Category Archives: Employment Brand

The Key to Handling High Maintenance Employees Like a Pro

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Do you know the one piece of HR technology that hasn’t been created, yet? The Diva Detector!*

Wouldn’t that be nice? “Hey, Mr. or Ms. Candidate, please look into the DD 2.0 and don’t blink….Yeah, looks like you’re a straight-up diva, and sorry, but we’re fully loaded up on those at the moment. Please feel free to test again in 30 days. If your diva levels come down to just a know-it-all, you’ll be reconsidered!”

We tend to hire high maintenance employees because they’re very good at hiding their diva-ness during the interview process. Sometimes they even hide it through the probationary period of their employment. Those are the really hard-to-handle ones because they know they’re divas and hide it long enough to make your life difficult.

The question is, what do you do once you have a high maintenance employee?

I’ve had to deal with this in every single HR stop of my entire career, usually with a line out the door waiting to one-up each other on who has the biggest diva flag.

The thing about high maintenance employees is they usually want more attention than a normal employee. It’s this need for attention that drives you nuts, their manager nuts and all the other employees around them.  The key is getting them to focus on what the organization needs from them, not what they need from the organization. So, how do you do that?

Well, usually, high maintenance employees become a problem because their direct supervisor doesn’t stop this issue immediately when it comes to light. But, this is common, especially with new hiring managers, so it’s critical to work with them and help them become better managers.

High maintenance employees are at their best when they can divide you and the hiring manager. You can’t allow this to happen. You have to make a plan with the hiring manager and stick to it. The best way to box in a high maintenance employee is to never allow them to play two parties against each other. “Well,” they might say, “my boss said I could lead, then Jenny just took over, and I’m the one…”

You see where this is going!

As soon as this starts, you just need to say one thing, ” I’m going to call in your boss and Jenny so we can all talk.” To which they’ll probably say: “You don’t need to do that. You’re in HR! I thought this was confidential!”  (I love that one, by the way. I’m not a lawyer, I’m an HR leader, there’s a big difference.)

My reply to this, delivered in very calm, even-keeled manner is, “I can see this is very important to you, so I don’t want anything to get misinterpreted, it’s best that we get all of us together and get on the same page.”

High-maintenance employees hate to be on the same page because they get their power from the lack of communication within organizations. So the best way to limit their impact is to get everyone in the same room and nip the issue in the bud before it gets way out of hand.

(*Remember how I mentioned how great a Diva Detector would be? This isn’t exactly that…but Jellyvision’s unique recruiting process is a pretty close second. Check out how they weed out divas and slackers right here. It’s good stuff.)

T3 – Employment Branding Activation tool @Universum_eb

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A couple times a year I get to demo a product that totally blows me away.  This week on T3 that product is Universum! Okay, let’s first get out of the way they Universum uses an underscore in the Twitter name which is a kiss of death in marketing! I have to let this go, because what they have is so industry changing, this might be the only mistake they’ve made along the way!

Universum is an employer branding digital research company. What the hell is that? Basically, they measure both sides of employment branding. What candidates want and expect from employers, and what you and your competition is actually doing. All of this information runs on a platform they call “Iris”.  It was originally built in conjunction with 12 of the largest employer brands in the world, and they leverage data from 3,000 universities worldwide, over 2000 individual employer brands and 55 countries.

This is a product that is used by large companies who have an employment branding function within HR or a dedicated social media role in HR or as part of a larger social team. After going through the demo, I can’t imagine any large organization not utilizing this tool. In fact, I would question the capabilities of the leadership and CMO that didn’t use this tool. The data insight and direction Iris gives you is simply a competitive advantage over those not using it!

5 Things I really like about Universum:

1. Universum has figured out the science behind social. Right now most organizations still hire under-experienced marketing pros, or HR grads who think they know social, to run their employment branding and have them basically test crap out and see what sticks. Iris will show you exactly what works and what doesn’t work in your branding.

2. Universum will show you what your competition is doing that is working really well. Competitive data is the holy grail of what HR can provide strategically to an organization. This one product will elevate your practice, strategically, like no other technology I’ve seen in HR or Talent.

3. Iris can give you exact insight to what content and language you should be using to attract specific talent to your organization.  Most employment branding is one message, way too broad. Iris lets you build specific branding tailored to the exact talent your organization is struggling to find.

4. Iris helps you create great content by showing you what is working, with what audiences, and in which countries. Truly a global company, that will give you global views about how branding needs to change based on which locations you’re trying to get talent. They have over 1.3 million pieces of content curated in their platform and growing. No inspiration needed.

