The Future of Work, is More Work!

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I’m sure you’ve read an article or listened to a podcast in recent weeks that had something to do with “the future of work”. It’s a hot topic to talk about, primarily because it’s all just a big fat guess and the best content is content where I just get to tell what I think will happen, but really have no idea for sure.

When I take a look at the HR technology landscape and see the tech that is hitting the market around work and performance, I think the future of work is actually just more work!

When I say ‘more’ work I really mean “More” work! Much of the technology that is being created and launched around HR Technology falls into a few buckets:

  1. How can we make workers more efficient at what they are currently doing?
  2. How can we monitor workers on what they are doing (tracking)?
  3. How can we leverage A.I. to do certain tasks workers are doing right now?

Don’t get me wrong, the technology doesn’t scare me in the least, I think it’s amazing, but the reality is much of it is designed to help us humans reach our full potential. If my couple of decades in HR has taught me anything it’s that very few of us humans want to reach our full potential!

Reaching your full potential means you are working really hard!

I have a great story about working in a union job the summer I first got out of high school. My Dad got me the job working in a grocery warehouse picking orders to be delivered to supermarkets. The warehouse just implemented a new software system that tracked the productivity of each worker.

Basically, I would be given an order and the system had estimated how long that order should take for me to complete. If the order was complex I got more time, it is was simply pulling a full pallet of one type of item, I might only get ten minutes or so to complete, some orders were estimated to take 75+ minutes to complete.

The union had negotiated that I only had to work 77% of the time. Yes, you read that correctly! If you added up all of my order minutes, in theory, to keep my job, I had to be 77% efficient. So, in an eight-hour shift of 480 minutes, once I reached my 369.6 minutes of work, I could actually just stop. In fact, I was encouraged very strongly by my union brothers to stop at the exact point!

Now the “new” computer system didn’t account for extra effort. So, if I had an order that was supposed to take 60 minutes, but I worked really hard and completed it in 45 minutes, I just earned myself an extra 15 minutes. By the end of the summer, I was efficient enough in getting orders completed that I spent about three hours a shift playing cards with my union brothers in the back of the warehouse until my shift was done!

The new HR Technology that is in play right now, based on AI and machine learning, would have made these corrections individually within a few shifts, knowing I could do that work more efficiently than another person and soon my orders would have been adjusted. The technology would have ensured that my ‘extra’ effort turned into my normal effort.

We already know that my warehouse work will be replaced by robots, so my example is already dated. But what about that office job? Will a robot replace you? No, not right away, we are a ways off from that, but that same AI/Machine learning technology will track and measure everything you do and soon you will feel as busy as ever, because ‘down time’ is unproductive time and the tech can compute that!

The future of work is more work.

 

Hot or Cold? Your Office Temp has Gender Performance Impact!

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There’s a new study out that shows that men and women actually perform at different levels based on the temperature of the environment they are in. Can you guess which gender performs better in hot or cold temperatures?

So, the 27-year married man in me had a guess!

My wife loves to sleep with the bedroom ice-cold! There have been many nights, as the dog and I huddle close sharing body heat, that we didn’t think we would make it through the night. The headline the next day would be, “Woman finally has a peaceful night’s sleep as husband and dog freeze to death in the bed beside her!” I kid! Partially!

So, my initial guess was that women perform better in cold temps. I was completely wrong! From the study:

“The authors found that female students generally performed better on math and verbal tests when the room temperature was at the warmer end of the distribution, submitting more correct responses as well as more responses overall. Conversely, male students generally performed better on these tests at lower temperatures – at the warmer end of the temperature distribution, they submitted fewer responses, as well as fewer correct responses. The improved performance of women in response to higher temperature was larger and more precisely estimated than the corresponding decrease in male performance. Temperature did not appear to impact performance on the logic test for either gender.”

So, turns out women and men are different!

But it does beg the question of how do get to an optimal temperature for our office environment when we have both men and women working together?

I’ve worked in organizations where the facilities folks were a bit crazy when it came to temperature. They had one temp and no matter what that was going to be the temp. You weren’t allowed space heaters, or fans (the claim was energy usage), so you would see people wearing coats or have blankets at their desks. Or see people in tank tops because it was so hot!

