Career Confessions of GenZ: Are Dream Jobs a Lie?

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Career Confessions from GenZ is a weekly series authored by Cameron Sackett, a Sophomore at the Univesity of Michigan majoring in Communications and Advertising. Make sure you connect with him on LinkedIn:

In 2014 I (Tim, not Cameron) wrote a post titled, “Dream Jobs are a Lie!”  It’s one of my most read posts of all time. One reason is the title is SEO gold, turns out a lot of people are using the search term “dream jobs”.

When I wrote the post I was basically speaking to the Millennial generation. What I wanted to find out is whether or not GenZ felt like they were also feeling the pressure of finding their “dream job”. So, I went right to my GenZ Expert, Cameron Sackett!

Since we are in Miami on vacation – we decided to go all GenZ and do this post via video –

Let us know what you think in the comments! Do you think the concept of a Dream Job is a lie? Should people be chasing ‘their’ dream job?

 

HR and TA Pros – have a question you would like to ask directly to a GenZ? Ask us in the comments and I’ll have Cameron respond in an upcoming blog post right here on the project. Have some feedback for Cameron? Again, please share in the comments and/or connect with him on LinkedIn.

The Weekly Dose of HR Tech: @Jobalign – Hourly Candidate Engagement

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This week on The Weekly Dose I review the hourly candidate engagement platform Jobalign. Jobalign’s candidate engagement platform helps employers Attract, Engage and Hire Hourly Employees.

Jobalign is a technology that sits between job boards and your ATS and fills the gap in engaging an hourly workforce that might want to apply to your jobs that probably don’t have a desktop computer and might not even have a smartphone.

So, what’s the ‘gap’ you might ask! Basically, there’s two the first is when candidates abandon applying for your jobs, which is a shockingly high amount of potential candidates. If all you rely on for applicants is your ATS application process, you’re missing out a large number of candidates.

Jobalign is a mobile-first platform where candidates can actually apply through SMS text messages, and it’s bi-lingual. Jobalign’s text-to-apply automation by itself is something most organizations who have large hourly hiring processes should look at.

The second gap is after apply. With an hourly workforce, you might have 24 hours to engage a candidate before they’ve moved on to another employer. Jobalign’s platform will begin working immediately in automating the screening process, so candidates are never waiting for next steps.

What I liked about Jobalign:

– Recruiters can send text messages right from the platform to candidates who apply and go through the screening process so your recruiters are only using one platform to communicate with hourly candidates, and not having to jump back and forth between their cell, your ATS, job boards, etc.

– Built-in Intelligent Sourcing Engine. Jobalign works with over 100+ job boards, local sites, and their own database of millions of hourly candidates to help you source hourly talent.

– Jobalign can also host your hourly career site to make sure your jobs are fully mobile optimized, which will help considerably with lowering the abandonment rate.

– Pay for performance. Jobalign works on a Pay per Applicant model. Basically, if they don’t deliver applicants you don’t pay. Two types of models, one that is considerably cheaper that uses their apply technology, and one more expensive that includes all of the auto sourcing technology.

Jobalign truly understands the hourly workforce and are advocates for helping them find jobs. I really like Jobalign’s Smart Apply Process via phone that will basically build a resume/profile automatically from how the candidates answer the questions. This helps both the candidate and companies.

If you do a lot of hourly hiring and you’re struggling to get enough applicants, process those applicants, or just need to do all it better, Jobalign is definitely a technology you should demo.

The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net

The Cancer of Speaking Up!

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There was a post recently on TLNT by Tim Kuppler titled Society is Holding Organizations and Leaders Accountable for Their Culture. Go read it, it’s really good. I agree with so much of what Tim wrote in the piece.

There is one concept though that I’m beginning to question. Kuppler wants to believe that we have a problem in our society and that problem is people are afraid to speak up to their leadership.

About a decade ago I would have 100% agreed with him. In fact, I probably spent more time in training sessions working with leaders on how to get employees to open up, then any other single thing in my HR career a decade ago!

In 2018, we do not have a problem with employees speaking up. In fact, it’s a full-blown Cancer! Yes, I want employees to speak up when they have something of value to add to the conversation, or if they or another employee are being wronged. No, I don’t want to hear your idiot opinions that have nothing to do with anything we have going on to make us better!

I get it. Everyone should have a voice! We are in a time when people have the right to speak up.

