Cybersecurity is Teaching Organizations How To Fix Their Talent Shortages

Cybersecurity jobs are the hottest thing on the planet. Hackers out to do bad are growing as fast as the need to combat them and at this moment the bad guys are winning!

Every single organization I speak with have needs for Cybersecurity talent, or they are in denial of their needs for Cybersecurity talent!

Here’s the main problem, there are basically very few formal programs teaching cybersecurity. You can’t go to your local state college and get a degree in Cybersecurity. Even if you’re lucky enough to have a program like that close, this is such a ‘new collar’ field that the supply can not even come close to keeping up with demand.

So, what are organizations to do?

Build your own! Old school is the new black! Remember when if you needed an Electrician, no you wouldn’t because it’s been decades, you wouldn’t go hire one, you would hire an ‘apprentice’ and basically teach someone how to be an Electrician, and for this training they would give you 35-40 years of great service and you would give them a Timex gold watch and a bad back!

Remember when if you needed an Electrician, no you wouldn’t because it’s been decades, you wouldn’t go hire one, you would hire an ‘apprentice’ and basically teach someone how to be an Electrician, and for this training they would give you 35-40 years of great service and you would give them a Timex gold watch and a bad back!

Cybersecurity is bringing back the modern day equivalent of solving a talent shortage by having organizations actually solve their own problem, and not wait for higher education to catch up and fix the problem.

The new modern day fix to labor shortages involve a number of things the personnel departments from the 1960s and 70s didn’t have, but in some ways are still trying to catch up with a modern equivalent of the old apprentice programs.

IBM is on the forefront of building their own Cybersecurity workforce and they’re basically giving you the blueprint to do this on your own.

Steps you should be taking to build your own talent:

Step 1 – Reexamine your workforce strategy. You better know what skills you need three to five years down the road, you’re too late for the skills you need right now. The only way to solve that current problem is through a big checkbook because you will have to pay your way out of that problem!

Step 2 – Get really close with your community. You’re going to need training help, so start investing in programs at the high school and community college level. Your money goes further in these places than at State U., and you’ll have more direct control. You need to build a recruiting base.

Step 3 – Own the local talent pool you need most. If there are local groups, you support them in every way they need. Bring in national level development opportunities for those skill sets and give it away for free. Build a complete talent ecosystem with you at the center. This isn’t to say you won’t let others in on your market, let’s face it, it’s simple supply/demand economics. If you’re all building this talent, the overall price will come down!

Step 4 – Build Apprentice 2.0 for your Company. This is heavy lifting and hard work, but it’s the only way you can fully build the talent you need. This means great training, mentoring, hiring manager and peer ownership, continual development and upskilling, etc. The difference between old school apprenticeships and new school is you can’t just grow them and forget about them, or they’ll just leave you and waste your investment.

Step 5 (but should probably be #1 but you wouldn’t have paid attention to it!) – Forget about 4-year degrees! Your unfounded need to have college graduates in every role is silly and now hurting your company. IBM has shown you don’t need to be this ‘traditional’ peg to fit in the round hole. You can actually redrill the hole in any shape you want if you find the right attitude and willingness to learn.

But, Tim, we don’t have the money for this!

You will either pay for this, or you’ll pay at least 40% more to lead the market in wages and steal talent. I tend to believe this is the cheaper and more effective outcome because if you grow your own talent from puppies, they tend to be really, really good at your business and your problems. Hired guns might have talent, but you still have the issue of getting them up to speed at a much higher cost.

Hyperlocal Hiring

The BLS reports that 80% of hourly workers live within 5 miles of where they work. Snagajob’s 2017 State of the Hourly Workforce survey found that 70% of our hourly workers refuse to commute more than 30 minutes to work. When you take a look at your own total workforce, my guess is you’ll find the vast majority live very close to your place of employment.

Blue collar, white collar, it doesn’t matter. People would prefer, for the most part, to live fairly close to work so they don’t waste a ton of time commuting. Commuting hours are for the most part one of the biggest drags on balance. Sure you can be productive on your commute, but it’s not really what you would prefer to be doing!

I’m wondering what it would be like if an organization started “Hyperlocal Hiring”? What if you only hired people who were willing to live within 1 mile of your place of employment? Maybe 2 or 3 miles, but not more, the idea is you could walk or bike to work in a reasonable time.

