T3 – Workmates – Team Engagement & Collaboration

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This week on T3 I take a look at the workplace communication and collaboration app Workmates. Workmates is a slack-like communication app designed by the SMB HRIS technology HRCloud. I’m a fan of HRCloud, great core HR platform for a very reasonable price, so I wanted to see what Workmates was all about.

HRCloud is offering Workmates to organizations to use for free. Nothing in life is free, right!? Well, the hope is you’ll love using this collaboration app and then also fall in love with the integration within HRCloud. So, free, with a hope.

Workmates is designed for internal employee communication and collaboration. Email is dead, but messaging apps like Workmates are being used in increasing numbers by organizations of all sizes.

What I like about Workmates:

– Workmates also acts as a real-time organization directory. All contact information of each employee is available for all of your employees through the app.

– The poll feature is fun to use. You can instantly send out polls to your co-workers asking for feedback on anything from where should we go to lunch, to what do you think of my new web design.

– The Workmates app will also show you who’s in the office, remote, on vacation, etc. So, as you see messages across the Facebook-type timeline, you’ll also know where the people are in case you need to see someone in person.

– Within Workmates you can also give micro-feedback, recognition and even grant a bonus to your coworkers as recognition. Plus, a metrics dashboard allows the HR admin users to see the “Kudos” leaderboard on recognition and trending topics your employees are discussing.

Of course, if your an HRCloud user, you get even more functionality and information. If you already use Slack or a similar app, that stream can be integrated into Workmates, which seems a bit redundant except if you’re using the recognition piece of Workmates.

Here’s my take. I think HRCloud is a really solid and well-designed core HRIS. Workmates puts it a level above others selling core HRIS in the same market. Workmates by itself is good, especially given that it’s free to use. If you’re already using an internal employee communication app, this probably doesn’t interest you. If you don’t have one but you’re interested, this is a no-brainer to try.

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – just send me a note – timsackett@comcast.net

How to get your first HR job!

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It’s graduation season which means I get a ton of messages from new HR grads asking for advice. I heard from someone at SHRM that there are currently 8,000 human resource’s university programs in the world currently.

Doesn’t that seem like a huge number? I’m not sure we actually need 8,000 HR post-high school programs but welcome to the business of higher education where we offer you what we can put together for the least cost that makes the most money, not what industry actually needs!

HR degrees are the new ‘education’ degree for people who hate kids, but think they’ll like adult employees who act like kids!

So, now you’ve got this bright and shiny new HR degree and you need a job. I hear Enterprise Rent A Car is hiring in their management training program! I’ve hired some great employees from Enterprise over the years. Also, every single hospital in the country needs nurses, almost every company on the planet needs technical talent. Oh, wait, yeah, HR jobs…

So, how do you get that first HR job?

Step 1: It starts the summer after your freshman year if you’re super aggressive and really want to be in HR and just didn’t fall into after your sophomore year and it seemed like the easiest way to get a degree. You need internships that allow you to do HR-type work.

Yeah, I know it’s next to impossible to get an HR internship, especially if you’re not in a top tier HR specific program. I love hiring grads from “B” schools, but “B” school and HR degree, without an internship, should be called a “B.A. in Selling Cell Phones out of a Mall Kiosk”.

Even if you’ve already graduated and struggling to get your first HR job, it’s still worth it to try and get an HR ‘internship’ at any level. What I recommend to new grads is you go do ‘volunteer’ HR work for a company or organization. Offer up yourself for 8-24 hours a week. Work a paying job nights and weekends, do whatever it takes to get “HR” on your resume.

Step 2: You’ve got to become a cray-stalker-networker. Link-In with every HR person you can find that graduated from your school. Link-In with every single HR pro in your area and ask for help getting experience and your first job. No! Actually, ask them for help! Most won’t, but some will.

Step 3: Make it super public you’re looking for your first HR Job. Tell your friends, neighbors, people at your church, your parent’s friends, the bartender when you order a drink. You need to be discovered and that only happens when you make yourself discoverable!

Step 4: Don’t worry about money in your first job. You need to get “HR” on your resume, even if it’s like going to a 5th year of college. So many HR grads I meet give up and work a job that will pay their bills. That first HR Administrator job might be a kick in the stomach to accept financially, but this is how you get to ‘the show’ and make a decent living in HR.

Step 5: Join the HR conversation online. Show up at HR meetups and local SHRM meetings. Most will let ‘students’ in for free. Use this to its fullest and then get involved and volunteer. Those people who volunteer with you will know about HR jobs before they go public and would love to plug you into it instead of posting and interviewing.

