Category Archives: Recruiting

@SocialTalent’s Talent Talks with Tim Sackett and Johnny Campbell

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Hey gang!

When I was over in London a few weeks ago speaking at the Sourcing Summit UK, Social Talent’s CEO Johnny Campbell and I sat down to talk shop on how can organizations fix their recruiting.

We probably shot 45 minutes to an hour of footage, the team then broke it down to a really great 20 minutes!

For those who don’t know Johnny or SocialTalent you should really check them out. I’m a huge fan of their platform, so much so, my own team has been using it for 2 years!

Here’s the promo video for it – click the link below to watch the full 20 minutes!

Watch the full video! (just click the link)

The 4 Things Great Recruiters Do Every Day!

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I’ve hired over one hundred recruiters in my career.  Not a ton, but a pretty good sample size.  I’ve had some of those hires go on to become great Talent Acquisition pros, as well as some who have completely bombed in the profession.  It’s not an easy profession to be successful at, but I’ve seen some basic things that the most successful recruiters, I know, do every single thing day:

  1. Daily motivation. Great recruiters are self-motivated by nature, but the best ones still find ways to give themselves that extra little kick every day. It might be one client or job order they decide they will close on that day. It might be an activity number they challenge themselves with for the day.  It might just be re-centering on a larger overall goal they are chasing and what they’re doing in that day will mean to reach that goal.
  1. Critical of their own work. The best recruiters I’ve worked with own the positions they’re trying to fill, their candidates, and their interviews. There is no blame to pass around when something goes wrong. They own it.  An interview is a no-show, they own it.  They can look inward and go, next time I won’t have this happen because I’m going to do that one more thing to ensure it’s successful.
  1. They step up. Hey, guys we have a really critical position that just came open from a hiring manager, who wants it? The best recruiters always step up and want to work those high profile openings.  They want the challenge, and they are comfortable with the pressure.  They also step up with their ideas on how the organization can get better, and share freely.
  1. Daily focus. Successful recruiters can focus in and finish, every day. It’s so easy in recruiting to get pulled in a hundred different directions.  The most successful people stay focused on the job at hand and don’t allow the ‘noise’ to take them off their plan.  They find ways to lock themselves in and keep going until they reach their outcome.

HR and Recruiting both have the same main daily issue we face, we turn ourselves into firefighters.  We run from made up emergency to made up emergency.  It feeds our need to feel like we accomplished something today and became a savior.

The most successful recruiters are no different.  They get the opportunity to be firefighters, just like we all do, but they make a conscious decision not to allow themselves to slide down the pole and jump on the fire truck.

How can you make yourself more successful today?

DisruptHR Detroit Speaker Applications Now Being Accepted!!! But, you probably can’t handle it! #8Mile

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Look, I just like being honest. This isn’t DisruptHR Brentwood or DisruptHR Nantucket! This is Detroit! We do real HR in the D!

Come on, just be real with yourself for a moment, you can’t handle Detroit. It’s okay, you’ll do fine at DisruptHR Sun City. Just slow down and do some tour stops before you come to Detroit!

You see, we actually make stuff that sells for money in Detroit. We have employees who get their hands dirty. We have to live in snow and cold for six months out of the year, which tends to leave us a little less likely to be willing to consume your weak B.S. When you come to DisruptHR Detroit, you better bring it!

Alright, I hear you feeling yourself. You just might be ready to hit 8 Mile and the rap battle that is HR in Detroit. DisruptHR Detroit will take place on September 20th onsite at Quicken Loans awesome event space in the heart of downtown Detroit.

Want to speak at DisruptHR Detroit? (what you need to know) 

– It’s 5 Minutes, 20 slides, the slides automatically move every 15 seconds (this is not something you can change!)

– If you’re a vendor you try selling your product in the 5 minutes, we’ll Gong Show your ass right off the stage!

– DisruptHR is about emotion – make us laugh, make us cry, make us angry, make us motivated. Just make us feel something!

– There will be over 250 HR and Talent Pros in the audience cheering you on. (FYI – many in the audience will be drinking!)

– You will get a video recorded, professionally produced copy of your presentation!

Apply to Speak at DisruptHR Detroit! 

The Talent Fix Now Approved for @SHRM CP & SCP Recertification Credit!

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By now I hope you know I wrote a book! If not, guess what I wrote a book! The Talent Fix: A Leader’s Guide to Recruiting Great Talent is a top-rated Talent Acquisition book on Amazon and the best selling book at SHRM’s Talent Conference (Top 8 at SHRM National, which was really cool!).

