When Did Causal Friday Die?

I love the fact that at some point almost every industry decided that it was mostly stupid to wear suits and ties and dresses to work. Even more, Business Casual has mostly died out as well.

I can’t tell you how many F500 organizations I go into where the head of HR or head of Talent is wearing jeans. At my company we went casual pretty late, primarily because we are a service organization and we match that dress of our clients we go to visit.

You’ve probably seen some of these sayings going around social media:

  • There was a day when you picked up your child for the last time. You didn’t know it the time, but you’ll never pick them up again.
  • There was a day when you went outside to play with your friends. You didn’t know it at the time, but you never went out again to play.

We do a ton of stuff then one day we stop doing it and we don’t even realize it. I like to think that’s what happened to Casual Fridays.

For the longest time Casual Fridays were the thing! Some companies used them as motivation, some used them as charity vehicles to raise money for great causes, etc. Then one day, every day was casual and we no longer needed Casual Friday.

I’m not 100% sold that being casual at work all the time is the answer and there is some growing research that says the same thing. There are certain times when dressing up puts you in a better psychological state of mind!

In the study, The Cognitive Consequences of Formal Clothing, researchers found that when a person puts on formal clothing (business formal, not wedding formal) our brain gets us to believe we are better than maybe we really are! 

When wearing formal business clothing we tend to do certain things better, like negotiating. If you were going to close a deal with a big client, it’s best you don’t show up in jeans and a hoodie, even if those you’ll be negotiating with will be. In fact, you’ll have an advantage over them if you did show up fully suited up! 

Billionaire, Mark Cuban, owner of the NBA Mavericks recently shared a post he wrote in 2007, doubling down on his belief we should never wear suits and he says he only does, to this day, for weddings and funerals. 

Mark doesn’t believe in the psychological impact of wearing a suit and tie (despite what the research says) and believes letting your employees be casual is the way to go. Since his post in 2007, I would dare to say 100% of tech companies are casual! 

I’ve worked in a business that went from a formal dress code, to a business casual dress code, to a casual dress code. I’m not sure I can tell you one made a difference over another.

I know from a client relationship standpoint when I was in formal clothing, clients felt a little uncomfortable when I was dressed up and they weren’t. But, those same clients when I was meeting them for the first time knew I looked at their business with the utmost importance. Once the relationship was established, I’m sure they felt more at ease when I showed up looking like they did.

From an employment brand standpoint I never understood the large organizations where they executives still wear suit and tie but the rank and file are casual. But I feel the same way about coaches on sidelines wearing suits, or even politicians. There is definitely a psychological power play with all of these.

So, raise one up for Casual Fridays or pour one out or whatever it is you do when something you’ve known for so long dies. Casual Fridays, you’ll be remembered well, or at least remembered as ‘why the hell did we do that?”

What Dog Walkers Can Teach us About Managing Up!

You might not have noticed but Americans treat their dogs and cats much better than we treat most people. I’m not sure exactly what that says about our society.

I like to believe that it’s an evolved behavior. A society that treats animals well probably on average treats all things better, but the cynical part of me says it’s more likely we treat animals well because we all craze unconditional love and aren’t finding it other areas of our live.

Either way, my Scout thinks I’m the best and is always excited to see me!

Because we love our animals so much, we spend a ton on them and want them to be taken care of well. This has created a new profession of animal caretakers, and specifically, for Dog Walkers! 

The Washington Post had a great piece on this recently and what struck me from the article was how the most successful Dog Walkers have figured out that managing up to the animal’s owners is the key to their success! 

In a nation where people lead ever more busy lives and increasingly view their dogs as family members, professional dog walking is flourishing. And along with it is what might be viewed as the unusual art of dog walker communication. Many of today’s walkers do not simply stroll — not if they want to be rehired, anyway. Over text and email, they craft fine-grained, delightful narratives tracing the journey from arrival at the residence to drop-off. They report the number of bathroom stops. They take artistic photos, and lots of them.

“For an hour-long walk, I send six or eight, depending,” said Griffin, 44, who holds a treat in her hand when shooting to ensure her charge is looking at the camera. “Then I give a full report that includes not only peeing and pooping but also kind of general well-being, and if the dog socialized with other dogs.”