The reality is we all have preferred temps that will help us perform better and when we think about the employee experience and the physical environment our employees work in, it’s up to us to figure out how to be help them optimize the temperature that’s right for them! This isn’t someone just being a diva, this is science! We want high performance and workers thriving, then the physical temp they are working in matters.

So, what temp do you perform in? Or have you even noticed? Hit me in the comments.

 

Who has been your biggest influence in your life?

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Great personal story to share today of a very cool interaction that happened this week.

So, if you’re reading this blog post you’ve by now guessed that I write a bit. This all started ten years ago and I have frequently told you to blame my great friend, Kris Dunn, who got me started in blogging, but there’s more to this story!

When I was a freshman in high school at Godwin Heights High School in Wyoming, MI (basically a neighborhood in Grand Rapids, MI), is when I really started writing. Godwin Heights was a blue-collar high school. We actually walked by a GM plant on our way to school. Our baseball field was next to the plant parking lot and the workers on break would throw the foul balls over the fence so we didn’t have to climb the fence.

So, ‘start writing’ is a bit of a stretch. I was forced to write every day by my freshman English teacher, Ruth Kemp. Ruth was one of those great educators, a throwback in public education to a time when individuals became teachers because they just love teaching kids. They would have probably done it for nothing if they could. Always excited to see her kids learn, and she was super passionate that writing was like any other skill if you wanted to be good, you had to do it every day, so she made us journal for fifteen minutes every day.

I didn’t matter what you wrote, but you had to write for fifteen minutes. To me, this was torture. At first I actually just copied articles out of magazines (which she allowed) but that got super boring. The other crazy part about Ms. Kemp (not a Mrs., never married) was she would comment on each kids journal. Sometimes just a word or two, sometimes paragraphs, even more than you wrote yourself.

Being a class-clown type, I wanted to see how far I could get her to interact with me ‘in the comments’ of my journal, so I started to make up random stories about people in the class. She didn’t bite, but instead played along and expanded the stories. Asked all these probing questions about my stories, etc. She got me to write more in a creative way and I was energized by her feedback and interaction with me, I couldn’t wait to get to the next class to read what she wrote back to me.

So, this isn’t the story I wanted to share, but you need the context. 

When my book got published last year, I tracked down Ms. Kemp’s address through the school, even though she had retired, and sent her a copy with a long letter explaining her influence on me. Again, she wrote back, and it took me all the way back to my freshman year of high school, her words, tone, energy were still exactly the same.

This week I’m flying out of the Grand Rapids, MI airport. I usually don’t, because it’s not the closest to my house, and it’s fairly small so no direct flights, but there was a direct flight of Minneapolis, so it was going to be easy. I probably go out of Grand Rapids 3-4 times per year. One of my high school classmates I had mentioned on social media a few years ago that Ms. Kemp was a volunteer at the Grand Rapids airport, so each time I fly through I look, but in years have never seen her, so I figured she probably didn’t do it anymore.

On Tuesday night I fly in at 11 pm. 11 pm airports are pretty quiet. Especially small airports. I’m walking from the gate to the parking garage and I spot Ms. Kemp, at 11 pm, standing at the visitor desk packing up her things. I hadn’t seen her in person since my senior of high school.

I walk up and she looks at me and says “Can I help you?” I say, “I’m Tim Sackett”, and she says “Of course you are!” And gives me a giant hug. We catch up, I get to thank her again for her influence on me in person, and I say goodbye. Turns out, that Tuesday night shift was Ms. Kemp’s last shift ever at the airport, and now she is fully retiring. It was done at 11 pm. She was packing up to leave for good.

We have some pretty crazy things happen to us in our life. The fact that I got to see Ms. Kemp again, probably for the last time ever, by a chance meeting in an airport at 11 pm on a Tuesday is insane. One of the biggest influences in my life, and call what you will, Karma, etc. , the universe let me have that moment. Student, teacher.

Enjoy your retirement, Ms. Kemp. You influenced countless blue-collar kids to be better than we thought we could be.

