Do you LOVE someone you work with?

Posted on November 1, 2017 by Tim Sackett

Almost two decades ago Gallup research came up with the Q12 of employee engagement. Basically, twelve questions you could give your employees to measure their level of engagement. Soon after, a multi-billion dollar industry was born and everyone in leadership and HR started to worry about how we could get and keep our employees engaged.

I thought most of it was crap and still do. Engagement for me is like watching a puppy chase it’s tail. They will never catch it, and if they do, it’s pretty unsatisfying after a while! Employee engagement is the same thing. I’m not saying you want disengaged employees, but where does it end, or does it ever end?

Once you go down this path of ‘training’ your employees you will do stuff to keep them engaged, they will continue to need stuff just to stay at that same level of engagement. Offer a kid a cookie and he’ll do what you say. Give a kid a million cookies and he loses interest in cookies.

The one piece of the Q12 I like is the question:

“I have a best friend at work.”

It’s pretty simple and straightforward. If you have a best friend at work, you’re more likely to want to stay at that job. I mean, heck, you’re best friend is there! What’s better than going to work each day with your best friend!? Not much!

Now, take that concept one step further. Instead of a best friend, do you ‘love’ someone at work? Imagine how you would support a coworker that you love!? It would be off the charts!

That’s what I love about the photo above from the World Series with Justin Verlander and Jose Altuve. For those who don’t know, Justin Verlander is a pitcher who came to Houston from Detroit this year at the trade deadline. So, Justin was very new to the team, but much needed if they want to win the world series.

There’s a long history of superstars coming together on a team and it not working out because egos get involved.

Jose Altuve is the best and most popular player in Houston. He’s a superstar. Justin Verlander is one of the top pitchers in baseball, in history. He’s a superstar. Want to know how one ultra-high-performing player welcomes another ultra-high-performing player and makes sure ‘culture’ and ‘ego’ will not be an issue?

Just look at the photo!

In an interview, Jose Altuve was asked about Justin Verlander and he said, “I literally love Justin Verlander”. Verlander was told what Jose said and had these shirts made up. These are two dudes who get it!

T3 – The Reputation of Your Company As An Employer Actually Might Matter!

Posted on October 31, 2017 by Tim Sackett

Okay, I know Glassdoor has worked for a decade to make you believe that your employer reputation matters. Their own data says that 70% of candidates will check a companies reputation before making a career decision, and they have 40+ million candidates going to their site on a monthly basis.

The problem is, I don’t think most employers really thought that much about it, honestly.

Quick question: Have you gone out and claimed your company’s Glassdoor profile?

I always like to ask that question when speaking to HR and TA leaders and it’s not too surprising to find most of the leaders in the room, over 50%, have not, or did, but have no real interaction with the site. If your employer reputation was that critical of a decision point for candidates, 99% of leaders would be on top of this and active in protecting their employer reputation online.

Glassdoor, like most great HR and TA technology platforms, does some things really well. The first thing they had to do was create a problem we didn’t know we had! Welcome to your employer reputation! OMG! I didn’t even know that was a thing until someone made it my thing! It’s actually great marketing!

Want to sell more airline flight insurance? Share a ton of stories about people dying in plane crashes! Sure you have a better chance of dying from a shark attack while simultaneously being hit by lightning, but hey, you never know when it’s going to your turn!

I think that is until recently. With the launch of Google for Jobs, your employer reputation might actually begin to matter for real this time! 73% of all job searches in the world, start on Google. The majority of the other searches probably go directly to Indeed or directly to your corporate career site, because we’ve trained people that “Indeed” is where they’ll find all jobs.

Google for Jobs is changing how job seekers are searching for jobs by basically keeping them on Google and not sending them to other sites. The other piece that Google for Jobs is doing is looking at the job search behavior, not from an employer perspective, which was done by every other company before it (because as it turns out employers pay money for this kind of stuff), but from the candidate perspective.

Google doesn’t really care how you want to make candidates jump through hoops and give them half-information about your jobs and company. Google is on the candidate side of the equation trying to disrupt. One way Google will disrupt the job search is by placing importance on your company’s reputation when it comes to job search results.