5. Universum is an Employer Branding Spy Tool! Probably the coolest feature of Universum is its ability to show you exactly what and how your competition is leveraging their employment brand, and exactly how you can beat them for the same talent!

Universum is an employment branding activation technology.  Most of us either have a nonexistent employment brand or a brand that is basically on life support. Universum does more that just give you knowledge, they show you step-by-step how to activate and win your industry with your employment brand.

As I mentioned at the beginning this is a product for large companies. Probably Fortune 2000 types, or organizations that have dedicated employment branding folks on staff in their HR shop. The cost is fairly reasonable. When they told me the price point, I was surprised, I would have paid way more for what I was getting.

Check them out, I guarantee a demo Universum/Iris won’t disappoint!

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – send me a note.

The First Rule of Recruiting

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Sometimes we go so far into the weeds in recruiting we forget what is really important.

We have to have a brand!

We have to have an ATS! Or a new ATS!

We have to have a CRM! What the hell is a CRM!

Our job descriptions need to be better!

Our career site sucks! Don’t they all!?

We need to relaunch our employee referral program!

There are literally a million things you could focus on in recruiting and you still would have a list of crap you never even got to.

You know recruiting isn’t difficult. It’s not like we’re trying to launch the space shuttle. Recruiting is finding people for your organization. People are everywhere. We just need to talk them into coming to work for our organizations.

It’s the first rule of recruiting – Just let people know you’re hiring.

We make it so difficult when all we have to truly do is let people know we actually want to hire them. Do you have any idea how many people would really want to work for your organization, but they never know you are hiring or were hiring?

Recruiting is really only that. Just letting enough people know that you want them to work for you until you’ve reached the right people. It’s okay that you will reach some you don’t want. That’s part of the game.

To reach the people who you want, and who want you, you have to let a lot of people know you’re hiring.

Letting people know you’re hiring goes beyond your career site. It goes beyond job boards. It goes beyond employee referral programs. It’s a philosophy throughout your organization. It’s about an understanding that you want everyone to know that you’re hiring.

Most organizations don’t do this. It’s a combination of issues, but mostly it’s conceited belief that letting people know you’re hiring seems desperate. That we are too good of an organization to let everyone know we are hiring, because we don’t want everyone, we only want a few.

This is why most talent acquisition departments fail. Simple conceit.

Great recruiting isn’t conceited, great recruiting is about being humble enough to let people know you want them.

Google Announced They Discovered The Secret to a Great Workplace!

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Over the past five years, I’ve been outspoken over my dislike of Google HR.  But I have to give them credit now, because they spent years of work, really digging into the concept of teams and employees to figure out how we, HR Pros, help our organizations make the whole thing work. Kudos to you Google!

Here’s what they found:

“The tech giant charged a team to find out. The project, known as Project Aristotle, took several years, and included interviews with hundreds of employees and analysis of data about the people on more than 100 active teams at the company. The Googlers looked hard to find a magic formula—the perfect mix of individuals necessary to form a stellar team—but it wasn’t that simple. “We were dead wrong,” the company said.

 Google’s data-driven approach ended up highlighting what leaders in the business world have known for a while; the best teams respect one another’s emotions and are mindful that all members should contribute to the conversation equally. It has less to do with who is in a team, and more with how a team’s members interact with one another…
Matt Sakaguchi, a midlevel manager at Google, was keen to put Project Aristotle’s findings into practice. He told Charles Duhigg of The New York Times how he took his team off-site to open up about his cancer diagnosis. His colleagues were initially silent, but then began sharing their own personal stories.
At the heart of Sakaguchi’s strategy, and Google’s findings, is the concept of “psychological safety,” a model of teamwork in which members have a shared belief that it is safe to take risks and share a range of ideas without the fear of being humiliated…
…In short. Just be nice.”
Wait, what?
Be nice.  That’s what Google found after ‘years’ of work? Be nice!?
You got that HR pros? Just tell your employees to be nice.  Google has it figured out. You can stop working now. Just listen to Google. They spent three exhausting years of research on this.  RELAX. They know what they’re doing. They’re Google. We all just want to be Google.
Mrs. Wilson was my kindergarten teacher. She was this young, beautiful black woman who seemed to be about 7 feet tall. To be fair, I was five and three feet tall, so she might have only been around 5’7″. Anyway, in 1975, she told me something very similar. In fact, I think she used those exact same words, “Be nice, Tim.”
Maybe Google should have just hired Mrs. Wilson, and saved all that time and work. Apparently, she also figured out the secret to a great workplace!

