Everyone Wants a Talent Brand That Candidates Love, But…

Everyone wants a talent brand that candidates will love, but almost no Talent Acquisition function is actually willing to love those same candidates back!

You get this, right!?

Do you know why you love certain brands? It’s usually a combination of an experience you had with that brand. You loved their product or service, how they/it made you feel, how you were treated, etc. The brand made you feel like you were apart of it. That it ‘loved’ you, just even a little.

We all want to have these amazing talent brands (employment brands), but part of having that amazing brand is you have to actually truly like the candidates who are reaching out to you. This is the single biggest struggle most organizations have with establishing a real Talent Brand. We want candidates to love us, but we don’t want to love them in return!

In fact, we don’t even really want to be friends with them! Or at least that’s how we act! Most TA shops treat candidates like they’re the enemy. Very similar to how celebrities treat the media. Love us! But, we’re going to act as you annoy us! Um, what!? This is about 90% of TA shops, and they’re completely flabbergasted when the data says candidates think they’re crap!

So, you want a Talent Brand candidates will love? Try doing some of this:

1. Change your internal TA culture to start believing candidates are our friend, not the enemy! Without these wonderful candidates, we don’t have jobs! We need you!

2. Do not allow your recruiters to talk negatively about candidates. This is really hard. It’s the teacher’s lounge mentality. Well, we’re behind locked doors they don’t know what we say. It’s not about what you say, it’s about the mentality of us vs. them you’re allowing in your shop!

3. Treat your candidates like you treat your hiring managers. Unless you also treat your hiring managers like crap, then don’t do that.

4. Invite random candidates in to talk to your team about their experience, especially those who didn’t get hired. This will really open eyes.

5. Don’t allow your team to use the excuse “we don’t have time”. Nothing is more important than communicating with candidates. Nothing. It’s really your only job. Stop doing everything else, except this. Then you’ll have time.

The reality is, it’s much easier to love a brand when you believe they love you back.

“Self-Insight” Might Be the Most Undervalued Personal Core Competency!

I was having a conversation recently with a peer. We were discussing a company with a dynamic leader. The company seemed like it had every single attribute to make it successful. Smart and dynamic leader, great product, great design, female, minority, but they were having a hard raising capital.

My first reaction was, something isn’t right! Why can’t this company raise capital? I mean VC will give cash to a four-year-old who built something that looked like something out of legos if they think they can make a buck on it! There’s so much VC money flowing into HR tech right now, people are getting money for just having ideas about products!

There’s the obvious VC bias towards both females and minorities. So, it’s easy for me to just go “holy crap” I’m seeing this live right in front of me! But the person I was talking to was a female and a minority, and she was saying, ‘slow down’ that’s not the issue here!

“She’s crazy, Tim!” 

Um, what? She seems super intelligent and the product is solid and I would give my own money to that company right now, it can’t fail. “No, she’s f’ing nuts!” 

Okay, so does she know she’s nuts? “Nope. That’s the problem! Super brilliant, but she has this blind spot where she’ll go off the rails and literally treat potential investors and even customers like crap. If she would just get out of her own way, that’s a potential hundred million dollar company.” 

Sounds like she needs a mentor. “Yeah, she thinks anyone who talks to her is below her, and they might be in terms of intelligence, but she refuses most advice. Anyone else pitching that product would have millions in backing at this point, with others waiting in line to get a piece.”  

After this conversation, I couldn’t stop thinking about it. First, I thought, what if this female was a male and acted crazy like this? Would “he” get the investment dollars? I think he probably would. What if it was me, a white guy up there, acting crazy, would I get the money? Probably, I would. So, I was pained to think this bias is real, regardless, but this person had a real viable product (and God knows I see so many that aren’t!).

I was raised by a very strong, single Mother, who had a tendency to be a bit crazy, so I know a thing or two about strong, aggressive entrepreneurial women. I grew up with one my entire life! The lack of self-insight is both a gift and a curse. With it and you might not go down the path of starting your own business against all odds. Without it, you potentially can’t your ideas out to the world.

When you take a look at the most successful people you know they have found the balance of self-insight in their life. A person with high self-insight knows when to listen to it, and when to ignore it. It’s a super fine line to walk, but it’s critical for success.