The Myth of Being a “Highly Selective Employer”

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We all think about it, don’t we?  We all want to believe in this notion that we only hire the best and brightest. We only hire the highest quality candidates.  We are ‘highly’ selective!

We’ll show our executives really cool data that shows how ‘highly’ selective we are.  The number of applicants per hire, 25,000 people applied for this position and we only took the best one!

I read something interesting from Time magazine and college admissions at highly selective colleges. Think Harvard, Yale, MIT, etc.  Schools that are super hard to get into because of how selective they are much like the hiring process of your organization. From Time’s article:

“What many parents and students don’t realize is that increasing numbers of applications isn’t necessarily a sign that it’s harder to get into a selective school; rather, it’s a sign of changes in behavior among high school seniors. More and more people who aren’t necessarily qualified are applying to top schools, inflating the application numbers while not seriously impacting admissions. In fact, it has arguably become easier to get into a selective school, though it may be harder to get into a particular selective school…

The most recent study available from the National Association for College Admission Counseling shows that between 2010 and 2011 (the most recent years available), the percentage of students applying to at least three colleges rose from 77% to 79% and the percentage of students applying to at least seven colleges rose from 25% to 29%. In 2000, only 67% of students applied to three or more colleges, while 12% applied to seven or more.

The net effect of this behavior is to create an illusion of increased selectivity.

Especially at the most selective schools, an increase in applications generally leads to the acceptance of a smaller percentage of the students who apply. However, students who meet the academic and extracurricular thresholds to qualify for competitive schools will still get into a selective college; it’s just less likely that they’ll get into a specific competitive college.

These schools work hard to not admit students who won’t attend;  the acceptance rate and the matriculation rate (the percentage of accepted students who attend) are key measures in many college ranking methodologies, so both admitting too many students and admitting students who don’t attend can hurt a college’s ranking.”

An illusion of increased selectivity, you see, just because you turn down a high number of candidates doesn’t make you more selective, it makes you popular.  Too many organizations and HR departments are marketing that they are highly selective based on some simple numbers that give an illusion of being highly selective when in reality, they’re just good at processing a high number of applicants, but not really being ‘more’ selective.

Just because you turn down 24,999 candidates doesn’t make you selective it just means you have a high number of applicants.

So what does make you selective?

Quality of hire. Which I can argue is another very subjective metric in most organizations, but at least it’s a start.  Can you demonstrate with real measurable items that the applicants you’re hiring are better or getting better than those previously hired?  This creates real evidence that you’re becoming ‘more’ selective and on your way to becoming ‘highly’ selective.

You are only “selective” if you’re are actually only hiring the best candidate in your market in the position you have open, not the only candidate who just happens to apply to your job and is the tallest of the seven dwarfs at the time you have the job open.

 

8 Types of Recognition that Suck!

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I run a small business.  When I need to know something, I usually reach out to my employees and find out what they think.  It’s not some big fancy ‘research’ survey with thousands of responses, but it’s real.

Recently, I wanted to know what people might want in terms of a recognition award.  Ironically, what I found goes against some big fancy research done by recognition companies who are in the business of selling the crap on the list below, crazy how that works in the research game! Anywho, what I found wasn’t surprising to me.

Here’s the list of the Top 8 things my employees don’t want when it comes to Recognition Awards:

1. Anniversary Pins! If you give me one of these I will stick it back in your eye! “Hey, Tim, Thanks for 10 years! Buddy, here’s a pin!” A What!?!? I’ve given you ten great years and you’re giving me a pin. Is this 1955?

2. A Plaque. Or any other kind of trophy thing. If I wanted a trophy to show me that I’m a salesperson of the year, you hired the wrong person. JayZ said it best “we can talk, but money talks, so talk more bucks”.

3. Corporate logo wear. Giving out corporate logo wear as a form of recognition screams you have executives that haven’t actually spoken to an employee in the last twenty years!

4. A watch. Wait, if it’s a Rolex, I’ll take a watch. If it’s a Timex you better ‘watch’ out, I’m throwing it at someone! Nothing says we don’t really care about you like a $50 watch with it engraved on the back ‘You Matter! 2019!’

