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Archive for "Branding"

Oct 14

It’s Super Hard to Write a Cool Job Posting!

Almost every solid TA pro and leader I know wants to have cool, hip, on fleek, whatever new saying the kids on Snap are saying, type job postings. What most organizations end up with is still the old written job description, KSAs, boring I just feel asleep same posting as they always have had. The […]

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Sep 2

What Do The World’s Great Employees Have In Common?

If you haven’t seen this yet, you will! American Airlines has a new promotional campaign called “World’s Greatest Flyers” where they basically tell the world to stop bitching and act like adults while flying! Okay, to their credit, they do a much more professional job of telling flyers to stop whining and bitching while flying! […]

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Sep 1

How the Largest Company in the World does Employment Branding!

Everyone loves to dump on Walmart. They’ve done enough in their past to make it easy, but I love to tell people working in HR or TA at Walmart is probably the toughest HR or TA gig on the planet! Why? Because of the challenges they face with their brand! That’s why this recent Employment Branding […]

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Aug 24

Transform Your Recruitment Marketing

I’m headed off to Boston this fall, November 2-4 to Emcee the 1st ever Recruitment Marketing Conference, called Transform! Developed by the great team over at Smashfly, this is not a user conference this is a pilgrimage of the top recruitment marketing minds in the world being brought together in one place! I’m super geeked! […]

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Aug 10

How did Monster Lose Out in the Job Board Wars?

I’ve been a Monster customer for at least fifteen years.  I’ve used Monster in four different companies that I’ve worked for. I also use (or have used) CareerBuilder, LinkedIn, Indeed, and Dice. So, I’ve got experience dealing with large spends on the Job Board side. Having a presence on Job Boards is part of almost […]

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Jul 28

The Grass Isn’t Always Greener

This is HR’s go-to advice for employees who put in their two-week notice, especially if that employee is heading to a competitor: “Just remember! The grass isn’t always greener!”  HR is mostly right. I’d say here’s the actual breakdown of ‘greenest’: 50% is actually about the same shade of green. You’re moving to just move. […]

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Jul 19

T3 – @Ratedly

This week on T3 I review the anonymous employee review monitoring mobile app Ratedly. Ratedly is the brainchild of the godfather of recruiting thought leadership, Joel Cheesman.  When I entered this game eight years ago there were like four people in the world that talked about the Recruiting Industry and Joel was one of those […]

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Jun 16

5 Instagram Filters That Will Make HR Better at Recruiting!

You know it’s true—you’re a great HR Pro, but you don’t really like to recruit. That’s okay, because you’re good at a million other things your company values. But here’s the thing: A recent Deloitte report outlined the need for HR Pros to grow their skills beyond what our functional area is traditionally known for. […]

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May 23

Would You Be Willing To Pay For Interview Feedback?

I get my ideas in the shower. I have a busy life, so it seems like my down time is that solid 5 to 10 minutes I get in the shower. I usually shower twice a day—once first thing in the morning, then before I go to bed. That’s 10 to 20 minutes daily to […]

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May 6

The Secrets Behind How Google, Amazon and Facebook Hire The Best People!

This was a headline the other day in an article over at Qz.com by Sarah Cooper. Now, Quartz does legitimate articles so it might have been hard for some to figure out if this was actually supposed to satire or if Sarah was actually trying to help you out. I have a feeling it was a […]

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