Category Archives: Employment Brand

Working at Amazon Sucks Because They Make You Work!?!?

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So, if you didn’t see it last week, Business Insider decided to run a story about how awful it is to work at Amazon in one of their warehouses. Why is it awful to work one of those hourly paying jobs? They time your breaks, limit you screwing around talking to coworkers all day, and hold you accountable to work! The horror!!!

You didn’t take that job at Amazon to actually do work! How dare they!

From the article:

Amazon “pickers” move around the warehouse on a predetermined route to collect items for delivery, scanning each one with a handheld scanner, which times the length between scans, employees said.

They say pickers must hit a certain number of scans per hour, and if they miss their targets, a manager will show up to see what they’re doing.

Employees say that things like spending time talking to co-workers, going to get a drink, or even taking too long to find a package are billed as “time off task,” too much of which leads to penalty points for an employee. Get enough of those, and you’re fired.

That — combined with security cameras dotting Amazon’s warehouses, its airport-style security checks, and short breaks — makes employees feel like “robots,” they said. And it’s all in the service of getting those parcels out faster.

So, Amazon puts performance targets on hourly workers and has security cameras to make sure no one steals all of the stuff Amazon has in their warehouses. Yeah, that sounds awful!

Amazon also doesn’t allow hourly workers to bring their cell phones into the warehouse and they must lock them in lockers. They can access those on their 2 fifteen minute breaks, or their 30-minute lunch break. Amazon also has each employee go through a metal scanner when entering the warehouse. I think a lot of employees would love that level of security at their job!

So, I have a bit of a unique take on this because one summer when I was in college I worked as a picker for a grocery wholesaler in a warehouse environment!

One major complaint in this article is that the expectations are too high for Amazon warehouse workers. You can’t even go to the bathroom for fear of missing targets, and you get in trouble for talking to co-workers while you’re on the clock, if you miss those targets.

My first month as a Picker was awful! I never made ‘rate’ (met my targets) because I didn’t know how to do the job well. I was stressed out! By month 3 I made my targets easily, but it was about effort and knowing how to work most efficiently. The targets are based on how long would it take a normal performing employee to do certain tasks.

Let’s say a Picker gets an order and that order target is 30 minutes. The best Picker can probably do that order in 20 minutes. The extra 10 minutes they can bank towards their overall daily target. The worst worker might take 45 minutes to complete that order, so now they’re behind. So, you can see how someone who is on task and focused can actually give extra effort, make target easily and the day really isn’t so bad.

I can see how some of the things happened in the article because if the job is important to you, you’re going to do what it takes to keep that job. But, I’ll say, these are outlier behaviors and inappropriate and it sounds like Amazon terminated individuals doing this.

Amazon has made it crystal clear in everything they do when it comes to hiring. We only want to hire people who want to work hard and be successful. CRYSTAL CLEAR! Many people want to work at Amazon because they have really good pay and benefits. Unfortunately, most people can’t handle the expectations. That doesn’t make Amazon a bad place to work.

I’m not saying Amazon is the best place in the world to get a job. For some, it will be, for others it won’t be. Is Amazon a bad place to work? No. Is Amazon a hard place to work with high expectations around performance? Yes.

I think it’s a shame that Business Insider would actually write this garbage as an Amazon attack piece. They should be writing it from the take of why aren’t more employers trying to emulate what Amazon is doing!

The Weekly Dose of HR Tech: @HRmarketer now has Employer Brand Advocacy!

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On the Weekly Dose this week I review HRmarketer’s new Brand Advocacy product. If you don’t know who HRmarketer is they are someone you should probably take a look at. They were originally developed as a real-time data and HR industry insights product to help drive HR marketing and media relations campaigns, primarily for the HR vendor community to sell better to all of us (and they still do a great job at doing that!).

What HRmarketer found out over the past years was that they had built most of what an Employment Brand function would need to have a fully automated employee brand advocacy tool as well. Since they already built a brand advocacy tool for vendors, building one for employees was pretty similar with a few changes.

So, what the heck is an employee brand advocacy tool!?

Think of Employee Brand Advocacy the way you think about all those consumer brand you follow socially and love. One of my favorite brands is Nike. I follow them on Instagram, FB, Twitter, etc. If they share cool content, I tend to share a lot of that cool content with my followers. As you can imagine, Nike loves this kind of content share, because it’s coming from a fan.

Now, think about how you can use that with employees with your employer brand.