5. Luggage. The ‘experts’ would like you to believe that your employees would really ‘appreciate’ luggage because it’s an item they don’t normally like to spend their money on. The reason why people don’t like to spend their money on luggage is that it gets destroyed after one trip through O’Hare! That’s just what you want to see coming around the luggage carousel – “Hey, look, honey, it’s your employee of the year award all ripped up and stained”. Sign and symbols.

6. Fruit Baskets. First, most people don’t want to be healthy or we wouldn’t have the obesity problem we have in our society. Second, people like chocolate, candy, salty snacks, and diet soda. If you want to send food, send food they’ll actually eat!

7. A Parking Spot with Their Name On It. This goes bad two ways: 1. I drive a $100K Mercedes and you don’t, now you know I drive a better car than you and it’s awkward; 2. I drive a beater and I’m embarrassed to let everyone know I make so little I can even afford a 2014 Chevy Cobalt.

8. A Hug! Wait! I totally want a hug! Just not a creepy hug. You know what a creepy hug feels like when you’re about 13 seconds into it and the other person won’t let go! But nothing says “we recognize you” in the totally wrong way, like inappropriate hugs at work!

What do employees want?

Well, that’s an entire another post, but my 20 years of HR ‘research’/experience shows people want for their peers and leaders to appreciate their efforts. Nothing says ‘we truly care about you’ like having one of your peers tell you in some sort of way. When teams can do that, they become special! It might be a quick handwritten note, a face to face meeting in the hall, etc. It really doesn’t matter the avenue of how it comes, it just matters that you have the culture that it does come and it’s encouraged to keep coming.

Ford Layoffs – “Hey, stay a few days and say your goodbyes!”

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A big announcement yesterday over at Ford where 7,000 or so white-collar workers will be getting laid off. For generations of automotive families, this is really anything new. You grow up knowing about once every ten years, the big autos will do some ‘right-sizing’ or reorganizations. The reality is, and other industries are much different, auto industries hire in good times like your drunk Uncle Lou buys drinks at the bar after he cashes his income tax return check!

In good times, there is nothing better than working in the automotive industry. Everyone gets hired for good wages, bonuses are good, and they throw money around like it’s monopoly money. In bad times, they ‘right-size’ and it’s not targeted, it’s pretty much we need to cut 10,000 people, make it happen!

Ford CEO Jim Hacket said this layoff is different, it’s not, but to prove the point he also said this:

He acknowledged saying goodbye to colleagues is “difficult and emotional.”

“We have moved away from past practices in some regions where team members who were separated had to leave immediately with their belongings, instead giving people the choice to stay for a few days to wrap up and say goodbye,” he wrote.

Wow, really!?! Thanks, Jim!

Honestly, though, it is a bit more humane, right? Basically what you say when you walk someone out immediately during a layoff is this:

  • Hey, you no longer have a job but thank you for all those years of your life and discretionary effort you gave!
  • Also, we don’t trust you, so get the hell out, NOW!
  • Also, if you know of any younger workers who can do what you do, but for 30% less, please refer them to us!

Now, I am not saying Ford is laying off older workers and keeping younger workers. That would be slanderous, and I would never say such a thing! You can look at the data for yourself! It is a bit ironic though how white-collar layoffs tend to impact higher paid, more experienced workers. Turns out experience only matters to a certain salary point, then we are mostly the same in terms of productivity and knowledge.

No, Ford is in a very competitive industry and very fast-changing industry, and while all these ‘more experienced’ workers made us a lot of money, we now need to hire a different set of skills for our next generation of products. We no longer need all these mechanical engineers (true) and we need many more electrical and computer engineering skill sets (also true). Also, we probably need less more experienced finance, human resources, marketing, and operations folks as well, for these new more technical products we are creating.

So, back to the actual layoffs. Do you agree with Hackett (no relation, since my name, is “Sackett” with an “S”, and not an “H” but I see the confusion if you’re dumb) on his layoff approach of treating the Ford employees a bit differently and letting them close up shop and not walk them out immediately?

My take:

This should be an individual management decision. Your manager knows if you’re a terrorists or not. If she believes you can act like an adult and not sabotage anything on your way out, she should be able to make that call. If she believes you’re a problem, she should also be able to make that call on walking you out immediately.

