Monthly Archives: April 2016

True or False: Corp Recruiters Fear Agency Recruiters

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True or False?  It’s a common belief, in most Talent and HR circles, that most corporate recruiters fear agency recruiters.  Go ahead and argue if you would like, but it seems a little silly.

The reality is, true recruiting professionals don’t fear amateurs.

It’s like a really great professional Photographer.  They charge money because they offer something someone is willing to pay for.  Professional photographers don’t fear the mom at the soccer game with her $2,000 dollar camera and $5,000 dollar lens.  Who cares that you have the equipment if you don’t know how to use it!?  Pros don’t fear amateurs.

So, if you are a really good corporate recruiter who knows how to really recruit, agency recruiters don’t scare you, because you know your stuff!  That’s the problem, though, right?  The reason so many people feel the title of this post is true is because we all know so many corporate recruiters, who really don’t know how to recruit.  They aren’t pros, they’re amateurs.  Amateurs fear professionals when it comes to meeting head to head in competition.

The best professionals love it when a talented amateur tries to play at their level.  These types of individuals help to push both parties to do the best work they can.  Or, at least, they should!  A great agency recruiter should push an average corporate recruiter to want to get better.  An amateur agency recruiter will starve, that’s why you only see amateurs in the agency ranks for a very short period of time.  If they aren’t good, they don’t eat! That is why on average, agency recruiters tend to have more recruiting skills than corporate recruiters.  Agency folks aren’t full salary. How they have compensated forces them to have better skills, on average.

So, how do corporate recruiters ensure they become professionals?  Well, I love Malcolm Gladwell, so I’ll steal a little of his 10,000-hour concept.  You must make yourself a true recruiting professional!  You need to invest time and development in yourself, in the recruiting industry, to become a pro.   That means as a corporate recruiter, you focus on recruiting, not becoming an HR Pros. What?!  Most corporate recruiters are corporate recruiters because that’s their path to get into a straight HR position.  Their endgame is not recruiting, it’s HR.  That’s a problem because they are not fully vested in the recruiting game.  This is an amateur move.

Your reality is, those who get promoted are usually professional at something.  Become a great recruiting pro and the powers-that-be will take notice, and you’ll find yourself in positions you never thought possible.  True professionals don’t worry about promotions, they worry about becoming a better pro at their craft.

The next time you start feeling yourself pushed by an agency recruiter, don’t curse them for what they do, embrace them for what they push you to become — a better recruiter.

I Miss Old School Employee Training Videos!

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Remember the bad 80’s employee training videos?  When I was at Applebee’s we had a series of sexual harassment training videos that would never fly in today’s politically correct world!

These videos were part 70’s porn, part creepy uncle and 100% pure gold. I couldn’t ever play them without laughing out loud.  They were so bad, I couldn’t believe someone actually got paid to put these together, and the scenarios were so far fetched that made the employees think we must believe they were complete idiots!

All these videos really did was waste time until we could get you to sign a piece of paper that you were trained on what sexual harassment was, and if you ever did any of this stuff, you would be immediately fired. Classic CYA HR!

Just this week, by buddy Jim D’Amico the VP of TA at Signature Health, sent me the link to this pure gold Employee Safety training video. We all need more friends like Jim! Enjoy! (BTW – you’ll love it, if you’re a Walking Dead fan!)

The 3 Conference Speakers You’ll See At a Conference Near You

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I was sitting at an HR conference last week next to my friend, Laurie Ruettimann, listening to someone talk about something they did at some company and made this statement:

“You know, you only see three types of conference speakers.”

We were bored. We start talking in the back like the bad kids in class. So, she played along and asked me what the three were.

Here’s my take:

1. Mr. or Mrs. Case Study – These speakers are usually one trick ponies. They did something good, once, at some company that has a big name, and now they get invited to speak at conferences. The basic speech is nothing more than them running down the path of what they did.

The entire breakdown is this: We had a problem. We came up with a solution. We implemented the solution. That was five years ago. Yes, Google does actually have bikes we can ride on campus.

It’s rare that case study speakers ever make it past this stage. Most aren’t that good at speaking, they just have this one thing and a corporate brand. Their skill was being at the right place, at the right time.

2. Mr. or Mrs. We Here To Pump You Up – These folks come in two flavors: 1. My own bullshit, and 2. I had bad shit happen to me, but hey! I’m still alive! First, let me say, I’m not dumping on these folks, they’re usually by far the best speakers you’ll see. This is their life. This is how they make their living.

