Category Archives: Learning

Career Confessions from Gen Z: How Painful is Your Onboarding?

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One of the most painfully awkward experiences of my life was my college orientation. I remember being so excited to go; this is the start of a whole new journey where you’re supposed to meet all of your lifelong friends and become a whole new person! I failed to remember that forcing a group of 17 and 18-year-olds to try and become friends in an 8-hour time span probably won’t work that well. Not only did I have to suffer through one college orientation, I had to do ANOTHER one when I decided to transfer to my current school. College orientations are absolutely necessary but absolutely agonizing.

Since I detest college orientations, I am not looking forward to the lifetime of onboarding processes that I will have to endure. The average person will hold 12-15 jobs in their lifetime, and Gen-Z’ers will definitely raise that number significantly. I’m already on my 5th job and I’m 19! While I may need to accept the fact that I have many onboardings ahead of me, here is what I suggest to make them as painless as possible for everyone involved:

  1. Short and Sweet: The general rule for all onboardings should be the shorter, the better. Just because you have a full day set aside, doesn’t mean you need to use the whole thing! Many people hold the same resentment to onboardings and orientation as me and will immediately forget approximately 97% of the information given at these sessions. So, instead of spending more time droning on, have your employees get started and let them figure things out as they come!
  2. Specificity is key: I get that there’s a lot of general information that needs to be relayed to your employees, but the more specific you can be with every person’s individual needs, the better. Not only is it more efficient because it is straight to the point, but it will force your onboardie’s to pay attention because the information directly applies to them!
  3. Food, food, and more food: If you are going to make your new employees sit through a full day of onboarding, there better be food. And not just some crappy sandwich platter. Food is essential in keeping your new employees awake and alert. Also, coffee, soda, or other refreshments should be widely available as well.
  4. Cut Out the Fluff: While preparing onboarding procedures, do your best to cut out all non-essential information. We don’t need an hour presentation on your company’s culture. Let us live and learn by experiencing it ourselves!

The goal of an onboarding process should be to make everything as clear as possible to your newbies. You don’t need to get us excited about working or pump us up: odds are that us Gen-Zer’s are already excited because it’s our first real job! I just started my internship this week and I didn’t need the constant pump-up music and overdone cheering and applause (for literally everyone and everything); I’m already excited to start! So, stuff us with junk food, coffee, and essential information and then send us on our way to get started!

This post was written by Cameron Sackett (not Tim) – you can probably tell because it lacks grammatical errors!

HR and TA Pros – have a question you would like to ask directly to a Gen Z? Ask us in the comments and I’ll respond in an upcoming blog post right here on the project. Have some feedback for me? Again, please share in the comments and/or connect with me on LinkedIn.

The Real Value of Conference Speaker Feedback

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I had a friend call me last week. We spoke at the same conference and we both just got our feedback from those gigs. His feedback was mostly fine, but there were also some pretty hurtful statements people made.

I took a look at mine. To be humble, I rocked my session at the conference! So, I anticipated it would be pretty good. It was, mostly. I had 165 responses that were like this (these are actual verbatim responses):

  • Great storyteller and engages his audience.
  • Great presentation. Lots of good takeaways.
  • The BEST session I attended!!!
  • This was my favorite session of the conference! Tim was awesome! (thanks, mom!)
  • Very meaty information that energized my recruiting battery!
  • Wow! I couldn’t write fast enough!

I could go on, but you get the picture! So, there were 161 of these little nuggets of love and affirmation that I’ll carry around in my pocket for a while! There were also 4 nuggets like this:

  • The session did not meet my needs.
  • Made some bold statements that I considered to be offensive and insensitive.
  • Left the presentation with no takeaways. Content was lacking. (With “NO” takeaways! Really? Not one? Not even, I don’t think short white dudes should wear bow ties! Nothing?!) 
  • He bad mouthed Aerotek Staffing on four different occasions which I found tasteless. (it was only 3 times, FYI!) 