Also, it was recently approved for SHRM CP and SCP recertification credit!

So, you buy the book. You read the book. And SHRM and I will approve you for recertification credit of your SHRM CP or SCP! Okay, I have really have nothing to do with approving your SHRM CP and SCP! 😉

One Big Takeaway

I had a reader reach out to me last week. They just got done reading the book and they shared one of the big takeaways they got from the book, and it wasn’t one I would have expected!

When you think of Employment Branding and Recruitment Marketing (Chapter 7) we tend to think that it’s first Employment Branding (EB) and then it’s Recruitment Marketing (RM). In fact, these two functions within Talent Acquisition are really completely separate!

This reader, like most us, believed these two were attached at the hip. You first created your EB, you then used RM to get your EB shared to the audience you were going after.

After reading my book she realized these two functions really have nothing to do with each other. Both can live without the other. You can use a great RM strategy to promote your jobs and organization and get very good results.

You can create an awesome EB and share that with candidates without any type of RM strategy or technology and it can be great. There is no need to have both, but both working together create a synergy that one does not have without the other!

Create a great EB and create a great RM machine and you will see results that are far better than anything else you’ve done. Far too often I see organizations that focus most of their effort and resources on one side and not the other.

I naturally put these two together within the chapter because I would never do one without the other. It doesn’t make sense to me, but you can. In reality, we all have an employment brand within the market, whether you actually created it or not.

Many times we internally think way higher of our EB than the actual market in which we are hiring gives us credit. Most of us will have an EB that the majority of our hiring audience has no idea about. Which is why a great RM strategy is critical to finishing off great EB work.

You can do one without the other, but rarely will it ever make sense.

Okay – that’s like 1/16th of a SHRM CP or SCP credit – go buy the book and get the rest!

The Candidate Bill of Rights (revisited)

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In November 2010 Monster.com asked me to write a post on a hot topic at that time a “Candidate Bill of Rights“.  Needless to say, I’m not a huge fan of a Candidate Bill of Rights – I’m a Capitalist and believe in a free-market system of HR and Recruiting.  Here was my main point then, and what they are still today:

Candidates –

You Don’t Have To Apply:

  • If we have a crappy working environment – you don’t have to apply
  • If we don’t pay appropriately for the market – you don’t have to apply
  • If we don’t give my employees opportunities for growth – you don’t have to apply
  • If we don’t treat you like a human – you don’t have to apply
  • If we don’t give you a full job description – you don’t have to apply
  • If we don’t tell you every step of the process – you don’t have to apply

You Don’t Have To Work Here:

  • If we make you wait endlessly without any feedback – you don’t have to work here
  • If we make you an offer that you don’t like – you don’t have to work here
  • If we don’t offer the right work-life balance – you don’t have to work here
  • If we give you a bad Candidate Experience – you don’t have to work here

Candidates – if any of the above is true – you have some decisions to make:

1. Can I live with what I know about the company and the experience they put me through to get this offer?

2. IF SO, do I want to come and work for the company?

3. IF YES – welcome aboard, you’re coming on ‘Eyes Wide Open’

4. IF NO – thanks, and good luck, we’ll keep trying to get better in case you want to apply again some other time.

You see we all have choices. If you don’t like the way I’m treating you as a candidate, don’t come and work at my company.  I would hope that most HR Pros are smart enough to get this fact. Treat candidates like garbage and they’ll stop applying for your jobs, thus making your job all the more difficult to fill.  That might be a bit pie-in-the-sky thinking because I also know way too many HR/Talent Pros that don’t get this!

They have a little bit of power and have decided to torture candidates with painfully long and arduous application and selection processes that aren’t helpful to their own companies, statistically, and definitely aren’t helpful to the candidates.  During a recession, they don’t see much impact from these horrible processes, but eventually, the tide turns and face the results of their actions.  Karma is a bitch!

So, do we need a candidate bill of rights? No!  Do you need to spend a ton of time, effort, and resources on candidate experience? No, as well!  Don’t go right ditch-left ditch and start over correcting.  Treat candidates like you would want to be treated.  Or don’t, and pay the price! Have a few standards and etiquette, and some manners.  It’s not hard and it’s not expensive.