I don’t believe this should be an all or nothing approach. I’ve seen people who have done some very bad things when given the chance to ‘pack up shop” on their way out. When you take the livelihood way from a person, you really don’t know how they’ll react. Some will become desperate and take anything they can get, staplers, information, etc.

Most, the vast majority, will be sad and grieve but also be able to handle this news in a respectful manner, knowing they’ll probably need that manager reference to land their next spot.

Layoffs suck, even when done for the best reasons to save the jobs of thousands of others. They just suck. I feel awful for those Ford employees having to go through this, just as I did for the GM employees who had to go through this at the end of last year. Organizations are living, breathing things, and as such, tend to make the same mistakes as well do in good times and bad.

 

How do you get your Organization to stop Sucking at Hiring?

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Hiring people to work for you directly is probably the single hardest thing you’ll ever have to do as a manager of people. To be fair, most people are average at hiring, some are flat out killing it, and probably 20% are awful at hiring.

The first sign you suck at hiring is your new hire turnover is an outlier in your organization, your market, or your industry.

So, what constitutes new-hire turnover?

I find most organizations actually don’t measure their hiring managers on new hire turnover but use this to judge effectiveness on their talent acquisition team. That’s a complete joke! That is unless you’re allowing your TA team to make hiring decisions! New hire turn is a direct reflection of hiring decisions. Period.

When should you measure new hire turn?  Organizations are going to vary on this based on your normal turn cycles and level of the position. Most use 90 days as the cap for new hire turnover. That is safe for most organizations, but you might want to dig into your own numbers to find out what’s best for your own organization. I know orgs that use one year to measure new hire turn and orgs that use 30 days.

How do you help yourself if you suck at hiring?

1. Take yourself out of the process altogether.  Most hiring managers won’t do this because their pride won’t allow them. If you consistently have high new hire turn comparable to others, you might consider this, you just have bad internal filters that predispose you to select people who don’t fit your org or management style. Don’t take it personally. I suck at technical stuff. I shop that part of my job off to someone who’s better. You might be an exceptional manager of your business, but you suck at hiring. Shop that out to someone who’s better!

2. Add non-subjective components into your hiring process and follow those 100% of the time. Assessments are scientifically proven to tell you what they’re designed to tell you. If you follow what they’ll tell you, you’ll be much more likely to make consistent hires. If that assessment gives you better hires, then keep following it, or find an assessment that does give you that consistency.

3. Analyze your reasons for each misfire hire. Were there any commonalities in those? What I find is most poor hires stem from a hiring manager who gets stuck on one reason to hire, which has nothing to do with being successful in your environment. Example: “I want high energy people!” But then they work in an environment where they are stuck in a 6X8 foot cube all day. It’s like caging a wild animal! 

Numbers don’t lie. If you consistently bomb your new hire turnover metrics, it’s not the hires, it’s you! In the organizations where I’ve seen the best improvement in reducing new hire turnover, it was in organizations where new hire turnover metric results were solely the responsibility of each hiring manager, and nothing to do with talent acquisition.

It’s the 80/20 rule. 80% of most new hire turn is usually coming from around 20% of your hiring managers. Fix those issues and ‘magically’ your new hire turn improves.

College Athletes: You better have some experience!

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My oldest son is so close to being off the payroll and graduating college I can almost taste it! Because he transferred schools after his first two years he has a couple of classes to make up, but he has a great internship this summer, so he’s going back to school in the fall to finish up his senior year.

He plays college baseball, so a bunch of his senior teammates in the same grad class as he did graduate this past weekend. I got to speak with a bunch of these parents who are now excited for their kids to find jobs. You know we all love to hire college athletes, right!?! Right?

Here’s the thing. College athletes work their butts off and put in more hours than you can ever imagine between their sport and their classes. The work ethic. The competitiveness. Etc. Is why so many employers search out college athletes to hire.

But, with all of that comes one big problem. Most college athletes use the summer to get themselves ready for the next season. Becoming a starter takes place because of the extra work you put in on the offseason. So, we find a ton of college athletes don’t actually have much on their resume upon graduation, except for the fact they played a college sport, which now that they are in the real work world has very little value for most employers.