One big thing conferences don’t want you to do is also sell your products or services. 8% of the audience said I was trying to sell to them! I never once mentioned my own company! I talked about my blogging, which I give away for free. I guess I was trying to sell my ideas…

When I dug into my friend’s comments, what I found was he basically got the same kind of stuff. The majority was really, really positive and thankful, but there was a minority of these people that for whatever reason just didn’t like it the presentation. It could have the content. It could have been the style. It’s probably more the commenter and the day they’re having.

This is what happens when we get feedback as adult learners. We ignore all the positive stuff and we solely focus on the negative stuff, even when the negative stuff is just a minority of the overall message.

“Hey, you are a 4.7 out of 5! Awesome! Wow! Also, could you tighten up your project timelines a bit? That would just be a bonus.” Yeah, so, well, I guess I now suck at getting my projects done on time and my boss was soooo pissed!

I know many speakers who refuse to read their conference speaker feedback comments because they’ve figured out this about themselves. They’ll overly focus on the negative, obsess over it, and basically waste hours of their life overmuch to do about nothing. It was an hour we spent together. I hope you liked it, I’m sorry if you didn’t, I’ll try to better next time.

There is value in the feedback and think it basically boils down to this: 

1. Did the majority of people receive my message in a positive way?

2. Did I offend anyone, that in a normal worldly way, should feel offended?

3. If I was going to be speaking on another topic, would most of the audience be interested in hearing me speak on that topic?

I want people to get some value out of hearing me speak. I don’t want anyone to be offended, but I know some people might. I hope that number is extremely low, like one or zero. In the end, I want people to say I like how he presents and I would like to see him speak again if given the chance about another topic.

Conference feedback is about polar extremes. The people who leave comments either loved you or hated you. The person that just felt like it was ‘just fine’, has no desire or passion to leave a comment, and that would be the actual most valuable feedback a speaker could actually get!

 

The Top 7 Rookie Hiring Mistakes!

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One of my awesome recruiting managers at HRU (the technical staffing company I run) is in the process of making his first hire! It’s pretty exciting. Do you remember the first hire you ever got to make on your own?

You get nervous! You don’t want to make a mistake, because you know how awful it is to have a bad employee working for you, so the last thing you want to do is make a wrong decision. You want this first hire to be a rock star!

All of our managers who are going through the hiring process for the first time all face the same issues. They are unsure of what to really do. If you’re a parent, the best analogy I can give is when the hospital lets you leave with your newborn! Do you remember that?

You get to the lobby. You have your baby strapped into that car seat like they are about to enter a crash test site! When you reach the doors, they slide open, and you kind of look around. You’re waiting, for just a second, for someone to stop you! You can’t believe anyone would just allow you to walk out of the hospital with a baby! Did you guys even check who I am! I have a hard time throwing my clothes all the way into the hamper, and you’re just letting me leave with a baby!?!

That’s the feeling all of our managers get when they hire for the first time! Wait, you’re letting me choose!? Are you sure you’re okay with this?!

To help our new managers I put together the Top 7 Rookie Hiring Mistakes for managers to avoid. Here they are:

1. You wait for HR and/or Talent Acquisition to control the process. This is your hire, that you’ll have to manage, live with, and fire if they suck! Get involved! Immediately!

2. You fall into the trap of wanting to hire someone who is perfect. You’re not perfect. Your CEO is not perfect. No one is perfect. Hire someone who can succeed in your job, your organization, under your leadership. Don’t hire perfect.

3. You try and hire someone who is just like you! You were successful in the job, which is why you are now the leader. So, it makes sense that someone just like you will also be successful. This tactic fails more times then it succeeds because we actually suck at managing ourselves! Find someone who compliments your weaknesses, and has the skills to do the job and you’ll have a better chance to find success. You’ll also add more diversity to your team!

4. You don’t move fast enough. If you interview a very talented person, there is a good chance someone else is also interviewing this very talented person. Pull the trigger and get them before someone else steals them from you!

5. You wait too long to fire a miss-hire. First-time leaders are the worse with this. They feel like they can make anyone work! Plus, they feel more ownership since it was their first time. Stop it! This won’t be the last time you make a bad hire. Give yourself the best leadership gift ever and fire a bad hire quickly!