If your company’s reputation sucks, your jobs will show up lower in the Google for Jobs search results. This will be a killer to many organizations who haven’t managed their company’s reputation at sites like Glassdoor, Indeed, Google itself has tons of employer reviews (and will be getting a lot more!), plus at least a dozen other sites that track employee and past employee reviews as well.

So, what should you do?

At a minimum claim your Glassdoor profile (the free version) and respond to every single review that’s given in a position way. You might have a poor reputation, but candidates will see that you’re working on making it better.
Glassdoor is just one site, there are over a dozen you probably should be tracking. No one has time for that, but there is a technology already created to help do this on one platform called Ratedly. I actually wrote about this a while back on T3. Created by Joel Cheesman who is a really smart thought leader in the HR and TA space, and the idea is so simple and effective, and inexpensive, you should really take a look.
Get your executives to understand why this is important. Of course, you don’t want a bad reputation, but also you have this extra issue of having it affect your applicant traffic which just made this reputation thing begin to have real pain!

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market. None of the companies who I highlight are paying me for this promotion. There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find. If you want to be on T3 – just send me a note – timsackett@comcast.net Also, I advise HR and TA tech companies. Interested? Let’s talk.

Does Your Annual Review Process Include Terminations?

Posted on October 18, 2017 by Tim Sackett

By now most of you probably have had the chance to read the Telsla article where they terminated 400 employees directly after their annual review process. If not, check out the link. Also, my buddy Kris Dunn did a great write up on Tesla’s ‘unique’ culture as well over at the HR Capitalist.(Go Check it Out!)

My take is a bit different from Kris’s. Sure Tesla is a unique culture that has been ultra successful, but I’m wondering from an employee performance point of view, is firing employees during your annual process something that drives a sustainable culture?

Tesla is ultra cool, everyone wants “Tesla” on their resume or in their client list. Does that continue to be the case if you treat employees like this? I’m all for firing bad, underperforming employees, we all need to do this more and quicker. I think we all agree on that.

The question is, do you fire employees during your annual review process?

I’m wondering what the day or week before annual review time looks like at Tesla? Probably a lot of going away lunches and after hour drinks, but for everyone since no one really knows who will get ‘cut’ this time. Can you imagine those lunches!?

“Hey, team, everyone is invited to lunch next Thursday, just because, well, you know, it’s annual review time and we just want to say ‘thanks’ (“Thanks” now meaning “Goodbye” in Tesla speak) for all of your hard work, and, well, again, you just never know when one of us might want to do something else, and, oh gosh, we just never spend enough time together, so let’s break some bread!”

I’m also guessing the Friday after Tesla Annual Performance Review week is one big giant after-party!

Let’s face it, firing anyone during performance evaluation time is an awful way to run that process. You wait around for once a year to do most of your terminations, you’re not doing employee performance well at all!

If you have performance issues, high-performance companies address those issues immediately, work to correct, and if that doesn’t happen, they move to terminate as soon as it’s clear performance will not improve. Or you can wait around for f’ing ‘Death Day’ once a year and add a million times more stress to the process than is ever needed.

But what do I know, I mean it’s Tesla and Tesla knows all. Can’t wait to meet the ‘unicorn’ HR leader from Tesla at next conference I go to explain how brilliant they are for coming up with this nightmare.

HR on my friends.

The Core of Employment Branding & Recruitment Marketing

Posted on October 6, 2017 by Tim Sackett

I’m writing a book on Talent Acquisition. You can buy it in April of 2018. It’s due to the publisher on October 31. I’m almost done and finishing up the chapter on Employment Branding and Recruitment Marketing. It’s a hot topic right now in the TA space.

Like most stuff I write, I try to break down things in HR and TA that we make way more complicated than it really is. We’re just hiring people, and trying to get the most out of our employees that we can. We aren’t launching the space shuttle or performing brain surgery. This stuff really isn’t that complicated.

