Category Archives: Recruitment Marketing

Your Weekly Dose of HR Tech: @HireOnLinkedIn Launches New “Help Wanted” Service for SMB!

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At LinkedIn Talent Connect last year, LinkedIn talked about how they weren’t satisfied with just helping white-collar workers network and find jobs. They spoke specifically of things in the pipeline that would help SMB employers hire blue collar workers as well. I think we all wondered what that looked like since those who network on LinkedIn’s main platform are not hourly workers for the most part.

This past week LinkedIn launched a “Help Wanted” job posting service aimed at SMB employers:

“Job seekers are looking both online and offline, but managing the flow of applicants — from job-seekers walking directly into your business and those applying online– can be a burden. That’s why we’re excited to roll out a new way to promote your roles offline and help you streamline incoming applications digitally. Now, when you create a LinkedIn Job Post, you can download and print out a “Help Wanted” sign to post in your business window. It directs potential candidates passing by your business to apply to your open positions on LinkedIn.”

If you take a look at the picture above you see what they are talking about. It’s the old school ‘Help Wanted’ signs that many employers would place in their store and business fronts.

I have a feeling there will be some that will make fun of this. It’s not modern. It’s not digital. It speaks to an era long gone by.

The reality is, I think it’s brilliant Recruitment Marketing!

Our job as HR and TA leaders, especially in SMB companies, is to make sure we let as many people as possible that we are hiring. We can do that through modern avenues like digital marketing and social media, but we can’t forget how to capture eyeballs in the environments where people know us best – our own businesses!

I’m a huge fan of old school marketing. When everyone is going one way, the best value and opportunity, many times is to go the opposite. What we know now is to attract talent we have to use every avenue at our disposal and LinkedIn just made it super easy for an organization that might have a modern recruiting platform can now advertise to applicants in a very modern way that allows them to apply to jobs via mobile, with a low cost of entry to make it happen.

Is it perfect? No. Will hourly candidates folk to traditional LinkedIn and build profiles? I don’t think so. But, it shows LinkedIn is serious about helping “all” job seekers and “all” employers in their hiring. First steps are rarely great, but this is a solid start in the understanding of what SMB employers need.

SMB Employers need simple. Post a job. Print a poster. Place it in your window and let your foot traffic work for you. When you lack a sexy employment brand and expensive technology, you have to use what you can afford and what will work in your environment. I think this new focus on SMB employers by LinkedIn is a great step for the industry.

 

Writing LinkedIn Recommendations like We Write Yelp Reviews!

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I want to start a trend.

I’ve had some really great people write LinkedIn recommendations for me. I think all of them are from people I’ve actually personally worked with and had a strong relationship. The dirty little secret, though, is no one really ever reads or pays attention to these reviews. I mean, no hiring decisions are based on “OMG! Tim’s LI recommendations were off the charts! We must hire him!”

The trend I want to start is to start giving each other LI recommendations like we give Yelp reviews of restaurants, hotels, attractions, etc. Wouldn’t that be at least more fun!?!

They would read something like this:

Tim S. on Laurie Ruettimann: 5 Stars – Once walked a mile, drunk, with Laurie to a Sprinkles ATM in the middle of the night because Sprinkles Cupcakes are the best! We have a secret IG group where we talk “ish” about everything, and it’s super fun! Be careful though, she’s always trying to talk you into going to work out and other stuff you probably don’t want to do.

Tim S. on Kris Dunn: 4.5 Stars – I would have given him 5 stars but I was expecting Kris Dunn the NBA basketball player, and while this Kris Dunn does play basketball, he’s nowhere as good as the real Kris Dunn in the NBA. Loves to wear to dress sneakers as part of his get up, which I dig. The only person alive who drinks 32 oz Powerade Zeros in the morning, but didn’t drink the night before.

Tim S. on Steve Boese: 5 Stars – Have you felt his muscles? No, he legitimately works out, under all those fancy suits is a chiseled beast (or at least I’m told). The one dude is constantly on speed dial for a road trip to any sporting event in the world but prefers NBA and Gamecocks sports. Super secret Chairman’s dinners were the best until he sold out and went commercial. King of the top ten list.

