The Rooney Rules Killed NFL Diversity Hiring

What the heck is the Rooney Rule?

The Rooney Rule is a National Football League policy that requires league teams to interview minority candidates for head coaching and senior football operation jobs. It is sometimes cited as an example of affirmative action, though there is no quota or preference given to minorities in the hiring of candidates.”

Basically, in 2003 the NFL decided that finally, enough was enough in a league where the majority of its players are black and the majority of its head coaches are white. The Rooney Rule was established to try and fix this issue. When it first started it was more effective than previous hiring cycles and 26% of hires in the NFL for head coaches were of minority hires.

ESPN’s Outside the Lines discovered the problem has gotten worse, not better, over the past five years only where 1 out of 22 hires has been a minority head coach.

So, what happened?

It’s classic corporate problem fixing. The try and cure a symptom of the problem and not the problem. Follow my logic:

  1. We need more minority hires!
  2. The problem is perceived to be we don’t hire minorities, if we did, it would solve our problem. Minority coaches are just as good as white coaches, they just aren’t getting interviews.
  3. Look it works! We started mandating you had to interview minorities and instantly minority hiring went up. Give us a trophy!

Then, it stops working.

The Rooney Rule stopped working because interviewing potential minority head coaches was not the issue. The issue is we have a lack of minority coaches in general. I’m not sure why this is, but I have a theory.

When I was growing up many of my white male friends had a dream. That dream was to play college sports. Probably very similar to most black males of that same age. The other part of that dream was that would come back, teach gym and coach. I think this is where the paths separated in the coaching funnel.

I have three sons, all of whom play sports. When I hear them talk with their friends, I still hear the difference. The white kids want to be teachers and coach as a profession. The black kids don’t talk about this path as often. All of them want to play college athletics, but it would seem from my experience that at some point white kids believe teaching and coaching as a viable career and blacks are less likely to believe this is their career path.

Obviously, this is very anecdotal. I’m one guy with one experience, but I did coach youth sports for 17 years and saw this happen time and time again.

The Rooney Rule is failing not because minorities aren’t getting interviewed. The Rooney Rule is failing because not enough minorities are getting an opportunity to coach, or are not choosing the coaching path as a career.  One other issue that comes into play here is obtaining at least a four-year college degree and the access to affordable education.

For those who don’t know most NFL coaches get their start by coaching in the NCAAs. To coach in the NCAAs you must have a four-year degree at almost every school I’ve ever heard of. In fact, there have been NCAA head coaches fired for lying about having a degree and it was found they actually didn’t when switching jobs and the new institution did a degree verification.

So, why should you care about NFL diversity hiring?

In a nutshell, this is all of our organizations trying to diversify our workforce.  If you don’t try and fix the real problem, getting minorities to believe your profession is a viable career path, you’re never going to fix your issue, you’re just going to poach the few in the field from each other.  That means you need specific minority scholarship programs, minority internship programs, etc. At a level, that is commensurate with the level of hiring you’re trying to achieve!

I hear executives all the time talk about increasing minority hiring, but it’s just talk, not programs and dollars. This is the NFL’s issue as well. The NFL needs to specific program under the Rooney Rules that gets teams to hire more minority coaches in general, not just head coaches. They’ve begun with the NFL Minority Fellowship, which in 2015 had 134 participants, and their is hope this will have an impact in the future. Programs like these are what organizations need if you’re serious about diversity hiring.

Recruiting Blocking and Tackling!

This week I was at CareerBuilder’s Empower Roadshow talking with a few hundred Talent Acquisition pros and leaders in the Dallas/Ft. Worth area. Great event, great group of pros that were super engaged.

I led a panel on tips and tricks for in-the-trenches TA pros and leaders and one of my panelist was Bryan Rice, TA leader from Stryker. The title of this post came from him, he was big on getting TA pros back to blocking and tackling!

What’s blocking and tackling in talent acquisition?