I’m always amazed at how motivational type speakers truly believe in their own B.S. It’s really the only way you can do it. Can you imagine going from city to city, basically saying the exact same thing to people you know will never change, until one day you find yourself in a Holiday Inn Express in Cedar Rapids, IA with a gun in your mouth, sitting next to an empty bottle of gin. (Oh wait, I just described my last week)

3. Tomorrowland and The Sniper – These are the futurist/specialist type speakers. Everyone wants to hear what’s going to happen in the future, unfortunately, it’s all one big educated guess. On the specialist front, it’s also nice to hear a really talented specialist tell you how you should really being doing something. Unfortunately, most of these folks don’t keep doing it, so the ‘special’ advice they’re giving you is from five years ago!

I put these two together because you usually see these folks doing the same thing. It’s easier to talk about what you should be doing, instead of how to actually be doing it. Those the are the case study folks, but like I said above, they only know how to do it one way, with one company.

I will tell you, as one who has been to a few conferences, you’re most likely to walk into a disaster when it’s a case study speaker. They usually get invited because they come from a great company, but know one knows if they can actually speak or not. The biggest train wrecks come at this level.

But, I also have found some of my most favorite speakers at this level, because you just don’t know! Everyone starts somewhere. The basic equation of any of these three levels is three solid stories, some good laughs, and one ‘oh, you got us’ moments. If you can make that happen, people will leave happy.

T3 – The New Crap from HR Tech Conference Season

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By using “Crap” in the title I’m guaranteed to get at least 3 emails this morning unsubscribing from my blog!

You still with me? Hey, gang! What’s up!?

I’ve been to three conferences in the past two weeks and have gathered a bunch of new HR and TA tech I will be talking about in the coming weeks, but I need to spend some time and write all of this stuff up. Before I do that I had to first share some major themes coming out of the HR Tech space that you should keep an eye on.

1. Customization! 

Historically, great HR and TA functions were built on great processes.  Those processes were put in place to treat everyone and everything, exactly the same. If you would ask an HR or Talent pro to change or adjust their process, you might actually lose your life!

Now, all of this started because treating everyone and everything as unique, special unicorns takes a ton of work, and it’s extremely complex.  We don’t have that kind of capacity, so we had to lock it all up in tight processes, to ensure things got done on time, and were accurate.

Technology is changing all of this for both HR and TA! The great technology of today allows you to customize your processes and policies by employee, so the employee gets an experience unique to them, and you don’t have the pain of trying to track it all.

The HR and TA Leaders of the future are not about one great process. They’re about delivering customization to the masses. Not customization of software! That’s still the devil and will break your new shiny toys! 

2. Analytics Gone Wild

It appears that HR and TA analytics are still as big as ever, even though it also seems like the understanding of these continues to be at an all time low! So many systems. So many possible analytics. The Data Science folks love it. The HR and TA folks are lost.

We now have more analytics. I can’t say we have better analytics. We continue to struggle as a community, primarily because we all continue to do our own thing, which really only means something to us, and not anyone else.

What would really help this whole analytics nightmare would be one common version of the truth?  Here are the analytics we almost all agree will move the needle, and here’s a common way we are all going to measure these.

I will say the predictive analytic models that are coming out, are very impressive, and within five years almost all major companies will be using these to anticipate turnover, determine job fit, etc. The science is unbiased. We are forever biased. Something needs to change.

3.  We’re still scared of Saas

We actually aren’t scared of Saas software. Most of it is really great tech, and we love it. We are still scared that Saas is a big lie and these systems and their Open APIs still won’t work together well. So, we continue to think we need big bad giant full suit enterprise level systems.

This is usually some of the worse tech on the market as a whole, and even within these systems, there are major issues with the modules working together. Eventually, we are going to have to trust these Saas plays and their misunderstood Open APIs and see if what they claim to do, they can really do.

I have a feeling you’ll be pleasantly surprised. But, like everyone in technology loves to say, “No one ever got fired for hiring IBM.” Until they did…

7 Words Mathematically Proven to Get You More Hires!

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Wired recently worked with OkCupid and Match.com to find out which words were used on the most popular dating profiles on their sites.  Millions of data points were done for this data analysis and they came up with the most popular 1000 words.  What they came up with were the exact words to use in your profile descriptions to get the most clicks.

I’m going to take this one step further and say if these words attract singles to another single, I’m quite certain they would attract a job seeker to a job.  My theory being singles are also job seekers.  Okay, I hear you, just because some words might attract one person to another person doesn’t mean those same words will attract a person to a job – but it might.