Tim S. on Carmen Hudson: 4.5 Stars – Her and I were separated at birth. Don’t even try to question, we have the 23 and Me results, haters! Shoes on point. Perfect travel pal. Drags a dude around with her that’s pretty cool, but he constantly complains about his plane seat while on this way to 5-star hotels. Not a 5 star because she lives in Seattle and that’s too far away from me.

So, what do you think!?! 100% improvement from a traditional LI Recommendation, right? I mean, you would hire all of these folks above, I mean if you could afford them, but you can’t, but you would!

Hit me in the comments with your LinkedIn/Yelp Recommendation of me (oh, this will be fun)! Also, be aware, I might hit you back with mine of you!

 

IN 2025, APPLICATIONS WILL BE accepted for the job of a lifetime—literally!

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Swedish artistic duo Simon Goldin and Jakob Senneby recently announced their next project which they are calling “Eternal Employment”. The project is fully funded and they have even started to write a job description for this ‘artistic’ endeavor.

What is “Eternal Employment“?

“A fair starting salary, with annual wage increases that match those for Swedish government workers, vacation time, even a pension, and the job is yours for as long as you do it. So what’s the job? Anything you want.

Each morning, the chosen employee will punch a clock in Korsvägen train station, currently under construction in Gothenburg, Sweden, which will turn on a bank of bright fluorescent lights. Other than that, “the position holds no duties or responsibilities besides the fact that the work should be carried out at Korsvägen. Whatever the employee chooses to do constitutes the work,” reads the job description. The employee can also choose how publicly visible or anonymous they would like to be while on the clock.”

So, how is this art?

“As Gothenburg’s working class finds itself marginalized, Goldin and Senneby see a job that gives total control to the worker as an act of economic imagination.”

It’s an interesting concept, even more so as we move into the world of A.I. knowing so many tactical jobs we do now will go away and many economists are already talking about these concepts of people being given a living wage to basically just live, but not work.

This is truly art potentially mimicking life. We can already foresee a time when we don’t need most of the workers we have today, yet we still have to provide for the population and understand a new kind of productivity when ‘work’ isn’t apart of the equation.

So, what would you do in this job?

It’s a great question to think about. If you didn’t have to worry, every, for the rest of your life, about finances, and you couldn’t be fired. What would you do in this train station each day on your shift?

I want to hope that I would find ways to brighten the day of others. To welcome them to the day, to wish them the best on their way home, and everything in between, but it’s such a far-out concept it’s really hard to even imagine.  It kind of reminds me of the movie with Tom Hanks, The Terminal. While he had to stay in the airport and couldn’t leave, he basically had to figure out how to spend his time in this pass-through public space.

I have a feeling this ‘job of a lifetime’ would probably get super boring for most people. Most of us would start out with the best intentions, but eventually, fall into the trap of not really doing anything productive. Maybe that’s part of the “art” to select someone who actually would take full advantage of this opportunity. I would love to be on the selection committee!

What would you do if you were given this job? Hit me in the comments.

 

Your Weekly Dose of HR Tech: I Failed @SHRM’s new Talent Acquisition Credential!

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So, you guys know I wrote a book, right? A book on talent acquisition! I truly believe I actually know something about Talent Acquisition and Recruiting! So, it came as a pretty big shock when I took SHRM’s new TA Specialty Credential and Failed It! Well, kind of…

I’m the President of the Association of Talent Acquisition Professionals (ATAP), so I have a real interest in training and learning programs for talent acquisition. Also, because I’ve been in the TA space for a couple of decades I wanted to take the TA credential cold. No studying. Don’t even look at the materials or what it involves. If I’m good, I should still be able to pass it, right?

Right away I knew I made a mistake. Part of it is just simple word usage. What I might call something, the instructional designers at SHRM call it something else. Another part of it is how the material is taught. What’s the most important of the following four….? Well, I might believe something is more important based on my experience and situation, but if I actually studied the material and took the two-day course, I would know what was ‘the’ most important based on how the material was put together.

