuses to  Miss a Co-worker’s Wedding:

  1. I’ll be on Vacation! This is good because you usually find out about the wedding of a co-worker way ahead of time. All you have to do is actually plan for this and take your vacation during the weekend of the wedding. Far, far away from the actual wedding.
  2. My kid has a sports tournament out of town that weekend.  A little sketchy, but it is really hard for them to verify you really didn’t have a sports tournament, and let’s face it, I’m going to my kid’s sports game (the 127th of this year) vs. your once in a lifetime moment.
  3. I came down with the “Flu”!This one nobody believes, but it’s the go-to excuse because everyone uses it and it has been internationally certified as an acceptable lie to get out of anything. A case of diarrhea always works as well and no one digs deeper on this excuse!
  4. My Mom/Dad/Grandma/Grandpa/Great Aunt Betty/etc. fell and are at the hospital. I needed to go see them. They needed my help. It was serious.  Let’s face old people fall. In fact, it might be the only thing they have left to do. You hear about old people falling every day. Very usable excuse in a pinch because it’s somewhat believable and old people don’t remember later on when someone asks “How are you doing after your fall?”, and they’ll go “better” and then complain about their aches and pains.
  5. I’ve got another Wedding that same day! Again, believable, but what you’re really saying to the person is “I’ve ranked you lower than someone else in my life. I hope you understand, but I didn’t buy you a place setting off your registry!”

What is your top excuse for not going to a co-worker’s wedding?

The Next Great Trick in HR to Become World Class!

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Oh, Tim must be talking about the great A.I. tech that’s coming out, or the next great tech that will replace staffing agencies, or the next website that will change the entire industry forever – “Oh hey! Google Jobs.” I’m sure he’s going to be talking about using Fitbits to increase our organizational wellness! No, it’s probably how if we write one sentence of feedback a day to each employee our engagement and retention will go up 3,000%! I heard that one at SHRM this year!

 I keep searching for the next great trick that will help me to lose weight and keep it off. Why hasn’t science created a pill that allows me to eat and drink anything I want and I can stay skinning? Seriously, the person who develops this will rule the universe! 

In America, we love tricks! I think it harkens back to the Baby Boomers who got us hooked on TV Dinners and every TV infomercial products that ‘magically’ could do everything we needed without us doing anything, besides making four easy payments of $19.99.

It’s mostly all crap.

 We are hooked on tricks and over-night solutions to fix everything that is wrong with us. Personally and professionally. We live an instant gratification world. I get pissed when it takes more the thirteen seconds to get my fast food meal from the drive-thru, I mean hasn’t A.I. figured out that I’ll be stopping before I figured it out. These robots suck! 

 So, here’s the Next Greatest Trick in HR:

 Do great sh*t!

Yep, turns out the next great trick has always been the trick. Just do really awesome stuff! As I come off the conference season I look back at my notes and all the cool stories and ideas and there is one common theme. All the best stuff, the best ideas, were great from the beginning and had a team that wouldn’t allow that great stuff to die!

And by a ‘team’, it’s usually one person taking a stand, believing, caring a little too much. A try-hard. Who just wouldn’t let it go.

Rusty Rueff, says, “Make big changes, to big things”.

The trick to world class HR is do great sh*t. Then do more great sh*t. And don’t let anyone in the organization tell you to stop doing great sh*t. You need to become the Department of Great Sh*t!

That’s tricky.

The Key Trait of Every Great Employee #SHRM17

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For twenty years I’ve been hiring and firing people.  I’ve been lucky enough to have some really great performers, a bunch of good performers and also a few really crappy performers.  It seems like every time I turn, someone has an answer for me on how to hire better.  For years I have given the advice, if all else fails, hire smart people.  It’s not a bad strategy. For the most part, if you hire the smartest ones of the bunch, you’ll have more good performers, than bad performers.  I’m talking pure intelligence, not necessarily book smarts.

But, just hiring smart people still isn’t perfect.  I want to hire good, or great, people every single time.  How do you do that?  That’s the million dollar question.

To me, there is one trait we don’t focus enough on, across all industries.  Optimism.

Your ability to look at a situation and come up with positive ways to handle it.  Think about your best employees, almost always there is a level of optimism they have that your lower performers don’t.

I can’t think of one great employee I’ve ever worked with that didn’t have a level of optimism that was at least greater than the norm. They might be optimistic about their future, about the companies future, about life in general.  The key was they had optimism.

Optimistic people find ways to succeed because they truly believe they will succeed. Pessimistic people find ways to fail since they believe they are bound to fail.  This hiring thing can be really difficult.  Don’t make it more difficult by hiring people who are not optimistic about your company and the opportunity you have for them.

Ask questions in the interview that get to their core belief around optimism:

– Tell me about something in life you’re are truly optimistic about? (Pessimistic people have a hard time answering this. Optimistic people will answer quickly and with passion.)

