Category Archives: Social Recruiting

2017 Michigan Recruiter’s Conference is October 25th in Detroit!

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That’s right gang! We’re back and better than ever!

The 2017 Michigan Recruiter’s Conference will take place on Wednesday, October 25th from 9 am to 4 pm in downtown Detroit onsite at our wonderful corporate host Quicken Loans!

Registration is now open – the cost of this event is $69 per person. This is a corporate talent acquisition event, no agency or third party recruiting pros will be allowed to register. It’s not that we don’t love you all, it’s that this is a development event, not a come pimp us with your services event.

Space will be limited, so please register early if you want a seat. You can transfer registration to another person on your team if plans change.

Who’s on the Agenda I hear you asking yourself! Oh, boy did I hit a few home runs this year!!!

SPEAKERS:

Carmen Hudson, Principle Consultant at Recruiting Toolbox, and Co-Founder of Talent42

Shaunda Zilich, Employment Brand Leader at GE

Will Maurer, Global Talent Acquisition, Sourcing Manager, General Motors

Holly Fawcett, Curriculum Development Manager at Social Talent

Margie Elsesser, VP of Talent Brand & Strategy at Quicken Loans 

Mike Bailen, VP of People at Lever and former Head of Talent for Zappos

Killed it, right?!?!

ERE, SHRM, and TEDx wished they had this line up coming to their events!

Thank you to our sponsors for making this happen – Lever and Quicken Loans.  We could not offer this at such a low price without their financial assistance and support! So, support them!

Can’t wait to see you all in Downtown Detroit! Bringing it to the D!

 

 

 

 

Midwest Recruiter’s Bootcamp! Minneapolis July 31st-Aug 1 (LAST CALL!)

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My good friend and recruiting guru, Paul DeBettignies, is hosting the Midwest Recruiting Bootcamp in Minneapolis next week, and he asked me to come and speak at it. He also asked some of the top recruiting minds in the business as well! The camp is next week July 31st and August 1st in Minneapolis, and you can still register and be apart of this!

Check out this list:

  • Maren Hogan – Create Winning Employer Brand for Knockout Recruitment
  • Jim Durbin – 8 Mistakes You’re Making: The New Rules Of LinkedIn
  • Shannon Pritchett – In OR out? Creative Sourcing Techniques to Find Your Candidates OUTside the box
  • Caroline Karanja – 10 ways to build diversity, practice inclusion and increase engagement within your organization
  • Paul himself – Create and Grow Your Recruiter Brand
  • Nick Roseth – Selling Minnesota: Strategies And Tools to Improve Recruiting To The Region
  • And me – hugging mostly! Okay, not really, I’m going to be sharing the 10 Truths Of Recruiting And Why You Are Failing At Them! And, how you can not fail at them!

When Paul first talked to me about the concept of the Midwest Recruiting Bootcamp I knew instantly it would be a hit and something I wanted to be apart of! Why? This is real Recruiting development for recruiting teams! It’s what I wanted to bring to Michigan with the Michigan Recruiter’s Conference.

National level development and speakers, in our own backyard! 

Paul let me know today he still has some space open for any recruiter’s or recruiting managers who want to join us. We’ll be onsite at the University of Minnesota. It’s two days that are packed with great material. If you can’t make both days – come one day, then send someone else on your team the other day! Or just come one day – you’ll still get a ton out of it!

REGISTER FOR MIDWEST RECRUITING BOOTCAMP! 

This might be the biggest bang for the buck in recruiter training budget history!

Here’s Paul telling us a little more:

The 7 Forgotten Tools of Recruiting

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Join me on Wednesday, July 26, 11 am PT / 2 pm ET to talk Forgotten Recruiting Tools! 

These days, recruiting moves so fast and is filled with so much technology that it can be difficult to remember what works best and what’s a passing shiny object.
In this free webinar, I’ll dig into some tried and true ways that have been forgotten by most organizations when it comes to attracting and recruiting great talent, and some newer techniques that people will probably want to go back and take a second look at!
  • Simple ways to discover untapped talent pools
  • Connect with more candidates 100% of the time
  • The single most valuable tool in recruiting that you already have, but probably aren’t using!
  • Along with some new tools to add to your toolbox

 

Plus, much, much more!

 

Old school, new school, just plain old good school, my hope is you’ll leave this webinar with some new ideas on using some old tools you already have at your disposal but just stop using and never really used, to begin with. This webinar is a great presentation for recruiting leaders and recruiting pros alike.

 

This webinar is sponsored by the great folks over at Jobvite, but all the content is 100% my own! Also, I’m leaving some time at the end for some open Q & A – so bring all those questions you’ve been dying to ask! See you on Wednesday!