Turns out that leaders want from you, exactly what we want from our Dog Walkers! More details about what’s going on when we can’t see it or hear it!

Managing up is simply the skill or task of telling someone what the heck is going on with the ‘proper’ amount of detail. “Proper” being the key the element! Too much and you’re kissing up and being annoying, too little and you’re forcing more communication to take place because you didn’t give enough detail.

The reality is, we all want to know what’s going on with enough detail that doesn’t require us to go back and ask additional questions. The perfect response to a great Managing Up message is “Thanks for this! Keep me updated.”

Where Managing Up goes wrong is when you tell yourself you’re just ‘managing up’ but when in reality you’re managing up to get feedback about yourself, your team, your project, etc. That’s not managing up, that’s you trying to train a leader to give feedback and that usually goes wrong for you!

It’s key to know the difference. Someone who is truly managing up, doesn’t want a ton of feedback or additional questions from their managing up note. A simple thanks is perfect and it’s truly all you want. It’s like when two partners share some details about their day the other should know, “Hey, that package from Amazon came with the parts we needed for the whatever…” No further comment or explanation needed, just an FYI, a common courtesy.

The Dog Walkers have this down. I’m going to give you the details, send some pics, and say great things about your animal that you love more than any other thing in your life. While you’re at work, that’s all you want to hear!

Starting 2019 off with a Recruiting Bang!

If you’re like me you took some time over the holidays to reflect and to think about how you could make your next year on this earth the best one yet!

One of my “areas of opportunity” (HR speak for “stuff I suck at”) is I’m rarely satisfied with my outcomes. So, of course I want to do more in 2019!

I’m an advocate of doing the hard stuff first. The stuff we don’t want to do. The stuff we put off way too easily. So, as we all get back into the groove, let’s get the stuff done we don’t want to do!

Here are some things you might want to put on the list:

  • Discover and establish the measures that have the actual most impact to your recruiting success. I’m going to tell you right now, those probably aren’t “Time to Fill” and “Quality of Hire”. Those actually have little impact to you recruiting talent to your organization and filling jobs.
  • Start measuring recruiter activity metrics and establish a baseline of activity, then work to increase those outputs. Every year the recruiter in my environment who sends out the most screened candidates to hiring managers makes the most placements. This is not by accident.
  • Fire the person on your team that needs to be fired. Well, I had a talk with Timmy and he assured me he’s going to try harder in 2019. No, he isn’t. Do yourself and your team a favor and give Timmy a gift of finding a job and place where he actually wants to give great effort.
  • Sit down with the hiring manager of your most difficult to fill position and have them tell you what they will be doing over the next 30 days to fill that position. Not what you will do, what they will do! One suggestion to help them – bring in their entire team and take thirty minutes to source their networks live all together in the same room.
  • Figure out which part of your technology that your team is not using and call that vendor and tell them you need the entire team retrained on how to get the most out of that tool or you won’t be signing a contract with them to continue in 2019.

I start with measurements because that will have the fastest impact on your recruiting success. If you don’t measure now, or have weak measures, understand when you put in strong measures your team will revolt. So, it might get worse before it gets better, but it will get exponentially better!

Hit me in the comments and tell me what’s number 1 on your list for 2019. I’m told that putting stuff in writing and making it public gives you a much higher chance of actually making it happen! Let’s do this!

My top 5 most read posts of 2018!

I love lists! I love lists when I’m on them. I love lists when I make them. Lists are great!

I had an incredible year. I had the most traffic ever in my decade of blogging. I launched my book, The Talent Fix, in April and the traffic to the blog has been exceptional! I’ve got some great stuff planned for 2019, so please keep coming back and enjoying the content.

Here are my most read blog posts of 2018:

#1 – My New Favorite Interview Question!

This one post was read by over 70,000 people, and I didn’t expect it to actually do this well. Interview question posts always do well. For some reason people Google “Interview questions” a ton, both on the candidate side and the hiring manager/HR side. Want some easy clicks? Write a post on interview questions!