– Tell me about a time something you were responsible for went really bad. How did you deal with it?

– The company has you working on a very important project and then decides to cancel it. How would you respond?

Surrounding yourself with optimistic people drives a better culture, better teams, it’s uplifting to your own leadership style.  I want smart people, but I truly want smart people who are optimistic about life.  Those people change the world for the better, and I think they’ll do the same for my business.

T3 – @HireVue’s “Introduce Yourself” is a pretty cool Recruitment Marketing tool

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This week on T3 I’m talking about the video interview and assessment platform HireVue. Most people know HireVue as the high-end video interview platform, but HireVue found out a couple of years ago that they could turn all of this video data into some really great pre-hire assessment/predictive data on which interviewee you should hire. Welcome to HireVue Assessments.

I like to tell you guys about stuff I know works, and I was able to talk to some actual users at Digital Disruption that were raving about a feature on HireVue’s interview platform called “Introduce Yourself“. The feature basically allows a potential candidate to briefly introduce themselves to your organization via video, without actually applying for a position.

Why is this good, or important?

Once someone is an actual applicant you have to follow the government’s OFCCP Internet Applicant Recordkeeping Rules. But, if they actually don’t apply and are just showing interest in your organization, you have a ton of flexibility on how you pursue them and next steps. What the HireVue clients are finding is being able to see these short “Introduce Yourself” videos before someone applies is opening them up to a great new pool of talent!

What does “Introduce Yourself” do for candidates and employers?

1. For candidates, it gives them a voice. I think if you were to ask candidates, “Hey, do you want me to present you as a recruiter, or do you want to present yourself?”, 100% of the time they would want to present themselves.

2. For employers, it gives them a chance to meet potential candidates before they actually apply for a job, and give you the option to recommend them for positions you feel they might be a better fit. With how we use TA technology right now, many times we miss candidates because the tech washes them out before we ever even see them. This way we get to at least see and hear them first.

Children’s Mercy Hospital in Kansas City, MO started using HireVue’s Video Interviewing tool in this way and found that it really helped them hire more diverse candidates. So, often diverse candidates fall through the cracks and the introduce yourself tool was one more way to get them front and center. 28% of Children’s hires from the Introduce Yourself tool were diversity hires.

Another thing that Children’s discovered were that they ended up hiring ‘serial’ candidates more often after viewing introduce yourself videos. You know, those candidates who have applied many, many times, but you never hired because their resume or application doesn’t seem to fit any of your openings. When you actually get to see and hear the candidates, you realize you’re probably missing some great cultural fits that you can train for positions.

Well worth a look! If a healthcare system can find value in a tool like this, I think almost any environment can!

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – just send me a note – timsackett@comcast.net

How Big Is Your Hotel Room? Measuring your HR Influence! #SHRM17

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Just got off the spring HR conference season, although it seems like the HR/TA conference season is now never ending. It used to be the conference season for HR and TA conferences were spring and fall, with the one outlier being SHRM National at the end of June. Now, you can go to a conference in any month of the year!

As one of the many people in our industry that writes, speaks, etc. Some folks would consider me a person who has some influence in the space. I certainly don’t have the most influence, but I do okay. My wife likes to call me a ‘micro-celebrity’, meaning I have about 23-ish HR pros around the world who know who I am, and might want a hug when they see me!

When you go on the HR/TA conference circuit, as an influencer, you get humbled very quickly, as you run into conferences where your influence is minimal, and come conferences where you’re the rock star. I just came back from a conference where I was humbled, so I wanted to share how you can tell your value at a conference as an influencer!

It’s the size of the hotel room they give you!

Let me break down the ratings of Influence “5” being the highest influence, “1” being the lowest influence in the HR space:

Level 5 HR/TA Influencer:  You’re in the suite life! Gerry Crispin is a level 5 influencer! I was at a conference with him recently and his “room” was actually 4 rooms with a breakfast nook, two fireplaces, and a hot tub! That’s influence! We won’t talk about my room as compared to his! Level 5 Influencers also are picked up at the airport by someone holding a sign with their name on it. Probably have a gift basket in their room that includes something cool like a pair of Beats by Dre or Oakley sunglasses or something. Most level 5 influencers do not attend conferences for free, many of these gigs are paid gigs. (I’m not saying Gerry was paid, just that those at level 5 can get paid if they desire)

Gerry is a level 5 influencer because TA buyers listen to what he has to say. If Gerry says buy “X” software/product, people will buy. If he says “Y” software/product is crap, people won’t buy. Don’t tell me you’re a level 5 influencer without being able to move the market!

Level 5 HR/TA Influencer upgrade moment – Kyle Lagunas had a giant suite on top of the Bellagio in Vegas this year. I got invited. It was HR nerds acting like rappers, and it was awesome!

