Category Archives: Communication

The #1 Way You Can Tell Recruiting In NOT Important to Your Executives

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I had a recruiting leader reach out to me recently and ask for help.  They had some critical positions they needed to fill but weren’t having any success.  The executives were all over her to get her team to fill these positions.  The success of the company depended on it!

You feel her, right?  We’ve all been there at one point or another in our careers.

She was looking for some advice about what they could do, because they tried everything, and she was at wits end. This exchange was through email, so the first thing I did was what I usually do. First, I check her LinkedIn profile to check her background. She was solid, good recruiting experience, good companies. Then, I check the company’s career site.

This is where I find most companies and ‘we’ve done everything’ start to fall down.

Nowhere on the first page of the company web page could you find a link to “Careers” or “Jobs” or “Positions”. Nowhere! Not at the top, not at the bottom. You could click on anything on their home page to get to what jobs they actually had open.

But, I’m a pro. So are you. We know exactly where it’s at. Click on “About” or “About Us”. Then scroll down to “Careers” and click on that. Then go through another click or three and you’ll actually find the jobs they have open and “desperately” need to fill.

I sent a message back and we set up a call. The first thing I said was you need to have some sort of link or button or something on the home page where people can access your open jobs with one-click. “I’ve tried getting that changed, but the executive in charge of the website (marketing) refuses to add it.”  You need to go above that person’s head, and actually bring the executive who has the open jobs and explain to the CEO why this has to change.

“Yeah, but even then, this isn’t going to fill our jobs.” You know, you’re probably right, this one thing won’t fill your jobs, but this is indicative of how your executives don’t support recruiting in your organization. If your executives won’t allow you to make this one simple change, which is a clear best practice in every industry, they don’t truly care about filling these jobs.

Having your “Careers” site link under the “About Us” tab on the home page of your web page screams you have no idea what you’re doing in recruitment. Having executives that refuse you to move it, shows you they don’t care about recruiting.  It’s really simple, and always 100% true.

Interviewing for a new Recruitment leadership position? Take a look at how easy it is to find jobs with the company. If it takes forever, ask in your interview how easy it will be for you to immediately change this. The answer you get will tell you everything you need want to know about taking this job or not.

Having your career site linked under “About Us” on your home page is the #1 way you can tell if executives support recruiting or not in a company.

Chipotle’s HR Just Had a Major Screw Up!

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If you pay attention to the news at over the past few months you’ve heard about the E. coli outbreak at a number of Chipotle restaurants all over the U.S.:

“The FDA and the Centers for Disease Control and Prevention (CDC) along with state and local officials are investigating two separate outbreaks of E. coli O26 infections that have been linked to food served at Chipotle Mexican Grill restaurants in several states.

As of January 27, 2016, the CDC reports a total of 55 people infected with the outbreak strain of STEC (Shiga toxin producing E. coli) O26 from a total of 11 states in the larger outbreak: California (3), Delaware (1), Illinois (1), Kentucky (1), Maryland (1), Minnesota (2), New York (1), Ohio (3), Oregon (13), Pennsylvania (2), and Washington (27). There have been 21 reported hospitalizations. The majority of these cases were reported from Oregon and Washington during October 2015.”

No restaurant wants this to happen, ever! It has an immediate and lasting impact to sales. I worked for Applebee’s, one of the largest restaurant chains in the world, food safety was our single biggest focus and a constant worry.  Chipotle’s entire company went into immediate crisis mode when all of this was going down.

So, much so, that they decided to do an unprecedented all store closing to ‘re-train’ all employees on current, new and additional food safety measures. From Fast Company:

The company is still not clear on which ingredient brought on the E. coli outbreak, though it again confirmed that the norovirus was spread through employees who came into work while sick.

“If you are feeling sick, or if you have vomited, either at work or at home, you need to tell your manager or field leader immediately,” co-CEO Monty Moran told workers. Managers are also expected to report if an employee gets sick at work, and if a worker or customer vomits in a restaurant, the location must be shut down immediately.

Most people won’t catch what just happened. E. coli is major! Both Chipotle and the CDC never found out where the E. Coli came from. Norovirus is completely different. Restaurants have norovirus outbreaks. It’s not frequent, but more frequent than you think. It’s usually caused by a worker with stomach flu coming to work and spreading it to cooking areas, thus giving it customers and other workers.