Co-Managing with an A–hole!

In the modern work world, we are often tasked as leaders to co-lead, co-manage a team, a function, a location, etc. The challenges to this are many, but none is more difficult when you have to do that and the other person is a complete a-hole!

What I find is that most a-holes have no idea they’re an a-hole, or they know they’re an a-hole but some broke in their brain to make them believe their actually a better person/leader as an a-hole versus a normal person.

What are the jerk, a-hole leader behaviors? Being condescending to the employees they lead. Talking behind the back of those they lead to others on the team that are a peer of that person. Not supporting their co-leader on things that were previously agreed to, etc. You know what I’m talking about!

I’m lucky that I haven’t had this issue for a while but I see it happen all the time in organizations I support, and it’s one of the most talked about issues I hear from friends and peers that work in corporate gigs. Here’s some of my advice for co-managing with an a-hole:

– A–holes hate being put in a box. Put them in a box. Get agreements on things, then get written confirmation of those agreements. I find a-hole leaders will work not to confirm via email or written communication, especially if they don’t really agree with the direction and plan to screw you later!

– Always stay above the line in front of those who report to you and your peers. “Above the line” means you never allow yourself to do or have the same bad behaviors as your co-manager. You take the high road, always. Trust me, in the end, you’ll benefit greatly from this!

– Be brutally honest in your assessment of your a-hole co-manager. I find most a-hole leaders are never told by a peer that they’re being an a-hole with real specific examples. Most if told, will actually try to change those behaviors. Some are truly just a-holes and they won’t change, but it will make you feel better to address it. Also, don’t stop addressing it! Every time it happens, call them out. That is actually an “above the line” behavior by you calling them out!

As a leader dealing with this situation will probably be the most challenging you’ll have in your career, but ignoring it, complaining to your boss, to matching their behavior are all losing propositions that take your career nowhere.

I love killing a-holes with kindness! It doesn’t happen often to them, they are used to getting the opposite reaction from their behavior, so extreme kindness to them really throws them off guard and unsettles them which can be quite funny!

Fortnite, not athletics, is Our Saving Grace for Team Building at Work!

Remember when it was super cool to go out and hire ex-college athletes into various roles in your company? Enterprise Rent-A-Car basically made their entire brand out of it! Pretty much every mortgage banking firm, sales office, etc. followed with the shared understanding that college athletes make great hires.

Why? It’s tough to go to school and fit in athletics. Athletes are normally self-motivated individuals who care about winning. Most are coachable. They actually like working in a ‘team’ environment.

Then came along gaming, and currently, Fortnite is the vain of every parent’s existence!

Don’t know what Fortnite is? Have you been living under a rock for the past year? Basically, Fortnite is a shooter game that has over 50 million active users. Originally it was designed where 100 people get dropped into a small online world all at the same time and you play until you’re the last one to survive. The world gets smaller and smaller every so many minutes, so that the games don’t take forever. The game forces you to move and fight. It’s super addicting. Just ask any parent with teens.

Fortnite found that the kids playing these games actually liked playing with friends so you could invite people you know to join you and try to kill each other. Then, it was duals and teams, where you get your friends together and play against other teams, or pairs. All the while the kids are all talking to each other on headsets, sometimes states and countries apart from each other.

Okay, if you don’t game, I get how all of this sounds ridiculous. The thing you’re missing is the interactions and strategy that takes place in the game.

If you stop for a few minutes and listen to these kids play, after you get through the language being used, you see real strategy and communication taking place. You see kids talking to each other, helping each other, sacrificing themselves for the good of the team, working through extreme time-sensitive decisions in the attempt to win.

Some of this stuff would make military generals super proud! But it would also make executives pretty impressed as well. Fortnite is getting kids to communicate who would previously never talk to anyone! Getting them to work together. Getting them to make tough decisions. Getting them to play 24 hours straight!

Find something you love to do and you’ll never work a day in your life. I’m not saying that Fortnite and shooter games are what you should love. I think it’s way beyond the ‘game’. The kids actually really like the communication, the strategy, and decision making that has ‘real’ implications in their current world.