Level 4 HR/TA Influencer: You get to stay at the same hotel as a Level 5 influencer but you don’t get the same room! You probably don’t get the private ride to your hotel from the airport, but they’ll send you a note on what shuttle to take, you might even get the gift basket, but you will never get the breakfast nook! Level 4 and 5 influencers also are personally invited to these conferences, they never have to ask to attend. You’ve reached a certain level when you’re no longer begging to come to an event and work for free!

Once you reach level 4 you start getting invited to private dinners with vendors. Really nice meals at restaurants you would never go to unless someone else was paying and ordering drinks you wouldn’t if you were paying the tab.

Level 3 HR/TA Influencer: Welcome to the Hampton Inn, are you a Hilton Honors member? If so, we can get you a free bottle of water and move you to the top floor! Level 3 Influencers have made it to the land of not having to pay their own way to a conference, congratulations, that’s actually a huge step! The expectations though for this honor will be you’ll be writing, tweeting, IG’ing, Facebook live’ing, Snapping your life away for two straight days. It’s a big step to reach level 3, but that step comes with a lot of work conference organizers expect from you. At level 3 you’re probably booking your own hotel, flight and sharing an Uber to the event. But, you can turn those expenses in and get reimbursed.

Most likely at level 3 you probably had to ‘apply’ to attend the conference. Someone took a look at your name and others who applied and determined you carried enough influence to make the ‘list’. No one was contacting you asking you to come, but to be in the game, you must play the game! Level 3 influence comes with VIP access to the big HR parties, which usually means you don’t have to stand in line!

Level 2 HR/TA Influencer: You’re paying your own travel, but enough level 3-5’s didn’t want to come to our event, so we’ll give you a free pass to get in! With this free pass, we’ll make you dance like a monkey and do anything else we ask. Where a t-shirt with your logo? Sure! Many level two’s will bunk up in a two queen room. I once asked Kris Dunn if he wanted to share a room and he wouldn’t talk to me for a month! He was definitely not at level 2!

Level 1 HR/TA Influencer: At level 1 you’re paying your own way for everything. Travel, conference admission, etc. You’re probably sharing an Airbnb with other level 1’s and 2’s to help offset the cost, but you’ve got a dream, the Gerry Crispin 4-room suite dream! Plus, you can probably make at least a meal or two from snacks and candy given out at expo booths, and some giant HR vendor will have a huge party you can attend with the rest of the heard!

Some vendors completely screw themselves when they don’t understand the levels! If you’re a level 5 and a vendor treats you like a level 3, you can best believe you’ll never go back to that event! But, if you treat a level three, like a level 4 or 5, you just created an influencer friend for life! It works both ways!

The key for vendors is to try and get the most value for the level. It’s Moneyball! I want an up and coming level 3, who will probably be a 4 or 5 soon, to be at my event! I can get level 4 or 5 influence, on a level three budget. The hard part for all vendors is understanding who actually has real influence and who’s just pretending. Since I wrote the HR/TA Influence levels, I’m putting myself down as having some influence! 😉

The Best Recruitment Marketing I’ve Seen in Years! #VueDD17

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Okay, the last post from HireVue’s Digital Disruption, but it was something I had to share! TA leader Molly Weaver at Children’s Mercy Hospital in Kansas City is killing the game! If you do an interview with Children’s on the HireVue platform, they have actual kid patients ask you the interview questions via video!

I shared one on Twitter this week under the #VueDD17 stream and I haven’t been able to get those actual videos to share, but here’s one you can get a taste of how Children’s recruitment marketing is just amazing:

You’re in 2017. Molly and the TA team at Children’s is in 3017!

Seriously, talk about driving culture through your hiring process! It’s hard not to get emotional watching these kids ask you screening questions and then you have to go answer it!

This one single idea is the best recruitment marketing I’ve seen in years.

Imagine how you could take and use this idea in your own TA shop. Casual dining, go have actual guests ask the questions for your server screening questions. Get some half-drunk guy at the bar to ask bartender questions! (okay, just kidding!)

Go connect with Molly, she’s a brilliant TA leader and if you’re at CHRO in healthcare with a crappy TA team, back up a dump truck of cash on Molly’s door and talk her into coming over to your team!

Besides transforming their screening and interviewing, Molly’s team also added in HireVue’s “Introduce Yourself” tool that gives every possible candidate to your organization the ability to tell you who they are and why you should hire them.

Molly had some awesome stories of finding and hiring candidates from this tool that they might never have found without it. Some of these folks applied to jobs at Mercy several times and never made it past the first stage. Also, an amazing 28% of these hires were diverse candidates!

Before you say you don’t have the resources to do all this awesome stuff, know that Molly and her team did this on a shoestring budget! Found the kids on their own, filmed them, kept it as real as possible, and it’s brilliant!

Really amazing stuff, I’m starting the Molly Weaver fan club, let me know if you want in!