Two very different things!

But, since we can’t find out where the E. coli came from, which was more than likely a supplier of some fresh ingredient – since it showed up in so many states and so many locations, not connected any other way, let’s show our customers we solved something else!

The problem is, Chipotle doesn’t really have a Norovirus issue. Sure they might have had one or two restaurants with an outbreak, but that is solved with a good bleach cleaning and some retraining.  Chipotle’s executive team and HR went off the deep end and instituted the following things:

  • Sick employees who have vomited at work or at home, now get 5 paid days off before they can return to work. 
  • If an employee or customer vomit at a restaurant, that restaurant must be closed down immediately. 

This is unsustainable. HR should have advised the executive team that this isn’t sustainable.

Do you know who goes and works at a Chipotle? Mainly college aged kids who love to drink and eat giant burritos!  Can you imagine the number of Chipotle employees who will be calling in sick the Monday of Spring Break to tell their manager they just vomited!? Sorry, but I’ll take my five days of pay, and I’ll do my recovering someplace warm!  I can see Chipotle restaurant managers pulling their hair out already!

Also, dumb drunk people throw-up all the time at restaurants. They don’t have Norovirus. They have the brown bottle flu! You don’t close a restaurant over that.  You clean it up really, really well. Investigate the circumstances and make a decision on what you really need to do. Chipotle just made a black and white decision, that will hurt their company.

So, I’m so freaking smart, what would I have done?

1. Give individual restaurant General Managers and Area District Managers more control over how to handle these situations, like when to close, or force an employee to stay home, and make sure it doesn’t hurt them financially by making these decisions. Local managers don’t want to close a restaurant because it impacts their bonus, which is a huge part of their compensation.

2. Hire a PR firm to explain to America that what happened at Chipotle, what really happened with the E. coli outbreak, had nothing to do with local restaurant food safety procedures. Also, what they did to ensure a higher level of safety moving forward.

What they did was all smoke and mirrors, to make people feel like they have the problem handled. By the way, they probably could have done nothing and still be in the same position. Young people are notoriously forgiving on these types of cases because they believe it still won’t happen to them!

Okay, I’m off my soapbox. What do you think?

If I was the National HR Czar…

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I think the next President should add a position to their cabinet. That position would be called HR Czar.  That person should be me, and here’s what I would do as the HR Czar.

As HR Czar I would:

– Establish a National Database of No Call, No Shows on interviews.  This database would be used by all public and private employers to let each other know what idiots set up an interview, then without any warning, just decided to ditch it and not show up.  That way we could all know who these awful people are by name, address, SSN and poor professional etiquette.

– Establish a National Database of No Call, No Shows on the first day of employment. Worse than not showing up for an interview, these people have serious problems and should be put on some double-secret probation.  If someone did this they would publicly have to stand out in front of this employer with a sandwich board sign stating “I’m a Loser! I Suck! Honk if you Agree!” for two straight days, before they could be hired by any other employer.

– Establish a National Background Check System. This system could be checked instantly, by all employers. No more waiting 48 hours or more for information that should be accessible instantly in a database a twelve-year-old could put together in about 15 minutes.  This includes educational verification, where all post high school institutions would have to input graduates, degrees, and grades.

– Establish a National Job Posting Site. All jobs, all employers, one place.  All public and private employers would be required to post their openings on this site, close them when their filled and post the name and photo of the person they hired for the position. A little transparency would help both the employers and all those people who applied and have no idea who got hired.

– Establish a National Database for Candidates to Search pending, current and past employee-related litigation of an employer. You like to allow your managers to harass employees? Fine, but understand, everyone is going to know about it. Kind of like Glassdoor, but actual verifiable stuff. Each employer would have a rating, like the ratings we give restaurants – A, B, C, etc. We can make them post their rating in the window of their lobby where candidates come to interview.

– Establish a CEO pay scale whereas a CEO couldn’t make more than ten times the average pay of the top 10% of earners within their company. That’s fair. That’s still a giant amount of money. I support CEOs and their right to earn a lot of money. I don’t support them making four million times more than the actual people busting their butt each day. (JFC – it sounds like I’m voting for Bernie! I’m not!)

