7 Steps to Fixing a Broken HR Department!

Almost any HR leadership position you’ll ever interview for is the organization wanting you to come in and fix it. Almost always they’re hiring a new HR leader because someone believes HR is broken. So, you tell them this plan. You’ll get hired. You’ll fix it. You’ll send me a note to thank me!

I had a friend start a new HR leadership position recently. When I spoke to her the other day, she talked about how the department she has inherited is completely broken. Her first question to me was, “how do I turn this thing around?” (BTW – I actually wrote a book on how to fix a Talent Acquisition Department – The Talent Fix!

We all have asked ourselves this question, haven’t we?

So, often you get your first shot at leadership because something is broken and a change needs to be made. Rarely, as a first leadership position, do you walk into Disneyland! Oh, look, everything is perfect, all the processes are great, all the people are hardworking and get along, the budget has more money than I know what to do with!

It’s just not reality. If the department had all that, they wouldn’t be hiring you!

I gave her my steps to turning around a broken department, from my experience of turning around broken departments!

Step 1Don’t start by thinking you’re going to change the culture immediately. The culture is bigger than you. The only way you could truly change the culture is to go in day one, fire every single person, and implant your own new team. Culture will always win, don’t think you’re bigger than it.

Step 2 Look for low hanging fruit and pain points. Anytime you walk into a broken environment there are always simple little things you can do and change, that will lead to big wins. Do those first. This will buy you time to do some of the bigger things you need to do, and at least you’ll be starting with positive energy.

Step 3Fire bad people fast. I don’t care that they’re the only one who knows how to make changes in the system. If they’re bad, fire them. Again, the organization will thank you. And if you’re truly broken, being broken a little longer won’t matter, and now you’ll have an excuse.

Step 4Hire people who are loyal to you, first, and the organization second. Broken departments eat up and spit out more HR leaders than you can imagine. It would be the first question I would ask when interviewing. So, how many leaders were here before me? Oh, five in five years, thanks, I’ll pass. If you’re going to put up a good fight, you need people who will die by your side.

Step 5Have a plan. Gain executive buy-in of that plan early on. Continue to update executives on the plan. It won’t be fixed overnight, but managing up on the progress you’re making, will ensure success over the long run.

Step 6Build extensive relationships with your peer group in other functions as quickly as possible. To fix awful, you need friends. Friends in IT, Marketing, Finance, Operations, etc. You need those champions on your side, supporting your change. I don’t need everyone in my department to like me, I do need my other functional peer group to like and respect me if I’m going to turn this puppy around.

Step 7Stop saying HR is broken, or bad, or you’re fixing it. Start using language that we’re building best-in-class processes, world-class technology, market-leading functions, award-winning talent, etc. The organization needs to change the language of what HR is, to make it what it can be. Turns out fixing broken also needs a little bit of marketing juice!

It’s the hardest, most challenging, thing you’ll ever do is turn around a broken department, but it will also be the most rewarding and best thing that ever happened to your career!

Snow Days and Employees!

Look I get it.  I have 3 sons and Snow Days are a big deal…if you’re 10!   So, if you’re an HR Pro, right about this time tomorrow, you’re going to feel like you have an entire organization full of 10-year-olds,  as we begin to see the first signs of Snowmageddon!

I understand people freaking out, that is, if you live in someplace south of the Mason-Dixon line, and you’ve never seen snow before. But, I live in Michigan and it snows here. The snow starts around Halloween and ends around Easter.  What I don’t understand is anyone that lives north of, let’s say, Chicago is even blinking an eye at a snow storm coming.  Let it snow, clear your driveway and get your butt to work.

It’s not a difficult concept! No, I don’t want you to drive to a client if the roads are dangerous, and, no, I don’t want you to drive to work if the roads are dangerous, and, no, I don’t want you to run around the office with scissors and your shoes untied!  But I do expect, we’ll all be adults.

If it looks like there’s going to be a lot of snow tomorrow, you need to make a plan. How about packing some work to do from home, or just plan on watching Lifetime all day, because I completely understand you missing the 3 days’ of warning that the snow was coming! (he screamed to himself in a mocking voice…)

Snow Days are the kind of crap that drives HR and Leadership completely insane!

Why is it, the CEO finds his way into the office, driving his Lexus sedan, but Perry in IT just can’t seem to get his 4X4Chevy Tahoe out of the garage?   If you want a day off that damn bad, take a day off,  but don’t insult the intelligence of all those who found a way to come in.