Just because you have the right, doesn’t mean you should open your dumb mouth! You have employees in non-leadership positions who should open their mouth and add to the conversation. And, you have employees who make you dumber when they open their mouth.

Your company isn’t a democracy. Turns out businesses don’t run well as democracies. When everyone has a say, we tend to get very cautious and very vanilla, and no innovation happens, as we try to take into account every single opinion. The business gets pulled to the middle. “Middle” is not a good position for businesses.

The challenge we have as leaders and HR pros is not giving everyone a voice. It’s finding the best and brightest in our organizations, regardless of race, gender, etc., and making sure ‘those’ people have a voice.

The fastest way to failure is to listen to everyone and take into account every opinion. That isn’t helpful. Having the foresight to understand there are really great voices beyond your leadership team could be your greatest insight of all, but understand it’s not everyone.

In a representative government, you want all voices to come through. In business, you want the voices to come through that can actually make a positive difference. Unfortunately, that isn’t everyone who works for you.

In business and leadership right now we have a cancer that is growing out of control and that cancer is a belief that every voice matters. That’s wrong. Every voice does not matter, at every time. Do you think Steve Jobs listened to every person at Apple? No, he barely listened to anyone! What about Elon Musk? Again, no. What about Marissa Mayer? Heck, no!

Great business and great innovation don’t happen by listening to everyone. They happen by listening to the right ones. That might not be popular right now in society, but that doesn’t mean it’s not right!

When Should You Let Employees Lead Themselves?

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I like to compare sports coaches to business leaders. I know it’s different, but in so many ways there are great comparisons when it comes to execution, performance, and team dynamics.

Coaches are known from time to time to get out the way and let players take over. Player only meetings, player-coaches, etc.

What coaches find is that their teams will sometimes stop listening (sound familiar leaders!?), or they’ve have heard them say the same thing so often, it no longer has the impact it once did. So, have the players be the coach! What you usually find is the players say basically the same thing as the coach, but in a slightly different way and the team responds!

Steve Kerr, the coach of the NBA Golden State Warriors did this last week with a couple of players who had the night off due to injury, rest, etc. He basically let them coach the timeout huddles. Now, he did this with three players he knew could handle it and three players that have high respect for their teammates (see the video below):

There is no doubt each of those players could become a coach when their playing days are over, just like Kerr did if they wanted.

My question is, would this work in a real work setting?

Do you think that your employees, left to ‘coaching’ themselves would respond in a positive way?

Maybe, but most likely not unless you prepared them for this. I’m guessing Kerr has had some time in practice with these three players talking strategy and full confidence that his vision, was also their vision. Because of these “pre-session”, he felt comfortable that the wheels weren’t going to come off.

The other factor here is you need a team that completely trusts one another. The team reacted positively because each of them knew that the player, now playing the role of coach, wanted the same thing they wanted, to win. To make them look good. To use their strengths to accomplish the outcome.

I’m guessing if you walked into your department tomorrow and brought everyone into the conference room and threw Jill a whiteboard marker and said: “Okay, I’m going to have Jill tell us the sales strategy for the 2nd quarter!” Everyone would look sideways and Jill would probably want to have a private conversation!

But, if you had many conversations with Jill and you felt she was prepared and ready, then maybe it could be a positive for her and for the team, believing you had confidence they could make it happen!  I like leaders who try things, given they try things based on skill and preparation.

What do you think? Should Kerr have put players in charge over other players? How would this play in your work environment?

3 Ways You Can Extend the Work Life-Cycle of Older Employees

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One of the biggest biases we have as leaders is ageism. If you’re 35 years old and running a department and you are looking to fill a position on your team that will be your righthand person, the last thing you’re looking for is a 55-year-old to fill that spot! That’s just me being real for a second.

You and I both know that 35-year-old hiring manager is looking for a 25 – 28 year old to fill that spot

That’s mainly because at 35 your still basically stupid. I was. You were. We think 35ish is the pinnacle of all knowledge, but it’s really when we just start learning for real.

So, we have this core issue to deal with in workplaces right now. Our leaders are mostly Millennial and GenX, and Millennial are increasing into these roles at a rapid rate. Because of the Boomers leaving in large amounts, there aren’t enough talented young workers to replace the knowledge gap that is being left. So, we are left grappling with what we think we want (youth) with what really need (experience!).

