Category Archives: Selection

The Latest Dating Trend has Always been a Leadership Trend!

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Have you heard of the dating concept called, “Stashing”?

Here’s the Urban Dictionary definition of stashing (editor’s note: you know you’re about to read a great HR post when it starts with a definition from Urban Dictionary!):

“Stashing is when you’re in a relationship with someone and you refuse to introduce them to your friends and family; mostly because you view the person as temporary, replaceable, and/or you’re an assh@le.”

There are other reasons you might ‘stash’ someone. Maybe you know your friends and family would approve of this person, so you stash them because you still like them, but you don’t want to upset your friends and family. Maybe you’re worried your friends might try and move in on this person themselves, so you stash them.

But, usually, stashing has more to do with there is something about the person that embarrasses you, most likely because you’re a shallow, horrible person, so you stash this person you’re in a relationship with. On the leadership side, stashing actually takes the exact opposite effect.

Leadership Stashing

Leadership stashing is when a leader purposely makes sure one of their direct reports doesn’t have a high profile, so that other managers within the same organization won’t know you have a rock star on your team and then try to steal them to their team.

This happens all the time, especially within large organizations!

Here’s how it works. I’m a leader of a group, my name is Tim. A year ago I hired Marcus right out of college. Your basic new hire grad. Green as grass, just like every other new graduate. I quickly came to understand that Marcus had ‘it’. He was a natural. I know Marcus will easily be better than me in the near future if he’s not already better than me.

As a leader, I’ve got a decision to make. Keep Marcus stashed on my team and reap the professional benefits, or position Marcus for promotion, in which I’ll probably lose him off my team. With Marcus on my team, I exceeded all my measures last year, and Timmy got a big bonus. So did Marcus.

When asked in leadership meeting what I’m doing with my ‘team’ to exceed all my measures, I let everyone know some of the ‘new’ leadership accountability strategies I’m using, and how it really comes back to setting great measures and then holding your team accountable to meeting those measures. Marcus, specifically, doesn’t come up.

Am I a bad leader?

Yes, and this is happening in every organization on the planet.

We love to frame this around, “well, Marcus just needs some more seasoning, and I’m the right person to give it to him”. “Marcus is young, and not quite ready.” “Under my leadership, Marcus is thriving, but under some of these other yahoos, who knows what might happen.”

The right thing to do is obvious and simple. My group is doing well, I let the organization know, it’s a team effort, but you all have to know, I hired a rock star, and we need to get Marcus on a fast track to leadership. That’s the right thing, but it’s not as easy as it sounds when you’ve been struggling to climb your own ladder.

What we know is leaders stash talent.

It’s our job as HR pros and leaders to find that stashed talent and elevate that talent within the organization. If we don’t, that talent will most likely leave because being stashed sucks in life and in your career.

 

My New Favorite Interview Question!

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I love the concept of questions that will truly show you who someone is. We’ve gone through a long history of asking basic interview questions that don’t really get to the heart of anything. “So, Timmy, tell me what you would like to be doing three years from now?” Okay, well, sitting on a beach drinking margaritas sounds better than this. How am I doing? Did I get the job?

For my interview questions, I really want to understand how someone thinks. What are their true motivations? What gets them up in the morning? It might not be the job I have, in fact, I hope it’s not the job I have because that would be depressing. I don’t get up in the morning for the job I have, I get up because I’m a grown-ass man with a responsibility to take care of my family. I really like my job, but my job is not my motivation.

So, what’s my new favorite interview question? It’s simply this:

So, with the latest data scandal at Facebook, did you delete your Facebook account? 

I ask, then I shut up and wait for an answer.

What am I looking for? I’m looking for people who aren’t so naive and fragile that a data breach on a free platform that they willingly signed up for wouldn’t cause them to freak out.

I’m looking for candidates who would go, “no, why would I?” They would describe the process of signing up for Facebook, knowing they were getting value out of something they never paid a dime to use, and knowing that came with a cost. That cost? It’s your data.

