Category Archives: The Recruiting Rules

Do Recruiters Still Need to Make Phone Calls?

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I spoke at CareerBuilder’s Empower last week and in my presentation, I harped on the talent acquisition pros and leaders in the room on why 100% of us are not using texting as a primary first form of contact with candidates. The data is in. Texting works! It works better than email by a mile, but still, less than 50% in the room are texting candidates.

After I was done a great TA pro came up to me and said, “Tim, shouldn’t recruiters being calling candidates!” I feel in love! Why, yes, fine, sir they should always be calling candidates! But, let’s not forsake other tools that are working at a high level. We know people, in general, respond to texts at a much higher rate than email and phone calls.

You see a text and within seconds you read it, and you respond to it at more than double the rate of email or voicemail. In talent acquisition, we are in LOVE with email, even when it doesn’t work.

In 2011, I wrote this post below – funny enough, it’s still relevant today (except now I think we need to add in more texting with those phone calls!)

Do we (recruiters) still need to make telephone calls?

I mean really it’s 2011 – we have text messaging, emails, Facebook, Twitter, etc. – hasn’t the telephone just become obsolete?  Does anyone actually use their cell phones to make actual phone calls anymore?

The New York Times had a very interesting article last week: Don’t Call Me, I Won’t Call You, in which they delve into this concept of whether the act of making a phone call has jumped the shark or not.  From the article:

“I remember when I was growing up, the rule was, ‘Don’t call anyone after 10 p.m.,’ ” Mr. Adler said. “Now the rule is, ‘Don’t call anyone. Ever.’ ”

Phone calls are rude. Intrusive. Awkward. “Thank you for noticing something that millions of people have failed to notice since the invention of the telephone until just now,” Judith Martin, a k a Miss Manners, said by way of opening our phone conversation. “I’ve been hammering away at this for decades. The telephone has a very rude propensity to interrupt people…

Even at work, where people once managed to look busy by wearing a headset or constantly parrying calls back and forth via a harried assistant, the offices are silent. The reasons are multifold. Nobody has assistants anymore to handle telecommunications. And in today’s nearly door-free workplaces, unless everyone is on the phone, calls are disruptive and, in a tight warren of cubicles, distressingly public. Does anyone want to hear me detail to the dentist the havoc six-year molars have wreaked on my daughter?

“When I walk around the office, nobody is on the phone,” said Jonathan Burnham, senior vice president and publisher at HarperCollins. The nature of the rare business call has also changed. “Phone calls used to be everything: serious, light, heavy, funny,” Mr. Burnham said. “But now they tend to be things that are very focused. And almost everyone e-mails first and asks, ‘Is it O.K. if I call?’ ”

Sound Familiar?

Now I could easily turn this into a generational issue because for one it’s easy to do, but this isn’t a GenX vs. GenY issue.  This is a basic communication issue.  An understanding of what we do in our industry issue.  Whether your third party or corporate recruitment, we do the same thing, we search and find talent.  There are two basic ways to screen potential talent for fit for your organization: 1. Meet them in Person (no one would argue that this is the best way, but boy it’s expensive if you are using it as your first-line screen); 2. Meet them over the phone (done in some form or another by 99.9% of recruiters).

There really isn’t any way around this issue, we recruit, we make telephone calls.  If you don’t like to make telephone calls, if you believe what the New York Times article believes, you shouldn’t recruit.  It’s not an indictment on you, this just isn’t your gig.

Recruiters like to talk to people, to question people, to find out more about people, not a career best done by email and text messaging. We need to talk live to others. That’s how we go to work. Doesn’t matter if you’re 21 or 6. It’s how to deliver great talent to our hiring managers.

So, here’s a tip, if you’re in recruitment and you don’t like making phone calls get, out of recruitment, you will not be successful.  If your first choice of contacting someone isn’t picking up the phone and calling them, instead of sending them an email, when you have their phone number, get out of recruitment. If you’re thinking you want to recruit, and you don’t like making phone calls take another path.

