Category Archives: Trench HR

The Secrets Behind How Google, Amazon and Facebook Hire The Best People!

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This was a headline the other day in an article over at Qz.com by Sarah Cooper. Now, Quartz does legitimate articles so it might have been hard for some to figure out if this was actually supposed to satire or if Sarah was actually trying to help you out. I have a feeling it was a little of both! I know it was getting shared a ton, and not for its humorous qualities!

Here is what Sarah said were the big secrets of Google, Amazon, and Facebook in hiring the best people:

  1. Begin phone screens 15 minutes early, 15 minutes late, or not at all

  2. Make the interview schedule as confusing and unpredictable as possible

  3. Make sure something goes wrong during the presentation

  4. During the interview, make a ton of incorrect assumptions

  5. Ask the candidate to solve your own, specific problems

  6. Have the interview frequently move between different rooms

  7. Ask the same questions over and over and over again

  8. Conduct dual interviews with a good cop / bad cop vibe

  9. Ask a question, then start typing very loudly

  10. Three months later, call and offer the candidate a job she didn’t apply for

After each point she gave an explanation on ‘why’ should do this and what it helps point out to you about a candidate. This is why so many folks read this as a real article, and since so many Talent Pros and Leaders are starving to find out what Google, Amazon, and Facebook does, they want to believe this is true! It’s not.

What is the ‘Real’ secret to how Google, Amazon, and Facebook hire the best people?

Because They’re Freaking Google, Amazon, and Facebook! 

They don’t do anything special. They post a job. A million people apply and they wade through the masses to find great talent. Sounds tough, huh?

Apple announced the other day they’re going to be hiring some new developers in Florida. It hit the national news. Every local paper picked it up. It was on every local news and radio station. It was the talk of the town!

A local software company, who was headquartered in Florida for the last twenty years, had all of its employees in Florida, is looking for the exact same developers. They’ve been struggling to find them, and no news agency or radio show could care! They’re not Apple! Who cares.

It’s probably just because Apple has such a great ’employment’ brand….Yeah, I’m sure that’s it.

Do you want to know a real secret? 

Don’t try to be Google, Amazon, or Facebook when it comes to hiring. You’ll just look silly. You’re not them. They have brand recognition you can’t even fathom. What they do in hiring has absolutely no correlation to 99% of the companies in the world. Be you. Find a path that works for you. Strive to get others in your market, your industry to want to follow you. That’s doable.

T3 – Pimp My Job Descriptions

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I think there is one thing we all still agree on, most job descriptions flat out suck! This leads to a conversation around job descriptions versus job postings. HR pros will say job descriptions are boring because a job description is a legal document. That can be debated, but it’s why most job descriptions are boring and awful and don’t work in attracting candidates!

This is how most technology is developed. Something sucks and a technologist believes they can build a better mouse trap.

Right now most boring job descriptions are ‘jazzed’ up by outside marketing and design firms that charge you a ton and basically give you either a branded template that looks the same for all job descriptions. This is similar to dropping a SmartCar engine into a Porsche. It looks great, but its still crap on the inside!

The other thing they do is basically take your job description and totally build a microsite for that position. It looks like it’s own mini-website. This is ideal but usually very expensive. Many of the new Recruitment Marketing technologies are now doing this for a fraction of the cost.

Then along comes two new technologies that basically take your boring, stale job descriptions and make them exciting and fresh for a really low cost!

These two companies are GoSizzle.io and ViziRecruiter. I’m not writing them up separately because they virtually do the exact same thing for the a very similar price. You send them your lame job description and they give you back a landing page that is fully branded, interactive and professionally designed. For pennies on the dollar that you would spend working with a big design firm to do the exact same thing.

Both have similar metrics to show that their visual stimulating microsites will drive up to 40% more traffic to your postings.  These technologies also use machine learning to recommend to you better wording for higher SEO and higher levels of engagement from job seekers.

After uploading your job description you basically get back a hyperlink URL that you can use to socially recruit on Linkedin, Facebook, Twitter, etc. For those organizations that do a lot of outbound recruiting this can be highly valuable.

If you’re mainly a post and pray shop (which most organizations are) I think this technology won’t necessarily do a lot for you. The one weakness both systems have is that while these microsites drive candidates back to your ATS process, they really do nothing for anyone who is visiting your career site and searching your jobs, or for candidates finding your job on Indeed or a job board.

This ATS integration is critical, and both are working on finding ways to make this happen. I expect some of their larger customers will help get this done soon. I’m somewhat surprised that ATSs haven’t picked up on this technology already and integrated it into their own systems. That would be ideal!