Your Weekly Dose of HR Tech: @Filtered_ The 1st Objective Tech Interview Platform

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Today on the Weekly Dose I review the technical interview platform Filtered. Filtered is not the first technical interview platform on the market, but they might be the most advanced interviewing platform for IT talent that I’ve seen on the market.

Filtered was built by engineers who turned into Recruiters, but decided to turn back into engineers because the tech interview world was so broken they felt compelled to do something about it! What they did was build an IT interview platform that stops all of the cheating that is currently going on in the industry!

If you hire IT talent and you use some kind of coding test, etc., you already know how the game is played and won. There are massive corruption and cheating going on in IT hiring, because the current interview platforms allow for one person to log on and take an interview for another, pass it, and then the person who can’t do the work shows up, or shows up at a much higher pay rate then they should because they tested higher then what they are really capable of.

Filtered puts a stop to this in a number of ways using technology that constantly scans works, takes facial snapshots every few seconds, and utilizes machine learning to raise red flags of potential cheaters in progress of assessment.

What do I like about Filtered? 

– Filtered security is groundbreaking when it comes to stopping the cheating that is going on with your IT hiring. Filtered doesn’t allow cutting and pasting of code, it doesn’t allow the person who starts the test to get up and someone else to sit in and finish, it shows you exact GPS data of where a person is taking the test.

Why is this important? When Filtered ran a recent test for a client they were able to show one IT Contingent company the client was working with had 20+ IT assessments take place for 20+ different candidates from the exact same house in New Jersey! Cheating is going on, you are either ignoring it or don’t care!

– The Filtered team works with your IT team to create the right assessments and challenges that are needed to not just find qualified candidates but to actually find candidates that are the best that are applying.

– Recorded video interviews explaining why they did an assessment or challenge in the way they completed the task.

– Real-time data ranking so corporations can see which recruiters or which contingent firms are providing the best talent for your organization.

– Filtered shows verified skills being assessed, but also allows candidates to show other skills they might have as well, which can be verified within the system.

I love interview technology that helps organizations make better selections. One problem we’ve found out within the industry is that if people can cheat, they’ll find a way to cheat, so the technology has to stay out in front of the cheaters! Filtered is at the forefront of stopping the corruption that is taking place in the contingent IT industry.

There’s a great chance your contingent providers of IT talent are cheating your system. It’s rampant coast to coast. The most common is having someone else take the assessment, which gives you the belief you’re getting senior talent and paying for senior talent, and in reality, a junior/entry level IT person shows up to work.

I would encourage you all to demo Filtered and compare them to other technical interview platforms you are using. Filtered also has built a Data Science specific assessment as well, which is the only one I’ve seen in the industry. In a growing field like data science, it’s easy to make bad hires, so this is one more reason to look at the platform!

The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net

Want help with your HR & TA Tech company – send me a message about my HR Tech Advisory Board experience.

What’s the difference between Recruiting and Sourcing?

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I’m on the road this week at SHRM National and at The Sourcing Summit UK. Two very different groups. The SHRMies will be more traditional HR and Recruiter types that wear a lot of hats. The SOSUites will be very specialized in sourcing.

I get asked a lot about what’s really the difference between Recruiting and Sourcing? Or, where does Sourcing end and Recruiting begin? Or something similar to these questions.

The answer is it doesn’t matter.

The organization has a need for talent.

The organization has to find or grow talent.

You and others in the organization need to figure this out.

So, figure it out!

Everyone is going to design and process this differently. Some will have Sourcers take it all the way until the candidate is screened, then the Recruiter will come into finish the process. Some will have the Sourcers just find the talent, then have the Recruiter work to contact, screen, etc.

It doesn’t matter how you design it if it works for your organization, and, this is key, it’s replicable no matter who you have in the role.

Stop. Think. Let that process for a second.

One of the biggest mistakes I see really good organizations make is they build and design process around the talent they have right now. One piece of that talent changes and all of a sudden it no longer works.

“Well, Tim, did all the sourcing and just handed me great talent!” Great, Tim quit because he was doing most of the work and you took all the credit. How is that process working now?

Talent Acquisition is really hard when you have to make it up new each time you have an opening! Talent Acquisition becomes sustainable when you can plug in skill sets you need and the machine keeps spitting out talent no matter who it is.

Is it Sourcing? Is it Recruiting? It doesn’t freaking matter. Make it work for your organization.

What I find with the most innovative TA shops on the planet is they didn’t look at what everyone else was doing. They looked at what their organization needed and they solved for that problem. Many times the solution was doing something no one else was doing.

