The Recruiter Name Generator! What’s Your Recruiter Name? @atapglobal

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I’ve noticed that certain recruiters have it easier than others. If you have a ‘unique’ name, you know what I’m talking about! You might spend the first two minutes on your conversation trying to get the candidate to say your name correctly! If you leave a message and they call back to your office it’s often hilarious at what name they ask for.

It’s a real problem for our industry, especially in America, where we tend to only want to respond to names we know we can pronounce. Think this isn’t a problem? Go out on LinkedIn and search for recruiter working for Indian RPO services. You’ll find a ton of these recruiters have changed their name to a more ‘American’ version because it helps get higher responses.

The thought process is, from the candidate’s perspective, is that if a recruiter’s name is “Paul Raja” vs. “Praveen Raja” that “Paul” probably speaks great English, so I’ll call him back, but “Praveen” might not speak as well. Is that dumb logic? Yes! Is that happening? YES! (By the way, this has happened for decades with Chinese engineering students as well, who will take very American first names because recruiters are more likely to call “Joe Lee” then “Huang Lee”)

So, what does it take to the have the perfect Recruiter name to get candidates to call you back?

First, you need a name that is recognizable and easy to say for the population you’re trying to recruit, and usually, one syllable is better. Thus, if you’re recruiting traditionally Hispanic employees, you would want a traditional Hispanic name, etc.

– In America: Mary, Mark, John, Jill, Jose, Maria, etc.

– In England: Holly, Simon, Henry, Olivia, etc.

Second, you shouldn’t have a name from a TV show or movie:

– Theon, Skyler, Tristen, Miley, etc.

Third, you want a last name that is common, but not too common, like it’s made up:

– Smith is out, but Brown is okay, as long as Brown isn’t paired with Charlie

– Bonernose is out, as would be Newbutt.

Finally, you don’t want to be the person with two first names or two last names. It’s too confusing for candidates:

– Kevin Johns or Mary George

– Turner Wilcox or Lee Nelson

That’s why I put together this easy to use Recruiter Name Generator! All you need to know is the month you were born in, and your favorite color, and BAM! You’ve got your very own, easy to use, will probably get a callback, new Recruiter Name:

So, using the easy to use charts above my new Recruiter name is: Mark Wilson!

Wouldn’t you want a call from “Mark Wilson”? Doesn’t “Mark Wilson” sound official, while also being competent and kind? Of course, he does!

What’s your new Recruiter name?

The Recruiter Nation Live Hangout Series – With Jobvite and Fistful of Talent!

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Our first hangout is at 1 pm ET on Tuesday, November 14th 

Google for Jobs/ROI of Recruitment Marketing Spend! What You Need to Know to Look Smart!!

 REGISTER FOR THE HANGOUT BY CLICKING THIS LINK!!!

If you’re a client or follower of Jobvite, you know the Recruiter Nation Live series.  It started with the Recruiter Nation Live Conference in San Francisco last June and continued with the Recruiter Nation Live Roadshow that brought real recruiter talk to 9 cities in North America over the last three months. 

The feedback was great – you loved it, so they are back with the latest in the series – the Recruiter Nation Live Hangout Series.  Once a month, they’ll be hosting a Google Hangout designed to keep the conversation among recruiters going – focused on things you can use, like the best-kept secrets of today’s smartest and most efficient recruiters, Jedi-mind tricks proven to make you more persuasive/ get great candidate response and strategies to hold your hiring managers accountable for their choices–so everyone wins.

I’ll be on the first hangout and it is at 1 pm ET on Tuesday, November 14th and will be hosted by Kris Dunn and me, focused on the following juicy topic:

 Google for Jobs/ROI of Recruitment Marketing Spend! What You Need to Know to Look Smart!!

 REGISTER FOR THE HANGOUT BY CLICKING THIS LINK!!!

Let’s have some fun and learn from each other at the same time.  See you at 1 pm ET on November 14th!!!

LinkedIn and Microsoft launch “Resume Assistant” and it’s a big deal!

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Big announcement today coming out Microsoft/LinkedIn. The two companies are figuring out more and more how to integrate LinkedIn into the Microsoft office ecosystem and their new Resume Assistant is the first major feature announcement.

What’s Resume Assistant?

Microsoft’s Resume Assistant is a Word product integration that brings the power of LinkedIn directly into Word when you’re crafting or updating your resume.

How does Resume Assistant work?