All of that being said, I was really impressed with the questions! 

Every single question (there’s 50 that you take for the test) were really legitimate TA questions, and the questions were designed around a really modern, up to date talent acquisition function. The questions spanned a broad area of TA from workforce planning, to recruitment marketing, to sourcing, to technology.

Now, you also have to put this into perspective. SHRM didn’t launch this believing a micro-certification was the answer to educating someone to take the credential course, pass the test, and then go run a Fortune 500 TA shop. The credential is meant to help educate an HR professional who is moving into TA, or works as the sole HR pro/leader of a company that also has TA responsibility. So, you might only be doing TA as part of your role.

I’m actually teaching one of these SHRM TA credential courses in San Francisco May 13-14th. That was the main reason and desire for me to take the exam, I wanted to see what those going through the program would experience, and I can confidently say that if someone goes through and does the self-paced modules, does the two-day workshop, studies, and passes the exam, I would feel very comfortable that they have a working knowledge of how a modern-day TA department functions!

The reality is no one certification, credential, training course, etc. is going to make you an expert. You become an expert by doing many of these things and becoming a continual learner. What I love about SHRM Speciality TA Credential is that it exposes HR pros to a new world in a way that lets them know what’s important in talent acquisition, some baseline knowledge, and teaches them how to pursue each part further for expertise.

So, who should take the SHRM TA Credential?

  1. HR Pros who don’t have TA background, but want to expand their tools across HR.
  2. HR Pros/leaders who have TA as part of their function and they don’t feel comfortable in the modern world of recruiting
  3. Corporate TA pros/leaders who feel behind and want some freshening up of their skills.

I think this is a great development opportunity for HR Pros who are looking to develop themselves for future promotion. Having a Talent Acquisition skill set, with your HR skill set, is a differentiator when it comes to hiring HR leaders. Modern organizations are desperate for great TA, and for HR Leaders who understand how to leverage the TA function to drive business success.

So, for all those who love to dump on SHRM for being dated or behind the times, Kudos SHRM! Your TA Specialty Credential is something that is really helpful to individuals and organizations looking to modernize their TA practices!

It’s International Women’s Day! Is Your CEO Female? #ReferHer #BalanceForBetter #IWD2019

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6% of CEOs in the S&P 100 are female. 50.8% of the population is female.

I’m not super at math, but that seems like a disconnect, right?

Today is International Women’s Day and a young lady (Tatiana Hollander-Ho) reached out to me this week. She’s an entry level marketing pro for The Ladders, 2018 grad from NYU and she said, “Hey, you have a passion around women in the workplace and I want to get this #ReferHer going and make a difference. Can you help?” (FYI – go connect with her – she’s going to be a great one in our industry!)

I can do what I do, which is write about and socialize it and support it! #ReferHer is an awesome idea. We need to refer more women to leadership positions, period.

I’m not one of these dudes who just goes out and flies the female flag because it’s the politically correct thing to do. I’m also not one that buys into the bullshit studies that say “Female CEOs return better financial returns!” – those are bad studies with flawed data – you can’t run a regression on companies run by women and the financial performance and call that good data.

There might be a correlation, but there is absolutely no causation. If you believe in those studies, you also believe in the study that says if your name is Mike and you’re over six foot and you are the CEO of a Fortune 500 company, you will have higher financial returns than anyone else, not named Mike. Those two studies say the exact same thing.

That’s the problem, right!? You see it, right!? You can’t just throw out garbage and expect smart people not to get it and just blindly support females. The opposite actually happens. Smart people see that and go, that’s not what that says, so now I don’t buy any of it. Smart people – both women and men.

I’ve worked for great women. Strong women who are great leaders. These women, in my opinion, had many traits that most of the male leaders I’ve worked for didn’t have. In most cases, these traits made them leaders employees wanted to follow, not forced to follow.

We have this awful bias that says white dudes over six feet make better leaders. It’s literally been drilled into us for 100 years. Look at the Presidents all the way up to Obama and after. White dudes over six foot have nothing buy stature. We are betting that the trait of stature is the most important thing for running a high functioning organization. It’s insanity, right?