Here’s what I would call the building blocks of great recruiting (Bryan’s blocking and tackling):

1. Phone skills. Have your recruiters conquered their fear of being on the phone? When they need to reach someone is their first thought, “Oh, I should pick up the phone and just ask the person.” Versus, sending them an email.

2. Ability to sell the position they are recruiting for. Can your recruiters effectively talk to a candidate and get them excited about the position, the supervisor of the position, the direction of the company, all the opportunities you can provide them, etc.? Bryan believes today’s recruiters might struggle with this the most, over anything else, and yet, as TA leaders we do very little to ever develop this skill!

3. Building relationships with hiring managers. Do your recruiters meet face-to-face with their hiring managers when they are working a position for that manager? Not only the first time but every time! You don’t build a strong relationship and find out how to add value if you don’t put in quality time with hiring managers. Today’s recruiters are moving too fast, to understand this value, and how it ultimately saves them a ton of time and effort!

4. Building relationships with candidates, that goes beyond the initial screening interview. Can your recruiters share with the hiring manager the candidate’s ‘story’ for each candidate that is presented to the manager? My goal as a recruiter should be that a manager shouldn’t be able to ask me a question about a candidate that I can’t answer. That’s tough, but that’s my goal!

This all seems so basic, yet most recruiters are weakest in these skills.

Why?

I believe the industry struggles here because TA leaders don’t know how to train these skills, and we don’t have off-the-shelve training programs that really go deep on these skills. So, instead of training recruiters properly, we just give them more technology so they can do a bad job, faster.

The training for four things above is very much a hands-on, one-on-one training. Sitting face-to-face and going over and practicing what these conversations look and sound like, and correcting in the moment, and doing them again and again.

The phone skills are just down and dirty getting recruiters on the phone and seeing who will conquer their fear! My first three weeks as a recruiter in training was calling 100 candidates a day. I couldn’t leave until I made 100 outgoing calls, each day, for three weeks.

At the end of those three weeks, I didn’t know if I could recruit, but I knew I wasn’t afraid to pick up the phone and talk to someone!

Make sure you connect with Bryan, he’s one of the TA leaders in the industry that really gets it!

How To Build a Dream Team at Work

If you pulled up any sports-related website or watched any sports news show on TV in the past few days you know that NBA player Kevin Durant left Oklahoma City Thunder and accepted a free agent offer to go and play for the Golden State Warriors.

It’s a big deal because Golden State was already pretty good, now, with Kevin, they look to be unstoppable! Basically, Golden State has built a team with arguably 4 of the top 20 players in the NBA on one team (Durant, Curry, Thompson, and Green). Most ‘great’ teams might have three top players, no one in history has had four when all playing at their peak!

Building a dream team seems to only happen in sports, but you hear talent acquisition leaders and executives talk about it a lot. How do we build a sales dream team, a marketing dream team, a design dream team, etc.? We all want to be a part of a dream team, or be a part of building a dream team for our organization!

So, how do you build a dream team?

1. You have to know how you want to ‘play’. You have to define what it is you want to do. An outcome. A style. “We want the best designed UX of any platform that supports patient safety in a hospital environment.” As an example.

2. You have to know who is the top talent in your industry that can accomplish the outcome you desire.  This is actually the hardest part of building a dream team in a non-sports environment because we usually don’t have comparing statistics or analytics to even start to understand who the best is.

3. You have to be able to recruit those individuals to your team. This is actually easier than in professional sports. In pro sports it usually takes one or two superstars to make a decision to get together, then they help recruit the others. In the real world, it helps to have a well-known professional, but it’s not necessary if you can sell the right story, compensation, and location!

4. Just having the ‘best players’ doesn’t guarantee success, they have to buy into the goal of the entire organization. This means having leadership with a clear vision that goes beyond the outcome. Yes, we want to win a championship, but we want to win that championship together, utilizing all of our strengths. This is another really tough thing in a real-world setting because it takes great visionary leadership.