It’s pretty easy. You upload or open an existing resume, made an old resume you have, and Word will automatically recognize that document is a resume and open up the LinkedIn integration. The integration pops up as a right-side window in Word so that your resume is on one side of Word and the LinkedIn Resume Assitant is on the other.

From here, Resume Assistant will do a lot of things but mostly use artificial intelligence to help you craft a better resume that will more likely be selected for jobs by recruiters. Resume Assistant does this through analyzing LinkedIn data of those profiles, work experiences, titles, etc. that are getting hired and moving into new roles via profile changes.

Don’t know how to phrase your work experience? The Resume Assistant will pull in specific examples, similar to you, of people who got hired and show you phrases, skills, and words that will help you get hired. RA will also easily allow you to go directly to other profiles on LinkedIn from Word to see how others have structured their profile.

Why is this a big deal? 

So, Microsoft and LinkedIn shared a bunch of data that led to this product creation:

  • LinkedIn data shows ‘job hopping’ has doubled in the past twenty years
  • LinkedIn is seeing 40% growth in job applies through LI
  • On average 100 candidates are applying for each position on LinkedIn
  • 80% of resume updates in the U.S. happen in Microsoft Word

Okay, and, so?!

Connect the dots! One part of the Resume Assistant is to also show each Word user updating their resume the jobs that most match the resume being created. So, 80% of job seekers will have LinkedIn’s 11 million jobs showing up in Word, right next to their resume while they’re updating and thinking about looking for a new job!!!

I would not want to be a job board today and be reading this. In fact, for how much Google has been swinging its weight around recently, this is also a pretty big punch back from LinkedIn and Microsoft to let them know they are not giving job search away!

Game changer!

Think about how many people use Microsoft Word. 100% of those people will now have a direct link to LinkedIn and the LI jobs when they are doing anything with their resume – Resume Assistant opens automatically when a resume is detected. It’s really a genius move by LI and MS.

If this is the first integration that the two sides have figured out, I can’t wait to see future integrations as well, and from the sound of things, both sides are moving quickly to make these a realities.

One note of importance. Resume Assistant will launch today for Microsoft 365 Insiders, at the beginning of 2018 for all Microsoft 365 users, and soon after for all other Word platforms.

At 4% Unemployment, 2nd Chance Hires are Looking Very Attractive!

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I’m a big fan of 2nd chance candidates. Candidates who were fired, terminated, let go, etc. for many various reasons, most of which come down to wrong job fit, the wrong personality fit with their boss, wrong skill fit, etc.

I don’t have actual numbers, and I wouldn’t believe any study who told me a number because here’s what really happens. An employee gets fired for ‘performance’ because the manager thought the person could do the job, even though the person had never done the job, and both continued to get frustrated. HR puts that down as termination for performance, not poor job fit, or lack of skills, or something else.

Is this person a bad employee? No. Did this person not try hard? No. Did the organization look to move this person into a role they were better suited for? No. It’s just easier to cut bait and move on to another hiring mistake.

The problem most employers are facing right now is at 4.1% national unemployment, almost any candidate that you find out of work is going to have a ‘hickey’. Maybe they require too much money, maybe they don’t have the education you require, maybe they won’t move, etc., etc., etc. We all know the deal. It’s tough sledding finding talent right now, it’s even tougher if you’re looking for someone out of work to fill your job!

That’s why 2nd Chance Candidates can be some of the best hires you’ll ever make, but you need to pick the right ones. Here’s what I look for in 2nd Chance Candidates:

1. A chip on their shoulder. I don’t want them to talk bad about their last employer, but I want to know they feel like they were unfairly evaluated and have something to prove!

2. Job history before the last job. Say what you want, but when taking a flyer on a 2nd chance candidate I find those will more solid work history tend to be the right ones to pick.

3. Willingness to do anything. When you get fired some weird shit happens to you. You get angry. You get sad. You get frustrated. Eventually, you get to a point where you go “I don’t care what it takes, I’m getting back into the game!” Those are my 2nd chancers.

4. The story seems to make sense. I don’t hire a 2nd chancer where the story doesn’t add up. So, you were the employee of the year, last year, then out of nowhere, with no reason, you got fired? Yeah, no thanks.

5. They want to work. You’ve been out of a job for 7 months, and I offer you a job, I only want to hear one thing. “I can start tomorrow!” If you tell me I can start in two weeks, or next Friday, or anything besides “I’ll start working right now if you let me” I’ve got a concern!