6. You don’t believe it’s your job to recruit and source talent. Guess what, champ? The organization gave you the keys to run a department. They believe in you. If I’m given the keys to run anything, I’m running the whole thing! It’s my department, which means I own the talent, which means I’m going to help find the right talent for my team. I know what is needed better than anyone! TA can help me, that’s great! But I own this!

7. You believe that leadership will judge you based on this hire. Leadership won’t judge you based on one hire. Leadership will judge you based on a pattern of hiring success, or lack thereof. One hire will not define you. Many hires will. R.E.L.A.X.

So, what do you think, HR and Talent Pros? What are the biggest mistakes you see Rookie managers making when it comes to hiring? Hit me in the comments!

HR Mind Games!

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HR Mind Games is a quick hitting, 20-30 minute hangout hosted by my great friend, Kris Dunn, founder of FOT and the HR Capitalist and sponsored by Caliper, the leading provider of Assessments for Selection, Talent Management, and Leadership Development.

In each episode of HR Mind Games, we’ll cover how general behavioral assessment geekiness/expertise helps HR and Recruiting Pros make better hires as well as maximize performance once that talent is in the door!

Episode #1 is going to be a doozy – How to Hire Sales Pros Who Are “Hunters”, not “Farmers”.  We have a LOT of opinions on this people, and the scars (and behavioral science) to prove it

If you love to geek out on the assessment side – CLICK HERE TO SIGN UP FOR THIS EPISODE OF HR MIND GAMES!!!

In our first episode, we’re going long on how to use assessments to figure out who the true “hunters” are across sales candidates.  Join us and we’ll share what we’ve learned and what to focus on from a behavioral perspective to ensure sales hires are “optimized” to bring home the bacon!!  We’ll even give you a great template to compare sales candidates to as you hit the recruiting trail!

Even if you’re unsure if you can make it or not, sign up to make sure you get the templates for future sales searches!

Future episodes: How to spot and deal with Narcissistic Managers, How to Use Assessments for Good, Not Evil…. good times in this series…

CLICK HERE TO SIGN UP FOR THIS EPISODE OF HR MIND GAMES!!!!

The ‘Can’t Buy Me Love’ Internship Program!

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I’m a kid of the 80’s! Breakfast Club, Ferris Bueller, Pretty in Pink, St. Elmos.

There was one other movie from that era that stuck with me called “Can’t Buy Me Love”, starring a very young Mc Dreamy, Patrick Dempsey, and a very young, Amanda Peterson. Of course this was a favorite of mine because well let’s just I indentified with the main character!

Quick story line – Patrick Dempsey plays a nerd-type, nobody in high school who just wants to be one of the popular kids. Basically, the same plot line for every teen movie ever. He mows lawns and saves all of this money. He asks Amanda Peterson’s cheerleader character to be his girlfriend and he’ll pay her, believing that’s all it will take to make him popular.

She does it. She does the makeover on him. It works. It works too well. She really falls for him. He gets cocky. His world falls apart. He gets the girl in the end! God, I miss the 80’s!!!

The concept of ‘buying’ popularity is both brilliant and stupid. In high school, popularity is a valuable currency. If you have it, it’s awesome. If you don’t have it, you want it, but it’s not something that is very transferable. The key is association! If you’re in with the popular crowd or the right people or person, you can catch their popularity exhaust.

So, what’s the “Can’t Buy Me Love” Internship Program? 

Here’s what I’m thinking. If I was a college student, right now in the world, I would pay the right person, at the right company, to be their intern for the summer!

Stay with me.

Two kids graduate from a B-level college, both with a degree in business, both will similar GPAs. Kid #1 did summer internships with local organizations, mid-sized companies, good brands locally, solid stuff, nice resume. Kid #2 also did summer internships, but her internships were with Apple, Amazon, and Google.

Which kid are you going to hire? Which kid will get a job faster? Which kid will get the better offer?

Kid #2 – will get better everything!

So, it would be to the advantage of every kid to get the best internships possible! But, we know getting the best internships possible are super competitive and hard to get.