Not all of our employees love us. Some just like us, or they’re on the path to loving us! We all have a few employees that are truly in love with us! They love us, we love them! If you asked these employees to share some content with their networks, they would in a second! Without even asking why. Remember, they love you!

If you truly want to build and grow your employment brand, you need employee brand advocates! Now, you can do this manually and send a million emails asking for help, then send more emails showing them a piece of content to share, then hoping most will share. You can do that. It’s tough, and it’s hard to maintain.

This is where HRmarketer comes into play by automating the entire employee brand advocacy function for you! It’s like Employee Brand Advocacy on steroids!

What I like about HRmarketer’s Employer Brand Advocacy program:

– It’s priced to get people to test it! You don’t pay by the size of your company, you pay by the number of advocates that use the program. So, you can start small with one group and see how it works, then, as you prove the value, you can expand where you need it. (HR vendors should take note, this is a great pricing model).

– Super easy to create as many employee groups as you want. By skill, by location, by demographics, by hiring a manager, etc. Want more female referrals? Just create a group of all of your female employee brand ambassadors and have this group share content and job openings with their network.

– Advocates don’t have to live inside the platform. Once it’s set up and permissions approved, email reminders of new content go directly to your ambassadors who can then pick and choose what content they share and how they share it. You can also set up mobile and desktop notifications as well for new content.

– It measures the analytics so you have real data on the effectiveness of various content you share. Plus, you can also see which advocates are having the most impact, and figure out how can you leverage these employee ambassadors even more, or even set up rewards.

I’m a gigantic fan of this technology!

If you’re running a large TA shop, an employee brand advocacy program is a must. If you want to do it really well, employee brand advocacy automation is a must. HRmarketer made this platform super easy to use, you don’t have to be techy to use it, and they made it cost effective to test and show your organization the value.

So, I tell you to demo a lot. I know, I love tech and I geek out about this stuff, but this is one you really need to demo if you want to start an employee brand ambassador program, or just have interest in what and how other organizations are using these programs to expand their employment brand. Just demo it, you’ll see!

The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net

Want help with your HR & TA Tech company – send me a message about my HR Tech Advisory Board experience.

Career Confessions from Gen-Z: What Social Media Should You Use to Recruit Gen-Z?

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Like my Gen-Z counterparts, social media has been a part of my life from a very young age. Unlike many of my fellow Gen-Zer’s, I may have less Twitter followers than one of my parents, but I like to think my knowledge of social media is up with the rest of them.

Social media branding can be a make or break asset for companies. Too much advertising can make you seem old-school or unapproachable, but too little activity will make you seem irrelevant. It is absolutely vital to create a brand through social media in order to appeal to Gen-Z. Here’s the lowdown on each major social media platform and how to use them for the greatest success:

  1. Twitter: Twitter allows for the greatest interaction between you and your potential employees. I recommend to maintain a large and active Twitter presence and do your best to interact with people or current events/trends, rather than posting only ads about your company. (Look at Wendy’s Twitter interactions for an example).
  2. Facebook: While Facebook’s influence is still the largest of all other platforms, Gen-Z is not the most active on this site. We may all have profiles, but we are not as active on this as other sites, like Twitter and Instagram. I would keep a steadily active presence, but focus your Gen-Z branding efforts on the other platforms.
  3. Instagram: This one is tricky. Although it’s my favorite social media site, the little interactivity amongst users makes it difficult to recruit. I would focus your video content here since Instagram and Instagram stories are widely used for short video clips and it is an easy way to find a Gen-Z following.
  4. Snapchat: All I have to say is STAY AWAY. Please do NOT try and recruit people on Snapchat. Not only is it awkward, it is not the place people go to in order to look for a job. The only feature that is usable for recruiting efforts is the stories feature, and I would recommend using this on Instagram instead.
  5. YouTube: Like I said in my last article, go crazy on YouTube. Get that video content going and go share it on Instagram, Facebook, Twitter etc. Utilize YouTube to the best of your ability and it may result in big success.

While I may not know a lot about HR, I know a lot about social media and Gen-Z. Social media can seem very daunting, but all it takes is a little effort and a little personality. Try to be different. It will be evident if you are making an attempt to brand yourself over social media and Gen-Z will realize that. We’re not all social media crazed monsters like our parents want you to believe. I promise.

Let me know what you think about social media branding in the comments! What’s working for you? What isn’t!? 

SpamBrands: Is there really any difference between Employment Brands?

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I have a belief that 9 out of 10 employment brands are exactly the same. Meaning, if you were to really go out and ask candidates to give you specific differences between employment brands, they wouldn’t be able to tell brands apart.