I get it, we are sports obsessed in America. We think little Johnny and little Suzy are the next Olympians and we spend enormous amounts of time and money chasing these dreams. I’ve personally spent more time and money than probably 99% of parents out there!

If I take off my Dad hat and put on my employer hat, this isn’t all it’s cracked up to be.

Great Enterprise Rent-A-Car found success hiring college athletes to work as Manager in Training. By the way, that job sucks! But, if you can make it through the first couple of years, you can make a decent career out of it. But do you think anyone is going to college believing that they want to be a Manager in Training for a rental car company?

I look at the resumes of so many college athletes, as compared to non-college athletes and there is one glaring difference, and that difference isn’t one was an athlete and one wasn’t. It’s that the non-athlete, many times, has 3-4 internships with real companies, doing real jobs, getting real experience. That has real value to employers.

I Love that my son got the experiences he did in college athletics, but he was also smart enough to say I’m willing to give up training all summer, to get internship experience because, in the end, I’m not getting drafted. He’s in the minority. Most either work jobs that have nothing to do with getting a career, or don’t work at all, and then upon graduation are surprised to find out they aren’t as sought out as they were lead to believe.

So, if your kid is playing a college sport here’s my advice:

  1. Unless they are high-level D1 and have a legitimate shot at going pro and making real money, don’t let a college coach make your kid feel like they have to use their entire offseason to keep playing their sport.
  2. Get a real internship, at least one, before graduation that is in line with your degree.
  3. If you bought into the hype and the pressure and your kid now has no experience in the real world, it’s never too late to go and do an internship, even for free, to get real experience. Even after graduation.

Here’s the reality. When a hiring manager has an opening, especially for entry-level grads, they will see resumes with candidates who have multiple internships with big brands, and those candidates come across a very sexy! They will also see resumes of candidates who were athletes in college, and they will be intrigued. Almost always, the candidate with real-world experience will kick the ass of an athlete without experience in an interview.

Have fun. Play sports. Also, get some experience!

Career Confessions of Gen Z: Intent, Purpose, and Focus

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Last week, I wrote about the benefits of being connected to work. Not only the flexibility that can come from it, but the true edge it gives us to move throughout our day in the most productive way possible. Despite this, I didn’t mention much about the dark side. We lead these connected lives on an extremely slippery slope. If you didn’t read my last post, I promise this can be read as a standalone.

How do we ensure our connected lives don’t get the best of us? Be intentful. Be purposeful. Approach everything with a results-oriented focus.

I find these few words of advice are so difficult to follow. Each day, just when our minds begin to turn off, that familiar temptation takes over – to take a peek at what was left behind after a long day, to check in for just a minute. While that little peek always feels harmless, it sometimes leads us to see that colleagues are still working…er…maybe just looking busy. It makes us question whether or not we should be doing the same, or if we simply aren’t doing enough. Sometimes it feels like everything to us, when it may be nothing at all.

I’ve fallen victim to this before. At times, it has hurt my career and personal life, but just the same, there have been times some level of advancement can be attributed to it. All in all, I enjoy being connected to work, but it’s something that our generation would be wise to keep in check. It isn’t a danger only for millennial generations, but I think the temptation of connected busyness is stronger for those in the first 5-10 years of their career. The desire to impress is ever present and showing effort by staying connected feels like a key part of that. The lines become blurred so quickly, however, that it may take years to recover – if we ever will. Showing our consistent connectability to a job can become an obsession.

While it feels different, showing our connectability isn’t limited to work. You know the word, FOMO. It’s really the same thing in our personal lives. What a travesty it is for us to miss out on something in our personal network. When you really think about it, after work and play, there’s not much left. It becomes difficult to find the peace that we need to re-energize. Don’t get me wrong, the benefits of advancements we’ve made to live in this connected world are tremendous. Lives are consistently positively affected by these advancements. However, we shouldn’t overlook the unintended consequences.