Next question: What is an internship, really?

An internship is an experience someone obtains that will help them obtain the next experience. That internship is basically validated by the organization, and more specifically, by the person who manages the intern.

How much would it cost me to get a manager/director/vice president at a major brand to let me ‘shadow’ them for the summer? $2,000? $5,000? Let’s say it’s for 10 weeks, and I’ll do anything this person wants me to do to help them, and I’ll show up every day and stay as long as they want.

Whatever it would cost, that money would be coming back to me 10X or 20X over my career when I hit the market looking for a job with “Giant Brand Experience” on my resume as an intern, with a reference from my ‘internship’ supervisor to back it up.

The “Can’t Buy Me Love” Internship Program!

But, instead of can’t buy me love, it’s really I Can Buy Me A Great Resume! Don’t hate the game, love the hustle! It comes down to how much are you willing to invest in your future? You were willing to spend hundreds of thousands of dollars on that education. Don’t you think it’s worth a few thousand dollars more to separate your resume from the pack?

Food for thought, kids.

The Talent Fix – My new book is now available to purchase! If your organization is having trouble hiring, this is a must buy! 

Talent Fix Review: My mom says it’s her favorite book that I’ve written!!! (I’ve only written one book!)

Purchase The Talent Fix now! 

Career Confession of Gen Z: Flexible Work Hours Are Key to Recruiting Gen Z

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You may notice that I mention my Mom in a lot of my posts because I have the best Mom in the world. It’s just a fact. She has an agreement with my Dad that he’s not allowed to talk about her in his posts without permission, but I don’t have that agreement so, sorry Mom!

One thing that my Mom has always been super big on is sleep. Ever since my brothers and I were little, she made sure we got more than the recommended amount and now I can’t survive without 7-8 hours of sleep a night!

One thing that I have noticed during my time abroad here in Spain and during my time in Japan (I was in an exchange program in middle school) is that sleep is not as important here.  My 6-year-old host sister gets about 8 hours of sleep every night where I would get 11-12 when I was her age. My host parents maybe get 4 or 5. There is just a different culture around sleep in other countries.

Another thing that has stuck out to me is the late start times in Spain. The streets are usually dead before 9 a.m. and most shops don’t open until 10 or 11. People go out to bars and clubs at 1 or 2 and stay out until 4 or 5 and then, get up for work the next day!

Something that I enjoy about college is that you get to make your schedule around what times fit best for your own personal preferences. For me, I learn best in the mid-morning to mid-afternoon, but many of my friends learn best at night.

This is another thing where I don’t know which system is better. I don’t know if America’s “early bird gets the worm” is necessarily better than Spain’s later start times, but I do know that every person is different. Something that is really important to me is sleep and I know that in my 20s, I don’t want to have to go to bed at 9 or 10 pm in order to get the amount of sleep I need because my job starts super early in the morning.

This brings up something that I know I will look for in a job when I get out along with many of my fellow Gen-Z’ers: flexible start and end times.

I think it’s important to allow your employees to work at the times that are best for them. I have seen flex time discussed as a benefit for people with families but it also benefits those people that don’t work best in a traditional “9-5” setting. Maybe 11-7 works best for those night owls. I know that there is no part of me that will ever want to work a 7-3 like some people do. (Editor Dad note: Don’t you love how Cam believes ‘working’ 8 hours is 9-5, and now 8-5 with an hour lunch!)

Right before I wrote this post, I called my Mom to talk about how many hours of sleep we got as kids. When I told her what I was writing about, the first thing she said is “well Dad has his meetings first thing in the morning, so he can’t always let people do that”. I get it. I get that it doesn’t work for every company and every situation, but I think that flexibility is important to implement in as many ways as possible.

Let your employees get enough sleep and do their best work by allowing them some flexibility to sleep and work at the times that are best for them. So, if you want your Gen-Z employees to be competent the day after the Super Bowl or the Game of Thrones finale, it’s a good idea to let them sleep in a little bit. 

 

This post was written by Cameron Sackett (not Tim) – you can probably tell because it lacks grammatical errors!