Check out both GoSizzle.io and ViziRecruiter. What they do for your job descriptions is 1000% better than what you have right now, and well worth a look, especially for the price!

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – send me a note.

Death of the Millennials

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I was at a conference recently and one of the keynotes actually gave a presentation on how to work with millennials. I thought to myself, “how 2009 of this person to do this!” I’ve vowed at this point to never sit through another presentation on millennials in the workplace. Millennials are now dead to me.

Just as Baby Boomers, GenXer’s, GenZs, The Founders, etc., are all dead to me. All of us are people. All of us are in the workplace. All of us have to work together and get along. Focusing so much on one group over another just perpetuates dysfunction and confusion. I actually heard executives talking about kids graduating high school and believing they also are ‘millennials’. Just stop!

That all being said, IBM came out with an infographic about the myths, exaggerations and uncomfortable truths of millennials, last week, which sparked my little rant. I wanted to share these five myths and add some commentary:

1.Millennials’ career goals and expectations are different from those of older generations.

Turns out we all still, for the most part, want the same thing. Good job. Good pay. Stability. Don’t buy into the hype that any of your workers want to jump around from company to company. They don’t.

2.Millennials want constant acclaim and think everyone on the team should get a trophy.

Again, every generation wants feedback and told they’re a rock star, even when they’re not. As we age, we start to gain a little better self-insight that we might suck. When we’re young we think we’re awesome, even when we’re not.

3.Millennials are digital addicts who want to do everything online.

I have 8 aunts who are all in their 60’s, pushing their 70’s, all of whom spend most of their day on digital devices gaming and on social sites. This is the world we live in. My Mom would rather order a pizza online then pick up a phone. Welcome to modern day life.

4.Millennials, unlike their older colleagues, can’t make a decision without first inviting everyone to weigh in.

No one wants to be the one who made a decision that went wrong. In most corporate settings all workers play the CYA game by sharing decision-making responsibility. We all say we want to make decisions until we’re actually given that responsibility, then we turn into bowls of jello on the floor hoping we didn’t ruin our careers!

5.Millennials are more likely than others to jump ship if a job doesn’t fulfill their passions.

Guess what? Young people today have a ton of debt. That means you have to work and make money to pay down that debt. Then you decide to buy a house, get married, have a litter of puppies, etc. Passion is awesome. If you get a job you’re super passionate about, good for you, you’re winning at life. 99% of people will work in a job they like, make decent money, pay their bills, and probably will be passionate about other parts of  their life. I think they’re winning as well.

For the record, the last Millennials entered the workforce two years ago. Can we start talking about these snotty-nosed, spoiled brats who are beginning to enter the workforce right now with their Snapchatting and their video and their ability to brand themselves and never-ending gaze to the glow of their smartphone!? They’re calling themselves “The Founders”.

Go have fun with that. They named themselves…

I Miss Old School Employee Training Videos!

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Remember the bad 80’s employee training videos?  When I was at Applebee’s we had a series of sexual harassment training videos that would never fly in today’s politically correct world!

These videos were part 70’s porn, part creepy uncle and 100% pure gold. I couldn’t ever play them without laughing out loud.  They were so bad, I couldn’t believe someone actually got paid to put these together, and the scenarios were so far fetched that made the employees think we must believe they were complete idiots!

All these videos really did was waste time until we could get you to sign a piece of paper that you were trained on what sexual harassment was, and if you ever did any of this stuff, you would be immediately fired. Classic CYA HR!

Just this week, by buddy Jim D’Amico the VP of TA at Signature Health, sent me the link to this pure gold Employee Safety training video. We all need more friends like Jim! Enjoy! (BTW – you’ll love it, if you’re a Walking Dead fan!)

Maternity/Paternity Plans in 2016 #HRTF16

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Hey, gang! I’m at HR Tech Fest in Washington D.C. and so far there has been some exceptional content and keynote sessions!

One of those keynotes was given by Jim O’Gorman who is the SVP of Talent and Organization at Hulu. Jim spoke about the organizational evolution of Hulu going from startup to becoming a teenager. What I loved about the entire presentation was he works for a big brand, but he shared real world HR issues they have faced and how the solved them.

You don’t always get this from major brands. You usually get this very washed, clean view of how great everything is and perfect they are, and you leave really learning nothing. Jim gave solid ideas and examples of stuff any of us could do in our own shops!

One great idea he had was sharing their Maternity and Paternity programs that Hulu has recently put in place, and the challenges and results. Ironically, Dawn Burke and I just had this same conversation about her own HR shop and the challenges they have had with instituting a modern maternity program.

What does this have anything to do with an HR Technology conference!?