5 Ways to Create a More WorkHuman Workplace!

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Okay, what the hell is WorkHuman?

I get asked that a lot as I talk about it. WorkHuman was a concept started by Globoforce, a recognition and rewards technology solution for your employees. Last year Globoforce held their first WorkHuman Conference with the focus on how do we make our workplaces better for ourselves and our employees.

They were really the first ones to drive home and start talking about the Employee Experience. Employee engagement is more than a program. We need to focus on providing a great experience for our employees, and the engagement will be there.So, what does this WorkHuman workplace look like?  I’ve got five ideas on how you can create a more WorkHuman workplace: 1.

So, what does this WorkHuman workplace look like?  I’ve got five ideas on how you can create a more WorkHuman workplace:

1. Hire glass half-full people.  You can’t teach optimism. You can’t create it. People either have it when you hire them or they don’t. High optimism also won’t guarantee you a great employee. What it will guarantee you is someone who will continue to work to get better. People are drawn to that. Hire talented people, and make sure they share your organization’s optimism!

2. Hire people who love to recognize others. Creating a culture of recognition isn’t just about giving them the tools and resources to recognize others. That will help, but you also need people who do this naturally, given no tools or resources. This is one you can also pick out fairly easy with some well-planned interview questions.

3. Get your Leaders to be human!  Normal human, not themselves! This is an easy and cheap way to create a better employee experience. Ensure your leaders get out and talk with your employees, and not the employees they usually talk with. Actually, get them out to meet and learn who your employees really are, personally. Employees love working for companies where they feel the leader actually knows them.

4. Manage outcomes, not hours.  It’s exceptional freeing to everyone when you start actually managing by results and stop believing that hours in a seat equal results.  Don’t take this as soft. Managing by results will get you to decisions much quicker than watching someone sit in a cube! But allowing people to manage their life around their work, and still produce great results, well, that’s workhuman!

5. Care about the health of your employees, not just physical. The financial wellness of your employees might have as much impact on your employees giving you their best, as their physical health. Help them manage their financial health. The stress many of your employees feel over their finances is staggering. This isn’t about retirement. This is about paying bills, childcare, student loans, buying a house, etc. Your employees are unhealthy. Like major drug problem unhealthy, and you’re ignoring it!

Want to learn more about creating a WorkHuman workplace?  The WorkHuman Conference is May 9-11th in beautiful Orlando, FL, with speakers Michael J. Fox (he’s an awesome story teller), Mr. Happy Shawn Achor, TEDx start Ann Cuddy, and so much more. $300 off your registration by clicking on this link!  Also, if you come, I promise to get up and do sunrise meditation with you! Okay, I’ll probably sleep in, but I will definitely do sunset champagne with you! See you in Orlando! 

P.S. – If you’re looking to recharge your HR batteries, there is no better HR conference to go to!

Walking Dead: Reviving Your Talent Networks!

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You have a bunch of zombies surrounding your career website right now, and you don’t even know it.

They stumble around and look at your content, lurk at your jobs and then just stumble away when they don’t find anything to take a bite out of. Well, the folks at FOT and Smashfly are here to help you turn those zombies into real-life candidates by reviving the talent networks you probably don’t even know you have.

Who said zombies can’t turn back to real live viable candidates?! Not us, because the FOT crew knows how, and we’re going to show you, too. Join us on February 24 at 2pm EST and we’ll give you the following goods:

  • Show you the difference between a Talent Network and a Talent Community. We’ll give you ways to build your talent network into active pools of great candidates. By using and developing talent networks, you’re letting those zombies hanging out around your career site tell you “I’m next…” “Pick me…”, making it super easy to identify your next victim!
  • Help you develop a Talent Network Strategy that lasts, with little effort from your team to keep it going. The biggest problem we all face is we just don’t have enough capacity to do more. Talent networks give you the more— without the work. We’ll show you how.
  • Show you 5 ways the best companies are engaging their Talent Networks to make real placements.We won’t just tell you the ways, we’re going to hear about straight from a Talent Pro who is using these now to successfully hire and fill position within her company.  The good, the bad, the dead. You’re going to hear it all!
  • Give you 3 things you can do with candidate contact information before they even apply to your company. Talent pools aren’t about the apply, they’re about getting you to apply. Some zombies are ready to eat, some are just milling around being zombies. What do you do when potential candidates aren’t ready to eat? We’ve got the answer.
  • Provide insight to how you can measure the success of your talent networks. By now we know none of this matters if we can’t back it up with measurable data that proves it works. Talent networks, and the data you get from them, will give you a ton of insight to what is working in your Talent shop and what might need some tweaking.