HR and TA Pros – have a question you would like to ask directly to a Gen Z? Ask us in the comments and I’ll respond in an upcoming blog post right here on the project. Have some feedback for me? Again, please share in the comments and/or connect with me on LinkedIn.

Your Weekly Dose of HR Tech: @Job_Adx Smarter Programmatic Job Ad Spend

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Today on The Weekly Dose I review the programmatic job ad platform JobAdx. JobAdx is one of a handful of new platforms on the market that talent acquisition teams can utilize to run their own digital job advertising.

So, first I probably need to explain a little about what the heck is ‘programmatic’ advertising.“Programmatic” ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations, and manual insertion orders. It’s using machines to buy ads, basically.

Traditionally, you probably did very little with your own job advertising. You might have actually did some old school newspaper advertising, posted your jobs on job boards, or more than likely you used an agency, who charges a fee/premium, who would advertise your ads on various sites.

JobAdX is an advanced digital advertising technology with Pay Per Applicant model. Instead of running ads where you pay-per-click (each time someone clicks on your ad), this new programmatic technology actually only charges you for those who apply. So, ultimately, this pay-per-applicant will be more expensive than pay-per-click on a per event basis, but cheaper overall because you’re only paying for what you want, applicants.

So, what the heck does it really do? 

That’s really the big question, isn’t it! Basically, a programmatic ad platform puts your job ad in front of candidates where they are all over the internet. Traditionally, you would put one ad on one site (a professional association site, let’s say). Some potential candidates might go to that site, but many would not. But, almost all potential candidates are somewhere on the internet searching and doing things.

The programmatic ad technology finds the individuals you are looking for and puts the ad, in real-time, in front of them at whatever site they happen to be at. A great example is buying shoes. I love shoes. I bought 3 pairs of shoes this week! So, I go to a site to look at shoes. I find a pair I like, but I know my wife will kill me if I buy one more pair of shoes!

So, I leave that site and go to another site like Facebook. And what do you know there is an ad for those same stupid shoes on Facebook! How did Facebook know!?! Facebook didn’t know, the programmatic ad engine did know! Welcome to the future of job advertising!

A nurse has certain behaviors when searching online that will tell the technology, most likely this person in a nurse, which then allows the programmatic job ad platform (JobAdx) to put your nurse job opening in front of this person multiple times, across multiple sites, not just traditional job search sites.

What I like about JobAdx:

– Programmatic job advertising should be used by every TA shop, regardless of your number of hires, especially if you’re struggling to get results via traditional means. The JobAdx platform is simple to use and allows you to control your spend and budget with an “auto-pilot” feature to make it somewhat idiot-proof (which I definitely need!).

– The JobAdx platform has a great dashboard for you to actually see which jobs are performing really well, and which ones are not performing, so you can increase your spend on those you need, and decrease or stop completely on the jobs you no longer need traffic on.

– Advanced technology within JobAdx will ensure that once a candidate applies that candidate will stop seeing your job ads, which is a much better candidate experience.

– There is frequency capping within JobAdx as well, which is basically an automatic set of rules which will stop showing your job ad to a person after so many times. The theory is once someone sees your ad, let’s say six times, they’ve shown you they aren’t interested, so let’s not show them that same ad again, but go show it to others.

The goal of the JobAdx is to empower employers to advertise jobs more dynamically using the power of Real-Time Job Delivery. I’m completely enthralled by the technology and I truly believe every TA shop should be testing programmatic in their own shops. Go check out JobAdx and get a demo, then put a few hundred or thousand dollars you spend on traditional advertising and try it using programmatic.

The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net

Want help with your HR & TA Tech company – send me a message about my HR Tech Advisory Board experience.

I’m in Indeed Jail! Help me!!! #FreeTimSackett

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Do you remember when getting stuck in LinkedIn Jail was all the rage!? I do! It was awful! There you were stuck on the outside looking in not being able to use a valuable tool you used every day to help you do your job.

I’m in Indeed Jail!