I know of some local government services that already require this in certain positions. I knew a Fire Chief who worked for a city and one requirement of the job was he had to live within the city limits. This was a rather small town, so he was within that 3-mile distance for sure!

Play along with me for a second!

We already know that the millennial and GenZ workforce like to work for companies that have community involvement. If your employees work in the communities they live in, it makes it pretty easy for organizations to truly support their local community. High engagement equals longer tenure, increased productivity, etc.

The Advantages of Hyperlocal Hiring:

– Hyper-short commutes give employees better work-life balance

– Living close to co-workers build more natural, deeper relationships (if you have a best friend at work…)

– Working and living in the same community gives you a stronger tie to both, increasing tenure.

– It would seem the living/working in close proximity would drive a stronger culture as well.

Okay, I know you’re already poking holes in this theory, but just imagine this for a few minutes on the positive side. It could be extremely cool!

I’m sure an organization with 10,000 employees couldn’t pull this off as it would be super difficult and expensive to have housing for 10,000 employees in a mile or two radius of your place of employment. SMB organizations, on the other hand, could use this as a huge advantage in hiring and attracting that younger workforce. Of course, this also works better in urban settings, but I could imagine a billionaire building their own city!

Dan Gilbert, Quicken Loans founder, basically went up and bought much of downtown Detroit and then moved this headquarters there. 5,000+ employees, modern company, downtown Detroit! If you don’t know the area, you either live a mile or two from the headquarters, or you drive out 30 miles to the suburbs.

There’s nothing that stops you from making a proximity of where someone lives a condition of employment. As long as it’s contractually agreed to up front, you would be fine. You can’t go tell someone they’ll be fired unless they move closer to your office, but new hires coming in can have this condition.

I know most of us would say, well, you’ll limit your candidate pool, so you just can’t do this. That’s my point! I want to limit my candidate pool to others who share this vision with me. To work and build a community in a micro-community with all of us involved! Yeah, Hippies! Come join the commune, but in a very modern, free-will, capitalist sense of being!

What do you think? Would you ever want to be Hyperlocal employee?

‘Divided America’ is a myth – @Jobvite 2017 Job Seeker Nation

Jobvite does an annual study called Job Seeker Nation where they go out and survey over 2,000 Americans. The data is fascinating from an employee and candidate perspective. This year’s study found that 80% of Americans believe the country is divided, but when you dig into the detail of their responses, you find that’s not really true!

Sure, at a high level you have Dems and Repubs. Rich and Non-rich. Big city and country. Anything from far enough away can be divided into two sets. But, when you really dig into individual beliefs, you find that Americans are that different in their beliefs.

You can access the free, 35-page report from Jobvite!

Here are some of the highlights I pulled out of the data:

Women negotiate less than Men for salary increases. We’ve known this for a while, but the data also showed that 87% of men who negotiate get a higher pay, and 80% of women who negotiate get higher pay. So, what does this tell us!? HR pros and Hiring Managers are awful negotiators! Also, it’s a candidate market! So, negotiate!

68% of job seekers do not believe Diversity is very important when selecting an employer. Only 36% of Women believe it’s very important, 60% of African Americans believe it’s very important. This isn’t to say that the majority don’t find diversity important, it’s saying that most candidates actually find other things more important!

The lower you get paid, the less loyal you are to your employer. I think we all can understand the psychology behind this. If you have a great paying job, you’re probably more likely to be loyal to help keep that job. If you’re paid like crap, you probably don’t care as much about keeping that job.

46% of job seekers find it harder in 2017 to find a job, than in 2016. I found this unbelievable! I can walk outside of my office, right this moment, and within a quarter mile find at least ten business begging for employees. There are more jobs than job seekers, so why is it more difficult for almost 50%!?

Get used to Hyper Job Hopping. 46% of Millennials will change jobs every 1 to 3 years. So, those hiring managers who have job hopper-itis when it comes to looking at resumes better get over it! That being said, I still don’t buy into the candidates who’s jumping a new job every year.

Cover letters are dead. 58% of younger workers did not submit a cover letter on their most recent job application, but 26% of recruiters still view cover letters as critical to their decision to hire. That means 1 out of 4 of your recruiters have no clue at what they’re doing!