The reality is we can solve this. We can. Not overnight, but little by little.

It starts with flooding your leadership ranks with women. That means we have to give opportunities to women to move into leadership in ways we haven’t before. We have to develop Women Leadership Councils in our organizations who can tap on the shoulders of female employees and invite them in and mentor them into leadership roles. We have to purposeful about doing this. It won’t happen organically, we’ve been waiting for a hundred years for it to happen organically.

So, how do you start?

It’s super simple!

Step 1 – Tell your c-suite you are starting a Women’s Leadership Council in your organization and you need their support. 100% will give their support because if they don’t the backlash would be tremendous.

Step 2– Be inclusive, not exclusive. If a woman in your organization shows any sign of potential leadership you pull them into your council.

Step 3– Focus on hard leadership skills, not soft skills. Give them the inside information around how the company makes money or doesn’t make money. Show them how to budget and write a budget. Teach them how to performance manage. Show them how to balance themselves for great success. Show them how to support each other in this drive upward.

Step 4 – Make your C-suite come, present, participate, and watch. They need to see your smart females in action.

Step 5 – Draft your high potential leader internal mobility charts and scoreboard it publicly within the c-suite. Tell them the minimum goal is 50/50. Show it to them monthly.

Step 6 – Make female leadership goals/hires part of your c-suite annual bonus. At least 30%.

It can be done. This isn’t hard. But it has to be purposeful.

Check out LinkedIn’s Gender Insights Report as well it’s loaded with great information on helping solve this problem!

Career Confessions of Gen Z – Quit Catfishing

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When I graduated from college, I remember being so excited to start my job search. I was convinced that I was not going to settle for a job and that I was going to search until I found the right fit for me. Though I was determined, finding the right fit took a lot longer than I expected. Granted, I was not in any big rush. I had put my two weeks into my current job and was going to enjoy a break without working for the first time since I was fifteen. However, my once excitement for the job search quickly faded and turned into frustration and skepticism of job ads and companies. Below are the main causes of frustrations I ran into during my search for the right job:

  1. The job title included the word, “marketing”, but the description exposed that the job was actually not marketing but instead sales, customer service, or something else not marketing.
  2. The job was an entry-level position that had a billion requirements that made me feel unqualified as a new grad and that the right applicant actually needed like five years of experience.
  3. The job ad sounded like just what I was looking for so I applied, landed the interview, and then learned that the job was NOTHING like the description in the ad but something completely different.
  4. The job ad sounded great, I researched the company and the company looked great, I applied, got an interview, and then realized I was catfished. The environment, culture, and people were nothing like how they had sounded or appeared.

I felt like I needed to hire Nev Schulman, the host of Catfish, just to determine if the job ad was a scam or not before applying.

After looking for and applying to jobs, taking interviews, and being exposed to just how many companies try to make their job ads appealing by not being transparent, I was sure to tell my friends of my experiences so that they would not fall for the same lies that I did. These companies lost my trust, respect, and potential to ever apply again. They also lost other potential applicants due to negative word of mouth. Today, I often see these same companies constantly having the positions that catfished me always open and with the same job ad. If I had to guess, they are still struggling to fill the positions. So, was the lack of transparency really worth it? Probably not. Had they been real and transparent from the start they would likely have found someone that is the right fit for the position and saved their reputation from damage. Will these companies ever be transparent? I don’t know, but I sure hope so to prevent others from going through the same experiences that I did.

Hallie Priest is a digital marketer for HRU Technical Resources, a leading engineering, and IT staffing firm based in Lansing, MI, using her skills to create content to serve all involved in the job seeking/hiring process. When she is not strategizing campaigns, going over analytics, or talking about her dog you can find her at the nearest coffee shop fueling her creativity. Connect with her on LinkedIn: www.linkedin.com/in/halliepriest

 

The 1 Thing You Need to Do to Get the Job You Always Wanted!

