Category Archives: Association of Talent Acquisition Professionals

The New Definition of “Passive Candidate”

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Okay, we get it, Mrs. Hiring Manager, you want passive candidates!!! We’ll get right no that…

Passive candidates are the holy grail of candidates, right? Untouched, virgin, pure as the driven snow, fresh meat that has yet to be soiled by the dirty hands of another recruiter. If I could find a way to mainline passive candidates right into my system I’d be the best recruiting junkie on the planet!

Do you even lift bro? I mean, do we even know what the hell a passive candidate even is anymore?

The Passive Candidate Definition from ten years ago:

“A Passive Candidates is someone who is being considered for a position but is not actively searching for a job.”

So, are we buying this today?

If so, it seems like we then need to define “actively searching”. The only candidates I know who are ‘actively searching’ for jobs are candidates out of work, working in a job that isn’t their chosen career (Communications grad from B-level university, selling cell phones in a strip mall), or about to be fired from their current position.

If those are the actively searching candidates, that makes almost everyone else Passive! I don’t think our definition of Passive Candidate matches that of our hiring managers current definition of passive candidate! I think they would say anyone who is searching for a job, passively or actively, is not really passive.

So, why do we see this differently? Well, this is a bit of marketing that TA played on the hiring manager to fill positions. “Hey, Tim is a great ‘passive’ candidate, I found him on LinkedIn, he didn’t even ‘apply’ to our job! You have to interview him!” The ‘he didn’t even apply’ is like crack for hiring managers, who now believe you found Tim locked away in a vault at your competitors that has never seen the light of day.

The reality is a bit less sexy! Tim has been on LinkedIn for three years trying to get out of dead end company he’s been working for, but Tim sucks at networking and finding jobs, so he is just waiting around to be trolled by a recruiter, and he applies to jobs every week, just hasn’t applied to your job!

Let’s be honest with each other. If someone has posted a resume online, err, professional profile, they’re on the market! They might not be actively applying to jobs on a daily basis, but we all know they’re open for business. Someone can’t be passive that has a presence on any of the job boards (Monster, CareerBuilder, Indeed, LinkedIn, Dice, Zip, etc.).  They also can’t be passive if they actively applying to jobs, but just haven’t applied to your job!

So, the new definition of Passive Candidate should probably be:

“A Passive Candidate is someone you find through various methods who is not on the job market in any way.”

That means you might contact someone in your ATS database who applied for a job with you three years ago, but they are currently happily employed and totally off the job market radar. That’s a Passive Candidate. The referral your employee gave you for a former coworker that you can’t find anything online, and they tell you they’re not looking for a job. That’s a Passive Candidate.

A passive candidate isn’t someone you found who just hasn’t happened to think about applying to your job, yet. They actually might be the most active candidate on the planet, who you just happen to run into.

We know a truly passive candidate when we speak to one. They’re a bit nervous. A bit surprised. A bit flattered. You can tell they’re not used to talking to recruiters and feel guilty talking to you. This is the person you’re hiring managers are asking for when they say they want a passive candidate.

This isn’t to say passive candidates are better. That’s an entire another post, but let’s not act like we are providing passive candidates when we aren’t.

The Single Greatest Metric in the History of Talent Acquisition!

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“0.00” or “Zero”

I’ll let you decide how you want to display it, both ways work.

Oh, what is this measuring? Check this out:

The number of candidates, in the past twenty years that I’ve hired, that were willing to accept a job without first having a phone call with someone at the organization I worked for. 

That number is:    0   

I’m guessing your number is fairly close to my number! If fact, this is a universal metric between all types of talent acquisition professionals (Corporate, Agency, RPO). Across all industries and all levels of hiring, hourly, salary, temporary, 1099, seasonal, etc.

