HR and Recruiting are not Rocket Science!

I hear one thing over and over from people who read my stuff or see my presentations:

“It’s not rocket science.”

It happened just last week. Some HR guy sent me a message and said, “I don’t get it?” Meaning, he didn’t get what I was trying to say like there was some deeper meaning to my straightforward point. Nope, I was just pointing out some common sense, which seems rather in short supply these days.

I take that as a compliment.  I’m not trying to ‘wow’ anyone with a couple of college credits and my top-notch brain.  I’ve never been known for being the big brain type.  I’m the common sense, straight forward type.  HR and Recruiting, to me, shouldn’t be hard and complex.  It should be simple and easy to understand.

That’s the problem.

Too many HR and Talent Pros want to make it seem like ‘our’ jobs are very complex and difficult.  This is very natural, every profession does this.  If HR is easy, you won’t be valued highly by leadership.  So, let’s make it hard.  The last thing anyone wants to do is come out and say, “Hey! A monkey can do my job, but keep paying me $80K!”   It’s very difficult culturally to come clean and say, “You know what?  This stuff isn’t hard.  It’s work.  We have a lot to do.  But, if we do what we know we have to do, we’ll solve this!”

But that’s HR and Talent Acquisition. It’s work.  Many times it’s a lot of work!  But we aren’t trying to solve the human genome!  We are trying to administer some processes, get our employees better, find ways to keep them engaged and happy and find more folks who want to become a part of what we are doing.  Not overly hard.  It’s not rocket science.

I think the complexity in HR and Recruiting comes into play with ‘us’ not being aligned with what our leadership truly wants.  Many times we flat out guess what we think they want out of HR. Sometimes we assume what they want, and try and do that. Very rarely do we actually find out exactly what they expect, and just deliver that.

There are a number of reasons for this.  First, we might not agree with what our leadership wants or expects from HR.  So, we give them what we want and expect from HR.  This never works well, but is tried often!  Second, our leadership changes what they want and expect, as they see better ways to do HR and Recruiting.  Change is a bitch.  It’s more of a bitch when it’s happening to you.  Third, we might not have the experience to deliver what is wanted or needed.  So, you get what we can give you.

This seems to be why delivering great HR and Talent Acquisition becomes rocket science.  Simply, we can’t have basic communication with our leadership and some self-insight on our capabilities of what we can actually deliver.   Couple this with most people’s unwillingness to ask for help, because they fear others will look down on them for not knowing, and you’ve hit the HR rocket science grand slam!

HR isn’t hard. Recruiting isn’t hard.  Dealing with expectations, and our own insecurities, that’s hard!

Different Leaders for Different Situations – Phil Jackson Edition

Sports/HR Blog Post Alert!

The 8 Man Rotation Crew (minus me as the annual Designated NBA Summer League Survivor) will be out in Vegas in July watching the NBA Summer League and what a summer we are having in the NBA!

If you haven’t heard, one of the great all-time NBA coaches (11 Championships) and talked about all-time great leaders, Phil Jackson was let go by the New York Knicks. Phil Jackson, 11 Championships, fired.

Okay, they said, ‘parted ways’ but we’re all smart HR and TA pros we know what that really means. The fact is Phil didn’t win or do anything in New York that even looked close to winning. Instead, he probably pushed the franchise backward about ten years by forcing every coach he hired to use an old, outdated offense (that won him 11 championships) and by and keep bad pieces that never worked together.

So, is Phil Jackson a bad NBA General Manager. The same guy who coached 11 NBA Championships and is widely considered one of the greatest basketball coaches of all time?

It probably takes a bit of breakdown to understand how Phil somehow became ‘bad’ in New York, when he was a genius in Chicago and Los Angles.

Ingredients to become a genius NBA Coach:

  1. Get lucky enough to have all-time great talents on your teams! Every heard of Michael Jordan? Scottie Pippen? Shaq? Kobe?
  2. Be awesome at managing great talent.
  3. Did I mention have great talent on your team?

Phil didn’t have great talent in New York. His most talented player was a ball hog, a me-first personality that no other great players ever wanted to go to New York and play with. Not quite the recipe to win championships!