Be sensible, give your local snow plows some time to clear roads, give yourself extra time to get to work, but at the very least give it a shot. Then, when you get stuck, take a picture with your phone and send it to your boss, they’ll appreciate the effort!

Why are you scared to make HR simple?

Have you ever wondered why HR Departments continue to make complex processes?  In reality, all of us wants things simple.  But, when you look at our organizations they are filled with complexity.  It seems like the more we try to make things simple, the more complex they get.  You know what?  It’s you – it’s not everyone else.  You are making things complex, and you’re doing this because it makes you feel good.

From Harvard Business Review:

“There are several deep psychological reasons why stopping activities are so hard to do in organizations. First, while people complain about being too busy, they also take a certain amount of satisfaction and pride in being needed at all hours of the day and night. In other words, being busy is a status symbol. In fact a few years ago we asked senior managers in a research organization — all of whom were complaining about being too busy — to voluntarily give up one or two of their committee assignments. Nobody took the bait because being on numerous committees was a source of prestige.

Managers also hesitate to stop things because they don’t want to admit that they are doing low-value or unnecessary work. Particularly at a time of layoffs, high unemployment, and a focus on cost reduction, managers want to believe (and convince others) that what they are doing is absolutely critical and can’t possibly be stopped. So while it’s somewhat easier to identify unnecessary activities that others are doing, it’s risky to volunteer that my own activities aren’t adding value. After all, if I stop doing them, then what would I do?”

That’s the bad news.  You have deep psychological issues.  Your spouse already knew that about you.

The good news is, you can stop it!  How?  Reward people for eliminating worthless work.  Right now we reward people who are working 70 hours per week and always busy and we tell people “Wow! Look at Tim he’s a rock star – always here, always working!”  Then someone in your group goes, “Yeah, but Tim is an idiot, I could do his job in 20 hours per week, if…”  We don’t reward the 20-hour guy, we reward the guy working 70 hours, even if he doesn’t have to.

Somewhere in our society – the ‘working smarter’ analogy got lost or turned into ‘work smarter and longer’.  The reality is most people don’t have the ability to work smarter, so they just work longer and make everything they do look ‘Really’ important!   You just thought of someone in your organization, when you read that, didn’t you!?  We all have them – you can now officially call them ‘psychos’ – since they do actually have a “deep psychological” reasons for doing what they’re doing – Harvard said so!

I love simple.  I love simple HR.  I love simple recruiting.  I hate HR and Talent Pros that make things complex, because I know they have ‘deep psychological’ issues!  Please go make things simple today!

Turning in that ‘work related’ strip club expense!

It’s 2018 and Under Armour, this past week wanted to make sure that their staff knew it was no longer okay to turn in receipts for business expense reimbursement from strip clubs! From the Wall Street Journal article:

“on Monday, the Wall Street Journal reported that the sports apparel company Under Armour had ended the “long-standing company practice” of letting employees expense strip club visits to their corporate cards…the story reported that “over the years, executives and employees … went with athletes or co-workers to strip clubs after some corporate and sporting events, and the company often paid for the visits of many attendees.”

So, not at all surprised, this type of thing is going on in corporate America, because at one point in my career I actually approved these types of expenses! Now, this was two decades ago, and I wasn’t in a position to change this policy at the time, but I know firsthand this type of stuff goes down!

It brings up an entire issue around what is appropriate work-related, client entertainment options. So, we are saying in 2018 going to the strip club is not appropriate, I think we can all come to an agreement on this, that is unless your actual profession is running strip clubs!

So, let’s start adding to this list of inappropriate work-related, client entertainment options:

Vegas-style Burlesque Show – basically any show that is showing naked bodies for the sake of showing naked bodies, right?

Any venue that includes prostitutes – So, taking a client to Ruth Chris is fine, taking a client to Ruth Chris with a hooker is not fine. Top Golf is awesome, Top Golf with strippers or prostitutes is not awesome unless it’s a bachelor party, not mine, honey, someone else’s.

Marijuana dispensaries – Sure it’s legal in a lot of states, but let’s not take our clients out and break a federal law.

Crack Houses – No explanation needed – No strip clubs and no crack houses.

Church – Oh, what!? Yeah, look I don’t want you taking a client to Church and you better not try and turn an expense in for the $10 bill you threw into the offering plate!

Skydiving or similar activities – Killing a client is never a good business development strategy. So, let’s just take off activities that might kill someone.