A recent study at the University of Minnesota found that employers need to add programs to focus on older workers:

The study argued that programs aimed at training workers won’t be enough to satisfy the state’s need for workers between 2020 and 2030. New policy directives and incentives may be needed, including offering pathways for baby boomers to delay retirement, drawing in workers from other states and supporting immigration from other countries

“There’s all this focus on workforce development, but none of it is guided to older workers,” said Mary Jo Schifsky, whose business, GenSync, advocates for meaningful career pathways for older adults and who helped initiate the study for the Board on Aging with the U’s Humphrey School of Public Affairs. “We need career pathways for older workers just as much as we do for younger workers.”
 
In the U survey, managers ranked baby boomers high on loyalty, professionalism, engagement and their commitment to producing quality work.
Employers need to find ways to extend the Work Life Cycle of the older employees that work for them until the workforce, technology, and retraining programs can catch up to fill the void. Most employers are only focused on programs that are looking at younger workers.
So, what can you do as an employer to extend the life cycle of your older employees?
1.  Have real conversations with older employees about what they want. Most employers shy away from having the ‘retirement’ conversation with older employees because they think it’s embarrassing or illegal. It’s not. It’s a major reality of workforce planning. “Hey, Mary, Happy 55th Birthday, let’s talk about your future!” Oh, you want to work 18 more years! Nice! Let’s talk career path!
I can’t tell you how often I’ve heard a hiring manager say, “I don’t want to hire him because he’s 59 and is going to hire soon.” Well, I spoke to him and he wants to work until he’s 70 (11 years) and our average employee tenure is 4.7 years. I think we’re good!
2. Stop, Stop, Stop, believing that all you can do is hire full and part-time FTEs into roles. If Mary, my 63-year-old financial analyst wants to give me five more years of work, but only wants to work three days per week, in role ‘traditionally’ we’ve only had full time, I’m taking Mary for three days! HR owes it to our organizations and hiring manager to push them out of the box when it comes to schedules and how we have always filled positions. 3 days of Mary is probably worth 3 weeks of an entry-level analyst in the same role!
We do this to ourselves. I hear it constantly from hiring managers, “HR won’t allow me to do that.” Why? Have you asked? No, but HR doesn’t allow us to do anything. We need to come to our hiring managers with solutions and let them see we are open to doing whatever it takes to help the organization meet it’s people needs.
3. Develop programs and benefits specifically designed to retain older employees. I work with a plant manager who developed an entire engineering internship program around having his retired engineers come back and work three days a week with interns and paid them ‘on-call’ wages for the days they weren’t there, so interns could call them with questions at any time. These retired engineers loved it! They could come do some real work, help out, and still have a great balance.
It went so well, he kept some on all year, on-call, and partnered them with younger engineers who needed the same support and assistance from time to time. The on-call rate was pretty inexpensive, the support and knowledge they got in return, was invaluable.
It all comes down to flexibility on our part as employers to extend the life cycle of our older employees. We no longer have this choice where we can just throw our older employees away and think we can easily replace them. We can’t! There physically isn’t anyone there!
This is about using each other’s strengths. Younger leaders will be stretched and we need to help them stretch. We need to help older employees understand their role. In the end, we need to find a way where we can all see each other for the strengths we bring to the table, not the opportunities.
It’s our job as HR professionals to work on how we can extend the life cycle of each of our employees.

Career Confessions from GenZ: What Attracts GenZ to Your Work Place?

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Career Confessions from GenZ is a weekly series authored by Cameron Sackett, a Sophomore at the Univesity of Michigan majoring in Communications and Advertising. Make sure you connect with him on LinkedIn:

I’m going to be frank: the prospect of working for the rest of my life is absolutely terrifying. I’ve been saying for years that I can’t wait to retire, and I’m only 19. Nothing makes my skin crawl more than the thought of waking up early every day (I’m such a teenager it hurts) and going to sit in uncomfortable clothing at an ugly office surrounded by people I don’t even like.

Whenever this gets brought up, people always try to reassure me that I might enjoy working and I might really like my job. While I hope this is the case, I do believe that a major part of making those 40 hours a week a little more enjoyable is the company and its culture.

There are definitely things that I know will make me more attracted to work for a company that can hopefully combat some of my worries. First, I would love to have flexible work hours. Something about 10-6 instead of 9-5 (Editor/Dad Note: This made me LOL 10-6! Oh, boy, reality is really going to hurt!) sounds so much more appealing to me. Waking up at 8 sounds infinitely better than 7, and I can tell you that most other teenagers will say the same.