That’s the cool part. Jim, and Hulu, used their HR analytics and technology to prove that developing a new Maternity/Paternity program would increase engagement, loyalty and retention. The money it was going to cost, would come back in spades by the increase in these other metrics.

Sure it was the “right” thing to do, but it also have to make financial sense to the organization.

The Hulu program gives the primary caregiver 20 weeks of pay (12 weeks in a row – think the traditional FMLA time that is required but with pay), and 8 weeks of pay that can be used as transition time.  These 8 weeks is to be used to slowly transition those primary caregivers back into their work life.

Primary caregiver is defined as birth mother, same-sex parent who is going to primary caregiver or father if the father is going to be the primary caregiver.

On top of this, the secondary caregiver in Hulu’s program, traditionally the father, also gets 8 weeks of paid leave to use as they need to support the primary caregiver. That means a secondary caregiver can decide when this time needs to be used, within the first year of life of the child.

Hulu’s philosophy was we can’t build just one maternity/paternity program because everyone’s situation is different. It has to be flexible for all of our arrangements. Each family is different and unique, and if truly want this program to deliver our desired outcomes (increased retention, high engagement, and loyalty) we need to develop a program that is customizable for each person.

“Customizable”!? HR? Benefits? Policies?  Wait, that sounds different!

Sounds pretty cool to me. Sounds like the future of HR to me.

Combine great ideas with what our employees actually want and need with technology and organizations can make great things happen!

Check out HR Tech Fest – it’s their first year in the U.S., and they put on a really great conference. No detail was forgotten, the content was world-class and the attendees were highly engaged! I’ll be back!

#SHRMtalent – Is This a Recruiting Conference?

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I’ve been pretty outspoken throughout the years about the lack of great Talent Acquisition conferences on the national stage.  There are some great local and regional recruiting conferences, like Recruit DC, Talent 42, Minnesota Recruiters and, of course, the Michigan Recruiters Conference.

I really love the folks at SourceCon, and they do a great job, but for many corporate talent acquisition pros, SourceCon can get really way too far into the weeds, and most will feel intimidated by what’s being discussed. ERE continues to trip over themselves and hasn’t never fully turned itself into that national TA conference.

This is my first time to SHRM Talent and I have to say SHRM is well positioned to create something really big for corporate Talent Acquisition leaders and pros!

Much of the content was on the same par you would find at any of the top recruiting conferences around the world. Of course, I’m doing a couple of sessions and people were highly engaged, asking great questions. Some of the others here include:

Johnny Campbell from Social Talent who had another super engaged session!

Chris Hoyt, the Recruiter Guy, sharing great information on Candidate Experience!

Dee Ann Turner, head of talent for Chick fil a, one of my favs, and say what you want about them, they hire super nice and friendly people, consistently, at every location I’ve ever been in.

Great Keynotes by Jim Knight and Kat Cole – again solid, solid, speakers and talent pros.

Chloe Rada, Recruitment marketing at Sodexo, talking employer branding.

And just a ton more talent practitioners sharing really solid information.

These are people you would expect to see at the top TA conferences in the world, challenging people with some really innovative ideas and best practices.

Of course, in a large national conference, you need content at all levels, so all of it won’t be for everyone. I’ve come to grips with that. I sat in a session and found myself wondering ‘how the heck did this person ever get picked to come to a TA conference?’ When you have 50 plus speakers, not everyone is going to be for every attendee.

But, for the most part, I’m thoroughly impressed with what SHRM put on, and you all know I don’t normally say that! There were around 1400 attendees at SHRM Talent, and I really thing SHRM can position themselves as the premier TA conference in the world, just as they’ve positioned SHRM National as the premier HR conference in the world.

What are the next steps for SHRM Talent, in my opinion?

  • They need a technology track – TA corporate pros are hungry to learn more about what technology can do for them.
  • They need a few more hardcore recruiting, sourcing speakers.  Some folks who will get into the weeds for those who desire that.
  • I would love SHRM play around with session times. An hour and 15 minutes is your parents conference presentation. Most attendees, now, would prefer TEDx style presentations. This becomes a logistical issue, but I think if you move speakers and not attendees, they could test some of these things. No one wants to sit for 75 minutes and hear speakers drone on.

I’m leaving Orlando encouraged about SHRM and the direction of SHRM Talent. Corporate Talent Acquisition is in desperate need of a great conference and SHRM might actually be able to fill this need for the future!

@SHRM Talent Management in Orlando – I’m Here, Are you?

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I’m speaking twice this week at SHRM Talent Management in Orlando.  SHRM’s TM conference is a combination of Talent Management and quickly becoming SHRM’s Talent Acquisition conference. The agenda content is about 50/50, with some really great Talent Acquisition speakers on the agenda.