You have a 13 times better chance of getting a job through a referral than applying on a job board. 13 times! That’s no joke. If you really want a job, find a referral, work your network, stop applying!

28% of younger workers analyze your company culture using Instagram. Candidates believe IG gives them better insight into your true culture over your career site.

I could go on all day with this stuff, I barely scratched the surface of what’s in this report. Go download it for yourself. We’ll basically be seeing screenshots of this study in every conference PowerPoint for the next twelve months!

Three overall key takeaways I took from the study:

  • We are more alike than different when it comes to being job seekers
  • Companies have shaped the behaviors of job seekers more than job seekers are changing company behaviors related to job seekers
  • If you hang onto your old ways of treating job seekers, you’re only hurting your own organization, not the job seeker

 

7 Ways to Increase Your Hourly Hiring!

In 2017 there will be over a thousand webinars on how to hire more IT talent, 15,285 blog posts on how to hire more IT talent, 100s of new technologies will be released on how to hire more IT talent. You won’t see a fraction of that help when it comes to hiring Hourly Workers!

Why?

The majority of hiring done on a daily basis by most companies around the world is in hiring hourly workers, yet almost no one spends time on how to make this easier or do it better. This webinar is designed to help our brothers and sisters in the trenches who are out there every single day, doing all the dirty work in their organizations. Those recruiters and talent leaders who are responsible for hiring the masses!  

Tim Sackett loves the people! (and apparently talking about himself in the third person!) The real people, who go to work every single day and keep our organizations running like a well-oiled machine, not those pretty boys sitting behind a computer screen who have no idea what we really make and do on a daily basis!

Can you hear that music playing in the background? “America, America, God shed His grace on thee…” (Okay, I’m off my rocker, but you get it, I love this stuff!)  

What you’ll learn from FOT’s first webinar on better hourly hiring:  

–7 things you can start doing to increase and simplify hourly hiring in your organization

–3 ways top organizations are leveraging technology to do massive (over 1,000 hires per year) hourly hiring

–Pitfalls most organizations fall into when hiring hourly workers, and what you can do to make sure you don’t go down this path  

Smashfly, the world’s best recruitment marketing platform, is the sponsor for this FOT webinar.  So, you know we’ll be discussing the benefits of utilizing CRM technology in mass hiring, along with so many other tips, tricks, and techniques.

Joining me on the webinar will be my special guest, friend, and HR Influencer, Robin Schooling, VP of HR from Hollywood Casinos, who every day is in the weeds with her team in hiring the best hourly talent!

Register today! Thursday, April 27th at 2 pm ET! 

The Single Greatest Metric in the History of Talent Acquisition!

“0.00” or “Zero”

I’ll let you decide how you want to display it, both ways work.

Oh, what is this measuring? Check this out:

The number of candidates, in the past twenty years that I’ve hired, that were willing to accept a job without first having a phone call with someone at the organization I worked for. 

That number is:    0   

I’m guessing your number is fairly close to my number! If fact, this is a universal metric between all types of talent acquisition professionals (Corporate, Agency, RPO). Across all industries and all levels of hiring, hourly, salary, temporary, 1099, seasonal, etc.

Let me ask you a couple of questions:

1. Would you be willing to accept a job without first speaking with someone about this job?

2. Would you be willing to accept a job interview without first speaking to someone about the position, details, etc.?

My guess is almost 100% will say “No” for number one, but some would actually say “Yes” to number 2. Okay, I’ll buy some of you would go to an interview before ever speaking to anyone live about a job. I don’t think it’s many, but I’ll give you some people just want a job and a text or email communication is good enough for them. I’ll also assume the quality of those people will be questionable.

The fact is there is an extremely high correlation between speaking to a candidate ‘live’ on the phone or in person, and their willingness to continue through your process of hiring. Like a .99 correlation!

Another fact, then, would be that the recruiters in your environment (corporate, agency, RPO) who actually make the most phone calls will have the most candidates willing to engage your organization in your hiring process.

Final fact, in every recruiting environment I’ve worked (corporate and agency) the recruiters who connected with the most candidates over the phone, filled the most positions. Every. Single. Environment.

It’s not Rocket Science people! It’s actually Psychology.

If you don’t pick up the phone, you don’t find candidates willing to follow through with your hiring process.

Don’t over think this. Put yourself in the shoes of your candidates. Would you be willing to accept a job without first speaking to someone at the company offering you a job?