Recruiters make phone calls, that’s what we do.

Where do you find the best recruiters?

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Logical Argument (that I had with someone recently):

Best Recruiters = Best Companies to Work For

Rationale: The best recruiters bring in the best talent, the best talent makes the best companies.

Illogical Argument (but frequently factual):

Worst Companies to Work For = Best Recruiters

Rationale: If your company is the worst company to work for, meaning you have a bad environment, and a bunch of other negative stuff, it’s going to be very hard to recruit top talent to your organization.

———————————————————————————————-

I was having this conversation with an HR executive that I highly respect but he can be a major idiot (i.e., he use to be my boss which in itself doesn’t make him an idiot, that he does on his own).   Here’s my point.  Working at a bad company makes it extremely hard to recruit.  This type of environment breeds recruiters who either fail (and usually very quickly) or through tremendous odds succeed in finding talent to little by little make their organizations better.

His point is easy: Great company, everybody wants to work for you, recruiter cherry picks the best talent and then calls them to tell them they’ve won the Job Lottery (my explanation, not his!).

I’m not sure this is the chicken and egg scenario. Does the company make the recruiter great, or does the recruiter make the company great?  I really believe great recruiting can turn around a company that isn’t so great. But, average or even sub-average recruiters many times won’t pull down a great company.  At the same token, I do believe the Best Companies to Work For have more average recruiters than great recruiters (oh boy, I said it), why?

Because working in recruiting for a Best Company, makes you lazy. You know longer are the hunter, you become the farmer.

Before you blow a gasket I’ve worked in both environments, crappy going out of the business company where nobody wanted the job you were offering, to industry leading the best company to work for everyone wanted your job, even the crappy jobs.  It was easier working for the latter.

Did the best company still have challenges, you bet, but it was still easier.  We had high-class problems at the best companies (oh no! how do we properly select from all these great candidates) compared to the bad company (oh no! how do we keep the doors open next week if we can’t hire enough people).

So, what’s my point?  

If you are looking to hire a great, top performing recruiter don’t believe the hype that they need to come from a “Top” company.  Where they need to come from is a company that has faced major recruiting challenges, and they’ve found ways to be successful in-spite of those challenges. If you find a recruiter who has always live in fairy’s world their entire career you throwing them into your nightmare might cause their halo to fall off.

T3 – @ZipRecruiter – They’re not what you expect!

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This week on T3 I review the upstart job board with 6+ million customers, ZipRecruiter! Okay, I have to admit, I wasn’t super excited to review ZipRecruiter. I had heard their commercials at least a million times and I thought I knew exactly what they were. Job board for the lower end paying jobs. I was wrong, and what I found, made me a fan!

ZipRecruiter is a job board with a lot of jobs and great marketing engine behind it. You can turn on the radio, TV, or Podcast without listening to one of their commercials. Their sweet spot is SMBs, the majority of their clients are in that space 2-100 employees, but they also are starting to go upstream as well into larger enterprise clients. Zip didn’t set out to cater to lower paying jobs, under $20/hr, but it is something they’re very good at. Zip is built for volume.

Zip is growing like crazy. Over 3 million jobs on their site, with over 60 million job seekers using their site, and over 40 million email subscribers for job alerts. They built a machine that drives applicant flow in a big way, and in a hurry. 48% of the jobs posted on Zip get a qualified candidate submitted in the first hour! 80% within 24 hours!

ZipRecruiter is also working extremely hard to increase the experience for the job seeker in a way that helps both the seeker and the employer with some of their new functionality that lets a job seeker know if when new jobs come on when employers are looking at their profile, etc. Job seekers are taking notice and coming to Zip by the millions.

Things I really like about ZipRecruiter:

– ZipRecruiter is super cheap to use, so you have to be crazy not to test them out and see if they’re right for you.

– Zip makes it super easy through machine learning to let them know if candidates are meeting the quality you expect or not, with a simple ‘thumbs’ up, thumbs down widget where the algorithm will continue to help flush out more candidates that closely fit your liking.