5. Having a ‘Dream Team’ is about “Team”. You’ll have great talent and that great talent needs to understand that they go nowhere without those who support them to do great work. So, your dream team members have to be servant leaders. If they have great talent and treat people like crap, they won’t end up being a great talent!

I love it when great talent makes the conscious decision to get together and try and do something great. Some people don’t. They would prefer to see one great talent try and do it on their own. I love watching highly talented people get together and see how far they can push the levels of greatness! That’s what dream teams are all about, the dream.

The One Way to be Successful at Recruiting

Eight years or so ago I started seriously writing for the first time in my life. The only other times I ever wrote in my life were school papers, a journal that my high school English teacher, Ms. Kemp, made me write in each day and love letters to my wife before we were married and email was not yet widely used and phone calls cost too much!

My good friend Kris Dunn got me to write for Fistful of Talent. He and Jessica Lee, who was the editor at the time, gave me the Friday slot at FOT. It was my job to write something snarky and fun, a piece people would read on a Friday, chuckle and know the week is almost over. That gig turned into this gig, which turned into me writing every single day, now going on five-plus years.

In all of this writing, I discovered what a lot of people discover in becoming successful. If you want to be successful at anything, you need to do it! You need to do it a lot! You need to do it every day.

I still write stuff that is crap. I make errors all the time. But, my writing has improved. Once in a while, I actually write something I think is pretty good!

That’s the secret to becoming really good at recruiting. You need to do it all the time!  I see HR Pros who try and recruit every once in a while. They suck at it and they’ll never be good at it because they don’t do it all the time. You can’t pick up a pencil and be instantly good at writing. You can’t pick up a phone and be instantly good at recruiting.

To be good at recruiting you must recruit every day.  You must always be on.  Everyone you meet. Everyone you talk to. Everyone becomes a potential part of your recruiting pipeline. Maybe as a candidate, or a lead, or a referral, etc. You don’t recruit, then turn it off and not recruit. You recruit always.

I’m, now, constantly writing. I rarely go a day when I don’t email myself ideas about something I want to write about. I think like a writer. How can I take this situation and write about it? My friends, family, and coworkers tease me about it (‘Don’t write about this!’ ‘You’re going to write about this aren’t you?’).  I’m always on.

If you truly want to be successful in anything in life you need to do that thing, always. I see recruiters constantly miss opportunities to recruit. To ask the question that would lead them to their next great hire. To pick up the phone and make one more call before they leave for the day. To take a chance and reach out to someone who they don’t think will be interested, but just maybe they will be interested.

Being good at anything is hard. It’s really hard if you want to be good by not doing it.

 

Would You Be Willing To Pay For Interview Feedback – Take 2

“I believe you have to be willing to be misunderstood if you’re going to innovate.”

Howard Marks

Yesterday I wrote a post called Would You Be Willing To Pay For Interview Feedback that caused some people to lose their minds.  I asked what I thought was a simple question: Would you be willing to pay for interview feedback?  Not just normal, thanks, but no thanks, interview feedback, but really in-depth career development type of feedback from the organization that interviewed you.  You can read the comments here – they range from threats to outright hilarity! Needless to say, there is a lot of passion on this topic.

Here’s what I know:

– Most companies do a terrible job at delivery any type of feedback after interviews. Terrible.

– Most candidates only want two things from an interview.

1.  To Be Hired

2. If not hired, to know a little about why they didn’t get hired

Simple, right?  But, this still almost never happens!  Most large companies, now, automate the entire process with email form letters.  Even those lucky enough to get a live call, still get a watered-down, vanilla version of anything close to something that we would consider helpful.

When I asked if someone was willing to pay for interview feedback, it wasn’t for the normal lame crap that 99% of companies give.  It was for something new. Something better. Something of value.  It would also be something completely voluntary.  You could not pay and still get little to no feedback that you get now — Dear John, Thanks, but no thanks. The majority of the commentators felt like receiving feedback after an interview was a ‘right’ – legal and/or G*d given.  The reality is, it’s neither.