I asked some of the most brilliant minds in the space and they gave some great advice, tips, and tricks. Some started to get deep into the weeds, but most gave ideas that were simple in nature to execute. There was basically one theme for each function, employment branding, and recruitment marketing:

Employment Branding at its core is your organization just telling your stories to candidates.

Not made up stories of what you want people to think about you, but your real employee stories. Simple, straightforward, this is who we are and why we love who we are. Some will love you, some will not. The best EB does just that, allows people to choose, so they don’t make a bad cultural fit choice.

Recruitment Marketing at its core is ensuring your stories get in front of candidates in a way and time they would like to consume those stories.

So, it’s less “We’re a great company to work for!”, because everyone says they’re a great company to work. No one says, “Hey, we’re a better than average company to work for!” Even though, that’s probably the real truth.

There is a piece of this, though, that I think the true employment branding experts are missing.

As consumers, we are all mostly dumb. A company tells us they have the best most reliable cars and then they tell us this over and over a million times, and we believe that those cars are the best and most reliable. We actually don’t do any research to find out if these cars are actually the best and most reliable. We got ‘marketed’ to.

Recruitment marketing can work the exact same way. Put enough content out saying you’re the employer of choice, and people will recognize you as an employer of choice. The reality is the difference between a ‘true’ employer of choice, and an organization that is not an employer of choice is pretty small. Small, like, most people wouldn’t see any differences.

Most employers are stuck in the middle of delivering a fairly stripped down basic employee experience. We all offer basically the same thing for all candidates. Thus, there’s a great opportunity for marketing to tell people we ‘actually’ offer a ‘better’ experience. Say it enough times and people will believe it.

I know my EB expert friends will say this isn’t being transparent and once the candidates get hired they’ll realize it’s not an exceptional experience. But, this is also mostly bullshit. Most people don’t realize it. They’ll get hired. They’ll go to work. They’ll be super excited for the new job. They’ll post a pic on IG. Life continues. One day, three years from now, they’ll wake up and think, nothing. They won’t think either way about your company from the last company.

There are like 3 actual companies that offer up this ‘unicorn’ level employee experience that can actually match your brand. The reality of employment branding is far less sexy and fun than we make it out to be. Our stories are uniquely our own, and yet, very similar to those stories of every other employer.

I love your stories, but don’t discount the power of marketing will have on candidate behavior.

Are You Hiring Raw Talent?

Posted on October 2, 2017 by Tim Sackett

Last week I got invited down to Rock Ventures (Dan Gilbert – the owner of the Cleveland Cavaliers and Quicken Loans – yeah that Rock Ventures) to do the closing keynote for their HR and Talent Summit across the family of companies in Downtown Detroit! Fun, fast-moving culture. Seemingly every CEO of the 130 Rock Venture companies looked to be 30-ish!

As you can imagine, fast-growing organization, that can grow or hire enough talent fast enough to keep up.

One of the sessions was led by Victor You, CEO of Rock Connections, which is a call center that was built for Quicken Loans, but they found out other companies needed a high-quality call center, so they started selling their services. Most of the Rock Venture companies have a similar story. Idea by an employee, run with it, if you can make it happen, you become the CEO!

Rock Ventures is a Detroit company. When I say “Detroit” I mean “Detroit”. The entire campus is downtown Detroit. They hire Detroit city citizens. They are almost singlehandedly turning Detroit into one of the hottest growing cities in the U.S. Therein lies Victor’s problem as a CEO of a fast-growing startup.

Rock doesn’t want to have to relocate everyone they hire to Detroit. They want to hire those people already in Detroit. As you can imagine there’s a skills gap. The normal Detroit citizen is like most urban center citizens. Lower educated, lower income, less likely to have a college education.

Victor graduated from the University of Michigan. Engineering grad who didn’t like engineering. So, he went and sold mortgages. Did pretty well. Good enough that Dan Gilbert made him CEO of a company! What I love about Victor is he gets talent. He gets talent at a very different level than 99% of CEOs on the planet.

Victor explained it the group as “Raw” talent versus experiential talent. Almost all of us hire experiential talent. We have a job opening. That job needs a certain level of experience. So, that’s what we recruit and hire.