That’s a good start! What would you do if you were HR Czar?

Recruiters – Have You Figured Out Snapchat? You better…

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I’ll be the first to say, I don’t currently use Snapchat.  My sons do. In fact, they use it constantly. So, do their friends. Teens and College students are using Snapchat to communicate with each other in a major way, and you are starting to see major stars and athletes join as well. Unless you have kids from the ages of 12-22, you probably have no idea what Snapchat even is.

Why should you care? Check out this chart:

Screen Shot 2016-02-03 at 8.17.52 AM

 

Two years ago the use of Snapchat didn’t even register. In the spring of 2015, it was 13%. What do you think it’s right now? My guess is over 25%, maybe even more!

This isn’t necessarily about recruiting on Snapchat. Although, I know some folks will do this and find a way to be successful in some certain areas. Most of won’t.

Understanding and using Snapchat is about knowing how the talent you want to recruit likes to communicate. It’s about building your brand on a communication channel of your target audience.  You can dismiss it, but your competition probably won’t.

Another interesting thing about the chart is the dramatic shift from teens out of Facebook.  We’ve seen this in the industry for a while. As Mom and Grandma jumped on Facebook, the kids jumped off in a major way!  I suspect, and we’ll eventually see the data to support this, is that when they stop being kids, those kids will come back! Either way, Facebook is still an important tool to understand as well, because we recruit more than young adults!

Check out this tutorial on Snapchat to see what it’s all about:

Also, check out this great piece by SocialTalent on How to Use Snapchat to Recruit.

Hey, Kid! Know Your Place.

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Something really funny happened this past week in the NBA. Kobe Bryant who was sitting out of a game against Portland, in street clothes, came out to the bench after the game had already started. All the seats were taken on the bench. So, what did Kobe do?

He made a rookie give up his seat and sit on the court. A rookie who was actually dressed to play in the game – take a look:

This is brilliant!

I want to work in an organization where when a legend walks into a meeting room, some kid gives up his seat when there isn’t one available!

I know. I know. We’re all supposed to be Servant Leaders. Kobe should have sat on the court himself and let the kid keep his seat on the bench. Screw that. Kobe is one of the greatest players to ever play the game. If he wants a seat, someone better get up and give him a seat.

For real, though, there’s something to be said about knowing your place in an organization and respecting those who came before you. Respect is earned. Kobe clearly has earned that in his final retirement year.

I can’t stand seeing formal power used in organizations. “Oh, that’s the President, he demands to have the first parking spot.”  There is a little bit of this in the clip. But, if the kid truly didn’t want to give up his seat, he probably wouldn’t have.  He even mentioned as much on Twitter, later, saying Kobe has earned his respect to give up his seat.

I hear too often from people, especially HR and leadership thought leaders, who take the opposite stance. I think we’ve gone a bit too far on this one. As I am told I need to value these young bucks coming into the organization for what they bring, they, also, need to value the years of value I’ve already brought and continue to bring.

Yeah, I said it. These damn kids need to know their place in the organization! Now get off my lawn!

Hands-Free HR – HR Self Service for the Next Generation!

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Remember the first time you got to use Hands-Free with your smartphone? For those of us who live on our phone, it was life changing! Wait, you mean I can drive, I can cook, I can workout and still get this call done? Yes, I want that. No, wait, I need that!

Now, imagine you could do that with your employees. No, not talk to them more. But be able to give them all they need, without being able to talk to them, or at least, eliminate the day-to-day mundane HR needs that all of our employees have.

HR Self Service has been around now for two decades. The difference today is Hands-Free HR at the most dynamic companies is being delivered in a way that does what we all hoped for when it was first launched. The problem with traditional HR self-service models is that HR still does most of the heavy lifting. Hands-Free HR puts the knowledge and the skill in the hands of the employees and allows HR to focus on strategies that make your business successful.

FREE Webinar Alert!

Marjorie Borsiquot (Assistant Vice President of Business Process Integration for Georgetown University) and I will discuss how the best organizations today are delivering a hands-free HR experience to their employees. The tools and processes they use to make this successful, and feedback from those on the front line making it work today.

Click here to register for this SHRM Webinar, sponsored by the great folks at PeopleDoc!