Phil was a great coach of great talent. Many coaches could have had all that great talent and the talent would have run them over, but Phil was great at handling all those personalities and egos. What Phil wasn’t as good at was building a team from nothing, with no great players. Arguably much harder to do, and you need some luck, either way, he’s not the builder-type.

You see this happen all the time in business. A leader that is an awesome visionary front-runner, struggles the moment the company starts to struggle. Or the leader that pulls the company out of the ashes, but then doesn’t have the first clue how to take the organization to the next level.

Both leaders are good people. Phil Jackson is one of the all-time great coaches, but he stunk running the New York Knicks. Be careful hiring your next leader to make sure they have the background of where you are, not where you want to be, because many times who takes you there is different than who keeps you there.

7 Things HR Pros Should Be Doing to Deliver a World-Class Employee Experience

Webinar Alert! Tomorrow at Noon EST – it’s me and the 7 Things every HR Pro in the World should be doing to Deliver a World-Class Employee Experience.

Want to join me? You’ll get SHRM and HRCI credit!

Plus, you’ll get to have lunch with me. Well, only if you sit at your desk and eat lunch, and you’re in the east coast time zone, or you can have your fifth cup of coffee with me if your in the west coast time zone, or maybe you’re just central and you get up early and like to eat an early lunch. Look, I’m

Look, I’m fairly intelligent, but I’m sorry I don’t know your eating habits, so just log in and you do you, and I’ll do me, and we’ll all learn something about creating great employee experiences!

Here are the details:

“Our employees are our most important asset,” said every CEO … ever! But what if we truly treated our employees like our most important assets? Would you do things differently than you are right now?

HR expert and world-renowned HR blogger Tim Sackett and Ryan Higginson-Scott, an HR leader at Optimizely, will bring their fun and engaging style to the hottest topic on the planet — building an employee experience everyone wants to be a part of. The program will introduce you to the concept of employee experience, why it matters and, more importantly, dig into what you can do right now to begin designing and developing a world-class employee experience in your own organization. You’ll walk away from this session with at least seven great ideas that can move your employee experience from average to great.

Learning objectives:

  • Learn how best practice organizations are designing a strategy to improve the employee experience.
  • Develop a launch strategy and plan for your organization’s employee experience.
  • Understand the metrics and KPIs around world-class employee experience.

Sounds sexy, right!?

REGISTER HERE! 

The Grand Vision of Your Company: Ingredient #1 of your Employment Brand

Did you see last week that Facebook changed its corporate vision? The old vision was “Making the world more open and connected”. The new vision is:

“Bring the World Closer Together”

It’s pretty good, right? Five words. That’s pretty tight! Studies have been done on thousands of company mission and vision statements and the average word count runs around 14. It’s really hard to break your mission or vision down in five words or so and have it really mean anything.

When I first got into HR developing your mission and vision statements were a big deal, then like most things we focus on too much, they became a corporate joke. Web sites cropped up where you could throw in some words about your company and these random, meaningless, vision statements would come out and actually sound like something better than you already had, but could have been used by any company on the planet!

Organizations spent millions of hours in meeting developing these statements. Billions of dollars in resources spent. These words were supposed to drive our decision making, help motivate the troops, inspire our customers, cure cancer! If we could just find the ‘right’ words for our vision we’ll change the world!

The reality is, your mission, your vision, has become nothing more than a marketing slogan.

Facebook is a social media site that most people use to share stupid cat videos and once in a while lose their minds about something political before deleting the post after they got their 72 friends in an uproar. “Bringing the world closer together?” Oh, you mean, letting skinning high school friends make fun of fat high school friends. That close? Calm down, Zuck. You stole one great idea, you didn’t cure cancer.

One exercise I’ve done with recruitment marketing and employment branding folks is to tell me your company mission or vision in seven words or less. The reality is, from a marketing perspective, this is probably the time you have as a recruiter to get this in front of a candidate, plus it fits well in a text!

Can you boil it all down in seven words?

It’s tough to do, try it with your team today. Tell me our vision in seven words or less. Share your best one below.

Mine would be – “We put asses in seats”! Five words. Beat that. “We put world-class, asses in seats!” 😉

The Key Trait of Every Great Employee #SHRM17

For twenty years I’ve been hiring and firing people.  I’ve been lucky enough to have some really great performers, a bunch of good performers and also a few really crappy performers.  It seems like every time I turn, someone has an answer for me on how to hire better.  For years I have given the advice, if all else fails, hire smart people.  It’s not a bad strategy. For the most part, if you hire the smartest ones of the bunch, you’ll have more good performers, than bad performers.  I’m talking pure intelligence, not necessarily book smarts.