Victor doesn’t look for experience. Victor looks for raw talent attributes. What are those?

Hard working
Pride in the work they do
Wants to be apart of something bigger than them
Never satisfied

He saw that many Detroiters had these attributes, but no one was willing to give them a shot because they didn’t have the ‘experience’. He was like, “we can teach them the job”, it’s harder to teach them the raw talent attributes. In fact, you can’t teach those raw talent attributes.

The results have been off the charts! Great retention. High performance. High diversity. High concentration of Detroiters.

In a tight talent economy, you need to start changing the way you do things. We need to open up these modern day ‘apprenticeships’. We need more CEO leadership like Victor You.

Recruitment Marketing Isn’t About Automation

Posted on August 17, 2017 by Tim Sackett

Look, I love everything Recruitment Marketing (RM). It takes two things I’m very passionate about Recruiting and Marketing and puts them both together. I love the creativity and science behind how do you get someone interested in some thing, more specifically how do we get a person interested in coming to work for us.

Recruitment Marketing technology is pretty freaking awesome! I love it as well. But, great RM isn’t about automation. Great RM is about what originally attracts us to anything.

Great RM boils down to only two things:

1. Do you want me?

2. You don’t want me.

I like to think about RM in dating terms. I’ve been married for twenty-five years so my dating references are a bit dated, but I now have sons who are dating so I get a new perspective.

When you like someone a couple of things could happen. One, they like you in return. This could be great for some, but a turn off for some as well. There are two specific things that happen when we date. We want to be wanted and we want to be pursued. So, the second is they don’t like you, and you don’t know why.

Let me give you an example from my own career. I always have wanted to work at Nike. I love their products. I love their brand. I would have been the best employee Nike ever hired! They didn’t want me. That made me want that job even more. Working at Nike is a tough gig to get, which is part of the reason I wanted it.

I did get offers from other organizations that were also great brands. Target was one who offered and pursued hard. Even tried to get me after I turned them down and went to work for Applebee’s. Sent a gift basket to my house before Christmas, 6 weeks after I already started working for Applebees. It felt really, really good to be pursued and wanted by another!

Most of us do the pursuing. If you’re extremely lucky in talent acquisition you have a brand that allows you to be pursued. There aren’t many of these organizations that are wildly pursued by almost everyone. Google, Facebook, Nike, etc. But, we all have a small group of folks who love our brand and organization for whatever reason.

We tend to discount these folks, especially if we have questionable employment brand, to begin with! Why would Charlie want to work here so bad!? Something must be wrong with him! That’s where most TA organizations fail.

If you have Nike’s brand you never question ‘why’ someone wants to work for Nike. It’s Nike! Everyone wants to work for us. If you’re ABC Manufacturing in Wildwood, NJ you question why anyone wants to work for you. It’s crazy, right!? It’s the exact same scenario, one positive, one negative.

All of this has nothing to do with the RM platform you choose. This is about the culture you allow on your TA team. You might not be Nike, but it doesn’t mean you’re not a great opportunity for someone. Leave that up to the person to decide, don’t decide for them!

What Would You Ask For If Your Workplace Went Union?

Posted on August 11, 2017 by Tim Sackett

If you didn’t see it last week a Nissan automotive plant in Mississippi went through a union vote deciding on whether the 6,000 workers at the plant wanted to represented by the UAW. It’s 2017, right? Is it just me or does it seem strange that we are still having union votes?

Here’s what the Nissan workers who support the union vote say they are looking for:

“Union supporters complain that the company has been stingy with benefits and bonuses, that workers on the production line are pressured to sacrifice safety to keep the line moving briskly, and that supervisors arbitrarily change policies about discipline and attendance.”

So, basically:

Pay
Benefits
Retirement
Safety

The UAW is trying to make this out about race. Be careful thinking this is the real issue. When you have a predominantly diverse workforce it’s an easy tactic to use to drum up votes. This is about the UAW increasing membership, period. They could care less about race issues, pay issues, or safety issues, just come ask all the out of work former UAW members in Flint! The UAW would try and unionize a girl scout troop if it increased their coffers.