I like the SHRM events from a speaker’s point of view because the attendees at SHRM are real-life in the trenches everyday HR and Talent Acquisition Pros. It’s not about being the most innovative, it’s about trying to get unburied and many times just surviving the day and week!  This is real HR and Recruiting.

I have a problem. I’m not sure how to solve it. Do you have some ideas?  A lot of ideas flow from conferences like this, and that’s my style of speaking. I want to give you a few things you can take back and start using immediately.  I’m not here to change your entire world. I’ve been in HR and Recruiting too long, to understand, one conference session isn’t going to change your world. But, I might be able to make a bit better.

My two sessions are – Moneyball Recruiting – The Simple Science Behind Great Hiring on Monday at 3pm. Think a lot of slides with pictures of Brad Pitt and me talking about how you can turn your recruiting into the Oakland A’s draft board. Did you hear me!? Brad Pitt slides!  My second session is Wednesday morning at 9:45am and is titled: See What’s Next. Be What’s Next. The Future of Talent Acquisition.  Less slides with Brad Pitt, but I threw in some slides of my cutest kid!

Shoutout to the SHRM folks for giving me the best time slots I’ve ever gotten at a SHRM conference! I feel like Steve Browne!

Let me know if you are around and we can meet up for a hug and Diet Mt. Dew – I’m on the Twitters @TimSackett or send me an email to timsackett@comcast.net.

 

The Best Recruiters are Competitive, A Hypothesis

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I’ve worked in recruiting and HR for about twenty years. At this point in my career, I estimate that I’ve hired about 100 Recruiters.

I’ve hired recruiters that come from almost every environment and education. I’ve gone the Enterprise Rent A Car route and hired college athletes. I’ve gone to colleges and hired HR graduates. I’ve hired seasoned recruiting veterans from both agency and corporate. I’ve hired uneducated individuals from service backgrounds. I’ve hired specific practitioners who have deep knowledge of what they’re recruiting – nurses, IT pros, etc.

None of these things made one bit of difference when it came to performance as a recruiter, in either environment, corporate or agency.

The only thing I’ve found to be a differentiator of true recruiting performance is the level of competitiveness an individual has internally. This is why it’s so popular to hire former athletes as recruiters, we assume since they are athletic, that they must be competitive. But, this also fails, many times.

You see, you don’t have to play sports to be competitive.  You might just be that kid you threw the Monopoly board across the room when you lost to your sister. You might be that person who can’t stand that your neighbor’s lawn looks better than yours. Who knows why and what you’re competitive with, but it’s the key to being great a recruiting.

Many will wrongly assume that males are more competitive than females. In my experience, I’ve found this not to be true. Both sexes can be very competitive, it’s finding which ones are competitive that becomes the difficult thing.

So, why does being competitive help make you a great recruiter?

I believe competitiveness is a great trait for recruiters because it leads them to want to ‘win’.  What’s the win in recruiting? It’s filling the position! Recruiting is just one small game, after another. Each one that is slightly different, with new complexities to complete.  Each time you fill an opening, that is like making a point on your scoreboard.

If you put a group of these people together, even though they’re all working on separate openings, they see each other making placements and they want to do this as well. This competitive drive, alone, makes an individual succeed or fail at recruiting.

This becomes the main issue of why selecting non-proven recruiters is such a crap shoot. It’s very difficult to measure someone’s competitive drive accurately, and interview questioning is unreliable. In my 100 hires, I would say I’m 50/50 in getting it right. When I talk to other agency executives and TA Leaders, many share the same ratio.

Want to hire better recruiters?

Focus completely on finding ultra competitive people, who love keeping score, and throw them into the game.  I like to say Recruiting isn’t hard, but I know that it is.  Recruiting is easy if you’ve got the right people, who will do whatever it takes to win. That’s the competitive difference!

Should people be paid based on their value to their organization?

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Every day we see examples of people, usually women, and minorities, that aren’t paid fairly, as compared to their counterparts doing the same work. Here is a recent example dealing with the U.S. Women’s Soccer team:

Five key members of the U.S. women’s soccer team have filed a federal complaint against the U.S. Soccer Federation to the Equal Employment Opportunity Commission, alleging wage discrimination. In the complaint, the players cite USSF figures from last year showing that they were paid nearly four times less than men’s players despite generating much more revenue…

The pay disparities exist even though the U.S. women have been successful not only on the field, but also at the ticket booth and in terms of television ratings. The team’s 5-2 win over Japan in last year’s World Cup final was the second-most-watched soccer match in U.S. television history, with 25.4 million viewers. That’s also the largest television audience for a game involving a U.S. national team; the biggest audience for a U.S. men’s game was 18.2 million for a USA-Portugal World Cup match in 2014….