Additionally, the thought of 10 vacation days a year HURTS. I feel physical pain when I hear that some people have that. The European Union mandates a minimum of 22 vacation days a year with 13 paid holidays. Now, I know we’re in America, the land of opportunity, where you make your own fortune. But please just give me some dang vacation days! This plays into one of my biggest fears which is working my life away. I can confidently say that so many of my peers have the same worries and a way to ease this pain is some time off!

On one of my first interviews for an internship this past year, I got to tour one of the coolest offices I have ever seen. It was right out of my Gen-Z dreams: brick walls with modern finishes, an open floor plan, Apple products everywhere (#TeamiPhone). If I’m going to sit in an office for 40 hours a week, 50 weeks a year, I would like it to look nice, not like a doctor’s office.

Similarly, my Dad has instituted something at his work that I love: a casual dress code. I really enjoy dressing up, but wearing a suit or even dress pants and a nice shirt everyday sounds exhausting. Please let me come to work with my shirt untucked and in a nice pair of sneakers, and I promise I will be much more focused than I would be with a tie and dress shoes on all day long.

Most important to me is the culture. I want to work in a place where everyone collaborates and there’s a mutual respect. Ideally, I’d love to be friends with my co-workers, but at least I’d like us to be able to work together in an environment where we aren’t in constant competition. Being a member of the Sackett family means that you are inherently a monster competitor and it’s exhausting. As much as I love to be competitive from time to time, I don’t want to work in an environment where everyone is constantly pitted against each other, instead of working together to achieve a common goal.

An added little bonus to my list would be food related days/events. I hear that a common event in some companies is Bagel Fridays and I’m ALL about it. I strongly relate to Stanley on Pretzel Day at Dunder Mifflin and if you don’t get the reference, exit the page (once you finish reading of course!) and go watch season 3, episode 5 of The Office. 

My job wish-list might not seem as wild as you may think. I’m not asking for a new iPhone or a new car when I commit (although that’d be nice!); I’m asking for things that are pretty common. Although I still can’t wait until my mid-60s when I’ll have no responsibilities, getting some items checked off my wish-list could help make my time in the workforce more pleasant.

 

 

HR and TA Pros – have a question you would like to ask directly to a GenZ? Ask us in the comments and I’ll have Cameron respond in an upcoming blog post right here on the project. Have some feedback for Cameron? Again, please share in the comments and/or connect with him on LinkedIn.

The Weekly Dose of HR Tech: @Greenhouse Recruiting Software & ATS

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The week on the Weekly Dose I review the popular applicant tracking system Greenhouse. I first learned about Greenhouse in 2015 and wrote about as a startup SMB ATS, but it was time to update that review and let you know how they’ve grown.

Since my last review Greenhouse has grown considerably (3,000+ customers) and has a number of companies using them with over 25,000 employees, so we can easily place them in the mid to enterprise market in the ATS space. Definitely, if you’re in that 1,000 to 25,000+ world, this is one of the stand-alone recruiting platforms that you must consider.

The “enterprise” HCM suites (from vendors like Oracle, Workday, etc) are generally able to support the complex IT requirements of big companies, but the Talent Acquisition module has been an afterthought and not really designed to support world-class TA functions. Greenhouse does both – handle the global complexities but with a focus on delivering the tools needed for a strategic, high-performing TA function.

What I like about Greenhouse: 

– The only ATS I’ve seen that has a built-in candidate experience survey.  If Candidate Satisfaction is important to your organization Greenhouse customers have a significantly higher rate than others based on Talent Board results.

– Built-in CRM tech allows you to keep pipelines engaged and nurture candidates in your database. Sourcing Quality Report which not only tells you where you hire the most candidates from but how far into the process do candidates get via each source.

– Blinded ‘take home’ assessments that help reduce hiring bias within the organization, combined with interview kits for hiring managers to ensure you improve diversity and inclusion within your organization.

– Predictive analytics that can help show you if you’ll be able to fill the positions you have open at the time needed, allowing you to adjust sourcing as needed to reach goals.

– Recruiter/hiring manager auto-alerts when candidates have been in process for too long, which kills candidate experience.

Greenhouse is the real deal when it comes to ATS technology. I can’t really do justice how much you can do with them, especially on the collaboration side of working through the interview process with everyone involved from approval through hire. If you’re looking to upgrade your talent acquisition technology Greenhouse is a great foundational piece to start with.