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Last week I got a call from an old work friend. He wanted to have lunch.  He just left a position and was in transition.  Not a bad or negative job loss, just parted ways.  When you get to a certain executive point in your career, it’s rare that bad terminations take place. It’s usually, “hey, we like you, but we really want to go another direction, and we know you don’t want to go that direction, so let’s just shake hands and call it a day, here’s a big fat check.”

Executives get this.  For the most part, there aren’t hard feelings, like when you were young and lost a job. I usually find that the organization the person is leaving from are super complimentary, and usually takes the blame for the change.  Executives in corporate America are like NFL coaches. You get hired with the understanding that one day you’ll be fired.  It’s not that you know less, or aren’t going to be successful in your career, it’s just that the organization needs change, and you’re part of that change.

Welcome to the show, kid.

My friend decided that he was going to find his next position not through posting for positions online, or trolling corporate career pages, he was going to have lunches.  About two per week, with past work friends. Let’s connect, no pressure, we already know each other and I want to catch up.

You see, in 2019 you don’t find great jobs by filling out applications in ATSs and uploading your resume to Indeed. You get great jobs because of the relationships and personal capital you’ve built up over your career.  Having lunch and reconnecting turn on a relationship machine. I believe that people, innately, want to help other people. When a friend comes to you with a situation, and you have something to offer or help, you will do that.

The problem is most people who are looking for great jobs don’t do this. They lock themselves in their home office and apply to a thousand jobs online and get upset when nothing happens. Great jobs aren’t filled by ATSs and corporate recruiters.  Great jobs are filled through relationships. Every single one of them.

Want to find a great job in 2019?

Go out to lunch.

What’s the Difference between Great Recruitment Marketing and Bad RM?

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Smashfly released their annual 2019 Recruitment Marketing Benchmarks Report this week and there are some real takeaways that I think help TA teams become better right away tactically at RM. 

In the middle of the report on pages 11-13 the report shows what great TA teams are doing differently than those who are failing at RM. There are stark differences between the two, and most are things we can all improve on fairly easily!

Great RM vs. Crappy RM:

  • 85% of great TA teams publish non-job content and share on social. Crappy TA teams only publish jobs on social.
  • Great TA teams nurture all of their candidates with 85% getting a monthly email of some kind. Crappy TA teams do not nurture their database of candidates.
  • 76% of great TA teams have career sites that are optimized for Google for Jobs. 13% of crappy TA teams are optimized for GFJ.
  • 17% of great TA teams send a reminder email to have an applicant complete the application. 1% of crappy TA team actually do this. (so a lot of room for all us to improve stuff like this!)

*FYI – ‘Crappy’ is my language not Smashfly’s! 😉

I only gave you a little taste of all the data that’s in the report, so go check it out for yourself. I counted at least ten different tactical things you could do immediately to improve your TA team and TA processes as it relates to becoming great at RM.

For the 2020 report I’ve already pushed back on the Smashfly team to start asking about SMS/Text communication as it relates to RM, and keep digging into the personalization aspect. While I love the Nurture data in this report, and we know nurturing works. I also believe the future of RM is in personalization at scale, which is so hard to do! Especially if you don’t have the tech to do it!

The report also goes really deep into the world of Talent Networks/Talent Communities. I’ll be honest, I think most organizations suck at maintaining talent communities and most of them are just used to spam candidates with jobs.

I’m not sure if the future of TA is talent communities. I say this, primarily because they are difficult to maintain and engage properly. You don’t actually want talent pipelines, you want on-demand talent. If Supply Chain theory has taught us anything it’s that maintaining inventory is super expensive and wasteful. So, the key is how do we engage a pool of talent quickly, without having to spend all of this time and resources stringing them along.

I don’t have that answer, but I ‘m sure automation plays a giant factor in all of it.

Want to talk more about all of this RM stuff? Come join me at Transform in June!