Apple Orchard, Pumpkin Patch, Hayride places – I’m just putting my foot down on the losers that actually think this is entertainment. It’s apple cider and donuts. If that’s your idea of entertainment you should be fired.

Any Running-type races – Marathons, 5Ks, Tough Mudders – Running isn’t entertainment, it’s a punishment for when you don’t play a real sport well, or you screw up a play for the tenth straight time, or to get away from your screaming kids and nagging spouse, but it’s not entertainment.

Massages – I love a great massage, but I’m never taking a client to get a message! That’s super creepy! Just don’t ever turn in that receipt!

A Nickleback concert – Or really any concert that takes place at an Indian Casino. No, I want to support the tribe, I don’t want to support dried up entertainment acts! Let’s treat our clients better than that! Sure I love Hall and Oates to, but I don’t love Hall and Oates when other people are signing their songs and they’re just standing on stage as props. That just makes me and my client sad.

Okay, hit me in the comments on which work-related, client entertainment we should add to the list!

 

The Most Used Business Expenses by Vendor! Let’s talk travel policies!

The pic above is a fun exercise in tracking business expenses over the years to spot trends in employee behavior! Recode started doing this in 2013 and it makes you wonder what this might look like in 2023!

What do employees expense the most? And how it’s changed in such a short time is fascinating to me!

1. Ride Share came out of nowhere in 2015! 

Uber is number one three years running, and while Lyft has risen super fast, no doubt to a lot of the #MeToo issues Uber faced in 2018, I would think we probably won’t see that change much in 2019. When the tracking first started in 2013, Taxis were in the Top 10. Taxis will never be in the Top 10 ever again!

2. Starbucks has become a business travel staple! 

I’m not a coffee drinker and I still have the Starbucks App on my phone with like $38 in credit burning a hole in my pocket! McDonald’s has been in the top 10 each of the last 6 years, and I have to assume, like Starbucks, it’s a quick, available, and easy cup of coffee or quick meal in the hurry of business travel. As airport vendors and other options become more healthy and more readily available it’s easy to see how McDonald’s will fall off the list very soon.

3. Airlines and Hotels won’t go away, but brand loyalty can change quickly!

American Airlines has the most planes, Delta has the most assets, and in business travel, Delta consistently beats out American. I can only assume that’s because Delta treats frequent business travels better. Road Warriors are super brand loyalist! It pays to be loyal when you travel all the time, and this ranking shows me Delta treats road warriors better on average. It’s crazy to me that we don’t see more hotel chains rank higher? Hampton Inn made it a couple of times. Marriott a couple of times. What does that say? Hotel chains can probably do a lot better in pampering road warriors!

4. Amazon and Walmart as business expenses! 

Where do we buy our stuff for business? Basically, two places and Amazon is trying to make it one place! Whether we are traveling or buying stuff at our desk, we basically buy from Walmart and Amazon, I’m guessing because of price and selection. This is the death of retail as we know it, where it’s basically two vendors selling us cheap crap, indistinguishable crap.

So, do these most used vendors speak to your Travel Policy? 

It seems like, over the years, Peggy in payroll has gotten a little less Nazi-like when it comes to expense reports. Are you feeling that? Maybe that’s just me, or maybe our accounting departments are eased up a bit.

Business travel is hard enough without getting yelled at by someone in the home office who never gets to travel and believes your business travel experience is like going on one non-stop vacation! I get we need rules and boundaries, but for the most part business travel sucks, and it’s taxing on your personal life. As HR leaders we should be developing travel policies that take this into account.

I find that HR leaders who have to travel a lot get this at a really high level and find great ways to develop travel policies that get what the organization needs without putting heavy burdens on those traveling. Those who don’t travel for business, develop policies that make employees hate HR and Accounting!

What is the one business expense your organization allows that we would find the most interesting or amazing?

Recruiting is not Marketing – Here’s why!

We love, I love, to say Recruiting is Marketing! I love Recruitment Marketing and the technology behind it, I think it’s brilliant! Recruiting is also not sales!

Why is Recruiting neither Marketing or Sales?

What’s the core function of marketing and sales? To welcome as many people as possible into your funnel so that all of those people will buy your product or service, or give to your charity, etc.

In Recruitment we in the Rejection business!

Can you imagine you walk into a Cadillac dealership? You saw the commercial for the new SUV, you decide you want that SUV. You saw the billboard for that same car, heard the radio commercial, heck you even saw an Ad on Facebook, it’s almost like they’re listening to your brain! You’ve got a pocket full of hundred dollar bills and you walk into the dealership because today you’re driving away in that brand new, beautiful Cadillac SUV!