It’s somewhat like being in LinkedIn Jail, but different. When you got put into LinkedIn Jail, LinkedIn decided that that right thing to do was to let us know why we were in jail, and then, specifically, how do you get yourself out of LinkedIn Jail. Seems like a good business strategy.

How does Indeed get you all of those great candidates?

The Indeed model built a decade ago was freaking brilliant! Basically, the idea was scrap all the jobs from all the career sites so candidates will have one place to go to search for jobs. No one understood Google SEO at the time, so they scraped the jobs, then bought all the SEO and owned the space.

So, any candidate who was searching for a job on Google the first thing that would come up, always, was an Indeed link. They trained entire generations to search for jobs by going to Indeed. Brilliant!

Now, Google came along eventually and woke up to this and said, “Hey, wait, candidates are searching on Google for things like “Jobs near me” and we are sending them to Indeed for things that aren’t even what they are truly looking for. We can do this better!” Hello, Google for Jobs!

Google for Jobs decided “candidates are the most important thing”. Your Indeed sales rep will tell you this as well, although, they didn’t ever say this until Google for Jobs came along! So, Google changes the game, stops indexing Indeed (which is like a death sentence to companies that rely on Google search traffic), and says we can deliver a better job search for candidates.

So, Indeed is basically a dead man walking, but they have this window of time when we still have the entire world trained to go to Indeed and not Google. So, how do you take advantage of this phenomenon? INDEED JAIL!!! Cut off the non-suspecting companies of their free traffic and charge them money before they realize they don’t really need to do this because Google will give them the traffic they need.

So, what’s Indeed Jail?

Indeed Jail is when Indeed makes the decision to stop scrapping your career site and posting your jobs on Indeed. Almost every company at some point in the past decade has enjoyed a lot of free, organic traffic from having their job posting on Indeed. It was an AWESOME business strategy. It basically followed LinkedIn’s strategy, who followed basic drug dealing strategy.

Get people hooked on your product, then take it away and make them pay if they want it. I don’t say that to be mean! It freaking works really, really well! LinkedIn is a multi-Billion dollar company that got bought by Microsoft.

Indeed Jail is when Indeed stops giving you those free hits! Now, they just don’t take it away for no reason. My reason to be cut off, I was told, was because of a magical, mythical division within Indeed called “Search Quality”. My Indeed Rep didn’t shut me off, no! It was “Search Quality” who shut me off, and my Indeed Rep has absolutely nothing to do with Search Quality. In fact, they run almost as a separate company, locked away in an undisclosed, secret location!

My “Search Quality” issue was I’m a staffing company. An example of my issue is we work with a major employer to fill contract positions, not a position they would hire direct. The company gave us a job description for the contract position, which was basically the exact same JD they use to hire direct. Because the direct employer has priority at Indeed, and my posting was ‘too similar” my ‘search quality’ was bad.

Okay, I’m in Jail, Ouch, that hurts! Help me fix it! 

Let me say, I’m paying and have paid money to Indeed for various products, so it’s not like I’m not a customer. So, when you ask someone you’re paying for help, you expect help. But Indeed has no interest in helping you fix your search quality issue because that would mean you would get the product for free again!

I would love to tell you this is a staffing industry only issue, but it’s not. Little by little, and I have specific examples, corporate Talent Acquisition is also getting hit with ‘search quality’ issues and losing their free traffic from Indeed.

How can that be!?

Believe me, the corporate TA leaders I’m talking to are wondering the same thing. In one example, an Ohio-based employer is hiring hundreds of sales-related positions per year. They don’t use any staffing or RPO vendors, all the work is done in-house for direct positions. They have a big growth initiative so they went from maybe 50 openings to 200 openings, and Indeed cut them off! Because of ‘search quality’, and again, their rep would/could not help them.

I have a feeling this isn’t going to end well for Indeed. Right now they’re flying high! Going to hire thousands of more employees, which makes complete sense, because if you shut everyone off of free traffic, you’ll have a lot of TA pros panicking and buying Indeed products. At least until they discover it continues to cost more for less and less traffic as Google no longer indexes Indeed.

I’ve sent emails to the highest reaches of Indeed, pleading for help, and the only response I got back was from my rep offering to sell me more products!