Step 6: If you can’t find any HR jobs. Apply to entry level agency recruiting jobs. Many large recruiting agencies are constantly hiring fresh meat. It’s a grind, but it’s a great resume builder, and you might fall in love with it. It’s not HR, it’s recruiting, but having this experience will get you in the door for corporate recruiting jobs and then you can eventually move into corporate HR jobs within that organization.

I love HR and Recruiting. It’s a great profession to get into, but it’s not easy to break in since the barrier to entry is fairly low. A ton of people in HR don’t have HR degrees, so most organizations don’t view your degree in HR as a necessity to work in HR.

I only offer the truth, I wish your college advisor did the same, but you can do, you can join the tribe, it might just take a little more work than you were expecting!

 

The One Thing That Will Have The Most Positive Impact to your HR Career #TSLive17

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I just got back from attending the Halogen TalentSpace Live 2017 conference. Halogen is the industry leader in Performance Management. Great product, great tools for your hiring managers and organization. On the first day of the conference, it was announced they would be acquired by Saba.

Saba is the industry leader in Learning, so it makes a good marriage. Most large full suite HR enterprise software has both performance and learning, but it’s not even close to what these two systems have. Organizations that prioritize performance and/or learning use systems like Halogen and Saba, not large vanilla enterprise plays.

As you can imagine with any merger of this level some leadership positions are eliminated. You don’t need to CEOs! Halogen’s dynamic and beloved CEO Les Rechan is leaving the combined company immediately and said his goodbyes to the Halogen customer base. Saba’s CEO Pervez Qureshi is also a great leader and is handling the transition well and his closing address at TalentSpace Live left me feeling optimistic for the new company.

So, how does this have anything to do with making a positive impact on your leadership career? Harvard Grant and Glueck study followed two groups of men, one poor, one Harvard grads

Harvard’s Grant and Glueck study followed two groups of men, one poor, one Harvard grads for 75 years to track the physical and emotional well-being of these men. What they found over multiple generations was one thing, in particular, stood out for those men.

The study discovered that those men who had the best well-being had no real genetic similarities. Nothing to do with income or education. The geographic location made little difference. The single most compelling factor of a fulfilling life is if you have and surround yourself with good, positive relationships.

Fulfilling, healthy life = good relationships.

So, if you want to have a positive impact on your career you need to surround yourself with good positive relationships. People you care about, and people who care about you.

That’s what I saw from both Les and Pervez. To strong leaders who surrounded themselves with good relationships with people they truly care for and those people truly care for them. I’m not sure if this means the new Saba/Halogen combined company will be a smashing success, but I know the leadership understands this concept.

I was able to give Les a hug, and I told Pervez if he would have been in the same session he would have gotten one too! You see, I try and surround myself with good relationships. I want to see those in my life succeed and do well, and I always feel they want me to succeed as well.

I think most HR pros and leaders I meet sometimes struggle with this concept and keep too many bad relationships in their life. Relationships that leave them feeling unfilled and detract from them spending time on the right things for themselves and their organization.

So, today, make a deal with yourself. Tell yourself that you will eliminate one bad relationship from your life. You don’t need to do this publically. No big announcement on Facebook is needed. Just quietly walk away, disengage, and move on. It feels so uplifting, you can’t even imagine!

 

 

Stop Creating HR Metrics! You Already Have What You Need #TSLive17

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I was out at Halogen’s TalentSpace Live 2017 event this week speaking to great HR pros and leaders. Halogen is the king of performance management and they just announced their merger with the king of Learning, Saba. Together, they have a pretty great 1-2 punch for organizations to check out.

TalentSpace Live brought in Patty McCord one of the main builders of the famous Netflix Culture deck (if you haven’t read this, you need to take a few minutes and do it!):

Patty was an awesome speaker for an HR audience. Real, fresh, in your face with great energy. She’s the HR leader everyone wishes their organization had.

Patty made a statement that stuck with me:

“The metrics to running HR are already in the business, you don’t need to create new ones!” 

What she was talking about was HR shouldn’t be focused on HR metrics, HR should be focused on business metrics (Profit, Revenue, Net Income). She went on to say “Retention” isn’t a business metric. Senior leaders don’t care about retention.

They care about Profit, Revenue, Net Income, Margin, etc. As HR leaders we need to show them the impact to business metrics when we suck at HR. We need to talk about what we are doing in HR using business language, not HR language and words.

“We believe we can increase margins if we put this program in place to control the amount of money we are having to spend to replace workers when they leave us.” Not, “Our retention is worse than the industry average and we have a program to lower our turnover.”