 

REGISTER TODAY! 

T3 – @Teamableme – Recruit the Best Talent from your Employees Networks

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This week on T3 I review the employee referral technology Teamable. I’ve been a big fan of employee referral technology for a few years now, so I thought I already knew what Teamable was before I demoed. What I found was Employee Referral Automation 2.0!

Jobvite kind of created the industry of employee referral automation and leveraging your employee’s social media networks. For the money and the ROI, employee referral automation is still the most underutilized technology in talent acquisition. Almost every TA leader will tell you employee referrals are their highest quality hires and one of their top sources, but the spend almost zero dollars on technology to better these stats! It’s completely insane!

So, Teamable takes employee referral automation and says, how do we make it better? What do current users of employee referral automation like, and what do they wish they had that they don’t with this tech, and what is no one doing with this tech? This is what I think will ultimately set Teamable apart from other players in the space of employee referral automation is their innovation and ability to show organizations new ways to leverage this technology.

Teamable also found a game changer when it comes to using their technology to potentially increase your organization’s diversity hiring. That’s huge!

What I like about Teamable:

– Employees in your organization have the ability to see both the referrals they’ve made and what’s going on with them, but also those they’ve requested and where those are at as well. It’s one of the major gripes employees have after making a referral, that they don’t know what going on with it.

– Gamification is integrated very well into the dashboard showing a leaderboard of most referrals, which employees are most active, which employees have the most connected network, etc.

– The ability to segment out within your organization which employees you want to send specific job postings to. Why is that important? Diversity hires more diversity. Let’s say you had an opening for a Sales Rep. Your team was top heavy with dudes and you wanted more females. Instead of sending out this posting to all the sales reps you only sent it to your other female sales reps. What would happen? More than likely the referrals that came back with other female referrals. It’s not a guarantee, but the percentages are pretty good. BTW – works with any segment of your employees!

– ATS integrations already built for Jobvite, iCims, Lever, Greenhouse, etc. and Teamable will give you a visual cue if the person being referred is already in your current ATS, which is super helpful in letting those who referred know as soon as possible.

– Great UI/UX with their dashboard and ability to pull metrics and see the full funnel.

If you don’t have employee referral automation this is a must demo. I don’t know how to make that any clearer, this technology is a game changer for hiring more employees for less money and higher quality. I’m shocked that it’s not used by 100% of organizations who rely on and desire more referrals.

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – just send me a note – timsackett@comcast.net

The Most Important Question You’ll Ever Ask a Hiring Manager

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How are those hiring manager “intake” meetings going?

You know, those meetings you have with a hiring manager every single time they have an opening.  You sit down with your hiring manager, face to face, and ask them a page full of questions.  Why is this position open? What would make a candidate most successful in this role?  What color of skin would you like this candidate to have? Boobs or no boobs? Whoops! Scratch those last ones, we would never ask those…

The reality is Talent Pros really only have one question they need to ask hiring managers. That question is this:

“Do you trust that I can find the talent you need?”

Ultimately, this is all that really matters for your success.  If they trust you, they’ll give you all the information you need to be successful.  If they don’t trust you can find the talent they need, they tend to hold stuff back.

Yes, I know that doesn’t make sense, but that’s real world talent acquisition stuff! Welcome to corporate America, a lot of stuff doesn’t make sense!

Most hiring managers have no faith you’ll find them great talent.  They have this belief because of so many bad Talent Pros before you failed them.  So many before you didn’t really go out and find the best talent, they just delivered whatever warm body came into the ATS.

I just come out and ask the question.  The first answer you’ll get from 99% of hiring managers is a weird, “Well, sure, I do.” If you really dig into this answer, you’ll get the true answer which 90% of the time is, “Hell no! Why would I?  Your department has really never gotten this right!”

Thank you! That’s what I really needed.  I needed to get that out in the open, so now we can really build trust, and make great things happen.  They’re mostly right. Talent Acquisition fails many of our hiring managers for a number of reasons. Right now, your hiring manager doesn’t need to hear those reasons, they need to hear why this time will be different.

Then, you have to live up to ‘different’! You have to be better.  You have to get it right. Getting it right earns trust.

Once they trust you, great things will happen. Earn that trust.

The Top 7 Sources of Hire for 2017!

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Silkroad released their annual Sources of Hire 2017 report and I always love looking at big sets of data around the source of hire because I think the vast majority of organizations are misallocating their talent acquisition resources in a big way, and this data just gives me more evidence to point to!