I explained that I want this to be positive! Show me how to fix me, and I’ll show others how to fix themselves! Along the way, it’s a win/win since the more we understand about the Indeed products and services and feel like a vendor is truly helping us, we (as an industry) will support them!

Crickets!!! Crickets, I say, Chris Hyams!!!

So, what should you do to NOT get yourself in Indeed Jail?  

1. Never pay one dime to Indeed!!!

  • So one thing that has been pretty consistent with everyone I’ve spoken to that got put into Indeed Jail is that they were all (100%) paying customers of Indeed. Almost, like Indeed knew we were willing to pay for traffic, so they put us into jail on purpose! Up until the point of becoming a paid Indeed customer, none of the people I spoke ever had issues with being put in Indeed Jail!

2. Make sure you understand what is ‘bad’ search quality for Indeed. Good luck with this!

3. Enjoy the free traffic while you have it because eventually everyone will be shut off. Drug dealing works because we get addicted. You’re currently addicted to free Indeed traffic. That isn’t a sustainable model for a business.

So, what do you do if you’re already in Indeed Jail? 

1. Understand you’re not alone.

2. Understand that your true reality is you can live without Indeed traffic, and slowly but surely the traffic you get from Google will be greater. So, focus on ensuring your ATS and Jobs are as aligned as possible with the Google Job Schema – it’s super important!

3. Understand if you want more Indeed hits, you better get ready to pay for them from Indeed.

4. Understand Indeed has no vested interested in helping you fix your search quality issue, even if you’re a paid customer because it costs them money.

5. Look at Programmatic Job Advertising tools like: JobAdX, Talroo, Appcast, etc. Increase your posting strategy with sites like ZipRecruiter, CareerBuilder, Monster, LinkedIn, etc.  Invest in your own database with some talent rediscovery tools, use CRM technology, build and nurture your pipelines of talent.

My Offer Still Stands!

Chris Hyams, the President of Indeed, get your team to help fix my stuff and I’ll be your biggest fan in advocating and teaching others how to do right by candidates and by Indeed to make the world a better place. That’s all I ever wanted, for you to just help me. Help a paying customer fix their stuff. But you refused.

#FreeTimSackett

Skilled Trades Aren’t Sexy to Gen Z and Millennials!

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Wow! Really!?

Here are some other things that might surprise you:

  • They also don’t hang out on Facebook
  • They like Smartphones and using Snapchat
  • You shouldn’t pee into the wind
  • They think you’re old!

No shit, Sherlock, that younger people don’t find the Skilled Trades sexy!

I’m old. I was listening to NPR on way to work the other day and this well-meaning Gen X dude gets on the radio and says, “the problem we have in skilled trades is that teens don’t find them sexy”.

I’m like, of course, they don’t find the skilled trades sexy. Most don’t even know what the heck ‘skilled trades’ means, and if you show them, they still won’t find them ‘sexy’! Okay, well not ‘sexy’, but they should see what a great, stable job the skilled trades can be.

Um, yeah, no, you understand how young people think, right!?

Stable. Good pay and benefits. Something you can do for forty years and get a good retirement and pension. Are all things that will get young people to run away from whatever it is you’re trying to fool them into doing!

So, how do I get young people interested in the Skilled Trades? 

I don’t!!!

I get 35-year-old people interested in skilled trades!

You know what’s great about 35-year-old people? They can start to see the end. Sure that end is 25+ years out, but they start thinking I need to get my life together and do something that is (wait for it!), stable! Something that pays well and has ‘solid’ benefits. Something I can retire doing!

I don’t need 18-25-year-olds to fill skilled trades jobs. Those kids suck at showing up to work and listening! You know who’s really good at showing up to work and listening? 35-year-olds!

If you go into any retail store, gas station, restaurant, etc. and you say, “Hey, I’ve got a job that I’ll train you to do and you can earn a great living and have great benefits until you retire, and you’ll always have a job”, you’ll be like the Pied Piper leading people to your jobs!