– In the SMB space, if you don’t have an ATS, you can use ZipRecruiter as your ATS pretty easily, and many do this. Zip now has a ton of jobs that are listed nowhere else on the planet because of all of these small employers only listing their openings on Zip.

– “Online Now” is a function within Zip that allows candidates and employers to know who’s currently active online in the system and employers can reach out and “Chat Now” live with candidates. Employers can even do an ‘Instant Interview’ via video with candidates at the moment if they desire using Zip. Also, candidates will see “application viewed” when an employer looks at their application, so candidates know they didn’t fall into a black hole. This helps make Zips users more active than many other sites.

– ZipRecruiter was one of the few original Google for Jobs integration partners so the jobs you post on Zip will show up high in Googles search results.

– Zip offers an exceptional mobile experience for candidates with one-click apply, text message alerts when new jobs are posted in their area, and skill sets.

I was expecting ‘same old job board’ type of stuff when I sat down to demo ZipRecruiter. What I got in return really surprised me! Zip does not want to be a job board of a decade ago, and they are constantly working to add functions for both candidates and employers to make the experience uniquely their own, and one that is extremely valuable to both parties.

It’s free to test ZipRecruiter, and if it works for you it’s very low cost to use it going forward. It’s really a no-brainer to add this to your list of technology in talent acquisition you need to test. The number of employers using and coming back to use it again says all you need to know about the value ZipRecruiter is delivering.

 

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – just send me a note – timsackett@comcast.net

Are You Hiring Weaker IT Talent If You Get Above 12% Female on Your Staff

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So, Stack Overflow came out this week with their annual Developer survey. This survey is the real deal when it comes to IT staffing and data. Over 64,000 IT pros responded to the survey! That’s a giant data set up on hiring trends! You can download the survey results here: Free Guide: Recruiting Developers in 2017. (FYI – they’re not paying me to promote this, it was just fascinating data!)

So, there’s this concept in hiring when you look at pools of talent in a single skill set when it comes to gender. Let’s say you were running a retail chain. Your total employee mix is 70% female, 30% male. When you go to hire leaders you would assume that your leader gender mix would be 70% female and 30% male. But, we know this doesn’t happen.

In fact, in most cases, we see the opposite, 70% male and 30% female leaders selected. What happens when you do this is that you degrade the quality of leaders you are hiring because you are over hiring out of one pool. So, the quality of talent you are pulling from continues to get weaker and weaker. If only 30% of your employees are male, but you’re hiring 70% of your leaders from that small pool, you are statistically more likely to make bad hires.

In IT 88% of employees are male, 12% female (from the study). Thus, the theory would say, if you hire more than 12% female IT workers, you are ‘over’ hiring within one pool and probably getting lower level candidates from that pool.

I know that sounds crappy, right! Everyone hates when data doesn’t tell the story we hoped for! I get it, we all want more females in IT. I want more females in IT. But if you force it, you actually are giving your organization weaker talent, based on the pools available.

Some other super cool things that Stack Overflow was able to pull out of the data: 

– How do IT Pros find their job (called Job Discovery)?

  • 27% Referred by friends, peers, internal employees
  • 18% External Headhunters
  • 14% Contracted
  • 13% Job Board
  • 8.5% College Career Fair
  • 7.7% Visited Career Site directly

What’s missing? Yep! Almost no IT talent is hired by your internal recruiters! This should be super scary for TA Leaders! Go ahead and argue the data – it’s 64,000 IT pros! This is not a lie. Why is this the case? Well, the study also shows that only 13% of IT pros are actively searching for a job at any one time. Most internal recruiters only work with actively searching job candidates, so their pool of talent is very small, to begin with, thus way less hires.