#2 – I’m in Indeed Jail, Help me! #FreeTimSackett

Yeah, my co-dependent relationship with Indeed got me into trouble in 2018, and it all started with this post. I wrote another post later in the year – Indeed takes away free traffic from Staffing firms! Which also got a ton of traffic, and I thought was pretty ‘fair and balanced’ from the Indeed side.

#3 – The Reason You’re Being Ghosted After an Interview

Like I said above, interview content tends to be popular! In 2018 we saw a ton of ghosting happening on both sides of the fence. Companies are ghosting candidates and candidates are ghosting companies, and apparently we have all lost our minds! I mean come on, treat others like you want to be treated!

#4 – The Top 100 Applicant Tracking Systems in 2018!

Hat tip to my buddy Rob Kelly, this was actually mostly based on his content, which I sited and love! Turns out most of us have issues with our ATS systems and we love seeing what everyone else is using, because it must be better than what we are using! BTW- we started using Loxo in 2018 and LOVE it!

#5 – Lifesaving Advice I Gave My Son When Someone Starts Shooting Up his School!

This one breaks my heart. This post was directly from my heart, shouting out to the world, as a father, for help. A lot of people agreed with it, and yet, here we are basically in the exact same place.

HR Pros! How often are you going to court?

There’s one thing we as HR pros are pretty consistent on. We never want to go to court! We do just about anything to mitigate risk for ourselves and our organizations.  The first rule of HR Club is don’t go to court!

Now, that’s how most HR pros feel.  I don’t.  I don’t believe it’s HR’s job to mitigate risk. I believe it’s HR’s job to advise our decision makers of risk. Of course, if you are a decision maker, in HR, then it’s your job to mitigate risk over what you’re responsible for. All that being said, I’m in the minority of that opinion.

So, why do I feel this way?  It’s all numbers to me. Check this out from FloridaOvertimeLawyer.com:

  • In 2014, there were 88,778 Employment Related Charges Filed in the U.S.
  • In 2014, from those charges, a total of $372,100,000 dollars was awarded to the winners of those cases.
  • That averages out to just: $4,191.35 per case.

Here’s the reality of employment related cases:

  • Most cases are won by the employer.
  • Employee and Past Employees believe their cases are worth millions.
  • Most end up settling for a few thousand dollars.

First, I’m not advising you to not be safe and just go all willy-nilly and go to court!  Don’t be stupid.  Also, don’t allow yourself and your organization to be held hostage by an employee or past employee threatening a lawsuit. Most you can settle for way less than you can ever believe!

When I first started in HR I was always shocked by how small of amount of money it would take to make ‘problems’ go away, from a legal standpoint. The numbers above say the same thing. Sure, there is always a risk of a big score.  Usually, the companies that get hit with those are truly doing something very bad.  If you’re doing good work and trying to follow the letter of the law, rarely do those cases turn into major scores for employees.

Do you want to go to court? Of course not.  You, also, don’t want to allow your organization to be bullied by an employee who is taking advantage of your fear of going to court.  Judges are really smart people. They see through most con-artists pretty quickly.  I’ve been to court on employment matters a number of times, and each time the judge was fair to my organization, and called out bullshit when they saw it.

Do good work. Do good by your employees. Don’t allow your organization to do bad stuff. Trust our legal system will do what’s right.  Don’t allow yourself to be held hostage!

3 Things HR Pros Should Never Apologize For!

I think HR Pros apologize way too much, and I got the idea from the Fast Company article – “3 Things Professional Women Should Stop Apologizing For“, which are:

  1. Their Financial Expectations (I.E., pay us the same!)
  2. Their Physical Appearance (I.E., Sorry we aren’t club-ready – I was up with a sick kid all night!)
  3. Their Professional Accomplishments (I.E., Just because I’m a woman doesn’t mean I can’t brag about what I do great!)

It’s a great article, check it out.  This got me thinking about all things we Apologize for in HR – that we should stop apologizing for – so here’s the Top 3 Things HR Pros should stop apologizing for:

1. You Getting Fired!  Oh, boy this could be #1, #2 and #3!  I can’t tell you how many HR folks I’ve trained over the past 20 years that I’ve specifically said: “When you let this person go, Don’t apologize!”  I mean truly, what are you saying! “I’m sorry you are terrible at your job or made the decision to sexually harass your co-worker,  you’re fired!”  When you really stop and think about it, it even sounds funny.