Don’t let your time get “eaten” up by a bunch of zombie candidates who will never fill the needs your company has. Learn how to build great talent networks that will give you real live placements, with less effort than you ever thought imaginable. It’s time to fight back and win against your walking dead applicant pool!

Come join the FOT Zombie Hunting crew on February 24 at 2pm EST and learn how you can implement and take your talent networks to the next level!

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Recruiters – Have You Figured Out Snapchat? You better…

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I’ll be the first to say, I don’t currently use Snapchat.  My sons do. In fact, they use it constantly. So, do their friends. Teens and College students are using Snapchat to communicate with each other in a major way, and you are starting to see major stars and athletes join as well. Unless you have kids from the ages of 12-22, you probably have no idea what Snapchat even is.

Why should you care? Check out this chart:

Screen Shot 2016-02-03 at 8.17.52 AM

 

Two years ago the use of Snapchat didn’t even register. In the spring of 2015, it was 13%. What do you think it’s right now? My guess is over 25%, maybe even more!

This isn’t necessarily about recruiting on Snapchat. Although, I know some folks will do this and find a way to be successful in some certain areas. Most of won’t.

Understanding and using Snapchat is about knowing how the talent you want to recruit likes to communicate. It’s about building your brand on a communication channel of your target audience.  You can dismiss it, but your competition probably won’t.

Another interesting thing about the chart is the dramatic shift from teens out of Facebook.  We’ve seen this in the industry for a while. As Mom and Grandma jumped on Facebook, the kids jumped off in a major way!  I suspect, and we’ll eventually see the data to support this, is that when they stop being kids, those kids will come back! Either way, Facebook is still an important tool to understand as well, because we recruit more than young adults!

Check out this tutorial on Snapchat to see what it’s all about:

Also, check out this great piece by SocialTalent on How to Use Snapchat to Recruit.

Would You Fire Your Top Performer for Punching Another Employee?

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The world of the NBA brings us the real live HR Game Show – What Would You Do?

I know most of you could care less about professional basketball, and I promise, this post isn’t about basketball. In case you didn’t hear last week, Los Angles Clippers Allstar, Blake Griffin, punched an equipment manager of the team, Matias Testi, after a game, while out at dinner.  In the face, more than once, and he broke his hand doing it. So, now he can’t play for the next six weeks.

Most people just chalk this up to stupid, overpaid, professional athlete does wrong. Not even page 1 news. Almost happens on a weekly basis.

For those HR Pros in the audience, you know, the Clippers have a major problem now!  One employee just did bodily harm to another employee. Not only that, your BEST employee just did bodily harm to an employee that can be replaced by a million people in a second.  Your best employee can’t be replaced, and if your competition gets him, it hurts your company. That’s pretty close to the truth.

So, tell me Mr. and Mrs. HR Pro – What Would You Do?

Let’s break down some options:

1. Fire both parties. It takes to get your butt beat. Both were engaged in a verbal spat that one party took further.

2. Fire Blake. He’s twice the size of the guy he hit, and he’s at a much higher level within the company, thus his responsibility is much higher on how he acts.

3. Don’t fire either. Which is probably what’s going to happen – but would never happen in the ‘real’ world. The two parties involved are friends. Something happened that shouldn’t. The lower employee has the job of his life, constantly surrounded by millionaire athletes, he doesn’t want anyone fired. He probably wants to apologize that his head wasn’t softer so he didn’t break Blake’s hand.

4. Fire Matias. He’s replaceable. You could easily cut a severance agreement for a small price and all this goes away. Being in the position he was, he should have known not to push Blake’s buttons and the value Blake has to the franchise.

5. Suspensions all around. Suspend Blake and Matias for their involvement in the industry. The problem with this is the Clips are trying to make the playoffs, probably will, and they’ll need Blake, which is about the same time he would be coming off this injury. Are you really going to suspend your best employee for the playoffs? Heck no. I don’t care about Matias, you can suspend him, no one will notice.

A real HR pro in this situation only has one option. Fire Blake.  He’s demonstrated that he’s willing to physically harm an employee of the company, put the organization in harm’s way by missing games, and even self-implode by not controlling himself in a scenario a normal person would.

This is where reality kicks real life HR Pros in the teeth.

The real call here is to get rid of Matias.  This decision on all fronts leaves the most positive outcomes for all involved.  The Clips get rid of a low-level employee for very little money. If he’s truly a friend of Blakes, he won’t cause problems, he knows where the real money is in this relationship. You can’t leave the possibility, even the remotest, of this, happening again. With Matias on the team, this could always happen again.