We spend so many resources in our current work world to get our adults to learn how to interact well in teams. We have an entire generation entering the workforce in Gen Z, that are already demonstrating they have some pretty good skills in this area, and they didn’t even have to know how to throw a ball to show this skill set!

You’re Uninvited!

I’m not terminating anyone ever again.

I can’t terminate anyone, because I don’t hire anyone.  I do invite people to join me.  Join me on this journey, on this path. It’s going to be a great trip.  I invite them to be a part of my family.  Not my ‘work’ family, but my actual family.  I spend more time with my co-workers than I do with my wife and children (in terms of waking hours).  So, when I invite someone to join us, it is not something I take lightly.

That’s why, from now on, I’m not terminating anyone.  From now on, I’m just uninviting them to continue being a part of what we have going on.  Just like a party.  You were invited to attend, but you end up drinking too much and making a fool out of yourself, so now you’re uninvited. You can’t attend the next party.  I don’t know about you, but when I throw a party, I never (and I mean never) invite someone I can’t stand.  Sometimes a couple has issues with this, where one spouse wants to invite his or her friend, but their spouse is a complete tool and it causes issues.

Not in my family, we only invite those people we want to be around, life is too short.

Here’s the deal.  When you invited someone into your family, you usually end up falling in love with them.  It’s that way in business. It’s the main reason we have such a hard time firing on bad performers.  We fall in love with those people we hire.  “Oh, Mary, she’s such a nice person!”  But, Mary, can’t tie her shoes and chew gum at the same time.  So, we give Mary chances, too many chances, and pretty soon Mary is part of the family.  It’s hard terminating part of the family.

I would rather just not invite Mary to attend work any longer.  “Hey, Mary, we love you, but look, we aren’t going to invite you to work.  We’ll still see you at 5 pm over at the bar for drinks.”  Sounds so much easier, right!?  It happens all the time.  I use to get invited to stuff, but somewhere down the road, the group stopped inviting me.  I might have been a little upset over it, but it didn’t last and I’m still friends with everyone.  Termination is so permanent, it’s like death.

Being uninvited sends the same message, but there’s a part of being uninvited that says “you know what, maybe it was you, maybe it was us, but let’s just face it, together it doesn’t work.”

You’re Uninvited.

DisruptHR Detroit 2.0 – September 20th! Tickets Available Now! #Detroit #DisruptHR #HRParty

Detroit Metro HR and Talent Peeps!

We’re back!!!

On September 20th in Midtown Detroit, DisruptHR Detroit 2.0 will be taking place onsite at our host Quicken Loans! The cost to attend this event is $30 which includes some great food and drinks, an exceptional list of speakers, and great prizes!

Here are our 2.0 speakers for this event:

Speakers for the 2018 DisruptHR Detroit 2.0:

Tina Marie Wholfied

Don’t Fear The Peacocks! Embracing Organizational Change through Diversity

Melissa Fairman

Make Work Suck Less! 

Melanie Stern

Hiring for Culture Fit Not Add

Becky Andree

CODE RED!  Leadership Development has flatlined!

But I have a Defibrillator!

Kimika Garrett

Planning with a Twist

Danielle Crane

Nobody Smokes in Church

Kat Hoyer

Stop trying to make your employees Happy

Josh Schneider

The Tingly Feeling Compass

Michelle Clark

The Power of Purpose – Stop Sucking the Life Out

of Your People!

Chris Groscurth

Hustle Smarter: Future-Ready Human Resource

Leaders

Iris Ware

They said we couldn’t do it, but we did!

Cody Grant

The Dynamic Art of Job Descriptions

Not only will this event be awesome, but this year we added an “After Party” to take place onsite for continued networking with peers and friends!

DisruptHR Detriot 1.0 had over 200+ participants and it was a sellout. This event is almost half sold already, so get your tickets today!

Register for DisruptHR Detroit! 

 

Is employee experience really all about your manager? #Maslow #Drink!

So, I’m sharing a post I wrote over at EXJournal.org (EX = Employee Experience). It’s site started by some brilliant people from all over the world and they invited me to write to bring down the overall quality of the site! I wrote this post and immediately thought, “Hey, I just leveled-up from my normal poorly written stuff!”.