It is my belief that we can totally re-write Job Descriptions in a way that is a lot less HR’ish, and much more real, which will make more people want to work in the jobs you have.  Here is one I put together for hiring a Recruiter for my staff.   The positive is, it lets us in HR get our ‘creative on’.

Let ‘s give it a shot. I’ll give you 7 categories of words that were mathematically proven to get more dates hires:

1. Active Words: Yoga, Surfing, Surf, hiking, athlete, etc. These words were popular because people want to be associated with things that are good for them. Do you highlight active things you do at your organization in your job descriptions?

2. Pop Culture Words: 30 Rock, The Great Gatsby, Homeland, Arrested Development, The Matrix, The Big Bang Theory, The Hunger Games, etc.  People want to work with an organization that has a personality.  Pop culture references in your JD give you a personality.

3. Music Words: (FYI – some of these could also be considered Pop Culture) – Radiohead, Nirvana, live music, guitar, instruments, etc .Does your organization have a musical preference? Why not?  Maybe you’re a little country, maybe you’re a little rock and roll, either way, it’s alright to let candidates know!

4. Calm Words: Ocean, meditation, beach, trust, respect, enjoy, planning, dedication, openness, etc. Words that project a feeling of safety and security. In today’s employment marketplace, don’t discount the value of your jobs based on how calm and secure the work is.  Anxiety is at an all-time high.  Having the ability to say “we’ve never laid off in our history!” could pay you huge dividends.

5. Food Words: Chocolate, cooking, foodie, pizza, sushi, breakfast, etc. Food is a gathering and sharing point in most cultures.  If you do food related things in your work environment it brings all of your people together. Everyone eats. Not everyone will do Yoga or want to watch movies.  Chili cook-offs, company happy hours, Donut Fridays, etc.

6. Descriptive Words: Creative, motivated, confident, driven, passion, awareness, etc. Most HR pros see JDs as a means to an end.  They’re a legal necessity.  We should be looking at them as mini-commercials for our jobs.  I would love to see a company go full video JD – nothing written, just watch our Job Description. 60 seconds of someone telling you what this job is.

7. Spontaneous Words: Tattoos, F*ck, wasted, kissing, puppies, sucking, lucky, etc.  Words that most people would never expect to see in a JD.  This word has absolutely no usefulness in a JD – that’s exactly why we put it in there.  It might not attract an older conservative candidate, but it might be just what a newer generation is looking for.

I’ve never met a senior executive that had a problem with any job description I wanted to write – not matter how bland or how crazy.  That being the case, why do we continue to write JDs that put people to sleep?

Maternity/Paternity Plans in 2016 #HRTF16

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Hey, gang! I’m at HR Tech Fest in Washington D.C. and so far there has been some exceptional content and keynote sessions!

One of those keynotes was given by Jim O’Gorman who is the SVP of Talent and Organization at Hulu. Jim spoke about the organizational evolution of Hulu going from startup to becoming a teenager. What I loved about the entire presentation was he works for a big brand, but he shared real world HR issues they have faced and how the solved them.

You don’t always get this from major brands. You usually get this very washed, clean view of how great everything is and perfect they are, and you leave really learning nothing. Jim gave solid ideas and examples of stuff any of us could do in our own shops!

One great idea he had was sharing their Maternity and Paternity programs that Hulu has recently put in place, and the challenges and results. Ironically, Dawn Burke and I just had this same conversation about her own HR shop and the challenges they have had with instituting a modern maternity program.

What does this have anything to do with an HR Technology conference!?

That’s the cool part. Jim, and Hulu, used their HR analytics and technology to prove that developing a new Maternity/Paternity program would increase engagement, loyalty and retention. The money it was going to cost, would come back in spades by the increase in these other metrics.

Sure it was the “right” thing to do, but it also have to make financial sense to the organization.

The Hulu program gives the primary caregiver 20 weeks of pay (12 weeks in a row – think the traditional FMLA time that is required but with pay), and 8 weeks of pay that can be used as transition time.  These 8 weeks is to be used to slowly transition those primary caregivers back into their work life.

Primary caregiver is defined as birth mother, same-sex parent who is going to primary caregiver or father if the father is going to be the primary caregiver.

On top of this, the secondary caregiver in Hulu’s program, traditionally the father, also gets 8 weeks of paid leave to use as they need to support the primary caregiver. That means a secondary caregiver can decide when this time needs to be used, within the first year of life of the child.