But, just hiring smart people still isn’t perfect.  I want to hire good, or great, people every single time.  How do you do that?  That’s the million dollar question.

To me, there is one trait we don’t focus enough on, across all industries.  Optimism.

Your ability to look at a situation and come up with positive ways to handle it.  Think about your best employees, almost always there is a level of optimism they have that your lower performers don’t.

I can’t think of one great employee I’ve ever worked with that didn’t have a level of optimism that was at least greater than the norm. They might be optimistic about their future, about the companies future, about life in general.  The key was they had optimism.

Optimistic people find ways to succeed because they truly believe they will succeed. Pessimistic people find ways to fail since they believe they are bound to fail.  This hiring thing can be really difficult.  Don’t make it more difficult by hiring people who are not optimistic about your company and the opportunity you have for them.

Ask questions in the interview that get to their core belief around optimism:

– Tell me about something in life you’re are truly optimistic about? (Pessimistic people have a hard time answering this. Optimistic people will answer quickly and with passion.)

– Tell me about a time something you were responsible for went really bad. How did you deal with it?

– The company has you working on a very important project and then decides to cancel it. How would you respond?

Surrounding yourself with optimistic people drives a better culture, better teams, it’s uplifting to your own leadership style.  I want smart people, but I truly want smart people who are optimistic about life.  Those people change the world for the better, and I think they’ll do the same for my business.

How Big Is Your Hotel Room? Measuring your HR Influence! #SHRM17

Just got off the spring HR conference season, although it seems like the HR/TA conference season is now never ending. It used to be the conference season for HR and TA conferences were spring and fall, with the one outlier being SHRM National at the end of June. Now, you can go to a conference in any month of the year!

As one of the many people in our industry that writes, speaks, etc. Some folks would consider me a person who has some influence in the space. I certainly don’t have the most influence, but I do okay. My wife likes to call me a ‘micro-celebrity’, meaning I have about 23-ish HR pros around the world who know who I am, and might want a hug when they see me!

When you go on the HR/TA conference circuit, as an influencer, you get humbled very quickly, as you run into conferences where your influence is minimal, and come conferences where you’re the rock star. I just came back from a conference where I was humbled, so I wanted to share how you can tell your value at a conference as an influencer!

It’s the size of the hotel room they give you!

Let me break down the ratings of Influence “5” being the highest influence, “1” being the lowest influence in the HR space:

Level 5 HR/TA Influencer:  You’re in the suite life! Gerry Crispin is a level 5 influencer! I was at a conference with him recently and his “room” was actually 4 rooms with a breakfast nook, two fireplaces, and a hot tub! That’s influence! We won’t talk about my room as compared to his! Level 5 Influencers also are picked up at the airport by someone holding a sign with their name on it. Probably have a gift basket in their room that includes something cool like a pair of Beats by Dre or Oakley sunglasses or something. Most level 5 influencers do not attend conferences for free, many of these gigs are paid gigs. (I’m not saying Gerry was paid, just that those at level 5 can get paid if they desire)

Gerry is a level 5 influencer because TA buyers listen to what he has to say. If Gerry says buy “X” software/product, people will buy. If he says “Y” software/product is crap, people won’t buy. Don’t tell me you’re a level 5 influencer without being able to move the market!

Level 5 HR/TA Influencer upgrade moment – Kyle Lagunas had a giant suite on top of the Bellagio in Vegas this year. I got invited. It was HR nerds acting like rappers, and it was awesome!

Level 4 HR/TA Influencer: You get to stay at the same hotel as a Level 5 influencer but you don’t get the same room! You probably don’t get the private ride to your hotel from the airport, but they’ll send you a note on what shuttle to take, you might even get the gift basket, but you will never get the breakfast nook! Level 4 and 5 influencers also are personally invited to these conferences, they never have to ask to attend. You’ve reached a certain level when you’re no longer begging to come to an event and work for free!