0.00!

 

The Secret Sauce to Landing Your Dream Job? Apply Less!

Robert Combs over at Fast Company had a brilliant article recently, and if you’re in Recruiting or HR, it’s a must read! If you’re looking for a job, it’s also a must read!

Here was Robert’s concept. A.I. (robots) are running the world. It’s the biggest innovation to come into recruiting since Big Data (wait, didn’t we always have data…). If robots can run the apply process and find you where ever you are, Robert thought, why not use a robot to apply to jobs for him. Let the robots fight it out!

So, that’s what he did, he built a robot to go out and find jobs he would want, apply to those jobs, and then even follow up! He applied to hundreds of jobs in minutes! It got a bit out of control:

So I started slowly casting about for new challenges, initially by applying (perhaps naively) to openings at well-known tech companies like Google, Slack, Facebook, and Squarespace.

Two things quickly became clear to me:

  1. I’m up against leaders in their field, so my resume doesn’t always jump to the top of the pile.
  2. Robots read every application.

The robots are “applicant tracking systems” (ATS), commonly used tools for sorting job applications. They automatically filter out candidates based on keywords, skills, former employers, years of experience, schools attended, and the like.

As soon as I realized I was going up against robots, I decided to turn the tables–and built my own….I fired it up I accidentally applied to about 1,300 jobs in the Midwest during the time it took me to get a cup of coffee across the street. I live in New York City and had no plans to relocate, so I quickly shut it down until I could release a new version.

After several iterations and a few embarrassing hiccups, I settled on version 5.0, which applied to 538 jobs over about a three-month period.

So, what did Robert find out? Here were his biggest learnings:

1. Even your ATS robots suck at giving responses! Around 70% of his applications never got a response!

2. Only 4% of 538 jobs he applied for, got a personal email response from a recruiter.

3. Only about 6% of your hires come from people applying to your career site.

Robert found out what most of us in the business already know. Applying to jobs, doesn’t actually work. Yet, we spend so much time, energy, and resources building these great tech stacks and apply processes for just his!

So, what works?

Turns out about 85% of jobs are filled by good old fashion networking. You know someone, who knows someone, who has a friend, who’s cousin works in the department you really want to work for.

“Out-of-the-box hires rarely happen through LinkedIn (or any job board, career site) applications. They happen when someone influential meets a really interesting person and says, ‘Let’s create a position for you.’”

I disagree somewhat with the above quote. I’ve worked in large corporate TA shops, we just didn’t run around all willy-nilly creating jobs for really cool, smart people! We did many times find really great people and then stick them into a job we already had open, and usually the reason we found the person was someone who knew the job was open referred the person to us.

My advice to job seekers is always the same. Stop applying to jobs, start networking with every person you have a possible shred of connection with and let them know you’re looking for a position, what position you prefer, what position you would take, and where in the world you would work.

Every minute you spend networking is a thousand times better than every minute you spend online applying for jobs. Robert just proved this!

The Single Best Incentive You Can Offer Millennials!

The world is millennial crazy. If you read this blog you know I think about 99% of the millennial stuff is pure B.S. (we were all young once, it’s mostly great, but sometimes sucks, buy a helmet!), but every once in a while I find something that really hits home.

Student debt is the real deal!

I’ve gotten up close in personal with this. I have two kids in college who are just starting down this debt path. I also have a brother who is a millennial who gets punched in the gut each month he has to make his mortgage-sized student loan payment! Great white collar, professional career, well paid, can’t even think about buying a house. That sucks!

Take a look at his chart:

So, if you truly want to attract great millennial talent you need to do a couple of things:

1. Offer as a sign-on to pay off their student debt.

2. Offer home buying, mortgage assistance.

Why? Turns out employees who own a home, stay around a lot longer, are more productive, and I work for a company that cares enough about me to help me with my student loans and to buy a house, I’m probably a bit more engaged as well!

Here’s the other dirty little secret we know in HR. Let’s say you have a program that pays off student loan debt for employees. With those agreements, you usually have an amount per year payoff (I.E., We pay off $30K, you give us three years of service, or pay us back the money, or something along those lines).

Very few employees leave you after they’ve been employed with an organization for three years. Three years is that tipping point where you decide you’re all in, or all out. So, your job as an HR leader is to get them past three years! Okay, every organization has their own tenure tipping point, but on average most are around three years. Go find yours!