Should Talent Acquisition Be Driving Revenue in Your Organization? #VueDD17

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I’m on a plane flying back from HireVue’s Digital Disruption in Park City, UT this week. Really well-done user conference which is more non-user conference than user conference. Agenda loaded with great TA content, a ton of really high-level TA leaders in attendance to drive great conversation and almost no product pitch!

One of the panels they had took a strange turn down the path of whether or not, as part of a great candidate experience, TA should be making consumer offers within the apply-hire process. Basically, everyone on the panel (all retail of some sort) were really excited about their ability to drive increased revenue by sending candidates consumer offers during the hire process.

“Hey, Mary, thanks for applying for the Manager of Accounting on Wednesday, we hope to get back to you soon on the next steps! In the meantime, please feel free to use this code for 35% off regular price merchandise at the Shoe Barn!” 

My first reaction was horror!

The last thing I need my TA leaders concentrating on is driving revenue. I need talent. Figure that out and then let’s talk about you and your sales capabilities!

But the more I thought I about it, the more I think I’m on the wrong side of this!

If you’re in the business of making money to stay in business, shouldn’t every single part of your organization be focused on driving revenue? I think so. Profit or Non-profit, I want an organizational culture that is about maximizing revenue so we can better serve our mission, whatever that might be.

Can TA drive revenue through candidates? Yep. The bigger your are, the more opportunity you have. Clearly, retail, dining, etc. probably have a better chance of being more successful at this task.

Word of Caution: If you want to leverage candidates to drive revenue you better first have your candidate experienced buttoned up end to end! You can’t be awful at candidate experience and think your discount offers are going to play well when the candidate is pissed off because they never even heard if you got their application!

Bad candidate experience will more than likely lead to a bad consumer experience. So, don’t think that offering a ‘Free Appetizer” to candidates who got turned down are going to make them feel better about not getting the job!

The panel offered up a great suggestion to where these offers probably fit best – after the first interview. This goes out to those candidates who you felt were worthy of the next step, give them a little thank you and an opportunity to experience your organization on the consumer side as the process moves forward.

All of these offers can be tracked and TA can actually show how much revenue they are driving to the top line of the organization. Don’t gloat too much about your $250K in revenue you gave away at a 35% discount. That margin is low, but revenue is revenue, and besides Ops, no one else in the organization can say they added to top line sales!

I actually asked one of the HireVue product people if they would be willing to tie a data point to candidates who buy the most on one of these offers! They laughed in my face! But think about the slippery slope this creates.

I want to hire ‘fans’ of my brand. My biggest fans probably spend the most in buying stuff from my brand. So, if I can offer applicants a code to buy, why wouldn’t I want to talk to the suckers candidates who bought the most!?!

Food for thought Revenue Driving TA Leaders!

The Perfect Change Model for HR #VueDD17

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I’m out in Park City, UT this week at Hirevue’s Digital Disruption conference. The conference is designed for TA pros and leaders looking to ‘disrupt’ their current TA shop and the agenda is packed with great content and speakers.

Rusty Rueff kicked off the conference with a great keynote on disruption and change. (Side editor’s note: Rusty joined a growing trend of keynotes bringing their notes on stage with them and referring to them often to ensure nothing was missed. Many ‘professional’ keynoters would consider this taboo, but I find it refreshing and more authentic)

Rusty offered up this change model:

#1 – Compelling Vision: The only way you get change started is to have a great compelling vision of what this change will be.

#2 – What’s In It For Me (WIIFM) – If you need your employees to drive change you quickly have to define what’s in it for them, and it you better make it compelling. “You get to keep your job” – is not a compelling WIIFM for most people in 2017!

#3 – Lead the Way – Servant leadership is they key. Are you doing what you say needs to be done, and are you helping in every way to get everyone on board with you?

#4 – Change the work – If you want to change the way you work, you need to change the work. What!?! So many times we want to make big changes but we are unwilling to change how we do things. That’s a problem. If you can’t attract talent, you need to stop what you’re doing, and do something new!

#5 – Make it stick – Big change is hard and it’s super easy to go back and do what you’ve always done when the initial change seems to be worse or not having the results you wanted. You must be courageous to see your vision through to completion. You might fail, but if you don’t make it stick, you’ll never know for sure.

Rusty focused on big change to big things. In the end, this is what matters.

If you focus on making small changes, or even big changes, to small things, it really has little impact. Focus on making big changes to those things that are most important to your organization that isn’t working. Swing for the fences.

This is super hard for us in HR and TA. We never want to break anything, even when it’s not really working. We’re scared of screwing something up more than it’s already screwed up. I can’t tell you how many executives I speak with that fire HR and Talent leaders simply for this reason alone. The fired leader was unwilling to take the chances needed to fix what was broken.

Are you ready to make big changes to big things?