EB #1 only hires the best talent, treats their employees with dignity and respect, values diversity, has a fun work environment, and really listens to their employees.

EB #2 does the same thing as #1 but in green!

EB #3 does the same thing as #1 and #2, but they also only hire top talent.

EB #4 does all of that but they pay for performance.

At this point in employment branding history, we are really just creating SpamBrands! Our brand is just like that brand, but better! How are you better? Because we say we’re better!

I do think we have a few special employment brands in the world. So, the big question becomes what makes those brands truly standout from all the spam we get bombarded by on a daily basis?

I had this idea a while back, about SpamBrands, but I sat on it because I didn’t know how to answer that question. The answers I kept coming up with was just more spam! Not real differentiators that made a difference.

I’m not sure if this is right or not, but in with my limited marketing knowledge, it seemed to make sense. I believe the only true employment branding differentiation that your organization has is:

A truly transformational leadership vision. 

Any organization can pay more. Have better benefits. Have great diversity. Have tremendous leadership soft skills. Any organization can make the product you make cheaper and better. Etc. Etc. Etc.

It’s an extreme rarity to have true leadership vision! Elon Musk vision. Steve Jobs vision. Henry Ford vision. Oprah Winfrey vision. Crystal clear, inspirational, unending. A vision that stands out front and employees will follow it like without question.

So, if this is the case that the only thing that really separates our organizations is a transformational vision and someone who can lead it, and the rest of us are basically the same, what are we really telling candidates? Isn’t it just spam? If it is, isn’t employment branding just a giant waste of time and resources?

I’m going to say NO!

Didn’t see that coming, right!?

Basically, we are living in an Instagram world. Most people see great design and a savvy media strategy as something that is ‘better’ than something that doesn’t have that.

Employment branding works because marketing works.

It doesn’t mean you’re actually a better employer to work for. Let’s not be naive. We can all play the game, and get that’s it’s a game. It doesn’t make you or your organization bad for playing the game. But it is a game if you don’t have that transformational vision.

It’s even cool if you truly believe your company is a great company! Belief is what separates good from average for most employers. I mean belief is what transformational vision is based on.

So, what’s the favorite part of your SpamBrand?

Is This a Major Sign Your Company Culture is Broke?

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Or, is this just the reality of workplaces today, in the world we live in with the #MeToo and #TimesUp movements?

That’s the question I was asking myself this week when the Wall Street Journal reported that a group of female employees at Nike circulated their own survey about workplace behaviors. Here are some details from the Quartz at Work article:

According to The Wall Street Journal, the developments were precipitated by an employee-led survey circulated among women at the company. It reportedly asked respondents about inappropriate behavior by men at the company and gender inequities more generally.

Sources told the paper that Parker eventually learned of the survey, which led to a recently completed six-month formal review of company culture. Then, last week, employees learned that Nike brand president Trevor Edwards, widely considered Parker’s likely successor, would step down in August, while one of his top lieutenants, vice president Jayme Martin, was terminated immediately. According to the Journal, the two men “protected male subordinates who engaged in behavior that was demeaning to female colleagues.”

So, before I give you my opinion, I have to tell you I’m a complete Nike fanboy! My first pair of Nike’s happened around the 6th grade when I was in high school the first Air Jordan’s were released. I saved my money all summer to get my first pair (by the way, I came home from college to find my Dad mowing the lawn in these same shoes, believing since I left them in my closet I no longer wanted them!). I’m not a complete sneakerhead, but I’m a wannabe sneakerhead for sure. I love Nike, as much as anyone can love a brand.

I believe Nike’s culture is fine. It’s probably better than most places to work in the world by a great deal. I feel this way from people I know who work there and feedback I hear in HR circles. Nike is not Uber, by a million miles.

I think this shows that every workplace, no matter how good, still has some things we need to clean up. Should female employees at Nike have to circulate their own survey to deal with poor workplace behaviors? No. But, understand that Nike, over most companies, hires emboldened, powerful women. That means this isn’t surprising. The surprising part would be that these women didn’t take action.

I’m not sitting in Nike, so I don’t know if the response that happened was right, or enough. On the outside looking in, it seems like the senior leadership team handled this appropriately.

In the past, I can only imagine how this would have been handled, but my guess is it wouldn’t have been with a senior leader leaving the company, it probably would have been a lot of coaching these female employees around the appropriate way to lodge a complaint, followed by many of these females eventually leaving or being pushed out.