One other item from the chart that sticks out like a sore thumb? No college degree means you’ll more than likely never own a home. That sucks! Guess what, we all have people in our organization without college degrees. These folks need our help with major financial situations, like buying a home, more than any of our employees.

We should be able to figure this out as well. What would stop an employer from offering home buying assistance, for years of service, to their employees? Nothing. But we don’t do it because we see ‘those’ employees as easily replaceable. So, why put in the extra effort?

Employees are our most valuable asset, well, unless, you know, you only make $15 per hour, then you’re just an asset, not really that valuable. Isn’t that what we’re really saying?

Long, story, short: Help your employees buy homes. You’ll never regret it.

 

Would You Pay to Interview at a Company You Really Want to Work At? @DawnOfPurple

I love Nike. I would love to work at Nike. If the right position came along and someone said, “Tim, you can run talent at Nike, but you need to pay $500 to get in front of the right person at Nike”, I go to the ATM and hand that person $500.

Okay, at one time in my career I would have done that to work at Nike, probably not now because I’ve got peeps on the inside!

This is what a new company in the TA space is doing. For a minimum of $20 (they won’t say what the maximum is) you can get a thirty-minute “interview” with someone who works at the dream company you want work at. PurpleSquirrel.io recently launched and it’s caused a bit of stir amongst those active in the space.

Why?

Most of the TA and HR bloggers, writers, speakers, people who pay way too much attention to this crap, etc. Think organizations that prey on candidates are evil. This was the real downfall of The Ladders. When you start asking candidates to pay for something they should get for free, the thought leaders lose their minds.

Also, my tribe (all the folks mentioned above) are exceptional networkers. It’s really one of the main skills we have. We can talk to anyone, about anything, at any time, and we usually do! We’re unicorns in that way. Most of the world does not network like this. Most people keep their circles pretty tight!

This is what Purple Squirrel understands.

Most people actually suck at networking. The problem with this is that most jobs are filled because someone has a connection. My cousin works in marketing at Facebook and he’s introducing me to the director and I have a good chance to at least get interviewed. My girl Celinda works at Nike and I’m hoping she’ll put me in touch with Phil Knight!

You understand the drill. Recruiters don’t fill jobs. Relationships fill jobs.

This is where I think Purple Squirrel might be brilliant. If we already know most people suck at networking, that means most people would probably welcome the help and be willing to pay a little cash for that help. I want a connection to Google, PurpleSquirrel can help you get that connection to Google. It’s like when my mom hired that hooker for my date to homecoming! Well, kind of.

Here’s the main catch, and it’s not spelled out until you really dig into the site. The ‘interview’ you have with your new ‘connection’ at your dream company is not an actual representative of the company. Your new connection does actually work at the company you love, but what they are really giving you is a career coaching session. They might have some hiring authority, but there’s no guarantee and it’s not implied.

You still have a connection at the company you love. There’s value to that, especially if you know how to grow your network, but my guess is you probably didn’t hire a hooker to go to homecoming because you’re great at networking.

I’m all for any tool that helps people land their dream job in their dream company. So, if Purple Squirrel works at helping you reach that goal, then it’s worth every dime you invest. Just know it’s important you understand the rules before handing over the cash. This is one connection into a company that might lead nowhere. So, use your thirty-minutes to your advantage.

I applied for a position at Nike once. Never even got a “Dr. John” disposition letter. I like to believe, as I cry myself to bed each night, they already had someone internally they wanted to promote and the posting was just a ghost, and my rejection email was lost in cyberspace. If only I would have had someone on the inside, maybe my fortunes would have changed!

Hit me in the comments – I really want to know – Would you pay to interview at a company that you’ve always wanted to work for?

Body Language Matters in Recruiting Great Talent

So, possibly the greatest basketball coach of all time is University of Connecticut’s Women’s Basketball coach, Geno Auriemma.  He currently has a 109 game winning streak in NCAA Division I basketball. Many of his current players have never lost a collegiate game!

You have no idea how unreal that streak is. It’s not like he can just recruit every top player, every year. He might get three or four of the best high school players, but other schools are also getting great talent.