Let me ask you a couple of questions:

1. Would you be willing to accept a job without first speaking with someone about this job?

2. Would you be willing to accept a job interview without first speaking to someone about the position, details, etc.?

My guess is almost 100% will say “No” for number one, but some would actually say “Yes” to number 2. Okay, I’ll buy some of you would go to an interview before ever speaking to anyone live about a job. I don’t think it’s many, but I’ll give you some people just want a job and a text or email communication is good enough for them. I’ll also assume the quality of those people will be questionable.

The fact is there is an extremely high correlation between speaking to a candidate ‘live’ on the phone or in person, and their willingness to continue through your process of hiring. Like a .99 correlation!

Another fact, then, would be that the recruiters in your environment (corporate, agency, RPO) who actually make the most phone calls will have the most candidates willing to engage your organization in your hiring process.

Final fact, in every recruiting environment I’ve worked (corporate and agency) the recruiters who connected with the most candidates over the phone, filled the most positions. Every. Single. Environment.

It’s not Rocket Science people! It’s actually Psychology.

If you don’t pick up the phone, you don’t find candidates willing to follow through with your hiring process.

Don’t over think this. Put yourself in the shoes of your candidates. Would you be willing to accept a job without first speaking to someone at the company offering you a job?

0.00!

 

The Realities of Using a Full-Fledged Modern Day Talent Acquisition Platform

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I’m in a pretty cool place in life right now. Great job, great family, every day I get to work and talk with awesome, smart people, every week I get to see the most awesome technology on the planet. Like the t-shirt says, “Life is Good!”

If you’re a TA leader for a big shop, I’m guessing my life is better than yours! Why do I know this? Because the technology you’re being asked to use has completely passed you by on the side of the highway!

Remember that first time when you’re Mom or Dad asked you to ‘fix’ the clock on the VCR? It was simple, but they had no idea on how to set the VCR clock, so it would blink “12:00” for weeks until you decided to fix it. Most TA leaders, right now today, are looking at that clock on the VCR blinking!

The reality of using a full-fledged modern day Talent Acquisition Platform is:

– You’re not ready for it.

– It’s like you’ll be taught how to walk all over again.

– It’s like you’ll be learning a new language.

– It will be the single most valuable thing you’ll ever do in your TA career.

– You’ll be forced to teach your entire leadership something completely new.

– Most vendors selling these solutions, don’t have the capability to actually teach you and your team how to effectively use it.

– You and your team aren’t ready to unlearn all of your broken, bad habits to use it effectively.

– You’re going to have to admit to yourself and others, you really don’t know what you’re doing.

That last one is hard. Because we do know what we’re doing, damn it! But, this is where you have to remember the blinking VCR clock. You don’t, but you can learn!

A full end to end TA platform will change the way you, your team, and your organization actually attract, recruit, and onboard talent. Gone, completely, will be Post and Pray. So, will be those employees who think this is what recruiting is.

It’s not overly difficult to learn these new skills. It is uncomfortable because it’s a BIG change from what you’re actually doing today and calling it recruiting. You’re not recruiting. You’re administering a recruiting process. Those are different things. Your organization actually needs you, desperately, to attract, retain, and develop great talent.

Any monkey can collect resumes and pass them onto a hiring manager. In fact, you don’t even have to pay an admin $12 per hour to do that, I can find you an A.I. bot that can do that for pennies on the dollar.

The really, really cool part about this is you’ll completely change your career path by doing this! Once you implement and transform your organization’s recruiting practices using technology, you’ll have other organizations lined up at your door begging you to do the same for them!

The real reality is you have a choice to make. Fix the blinking clock, or keep ignoring it. What kind of TA leader are you?

In Human vs. Machine – You need some Machines on your team!

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The Spring SourceCon Conference recently took place in San Diego. If you don’t know what SourceCon is, it’s basically the one place in the world sourcing pros get together to share the secret sauce!

I’ve never been invited, but I hear it’s really awesome. (The “I’ve never been invited” is somewhat of an inside joke as I know I don’t have to be invited to attend if I want to go!)

SourceCon is your NOT normal talent acquisition, recruiting type conference. You just don’t show up and go to lame sessions, then go home. They’ve added a ton of hands-on learning, so when you go home, you actually got better for coming.