I’ll tell you, that isn’t the only right answer. The other answer I would accept is, “Yes, I did, and I also deleted LinkedIn, Instagram, SnapChat, Twitter, etc. I deleted these because I was tired of using free platforms that I know manipulated me and take my data, and I finally got to a point where I didn’t want that to happen any longer.”

Either answer, I would be good with. Both answers show me that the candidate has a pretty good head on their shoulders to understand how the real world works.  The same kind of head my grandparents had. No one gives you a free lunch. If you’re getting a free lunch, there is an expectation that you’ll be giving the person paying something, eventually.

If the candidate did delete their Facebook profile, then went right out to Twitter to announce it, then, well, that’s an answer to. It’s not the answer I’m looking for in a candidate I want working for me. I don’t need employees who are shocked by the basic realities of life. It was free, but it cost billions of dollars to make. How do you think they’re paying for it?

Oh, I just love the perfect interview question! Designed correctly, it can give you such great insight to an individual! So, what’s your favorite interview question?

 

Your Weekly Dose of HR Tech: @MontageTalent – The Better Candidate Experience

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This week on the Weekly Dose I review the interview and hiring platform Montage. Montage was started as one of those technologies that filled in some of the huge gaps that most ATS systems just didn’t address. It’s easiest to think of them as an interview platform, but over the last few years, they’ve really grown beyond that.

Montage is an enterprise level TA technology that is looking to transform how you initially interact with candidates. They work with your ATS as an integration. Montage does both on-demand types of things: text-based screening, automated recorded-voice screening, on-demand video interviews, and integrated assessments. They also do live screening and interview related activities, from scheduling and event management, to live video interviewing and the ability to do things like live coding screens (134 different languages) and whiteboard exercises.

Montage is not a low-end video-only type of interview platform, this is the real deal, that does just about everything you would ever need when it comes to screening and interviewing candidates.

What I like about Montage: 

– They’ve integrated some A.I. functionality that gives recruiters an ‘assistant’ to help schedule multiple interviews/screens with candidates and hiring managers without the recruiter having to get involved beyond the initial request.

– Built for both high volume hiring with on-demand text screening, and highly specialized recruiting with interview screen sharing and whiteboard exercises available to recruiters and hiring managers.

– The platform is built to give your organization the ability to set up the process how you want it. Want one position to have an on-demand, timed video interview, great, you can do that. Another position to have a text screen, another position to have an untimed assessment, and video, and yet another to have an essay and a coding example. You can basically do anything and everything with the platform. Quite frankly, you have so many options it’s a bit overwhelming when you first look at it!

– Recruiter dashboard allows you to compare candidates and see manager feedback. You can also set up auto-reminders for both managers and candidates that will keep going until completion.

– Mobile optimized to the point that hiring managers are using the mobile functionality to consume video and other content from the platform about 85% of the time, and can respond via mobile as well with their feedback.

Montage really defines what a screening and interview platform should be like for an enterprise-level organization. You need all the bells and whistles, you need a complete ability to configure how you want, and you need the ultimate flexibility that you control. This is not a plug and play just take it off the shelf kind of product. Montage works with your team to really help you design and understand the power of the platform and all the positions you hire.

If you are hiring thousands of employees per year, across multiple disciplines, and multiple countries, Montage could a great tool for your organization to make you more efficient, deliver a better candidate experience, and increase your quality of hire. Well worth a demo. Be prepared to see a lot, because the system can do a lot. The platform definitely has the ability to transform the way you hire.

The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net

How to be an Adult! An Employer’s Edition

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Don’t buy into the hype! “Oh, just do what you love!” That’s not being an adult, that’s being a moron! Just do what makes you happy! No, that’s what a child does.

“Tim, we just want to hire some ‘adults’!” I hear this statement from a lot of CEOs I talk with currently!

That means most of the people they are hiring, aren’t considered adults by these leaders. Oh, they fit the demographic of being an adult from an age perspective, but they still act like children!