In pondering all of this, I think we can take plenty of different actions to recover. As big business never fails to show us, mindfulness is now a foundational key to reducing stress in a connected life. That said, the ways in which we direct that mindfulness is extremely important. I really think it circles back to having intent, purpose, and a focused approach. Having intent and purpose in all that we do can help “weed” out some of the unnecessary tasks that tempt us to stay connected at all hours. Focusing on results can guide our thinking and eliminate the poorly directed focus on short term gain that may result from unnecessary tasks. By combining these three principles, we can stay on track and hopefully curb the busyness of our lives, without sacrificing personal and professional advancement.

 

Quintin Meek a talent consultant at Pillar Technology (part of Accenture Industry X.0). Also an active member of Detroit’s startup and tech community. Every day is something new and challenging, and I am learning more than ever before. I’m finding that I’ve become a lifelong student, and I’m excited to see how that continues to shape the road ahead.

6 Reasons Your Organization is Failing at Recruiting

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I’m out in San Francisco this week teaching a class on Talent Acquisition to some great Pros and Leaders who are doing all they can to learn more and help their organization succeed. The class is part of the process for SHRM’s Specialty Credential in Talent Acquisition.  Part of the process is two days of deep learning with an ‘expert’ instructor in-person or virtually. Apparently, the expert instructor got hit by a bus, so they tapped me on the shoulder!

The course is designed for corporate HR pros and leaders who want to get better at TA. This is modern material, designed to help individuals begin to build out a modern recruiting practice. It helps build a foundation in the right way on what best practice organizations are doing in their TA shops right now.

I love spending time with HR and TA pros who just want to learn and get better. Who want to help their organizations be better. It might be one of the funniest things I do all year! At the same time, it might be one of the most frustrating because I see and feel their struggles!

What I find is almost all organizations fail at recruiting for basically the same reasons. Here are those reasons:

1. We fail in recruiting because we are trying to be like everyone else and afraid to stand out from the other competitors for talent in our market. Yes, this is mostly employment branding and recruitment marketing, but it speaks to basic risk aversion we struggle to overcome in traditional HR. What I find is most c-suite executives welcome this risk, but no one is giving them options.

2. We are flat out not persistent enough going after the talent we want. Great recruiting is about pursuing great talent. I married way above my pay grade! The only reason I was able to land my wife was that I didn’t give up. We all want to be wanted. Most corporate HR and TA pros give up on pursuing talent because they initially say they aren’t interested. That should just get us going!

3. We aren’t letting potential candidates know who we really are. Guess what, when you come here you’re going to have to work and we don’t allow you to have pet pigs. Sorry. I mean, we’ll still have fun, challenging work and we’ll support the heck out of your development, but this isn’t a playground, this is a business. If that sounds like you, we will love you and you will love us! It’s okay to help some talent self-select out of coming to work for you. I don’t want to attract every candidate. I want to attract candidates who want us and we want them!

4. We hear your advice, but we just suck at actually executing it because we are busy. Too busy to get better. I hear all the time from leaders that they would love to do all this cool stuff, but they just don’t have the time. So, I ask, are you successful? No, we are broken. So, you would rather stay broken then fix your shop? Well, we still have to keep doing what we are doing. No, you don’t. You can stop. That is an actual option if you let everyone know you have a plan and this is the plan to finally get fixed!

5. We fail because we don’t fully believe we are responsible. Ouch, that one hurts me, because I’ve actually been fully in that position. Someone finally gave me the title but somehow I felt like I still wasn’t really in control. Turns out, I was, but if I wasn’t going to take control, others above me were going to, since someone had to. Ugh. Once I took control, everyone around me and above me gave me full support.

6. We haven’t figured out how to use our network for good. I’ve been royally screwed by people that I networked with, only to watch them f@ck me over and take (Hi! Z.A., you prick!). Yes, this happens. I’ve also reached heights in my career that would never be possible if I didn’t have all of you helping me along the way. I see way too many pros scared that if they share, especially locally in their market, someone will steal their great ideas and secret sauce. So, they don’t and they miss out on so much good in the world! Go share, exchange ideas, and keep doing it, especially with those who reciprocate!

To my first SHRM TA Credential SFO class – go out into the world and do better recruiting! Also, don’t hesitate to reach out to me when you need a little help!