The paid interview feedback would be more in-depth, have more substance and would focus on you and how to help you get better at interviewing.  It would also get into why you didn’t get the job.  The LinkedIn commentators said this was rife with legal issues.  Organizations would not be allowed to do this by their legal staff because they would get sued by interviewees over the reasons.  This is a typical HR response.  If you say ‘legal’ people stop talking about an idea.  They teach that in HR school so we don’t have to change or be challenged by new ideas!

The reality is, as an HR Pro, I’m never going give someone ammunition to sue my organization.  If I didn’t hire someone for an illegal reason, let’s say because they were a woman, no person in their right mind would come out and say that.  Okay, first, I would never do that. Second, if I did, I would focus the feedback on other opportunity areas the candidate had that would help them in their next interview or career. No one would ever come out and say to an interviewee, “Yeah, you didn’t get the job because you’re a chick!”

This is not a legal or risk issue.  It’s about finally finding a way to deliver great interview feedback to candidates.  It’s about delivering a truly great candidate experience.  So many HR Pros and organizations espouse this desire to deliver a great candidate experience but still don’t do the one thing that candidates really want.  Just give me feedback!

So, do you think I’m still crazy for wanting to charge interviewees for feedback?

4 Tips for Hiring Candidates Who Have True Grit!

In our ever constant struggle to find the secret sauce of finding the best talent, many organizations are looking to hire candidates who have grit. What the heck is grit? Candidates who have grit tend to have better resolve, tenacity, and endurance.

Ultimately, executives are looking for employees who will get after it and get stuff done. Employees who aren’t waiting around to be told what to do, but those who will find out what it is we should be doing and go make it happen. Grit.

It seems so easy until you sit down in front of a candidate and try and figure out if the person actually has grit or not! You take a look at that guy from 127 Hours, the one who cut his own arm off to save his . That’s easy, he has grit! Susy, the gal sitting across from you, who went to a great state school, and worked at a Fortune 500 company for five years, it’s hard to tell if she has grit or not!

I haven’t found a grit test on the market, so we get back to being really good at questioning and interviewing to raise our odds we’ll make the right choices of those with grit over those who tell us they have grit but really don’t!

When questioning candidates about their grit, focus on these four things:

  1. Passion. People with grit are passionate about something. I always feel that if someone has passion it’s way easier to get them to be passionate about my business and my industry. If they don’t have true passion about anything, it’s hard to get them passionate about my organization.
  1. Doer. When they tell you what they’re passionate about, are they backing it up by actually doing something with it? I can’t tell you how many times I’ll ask someone what their passion is and then ask them how they’re pursuing their passion and they’ve done nothing!
  1. What matters to them. Different from passion in that you need to find out what matters to these people in a work setting. Candidates with grit will answer this precisely and quickly. Others will search for an answer and feel you out for what you’re looking for. I want a workplace that allows me to… the rest doesn’t matter, they know, many have no idea.
  1. Hope. To have grit, to be able to keep going when the going gets tough, you must have hope that things will work out. The glass might be half full or half empty, it doesn’t matter, because if I have a glass, I’ll find something to put in it!

I’ve said this often, but I believe individuals can acquire grit by going through bad work situations. We tend to want to hire perfect unscarred candidates from the best brands who haven’t had to show if they have grit or not.

I love those candidates with battle wounds and scars from companies that were falling apart, but didn’t. I know those people had to have grit to make it out alive!  I want those employees by my side when we go to battle.

Check out Angela Duckworth’s book Grit: The Power of Passion and Perseverance for more on this subject!

 

 

T3 – Brilent @GetBrilent

This week on T3 I take a look at the candidate recommendation engine, Saas recruiting software, called Brilent. Brilent is tackling one of the most challenging obstacles to innovation by helping recruiters place great talent. Brilent’s core technology instantly matches a pool of candidates to a company’s open positions.