– Job evaluation factors? Those things IT pros find most important when deciding upon which company to go work for. This one will also sting most Corp TA Leaders:

  • #1 – Is this position better for my career and skill set (okay, this is good)
  • #2 – Money fools!
  • The last thing on the list? Diversity. Ouch. IT pros could care less about your diversity initiatives and working in a diverse workforce. We want so badly for this to matter to candidates, but this study says it doesn’t. IT pros care more aobut the reputation of the person they work for, than diversity.

Go download the study for yourself. If you truly understand all of this data it will make it much easier for your organization to hire IT talent. We tend to spend so much time focusing on the wrong things and then struggle to understand why we can’t hire enough or fast enough.

 

 

 

Recruitment Marketing Isn’t About Automation

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Look, I love everything Recruitment Marketing (RM). It takes two things I’m very passionate about Recruiting and Marketing and puts them both together. I love the creativity and science behind how do you get someone interested in some thing, more specifically how do we get a person interested in coming to work for us.

Recruitment Marketing technology is pretty freaking awesome! I love it as well. But, great RM isn’t about automation. Great RM is about what originally attracts us to anything.

Great RM boils down to only two things:

1. Do you want me?

2. You don’t want me.

I like to think about RM in dating terms. I’ve been married for twenty-five years so my dating references are a bit dated, but I now have sons who are dating so I get a new perspective.

When you like someone a couple of things could happen. One, they like you in return. This could be great for some, but a turn off for some as well. There are two specific things that happen when we date. We want to be wanted and we want to be pursued. So, the second is they don’t like you, and you don’t know why.

Let me give you an example from my own career. I always have wanted to work at Nike. I love their products. I love their brand. I would have been the best employee Nike ever hired! They didn’t want me. That made me want that job even more. Working at Nike is a tough gig to get, which is part of the reason I wanted it.

I did get offers from other organizations that were also great brands. Target was one who offered and pursued hard. Even tried to get me after I turned them down and went to work for Applebee’s. Sent a gift basket to my house before Christmas, 6 weeks after I already started working for Applebees. It felt really, really good to be pursued and wanted by another!

Most of us do the pursuing. If you’re extremely lucky in talent acquisition you have a brand that allows you to be pursued. There aren’t many of these organizations that are wildly pursued by almost everyone. Google, Facebook, Nike, etc. But, we all have a small group of folks who love our brand and organization for whatever reason.

We tend to discount these folks, especially if we have questionable employment brand, to begin with! Why would Charlie want to work here so bad!? Something must be wrong with him! That’s where most TA organizations fail.

If you have Nike’s brand you never question ‘why’ someone wants to work for Nike. It’s Nike! Everyone wants to work for us. If you’re ABC Manufacturing in Wildwood, NJ you question why anyone wants to work for you. It’s crazy, right!? It’s the exact same scenario, one positive, one negative.

All of this has nothing to do with the RM platform you choose. This is about the culture you allow on your TA team. You might not be Nike, but it doesn’t mean you’re not a great opportunity for someone. Leave that up to the person to decide, don’t decide for them!

 

2017 Michigan Recruiter’s Conference is October 25th in Detroit!

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That’s right gang! We’re back and better than ever!

The 2017 Michigan Recruiter’s Conference will take place on Wednesday, October 25th from 9 am to 4 pm in downtown Detroit onsite at our wonderful corporate host Quicken Loans!

Registration is now open – the cost of this event is $69 per person. This is a corporate talent acquisition event, no agency or third party recruiting pros will be allowed to register. It’s not that we don’t love you all, it’s that this is a development event, not a come pimp us with your services event.

Space will be limited, so please register early if you want a seat. You can transfer registration to another person on your team if plans change.

Who’s on the Agenda I hear you asking yourself! Oh, boy did I hit a few home runs this year!!!

SPEAKERS:

Carmen Hudson, Principle Consultant at Recruiting Toolbox, and Co-Founder of Talent42

Shaunda Zilich, Employment Brand Leader at GE

Will Maurer, Global Talent Acquisition, Sourcing Manager, General Motors

Holly Fawcett, Curriculum Development Manager at Social Talent

Margie Elsesser, VP of Talent Brand & Strategy at Quicken Loans 

Mike Bailen, VP of People at Lever and former Head of Talent for Zappos

Killed it, right?!?!