Once you reach level 4 you start getting invited to private dinners with vendors. Really nice meals at restaurants you would never go to unless someone else was paying and ordering drinks you wouldn’t if you were paying the tab.

Level 3 HR/TA Influencer: Welcome to the Hampton Inn, are you a Hilton Honors member? If so, we can get you a free bottle of water and move you to the top floor! Level 3 Influencers have made it to the land of not having to pay their own way to a conference, congratulations, that’s actually a huge step! The expectations though for this honor will be you’ll be writing, tweeting, IG’ing, Facebook live’ing, Snapping your life away for two straight days. It’s a big step to reach level 3, but that step comes with a lot of work conference organizers expect from you. At level 3 you’re probably booking your own hotel, flight and sharing an Uber to the event. But, you can turn those expenses in and get reimbursed.

Most likely at level 3 you probably had to ‘apply’ to attend the conference. Someone took a look at your name and others who applied and determined you carried enough influence to make the ‘list’. No one was contacting you asking you to come, but to be in the game, you must play the game! Level 3 influence comes with VIP access to the big HR parties, which usually means you don’t have to stand in line!

Level 2 HR/TA Influencer: You’re paying your own travel, but enough level 3-5’s didn’t want to come to our event, so we’ll give you a free pass to get in! With this free pass, we’ll make you dance like a monkey and do anything else we ask. Where a t-shirt with your logo? Sure! Many level two’s will bunk up in a two queen room. I once asked Kris Dunn if he wanted to share a room and he wouldn’t talk to me for a month! He was definitely not at level 2!

Level 1 HR/TA Influencer: At level 1 you’re paying your own way for everything. Travel, conference admission, etc. You’re probably sharing an Airbnb with other level 1’s and 2’s to help offset the cost, but you’ve got a dream, the Gerry Crispin 4-room suite dream! Plus, you can probably make at least a meal or two from snacks and candy given out at expo booths, and some giant HR vendor will have a huge party you can attend with the rest of the heard!

Some vendors completely screw themselves when they don’t understand the levels! If you’re a level 5 and a vendor treats you like a level 3, you can best believe you’ll never go back to that event! But, if you treat a level three, like a level 4 or 5, you just created an influencer friend for life! It works both ways!

The key for vendors is to try and get the most value for the level. It’s Moneyball! I want an up and coming level 3, who will probably be a 4 or 5 soon, to be at my event! I can get level 4 or 5 influence, on a level three budget. The hard part for all vendors is understanding who actually has real influence and who’s just pretending. Since I wrote the HR/TA Influence levels, I’m putting myself down as having some influence! 😉

Should Talent Acquisition Be Driving Revenue in Your Organization? #VueDD17

I’m on a plane flying back from HireVue’s Digital Disruption in Park City, UT this week. Really well-done user conference which is more non-user conference than user conference. Agenda loaded with great TA content, a ton of really high-level TA leaders in attendance to drive great conversation and almost no product pitch!

One of the panels they had took a strange turn down the path of whether or not, as part of a great candidate experience, TA should be making consumer offers within the apply-hire process. Basically, everyone on the panel (all retail of some sort) were really excited about their ability to drive increased revenue by sending candidates consumer offers during the hire process.

“Hey, Mary, thanks for applying for the Manager of Accounting on Wednesday, we hope to get back to you soon on the next steps! In the meantime, please feel free to use this code for 35% off regular price merchandise at the Shoe Barn!” 

My first reaction was horror!

The last thing I need my TA leaders concentrating on is driving revenue. I need talent. Figure that out and then let’s talk about you and your sales capabilities!

But the more I thought I about it, the more I think I’m on the wrong side of this!

If you’re in the business of making money to stay in business, shouldn’t every single part of your organization be focused on driving revenue? I think so. Profit or Non-profit, I want an organizational culture that is about maximizing revenue so we can better serve our mission, whatever that might be.

Can TA drive revenue through candidates? Yep. The bigger your are, the more opportunity you have. Clearly, retail, dining, etc. probably have a better chance of being more successful at this task.

Word of Caution: If you want to leverage candidates to drive revenue you better first have your candidate experienced buttoned up end to end! You can’t be awful at candidate experience and think your discount offers are going to play well when the candidate is pissed off because they never even heard if you got their application!