2. You Not Getting Promoted.  This is almost the same as apologizing for getting fired.  Instead of apologizing to someone for not getting promoted, how about you give them a great development plan so they can actually get promoted!  Organizations can be big hairy breathing things, and sometimes decisions are made and you won’t know the reasons.  HR Pros shouldn’t apologize for you not getting promoted, but they should help you navigate the political and organizational landscape.

3. You not liking your Boss, your Job, your Pay.  Ugh!  We tend to apologize for all these personal ‘happy’ choices a person makes.  The last time I checked, I never forced anyone to take a job, or forced them to accept the pay I was offering them, or forced them to work in the occupation or career they chose.  These are their own personal choices, if you don’t like it, LEAVE!  Go be happy somewhere else.  I hope that you’ll be happy here, but I can’t force you to be happy. I’ll try and give you a solid leader, with good pay and challenging work, but sometimes what I see as solid, good and challenging might not meet your expectations.  That’s when you need to make a happiness decision!

So, what should you apologize for a HR Pro?  I can think of two things that I apologize for on a regular basis:

1) Things I can Control (If I control it, and I screw it up, I need to offer you an apology);

2) Surprises!  (I might not be able to control a surprise, but they suck when it comes to business and your livelihood.  I apologize for surprises because in HR it’s my job to make sure those don’t happen to you as an employee).

The Non-Smoker Smoke Break!

Let’s break down some math on the amount of time smokers take, paid, in smoke breaks daily: 

An average smoker smokes 15 cigarettes per day. I’m going to assume that when awake the smoker smokes about 1 cigarette per hour, so that’s 40 cigarettes per week smoked at work.  It takes about 5 minutes to smoke a cigarette. 

I’m going to assume that it takes probably 5 minutes round trip to get to your designated smoking area, 5 minutes to smoke your cigarette, so 10 minutes per break. I’ll say a good worker only smokes 6 cigarettes on the clock, so 60 minutes per day, one hour, paid to smoke. 5 hours per week paid, to smoke, 255 hours per year to smoke.

Is everyone following me? 

255 hours of paid smoke breaks – or basically taking an in-office vacation for roughly 6 1/2 week per year, on top of their actual away-from-office vacation time. 

So, what I’m trying to get to is how can we/HR build in non-smoker smoke breaks!? We know HR won’t do that! Can you imagine an official policy to take breaks not to smoke!? Does anyone have an official Smoke Break policy in today’s world? 

Here’s my idea: 

  1. If you don’t smoke and you have a co-worker that does smoke, just go out with them every single time they smoke. In fact, get a group of people to go with them and build and strengthen relationships, just don’t try to breath too much! 
  2. Petition to get paid 12.5% more than someone who smokes, because that’s basically how much more your working than the average smoker. 
  3. Take a two-hour lunch break and when HR tells you that you can’t do that, take them into a conference room and run them through the math on a white board! 

I don’t understand smoke breaks. It’s kind of like sexual harassment. For the longest time we thought it was completely normal for a boss to sleep with his secretary and now we know it’s very wrong! 

I’ll be honest. I feel the same way about how it became the norm to offer free coffee at work. No one has every offered me free diet Mt. Dew at work! (I take that back, my friend Jim D’Amico did at Celenese when I went to visit!) 

So, we let people go take smoke breaks, paid, and it’s somehow completely fine. 5 hours per week, paid. Completely fine, to actually for real not do work. Just stand outside and slowly kill yourself and you get paid for it! How great is work!? 

Let’s face it, I’m not actually mad at smokers, I’m super jealous! I can’t tell you how hard it is for me not to start smoking knowing all the great benefits you get! I’ve actually tried hanging outside with smokers, but because I was in HR, and didn’t smoke, I think they thought I was trying to get them in trouble or spying on them. I wasn’t, I just wanted all that free time off! 