I tell people when I interview them and they ask about our culture I say, “We hire adults”.

That means we hire people into positions where they are responsible for something. Because we hire adults, they take responsibility for what they are responsible for. If I have to tell them to do their jobs, they’re not adults, they’re children. We don’t employee children.

I think about 70% of the positions that are open in the world could have the same title –

“Wanted: Adults”.

Those who read that and got it, could instantly be hired and they would be above average employees for you! Those who read it and didn’t understand, are part of the wonder of natural selection.

How do you be an Adult?

– You do the stuff you say you’re going to do. Not just the stuff you like, but all the stuff.

– You follow the rules that are important to follow for society to run well. Do I drive the speed limit every single time? No. Do I come to work when my employer says I need to be there? Yes.

– You assume positive intent on most things. For the most part, people will want to help you, just as you want to help others. Sometimes you run into an asshole.

– You understand that the world is more than just you and your desires.

– You speak up for what is right when you can. It’s easy to say you can always speak up for what is right, but then you wouldn’t be thinking like an adult.

– You try and help those who can’t help themselves. Who can’t, not who won’t.

My parents and grandparents would call this common sense, but I don’t think ‘being an adult’ is common sense anymore. Common sense, to be common, has to be done by most. Being an adult doesn’t seem to be very common lately!

So, you want to hire some adults? I think this starts with us recognizing that being an adult is now a skill in 2018. A very valuable skill. Need to fill a position, maybe we start by first finding adults, then determining do we need these adults to have certain skills, or can we teach adults those skills!

The key to great hiring in today’s world is not about attracting the right skills, it’s about attracting adults who aren’t just willing to work, but understand the value of work and individuals who value being an adult.

I don’t see this as a negative. I see it as an opportunity for organizations who understand this concept. We hire adults first, skills second. Organizations that do this, will be the organizations that win.

The Motley Fool has a great section in their employee handbook that talks about being an adult:

“We are careful to hire amazing people. Our goal is to unleash you to perform at your peak and stay out of your way. We don’t have lots of rules and policies here by design. You are an amazing adult and we trust you to carve your own path, set your own priorities, and ask for help when you need it.”

You are an amazing ‘adult’ and we trust you…

If only it was so simple!

The Reason You’re Being “Ghosted” After Your Interview!

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Dear Timmy,

I recently applied for a position that I’m perfect for! A recruiter from the company contacted me and scheduled me for an interview with the manager. I went, the interview was a little over an hour and it went great! I immediately followed up with an email to the recruiter and the manager thanking them, but since then I’ve heard nothing and it’s been weeks. I’ve sent follow-up emails to both the recruiter and the manager and I’ve gotten no reply.

What should I do? Why do companies do this to candidates? I would rather they just tell me they aren’t interested than have them say nothing at all!

The Ghost Candidate

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Dear Ghost,

There are a number of reasons that recruiters and hiring managers ghost candidates and none of them are good! Here’s a short-list of some of these reasons:

– They hated you and hope you go away when they ghost you because, conflict in uncomfortable.

– They like you, but not as much as another candidate they’re trying to talk into the job, but want to leave you on the back burner, but they’re idiots and don’t know how to do this properly.

– They decided to promote someone internally and they don’t care about candidate experience enough to tell you they went another direction.

– They have a completely broken recruitment process and might still be going through it believing you’re just as happy as a pig in shi…

– They think they communicated to you electronically to bug off through their ATS, but they haven’t audited the process to know this isn’t working.

– The recruiter got fired and no one picked up the process.

I would love to tell you that ghosting candidates are a rare thing, but it’s not! It happens all the time! There is never a reason to ghost a candidate, ever! Sometimes I believe candidates get ghosted by recruiters because hiring managers don’t give feedback, but that still isn’t an excuse I would accept, at least tell the candidate that!