I thought this because it’s an idea I’m passionate about and truly believe. I think we get lied to a bunch by HR vendors who are just trying to sell their shit. We’ve been lied to for a long time on the concept – “People leave managers, not companies” – that’s actually not true…enjoy the post and check out the new EXJournal site!


“Employees don’t leave companies. Employees leave managers.” 

How often have you heard this over the past decade? A hundred times? A thousand times?

We love saying this in the HR, management consulting, leadership training world. We use it for employee engagement and employee experience, to almost anything where we want to blame bad managers and take the focus off all the other crap we get wrong in our companies.

The fact is, the quote above is mostly bullshit.

Employees actually care about other things more

The truth is, employees actually leave organizations more often over money than anything else. We don’t want to believe it because that means as leaders we have to dig into our budgets, make less profit, and pay our employees true market value if we want them to stay.

Managers might be the issue if you’re getting everything else right. So, if you pay your employees at the market rate. Ifyou offer market-level benefits. If you give them a normal work environment, then yes, maybe employees don’t leave your company, they leave their managers.

But you forgot all that other stuff? Maybe the ‘real’ reason an employee left your company wasn’t the fact their manager wasn’t a rock star. Maybe it was the fact you paid them below market, gave them a crappy benefits package, and made them work in the basement?!

The dirty little truth about Employee Experience is that managers are just one component of the overall experience, and we give them way too much weight when looking at EX in totality. We do this because we feel we don’t have control over all of the other stuff, but it’s easy to push managers around and ‘train’ them up to be better than they actually are.

Rethinking Maslow for EX

There is a new Maslow‘s Hierarchy of Employee Needs when it comes to Employee Experience and it goes like this:

Hierarchy of needsLevel I – Money – cash!

Level II – Benefits – health, fringes, etc.

Level III – Flexibility of Schedule – work/life balance

Level IV – Work Environment – short commute, great design, supportive co-workers

Level V – The Actual Job/Position – am I doing something that utilizes my best skills?

Level VI – Your Manager – do I have a manager who supports my career & life goals?

We all immediately jump to Level VI when it comes to EX because that’s what we’ve been told is the real reason people leave organizations. Which actually might be the case if all of the other five levels above are being met. What I find is that rarely are the first five levels met, and then it becomes really easy to blame managers for why their people leave.

Managers aren’t the difference maker

When I take a look at organizations with super low turnover, what I find are that they do a great job at the first five levels, and they do what everyone else does at level six. The managers at low turnover organizations are virtually the same as all other organizations. There is no ‘real’ difference in skill sets and attitudes; those managers are just managing employees who are pretty satisfied because most of their basic needs are met pretty well.

I think the new quote should be this:

“Good employees leave companies that give them average pay, benefits, and work environment, that don’t utilize the employee’s skill set, and that make them work for a crappy boss.” 


(Tim note – Why the #Drink? It’s a game that my fellow HR/TA speakers and I play. We hate when someone uses the Maslow pyramid in a slide, so we make fun of it by claiming every time a speaker mentions “Maslow” or shows the pyramid the entire audience should have to take a drink – like a drinking game for bad speakers! The more you know…) 

Career Confession of Gen Z: Flexible Work Hours Are Key to Recruiting Gen Z

You may notice that I mention my Mom in a lot of my posts because I have the best Mom in the world. It’s just a fact. She has an agreement with my Dad that he’s not allowed to talk about her in his posts without permission, but I don’t have that agreement so, sorry Mom!

One thing that my Mom has always been super big on is sleep. Ever since my brothers and I were little, she made sure we got more than the recommended amount and now I can’t survive without 7-8 hours of sleep a night!

One thing that I have noticed during my time abroad here in Spain and during my time in Japan (I was in an exchange program in middle school) is that sleep is not as important here.  My 6-year-old host sister gets about 8 hours of sleep every night where I would get 11-12 when I was her age. My host parents maybe get 4 or 5. There is just a different culture around sleep in other countries.