Hulu’s philosophy was we can’t build just one maternity/paternity program because everyone’s situation is different. It has to be flexible for all of our arrangements. Each family is different and unique, and if truly want this program to deliver our desired outcomes (increased retention, high engagement, and loyalty) we need to develop a program that is customizable for each person.

“Customizable”!? HR? Benefits? Policies?  Wait, that sounds different!

Sounds pretty cool to me. Sounds like the future of HR to me.

Combine great ideas with what our employees actually want and need with technology and organizations can make great things happen!

Check out HR Tech Fest – it’s their first year in the U.S., and they put on a really great conference. No detail was forgotten, the content was world-class and the attendees were highly engaged! I’ll be back!

The Most Powerful Talent Attractor

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We make talent acquisition much harder than it needs to be.  We focus on things like employment branding, candidate experience, recruitment analytics, etc. All important stuff, but a lot of this focus takes away from what’s really basic and critical to being great at acquiring talent.

At its core, the most powerful talent attractor is simply just being desired.

This might seem ultra-simplified to you, but it’s not. Think about yourself for just a moment.

When you get a call from a recruiter, yourself, about going to work someone place else, doesn’t that feel really good?  No, I mean, REALLY, good! “Oh my gosh, you guys, I got this call today, from ABC Company, and they tried to recruit me! I was like, heck no, I’m great here, but I thought it was funny, they wanted me!”

We Love to be wanted! It’s a basic natural feeling and emotion.

The key to great talent acquisition is getting your team and your organization to understand this. If TA would act more like the nerdy guy trying to get a date, and less like the super pretty girl acting like being interested is the farthest thing from her desire, we would be so much more successful!

But, we don’t. We act like candidates should want us. Not we should want them.

Now, imagine that same recruiting call to yourself. This time instead of the company wanting to recruit you, they actually say, “well, we’re not interested in you, but wanted to see if you could refer someone else at your company.”

How would that fell!? It would feel awful and you would be pissed!

We want to be wanted. We wanted to be desired.

If you can get your recruiters to have that mindset, you’ll be amazed at how much easier it is to pick up the phone and talk to candidates.  If we all just truly understood that the candidate on the other end of the phone was just like us, they just want to be wanted, recruiting them seems like a breeze.

“So, you mean I don’t treat them like I’m doing them a favor by talking to them?”

Now you’re getting it! Treat them like you really hope they’ll go on a date with you! Just don’t actually ask them for a date! Just think about your own personality in these terms of how you’re communicating to the candidate.

#SHRMtalent – Is This a Recruiting Conference?

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I’ve been pretty outspoken throughout the years about the lack of great Talent Acquisition conferences on the national stage.  There are some great local and regional recruiting conferences, like Recruit DC, Talent 42, Minnesota Recruiters and, of course, the Michigan Recruiters Conference.

I really love the folks at SourceCon, and they do a great job, but for many corporate talent acquisition pros, SourceCon can get really way too far into the weeds, and most will feel intimidated by what’s being discussed. ERE continues to trip over themselves and hasn’t never fully turned itself into that national TA conference.

This is my first time to SHRM Talent and I have to say SHRM is well positioned to create something really big for corporate Talent Acquisition leaders and pros!

Much of the content was on the same par you would find at any of the top recruiting conferences around the world. Of course, I’m doing a couple of sessions and people were highly engaged, asking great questions. Some of the others here include:

Johnny Campbell from Social Talent who had another super engaged session!

Chris Hoyt, the Recruiter Guy, sharing great information on Candidate Experience!

Dee Ann Turner, head of talent for Chick fil a, one of my favs, and say what you want about them, they hire super nice and friendly people, consistently, at every location I’ve ever been in.

Great Keynotes by Jim Knight and Kat Cole – again solid, solid, speakers and talent pros.

Chloe Rada, Recruitment marketing at Sodexo, talking employer branding.

And just a ton more talent practitioners sharing really solid information.

These are people you would expect to see at the top TA conferences in the world, challenging people with some really innovative ideas and best practices.

Of course, in a large national conference, you need content at all levels, so all of it won’t be for everyone. I’ve come to grips with that. I sat in a session and found myself wondering ‘how the heck did this person ever get picked to come to a TA conference?’ When you have 50 plus speakers, not everyone is going to be for every attendee.

But, for the most part, I’m thoroughly impressed with what SHRM put on, and you all know I don’t normally say that! There were around 1400 attendees at SHRM Talent, and I really thing SHRM can position themselves as the premier TA conference in the world, just as they’ve positioned SHRM National as the premier HR conference in the world.