ERE, SHRM, and TEDx wished they had this line up coming to their events!

Thank you to our sponsors for making this happen – Lever and Quicken Loans.  We could not offer this at such a low price without their financial assistance and support! So, support them!

Can’t wait to see you all in Downtown Detroit! Bringing it to the D!

 

 

 

 

Midwest Recruiter’s Bootcamp! Minneapolis July 31st-Aug 1 (LAST CALL!)

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My good friend and recruiting guru, Paul DeBettignies, is hosting the Midwest Recruiting Bootcamp in Minneapolis next week, and he asked me to come and speak at it. He also asked some of the top recruiting minds in the business as well! The camp is next week July 31st and August 1st in Minneapolis, and you can still register and be apart of this!

Check out this list:

  • Maren Hogan – Create Winning Employer Brand for Knockout Recruitment
  • Jim Durbin – 8 Mistakes You’re Making: The New Rules Of LinkedIn
  • Shannon Pritchett – In OR out? Creative Sourcing Techniques to Find Your Candidates OUTside the box
  • Caroline Karanja – 10 ways to build diversity, practice inclusion and increase engagement within your organization
  • Paul himself – Create and Grow Your Recruiter Brand
  • Nick Roseth – Selling Minnesota: Strategies And Tools to Improve Recruiting To The Region
  • And me – hugging mostly! Okay, not really, I’m going to be sharing the 10 Truths Of Recruiting And Why You Are Failing At Them! And, how you can not fail at them!

When Paul first talked to me about the concept of the Midwest Recruiting Bootcamp I knew instantly it would be a hit and something I wanted to be apart of! Why? This is real Recruiting development for recruiting teams! It’s what I wanted to bring to Michigan with the Michigan Recruiter’s Conference.

National level development and speakers, in our own backyard! 

Paul let me know today he still has some space open for any recruiter’s or recruiting managers who want to join us. We’ll be onsite at the University of Minnesota. It’s two days that are packed with great material. If you can’t make both days – come one day, then send someone else on your team the other day! Or just come one day – you’ll still get a ton out of it!

REGISTER FOR MIDWEST RECRUITING BOOTCAMP! 

This might be the biggest bang for the buck in recruiter training budget history!

Here’s Paul telling us a little more:

The 7 Forgotten Tools of Recruiting

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Join me on Wednesday, July 26, 11 am PT / 2 pm ET to talk Forgotten Recruiting Tools! 

These days, recruiting moves so fast and is filled with so much technology that it can be difficult to remember what works best and what’s a passing shiny object.
In this free webinar, I’ll dig into some tried and true ways that have been forgotten by most organizations when it comes to attracting and recruiting great talent, and some newer techniques that people will probably want to go back and take a second look at!
  • Simple ways to discover untapped talent pools
  • Connect with more candidates 100% of the time
  • The single most valuable tool in recruiting that you already have, but probably aren’t using!
  • Along with some new tools to add to your toolbox

 

Plus, much, much more!

 

Old school, new school, just plain old good school, my hope is you’ll leave this webinar with some new ideas on using some old tools you already have at your disposal but just stop using and never really used, to begin with. This webinar is a great presentation for recruiting leaders and recruiting pros alike.

 

This webinar is sponsored by the great folks over at Jobvite, but all the content is 100% my own! Also, I’m leaving some time at the end for some open Q & A – so bring all those questions you’ve been dying to ask! See you on Wednesday!

 

REGISTER TODAY! 

Should You Measure Candidate Desire by Response Time?

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I have expectations as a leader in my organizations for other employees who are in a leadership position in my company. One of those expectations is, if I call or text you on off hours, weekends, vacations, etc., for something that is urgent to the business, I expect a reply in a rather short time frame.

Some people would not like that. I don’t care. You’re a leader, the business needs you, there’s no time clock for that.