Check out this chart:

So, it looks like Employee Referrals remain king! That doesn’t surprise anyone, what should be surprising are two items from this list:

1. Organizations are wasting more time on Indeed than any other place. 2nd place of a waste of time is LinkedIn. What? If the vast majority of your interviews are coming from Indeed, but a much smaller percentage of your hires are coming from Indeed, you have a misallocation of resources. LinkedIn has the same thing happening but from a much smaller overall number.

2. CareerBuilder is exponentially a better overall value than LinkedIn, but when I ask most companies to give me their #1 spend LinkedIn is almost always their largest single purchase when it comes to the source of hire, even though it’s #7 overall.

So, what does this data tell us?

First, if you are not investing in automating and increasing your employee referral program, you should probably not hold a TA leadership position at any company in the world. I find most organizations spend the least amount of money ‘marketing’ and ‘automating’ their referral program than any other single source they have. Yet, it’s their number one source and their number one quality of hire source.

Second, Indeed does drive a ton of traffic, and for many companies that’s organic (free) traffic, so you can’t beat that. It’ll be nice to see if Google Jobs changes all of this when it’s fully live. You should see a traffic shift from Indeed to Google as a source of hire. But, this doesn’t mean Indeed will go away. Just like the job boards, people will find value and talent at Indeed.

Third, if you’re single biggest spend is on LinkedIn, yet, it’s not your single biggest source of hire, you’re being taken. By whom? Most likely your recruiting team who claims LinkedIn is awesome when it’s really not that awesome, for you. If your hires per source and cost per hire per source work out that LinkedIn is number one for you, great! Spend more! This data shows it probably won’t.

Lastly, you should be striving to make your sources and interviews be fairly equal if possible. If you’re interviewing a ton from a source because you get great traffic, but you don’t make many hires, it’s a greater waste of time than those sources where you get a high interview to hire ratio.

One final cool stat:

3:1  

14 Million applicants, 655,000 interviews. This data tells us what the magic number is that we already all know, it takes three interviews to make one hire.

Feels right, doesn’t it?

Why Am I Being Ghosted After I Interviewed?

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Dear Timmy,

I recently applied for a position that I’m perfect for! A recruiter from the company contacted me and scheduled me for an interview with the manager. I went, the interview was a little over an hour and it went great! I immediately followed up with an email to the recruiter and the manager thanking them, but since then I’ve heard nothing and it’s been weeks. I’ve sent follow-up emails to both the recruiter and the manager and I’ve gotten no reply.

What should I do? Why do companies do this to candidates? I would rather they just tell me they aren’t interested than have them say nothing at all!

The Ghost Candidate

************************************************************

Dear Ghost,

There are a number of reasons that recruiters and hiring managers ghost candidates and none of them are good! Here’s a short-list of some of these reasons:

– They hated you and hope you go away when they ghost you because conflict in uncomfortable.

– They like you, but not as much as another candidate they’re trying to talk into the job, but want to leave you on the back burner, but they’re idiots and don’t know how to do this properly.

– They decided to promote someone internally and they don’t care about candidate experience enough to tell you they went another direction.

– They have a completely broken recruitment process and might still be going through it believing you’re just as happy as a pig in shi…

– They think they communicated to you electronically to bug off through their ATS, but they haven’t audited the process to know this isn’t working.

– The recruiter got fired and no one picked up the process.

I would love to tell you that ghosting candidates is a rare thing, but it’s not! It happens all the time! There is never a reason to ghost a candidate, ever! Sometimes I believe candidates get ghosted by recruiters because hiring managers don’t give feedback, but that still isn’t an excuse I would accept, at least tell the candidate that!

Look, I’ve ghosted people. At conference cocktail parties, I’ve been known to ghost my way right back up to my room and go to sleep! When it comes to candidates, I don’t ghost! I would rather tell them the truth so they don’t keep coming back around unless I want them to come back around.

I think most recruiters ghost candidates because they’re over their head in the amount of work they have, and they mean to get back to people, but just don’t have the time. When you’re in the firefighting mode you tend to only communicate with the candidates you want, not the ones you don’t. Is this good practice? Heck, no! But when you’re fighting fires, you do what you have to do to stay alive.

What would I do, if I was you? 

Here are a few ideas to try if you really want to know the truth:

1. Send a hand written letter to the CEO of the company briefly explaining your experience and what outcome you would like.

2. Go on Twitter and in 140 characters send a shot across the bow! “XYZ Co. I interviewed 2 weeks ago and still haven’t heard anything! Can you help me!?” (Will work on Facebook as well!)

3. Write a post about your experience on LinkedIn and tag the recruiter and the recruiter’s boss.

4. Take the hint and go find a company who truly values you and your talent! If the organization and this manager treats candidates like this, imagine how you’ll be treated as an employee?