People get fired for awful things, but they also get fired over petty things. Being in HR, I’ve been apart of both kinds of firing, and I’m not proud of that fact. It’s super hard to support a hiring manager who wants to fire an employee because basically, the employee cares more than the hiring manager about the work, but I’ve seen it happen!

It’s our job in TA and HR to find out if we’re going to give someone a second chance. It’s not an easy decision. It seems like there’s always a red flag, and it seems that way because there is! The person was let go! It’s now our job to determine was that person being let go going to be a positive for our company, or a negative. I like to think, many of second chancers can be a positive!

But, don’t get me started on 3rd and 4th chancers!

T3 – Do you speak A.I.? If you’re in TA or HR you better learn!

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I’ve said this publicly before but John Sumser is one of the smartest people in our space when it comes to understanding HR and TA technology, or really any part of HR and TA that starts to get beyond the normal reach of HR and TA leaders. Pick a topic that is difficult to comprehend or understand, and Sumser is usually the first one breaking it down for the rest of us!

John recently sent me his latest research on A.I., or what he thought would be his latest report on Artificial Intelligence when he started doing the research. John goes deep in this report, over 90 pages filled with information on the latest and greatest A.I. related technology in HR and TA. I say related because what John found was that ‘true’ A.I. isn’t really present yet in the HR and TA tech stack.

We have a ton of companies telling us they have A.I. to sell us, but what they are really selling us is a form of ‘Intelligent Software’, advanced intelligent automation, and a whole lot of machine learning. Don’t understand any of that? Most of don’t. John breaks it down in detail and tells you the difference in all of it.

There’s no doubt that intelligent software has made its way into every segment of the tech stack in HR and TA. It’s important that as HR and TA leaders we actually understand what that means, where it’s all going, and how you will position your organization to take advantage.

One of the piece’s I loved from the report were questions John gives for HR and TA leaders to ask “A.I.” vendors they’re considering:

1. How long does it take the machine to learn something new? Can you define that both in calendar time and the number of transactions?

2. What are the feedback loops we should use to monitor the tool’s alignment with our culture, processes, and procedures?

3. What is the process by which we inform the device that it is missing something or needs to learn something new?

4. If the machine makes a recommendation and we think it is out of date, what do we do?

5. What sort of staff do we need to ensure the performance of our intelligent software?

Those questions are brilliant! All of us fail in asking potential vendors enough of the right questions, and John truly nails this.

If you want the full report you can download it at HRExaminer – The Emergence of Intelligent Software. The full report costs $249, but if you tell John that “Tim sent me!” he’ll give it to you for $249! It’s a cheap education of a really complex issue that we are all facing right now in HR and Talent Acquisition.

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – just send me a note – timsackett@comcast.net Also, I advise HR and TA tech companies. Interested? Let’s talk. 

Just a bit of break from the norm…Raising a special kid

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George Springer, the World Series MVP that plays for Houston, has a pretty cool Dad! I tend to like Dad stories. I have a pretty great Dad, and I like to think I’m a half-way decent Dad, but it’s a constant struggle! I think in society we don’t get enough Dad stories, so when this one came up right after the World Series, I wanted to share (the video is 3 minutes):

George Springer, Jr., the baseball players Dad in the video is a pretty great Dad, you can tell! Dad is proud of his son and not because he’s a great baseball player, but because his son is really a whole person.

George Springer, the baseball player, grew up with a stutter and had to overcome that and learn how to turn that ‘disability’ into a uniqueness. As his Dad says in the video “understand this is who you are, this is what makes you special”.

George Springer, the Dad, is an accomplished lawyer in Connecticut, and just a special person as a Dad. I think we all hope, at the end of the day, that we raise our own children like the Springer’s have raised theirs. To be team players. To help others be the best version of themselves. And to accept themselves and their uniqueness for what it truly is, something that makes them special.

Congratulations to George Springer on his accomplishments, and congratulations to his parents for raising a remarkable young man.

 

What Does Talent Taste Like? When Recruitment Marketing Keeps it Real…

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So, have a Coke and a Smile wasn’t good enough, the college recruiting folks in Coca-Cola’s Italian team had to get ‘creative’ and go off script. Here’s how that ended up (hat tip to Jim D’Amico for finding this pic!):

So, I’m not exactly sure from this ad who is tasting the talent. Maybe this is meant to get creepy hiring managers to the university, or maybe it just doesn’t translate to English. But whatever it means the Italian Coca-Cola team doubled down and also dropped in a landing page and hashtag for the event #TasteYourTalent or visit – www.tasteyourtalent.it.   