That expectation is set for someone at a leadership level in my organization. They know this expectation before taking the job. Also, I’m not an idiot about it. I can probably count on one hand the number of times in the past five years I’ve reached out to someone on weekends or vacations expecting and needing a response.

But, what if you measured candidate quality in the same manner? Seems unreasonable, doesn’t it!?

Well, check this out:

Nardini is the CEO of the sports and men’s lifestyle site Barstool Sports. In a recent New York Times interview, she detailed her process for vetting job candidates. After saying she was a “horrible interviewer” because of her impatience, she explained a unique process for gauging potential hires’ interest in the job.

“Here’s something I do,” she said. “If you’re in the process of interviewing with us, I’ll text you about something at 9 p.m. or 11 a.m. on a Sunday just to see how fast you’ll respond.”

The maximum response time she’ll allow: three hours.

So, Erika believes if a candidate doesn’t reply back to her on a Sunday at 9 pm within three hours, they are not interested in a job.

This is why recruiting is hard.

You have moron leaders who come up with stupid ideas of what they think is ‘important’ and then they make you live by these dumb rules. This rule is ridiculous. Erika’s assessment of why this works is ridiculous. But, she’ll get a pass.

Why?

She’s a she. If some dumb white dude came up with the same rule the New York Times would write an expose on how this guy is a complete tyrant and out of touch with today’s world, and how crappy this candidate experience is, and how bad leadership this is, etc. But, no one will. She’s just leaning in and doing what the guys do!

Yes, she is. She’s being an idiot.

Now, I’ll say I actually agree with her on her assessment on response time, assuming the roles she is expecting a reply from in three hours are time critical roles. She runs a media site with breaking stories. Twitter has these things up in seconds, media sites need replies to what is happening within minutes and hours. So, there could be some legitimacy to something as arbitrary as measuring candidate desire by response time.

It’s fraught with issues, to be sure, but for certain roles, it might find you some good talent. Should it be a golden rule of hiring for your organization? No, that’s just dumb.

If you really want a silver bullet I ask every candidate if they’re a dog person or cat person. Works every time!

Disrupt HR Detroit! September 27th – Tickets On Sale Now!

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DisruptHR is coming to Detroit!!!  

I’m pretty excited about it and I’m part of the great team that’s putting this event together. The date is September 27th with registration starting 5:30 pm and the event starting at 6 pm at the Garden Theater in midtown Detroit. The tickets are only $25! We should be done around 8 pm. Food and drinks. A ton of networking and laughs! REGISTER HERE! (we do anticipate this will sell out – we have limited seating)

What’s DisruptHR Detroit? 

It’s fun and fast 5-minute presentations/talks by HR and Talent pros. Powerpoint presentations of twenty slides where the slides automatically change every 15 seconds. It’s done in a TEDx-style format and the speakers are there to challenge how we think about HR and Talent, or maybe to just to poke some fun at the profession we all grind at every day.

Want to speak at DisruptHR Detroit?

Our goal is to have 12 speakers for this first event. We already have some folks who have applied and we welcome everyone who has the interest to apply to speak. It’s super simple! Follow this link and submit your idea! The DisruptHR Detroit team will pick 12 great ideas and save the others for our next Disrupt!

Why should I come to DisruptHR Detroit?

First, I’ll be there as the Emcee! I mean who doesn’t want more Sackett in their life!?!

Second, if you are passionate about our profession of HR and Talent Acquisition, this is the one place on the planet you should be to be around like mind professionals and leaders within SE Michigan!

Third, there’s a great chance you’ll take back to your organization some great ideas from the speakers and from the conversations everyone will be having about the topics!

What does a DisruptHR talk look like? 

Here’s me doing one so you can get a flavor:

Failure Is The New Black | Tim Sackett | DisruptHR Talks from DisruptHR on Vimeo.

So, what are you waiting for? Sign Up! 

See you there! This is going to be so great! The first 200 people who sign up get a personal hug from me!!!