DealerNo!

MeUm, what?! 

DealerNo, we aren’t selling you that new Cadillac SUV, you’re not a Cadillac “Man”! 

MeA what!? 

DealerYeah, sorry, you don’t get a Cadillac today, we’re saving those for only certain people! 

It’s funny because we know this would never happen! I could walk into the dealership holding a severed head and the first words out of the salesman’s mouth would be “the trunk on our new sedan could hold a hundred of those heads!”

Recruiting isn’t Marketing or Sales, because true Marketing and Sales is in the business of ‘All’, not one. No one really gets rejected in marketing and sales if you have the means. In Recruiting, you could fit every single thing the organization is requesting and you will still get rejected. Recruiting is in the Rejection business, not the sales and marketing business!

If we/recruiting are in the Sales and Marketing business, we are in a really sick and twisted business! Hey, “Everyone” come and apply to our jobs, because I get really excited when I get to turn you down and say “no”! So, let’s not kid ourselves. Our business is about Rejection. Hey, come on over here and let me tell you what’s wrong with you, and then I’ll make the decision if we want you to be a part of our team or not.

Marketing campaigns sometimes try to fake like they’re being exclusive. “Only ‘you’ are being invited to buy this new SUV! You’ll be the first to own it! No one else!” Until next week when everyone will own it and actually have a better color than you. That’s not true rejection for those who don’t get it first, it’s just a game we play to increase demand.

So, why does this manner? 

If we know we are actually in the Rejection business, and we are, we/recruiters have to have an empathy level that is off the charts if we want to survive. Let me get this straight, you want me to talk as many people as possible into loving our company, then you want me to reject 99.9% of them? Yes!

To be able to do that and not drink yourself to sleep every night takes a really high ego or an endless supply of empathy towards all those great people who just wanted you to pick them, but your organization picked someone else, but they left it on your desk to share the bad news!

This is probably the main reason so many candidates never get dispositioned. We can all just crush only so many souls in a day! It’s easier to ghost candidates than to crush their dreams!

Rejection business is a hard, hard business to be in. Sales and Marketing are easy. Can you imagine how easy your life would be if you were able to give everyone the job!?

 

Using Email Activity as a Performance Metric!

So, the other day I was reading this article by Josh Bersin. You know Josh, right? Bersin by Deloitte, big time voice in the HR Industry for decades. Josh might be one of the most recognizable thought leaders in our space. He recently left Deloitte and is back on his own. Josh has forgotten more about HR than I’ve ever known.

I’ve probably met Josh personally 15 times. Sat at dinner with him one night, at an industry event, for about 3 hours and had some really good conversation. Just saw him at LinkedIn’s Talent Connect as I was coming off the live stream and he was coming on, went to say “hello” and he looked at me as if I was about to mug him! LOL! I think he legitimately thought I was coming to ask for his autograph! Turns out, I know Josh, way more than Josh knows me! That’s okay, he’s still brilliant.

The article is titled: “What Emails Reveal About Your Performance At Work”:

After analyzing months of communication patterns using messaging metadata (data about the messages, not the messages themselves), the company can now statistically prove that certain types of communication behavior directly correlates to business performance. In fact, using employee communication data with a Deep Learning Model, Genpact can predict “Rockstar” performers with 74% accuracy. (This process works for emails, slack messages, skype messages, etc.)…

What did they find? The highest performing leaders use simpler words to communicate, they respond faster, and they communicate more often. In other words, they are more engaged, more efficient, and more action-oriented.

Now there’s a ton of data science that comes into play to get to this outcome. I’ve written about the power of Microsoft’s Workplace Analytics using data to help organizations and individuals improve their performance by analyzing how we work, and this is basically doing the same thing.

How do you improve your performance through email?

1. Respond quickly to messages.

2. Use language everyone can understand.

Let’s unpack those two things a bit because it sounds way too simple to actually work!

When you respond quickly to any kind of messaging a person has sent you it triggers a couple of things. One, the person who sent the message feels validated that not only did you get the message, but you thought ‘they’ were important enough for a quick response back. Don’t discount the impact that has on your influence at a larger level.

Two, a quick response shows the people you are communicating back to that you’re on top of your stuff. When you get a response to a message you sent from three days ago, I assume that person is way over their head. Look, I asked if you were interested in doing this thing or not. It’s a seven-second response, just respond, it’s not difficult!