I’m really excited to dig into the details of Georgetown University’s transformation of their HR service delivery. For those of you that work in complex organizations like public education, healthcare, and multi-unit delivery, this will be very insightful!

Look forward to you all joining me on Wednesday, February 10th at Noon EST!

Oddly Enough, People Like It When You Want Them!

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If I hear one more person tell me that candidates don’t like phone calls, I’m going to shove a phone up your…

I’m not the smartest cat, but I know a couple of things.  Here are a few things I know:

1. You can’t taste the difference of well Gin and high-end Gin after 4 Gin and Tonics.

2. French Fries, Onion rings and Tator Tots taste great fried and taste awful baked.

3. Great tasting chocolate is the reason women can be single. (okay, I stole that one from my wife!)

4. Candidates with car trouble are lying.

5. People like to be told that you want them for the a job! It’s flattering. It makes them feel important. It makes them feel valued. They love to listen to what you have to say, regardless of how satisfied they are in their job.

If I called you right now with a job that was something you have always wanted, guess what would happen?  You would call me back. You would call me back almost instantly. You would run out to your car, telling the receptionist on the way out you have an urgent personal call, to hear what I have to say.

Those people. Those thought leaders. Those idiots, who are telling you candidates don’t like phone calls are LIARS!

Why are they lying to you? Here is why I think they are probably lying to you:

1. They are lazy and hope the internet will solve all of their problems.

2. They are hoping to talk the world into believing you never have to make a phone call to get a job.

3. They are scared.

I did a survey where I asked 100 people, mostly millennials, (all potential candidates, since all people are potential candidates) if I called you with your “Dream Job”, would you either pick up my call or call me back?  Would you like to know the results?

100 out of 100 said they would pick up my call or call me back! 100%!

Recruiters who say candidates don’t like phone calls are not recruiters, they’re administrative professionals. Pay them accordingly.

There is a huge disconnect in mobile recruiting!

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Pew Research  came out with some cool data recently on mobile usage and recruiting and a few things actually shocked me!  Check this out:

Americans with relatively low levels of educational attainment tend to lean heavily on their smartphones for online access in general, and this also play out in the ways members of this group utilize their smartphones while looking for employment. Among Americans who have used a smartphone in some part of a job search, those with higher education levels are more likely to use their phone for basic logistical activities – such as calling a potential employer on the phone or emailing someone about a job. On the other hand, smartphone job seekers who have not attended college are substantially more likely to have used their phone for more advanced tasks, such as filling out an online job application or creating a resume or cover letter.

If you’re an HR Pro like me, you believed the opposite of this was probably true! I think most TA pros and leaders would believe they couldn’t rely on mobile recruiting technology because those with lower education (thus lower income) would not have access to a smartphone. The opposite of this is true.

Lower educated individuals actually rely more on their mobile device to get online and communicate about things surrounding employment.

Currently, in the TA space most of the mobile recruiting push is around Tech hires.  Everything you read in regards to mobile recruiting will speak to the importance of having if you hire IT, but almost nothing if you’re trying to hire unskilled workers.  In fact, conventional wisdom still holds court when it comes to unskilled recruiting – paper applications, career page applications, job fairs, etc.

So, what is the major issue facing unskilled and lower skilled job seekers?  

Employers are still stuck on resumes and applications to get someone to apply.

Have you ever filled out an application on the screen of an iPhone 5?  It sucks! You won’t complete it. You’ll go to another company that is hiring and makes it easier to apply via another means, or by giving way less information.

Employers who are struggling to hire lower-skilled workers need to make some major changes to their mobile recruiting strategy.

Here are some tips: 

1. Have a mobile recruiting strategy, specifically designed for unskilled and lowers skilled candidates

2. Figure out what is the bare minimum of information you need to have some apply to a position via their mobile device. Get the rest when you see them in person.

3. Start measuring how your candidates are coming to you. Understand, while they might come to from a job board or online resource, that is still probably done by a mobile device. We need to change our mindset about how we attract lower-skilled workers via mobile.

This is a huge eye-opener to TA pros and leaders. Take note. Lower educated workers are more likely to use a mobile device to apply to your jobs than a highly educated worker!

 

 

How To Fall In Love With Your Job. Just. Do. This.