One thing the SourceCon folks do is also hold an annual contest called the Grandmaster Challenge. The competition pits anyone who’s interested against each other in a sourcing challenge to see who can solve the issues the fastest and most accurate.

This year the challenge was tabbed Man vs. Machine as SourceCon decided to pit sourcing technology against real-life sourcers to see who’s better. The technology chosen to compete against the humans was Brilent. Brilent is a candidate matching tool that works with your ATS (I wrote about them in May 2016 – I really like their tech!).

The basic challenge presented was this:

  1. Download a folder of three jobs: Ground Service Agent, Systems Administrator, and Product Manager. The jobs were real but altered from when they were originally posted.
  2. Download a trove of over 5,500 resumes.
  3. Search thousands of resumes and find the people who were hired, interviewed and sourced for the roles; by an undisclosed company.
  4. Points were given when the right resumes were found and classified correctly. (i.e. This person was hired. This individual was interviewed. Et cetera.) Points were also given if contestants found the right resume but categorized it incorrectly.

Brilent uploaded the resumes and did the analysis and returned the results in 3.2 seconds! Yes, that’s seconds with an “S”! The human participants took anywhere from 4-25 hours of research to produce their results.

The machine, Brilent, ended up getting third place because the platform got some of the candidates right, but not all. Humans took first and second, for finding virtually the same list, but a little more accurate.

For my money, the machine won by a landslide!

The reality is, we’re talking about sourcing and new hires. None of us really know who is actually going to be best performers once they’re hired, so I’m not even sure just because the humans were able to find the actual hires made, that those hires will even be any good!

In 3.2 freaking seconds, the machine gave me a really solid list to work from. Or I could have waited for hours, for almost the same list. Machine – 1, Humans – 0.

I just can’t even imagine this is a conversation about who really won here. We won. We won because we can now take a tedious skill of screening and get almost the same results in a fraction of the time. This allows us to have more capacity to increase talent pools, attract higher level talent, build a stronger brand, etc.

I love having great sourcing pros on my team, but I also need to get me a couple of those machines!

Who Knew the World’s Best HR Technology Talks Happened in Cleveland!?

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That’s right kids! I’m coming to Believeland!

Wednesday, April 12th, from 4-6pm, I’ll be speaking at Cleveland SHRM’s – HR Technology SIG.

This will be a great night of learning and fun. It’s awesome that the HR and TA community leaders in Cleveland are putting this on, I can’t tell you how forward thinking that is for any city around the world, to the HR and TA pros and leaders in a great position to be successful! I follow my friend and HR technology guru, Steve Boese, who came out in February to speak at SIG!

The event will be held at Great Lakes Science Center in Cleveland, a great venue, and you will receive HRCI and SHRM credit for attending.

What’s the talk?

“See What’s Next! Be What’s Next! The Future of HR, TA, and Technology” 

Where I’ll present on where I see the future of HR and TA going over the next few years from a practical perspective of “what is the stuff you might actually do in your own shops!” I’ll also highlight a ton of tools that are new to the market and things you might want to take a look at, plus talk about some of the most innovative things happening in HR and TA, and if those are things you can do yourself!

If you attend this event, we’ve got 2 extra tickets (GREAT SEATS!) for that night to see Lebron James and the Cleveland Cavaliers play their last regular season home game with Me! Okay, you might not want to sit next to me, I tend to yell at the referees, a lot! But, if you do, I’ll buy you drink or popcorn and we can take selfies and try to get Lebron in on it!

It’s only $25 bucks to register for Cleveland SHRM members, $40 for non-members, and Students and Transitioning folks can get in for $15! Food and open bar at the event, so come on over and I’ll buy you a drink! Thanks to the great folks at Willory for sponsoring and taking me to see Lebron! (it’ll be my first time seeing him play live, I’m kind of excited!)

REGISTER FOR THE EVENT HERE!