Real HR Pros gasp at this scenario because we all know where this would lead in real life. The courtroom. That’s where you miss one really smart play here, that you also can use, the severance agreement. Get them to sign the paper, hand them a check, move forward. The Clips would be smart to move forward, not without their best player, but without an equipment manager, they could easily replace.

Do I do anything with Blake? Yeah, something has to happen. I probably give him the biggest fine I can under the collect bargaining agreement, and maybe even go higher, just to prove a point, knowing it will get knocked down.

Agree or disagree? Hit me in the comments!

Hands-Free HR – HR Self Service for the Next Generation!

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Remember the first time you got to use Hands-Free with your smartphone? For those of us who live on our phone, it was life changing! Wait, you mean I can drive, I can cook, I can workout and still get this call done? Yes, I want that. No, wait, I need that!

Now, imagine you could do that with your employees. No, not talk to them more. But be able to give them all they need, without being able to talk to them, or at least, eliminate the day-to-day mundane HR needs that all of our employees have.

HR Self Service has been around now for two decades. The difference today is Hands-Free HR at the most dynamic companies is being delivered in a way that does what we all hoped for when it was first launched. The problem with traditional HR self-service models is that HR still does most of the heavy lifting. Hands-Free HR puts the knowledge and the skill in the hands of the employees and allows HR to focus on strategies that make your business successful.

FREE Webinar Alert!

Marjorie Borsiquot (Assistant Vice President of Business Process Integration for Georgetown University) and I will discuss how the best organizations today are delivering a hands-free HR experience to their employees. The tools and processes they use to make this successful, and feedback from those on the front line making it work today.

Click here to register for this SHRM Webinar, sponsored by the great folks at PeopleDoc!

I’m really excited to dig into the details of Georgetown University’s transformation of their HR service delivery. For those of you that work in complex organizations like public education, healthcare, and multi-unit delivery, this will be very insightful!

Look forward to you all joining me on Wednesday, February 10th at Noon EST!

Hero Ball: Coming to an office near you!

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If you played ‘ball’ sports, you know the concept of Hero Ball. It’s exactly what it sounds like.  One guy or gal trying to be the hero of the team and doing too much, or not playing within the team concept. They want to be the hero! The hero doesn’t pass. The hero takes the big shot. The hero tries to win the game all by themselves.

Hero Ball is permeating almost every part of our worlds.  You just can’t be friends with a group anymore, because one friend is trying to be ‘hero friend’. You can’t be a normal member of your church because someone is trying to be ‘hero practitioner’. And, yes, we are all seeing this at our workplaces!

Don’t blame the millennials. Heroes come in all ages, shapes, sizes and creeds!

I’m going to blame our celebrity culture in America.

You can no longer just be a good standing member of society.  You know have to be a rock star! It’s not good enough to have your kids participate in sports, they have to participate on the best team.  You can’t just run for your health, you to run marathons! You can’t just show up every day and give a solid 9 to 5 to your company, you have to be willing to give up your life for your company. Or, you just don’t really care, do you?

How do you know you’re in a Hero Ball death spiral?

First, take a look at how you define success. If you define success as everyone needs to meet the same as your top performers, you’re going down a hero ball path. The definition of success isn’t defined by who does it best. Those are your top performers. You need to define what is successful, by what is expected of someone to be above average. You’re facing an uphill battle, and a ton of turnover, if you’re defining success by how your top performers do!

Second, are you rewarding individual outcomes more than you’re rewarding organizational outcomes, in the long run? I’m all for rewarding individual effort, in fact, it’s one of my favorites. Ultimately, though, you have to know that those individual efforts combined, are leading you to a greater organizational outcome. Otherwise, you risk the individual effort, working counterintuitive to the greater good.

Lastly,  to your employees seemed overly concerned about their personal outcomes and position, even in the face of organizational success?  We hear so much about how great top performers are for your organization. Which is mostly true. Top performers do a lot. But, they don’t do everything. As the saying goes, the world needs ditch digger too! In organizations, we need employees who aren’t all top players, that are willing to fill a much-needed role, which is usually not a Hero!

Hero ball is really fun…for one person.  Unfortunately, we are living in a society that seems to love the idea of hero ball.  No one wants to be part of the team, they want to be ‘the’ team.  No one wants to set up another employee for success, they want the success themselves. The organizations that will prosper in the next decade will not be those with the top performers. It will be the organizations that figure out how to have top performing teams.