Look, I’ve ghosted people. At conference cocktail parties, I’ve been known to ghost my way right back up to my room and go to sleep! When it comes to candidates, I don’t ghost! I would rather tell them the truth so they don’t keep coming back around unless I want them to come back around.

I think most recruiters ghost candidates because they’re over their head in the amount of work they have, and they mean to get back to people, but just don’t have the time. When you’re in the firefighting mode you tend to only communicate with the candidates you want, not the ones you don’t. Is this good practice? Heck, no! But when you’re fighting fires, you do what you have to do to stay alive.

What would I do, if I was you? 

Here are a few ideas to try if you really want to know the truth:

1. Send a handwritten letter to the CEO of the company briefly explaining your experience and what outcome you would like.

2. Go on Twitter and in 140 characters send a shot across the bow! “XYZ Co. I interviewed 2 weeks ago and still haven’t heard anything! Can you help me!?” (Will work on Facebook as well!)

3. Write a post about your experience on LinkedIn and tag the recruiter and the recruiter’s boss.

4. Take the hint and go find a company who truly values you and your talent! If the organization and this manager treats candidates like this, imagine how you’ll be treated as an employee?

Snoring on a Plane!

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I was flying recently and the dude right across the aisle from me started snoring. Snoring like he had a problem and there’s no way his wife still loves him kind of snoring. Snoring so loud I wanted to punch him right in the face.

I get it. Snoring is a medical condition he couldn’t help. Poor dude was tired and sitting in a hot plane and nature took over.

Snoring on a plane though speaks to me as a recruiter.

If you know you snore, you make sure you don’t snore in public. Drink 26 cups of coffee before you get on the plane, go see a doctor for some kind of surgery, take up a cocaine habit, I don’t know but do something!

It shows lack of self-insight.

The best case scenario is he wakes up, without me punching him in the face, and he looks at me and apologizes because he knows his own snoring woke him up. Or he wakes up and I tell him, dude, you’ve got a problem! Don’t ever fall in asleep on a plane!

He then looks at me, and says, I had no idea! Oh, my god, I’m so embarrassed and sorry! I will make sure to never fall asleep on a plane again without first putting on a breath-right strip!

But, he didn’t. He woke up an hour later with about 12 people hating him, and he had no idea, or he did and didn’t care. Which gets me back to recruiting.

Snoring on a plane demonstrates lack of self-insight. It might be the single most important thing you can have as a candidate. From the first moment you have contact with an employer to the last, you’re being judged.

The last thing you want to be judged on is having low self-insight. “Oh, wow, did you see Tim come in with the stain on his tie? Did he know? How doesn’t he know? Why didn’t he say something like, ‘sorry, guys, spilled coffee on my tie on the way in, and I’m totally embarrassed!’

At least we would know he wasn’t a complete moron! Instead, Tim is “snoring on a plane”.

No employer wants to hire you if you “snore on a plane”, they want to hire people who know who they are, good and bad, and can then overcome the bad and highlight the good. They want to hire candidates who have high self-insight because they know those people will take care of themselves and their performance.

We are really bad judges of self-insight for ourselves. We all think we have super high self-insight, but most of us really suck at this self-diagnosis. As someone who is close to you, but not to close, to help you out with this. Let them know you need to know the truth, the real truth.

Ask them to be real with you for a second! Hey, please, if you’re my friend, tell me, do I ‘snore on a plane’?

The One Big Problem with Being Pretty

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Don’t you hate pretty people? We are addicted to ‘pretty’ in America. Let’s face it, most of the world is addicted to pretty.

Pretty people get all the jobs. Pretty people get all the money. Pretty people get all the fame. Life as a pretty person is a heck a lot easier than being an ugly person! How do I know this? I’m a short, ginger with a Dad bod, I’m like the poster child for birth control!

This is why today, I’m a little excited!

Some new research shows that Ugly people actually have a leg up on pretty people when it comes to hiring! Yeah, baby! Give me a job! Here’s a bit from the American Psychological Association study:

While good-looking people are generally believed to receive more favorable treatment in the hiring process, when it comes to applying for less desirable jobs, such as those with low pay or uninteresting work, attractiveness may be a liability, according to research published by the American Psychological Association.