Here’s the problem you have with your ATS – Candidate applies for a job you have open. A candidate doesn’t get that job, or isn’t qualified, and is almost immediately forgotten. With Brilent, when a candidate applies in your ATS Brilent matches their qualifications to every job you have listed and gives you a ranking on how well they match. They might have applied to Job 1, but they actually might be a better fit for Job 2.

Also, Brilent matches all the candidates in your database to instantly find hidden talent in your ATS you didn’t even know was there, or you just forgot about.  Then gives you a ranking of which candidates in your database are the best match based on their search algorithm which is much more advanced than simple keyword search.

5 Things I Really Like About Brilent

1. The team is led by former Facebook Data Science pros, so they know how to play with data really well! They understand this is a core issue for 99% of ATS users, and they’re finding a way to solve it!

2. The platform automatically matches candidates with all jobs, not just the one they’re applying for, and alerts them to jobs they are a strong match for. This ensures you that the candidate isn’t missing something, plus provides a higher candidate experience with no effort.

3. The system is built on machine learning so the more you use it to search your database to find great talent, the smarter it becomes to bring back possible matches, and less likely to bring back false-positive matches.

4. Brilent integrates directly with your ATS, and basically helps to cover up the single biggest weakness most ATS systems have in not allowing you to effectively leverage your database of candidates to find that hidden gold. The candidate who applied three years ago, but never went anywhere because your hiring manager found someone on his own. Bam! There she is again – ready to be contacted!

5. The ranking of candidates gives you a great visual of who has applied and who is in your database and who you should be contacting for the position based on how they ranked.  Also, anytime a candidate applies and gets a highly ranked match of one of your jobs, the recruiter gets alerted immediately.

Sometimes the best technology is the one that makes the most sense.  Brilent knows you normally don’t want to blow up your ATS and start over, but they also know your ATS isn’t working for you like you need it to work. So, they solve that. The best tech does that, it solves a problem and doesn’t blow up everything you have.

Well worth a look and a demo. It’s quick and easy to use. Check them out!

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – send me a note.

Sackett Stats #36 – Boss Block

I was with some HR blogging friends at a conference recently and we were talking shop. Someone had a great idea for a blog post, but said they couldn’t find any stats to back it up, so they weren’t going to write about it. My exact quote back was, “I just make stats up!”

To be fair, when I do make stats up, I tell you! It’s something like, “9 out of 10 employees who are fired (by me) want to kill their boss!”

My stats aren’t just made up! Sackett Stats are based on nothing more than twenty years of my experience working in the trenches HR and TA, across multiple industries. To be honest, though, some idiot will one day read this and think it’s a real number, stick it in their Forbes article, and they a few weeks later you’ll see it at your local SHRM meeting in a presentation deck!

Sackett Stats! Like Pew Research, but far less likely based on actual research.

Sackett Stat #36 is called Boss Block.  The concept of this statistic comes from the number of years that are between you and your boss in age. The lower the number, the less likely you’ll ever be promoted, and the more likely you are to turnover.

The average over/under Boss Block number that pushes a person to leave an organization is 5.3 years.

If your boss is more than 5.3 years older than you, you are less likely to leave the organization, believing you will eventually get a chance to be promoted. Obviously, the farther apart in age, to your boss, the less likely you are to leave on your own. If your boss is 5.3 years or less to your age, you are highly likely to leave, believing there is no chance in hell you’ll ever get promoted because you’re being Boss Blocked for promotion.

Sackett Stats – like most stats, but more believable.

Are Happy Employees The Answer? #WorkHuman

WorkHuman is this week and it’s one of the new transformative conferences on the landscape within the HR industry. The next generation of user conference (WorkHuman is sponsored by GloboForce) which is how do you engage an audience with awesome content and engage your brand without constantly shoving a sales pitch down your throat! WorkHuman has it figured out!