Hope to see you in Cleveland! (boy, you don’t say often!)

Association of Talent Acquisition Professionals (ATAP) first Board Meeting

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This week the Association of Talent Acquisition Professionals (ATAP) Board (of which I’m apart) met for the first time, live, and in person in Atlanta. There hasn’t been an official launch yet of ATAP, but the work continues to make this association the one global talent acquisition association that all recruiting professionals will turn to.

What the heck is ATAP? 

ATAP was founded originally by Ben Gotkin and Gerry Crispin, and then with a ton of help from a whole host of great TA advocates! ATAP was founded on the belief that talent acquisition, as a profession, needs an organization (like a SHRM) to support “US”, the TA Pros and Leaders that work in corporate environments, agencies, RPO, vendors, etc.

What the heck did the ATAP board and Executive Director Ben Gotkin (plus Gerry Crispin) do this past week? 

So, for over a year a ton of folks have put in a ton of work to get ATAP to the position it is now, which is basically build a complete foundation of an organization. That’s not easy! And this group brought ATAP into existence and gave it a soul.

The board and the Executive Director is tasked with building a Talent Acquisition specific association that meets all the needs of the stakeholders in talent acquisition. As you can imagine, just deciding on what the hell that means is a big job!

There are a number of critical things on the agenda that need to be addressed. First, you can’t have an association is you don’t have money! You don’t have money without members and/or sponsors. Why would someone want to be a member of ATAP?

That’s no small question. When you ask an HR Pro why they are a member of SHRM, they can rattle off a number of reasons. All those reasons were built over time, SHRM wasn’t launched with resources, certifications, advocacy, etc. But, you need to start somewhere!

ATAP is looking to do all those things you expect from a modern day association that represents your professional field. We need to build a complete body of knowledge for talent acquisition. We need to build a code of ethics for our profession. We need to build resources for our members.

We need to decide which pieces add the most value to our members, now and in the future, then prioritize that work. We need to do all of this with a current 100% volunteer organization, that can’t stay that way for long if we really want to gain traction and do really cool stuff for members.

How can you help? 

First, you can become a member! Becoming a member puts you in a position to be able to shape the future of ATAP and the future of talent acquisition. We have a ton of work in front of us, and we need TA pros and leaders who are passionate advocates of talent acquisition who want to volunteer and give back.

Second, join the conversation around a number of committees we’ll be launching over the next 90 days and once you become a member join the ATAP Facebook Group to give us feedback on many items we’ll be putting in front of our membership.

Third, spread the word. This is a grassroots organization that will not be successful with you. If you’re a TA leader, have your entire team join. If you’re a vendor consider being a sponsor of ATAP. For everyone, raise the conversation around how we (all of us) make recruiting better and a profession we are proud to be a part of.

I’m leaving Atlanta so energized and excited. The board of directors for ATAP is a ultra-passionate and diverse group of individuals that truly represent our profession. I’m proud to be a part of this future!

New Recruitment Marketing Group on Facebook! #TransformRM

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Recruitment Marketing is one of the hottest concepts on the planet right now! We all have the exact same issue right now and that’s being able to attract the right talent to our organizations.

Employment branding took off a few years ago as we came out of the great recession and there are some great things that have been happening in that space. Recruitment marketing, though, is a bit different than employment branding.

What’s the difference between Recruitment Marketing (RM) and Employment Branding (EB)?

  1. EB is who your are. RM is your complete message you want to get in front of candidates.
  2. EB comes first. RM comes next, and it’s all the technology and process it takes to get that message in front of candidates in a space and a time when they’re ready to consume that message.
  3. You own your RM. You don’t always own your brand. Many times outside influences have part ownership of your brand, but they’ll never own your RM!

This isn’t a competition between EB and RM, you actually need to do a great job at both! You also need to understand the differences between the to, as you could be great at one, and bad at the other.

I’m part of a group of Recruitment Marketing leaders who decided to get together in a space where we could all share our knowledge of RM. This group first came together last year at the recruitment marketing conference Transform in Boston.