The site opens up with:

“Allenati per diventare un Champion di Coca-Cola HBC Italia”

Which, when translated means:

“Train to become a Champion of Coca-Cola HBC Italia”

I’m not sure if that is training to be a champion of sexual harassment, but whatever it is I’m interested in seeing how it all turns out!

I can picture this entire creative process playing out in the TA department at Coke Italy. “Hey, we need a great theme for our next university recruitment event! What do you guys have?”

“The Real Thing!” – did it. 

“Coke is it!” – did it.

“The Coke Side of Life!” – did it. 

“Taste the Feeling!” – did it. 

“Taste the Talent!” – Wait! What!? What did you just say!? That is f’ing brilliant. We’re recruiting talent. Coke tastes great! Taste the Talent! Go spend $3 million Euros and make that happen!  

Do you want to know what’s great about blogging? You just can’t make this stuff up! The bar for entry into Recruitment Marketing is apparently very low. Stay thirsty my friends.

Recruiters! Do you know what candidates really want in their next job? @ATAPGlobal

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One of the reasons ATAP (Association for Talent Acquisition Professionals) was founded is that we need a better way to accumulate and share data in the talent acquisition space. Right now we have all this disparate data all over the place and if you were to ask one TA pro this question they might send you to one place and one answer, and another would send you to a completely different direction for a different answer, etc. That’s if you can even find someone in your network with an answer!

One thing we want to be at ATAP is a destination for TA pros and leaders for answers to your questions. To be a place where the talent acquisition industry can come to share the latest and greatest data around the globe! We aren’t quite there, yet, but we are working in that direction and future is bright at ATAP!

One piece of data came across my desk recently that I wanted to share. Hacker News recently did a reader study of their audience to select 8 traits of their ideal engineering work environment and here’s how they ranked:

1- Work/Life Balance

2- High-Quality Code Base

1 & 2 were one and two by a ton! After work/life and code base the rest were all virtually the same.

It is amazing that three out of the top 4 all speak to the work arrangement. Balance, flexibility, remote. Basically, what IT pros are telling you they want is to be able to work on high-quality stuff, when and where they want. Just give me good work and get the hell out of my way!

Is this similar to your EVP?!

One thing that is far down the list, that almost every corporate TA leader I know will want to argue is “Personal Growth” and development. It doesn’t really matter as compared to a lot of stuff, but we continue to shove this down the throats of our employees because we believe that personal growth and development are super important!

The big question is, why? Why do we believe our employees care so much about personal growth and development when it’s really a minor issue in the overall scheme of things?

You know what happens when you get your hands tied on things like work/life balance, flexible work, remote work, etc.? You focus on things you can control, like personal growth and development…The ‘you’ in this example is ‘us’ – TA. Our reality is we haven’t been able to get our executives to see this is what IT talent really wants, and because we can’t move the needle on work arrangements, we act like personal growth is super important.

It might be for some, but it’s only important to all after the higher level needs and wants are met. Want to attract great IT talent? Offer work arrangements that attract them and you will be shocked at how great talent will find you!

——————————————————————————

What the heck is ATAP?!? I get asked this question almost daily. ATAP stands for the Association of Talent Acquisition Professionals. Founded in 2016, ATAP’s mission is to develop a body of unified educational, ethical and measurement standards, advocate on issues that impact those in our profession, and build a global community of inspired and informed professionals. I’m a member! You should be one too – Join Here – use my code to get $5 off your first-year “ATAPDISCTS”! 

 

 

Do you LOVE someone you work with?

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Almost two decades ago Gallup research came up with the Q12 of employee engagement. Basically, twelve questions you could give your employees to measure their level of engagement. Soon after, a multi-billion dollar industry was born and everyone in leadership and HR started to worry about how we could get and keep our employees engaged.

I thought most of it was crap and still do. Engagement for me is like watching a puppy chase it’s tail. They will never catch it, and if they do, it’s pretty unsatisfying after a while! Employee engagement is the same thing. I’m not saying you want disengaged employees, but where does it end, or does it ever end?

Once you go down this path of ‘training’ your employees you will do stuff to keep them engaged, they will continue to need stuff just to stay at that same level of engagement. Offer a kid a cookie and he’ll do what you say. Give a kid a million cookies and he loses interest in cookies.