I’ve been thinking about starting that meditation, mindfulness crap. That might work. I could just randomly stop working, sit down in the middle of the hall all criss-cross-applesauce and just put on some headphones and close my eyes. Make people walk around me and my mindfulness break! 

I wonder what HR would do? “Hey, Tim, we’re not paying you to relax, get your butt back to work! Now, if you want to get all jacked up on nicotine, that’s fine, get off the floor and go light one up!” 

Employee Holiday Gift Guide

It’s usually HR’s job to come up with the annual employee gift. Most companies are lame and will do the exact same thing every year. If they don’t give a turkey on Thanksgiving, they’ll definitely give out turkeys at Christmas. If they did give a turkey at Thanksgiving, you’ll likely get a ham or a fruitcake for Christmas.

Can I just say Christmas, instead of the “holiday season” or list all the possible options? My family is Jewish, but we get it, almost no company will ever recognize Chanukah, and if they do, it’s usually insulting, “Oh, isn’t that the Jewish Christmas?!” Ugh. Most of the American workforce follows some Christian-based religion that celebrates Christmas, so it’s just easier to play along with the majority.

At some point, usually, right around the pagan holiday of Halloween, someone in HR will raise the question to leadership, “Hey, what are we doing this year for ‘Christmas’ for the employees?”  What they really are asking is, “How much money are we spending per employee for some gift that looks more expensive than what it really is?”  Depending on the organization, it’s a wide range!

Here are the worst holiday gift ideas to give your employees:

  • Company Logo Portfolio – you know those fake leather bound binders with a legal pad inside. Twenty years ago those were so hot! Now, they’re sad. If you give this out as a gift you should be shot. “Oh, great, thanks, a pad of paper I can’t wait to take a picture of this and post it on my Snap making fun of the lame company I work for!”
  • Company Logo Bag – Any bag really. Duffle. Messenger. Backpack. The only time this isn’t lame is when it’s a really nice bag. Meaning the bag, minus your stupid logo, better cost at least $100 per bag. Your $12 limit per employee just makes any bag you choose, sad. Oh, it’s a Herschel bag, okay, you’re good, send me one to!
  • Any Company Logo Item Your CEO Wouldn’t Buy For Themselves – Let’s face it no one wants a crappy polo shirt, or cheap hoodie, or water bottle made in China. If your leadership team wouldn’t buy this on their own and use it, don’t buy it for your employees. If your CEO is a cheap SOB, ignore what I said above and just skip logo items altogether!
  • Any Mass Pre-packaged Food Items – You know what really sucks? Getting a gift basket of elf-sized trial-sized food items made to look gourmet that were probably made seventeen months ago.
  • A Charitable Gift in “My” Name – I love being charitable. I hate when some tries to be charitable on my behalf. You don’t know what I support! I might hate sick puppies and I don’t want money going to them. That’s not your call. My favorite charity is my kid’s college fund! Are you giving me money for that?

Employee gift giving, especially the bigger your organization is, is a tough game.  You don’t want to be cheap, but if you have 10,000 employees, that one endeavor becomes super expensive! The best thing to do is just stop it all together!

You go through one negative year of people complaining they didn’t get their lead-based painted candy corporate logo candy dish, then the next year no one remembers. Instead, let your hiring managers throw potluck lunches and have some fun. People will remember those, have more fun, and they might actually interact with each other!

7 Steps to Fixing a Broken HR Department!

Almost any HR leadership position you’ll ever interview for is the organization wanting you to come in and fix it. Almost always they’re hiring a new HR leader because someone believes HR is broken. So, you tell them this plan. You’ll get hired. You’ll fix it. You’ll send me a note to thank me!

I had a friend start a new HR leadership position recently. When I spoke to her the other day, she talked about how the department she has inherited is completely broken. Her first question to me was, “how do I turn this thing around?” (BTW – I actually wrote a book on how to fix a Talent Acquisition Department – The Talent Fix!

We all have asked ourselves this question, haven’t we?

So, often you get your first shot at leadership because something is broken and a change needs to be made. Rarely, as a first leadership position, do you walk into Disneyland! Oh, look, everything is perfect, all the processes are great, all the people are hardworking and get along, the budget has more money than I know what to do with!