What are the next steps for SHRM Talent, in my opinion?

  • They need a technology track – TA corporate pros are hungry to learn more about what technology can do for them.
  • They need a few more hardcore recruiting, sourcing speakers.  Some folks who will get into the weeds for those who desire that.
  • I would love SHRM play around with session times. An hour and 15 minutes is your parents conference presentation. Most attendees, now, would prefer TEDx style presentations. This becomes a logistical issue, but I think if you move speakers and not attendees, they could test some of these things. No one wants to sit for 75 minutes and hear speakers drone on.

I’m leaving Orlando encouraged about SHRM and the direction of SHRM Talent. Corporate Talent Acquisition is in desperate need of a great conference and SHRM might actually be able to fill this need for the future!

T3 – Boon

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This week on T3 I take a look at Boon. Boon is a new talent crowdsourcing marketplace. Basically, Boon is a referral marketplace for sharing relevant opportunities with your personal network. Ther are some others in this space, that do it a bit differently, but it’s basically a recruiting disrupter that cuts out the middle man.

Boon is set up a bit differently, by allowing agency and independent recruiters to set up a profile and work within their system as well. This would allow a recruiter, or any employee, to refer their ‘network’ to your openings. The real goal though is to allow anyone to do this kind of referring.

Membership is free, both for companies and for the individuals who sign up to refer candidates. If the employer hires someone via Boon, it’s billed $5,000. Boon then takes a 10% cut—and passes $4,500 to the member who made the referral.

5 Things I like about Boon:

1. Boon uses a matching algorithm to automatically match your network with jobs on their platform, so you don’t have to do the work. It then shows you who might be a good match, so you can decide which ones you want to refer easily

2. You could easily use Boon as an internal employee referral program. From the dashboard you can input all of your employees, they can decide if they want to tap their own networks, but the system makes it easy to share and match their company jobs to their networks, plus it also eliminates tracking and paying out of referrals.

3. From the referral side, Boon, auto tracks your referrals and the dashboard shows you where your referral is within the process, so you don’t ever have to wonder what happened to that person you referred.

4. Boon takes 10% off the top of the referral to the referring person, the company pays Boon directly. Currently, the Boon referral is $5000, but soon a company using Boon for employee referrals will be able to customize that amount as a percent of the hiring salary.

5. Boon also allows organizations to post their jobs privately, to only your employees, or publicly to all Boon users, in case you wanted to give your employees first shot at referring a friend or peer.

Boon is really simple to use and upload job descriptions. The matching technology to the referring user’s network sets it apart from similar technology on the market.  Well worth taking a look, especially if you don’t have any technology for employee referrals, this could be a very inexpensive alternative!

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – send me a note.

@SHRM Talent Management in Orlando – I’m Here, Are you?

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I’m speaking twice this week at SHRM Talent Management in Orlando.  SHRM’s TM conference is a combination of Talent Management and quickly becoming SHRM’s Talent Acquisition conference. The agenda content is about 50/50, with some really great Talent Acquisition speakers on the agenda.

I like the SHRM events from a speaker’s point of view because the attendees at SHRM are real-life in the trenches everyday HR and Talent Acquisition Pros. It’s not about being the most innovative, it’s about trying to get unburied and many times just surviving the day and week!  This is real HR and Recruiting.

I have a problem. I’m not sure how to solve it. Do you have some ideas?  A lot of ideas flow from conferences like this, and that’s my style of speaking. I want to give you a few things you can take back and start using immediately.  I’m not here to change your entire world. I’ve been in HR and Recruiting too long, to understand, one conference session isn’t going to change your world. But, I might be able to make a bit better.

My two sessions are – Moneyball Recruiting – The Simple Science Behind Great Hiring on Monday at 3pm. Think a lot of slides with pictures of Brad Pitt and me talking about how you can turn your recruiting into the Oakland A’s draft board. Did you hear me!? Brad Pitt slides!  My second session is Wednesday morning at 9:45am and is titled: See What’s Next. Be What’s Next. The Future of Talent Acquisition.  Less slides with Brad Pitt, but I threw in some slides of my cutest kid!

Shoutout to the SHRM folks for giving me the best time slots I’ve ever gotten at a SHRM conference! I feel like Steve Browne!

Let me know if you are around and we can meet up for a hug and Diet Mt. Dew – I’m on the Twitters @TimSackett or send me an email to timsackett@comcast.net.