Using simple, straightforward language ensures that everyone on the message can be crystal clear about what the message was about. Nothing was vague or left to interpretation. “No, I will not attend this meeting. Instead, Sandy will be coming as she is the one who has the data you need, and my full support on any decisions that need to be made.” Bam! Done. Simple.

Sometimes I think we overcomplicate what really good performance looks like. Turns out if respond quickly and make sure people understand you, you meet a couple of really important qualifications to becoming a strong leader!

Also, go connect with Josh Bersin and tell him Tim said “Hello!”

Your Weekly Dose of HR Technology: @ZipRecruiter – Connecting the Right People with the Right Jobs!

Today on the Weekly Dose I take an updated look at ZipRecruiter. Often I’m writing about technology on my site that none of you have ever heard of. I’m 100% sure almost every single person who reads my blog has heard of ZipRecruiter! At the very least you’ve heard their commercials on TV, Radio, Podcasts, etc. They are everywhere!

ZipRecruiter started in 2011 primarily as the job board for hourly, blue-collar types, to help SMBs hire better and faster. They didn’t try to hide who they were, they set out to build a job board, and they did it through advertising everywhere and anywhere. Come hire people fast and cheap. Bam, that’s who we are.

Fast forward to 2018 and a fresh round of over $150M in new capital and ZipRecruiter is now one of the most trafficked sites on the internet! Over 1.5 million businesses have used Zip, and they have received over 430 million applications for jobs listed on the site. And still, the Recruiting Community loves to dump on ZipRecruiter!

On Facebook last month someone posted a comment about ZipRecruiter and some of the biggest recruiting brains on the planet immediately started talking “ish” about Zip. I had one simple question, “Hey, have you used them in the past year, two, three?” Not one of them!

I hesitated writing this post because I actually didn’t want to give Zip publicity! Why? Because it works, and if it works and I’m using it, and you’re not using it, I win!

Privately, I’ve been having this conversation with TA leaders for a year or so:

Tim“Hey, are you guys using Zip?”

TA LeaderNo, we tried them three years ago and they sucked!

Tim“Okay, you might want to test them again!” 

TA Leader – “Oh, you mean for hourly openings?

Tim“No, for everything!”

Zip doesn’t get industry love from folks like me because Zip has never played “the game”! Meaning, Zip has never wined and dined the industry thought leaders or analyst. The belief is “hey, our customers are SMB and the vast majority of folks hiring for SMB will never read anything from an industry pundit”. Okay, that’s correct, but come one play the game with us, I love free steak! Instead of playing the game, they run more commercials and have built industry-leading technology behind the scenes!

As their leaders are proud of saying “We do things. We don’t talk about doing things.”

Zip has put a tremendous amount of resources and focus on engaging job seekers to make the experience sticky. That comes from ensuring Zip is matching jobs to candidates that actually match their skills and desires, not keywords. I can’t tell you how often I get sent emails from other sites for Nursing jobs! Why? I used to run TA at a health system and recruited Nurses! That’s bad tech. Zip doesn’t do that!

Zip’s recommendation matching technology is second to none. Netflix-like in the way it continues to improve based on the jobs you engage in and apply to, the more an applicant uses the technology the better the matching algorithm gets in returning great jobs to them the second one comes up on the site.

Google for Jobs (GFJ) also has had a tremendous positive impact on Zip’s candidate traffic. GFJ leveled the playing field for sites like Zip, and SEO is one other thing they are good at and prepared for when the opportunity came around. And Zip plans on using a bunch of that new cash to hammer home some machine learning SEO technology to continue to stay out in front and take advantage of the GFJ changes.

Is ZipRecruiter a silver bullet? No. Nothing in the industry is a silver bullet right now. Can ZipRecruiter be one of those bullets you have to finish the job? 100%. Will ZipRecruiter fill your Java Developer opening in BFE Wisconsin? Probably not, but nothing else will either! Will they drive additional traffic to most of your jobs, for a fairly inexpensive cost? Yes, they will, and that’s what they set out to do all along.

I’m a huge fan of testing annually. You’ll rarely hear me say, “Yeah, that didn’t work three years ago, so we don’t use it!” Really, three years ago? Okay, well, good for you! In TA we need to be a function of constantly testing and trying. You will be amazed at what doesn’t work in January, amazingly will work in July, etc. So, if you haven’t tried ZipRecruiter recently, it might be worth a test!


The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net

Want help with your HR & TA Tech company – send me a message about my HR Tech Advisory Board experience.

Is Your Work Fun? The Secret to Being Ultra-Productive.