It’s just not reality. If the department had all that, they wouldn’t be hiring you!

I gave her my steps to turning around a broken department, from my experience of turning around broken departments!

Step 1Don’t start by thinking you’re going to change the culture immediately. The culture is bigger than you. The only way you could truly change the culture is to go in day one, fire every single person, and implant your own new team. Culture will always win, don’t think you’re bigger than it.

Step 2 Look for low hanging fruit and pain points. Anytime you walk into a broken environment there are always simple little things you can do and change, that will lead to big wins. Do those first. This will buy you time to do some of the bigger things you need to do, and at least you’ll be starting with positive energy.

Step 3Fire bad people fast. I don’t care that they’re the only one who knows how to make changes in the system. If they’re bad, fire them. Again, the organization will thank you. And if you’re truly broken, being broken a little longer won’t matter, and now you’ll have an excuse.

Step 4Hire people who are loyal to you, first, and the organization second. Broken departments eat up and spit out more HR leaders than you can imagine. It would be the first question I would ask when interviewing. So, how many leaders were here before me? Oh, five in five years, thanks, I’ll pass. If you’re going to put up a good fight, you need people who will die by your side.

Step 5Have a plan. Gain executive buy-in of that plan early on. Continue to update executives on the plan. It won’t be fixed overnight, but managing up on the progress you’re making, will ensure success over the long run.

Step 6Build extensive relationships with your peer group in other functions as quickly as possible. To fix awful, you need friends. Friends in IT, Marketing, Finance, Operations, etc. You need those champions on your side, supporting your change. I don’t need everyone in my department to like me, I do need my other functional peer group to like and respect me if I’m going to turn this puppy around.

Step 7Stop saying HR is broken, or bad, or you’re fixing it. Start using language that we’re building best-in-class processes, world-class technology, market-leading functions, award-winning talent, etc. The organization needs to change the language of what HR is, to make it what it can be. Turns out fixing broken also needs a little bit of marketing juice!

It’s the hardest, most challenging, thing you’ll ever do is turn around a broken department, but it will also be the most rewarding and best thing that ever happened to your career!

Your Weekly Dose of HR Tech: @Indeed takes Away Free Traffic to Staffing firms!

Today on The Weekly Dose I dig into Indeed’s recent announcement to stop scraping the jobs from staffing companies. If you didn’t hear Indeed announced as the Staffing World conference that beginning January 7, 2019, they would no longer include “recruitment-based” jobs in their organic search results due to ongoing search quality issues (link to the official Indeed Policy on Recruitment-based companies).

I was able to talk directly to Paul D’Arcy, the SVP of Marketing for Indeed, about this decision. Paul was refreshingly frank about the announcement. Here are some of the things that came out of that conversation:

Think of the jobs Indeed posts on its site in four type of buckets:

#1 – Organic Jobs listed on Corporate websites scraped by Indeed

#2 – Promoted Jobs listed by corporate TA teams willing to pay to get those jobs to show up higher in the search results

#3 – Organic Jobs listed on Staffing Industry websites scraped by Indeed

#4 – Promoted Jobs listed by staffing firms (recruitment-based organizations – in Indeed’s wording) willing to pay to those jobs to show up higher in the search results

Of those 4 kinds of jobs, three out of the four have very similar rates of candidates getting hired. One of those types doesn’t do well at all because of a number of factors. Basically, Organic staffing jobs that Indeed has been scraping do very poorly. “Analysis shows that impacted jobs represent approximately 5% of applies but just 2% of hires on Indeed.”

So, the decision is made, by Indeed’s Search Quality team, to no longer scrape staffing jobs.

THIS IS SUPER UNFAIR TO STAFFING FIRMS!!! (I hear a collective 3 trillion dollar industry shout!)

Is it?

No one on the planet has lit up Indeed worse than me over some of their practices! (Hi, Todd!) I’ve been in Indeed Jail since early 2018 when they first shut off my free organic traffic. But, let’s be real, Indeed isn’t saying they won’t work with staffing firms or kicking staffing firms out. In fact, every single product Indeed sells is still available for staffing firms to use. They just aren’t giving you anything for free anymore, and that stings a bunch.