Soccer payRevenues for 4-year cycle: $60.2 million for US men, $51.2 million for US women…Former U.S. men’s star Landon Donovan, meanwhile, says pay should be commensurate with revenue.”

So, what should it be? Should the women get paid the same, or more, than the men?

The women have had a much better performance. The men have brought in more money to U.S. Soccer.

Should they be paid exactly the same?

This is why compensation, on both an organizational and individual level, is so tough!  Many people want to  believe in pay for performance, but it’s not that easy.

If we truly compensated people based on what revenue, and profit, they drove to the organization, pay disparity would be worse than it already is.

What would I do in this circumstance?

Clearly, you need to bring the women’s compensation up closer to the men. I would not make it equal because the finances of it don’t work out. The men, at this point, make more revenue. So, I would develop a compensation model based on revenue. Since they are technically a nonprofit, you can’t base it on profit.

Because the revenues are close, the women would get a huge pay increase, but still be slightly below the men, right now. If revenues change, the comp models adjusts with the revenue change. I would also incorporate performance incentives based on reaching certain levels. This might actually push the women’s total comp above that of the men’s comp.

This puts a ton of risk on the players side. They think they want this, but what happens when revenue sucks some year, and now everyone takes a huge pay cut?  Then either side would lose their minds and still want to get paid. I want to have my cake and eat it too. Welcome to the world of compensation!

Welcome to the world of compensation!

So, what would you do for the U.S. Women’s soccer team?

Rerun – I Love Hiring People Who Have Been Fired!

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It’s Spring Break in Michigan, so I’m going to step away from the daily grind and throw some Reruns at you! You guys remember Rerun, from What’s Happening? (look it up, kids!) So, enjoy the Reruns, they’re some of my favorites!

Originally ran July 2013 – 

There are few truisms I know in HR.

1. As soon as you think you’ll never be surprised again by something dumb done by an employee – you’ll be surprised.

2. You’ll be asked every year in HR to reduce your budget.

3. Employees will always believe HR knows more than HR really does know.

4. HR vendors always say they’re giving you their ‘lowest’ price until you say ‘no’, then a magical new lower price will come up.

5. Many employees who get fired were at one time really good employees.

The last one is one I really love!  It is a simple fact of life that most people will at some point in their life be fired from a job.   Might be their fault, or not, either way it’s not uncommon.  Here’s what happens to most people when they get fired – it’s like the 5 stages of grieving : You’re shocked – even when you know it’s coming; you’re pissed – how could you do this to ‘me’; you’re sad – what am I going to do; you’re anxious – I’ve got to get something, now!; and you’re determined – I’ll show you.   It doesn’t happen in this exact path for every person – but for many the flow is about the same.

Here’s what happens to most people when they get fired – it’s like the 5 stages of grieving : You’re shocked – even when you know it’s coming; you’re pissed – how could you do this to ‘me’; you’re sad – what am I going to do; you’re anxious – I’ve got to get something, now!; and you’re determined – I’ll show you.   It doesn’t happen in this exact path for every person – but for many the flow is about the same.

What you find is that someone who has been fired from a job comes with this cool little chip on their shoulder when you hire them.  It’s this deep down fire to show you and everyone else they know – that the person who was fired, isn’t who they truly are – they are more than that person.  This motivation is great!  It’s a completely different motivation than you get when you hire an employee who is currently employed and doesn’t really need your job.  I want people with some ‘want’ in them – some hunger – maybe a little pissed off with a chip on their shoulder! This edge, and memory of being fired, can carry people to great performance for years!

It’s a completely different motivation than you get when you hire an employee who is currently employed and doesn’t really need your job.  I want people with some ‘want’ in them – some hunger – maybe a little pissed off with a chip on their shoulder! This edge, and memory of being fired, can carry people to great performance for years!

In our organizations, we fire so many people who use to be great, and for a number or reasons you now believe they are crap.  And for you, they truly might be performing like crap – but for me they might be willing to be great again!  We had a saying when I was in HR at Applebee’s while doing annual calibration of our teams –

“if you talk about someone for more than 10 minutes they turn into a piece of crap”. 

Doesn’t matter who – our best to our worst employee – the longer you talk about them, the worse you start to view them.  This happens because it’s in our nature to focus on their opportunities, not their strengths – so the longer you talk the more you talk about what they can’t do, not what they can do.

So, there you have it – send me your crap employees – I’ll love them!