One of the best sessions had to be from happiness researcher Shawn Achor. The former Harvard researcher laid out a compelling argument on why organizations at all levels should be focusing on helping their employees be more happy. He had great examples from organizations that have focused on his research (see video below) that have gotten great results on higher productivity, higher retention and creating an environment that is more human to work in!

The whole conversation got me thinking of the chicken or egg scenario. What comes first an employee who is happy, or a happy employee?  Can you really make an unhappy person happy?

We all have that co-worker that never seems happy. They’re Eyore! Nothing ever goes right for them, nothing will ever be good, they always see the worst in every situation. I believe if you went backwards in their career with your organization, and you could see their interview, you would immediately pick up on the fact this was their core personality!

It makes sense to think that chronically unhappy people are going to be hard to make happy, thus, will probably be less effective as an employee. If as the research shows that happy people are more productive than unhappy people, or less happy people.

All skills being relatively the same, I would bet my career on the fact that if you then only focused on hiring the most happy people, you would have the same results that Shawn speaks of, without all on the ongoing programs.

Happy people, tend to be happy people almost always. It’s their natural zen. It’s where they like to live. Their natural state is to be happy. So, I would theorize that hiring those happy people would have a lasting positive impact to your organization.

Now we just need a great pre-hire assessment that measures someone’s natural level of happiness. I would think Shawn probably has the actual validated questions we could use. It would be nice if he just handed those over and let us started doing this!

Chicken or the Egg. You can try and make your employees happy, or you can hire happy people. Or, you could do both!

The Secrets Behind How Google, Amazon and Facebook Hire The Best People!

This was a headline the other day in an article over at Qz.com by Sarah Cooper. Now, Quartz does legitimate articles so it might have been hard for some to figure out if this was actually supposed to satire or if Sarah was actually trying to help you out. I have a feeling it was a little of both! I know it was getting shared a ton, and not for its humorous qualities!

Here is what Sarah said were the big secrets of Google, Amazon, and Facebook in hiring the best people:

  1. Begin phone screens 15 minutes early, 15 minutes late, or not at all

  2. Make the interview schedule as confusing and unpredictable as possible

  3. Make sure something goes wrong during the presentation

  4. During the interview, make a ton of incorrect assumptions

  5. Ask the candidate to solve your own, specific problems

  6. Have the interview frequently move between different rooms

  7. Ask the same questions over and over and over again

  8. Conduct dual interviews with a good cop / bad cop vibe

  9. Ask a question, then start typing very loudly

  10. Three months later, call and offer the candidate a job she didn’t apply for

After each point she gave an explanation on ‘why’ should do this and what it helps point out to you about a candidate. This is why so many folks read this as a real article, and since so many Talent Pros and Leaders are starving to find out what Google, Amazon, and Facebook does, they want to believe this is true! It’s not.

What is the ‘Real’ secret to how Google, Amazon, and Facebook hire the best people?

Because They’re Freaking Google, Amazon, and Facebook! 

They don’t do anything special. They post a job. A million people apply and they wade through the masses to find great talent. Sounds tough, huh?

Apple announced the other day they’re going to be hiring some new developers in Florida. It hit the national news. Every local paper picked it up. It was on every local news and radio station. It was the talk of the town!

A local software company, who was headquartered in Florida for the last twenty years, had all of its employees in Florida, is looking for the exact same developers. They’ve been struggling to find them, and no news agency or radio show could care! They’re not Apple! Who cares.

It’s probably just because Apple has such a great ’employment’ brand….Yeah, I’m sure that’s it.

Do you want to know a real secret? 

Don’t try to be Google, Amazon, or Facebook when it comes to hiring. You’ll just look silly. You’re not them. They have brand recognition you can’t even fathom. What they do in hiring has absolutely no correlation to 99% of the companies in the world. Be you. Find a path that works for you. Strive to get others in your market, your industry to want to follow you. That’s doable.