That was the old HR/leadership playbook. That playbook no longer works.

I would love to hear your opinion on this real HR issue and how it was handled by a very visible brand? Hit me in the comments!

 

How to be an Adult! An Employer’s Edition

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Don’t buy into the hype! “Oh, just do what you love!” That’s not being an adult, that’s being a moron! Just do what makes you happy! No, that’s what a child does.

“Tim, we just want to hire some ‘adults’!” I hear this statement from a lot of CEOs I talk with currently!

That means most of the people they are hiring, aren’t considered adults by these leaders. Oh, they fit the demographic of being an adult from an age perspective, but they still act like children!

I tell people when I interview them and they ask about our culture I say, “We hire adults”.

That means we hire people into positions where they are responsible for something. Because we hire adults, they take responsibility for what they are responsible for. If I have to tell them to do their jobs, they’re not adults, they’re children. We don’t employee children.

I think about 70% of the positions that are open in the world could have the same title –

“Wanted: Adults”.

Those who read that and got it, could instantly be hired and they would be above average employees for you! Those who read it and didn’t understand, are part of the wonder of natural selection.

How do you be an Adult?

– You do the stuff you say you’re going to do. Not just the stuff you like, but all the stuff.

– You follow the rules that are important to follow for society to run well. Do I drive the speed limit every single time? No. Do I come to work when my employer says I need to be there? Yes.

– You assume positive intent on most things. For the most part, people will want to help you, just as you want to help others. Sometimes you run into an asshole.

– You understand that the world is more than just you and your desires.

– You speak up for what is right when you can. It’s easy to say you can always speak up for what is right, but then you wouldn’t be thinking like an adult.

– You try and help those who can’t help themselves. Who can’t, not who won’t.

My parents and grandparents would call this common sense, but I don’t think ‘being an adult’ is common sense anymore. Common sense, to be common, has to be done by most. Being an adult doesn’t seem to be very common lately!

So, you want to hire some adults? I think this starts with us recognizing that being an adult is now a skill in 2018. A very valuable skill. Need to fill a position, maybe we start by first finding adults, then determining do we need these adults to have certain skills, or can we teach adults those skills!

The key to great hiring in today’s world is not about attracting the right skills, it’s about attracting adults who aren’t just willing to work, but understand the value of work and individuals who value being an adult.

I don’t see this as a negative. I see it as an opportunity for organizations who understand this concept. We hire adults first, skills second. Organizations that do this, will be the organizations that win.

The Motley Fool has a great section in their employee handbook that talks about being an adult:

“We are careful to hire amazing people. Our goal is to unleash you to perform at your peak and stay out of your way. We don’t have lots of rules and policies here by design. You are an amazing adult and we trust you to carve your own path, set your own priorities, and ask for help when you need it.”

You are an amazing ‘adult’ and we trust you…

If only it was so simple!

3 Ways Employers Should Be Encouraging March Madness!

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For those that know me, I’m a huge basketball fan.  Pro, college, AAU, high school, hell, if you really dig into my past you would probably find me hanging out at some playground breaking down the defense effort of a pickup game between grade school kids.  So, when March Madness time comes around each year I’m like many of your employees.  I’m trying to find the best ways to work and watch basketball, or at the very least stay up on my brackets and see who is getting upset!

With all the hype over the past few years about lost productivity, do to March Madness, in the workplace.  I felt it was my duty to provide HR Pros with some helpful tips and tricks to get your staff to highly productive during this time of year.

Here are my ideas:

1. Put up TVs throughout the office.  Let’s face it, you really only have one or two hoops junkies in the office, and those folks usually spend vacation time to ensure they don’t miss a minute.  Everyone else just wants to see scores and highlights.  They’re a casual fan.  They’re willing to work a perfectly normal day, and will probably be just a productive, if not more, with the TVs steaming all the games in the background.  Plus, if you get a close game or big upset, you’ll get some team excitement in the air.  This also stops most of your staff trying to stream the games on their desktops for the entire afternoon.

2. Call off work those afternoons.  Let’s face it, March Madness is pretty close to a national holiday as we will ever get.  Doesn’t matter if you’re female or male, young or old, what religion you are, we all love the drama and excitement of March Madness.  Just close the office.  Make a deal with your staff to reach certain goals and if they’re met, take them to the local watering hole yourself and have some fun with it.  Employees like to rally around a fun idea.  You don’t have to make everything fun, all the time, but once in a while, it helps to lift productivity.