It’s like that first time the crack dealer tells you that you have to pay for the next hit! It sucks, and then you hand over some money.

Indeed understands the optics of this, according to D’Arcy, and they also know this will take some work to repair some relationships within the staffing industry. The fact is, staffing companies have been making millions of dollars off of free traffic from Indeed and it hurts to lose that!

The reality is, we (staffing) basically did this to ourselves. No not you! It was always the other guy! There was location spamming, posting ‘evergreen’ jobs that you would never fill, etc. Like most good things in recruiting, the staffing world found ways to exploit it and Indeed is shutting that down.

It’s D’Arcy’s hope that Indeed will find a way to begin bringing back some of the ‘real’ staffing jobs that out there. Think of contract and temporary jobs. Indeed corporate clients will be impacted if those jobs aren’t filled, as many now rely a great deal on their contingent workforce for large parts of what they do. Those are real jobs, that real candidates, will want to apply for and Indeed just took those away from candidates. They do realize this and they are trying to come up with a way to bring the real jobs back, without opening up the bad jobs again.

This is just Indeed making a move into the staffing world!

Wouldn’t be a bad business move, let’s be honest! I would do it, so would you, but Indeed is telling me this isn’t part of the strategy behind making this decision. Take it at face value, some will believe it, some won’t. The reality is Indeed is making hundreds of millions of dollars off staffing firms as clients right now, and for years have also been working in the staffing industry simultaneously, so I’m not sure it really makes that big of a difference, short term.

What does this mean for staffing firms!?!?! 

If you want to keep making hires on Indeed, you’re going to have to start paying up! Indeed’s short-term revenue will increase because of this decision because most staffing firms will initially just fork over some money to keep the faucet on. Eventually, they’ll find our avenues to find candidates. Optimize their postings for Google Jobs and the traffic and hires will come from others sites and sources.

You might decide to start testing other tools like LinkedIn Recruiter, CareerBuilder, Monster, Dice, ZipRecruiter, Programmatic job postings, maybe even pick up the phone, build a recruitment marketing machine, grab some sourcing technology, etc. Staffing firms don’t know this yet, but the reality is not relying on one tool so heavily is a blessing in disguise for your longterm success.

One piece of good news from Indeed is they’ll still allow staffing firms to use their paid resume database product.

What does this mean if you’re in Corporate TA? 

The hope will be you’ll actually see more traffic to your jobs, but understand that Google is no longer indexing Indeed’s job pages, so traffic has been going down and will continue to go down unless Indeed buys that traffic through marketing efforts. What does that mean? You’re probably going to be paying a lot more for the same or less traffic.

Now, with less staffing firm jobs clogging up the search results the hope is that you’ll see more candidates, faster to your jobs that are scrapped as part of your organic Indeed feed, and potentially even better results using Indeed’s job promotion products.

What do I think?

From someone who has been living in Indeed Jail for almost a year, you’ll survive. It’s not fun losing your free organic traffic, but you’ll figure it out and you’ll be a stronger recruiting shop in the end.

I think Indeed really screwed up by announcing this without first figuring out the contract/temp/consultant jobs. The contingent workforce is the fastest growing segment of the labor market, and someone at Indeed completely dropped the ball. I’ll blame Matthew in search quality because that’s kind of the inside joke at Indeed, if a client is pissed, blame search quality. But, my hope is Paul and the team will stick by their word and figure out a way to get those jobs back on Indeed for candidates.

I’m not sure this was a wise business move, really by Indeed. You never want to wake a sleeping giant. The staffing industry has been a sleeping giant over the past decade ($3 Trillion). Fat on Indeed free traffic and LinkedIn Recruiter licenses, the normal staffing recruiter today is not the staffing recruiter of a decade ago. Indeed just kicked them awake to see if they wanted to pay the check or go find somewhere else to spend their money. Some will go elsewhere.

I also know that Indeed produces results, so many of us, myself included, will continue to use them and pay for the products that work, but it won’t stop me from continuing to test everything and figure out how to lessen my team’s reliance on any one product. That’s just good recruiting strategy for both corporate and staffing leaders.


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