Have you been in a modern day automotive plant? You could eat off the floors. There are so many safety precautions in place you would have to be blind to put yourself in harm’s way. The average UAW employee makes twice the average salary of an American worker. These workers don’t need a union, they need a reality check.

This got me thinking though of what I might ask for if my company decided to go union. Or, what would any of us in a modern society ask for from a union? The reality is in today’s world with the current competitive talent landscape there really isn’t much a union can offer. Pay and benefits are pretty competitive, pensions are no longer viable with current life expectancies, and laws are in place to protect workers from most safety issues.

Here’s what I think most people would want from a modern union:

– Flexibility in working hours. Not work from home, although in many cases that could be argued, but the ability to be treated as an adult when it comes to my schedule and getting my work done. It’s not too much to ask to allow me to drop my kids at school at 8 am then come into work by 8:30 am. Just because you want everyone at the office by 8 am, doesn’t mean it has to be that way. That’s just silly. Not all of your employees are living the same life.

– Different Financial Benefit Options for Time in Life. A college graduate with student debt needs different financial benefits than your employees who are ten years away from retirement. A recently married employee looking to buy a house has different financial needs than the employee having his first kid go off to college. Having one company 401K match no longer makes sense to all of your employees.

– Diet Mt. Dew Fountain Machine. Unions are stupid so I might as well ask for stupid stuff! If you want to represent me, you better install a Diet Mt. Dew fountain machine in the break room or will not get my vote and union dues. I’m paying you $17.63 out of every check for what? No, Diet Dew?! That’s not happening!

– College Education or Free Skill Training for my Kids. Oh, wait, now I’m listening. Don’t you think if unions are truly invested in their members that they should be able to invest the dues and make this happen? We’re talking billions of dollars per year paid in union dues across America, for a very little amount of negotiating every few years. If you can guarantee my kids a college education or to learn a trade, now you’re earning your keep!

What would you ask from a union in today’s world?

2017 Michigan Recruiter’s Conference is October 25th in Detroit!

Posted on August 9, 2017 by Tim Sackett

That’s right gang! We’re back and better than ever!

The 2017 Michigan Recruiter’s Conference will take place on Wednesday, October 25th from 9 am to 4 pm in downtown Detroit onsite at our wonderful corporate host Quicken Loans!

Registration is now open – the cost of this event is $69 per person. This is a corporate talent acquisition event, no agency or third party recruiting pros will be allowed to register. It’s not that we don’t love you all, it’s that this is a development event, not a come pimp us with your services event.

Space will be limited, so please register early if you want a seat. You can transfer registration to another person on your team if plans change.

Who’s on the Agenda I hear you asking yourself! Oh, boy did I hit a few home runs this year!!!

SPEAKERS:

Carmen Hudson, Principle Consultant at Recruiting Toolbox, and Co-Founder of Talent42

Shaunda Zilich, Employment Brand Leader at GE

Will Maurer, Global Talent Acquisition, Sourcing Manager, General Motors

Holly Fawcett, Curriculum Development Manager at Social Talent

Margie Elsesser, VP of Talent Brand & Strategy at Quicken Loans

Mike Bailen, VP of People at Lever and former Head of Talent for Zappos

Killed it, right?!?!

ERE, SHRM, and TEDx wished they had this line up coming to their events!

Thank you to our sponsors for making this happen – Lever and Quicken Loans. We could not offer this at such a low price without their financial assistance and support! So, support them!

Can’t wait to see you all in Downtown Detroit! Bringing it to the D!

Did Your Employees Ride the Bus to School?

Posted on August 1, 2017 by Tim Sackett

It’s that time of year when parents and kids make a big decision, to ride or not ride the school bus! From the Project archives.

I read a very funny quote today from a comedian, Jenny Johnson, which she said

“If you rode the school bus as a kid, your parents hated you.”