Geno has something that only a tiny few great coaches have. Watch this short video to see it in action:

Couple things about this:

1. He says when he watches game film he watches what the kids on the bench are doing. If you’re at that level of detail, you’re going to be successful! I can guarantee you Nick Saban does the same thing. Tom Izzo does the same thing. Bill Belichick does the same thing.

2. If you’re interviewing for a job, the moment you pull into the parking lot, you better believe your actions are being evaluated, and almost 100% of those actions are body language!

If you hire an Eeyore, you’re going to get an Eeyore. Don’t think somehow they’ll change from the interview. If someone can’t have good body language in an interview, they’ll never have it coming to work and grinding each day.

Most of the jobs we hire for are basically skill-irrelevant. What we truly need is someone who comes to work each day with enthusiasm, is open to learning, has the ability to learn quickly, and plays well with others. I can teach you the rest. I can’t teach you to have great body language. That’s on you!

The Single Point of Failure in Your Candidate Experience #TheCandEs

The Talent Board (founders of the CandE Awards for the employers with the best candidate experience) recently released their 2016 Talent Board North American Candidate Experience Awards Research Report. This report is well written, packed with exceptional data, and one that I look forward to reading each year.

As you think about your own candidate experience, and as I read this report, one thing screamed out from the pages:

Dispositioning Still Sucks!

From the report:

Disposition Communication Is Still a Struggle. In 2016, 47 percent of candidates were still waiting to hear back from employers more than two months after they applied. Plus, only 20 percent of candidates received an email from a recruiter or hiring manager notifying them they were not being considered, and only 8 percent received a phone call from a recruiter or hiring manager notifying them they were not being considered…

What Candidates Want After six years of candidate experience research, candidates still have one basic expectation of employers when it comes to screening: feedback and communication. Screening and dispositioning is one of the most intimidating aspects of the recruitment process as the majority of candidates do not get the job…Sixty-five percent of candidates receive no feedback after they are dispositioned and only four percent of candidates were asked for direct feedback during dispositioning

Candidate experience is a bit like going to that new restaurant in town. You’ve heard good things. You’ve seen some marketing. It looks awesome from the outside, so you decide to give it a try. Reservations were a snap and easy to do. You get sat almost immediately. Wait staff is tremendous. The menu is easy to understand and enticing. The food comes and it’s brilliant.

You almost can’t believe a place could be this good. You decide you must try the dessert. So, you order it and it comes out. The first bite is taken and it tastes like you have a mouth full of crap! It’s the worst! Oh lord, I’ll never forget that taste!

This is your dispositioning in your candidate experience. It doesn’t matter how good you do on all the steps if you don’t awful on the last step. Still, most of us still suck at dispositioning. It’s the single point of failure on almost every organization’s candidate experience.

Dispositioning sucks so bad, we call it dispositioning! Candidates don’t call it dispositioning. The real world doesn’t call it dispositioning. It’s called, “sorry, you suck, we selected someone we liked way, way better than you”.

So, what can you do about it?

First, you must understand why it is you suck at this. The majority of the people in the world hate conflict. They’ll do anything to avoid it. Telling someone they won’t get a job they applied for, that they truly believe they’re the best for, is big time conflict! HR and Talent Acquisition professionals based on their career path, are probably even at a higher percentage of being conflict avoidant.

Once you come to grips with this, you can design a dispositioning process that actually works for both sides. The other part is to understand the goal of dispositioning is to not make someone happy or satisfied because they won’t be, it’s to inform and educate. Your measures, then, around dispositioning measure those facts, not satisfaction.

I’ve never met someone who didn’t get a job they really wanted and they were ‘satisfied’ or ‘happy’. No, they were pissed and couldn’t understand why. This is why dispositioning, and the measurement of, is so difficult.

Here’s what I would do: 

  1. Set realistic goals around dispositioning. “We will let each person know if they got the job or didn’t within one week of the position being filled.”
  2. Find a process that communicates this message in the best way for the level of position and interaction with the organization. Mass apply positions with no interview, probably is best through email or SMS. High-level white collar job that went three interviews deep, yeah, that gal better receive a phone call and explanation.
  3. Pick people to communicate that have been trained on how to give dispositioning feedback to candidates.
  4. Let everyone know in your company how this looks, since most of your best hires come through referrals, most of your worst dispositions come through referrals.
  5. Spell out your dispositioning process to candidates up front.