“Our research suggests that attractive people may be discriminated against in selection for relatively less desirable jobs,” said lead author Margaret Lee, a doctoral candidate at the London Business School. “This stands in contrast to a large body of research that concluded that attractiveness, by and large, helps candidates in the selection process.”

The research was published in the Journal of Personality and Social Psychology®.

Yeah – take that Discrimination you highly beautiful and desirable hunk of humankind!

Oh, wait, Ugly people have an advantage in getting crappy jobs…

Am I the only one crying in my office right now?

So, turns out you’re ugly. You basically have no advantages in life because the mix of your mom and dad’s genetic code produced something most people don’t find attractive. It’s like a lottery, but you lost. You lost the life lottery.

The one benefit you get is when you go to apply for a menial, low-end job, you’ll have an advantage over people who are attractive. “Sorry, Ashley, take your beautiful ass back Abercrombie, I’m running the fryer today, bitch!”

Don’t you love Life’s sense of humor?

So, the one big problem you have if your pretty is you will find it hard getting a crappy job. Yep, I don’t care that your dream is to have dirty fingernails, Stephen! Go back to that desk job making six figures and try not to get tears on your cashmere sweater.

I think what we see here has less to do with ugly and pretty, and more to do with selection profiling by hiring managers. It goes a little something like this:

  1. A pretty person applies for a low-end dirty job.
  2. The pretty person shows up for the interview.
  3. Hiring manager sees the pretty person and thinks “there is no way this beautiful person will ever stay working at this job”.
  4. Hiring manager continues to interview waiting to find an ugly enough person who the hiring manager feels lacks enough self-confidence to go look for a better job.
  5. The pretty person is denied work and is discriminated against.

We have this psychological belief as hiring managers that your looks play a role in tenure. We have a level of attractiveness internal meter we believe correlates to longevity. The better the job (and compensation) we tend to believe we can hold out for skills and attractiveness.

Go ahead and do some real-world research. Look at the most successful companies in the world and you’ll see, on average, they are more attractive across the board, then those companies that are the least successful.

It doesn’t always work out, but it mostly works out. Basically, 60% of the time, it works every time.

So, my ugly friends and peers. Go out today and walk with your held slightly higher knowing we have the advantage. Let’s just not talk to loudly about what that advantage is, okay?

Generational Profiling – The Newest Trend in Recruiting!

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We all have heard and know what Racial Profiling is, right?

Well, we get to add something new to our toolbox in recruiting, Generational Profiling!

Targeting someone because of their race is awful and illegal. Targeting someone based on their age is no different. It’s called it Generational Profiling and we are in the middle of an epidemic.

Take a look at the average age of these super popular tech brands:

You don’t have to be a genius to understand what’s going on in hiring in these companies. Remember a couple of years ago when we all got hot and bothered because Facebook and the like weren’t hiring women? Please educate me on how this is any different.

If the world, especially our work world, is moving to more and more of a technology focus, what are organizations doing to ensure they hiring for diversity across generations? I’ll tell you! Nothing! It’s not on the radar of 99.99% of organizations. We don’t give a crap if we hire older workers or not.

But, TIM, you don’t understand, older workers don’t get tech and they don’t want to work in tech!

Really?

Here are some fairly significant tech companies, compare them to the ones above:

27 years old average age of employees to 38 years old average age employees is statistically significant in a giant way!

IBM, Oracle and HP value the diversity of generations in the workplace, and are probably more likely to not be generationally profiling when hiring.

You hear “Generational Profiling” when CEOs of Fortune companies speak at shareholder meetings. They will say things like: “We need to ‘modernize’ our workforce”. They aren’t talking about re-skilling, they’re talking about getting younger, believing that’s their real problem. These old farts can’t do what we need to be done.

So, what do you do about it?