Career Confession of Gen Z: Flexible Work Hours Are Key to Recruiting Gen Z

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You may notice that I mention my Mom in a lot of my posts because I have the best Mom in the world. It’s just a fact. She has an agreement with my Dad that he’s not allowed to talk about her in his posts without permission, but I don’t have that agreement so, sorry Mom!

One thing that my Mom has always been super big on is sleep. Ever since my brothers and I were little, she made sure we got more than the recommended amount and now I can’t survive without 7-8 hours of sleep a night!

One thing that I have noticed during my time abroad here in Spain and during my time in Japan (I was in an exchange program in middle school) is that sleep is not as important here.  My 6-year-old host sister gets about 8 hours of sleep every night where I would get 11-12 when I was her age. My host parents maybe get 4 or 5. There is just a different culture around sleep in other countries.

Another thing that has stuck out to me is the late start times in Spain. The streets are usually dead before 9 a.m. and most shops don’t open until 10 or 11. People go out to bars and clubs at 1 or 2 and stay out until 4 or 5 and then, get up for work the next day!

Something that I enjoy about college is that you get to make your schedule around what times fit best for your own personal preferences. For me, I learn best in the mid-morning to mid-afternoon, but many of my friends learn best at night.

This is another thing where I don’t know which system is better. I don’t know if America’s “early bird gets the worm” is necessarily better than Spain’s later start times, but I do know that every person is different. Something that is really important to me is sleep and I know that in my 20s, I don’t want to have to go to bed at 9 or 10 pm in order to get the amount of sleep I need because my job starts super early in the morning.

This brings up something that I know I will look for in a job when I get out along with many of my fellow Gen-Z’ers: flexible start and end times.

I think it’s important to allow your employees to work at the times that are best for them. I have seen flex time discussed as a benefit for people with families but it also benefits those people that don’t work best in a traditional “9-5” setting. Maybe 11-7 works best for those night owls. I know that there is no part of me that will ever want to work a 7-3 like some people do. (Editor Dad note: Don’t you love how Cam believes ‘working’ 8 hours is 9-5, and now 8-5 with an hour lunch!)

Right before I wrote this post, I called my Mom to talk about how many hours of sleep we got as kids. When I told her what I was writing about, the first thing she said is “well Dad has his meetings first thing in the morning, so he can’t always let people do that”. I get it. I get that it doesn’t work for every company and every situation, but I think that flexibility is important to implement in as many ways as possible.

Let your employees get enough sleep and do their best work by allowing them some flexibility to sleep and work at the times that are best for them. So, if you want your Gen-Z employees to be competent the day after the Super Bowl or the Game of Thrones finale, it’s a good idea to let them sleep in a little bit. 

 

This post was written by Cameron Sackett (not Tim) – you can probably tell because it lacks grammatical errors!

HR and TA Pros – have a question you would like to ask directly to a Gen Z? Ask us in the comments and I’ll respond in an upcoming blog post right here on the project. Have some feedback for me? Again, please share in the comments and/or connect with me on LinkedIn.

Your Weekly Dose of HR Tech: @Job_Adx Smarter Programmatic Job Ad Spend

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Today on The Weekly Dose I review the programmatic job ad platform JobAdx. JobAdx is one of a handful of new platforms on the market that talent acquisition teams can utilize to run their own digital job advertising.

So, first I probably need to explain a little about what the heck is ‘programmatic’ advertising.“Programmatic” ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations, and manual insertion orders. It’s using machines to buy ads, basically.

Traditionally, you probably did very little with your own job advertising. You might have actually did some old school newspaper advertising, posted your jobs on job boards, or more than likely you used an agency, who charges a fee/premium, who would advertise your ads on various sites.

JobAdX is an advanced digital advertising technology with Pay Per Applicant model. Instead of running ads where you pay-per-click (each time someone clicks on your ad), this new programmatic technology actually only charges you for those who apply. So, ultimately, this pay-per-applicant will be more expensive than pay-per-click on a per event basis, but cheaper overall because you’re only paying for what you want, applicants.

So, what the heck does it really do? 

That’s really the big question, isn’t it! Basically, a programmatic ad platform puts your job ad in front of candidates where they are all over the internet. Traditionally, you would put one ad on one site (a professional association site, let’s say). Some potential candidates might go to that site, but many would not. But, almost all potential candidates are somewhere on the internet searching and doing things.