3. Shut off all access.  Yep, you read that correctly. Have IT shut down all access to anything related to March Madness.  Threaten to fire any employee caught checking scores on their smartphone, or calling a friend to see how it’s going.  Fear!  Fear is a great short-term lifter of productivity.  Whether we like to admit it, or not, it’s true.  If you went out right now into your office and told the entire staff at the end of the day you’re firing the least productive person, you would see productivity shoot through the roof!  You would also see about half your staff, the half you want to keep, put in their notice over the next 4-6 weeks.

The reality is, most people will do business as usual.  While the CNN’s of the world love to point to the millions of dollars American corporations lose during March Madness, it’s no different than so many things that can consume our thoughts in any given day.

I do think HR and leadership, each year, lose out on a great way to have fun and raise engagement during March Madness.  It’s something most of your staff has some interest in, and depending on your city and the schools your employees went to, it can get heightened pretty significantly.

For the record, I’m not picking Michigan State.  I want to with all my might, but I’m nervous that my bracket mojo would work the opposite, so I’ll pick someone else, and feel awesome when Sparty wins and I lose my bracket!

 

Career Confessions from GenZ: Are you Pre-boarding Interns?

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College orientation was one of the most uncomfortable and awkward experiences of my life. I would say that most other current college students would attest to this. I think it’s very unreasonable to expect a group of 18-year-olds to meet for the first time and become friends in a short time span while learning everything you’re supposed to know about the school you are attending.

Thankfully I am through the college orientation process, but I have a lifetime of job orientations ahead of me. Apparently, this process in the workforce is called “onboarding” (thanks, Dad!), but to newbies like me, we invented a new term to describe this orientation called “pre-boarding”.

This new style of onboarding is a more in-depth look into general ideas about the workforce in addition to normal onboarding events. This is for people that have never worked real-life jobs before (yup, that’s me). I like this idea of pre-boarding because I am a very curious person that has a million questions and likes them all to be answered! So, here are some specific topics that I want companies to focus on while pre-boarding newbies like me:

  1. Dress Code: For someone that has always put a heavy emphasis on what I wear, this is very important to me and other young people. The words “business casual” mean absolutely nothing to me. I need concrete examples of what to wear and this means VISUALS.  I want someone to show me pictures or even show me real-life examples of what I should be wearing every day to work. Please and thank you.
  2. Logistics: I’m calling this section logistics because it encompasses a whole array of logistical things. I need to know where to park, where to sit, when I eat, where I eat, where’s the bathroom, when I’m supposed to arrive, when I’m supposed to leave, among many other things. And I would like a concrete answer to all of these. Coming from a school environment, like most newbies are, we are always told when to do things and how to do them. Therefore, it is important to realize this and adhere to how your new employees have been given information for most of their lives.
  3. Job-related content: This part of the pre-boarding process should be different for every job because it has to do with the specific duties and tasks that new employees will be performing. This can include things like meeting your fellow team members, learning how to use certain software or programs, and other instructional demonstrations as needed (you guys already know how to do this part). Will I have a laptop, desktop, no computer, no desk? Should I bring my own laptop? What about my phone, you know I’m not going anywhere without that!? 

I’m sure I’m forgetting a million other things that are important, but these are just things that I specifically worry about. For this pre-boarding process, it is extremely important to leave all questions unanswered. Gen-Z (and young people across history) DON’T ask questions, so it is important to make sure you think of everything beforehand. This process will help alleviate pressure from your new employee and will warrant an easy and successful transition into their new position.

Here’s to hoping that my future bosses will be reading this post to make it easier for me!

 

HR and TA Pros – have a question you would like to ask directly to a GenZ? Ask us in the comments and I’ll have Cameron respond in an upcoming blog post right here on the project. Have some feedback for Cameron? Again, please share in the comments and/or connect with him on LinkedIn.

 

The Top 100 Fortune 500 Employment Brands Report @WilsonHCG

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RPO provider WilsonHCG released their annual Employment Brands Report for 2018. The report lists the top 100 employment brands based on an algorithm Wilson put together, and they are:

#1 – Johnson & Johnson

#2 – Intel

#3 – IBM

#4 – Lockheed Martin

#5 – Proctor & Gamble

#6 – General Motors

#7 – J.P. Morgan Chase

#8 – Dow Chemical

#9 – Cummins

#10 – ADP

So, how does that Top 10 feel at first glance?

I had some problems. The top 10 list seems a bit dated. Like it might be better titled, “Employment Brands People Over 40 Would Love to Work for!”. If someone on the street came up and said, “Tim, you can win a million dollars by telling us the 3 top Employment Brands in the U.S.” I would immediately say – Google, Apple, Facebook.