We, talent acquisition, need to start calling this crap out! If your hiring managers weren’t hiring women or minorities because of poor ‘cultural’ fit, you would call them out.

In Generational Profiling, ‘poor cultural fit’ equals ‘overqualified’. “Yeah, I don’t want to hire Tim because he’ll be bored in this role.” Bullshit. You don’t want to hire Tim because you might be challenged by having someone on your team that knows something you don’t!

We have the data to show generational profiling. You can put a report together that shows each hiring manager by age and years of experience, then show the exact same thing for their team, then show the candidates presented in the same manner. A really interesting thing will happen! You’ll instantly see which managers are profiling hires by age!

-Tim is 27 and has 6 years of experience post-college.

-Tim’s team’s average age is 24 and has 3 years post-college.

-Tim’s interviews selected average age is “X” with “X” experience.

-Tim’s interviews declined average age is “X+” with “X+” experience.

Stuff just got real!

No one, and I mean no one, likes to be called a racist or a sexist. Our hiring managers should feel the same way if they were called and ageist, but they’re not. We need that to change.

By the way, you will see this in promotions as well…

9 Ways IBM (and the rest of us) Should Be Reinventing Talent @IBMWatsonTalent

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Amber Grewal is the Head of Global TA for IBM. It’s a big job. She posted on LinkedIn recently and gave her 9 ways IBM is reinventing recruiting. It’s pretty good. I’m not sure she wrote it. My experience is with giant corporations that they rarely would ever allow one person to post something so big on a social platform, but I’m sure she got in her ideas with some ‘corporate’ wordsmithing, either way, I liked it.

I like when large organizations put HR and TA leaders out in front of the brand. That’s always a risk. I like that IBM is taking that risk. They’re a big player in the HCM/TA tech space, and if you want my attention, give me less PR and marketing pitches, and more practitioner know-how!

Here is the infographic that “Amber” put together:

I’ll go through and give you my comments on all 9:

1. Upskill the Recruiting Function – Oh hell yes! The main problem with corporate recruiting is very little actual recruiting actually takes place. A whole lot of administering the recruiting function takes place. When need to flip those two things!

2. Horizontally Source – This is the Talent Pipeline. The problem with maintaining Talent Pipelines is they’re very expensive. I would rather see an On-demand sourcing function, than a pipeline function, but I like that Amber to be trying to marry the two in a ‘ready-now’ fashion.

3. Work Agile – I think what Amber is saying, and I love it, is not all requisitions are created equal. Some jobs we fill are more important and have more impact on the organization. Yes, yes they do! So, do those things first and do them fast, to maximize the impact!

4. Create a Recruiting-First Culture – This would be my #1. Talent Acquisition doesn’t own recruiting. Hiring managers own recruiting. I can help you staff your department, function, location, etc., but ultimately, you as the leader must own it. If you can get here in your organization, you’ll be great at talent acquisition. The next step is then getting every single employee to understand their role and significance in constantly attracting talent to the organization.

5. Trust-based Hiring – Yeah, I’ve got nothing. Honestly, this is a large, enterprise-level organizational issue. Here’s what happens. Manager A has a great talent, but that talent is being underutilized in their group. Manager B desperately needs the talent Manager A has. Manager A should, for the betterment of the organization, give up their talent to Manager B, but they don’t because they believe they won’t get the talent they need in return. This happens constantly in giant organizations, and it sucks.

6. Proactively Source – Maybe a good first step here would be to first ‘actually’ source! 😉 I like that Amber is focusing her team on certain things the organization needs. Hey, we suck at hiring females in tech roles! Cool, let’s make that a priority and specifically use a rifle approach to go out and get more females in tech roles. That’s just good recruiting. Might want to work with HR to ensure those females will feel like they actually belong as well, when they get into those roles or you’ll never get off that treadmill.