 

Cybersecurity is Teaching Organizations How To Fix Their Talent Shortages

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Cybersecurity jobs are the hottest thing on the planet. Hackers out to do bad are growing as fast as the need to combat them and at this moment the bad guys are winning!

Every single organization I speak with have needs for Cybersecurity talent, or they are in denial of their needs for Cybersecurity talent!

Here’s the main problem, there are basically very few formal programs teaching cybersecurity. You can’t go to your local state college and get a degree in Cybersecurity. Even if you’re lucky enough to have a program like that close, this is such a ‘new collar’ field that the supply can not even come close to keeping up with demand.

So, what are organizations to do?

Build your own! Old school is the new black! Remember when if you needed an Electrician, no you wouldn’t because it’s been decades, you wouldn’t go hire one, you would hire an ‘apprentice’ and basically teach someone how to be an Electrician, and for this training they would give you 35-40 years of great service and you would give them a Timex gold watch and a bad back!

Remember when if you needed an Electrician, no you wouldn’t because it’s been decades, you wouldn’t go hire one, you would hire an ‘apprentice’ and basically teach someone how to be an Electrician, and for this training they would give you 35-40 years of great service and you would give them a Timex gold watch and a bad back!

Cybersecurity is bringing back the modern day equivalent of solving a talent shortage by having organizations actually solve their own problem, and not wait for higher education to catch up and fix the problem.

The new modern day fix to labor shortages involve a number of things the personnel departments from the 1960s and 70s didn’t have, but in some ways are still trying to catch up with a modern equivalent of the old apprentice programs.

IBM is on the forefront of building their own Cybersecurity workforce and they’re basically giving you the blueprint to do this on your own.

Steps you should be taking to build your own talent:

Step 1 – Reexamine your workforce strategy. You better know what skills you need three to five years down the road, you’re too late for the skills you need right now. The only way to solve that current problem is through a big checkbook because you will have to pay your way out of that problem!

Step 2 – Get really close with your community. You’re going to need training help, so start investing in programs at the high school and community college level. Your money goes further in these places than at State U., and you’ll have more direct control. You need to build a recruiting base.

Step 3 – Own the local talent pool you need most. If there are local groups, you support them in every way they need. Bring in national level development opportunities for those skill sets and give it away for free. Build a complete talent ecosystem with you at the center. This isn’t to say you won’t let others in on your market, let’s face it, it’s simple supply/demand economics. If you’re all building this talent, the overall price will come down!

Step 4 – Build Apprentice 2.0 for your Company. This is heavy lifting and hard work, but it’s the only way you can fully build the talent you need. This means great training, mentoring, hiring manager and peer ownership, continual development and upskilling, etc. The difference between old school apprenticeships and new school is you can’t just grow them and forget about them, or they’ll just leave you and waste your investment.

Step 5 (but should probably be #1 but you wouldn’t have paid attention to it!) – Forget about 4-year degrees! Your unfounded need to have college graduates in every role is silly and now hurting your company. IBM has shown you don’t need to be this ‘traditional’ peg to fit in the round hole. You can actually redrill the hole in any shape you want if you find the right attitude and willingness to learn.

But, Tim, we don’t have the money for this!

You will either pay for this, or you’ll pay at least 40% more to lead the market in wages and steal talent. I tend to believe this is the cheaper and more effective outcome because if you grow your own talent from puppies, they tend to be really, really good at your business and your problems. Hired guns might have talent, but you still have the issue of getting them up to speed at a much higher cost.

‘Divided America’ is a myth – @Jobvite 2017 Job Seeker Nation

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Jobvite does an annual study called Job Seeker Nation where they go out and survey over 2,000 Americans. The data is fascinating from an employee and candidate perspective. This year’s study found that 80% of Americans believe the country is divided, but when you dig into the detail of their responses, you find that’s not really true!

Sure, at a high level you have Dems and Repubs. Rich and Non-rich. Big city and country. Anything from far enough away can be divided into two sets. But, when you really dig into individual beliefs, you find that Americans are that different in their beliefs.

You can access the free, 35-page report from Jobvite!

Here are some of the highlights I pulled out of the data:

– Women negotiate less than Men for salary increases. We’ve known this for a while, but the data also showed that 87% of men who negotiate get a higher pay, and 80% of women who negotiate get higher pay. So, what does this tell us!? HR pros and Hiring Managers are awful negotiators! Also, it’s a candidate market! So, negotiate!