You’ve probably heard all the business-psycho babble around “if you work doing something you love to do, you’ll never work another day in your life!” Of, if you work at something that makes you happy you’ll always love your work. Blah, blah, blah, it sounds like all you really need is a Life Coach!

I’m just kidding, a little.

I’m not a life coach kind of person. I mean I’ll take your $500 per session to tell you crap you already know, but blow hot air up your butt, so now you feel better about what you already know, but your $500 less rich. I’d so life coach you right now! You’d feel me all up in your mind. Let’s do this!

So, here’s what I think I’ve learned in the past twenty years about what it takes to have a happy, productive career:

  1. Do what you love, even if you can’t make money at it.
  2. Enjoy being poor.

So, now comes along the next brilliant idea around productivity and performance – Just Have Fun!

Yeah, turns out you’ll love your job if it’s fun to do! Shockingly, keen insight into this one, I know!

So, that’s your secret to being Ultra-productive! Just have fun. But not too much fun because then you’ll be ultra-nonproductive! Turns out there’s a fine line with fun. You want just enough fun to be productive, but not too much fun to be unproductive. See why it’s super easy to manage productive teams!?

I think where most people miss on the ‘fun at work’ play is that it’s not about being fun all the time. Nothing is fun all the time. I think it’s super fun to ride on a Jetski! One time I hit a wave on got thrown off that Jetski going 60 mph and skipped across the water and was pretty sure I was dead. That wasn’t super fun at all, but it’s still fun to ride on a Jetski!

It’s about having enough fun that you look forward to coming back and doing that work or that job again. That’s the line of fun every manager and every employee should strive for. Do you want to come back? Not do I “have” to come back? Do you really want to get up in the morning and go to work because you know there’s enough enjoyment in what you do that it makes sense to do that?

By the way, Fun at Work does not equal I Love my Job! I have had really crappy jobs that were super fun because of a number of reasons! I had to work midnights at a theater where we would just crack open beers once the last movie started. Super fun, awful hours. I once had a job running an ice cream cart at the zoo. I sat and watched Monkey’s all day, and ate ice cream. Crappy job, pretty fun.

Being productive and having fun at work makes sense. If you’re having fun, you’re energized, if you’re energized you’re probably more productive. The hard part is to figure out how to have ‘appropriate’ fun at work. I find ‘appropriate’ fun isn’t fun, so that’s always a problem!

Your EEOC Job Posting Statements are Hurting Your Diversity Hiring!

Employers discriminate in hiring. This is a fact. It’s been a fact for generations. It’s the main reason anti-discrimination statements show up on job postings. That and it’s the law for Public employers and Government contractors who are required to have these statements. Many private employers use these as well to show they don’t discriminate in hiring.

For fifty years we’ve seen these statements on job descriptions and job advertisements. Recently, two Economists from the University of Chicago did a study looking at the impact of candidate behavior when these statements are added to a job posting and their findings were shocking!

In their study, the two economists posted advertisements for an administrative assistant job in ten large American cities. Of the 2,300 applicants who expressed interest, half were given a standard job description and the other half were given a description with an equal-opportunity statement promising that “all qualified applicants will receive consideration for employment without regard to sex, colour, age or any other protected characteristics”.

 

For racial minorities, those who received the pro-diversity statement were 30% less likely to apply for the job—and the effect appeared to be worse in cities with white majorities (see chart). In a follow-up survey, the prospective applicants said the statement prompted worries that they would be token diversity hires.

30% Less Likely To Apply!!! 

What the what?!?!

This isn’t a study that was done decades ago. This was done in the past twelve months!

So, what should we do? 

One thing the study found that had a positive impact on increasing diversity application is to show your senior executives, including your CEO, talk in a ‘real’ transparent way on the impact that diversity has on your organization.

No, not some overly-produced puff piece about how we are all part of the same rainbow. Include video on your career site with your CEO telling stories about how D&I isn’t just a marketing tactic, but how it’s really impacted the organization in a positive way.

Have diverse employees ask the CEO question that gets to the heart of where D&I is in your organization. Don’t be afraid about keeping this conversation open and maybe a bit uncomfortable. The more real, the more candidates will understand that you’re really trying to make a difference.

If you really want to make sure you’re not missing great minority applicants who are skipping even applying to you, embed these videos right into your job postings!

Don’t think that when you put an “EEOC” statement at the end of your job posting is letting a diverse candidate pool know you’re a great place for them to work. They don’t buy it! You have to be better than that!