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A psychologist, Arthur Aron, came up with a way to get to strangers to fall in love with each other.  His research is fascinatingly simple!  It basically comes down to having the two people sit down facing each other, then methodically going through and asking and answering a set of 36 increasingly more intense personal questions.  This experience gets the individuals to understand each other a highly personal level.

Here are some of the questions:

They start somewhat easy:

4. What would constitute a “perfect” day for you?

5. When did you last sing to yourself? To someone else?

9. For what in your life do you feel most grateful?

begin to increase in intensity:

17. What is your most treasured memory?

18. What is your most terrible memory?

19. If you knew that in one year you would die suddenly, would you change anything about the way you are now living? Why?

and continue down an emotional path:

30. When did you last cry in front of another person? By yourself?

33. If you were to die this evening with no opportunity to communicate with anyone, what would you most regret not having told someone? Why haven’t you told them yet?

36. Share a personal problem and ask your partner’s advice on how he or she might handle it. Also, ask your partner to reflect back to you how you seem to be feeling about the problem you have chosen.

The science behind this study, is if you can honestly answer all 36 questions with this other person, you will probably share more with this one person, and them with you, then you have ever shared with any one person in your life!

So, how do you get someone to fall in love with their job?

Modify the technique and questions between an employee and their direct supervisor. The questions don’t have to all be asked at one time. Strategically, using these questions to drive frank discussions between employee and supervisor over time will get both to truly value and understand each other.

You can imagine how some of these questions would look:

1. Tell me about the job you loved the most and why?

2. What part of this job do you love doing? Hate doing?

3. Who has had the most influence in your life, to this point, and what do they do for you on a daily, weekly, monthly basis?

Here’s the deal, though. It takes two to fall in love! Your managers/leaders have to become as vulnerable as the employee. Turns out HR has very little to do with getting employees to fall in love with their job.  Having strong, understanding relationships at work, have more impact than some silly HR program. But, HR could help develop this employee/leader process!

Crazy. Real conversations with employees. Truly getting to know them. Makes a difference. This isn’t your parents leadership model!

Check out all 36 questions. They could make for some really dynamic ‘date night’ conversations!

HR Pros! You Should Be Going To Court More!

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There’s one thing we as HR pros are pretty consistent on. We never want to go to court! We do just about anything to mitigate risk for ourselves and our organizations.  The first step of HR Club is don’t go to court!

Now, that’s how most HR pros feel.  I don’t.  I don’t believe it’s HR’s job to mitigate risk. I believe it’s HR’s job to advise our decision makers of risk. Of course, if you are a decision maker, in HR, then it’s your job to mitigate risk over what you’re responsible for. All that being said, I’m in the minority of that opinion.

So, why do I feel this way?  It’s all numbers to me. Check this out from FloridaOvertimeLawyer.com:

-In 2014, there were 88,778 Employment Related Charges Filed in the U.S.

-In 2014, from those charges, a total of $372,100,000 dollars was awarded to the winners of those cases.

-That averages out to just: $4,191.35 per case.

Here’s the reality of employment related cases:

-Most cases are won by the employer.

-Employee and Past Employees believe their cases are worth millions.

-Most end up settling for a few thousand dollars.

First, I’m not advising you to not be safe and just go all willy-nilly and go to court!  Don’t be stupid.  Also, don’t allow yourself and your organization to be held hostage by an employee or past employee threatening a lawsuit.  Most you can settle for way less than you can ever believe!

When I first started in HR I was always shocked by how small of amount of money it would take to make ‘problems’ go away, from a legal standpoint. The numbers above say the same thing. Sure, there is always a risk of a big score.  Usually, the companies that get hit with those are truly doing something very bad.  If you’re doing good work and trying to follow the letter of the law, rarely do those cases turn into major scores for employees.

Do you want to go to court? Of course not.  You, also, don’t want to allow your organization to be bullied by an employee who is taking advantage of your fear of going to court.  Judges are really smart people. They see through most con-artists pretty quickly.  I’ve been to court on employment matters a number of times, and each time the judge was fair to my organization, and called out bullshit when they saw it.

Do good work. Do good by your employees. Don’t allow your organization to bad stuff. Trust our legal system will do what’s right.  Don’t allow yourself to be held hostage!