Bad candidate experience will more than likely lead to a bad consumer experience. So, don’t think that offering a ‘Free Appetizer” to candidates who got turned down are going to make them feel better about not getting the job!

The panel offered up a great suggestion to where these offers probably fit best – after the first interview. This goes out to those candidates who you felt were worthy of the next step, give them a little thank you and an opportunity to experience your organization on the consumer side as the process moves forward.

All of these offers can be tracked and TA can actually show how much revenue they are driving to the top line of the organization. Don’t gloat too much about your $250K in revenue you gave away at a 35% discount. That margin is low, but revenue is revenue, and besides Ops, no one else in the organization can say they added to top line sales!

I actually asked one of the HireVue product people if they would be willing to tie a data point to candidates who buy the most on one of these offers! They laughed in my face! But think about the slippery slope this creates.

I want to hire ‘fans’ of my brand. My biggest fans probably spend the most in buying stuff from my brand. So, if I can offer applicants a code to buy, why wouldn’t I want to talk to the suckers candidates who bought the most!?!

Food for thought Revenue Driving TA Leaders!

The Perfect Change Model for HR #VueDD17

I’m out in Park City, UT this week at Hirevue’s Digital Disruption conference. The conference is designed for TA pros and leaders looking to ‘disrupt’ their current TA shop and the agenda is packed with great content and speakers.

Rusty Rueff kicked off the conference with a great keynote on disruption and change. (Side editor’s note: Rusty joined a growing trend of keynotes bringing their notes on stage with them and referring to them often to ensure nothing was missed. Many ‘professional’ keynoters would consider this taboo, but I find it refreshing and more authentic)

Rusty offered up this change model:

#1 – Compelling Vision: The only way you get change started is to have a great compelling vision of what this change will be.

#2 – What’s In It For Me (WIIFM) – If you need your employees to drive change you quickly have to define what’s in it for them, and it you better make it compelling. “You get to keep your job” – is not a compelling WIIFM for most people in 2017!

#3 – Lead the Way – Servant leadership is they key. Are you doing what you say needs to be done, and are you helping in every way to get everyone on board with you?

#4 – Change the work – If you want to change the way you work, you need to change the work. What!?! So many times we want to make big changes but we are unwilling to change how we do things. That’s a problem. If you can’t attract talent, you need to stop what you’re doing, and do something new!

#5 – Make it stick – Big change is hard and it’s super easy to go back and do what you’ve always done when the initial change seems to be worse or not having the results you wanted. You must be courageous to see your vision through to completion. You might fail, but if you don’t make it stick, you’ll never know for sure.

Rusty focused on big change to big things. In the end, this is what matters.

If you focus on making small changes, or even big changes, to small things, it really has little impact. Focus on making big changes to those things that are most important to your organization that isn’t working. Swing for the fences.

This is super hard for us in HR and TA. We never want to break anything, even when it’s not really working. We’re scared of screwing something up more than it’s already screwed up. I can’t tell you how many executives I speak with that fire HR and Talent leaders simply for this reason alone. The fired leader was unwilling to take the chances needed to fix what was broken.

Are you ready to make big changes to big things?

Now That’s What I Call HR! Vol. 1

So, if you’re a regular reader of this blog you know of my friend Chris Bailey, is a Brit expat who is running PWC’s HR consultancy in the Caribbean, and he lives in Cayman. Yeah, Chris has the one job on the planet that every HR pro in the world wants! And, he’s an awesome human being.

Chris also is an integral part of the team that puts on the annual Cayman HR conference. It’s like your normal state level SHRM conference, except that it’s completely awesome, in Cayman, Chris, and the team go so far overboard on making sure they run a great conference, if you run an SHRM conference, you’re now going to feel bad about yourself!

Why?

Chris and the team at Cayman Island Society of HR Professionals (who by the way have like 30 people going to SHRM national this year!) made their own musical album of HR songs for the conference! It’s on iTunes! You can buy the full thing for like $5.94! They had to create their own record label to actually get the album on iTunes! What the hell did you do for your HR conference!?