It made me laugh out loud, for two reasons:

1. I rode the bus or walked or had to arrive at school an hour early because that was when my Dad was leaving and if I wanted a ride that was going to be it. Nothing like sitting at school talking to the janitor because he was the only other person to arrive an hour before school started. Luckily for me, he was nice enough to open the doors and not make me stand outside in the cold. Lucky for my parents he wasn’t a pedophile!

2. My kids now make my wife and I feel like we must be the worst parents in the world in those rare occasions that they have to ride the bus. I know I’m doing a disservice to my sons by giving them this ride – but I can’t stop it, it’s some American ideal that gets stuck in my head about making my kids life better than my life, and somehow I’ve justified that by giving them a ride to school their life is better than mine!

When I look back it, riding the bus did suck, you usually had to deal with those kids who parents truly did hate them. Every bully in the world rode the bus. Let’s face it their parents weren’t giving them a ride, so you had to deal with that (me being small and red-headed probably had to deal with it more than most).

You also got to learn most of the life lessons on the bus, you found out about Santa before everyone else, you found out how babies got made before everyone else, you found out about that innocent kid stuff that makes kids, kids before you probably should have. But let’s face it, the bus kids were tough! You had to get up earlier, stand out in the cold, get home later and take a beating after the ride home, just so you had something to look forward to the next day!

You know as HR Pros we tend also not to let our employees “ride the bus”. We always look for an easier way for them to do their work, to balance their work and home, to do as little as possible to get the job done. In a way, too many of us, are turning our organizations and our employees into the kids who had their Mom’s pick them up from school.

I’m not saying go be hard on your employees, but as a profession, we might be better off to be a little less concerned with how comfortable everyone is, and a little more concerned with how well everybody is performing.

Too many HR Pros (and HR shops for that matter) tend to act as “parents” to the employees, not letting them learn from their mistakes, but trying to preempt every mistake before it’s made – either through extensive processes or overly done performance management systems. We justify this by saying we are just “protecting” our organizations but in the end, we aren’t really making our employees or organizations “tougher” or preparing them to handle the hard times we all must face professionally. It’ll be alright they might not like it 100%, but in the end, they’ll be better for it.

Disrupt HR Detroit! September 27th – Tickets On Sale Now!

Posted on July 19, 2017 by Tim Sackett

DisruptHR is coming to Detroit!!!

I’m pretty excited about it and I’m part of the great team that’s putting this event together. The date is September 27th with registration starting 5:30 pm and the event starting at 6 pm at the Garden Theater in midtown Detroit. The tickets are only $25! We should be done around 8 pm. Food and drinks. A ton of networking and laughs! REGISTER HERE! (we do anticipate this will sell out – we have limited seating)

What’s DisruptHR Detroit?

It’s fun and fast 5-minute presentations/talks by HR and Talent pros. Powerpoint presentations of twenty slides where the slides automatically change every 15 seconds. It’s done in a TEDx-style format and the speakers are there to challenge how we think about HR and Talent, or maybe to just to poke some fun at the profession we all grind at every day.

Want to speak at DisruptHR Detroit?

Our goal is to have 12 speakers for this first event. We already have some folks who have applied and we welcome everyone who has the interest to apply to speak. It’s super simple! Follow this link and submit your idea! The DisruptHR Detroit team will pick 12 great ideas and save the others for our next Disrupt!

Why should I come to DisruptHR Detroit?

First, I’ll be there as the Emcee! I mean who doesn’t want more Sackett in their life!?!

Second, if you are passionate about our profession of HR and Talent Acquisition, this is the one place on the planet you should be to be around like mind professionals and leaders within SE Michigan!

Third, there’s a great chance you’ll take back to your organization some great ideas from the speakers and from the conversations everyone will be having about the topics!

What does a DisruptHR talk look like?

Here’s me doing one so you can get a flavor:

Failure Is The New Black | Tim Sackett | DisruptHR Talks from DisruptHR on Vimeo.

So, what are you waiting for? Sign Up!

See you there! This is going to be so great! The first 200 people who sign up get a personal hug from me!!!

The Tim Sackett Project

TA & HR Expert, Dad, Backup Point Guard on my over 40 men's team

Category Archives: Employment Brand