Greenhouse is definitely one to add to your demo list if you’re in the process of selecting a new ATS. I’ve yet to speak to a TA Leader who was using Greenhouse and left them because they wanted to find something better. I’ve spoken to many who have left others to go to Greenhouse and seem really satisfied.

You can also check out Greenhouse at their annual conference in New York – OPEN 2018 April 2-4, where Patty McCord (one of my favs!) will be keynoting.  

Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net

Are you willing to reduce your office cafeteria prices for female employees?

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I read an article a few weeks back in Detroit about a local gym that is offering a reduced gym membership for females. Males pay full price, females pay 30% less because females make less than males. How does that sound?

From the article:

“Ever wonder why XY>XX? WE DO! The Gym values its male members tremendously but we don’t value them a THIRD more than our female members!” the ad reads

The ad goes on to read that women can join for $20 a month with no initiation fee. The Gym Lake Orion’s ad promoting that women will pay 1/3 less for membership than men. (Photo: Rich Garvin)

The manager and operator of the gym, Rich Garvin, wants to even the playing field for women due to the pay disparity between men and women. “It’s just difficult to observe injustice or unfairness,” said Garvin. “I think it’s important that we don’t sit idly by … if we do, we condone it. And I don’t condone it.”

Garvin also said he’s not raising anyone’s prices. “You can get a $30 a month membership (for $20) … having a discount, encouraging women to come in, in an attempt to make it a little easier for them to do so, I think is a good business practice and just the right thing to do.”

So, first let me call B.S. on this entire thing and say I don’t believe Rich the owner one even little bit!

The type of gym that Garvin runs is more likely frequented by weightlifting dudes. He knows if he can get more women to sign up, even more, weightlifting dudes will show up. This is just good old fashion marketing, wrapped in activism for a hook.

Can you imagine if you actually tried to do something real like this in your workplace!?

Hey, employees!

This year we’ve decided instead of actually fixing pay inequality, we’re just going to reduce the cost of everything females might pay for in our environment! Health insurance is now 30% off! Coffee at the coffee bar is now 30% off and get scones buy 1, get 1! All full priced menu items in the cafeteria will be 30% off for women only.

Male employees don’t get upset, you make more money!

Have a great week!

HR

Yeah, that probably wouldn’t play well! But, is that the ‘right thing to do’?

So, this sounds completely crazy. Of course, you would never charge employees differently for the same access to healthcare and cafeteria food! I mean come on!

But, what do you do when you know you have certain employees making less for doing the same work? Do you automatically do what’s right and adjust their salary to make it equitable?

Giving your female employees a 30% discount on cafeteria food and drinks sounds ridiculous, but so does paying a woman less for doing the same work.

Lifesaving Advice I Gave My Son When Someone Starts Shooting At His School

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Last night I had to sit my 14-year-old son down and have “the ‘talk”.

It was uncomfortable, it should be, having “the talk” is never easy for parents and their kids. Unfortunately, this wasn’t “the talk” I thought I would be having with him. This talk was about what he needed to do to stay alive when a shooter comes into his school and starts mowing down innocent kids because our American government refuses to do anything about it.

I need to take my shoes off to get on an airplane because I might have a shoe bomb and want to blow up a plane. I have to do this because 1 person, 1 time, got on a plane with a shoe bomb and burned himself.

Hundreds of school shootings have happened and thousands of kids have been killed or hurt, and we can’t figure out a way to stop this from happening. It’s not important enough for our society to change this.

This isn’t a political statement. This is a dad crying out to the universe to please stop this so I won’t be that parent on CNN telling my own child’s story because they were never given a chance to tell it on their own.

Those who were voted into a position of political power in our country, every party, every single person, have failed this nation. This isn’t a party issue. This is a kid’s are getting killed issue. You don’t need an arsenal of guns in your house to go deer hunting. You need one rifle that shoots one bullet at a time.

The 2nd Amendment in our Bill of Rights that gives us this ‘freedom’ as Americans to bear arms was written and approved by Congress in 1789. 229 years ago we needed to bear arms because a bear actually might kill you! Now, we don’t need to bear arms. We have the world’s best, most highly funded military force to protect us.

That we live in a society that allows any kind of access to teens to get their hands on guns is shameful. Teens are mostly crazy! They’re emotional. They act impulsively. They don’t think beyond the minute they’re living in. That is not a good combination to mix in access to guns and ammunition. Every single parent in the world understands this simple concept.