Google is on the list and in the top 20. Facebook is down at 61. Apple is NOT on the list! Also, no Nike. Very strange.

So, I looked at the criteria. How did this big RPO firm that sells to the Fortune 500 come up with this list? Here are the criteria for having a ‘top’ employment brand:

  • Career Page – Okay, that’s important to a great employment brand, solid start!
  • Job Boards – Um, what!? Your use of Job Boards has nothing to do with your Employment Brand! In fact, I would argue organizations with great employment brands don’t even have to use job boards.
  • Employee Reviews & Candidate Engagement – Okay, we get it Glassdoor has data.
  • Accolades – By whom? Me? You? This is also gamed as it’s “Best Places to Work”, “Most Admired”, etc. Which are all pretty much pay to play schemes.
  • Recruitment Marketing – RM is not EB. You can be great at RM – Amazon, and still have a weaker EB.
  • Corporate Social Responsibility & Recruitment Initiatives – Recruitment Initiatives? Could one of those happen to be – “Use RPO”? Just asking for a friend.

Okay, I’ve had enough fun with Wilson and the report, there was some actual good data that came out of it as well.

The biggest one that really hits home is this: The top 100 on the list scored 805% better than the bottom 100 on the list! That’s a giant disparity and really talks to the fact that EB (or more RM in this case) still has so far to come, but many top brands are beginning to separate from the pack.

Wilson found that top scoring companies had better alignment with marketing, which completely makes sense and it should be that way. Employment branding and recruitment marketing done in a silo, is a whole lot of wasted effort and resources. Your candidates are often your consumers, and while marketing messages can be vastly different from recruiting messages, the tone and voice should be similar.

Go check out the report, you can download a copy here! Under each of the six measures, the report does a great job of giving specific things organizations can do to better themselves.

Generational Profiling – The Newest Trend in Recruiting!

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We all have heard and know what Racial Profiling is, right?

Well, we get to add something new to our toolbox in recruiting, Generational Profiling!

Targeting someone because of their race is awful and illegal. Targeting someone based on their age is no different. It’s called it Generational Profiling and we are in the middle of an epidemic.

Take a look at the average age of these super popular tech brands:

You don’t have to be a genius to understand what’s going on in hiring in these companies. Remember a couple of years ago when we all got hot and bothered because Facebook and the like weren’t hiring women? Please educate me on how this is any different.

If the world, especially our work world, is moving to more and more of a technology focus, what are organizations doing to ensure they hiring for diversity across generations? I’ll tell you! Nothing! It’s not on the radar of 99.99% of organizations. We don’t give a crap if we hire older workers or not.

But, TIM, you don’t understand, older workers don’t get tech and they don’t want to work in tech!

Really?

Here are some fairly significant tech companies, compare them to the ones above:

27 years old average age of employees to 38 years old average age employees is statistically significant in a giant way!

IBM, Oracle and HP value the diversity of generations in the workplace, and are probably more likely to not be generationally profiling when hiring.

You hear “Generational Profiling” when CEOs of Fortune companies speak at shareholder meetings. They will say things like: “We need to ‘modernize’ our workforce”. They aren’t talking about re-skilling, they’re talking about getting younger, believing that’s their real problem. These old farts can’t do what we need to be done.

So, what do you do about it?

We, talent acquisition, need to start calling this crap out! If your hiring managers weren’t hiring women or minorities because of poor ‘cultural’ fit, you would call them out.

In Generational Profiling, ‘poor cultural fit’ equals ‘overqualified’. “Yeah, I don’t want to hire Tim because he’ll be bored in this role.” Bullshit. You don’t want to hire Tim because you might be challenged by having someone on your team that knows something you don’t!

We have the data to show generational profiling. You can put a report together that shows each hiring manager by age and years of experience, then show the exact same thing for their team, then show the candidates presented in the same manner. A really interesting thing will happen! You’ll instantly see which managers are profiling hires by age!

-Tim is 27 and has 6 years of experience post-college.

-Tim’s team’s average age is 24 and has 3 years post-college.

-Tim’s interviews selected average age is “X” with “X” experience.

-Tim’s interviews declined average age is “X+” with “X+” experience.

Stuff just got real!

No one, and I mean no one, likes to be called a racist or a sexist. Our hiring managers should feel the same way if they were called and ageist, but they’re not. We need that to change.

By the way, you will see this in promotions as well…