Budgeting Yourself to Below Average Recruiting

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I was with a great group of TA leaders this week at the ATAP annual board meeting. One of my colleagues made a comment during a break:

“You can’t budget yourself to great TA”

A Great TA Leader Once Said

Meaning, if you keep cutting your TA budget year after year, eventually your tech is going to be so dated, or behind the times, that you won’t be able to ever pull yourself out of the hole you budgeted yourself into. While you’ll save some money in the short term, ultimately these ‘cuts’ to the budget will cost you more overall when it comes to filling positions.

Ideally, you work for a c-suite that actually understands this and they aren’t coming to you asking for you to cut your TA budget and produce more quality hires, faster! That doesn’t really work, unless you’ve gone a run of ten straight years of padding your TA budget year after year with extra and this budget cycle is about getting back to a midpoint.

I’m not saying you need a ton of budget to have solid TA tools and processes. Too often we overspend on technology that has a lot of promise, but little actual, proven ROI. Also, we hang on to bad budget investments. Most TA leaders I speak to don’t have a real clear picture of what their best sources are and how much they are paying for each source.


When they run this analysis and really dig in, they always uncover a bucket of money that is being thrown away, but it’s a ‘legacy’ tool that at one point they relied on, but now it’s not producing like it once did, but they hope it’s going to come back, so they keep throwing money at it. It’s really scary to cut a tool that is actually producing hires, even when that tool is expensive, because we believe if we cut that over-priced tool we won’t get those hires from somewhere else.


Let me give you a Pro TA Tip! You will! Cut that $50K tool, take $25k of that money and give it to your most productive source in some way and you’ll most likely actually get more hires from that investment then you got on your weaker performing over-priced tool.

I don’t like to go backwards on my TA budget unless we know we’re going to have less hires for that budget year, or we are doing something to increase retention that will impact our capacity in a positive way. Every single time I’ve been asked to cut TA budget, but still produce, we didn’t get better, we fought like crazy to stay the same, or we got worse.

Be careful my TA friends when that budget director, CFO-type comes to you looking for cuts, but also wants you to produce the same or more. If you get trapped into this scenario make sure they give you some concessions on what they are willing to give up when it comes to your team’s services and make sure to continually remind them of your budget cut each time they complain that recruiting isn’t getting the job done!

Your Weekly Dose of HR Tech: @PowerToFly

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This week on The Weekly Dose I review the D&I technology platform Power to Fly. Power to Fly is a recruiting platform used for connecting people with companies committed to building more diverse and inclusive environments. 

Founded in 2015 by two females who were named one of Fast Companies most creative people in business. The original concept was to connect women with remote jobs (which it still does). From that PTW learned many organizations also wanted and needed gender diversity in their in-house teams as well. Today it’s not only women but all underrepresented talent in the marketplace. 

The original concept of being a marketplace to connect one type of candidate with companies isn’t new, but Power to Fly definitely come at this from a different angle than most. While you can post your jobs on their site, which has over a million profiles of female candidates, Power to Fly focuses more on community events and interactions, both in-person and virtual. 

Power to Fly hosts in-person networking events hosted by client(s) companies to bring women in a specific marketplace together. These interactions help females and underrepresented candidates build a network of their own to leverage as they grow their careers. 

These live events bring together upwards of 200 women and are sponsored by some of the largest brands in the world, but can also be leveraged by a handful of employers in a market coming together to co-sponsor together. Power to Fly has found females are much more likely to apply to your jobs after attending these events (and the research into gender-specific applies echoes this as well).  The likelihood of apply from those attending these events rose 60% after attending. 

Power to Fly also holds virtual events with top Female executives and thought-leaders allowing women to ask live Q&A to help them in their career. Giving anyone a chance, in an ultra-safe environment, to ask questions they probably wouldn’t or don’t even have access to a mentee to ask. 

I love the concept. Traditionally, men clearly have had so many built-in networking advantages to aid their career path. Building out these networks for females and underrepresented candidates is a must and long overdue. 

If you are looking to add diversity into your talent pipelines Power to Fly is definitely something to check out. Job postings, live events, and virtual events, the power of their community is their real strength.  It’s women helping women in the most positive ways! 

The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net

Want help with your HR & TA Tech company – send me a message about my HR Tech Advisory Board experience.