We wanted to find a way to keep the conversation going all year, so we’ve decided to start the Facebook Group: Transform Recruitment Marketing Facebook Group.

Come join. It is a ‘closed’ group, just because we want to make sure it doesn’t turn into a spam group, but you can be assured myself and Shaunda Zilich (Employment Branding Leader at GE) will approve you to join the conversation!

What can you expect from this group?

– Connecting with great talent acquisition folks from around the world, willing to share their successes and their failures, helping us all get better at attracting the talent we need.

– Me sharing the latest and greatest things I find on the planet as it relates to the recruitment marketing world.

– A willingness from all the members to interact and share.

So, come check it out, we just launched this week. I can’t wait for the conversations to begin!

T3 – Fastest Growing Applicant Tracking Systems (ATS) on the Market

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I’m going to share some data today because it’s the single most requested question I get in my life, professionally. Here it is:

“Tim, what ATS do you use and what ATS do you recommend?”

This got me thinking that one day people will stop asking this question, but they don’t, every month, every year, for probably the past five years! I find that fascinating, the longevity and frequency of this question.

It tells me a few of things:

  1. ATS vendors have done an awful job at positioning themselves in the market (there are an estimated 1,200 ATS systems in the world!)
  2. An average ATS system could dominate the market with some exceptional marketing.
  3. TA Leaders can’t tell the difference between ATS systems.
  4. TA Leaders have no idea how many choices they actually have to choose from.

Interesting enough another talent acquisition software, an employment branding play, Ongig, actually runs a poll (The Top 70 ATSs) and publishes the results a few times per year around the ATS market. The poll has about 3,300 participants, most in the U.S., and it’s pretty straightforward – what ATS do you use?

From this poll, they can estimate market share and growth change. Here are some of the results:

Top ATS by Marketshare:

ATS 2015 Share
Taleo 36.43%
Homegrown 11.10%
Jobvite 8.58%
Kenexa – Brassring 7.56%
iCims 6.39%
ADP 4.79%
SAP-SuccessFactors 3.72%
PeopleFluent (Formerly PeopleClick) 2.52%
Silkroad 2.27%
iRecruitment/PeopleSoft 1.74%
Ultipro 1.67%
Greenhouse 1.67%
HRDepartment 1.28%
Newton Software 0.78%
Jobscore 0.50%
Lumesse 0.50%
WorkDay 0.46%
Lever 0.46%

Top ATS by % Growth:

ATS % Increase
WorkDay 570.52%
Kronos 467.36%
HRDepartment 209.47%
ApplicantPro 209.47%
ATS OnDemand 209.47%
eRecruiting 157.89%
Cornerstone OnDemand 157.89%
Lever 123.51%
PeopleAnswers 123.51%
Ultipro (UltimateHCM) 120.38%
ADP 111.00%
HireBridge 106.31%
PCRecruiter.com 106.31%
CATS ATS 106.31%
SmartSearch 106.31%
Greenhouse 102.02%

What do these two charts tell us? 

– Taleo is dominate in the market, but not growing at the rate of most others. Taleo got that growth not by being the best ATS but because Oracle bought them and then in large organizations IT forced TA to use Taleo. Welcome to corporate politics.

– Workday must be awesome because they’re growing so fast! See the first bullet! Workday is winning huge HRIS RFPs and corporate IT is twisting some arms in TA to use the Workday recruiting platform. Workday isn’t sold a separate ATS point solution, so the only way you use is it, is if you’re the core Workday HRIS product.

– Kronos – see the bullets above! They’re not an ATS, in terms of what people think of when you think of the best ATS technology.

– Homegrown systems are always big because the ATS industry does an awful job showing us why we should pay for something we can basically build on our own. Now, the best ATSs on the market are clearly light years ahead of anything you built in-house.