Another thing that has stuck out to me is the late start times in Spain. The streets are usually dead before 9 a.m. and most shops don’t open until 10 or 11. People go out to bars and clubs at 1 or 2 and stay out until 4 or 5 and then, get up for work the next day!

Something that I enjoy about college is that you get to make your schedule around what times fit best for your own personal preferences. For me, I learn best in the mid-morning to mid-afternoon, but many of my friends learn best at night.

This is another thing where I don’t know which system is better. I don’t know if America’s “early bird gets the worm” is necessarily better than Spain’s later start times, but I do know that every person is different. Something that is really important to me is sleep and I know that in my 20s, I don’t want to have to go to bed at 9 or 10 pm in order to get the amount of sleep I need because my job starts super early in the morning.

This brings up something that I know I will look for in a job when I get out along with many of my fellow Gen-Z’ers: flexible start and end times.

I think it’s important to allow your employees to work at the times that are best for them. I have seen flex time discussed as a benefit for people with families but it also benefits those people that don’t work best in a traditional “9-5” setting. Maybe 11-7 works best for those night owls. I know that there is no part of me that will ever want to work a 7-3 like some people do. (Editor Dad note: Don’t you love how Cam believes ‘working’ 8 hours is 9-5, and now 8-5 with an hour lunch!)

Right before I wrote this post, I called my Mom to talk about how many hours of sleep we got as kids. When I told her what I was writing about, the first thing she said is “well Dad has his meetings first thing in the morning, so he can’t always let people do that”. I get it. I get that it doesn’t work for every company and every situation, but I think that flexibility is important to implement in as many ways as possible.

Let your employees get enough sleep and do their best work by allowing them some flexibility to sleep and work at the times that are best for them. So, if you want your Gen-Z employees to be competent the day after the Super Bowl or the Game of Thrones finale, it’s a good idea to let them sleep in a little bit. 


 

This post was written by Cameron Sackett (not Tim) – you can probably tell because it lacks grammatical errors!

HR and TA Pros – have a question you would like to ask directly to a Gen Z? Ask us in the comments and I’ll respond in an upcoming blog post right here on the project. Have some feedback for me? Again, please share in the comments and/or connect with me on LinkedIn.

Your Weekly Dose of HR Tech: @TextRecruit Drip Campaigns Really Work!

Today on the Weekly Dose I review TextRecruit‘s new Drip Campaign feature that my team is actually really using!

So, I don’t talk a lot about my tech stack, because I think it’s a real differentiator when it comes to running a staffing company. In fact, I’m fairly cocky about telling clients I know for a fact, my tech stack is better than theirs, which is why my team can find and attract talent faster than theirs can!

We use TextRecruit.

Why?

Because being able to text candidates, more than one at a time, is critical for recruiting success. Plus, I need a way for my recruiting team to manage multiple text conversations at a time, and a platform that will capture all of those conversations.

So, we have been using TextRecruit with a high rate of success when it comes to getting more reply rates than we could with email, InMail, and phone calls.

So, what are Drip Campaigns using TextRecruit?

Drip Campaigns are a series of automated text messages built to drive deeper engagement with candidates. They help you automate text messages based on whether your candidates respond, and engage them with the right message at the right time.

They work like this:

  • Create the different messages you want to send to your candidates and decide how much time you want between them
  • Once you start your campaign, candidates that respond will stop receiving messages while unresponsive candidates move to the next drip message
  • After the campaign, you can check your analytics to see your response rates

We do a lot of message testing so it might look something like this:

Message #1“Hey ‘Candidate name’ it’s Tim from HRU. I’ve got this awesome position we need to talk about. Let me know when you’re available.”

No response.

Message #2 “”Candidate Name”, it’s Tim again! Here’s the link to that position I texted you about. Contact me back and I can give you more details!” 

Still no response.

Message #3“It’s Tim! I’m stalking you! No, really, I really do think you’ll like this position. Just let me know “Yes” or “No” and I’ll stop bugging you about this position.” 

What!? Still no response. Remember, even a response of “No, I’m not interested” is a good response, because now you at least know something about that candidate, and you can respond back with “Okay! Is there something you would be interested in and I’ll make sure I put that note on your profile?”