7. Cognitively Assist Candidates – Thanks for joining Marketing! This is where an LI post becomes a commercial and I would bet my entire salary (as a writer) that Amber didn’t actually have this on her original list! This one is supposed to be about Candidate Experience and I’m sure that’s what Amber had, but this is where Watson got shoved in. Not saying that’s bad, but it doesn’t sound like a practitioner put #7 together.

8. Personalize Offers – More Watson, but I will say personalization across the recruiting process is the key to reinventing recruiting. We all want to be recruited like a five star running back to Alabama. We want that experience. It doesn’t matter what role you get hired for, you want to feel like the most important person in the world to that company.

9. Interview with Cognitive – Okay, more Watson, but this is where I’m a huge fan! Very, very, very rarely will you go wrong when hiring smarter people who can process information faster. This doesn’t mean hiring only people who have a GPA of 3.5 or higher. There isn’t a ton of correlation between GPA and actual cognitive processing speed. Go find great cognitive pre-employment assessments and hire smart, it won’t let you down. Apparently, IBM has something like this called Watson or something, check it out.

Amber, thanks for putting this together! It’s a really strong plan for other TA leaders to follow!

 

Is Your Organization Using HR Tech for Good or Evil?

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Right before Christmas when things were crazy and no one was paying attention, something happened in the HR Tech world that didn’t get much press. This happens at certain times. It’s why corporations, governments, etc. release bad news on Fridays at 5 pm. It gets buried during the weekend.

The thing that happened was the announcement that many companies (Amazon, Verizon, UPS, and even Facebook themselves) were using Facebook Ads to exclude older people from applying for their jobs! That’s big news, right!?

If these same companies were using the exact same technology to exclude females or African Americans, don’t you think the world would have stopped, if only for a second until Trump tweeted again!? I think it would have, but it didn’t.

From the article:

A few weeks ago, Verizon placed an ad on Facebook to recruit applicants for a unit focused on financial planning and analysis. The ad showed a smiling, millennial-aged woman seated at a computer and promised that new hires could look forward to a rewarding career in which they would be “more than just a number.”

Some relevant numbers were not immediately evident. The promotion was set to run on the Facebook feeds of users 25 to 36 years old who lived in the nation’s capital, or had recently visited there, and had demonstrated an interest in finance. For a vast majority of the hundreds of millions of people who check Facebook every day, the ad did not exist.

Verizon is among dozens of the nation’s leading employers — including Amazon, Goldman Sachs, Target and Facebook itself — that placed recruitment ads limited to particular age groups, an investigation by ProPublica and The New York Times has found.

The ability of advertisers to deliver their message to the precise audience most likely to respond is the cornerstone of Facebook’s business model. But using the system to expose job opportunities only to certain age groups has raised concerns about fairness to older workers.

So, is this right? Well, Facebook seems to think so:

Facebook defended the practice. “Used responsibly, age-based targeting for employment purposes is an accepted industry practice and for good reason: it helps employers recruit and people of all ages find work,” said Rob Goldman, a Facebook vice president.

“Age-based targeting for employment purposes is an accepted industry standard”. Really!? Well, in one way it is. But only if you’re doing it for good, not evil! If you are out trying to specifically recruit older people because you lack an older population in your workforce, then “yes” that is accepted.

If you don’t want older people, because they don’t fit your culture, then “HELL NO” it’s not an accepted standard!

The holidays came and went and all of this is forgotten because we don’t care about older workers. That’s a fact. We treat older workers like garbage in America. Once you reach 50 years old in America, you become stupid and worthless to hiring managers, even when those hiring managers are over 50!

We would have killed Facebook if they said it was an “industry standard to run ads for only white dudes”. But they are running ads for only young people and that is now an industry standard.

It’s not. It’s prejudice. It’s wrong. It is not an industry standard. Segmenting recruitment marketing is tricky. We have to be responsible enough to know when you exclude a certain group, that better not be an underrepresented group in your workforce and not the majority of your workforce (Facebook!).

So, what do you think? Industry accepted standard or bad recruitment marketing practice? Hit me in the commnets and let me know!