The programmatic ad technology finds the individuals you are looking for and puts the ad, in real-time, in front of them at whatever site they happen to be at. A great example is buying shoes. I love shoes. I bought 3 pairs of shoes this week! So, I go to a site to look at shoes. I find a pair I like, but I know my wife will kill me if I buy one more pair of shoes!

So, I leave that site and go to another site like Facebook. And what do you know there is an ad for those same stupid shoes on Facebook! How did Facebook know!?! Facebook didn’t know, the programmatic ad engine did know! Welcome to the future of job advertising!

A nurse has certain behaviors when searching online that will tell the technology, most likely this person in a nurse, which then allows the programmatic job ad platform (JobAdx) to put your nurse job opening in front of this person multiple times, across multiple sites, not just traditional job search sites.

What I like about JobAdx:

– Programmatic job advertising should be used by every TA shop, regardless of your number of hires, especially if you’re struggling to get results via traditional means. The JobAdx platform is simple to use and allows you to control your spend and budget with an “auto-pilot” feature to make it somewhat idiot-proof (which I definitely need!).

– The JobAdx platform has a great dashboard for you to actually see which jobs are performing really well, and which ones are not performing, so you can increase your spend on those you need, and decrease or stop completely on the jobs you no longer need traffic on.

– Advanced technology within JobAdx will ensure that once a candidate applies that candidate will stop seeing your job ads, which is a much better candidate experience.

– There is frequency capping within JobAdx as well, which is basically an automatic set of rules which will stop showing your job ad to a person after so many times. The theory is once someone sees your ad, let’s say six times, they’ve shown you they aren’t interested, so let’s not show them that same ad again, but go show it to others.

The goal of the JobAdx is to empower employers to advertise jobs more dynamically using the power of Real-Time Job Delivery. I’m completely enthralled by the technology and I truly believe every TA shop should be testing programmatic in their own shops. Go check out JobAdx and get a demo, then put a few hundred or thousand dollars you spend on traditional advertising and try it using programmatic.

The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net

Want help with your HR & TA Tech company – send me a message about my HR Tech Advisory Board experience.

I’m in Indeed Jail! Help me!!! #FreeTimSackett

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Do you remember when getting stuck in LinkedIn Jail was all the rage!? I do! It was awful! There you were stuck on the outside looking in not being able to use a valuable tool you used every day to help you do your job.

I’m in Indeed Jail!

It’s somewhat like being in LinkedIn Jail, but different. When you got put into LinkedIn Jail, LinkedIn decided that that right thing to do was to let us know why we were in jail, and then, specifically, how do you get yourself out of LinkedIn Jail. Seems like a good business strategy.

How does Indeed get you all of those great candidates?

The Indeed model built a decade ago was freaking brilliant! Basically, the idea was scrap all the jobs from all the career sites so candidates will have one place to go to search for jobs. No one understood Google SEO at the time, so they scraped the jobs, then bought all the SEO and owned the space.

So, any candidate who was searching for a job on Google the first thing that would come up, always, was an Indeed link. They trained entire generations to search for jobs by going to Indeed. Brilliant!

Now, Google came along eventually and woke up to this and said, “Hey, wait, candidates are searching on Google for things like “Jobs near me” and we are sending them to Indeed for things that aren’t even what they are truly looking for. We can do this better!” Hello, Google for Jobs!

Google for Jobs decided “candidates are the most important thing”. Your Indeed sales rep will tell you this as well, although, they didn’t ever say this until Google for Jobs came along! So, Google changes the game, stops indexing Indeed (which is like a death sentence to companies that rely on Google search traffic), and says we can deliver a better job search for candidates.

So, Indeed is basically a dead man walking, but they have this window of time when we still have the entire world trained to go to Indeed and not Google. So, how do you take advantage of this phenomenon? INDEED JAIL!!! Cut off the non-suspecting companies of their free traffic and charge them money before they realize they don’t really need to do this because Google will give them the traffic they need.

So, what’s Indeed Jail?

Indeed Jail is when Indeed makes the decision to stop scrapping your career site and posting your jobs on Indeed. Almost every company at some point in the past decade has enjoyed a lot of free, organic traffic from having their job posting on Indeed. It was an AWESOME business strategy. It basically followed LinkedIn’s strategy, who followed basic drug dealing strategy.