– 68% of job seekers do not believe Diversity is very important when selecting an employer. Only 36% of Women believe it’s very important, 60% of African Americans believe it’s very important. This isn’t to say that the majority don’t find diversity important, it’s saying that most candidates actually find other things more important!

– The lower you get paid, the less loyal you are to your employer. I think we all can understand the psychology behind this. If you have a great paying job, you’re probably more likely to be loyal to help keep that job. If you’re paid like crap, you probably don’t care as much about keeping that job.

– 46% of job seekers find it harder in 2017 to find a job, than in 2016. I found this unbelievable! I can walk outside of my office, right this moment, and within a quarter mile find at least ten business begging for employees. There are more jobs than job seekers, so why is it more difficult for almost 50%!?

– Get used to Hyper Job Hopping. 46% of Millennials will change jobs every 1 to 3 years. So, those hiring managers who have job hopper-itis when it comes to looking at resumes better get over it! That being said, I still don’t buy into the candidates who’s jumping a new job every year.

– Cover letters are dead. 58% of younger workers did not submit a cover letter on their most recent job application, but 26% of recruiters still view cover letters as critical to their decision to hire. That means 1 out of 4 of your recruiters have no clue at what they’re doing!

– You have a 13 times better chance of getting a job through a referral than applying on a job board. 13 times! That’s no joke. If you really want a job, find a referral, work your network, stop applying!

– 28% of younger workers analyze your company culture using Instagram. Candidates believe IG gives them better insight into your true culture over your career site.

I could go on all day with this stuff, I barely scratched the surface of what’s in this report. Go download it for yourself. We’ll basically be seeing screenshots of this study in every conference PowerPoint for the next twelve months!

Three overall key takeaways I took from the study:

  • We are more alike than different when it comes to being job seekers
  • Companies have shaped the behaviors of job seekers more than job seekers are changing company behaviors related to job seekers
  • If you hang onto your old ways of treating job seekers, you’re only hurting your own organization, not the job seeker

 

Why Hasn’t Employee Referral Automation Caught on? #SHRMTalent

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I spoke at SHRM Talent this week. One of the best corporate recruiting conferences around. Many people don’t believe me when I tell them, but the content, speakers, and audience are really engaging.

TA Tech companies and vendors haven’t caught on yet to the new SHRM Talent. Most corporate TA pros I spoke to might not have million dollar budgets to spend, but every one of them had decisions making over tens and hundreds of thousands of TA budget dollars!

It’s becoming one of the favorite conferences because the audience of corporate TA pros and leaders are very open to wanting to learn and get better. Their questions are genuine and the truly want to learn how to improve recruiting and talent attraction in their organizations.

One topic that I bring up during my sessions as the most under-utilized TA technologies on the planet is employee referral automation. Jobvite created the space, others followed, like RolePoint, Zao, Gooodjob, etc. Still, main stream corporate TA tech in mass aren’t using employee referral automation. It’s one of the great mysteries in the TA space for me!

When you ask corporate TA pros and leaders what their top source for talent is, employee referrals will always come in the top 3. When you ask what is the highest quality of hires by source, employee referrals are almost always number one! When you ask how much money have you invested in increasing employee referrals, it’s almost always $0!

So, help me out, what am I missing?!

The SHRM Talent audience told me I wasn’t missing anything, they just simply didn’t know this technology was available to them! Jobvite was in the expo hall, but mainly they were selling ATS, not employee referral automation (huge miss, but I know ATS margins are bigger than employee referral automation!). 97% of my audience weren’t using this tech, but almost all had an interest in learning more.

It’s really a zero-budget buy for most companies! If you use this type of technology you can basically get rid of your referral bonus program and your numbers will still go up on employee referrals. So, there’s the money you need to buy the tech that will put your employee referral program on steroids!

Truly, the bonuses per referral are not needed! You will have to actually begin recognizing those who do refer in your company, but almost all employees will refer people to your organization without a monetary gain! Also, increasing bonuses does little to actually increase the number of referrals you get.

So, why isn’t the vast majority using this tech?

First, they aren’t being sold this technology. Most corporate TA pros and leaders buy because of what is being sold to them, not necessarily what they need.

Second, I’m guessing the companies that sell this tech are for the most part fairly weak at marketing because it seems like a pretty easy sell to the groups I have in front of me!

Third, most corporate TA pros and leaders just have no idea this tech is even on the market for them, and if they do, they believe it’s too expensive to purchase.

They’ll spend a million dollars on LinkedIn and Indeed, but not $50,000 on technology that gives them more hires of their highest quality source?! There’s a major disconnect here on both sides of the market, which means there’s a giant opportunity for a company with a great brand with great tech that can make it simple for corporate TA leaders.