But, now I have to give tips and strategy to my son on how to save his life when a school shooter commences to mowing down innocent victims because Timmy’s Dad had to have an arsenal in his basement because this is “America!”

Fuck you, Timmy’s Dad!

So, here’s the advice I gave to my son, and I’m sure you’ll give to your sons and daughters. I told him to survive. Do anything you have to do to survive. Like the Hunger Games, you survive. That’s an order. For some reason, we’ve regressed hundreds of years as a society that my ‘life’ advice to my son in 2018 is simply to “Survive”.

So, ultimately, this is a failure of parenting. We have failed as parents that we elected people in our own image who have refused to fix a problem that we all want to be fixed. We failed because we don’t think this will happen to ‘our’ kid. We hate that it happens to any kid, but it won’t happen to “my” kid.

We’re stupid. It is going to happen to my kid and I can’t sleep at night knowing when I drop my son off at school tomorrow there isn’t one thing being done to save his life by those in charge of our laws in this country. Not one single thing.

Just survive, I told him…

We can stop this. In our world, it takes money to beat the bad guys who have more money right now. I donated to Everytown.org – The Movement to End Gun Violence. I’m not associated with Everytown, but I donated money so I support them. If you want to support them, great! 

(Photo cred: Larry Nodarse)

 

1% of Job Descriptions have Pictures or Video! Why?

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Smashfly, the enterprise recruitment marketing platform, released their 2018 Recruitment Marketing Benchmark Report this week and it’s loaded with data. As you can see from the image above, some things have gotten better than others!

What’s up with Job Description and why the hell can’t we figure this out!? 

So, apparently, we are really against having pictures and video in job descriptions! 1% of job descriptions having this type of media is actually a really strange stat to have in 2018. You would think by now we would have shoved just about anything into a JD to make it more appealing for job seekers. But, we haven’t!

Why?

A few things are at play here that I think corporate TA folks will want to point out:

– Job descriptions are a legal document, not a toy like job postings are, so we treat them appropriately. Okay, yes, a JD is a legal document. But, that doesn’t mean you need to bore people to death to read it! “Legal” doesn’t mean you can’t add pictures or videos. Just be smart.

– Our ATS only allows text. Okay, you need a new ATS that was built in the last decade!

– JD’s are an HR issue, not a TA issue. We’re lucky if we can get the hiring manager to look at them, let alone update them!

So, there are problems. No real problems. Mostly made up, we don’t like change problems.

There is no reason that your Job Descriptions shouldn’t have pictures and video. Some organizations have gone completely to video-based job descriptions, and guess what!? They didn’t even take those TA pros to jail! No, really! Not even a ticket from the EEOC or OFCCP or anything!

Here’s what we know. Having a job description that actually gets people excited about a job will get people to apply, at a far higher rate than a text-based document with paragraphs and bullet points. Also, you don’t have to have a production studio to do this! You have an iPhone, go down to the department and take some pics and video. Take ten minutes to work with your ATS and IT to figure it out.

We think JD’s don’t matter but they do. They matter because the JD is the one thing every candidate reads about the job and your company. They might not visit your career site, or stop by your lobby, or your social feeds. Everyone reads the JD. Also, the JD is basically the only thing we share socially and within our talent networks (which is an entire another post!):

95% of organizations in the Fortune 500 only send JD’s to their Talent Networks. Oh boy, that sounds like a great network to be apart of! Come on! We’re better than this!

Some other cool facts from Smashfly’s Benchmark Report:

– There’s a correlation between having Recruitment Marketing strategy and Revenue growth. Be careful. That doesn’t mean those with Recruitment Marketing Strategies will grow Revenue, there’s no causation, just correlation. There’s also a correlation between me starting to blog and the stock market going up 1265% since I started writing!

– Those who do really great at Recruitment Marketing will have higher Glassdoor ratings. Make sense, right! Tell people you’re awesome and people will say you’re awesome. I love marketing! It works!

– Only 15 Fortune 500 companies won a Candidate Experience Award in 2017. All 15 had Recruitment Marketing Strategies in place! Want a better CX? Probably helps to have a strategy.

– Only 1% of organizations have implemented the most talked about technology on the planet! A chatbot! Seems low. Seems like I’m running into them more and more as I look at career sites, but not surprising. We like to wait and see when it comes to TA Tech. I’m guessing that number will be higher next year!

Check out the full report, it has some great data and some great ideas as well on Recruitment Marketing!