Senior leaders hear two very different things when they hear those statements, even though they basically are pointing out the same problem and solution.

We don’t need more HR metrics. We need more HR leaders focusing on the metrics of our businesses that are already in place and show us whether we are successful or not. Patty also shared she thought every single employee should have P&L training.

If your employees know how the organization makes and loses money, there will be no question on what direction they need to take in their daily job duties to have a positive impact on that outcome. Too often we tell them what to do assuming it’s too complicated for them to understand.

If you teach your employees how you make money it’s always amazing to watch behaviors change in how they do every job in your company. I find the vast majority actually want the organization to be successful but didn’t know how to help until someone connected all those dots to their job.

I really enjoyed Patty! She spoke my language! If you get a chance check her out!

The Top 5 Predictors of Employee Turnover

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Quantum Workplace recently released a study they put together on the predictors of employee turnover. Employee turnover is becoming a huge issue as the unemployment rate falls, which is expected. As your employees have more options, they’re more likely to leave.

I’ve always been a fan of Quantum’s research but this one seemed a little light. Here are their five predictors:

  1. Lack of job satisfaction.
  2. Individual needs unmet (health, wellbeing, balance)
  3. Poor team dynamics (Basically they hate working with the people they work with, or the team hates them, either way, they’ll be leaving)
  4. Misalignment (this is a hiring fit issue – you hired the wrong person for the job. Could be culture, skill set, etc.)
  5. Unlikely to stay (when an employee indicates they want to leave, most likely they will leave. DUH! This was actually #5! How can this be a ‘real’ indicator of turnover?!)

Okay, I’ll give them the first four reasons. Of course, those are all real reasons someone will leave. Are they the top 4? Depends on your environment. Number five is just flat out silly! “Hey, when someone tells you they’re about to leave, that’s a predictor they’re going to leave your employment.”

Really!? When I tell someone I’m hungry, guess what? That’s a predictor I’m hungry! Probably could have come up with a better number five! But, check out the study, they also give some tips and insight on how control turnover.

What are the real Turnover Predictors?  Here are my Top 5:

#1 – My boss is an asshole.

#2 – I hate what I’m doing, so I’m unwilling to put up with any B.S.

#3 – I oversold myself and I will most likely fail, so I’m leaving for a new position before you fire me, so it will look like this was my position.

#4 – I’m a bit crazy (or a lot bit crazy) and my co-workers hate me, so I need to find new co-workers to creep out.

#5 – I’m telling you I’m leaving! (Ha! Just kidding!)

#5 – You’re underpaying me for what I’m doing and we both know you’re underpaying me.

Bad bosses and not paying market will kill your retention of great talent faster than anything! The crazy piece of this is I always find that organizations clearly know about both of these issues.

If you ask an organization who the worst managers are they almost always align with the highest turnover by department, location, etc. The same thing works with those being underpaid in your organization.

People will take off if the market is clearly paying more and your organization is just average. The worst part of this is most organizations will then overpay to get back average or less talent when their good talent leaves. The market always wins. Always.

 

 

 

 

T3 – Karen.ai – Cognitive Recruiting Assistant

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This week on T3 I review the new recruiting artificial intelligence called Karen. Karen.ai provides candidate screening and candidate conversation service to improve brand interactions and improve your organization’s talent.

You’ve probably heard this technology called a chatbot. That simplifies the concept, but it also misses the mark on what technology like Karen actually does. Karen’s AI is built to read a resume of a candidate like a human would read a resume, not a computer, as best that’s possible.

Before analyzing what candidate is best for the job and then ranking them for your recruiting team, Karen first pulls in three buckets of organization information. Company baseline personality insight based on the Big 5 Personality inventory, the unstructured data of your job descriptions and conceptual inference (you need someone with Word docs experience, but the resume only show Google docs experience – the AI knows this is basically the same skill set).

The company and team personality insight ensures that Karen is just a simple algorithm to match skills to job descriptions, but truly looking at a level of organizational fit, as well as the normal skill assessment to the job requirements.

What I like about Karen.ai:

– Karen is basically an invisible layer of technology between your ATS and Recruiters that is constantly working 24/7 so when a candidate applies they will immediately begin your process and start engaging with you immediately.

– Karen ranks all those that apply and makes it easy for your recruiters to know who they should be spending time with first. No more FIFO (first in, first out) recruiting, no matter how many apply for the position. So, you have a better chance at raising the quality of your hires immediately.

– Karen’s AI will also engage every candidate via chat or SMS to measure their engagement level as well, so you know which candidates are the most engaged with your brand.

– Dashboard will show you what the AI is assessing and then you can add or remove certain factors and re-rank to get even more specific to what you’re looking for.