The entire way we (and by “we”, I mean you!) is that you go hire 35-year-old people who have shown you that they are willing to show up to work, do work when they show up, but maybe they actually want to add something to their life that gives them a little more stability.

That 18-25-year-old doesn’t want your boring, stable, well-paying job, in which they must dirty their hands. They still have aspirations someone is going to pay them six figures to do nothing and give them a VP title.

By 35 we’ve had that beaten out of us. We’ve been humping $40K jobs for 15 years and we’ve almost, but not quite, given up on hope. You Mrs. Skilled Trades Job Lady are that beacon of hope!!!

Teens won’t solve the skilled trades shortage in America. That is something that is a waste of time for us to try and solve. “So, you, um, want me to stick my hand in a toilet!? Yeah, isn’t there an app for that?”

The 35-year-old has stuck their hands in worst places than toilets and they’re ready to work their butts off for your great skilled trades job. All they need is some love, some training, and a chance.

Skilled Trades jobs aren’t sexy to young people, but you already know that…

Career Confessions from Gen Z: Generational Differences or Time in Life? You make the call!

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One topic that I’ve been hesitant to write about but I feel is necessary is the notion of Gen-Z as spoiled or “babied”. I think amongst the older generations, Gen-Z is often looked at as much more spoiled than the rest. Apparently, our parents do everything for us and we have it much easier off compared to the other generations.

The reality of this is that the world is a much different place than it was when Millenials or Gen-X or the Baby Boomers were young. We have so many more technological advances now that everyone is benefitting from, rather than just my generation specifically. You can’t get mad at young people for having it easier than you did just because these advances weren’t around when you were young. I get that you had to walk 14 miles to school every day, but it’s not fair to say that we’re “spoiled” because our parents drop us off on the way to work or because we can text our friends instead of paying 75 cents (or however much it was) on a pay phone to talk to them.(Editor/Dad: 25 cents Cam!)

Other than these technological advances, many people believe that Gen-Z isn’t able to do things for ourselves because people have done things for us our entire lives. While this may be true for some, the overwhelming majority are doing our laundry and helping clean the dishes. In the era of social media, this highly spoiled minority is publicized more than the others. The public has a fascination with wealth, seen in reality shows or the obsession with the Kardashian’s. Since these shows are so popular on TV, people come to believe that this is normal and align their beliefs with what they see.

Another reason for a lot of behaviors is just because we’re freaking teenagers. A large portion of Gen-Z are teenagers and all teens of every generation have had similar characteristics. You can’t blame our moodiness, dramatics, or aversion to authority on our generation, it’s our age. People like to forget their faults and think they were perfect angels when they were teens but you weren’t.

The fact of the matter is that many people are spoiled and babied. I’m not going to lie and say that I’m not spoiled. I am. My parents have provided a life for me that is beyond what I need and I’m forever grateful for that. But just since I was spoiled growing up (and still am) and my mom did a lot of things for me, doesn’t mean that I’m not capable to do good work and working hard. Just because I didn’t do my own laundry until I was 18 (I love you Mom), doesn’t mean that I can’t go kick some ass and do some great work.

What I’m trying to get across is the notion that stereotypes can be extremely harmful.

To write off an entire generation because of some incapable people is not only harmful to us but is harmful to the people that are refusing to work with some pretty smart and hardworking individuals. Try to make your judgments on a case-by-case basis. And remember we’re all just some people trying to live a fun and fulfilled life, just like y’all.

(Editor/Dad note: The opinions and statements made by this spoiled Gen Z person do not reflect the opinions of the owner of this highly engaging, entertaining, and thought-provoking blog. But, I do agree with him in that ‘time in life’ issues, are always time in life issues. Gen Z will have their hickeys as a generation, but they will also have things that make them great. Just like every generation before them!) 

This post was written by Cameron Sackett (not Tim) – you can probably tell because it lacks grammatical errors!

HR and TA Pros – have a question you would like to ask directly to a Gen Z? Ask us in the comments and I’ll respond in an upcoming blog post right here on the project. Have some feedback for me? Again, please share in the comments and/or connect with me on LinkedIn.