Message #4“Last Chance! I don’t want to assume you’re not interested until I really hear from you. Here’s the link again. Just text me back!” 

We set up the messages. The candidate sees it as a personal text to them, with their name embedded, if you have that as part of the message, and the TextRecruit technology does the rest! Easy to set up and use.

So, what’s the response rate? 

70%! (this is my team’s response rate when using the drip campaign method – I can’t guarantee your results will be the same)

That’s an unreal number for recruiting response! You can send out 4 emails to 100 candidates in a drip campaign and you might get a 15-20% response rate. The cool thing is the technology is running the interactions and letting your recruiters respond to those who are interested.

TA pros and leaders ask me constantly how they can get more candidates. One thing that I know that works, is you need to start communicating with candidates in a mode they will respond to.

Editor’s note: I pay to use TextRecruit as part of my tech stack. Many will assume this is a paid commercial and I don’t pay for the tech. I do. 


The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net

Want help with your HR & TA Tech company – send me a message about my HR Tech Advisory Board experience.

“In Transition” Isn’t Helping You Find a New Job!

I know you’ve seen this on resumes and profiles over the past few years! Someone is looking for work and they title their profile “In Transition”.

Quick – without taking five seconds to think about, be honest, what do you think when someone says, “In Transition” on their resume, cover letter, LI profile, etc.? Put it in the comments!

My guess is, like me, it’s not positive. If it’s not positive, you should remove it from your profiles immediately!

When I read “In Transition” my immediate thought is “why are you in transition? Must not be good! No one wants to be in ‘transition’!” A ‘transition’ can mean many things when it comes to your career. Some of those are positive, but I think the collective will see most of the reasons as negative.

I think the reason I read “In Transition” in a negative light when it comes to talking about careers, is that for me it makes me believe you don’t really know what you want. I’m not ‘in transition’, I’m making a change and this is exactly what I’m looking to do.

Reason’s you might be ‘transitioning’ in your career and now you are looking for another job:

Potential reasons for transitioning:

  • Retirement from your current role (which many will take as a negative because of age bias)
  • Completely switching careers (could be a positive, if you’re willing to start at entry level income for the career you’re choosing to go into)
  • You got fired
  • You got laid off/company closed
  • You had your own business, that has ended, now you’re finding your next gig
  • You took a leave of absence for personal reasons (FMLA, went back to school, child rearing, aging parent, etc.)

So, I’m on record saying that using the phrase, “In Transition” isn’t good for someone seeking a job.

The bigger question than becomes is there a good phrase for people who are out of job and want to get a job that TA pros won’t immediately believe is negative?

I’m not sure there is one, especially if the real reason you’re transitioning is negative! That seems obvious, but you would be shocked at how many messages I get from people ‘in transition’ that are wanting my advice on how to say ‘positively’ they were fired.

My advice is usually to tell the best version of the truth you can come up with, and try to back up that version of the truth is a lot of people who will give you a positive work reference. Ideally, from the place you just left, even if that last job ended in a termination for performance.

What experienced TA pros and hiring managers realize is that not every termination is really do to actual poor performance. Sometimes it’s just a simple personality conflict between the manager you worked for and yourself. That isn’t great, but it’s better than you just couldn’t do the job!

Here are some phrases I might use instead of “In Transition” –

– “I quit my last position because…”

– “I retired from my last position and I’m looking to work “X” number of years in “X” type of position…”

– “I haven’t worked in “X time” because…, and I’m looking for…”

– “I got laid off from my last position…” (This one seems easy, except so many people now use this when they were the only person laid off, but everyone else kept their jobs! That’s not a layoff, that’s just a nice way to get fired! So, you better be able to back this up because great TA pros will find out the truth!)

– “I started my own business. It failed (or it succeeded or I decided it wasn’t for me). I’ve got the entrepreneurial bug out of me and I want to help an organization succeed in the following way…”

So, what do you think TA leaders and pros? Does “In Transition” scare you off of a candidate?


 

The Talent Fix – My new book is now available to purchase! If your organization is having trouble hiring, this is a must buy! 

Talent Fix Review: My mom says it’s her favorite book that I’ve written!!! (I’ve only written one book!)

Purchase The Talent Fix now!