I’ll give you a review here of each song on the album since I’m clearly a critic of everything and I actually listened to Now That’s What I Call HR, Vol. 1 (insinuating there might be a Vol. 2, God help us all!):

Track 1 – HR Stars – Les Mis – Chris Bailey lead vocals – If you’re a Broadway musical fan of Les Miserables, you’ll instantly know the tune of this remake of Stars with HR lyrics in place of the original brilliance by Claude-Michel Schonberg, whom I’m sure never could foresee this happening! To Bailey’s credit, he’s probably more of a classical Broadway singer than he is a pop singer!

Track 2- Stars Original Les Mis – Chris Bailey lead vocals – Didn’t get enough of track 1, here’s another minute of the same stuff! Yep, instead of two minutes of Chris, you get three. Buckle up. For some reason, iTunes shows this track as the most popular which I can only surmise means Chris’s Mum downloaded five times.

Track 3 – Don’t Stop Believing HR – Elisa Brown & Chris Bailey lead vocals – Popular Journey remake and everyone’s favorite karaoke go-to song! We get to meet the great vocals of Elisa Brown who is awesome, and we get more of Chris destroying a song I’ll never listen to the same again.

Track 4 – HR State of Mind – Elisa Brown lead vocals – My favorite song of the album is only you don’t have to hear Bailey! Also, crafty lyrics and a great voice by Elisa. Rewriting a popular song with HR lyrics is super hard, just ask Steve Browne!

Track 5 – HR Baby – Chris Bailey lead vocals – This is actually the song that started it all for Bailey and company. Chris first performed this song at the CISHRP conference in 2015 – “If there is a problem, yo, check out HR we’ll resolve it – Ice Ice Baby” – a remake of the famous Vanilla Ice song, this is Bailey in his natural habitat.  It was a must for the album!

HR Baby By Chris Bailey from CML TV on Vimeo.

Track 6 – Vacation – Matt Brown lead vocals – hip hop, mixed up song that’s all fun and HR – great conference kick-off song. Pretty sure they CISHRP went to a local producer for this one to add a little more HR excitement to the album!

Hat tip to Chris and Elisa for putting themselves out there for the good of HR! We need more people like this in our lives.

HR conference organizers around the world, you’re on the clock.

Is Love intrinsically bigger than Fear?

The most famous quote from Machiavelli’s book “The Prince” is:

“Better to be feared than loved, if you cannot be both.”

Uh, oh, Tim is quoting Machiavelli, this blog has jumped the shark!

I heard this quote recently on the HR conference circuit. HR speakers seem to come in two types:

1. Love is bigger than fear. This is popular and most fall into this camp. It’s a feel-good play. The first rule of HR speaking, it’s always better to make the audience feel good, than to give them something they actually need.

2. Machiavelli’s assessment, It’s better to be feared. Less popular take, but I do hear it in the form of stuff like, “I’m not here to be your friend, I’m here to get results!”

I also have smart friends who pull Machiavelli’s name out anytime they want me to feel like I’m on the wrong side of something, “How ‘Machiavellian’ of you, Tim!” Okay, I get it, you’re smarter than me, how ‘Machiavellian’ for you!

The normal breakdown of leadership goes like this. You would rather be a beloved leader than a feared leader. Those leaders who are loved will be more successful than those who are feared. You have to be one or the other. Or do you?

I think all leaders deep down in places we don’t talk about at parties (A Few Good Men reference!) want to be loved, or at the very least, well liked. It’s human nature. No one really wants to be hated. It’s stressful, people don’t want to be around you, it makes for uncomfortable hugs, etc.

On the love side, love can make you do some crazy things, but so can fear. I would drive all night to help my wife or kids with something if I thought they really needed me, even if they or I could probably find another alternative. I would also probably work all night if I thought I might lose my job and I need to pay my mortgage. Love and fear are powerful in getting us to act.

I think fear is bigger when it comes to crunch time scenarios. I might ‘love’ my boss a ton, but when the project is on the line and the company might lose a major project and cost us hundreds of jobs, fear is driving the truck, not love. Love won’t bring those jobs back, fear might just win those jobs back.

As leaders, this our dilemma. I want my team to love me, but I also need a touch of fear on the edge. It’s an imperfect balance.

What I know is love isn’t the only answer, no matter how many memes you make or posters you put it on. I don’t know if Love is bigger, it’s definitely more popular, for obvious reasons, but great leaders have used both. I want you to love me, I need you to fear me a bit, in the end, I’ll probably use both to get the job done.