Get people hooked on your product, then take it away and make them pay if they want it. I don’t say that to be mean! It freaking works really, really well! LinkedIn is a multi-Billion dollar company that got bought by Microsoft.

Indeed Jail is when Indeed stops giving you those free hits! Now, they just don’t take it away for no reason. My reason to be cut off, I was told, was because of a magical, mythical division within Indeed called “Search Quality”. My Indeed Rep didn’t shut me off, no! It was “Search Quality” who shut me off, and my Indeed Rep has absolutely nothing to do with Search Quality. In fact, they run almost as a separate company, locked away in an undisclosed, secret location!

My “Search Quality” issue was I’m a staffing company. An example of my issue is we work with a major employer to fill contract positions, not a position they would hire direct. The company gave us a job description for the contract position, which was basically the exact same JD they use to hire direct. Because the direct employer has priority at Indeed, and my posting was ‘too similar” my ‘search quality’ was bad.

Okay, I’m in Jail, Ouch, that hurts! Help me fix it! 

Let me say, I’m paying and have paid money to Indeed for various products, so it’s not like I’m not a customer. So, when you ask someone you’re paying for help, you expect help. But Indeed has no interest in helping you fix your search quality issue because that would mean you would get the product for free again!

I would love to tell you this is a staffing industry only issue, but it’s not. Little by little, and I have specific examples, corporate Talent Acquisition is also getting hit with ‘search quality’ issues and losing their free traffic from Indeed.

How can that be!?

Believe me, the corporate TA leaders I’m talking to are wondering the same thing. In one example, an Ohio-based employer is hiring hundreds of sales-related positions per year. They don’t use any staffing or RPO vendors, all the work is done in-house for direct positions. They have a big growth initiative so they went from maybe 50 openings to 200 openings, and Indeed cut them off! Because of ‘search quality’, and again, their rep would/could not help them.

I have a feeling this isn’t going to end well for Indeed. Right now they’re flying high! Going to hire thousands of more employees, which makes complete sense, because if you shut everyone off of free traffic, you’ll have a lot of TA pros panicking and buying Indeed products. At least until they discover it continues to cost more for less and less traffic as Google no longer indexes Indeed.

I’ve sent emails to the highest reaches of Indeed, pleading for help, and the only response I got back was from my rep offering to sell me more products!

I explained that I want this to be positive! Show me how to fix me, and I’ll show others how to fix themselves! Along the way, it’s a win/win since the more we understand about the Indeed products and services and feel like a vendor is truly helping us, we (as an industry) will support them!

Crickets!!! Crickets, I say, Chris Hyams!!!

So, what should you do to NOT get yourself in Indeed Jail?  

1. Never pay one dime to Indeed!!!

  • So one thing that has been pretty consistent with everyone I’ve spoken to that got put into Indeed Jail is that they were all (100%) paying customers of Indeed. Almost, like Indeed knew we were willing to pay for traffic, so they put us into jail on purpose! Up until the point of becoming a paid Indeed customer, none of the people I spoke ever had issues with being put in Indeed Jail!

2. Make sure you understand what is ‘bad’ search quality for Indeed. Good luck with this!

3. Enjoy the free traffic while you have it because eventually everyone will be shut off. Drug dealing works because we get addicted. You’re currently addicted to free Indeed traffic. That isn’t a sustainable model for a business.

So, what do you do if you’re already in Indeed Jail? 

1. Understand you’re not alone.

2. Understand that your true reality is you can live without Indeed traffic, and slowly but surely the traffic you get from Google will be greater. So, focus on ensuring your ATS and Jobs are as aligned as possible with the Google Job Schema – it’s super important!

3. Understand if you want more Indeed hits, you better get ready to pay for them from Indeed.

4. Understand Indeed has no vested interested in helping you fix your search quality issue, even if you’re a paid customer because it costs them money.

5. Look at Programmatic Job Advertising tools like: JobAdX, Talroo, Appcast, etc. Increase your posting strategy with sites like ZipRecruiter, CareerBuilder, Monster, LinkedIn, etc.  Invest in your own database with some talent rediscovery tools, use CRM technology, build and nurture your pipelines of talent.

My Offer Still Stands!

Chris Hyams, the President of Indeed, get your team to help fix my stuff and I’ll be your biggest fan in advocating and teaching others how to do right by candidates and by Indeed to make the world a better place. That’s all I ever wanted, for you to just help me. Help a paying customer fix their stuff. But you refused.

#FreeTimSackett