The one piece of the Q12 I like is the question:

“I have a best friend at work.”

It’s pretty simple and straightforward. If you have a best friend at work, you’re more likely to want to stay at that job. I mean, heck, you’re best friend is there! What’s better than going to work each day with your best friend!? Not much!

Now, take that concept one step further. Instead of a best friend, do you ‘love’ someone at work? Imagine how you would support a coworker that you love!? It would be off the charts!

That’s what I love about the photo above from the World Series with Justin Verlander and Jose Altuve. For those who don’t know, Justin Verlander is a pitcher who came to Houston from Detroit this year at the trade deadline. So, Justin was very new to the team, but much needed if they want to win the world series.

There’s a long history of superstars coming together on a team and it not working out because egos get involved.

Jose Altuve is the best and most popular player in Houston. He’s a superstar. Justin Verlander is one of the top pitchers in baseball, in history. He’s a superstar. Want to know how one ultra-high-performing player welcomes another ultra-high-performing player and makes sure ‘culture’ and ‘ego’ will not be an issue?

Just look at the photo!

In an interview, Jose Altuve was asked about Justin Verlander and he said, “I literally love Justin Verlander”. Verlander was told what Jose said and had these shirts made up. These are two dudes who get it!

T3 – The Reputation of Your Company As An Employer Actually Might Matter!

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Okay, I know Glassdoor has worked for a decade to make you believe that your employer reputation matters. Their own data says that 70% of candidates will check a companies reputation before making a career decision, and they have 40+ million candidates going to their site on a monthly basis.

The problem is, I don’t think most employers really thought that much about it, honestly.

Quick question: Have you gone out and claimed your company’s Glassdoor profile? 

I always like to ask that question when speaking to HR and TA leaders and it’s not too surprising to find most of the leaders in the room, over 50%, have not, or did, but have no real interaction with the site. If your employer reputation was that critical of a decision point for candidates, 99% of leaders would be on top of this and active in protecting their employer reputation online.

Glassdoor, like most great HR and TA technology platforms, does some things really well. The first thing they had to do was create a problem we didn’t know we had! Welcome to your employer reputation! OMG! I didn’t even know that was a thing until someone made it my thing! It’s actually great marketing!

Want to sell more airline flight insurance? Share a ton of stories about people dying in plane crashes! Sure you have a better chance of dying from a shark attack while simultaneously being hit by lightning, but hey, you never know when it’s going to your turn!

I think that is until recently. With the launch of Google for Jobs, your employer reputation might actually begin to matter for real this time! 73% of all job searches in the world, start on Google. The majority of the other searches probably go directly to Indeed or directly to your corporate career site, because we’ve trained people that “Indeed” is where they’ll find all jobs.

Google for Jobs is changing how job seekers are searching for jobs by basically keeping them on Google and not sending them to other sites. The other piece that Google for Jobs is doing is looking at the job search behavior, not from an employer perspective, which was done by every other company before it (because as it turns out employers pay money for this kind of stuff), but from the candidate perspective.

Google doesn’t really care how you want to make candidates jump through hoops and give them half-information about your jobs and company. Google is on the candidate side of the equation trying to disrupt. One way Google will disrupt the job search is by placing importance on your company’s reputation when it comes to job search results.

If your company’s reputation sucks, your jobs will show up lower in the Google for Jobs search results. This will be a killer to many organizations who haven’t managed their company’s reputation at sites like Glassdoor, Indeed, Google itself has tons of employer reviews (and will be getting a lot more!), plus at least a dozen other sites that track employee and past employee reviews as well.

So, what should you do?

  1. At a minimum claim your Glassdoor profile (the free version) and respond to every single review that’s given in a position way. You might have a poor reputation, but candidates will see that you’re working on making it better.
  2. Glassdoor is just one site, there are over a dozen you probably should be tracking. No one has time for that, but there is a technology already created to help do this on one platform called Ratedly. I actually wrote about this a while back on T3.  Created by Joel Cheesman who is a really smart thought leader in the HR and TA space, and the idea is so simple and effective, and inexpensive, you should really take a look.
  3. Get your executives to understand why this is important. Of course, you don’t want a bad reputation, but also you have this extra issue of having it affect your applicant traffic which just made this reputation thing begin to have real pain!

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – just send me a note – timsackett@comcast.net Also, I advise HR and TA tech companies. Interested? Let’s talk.