– In the market share list I can basically put them into three buckets: Bucket #1 – Giant Enterprise plays with average and below average ATS technology, Bucket #2 – Super cheap SMB and Mid-market plays, bought by TA leaders who don’t really know what they’re doing; Bucket #3 – True best of breed ATS technology that should be leading the market.

It’s somewhat sad that so many giant enterprise level HRIS systems are dominating the ATS market, but it speaks to how HR and Recruiting were lead ten years ago. “We need everything to talk to each other so we can get all the data!” Yeah, you can still get that with a best of breed solution and open APIs. Too many great organizations are settling for below average technology and vanilla solutions while failing in recruiting.

This data also speaks to the fact that most ATSs today are not bought, they’re sold.  TA leaders have no idea which one to select, what the differences are, and what their choices are. So, you sell them on the fact your ATS is ‘by far’ the best one and ‘unlike’ anything else on the market. The data says different. It says that basically all of these ATSs are the same, otherwise you would see a few grab most of the market.

Ugh! I Did a Video Interview and I Sucked! @Hirevue Edition

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First, let me say I’m a giant advocate for video interviewing. I think it’s brilliant and I absolutely love the technology and truly believe it’s only a matter of time until every single pre-screen organizations do are most likely done via video.

All that being said, I had never done a video interview, personally, until a few weeks ago.

No, I’m not looking for another job! I got asked to apply for a Board position with the new organization the Association of Talent Acquisition Professionals (ATAP). Being someone who probably spends too much time advocating for TA Pros, I couldn’t say no.

Part of the interview process was doing a video interview because the committee selecting the board members were located all over the world. Having candidates do a video interview would make it more effective from a time and cost perspective, plus this is for a TA Pro association. If we don’t use TA tech, how can we lead others in these efforts!?

Thankfully, Hirevue donated the use of their software to the selection committee to help with this process. I’ve known Hirevue for years when they were just a small up-and-coming vendor in a small 10X10 booth in the back of the vendor hall at SHRM national! The first time I saw the technology, I was a fan. I’ve demoed them a number times as they’ve improved and grown the system beyond just video interviewing. I don’t think there’s an analyst in HR or TA that has shown Hirevue more love than I!

So, doing a video interview with Hirevue should have been super easy for me!

I wanted to write about this because it wasn’t super easy for me. I sucked! It’s hard. It’s awkward. And, I still think it’s brilliant!

What you don’t get about video interviewing, unless you actually do one for real (real, meaning you actually want what you’re interviewing for, not some fake demo interview to see how it works) is that it’s hard talking to a camera and getting no facial or body language cues from your interviewers!

Normally, when you interview, you get asked a question and you start talking. Based on the non-verbal clues you get from those interviewing you, you continually auto-adjust. Your tone. The length of your answer. Your tempo. Etc. When you answer a question to the camera, you get none of this, and it’s a heck of a lot more difficult than you think!

I was even given the questions beforehand so I could prepare my answers, which might have made it worse since then you feel like you should memorize your answers. Regardless, the entire thing comes off like a bad monolog by a D-level actor!

This is important to talk about because I think if your organization is going to use video interviewing, you need to put every single one of your hiring managers, and yourself, through one of these interviews, then allow everyone to watch each other! You and your team need this perspective to understand, what you see on video might not be the best representation of that individual.

While younger generations will probably be more comfortable videoing themselves, we still have a great number in the workforce that will come across awkward. Hiring managers using this technology have to understand this, not everyone will rock the video interview.

I will say, using the Hirevue platform was super simple and easy, anyone could do it. It’s almost too easy!

For the record, I got the position. You are now looking at, err reading, about the next Board member to the Association for Talent Acquisition Professionals. So, apparently, I sucked a little less than some other folks! But, I’m super excited, along with the other board members, to begin growing and working with ATAP! I can’t tell you how long I’ve desired and hoped for an association like SHRM, but for Talent Acquisition.

Check us out and join! My goal is that organizations around the world will seek out ATAP members when they look to hire great TA Pros and Leaders for their openings.

Here’s how to JOIN the Association of Talent Acquisition Professionals!