I’m a huge fan of recruiting AI when used in a way that doesn’t degrade your candidate experience and still allows you to take advantages of the effeciency gains you get with the technology. Karen helps your recruiters know which candidates they should be at least touching first, and helps your team go through high volume while still getting talent that will more closely match your organization.

If you’re not demoing recruiting AI you should be. Karen is a great one to start with, check it out!

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – just send me a note – timsackett@comcast.net

Everything I Know About Recruiting I Learned from my 70 year old Mother!

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So, most of you know I’m the President of HRU Technical Resources. Most of you don’t know my Mom is the CEO!

She makes sure to point that out to me about once per month! Today is her 70th birthday. While it’s been a while since she’s been on the phone filling requisitions, to this day, she can not turn if off!

She started her technical recruiting company in 1980 when almost no women started their own businesses, and it’s been successful every year we’ve been in business. Through two major recessions, constant competitive pressure, and an every changing client environment.

She’s the only person I’ve ever met in business I would not want to compete against! How’s that for a role model growing up! She resisted, before resisting became in fashion!

So, I wanted to share some of what I learned about recruiting that she taught me:

– The recruiter with the most activity will almost always have the most placements. 99.9% of the time.

– Our clients are important, but if they ask you to work for free, you won’t be able to help them for too long. Only work with companies that value the work you give them.

– Talent is the lifeblood of our business. It’s the only thing that will differentiate you from the competition. Never forget that when you’re talking to a potential candidate.

– Following the process is important until it isn’t. Don’t allow it to get in the way of making placements.

– People don’t know what they can accomplish until they get pushed. It’s your job as a leader to push them to their limits so they can see how great they can be. (Sounds like Bobby Knight, right!)

– Balance is never really the issue. If you’re successful you have all the balance you want. If you’re not successful balance shouldn’t be your biggest concern.

– Candidates always tell you why their great, or why they suck. You just have to keep them talking and ask the right questions.

– If you ever feel that a candidate has a red flag, ask the question. The embarrassment is not them having to answer the question, it’s you explaining to the hiring manager why you didn’t ask the question!

– The best thing you can do is turn down a client’s requisition when they’re completely unrealistic about what they want. It’s a waste of your time, and they think you suck for not filling it. Most recruiters won’t turn them down, when you do, they’ll want to know why. That’s the conversation you really want.

I could go on all day like this! The learning never stops. Running a business your mother started is tough. I’ll never run like her, and it’s taken us both a long time to understand that’s okay, as long as the core of what she’s taught me never changes.

Happy Birthday, Mom! Yeah, yeah, I’ll get back on the phone!

 

 

I Can’t Make You Recruit!

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My mind is still racing after coming back from SHRM Talent this week! So many great conversations I had with TA leaders and pros. I actually think the level of conversation at functional specific conferences is higher because everyone is feeling the same pain!

It’s not to say a conference like SHRM National can’t be great, but you’re surrounded by HR and Talent pros with dozens of specialties and focus. At SHRM Talent you basically had the majority of the attendees focused on how do we attract and hire better talent for our organizations! That leads to great open dialogue and connection. I came back to the office super energized!

I have to share one specific conversation I had. Great, passionate TA leader approached me with a problem she was having. She was feeling a little beat up, not as successful as she wanted her function and team to be, probably didn’t have the respect and influence she deserved for the challenges they’re facing. Her question was this:

“How do I get my recruiters to recruit?” 

It was simple and honest.  The easy answer is a performance management discussion but I knew what she was really asking. It’s a dilemma most TA leaders face right now. Our organizations are pushing us for more talent, and yet I don’t really have team and technology to provide what they want!

My answer to her was also simple and honest.

“You can’t.” 

Okay, I expanded my answer because you know I love to give advice! I explained that most likely I’m guessing you have some really lovely, caring, company people working on your team that love working for you and love what they do. She said, “that’s right!” I’m  also assuming these people are administering a recruiting process, but they’re not actually recruiting. “Right again! That’s my problem!”, she said.

Here’s what I know after twenty years in talent acquisition. If someone doesn’t want to change, nothing I do will get them to change. Making someone recruit who doesn’t want to recruit, won’t work. Never has, never will. You have to want to recruit, really recruit, to recruit. No, not what you think recruiting is, what actual recruiting is!

So, I said, here’s what I would do and laid out a plan of how I would change process and activities and hold them accountable. I also said more than likely most won’t do this and they’ll quit or fight you until you fire them. If you’re lucky you might get one or two of your “Farmers” to turn into a “Hunters”. But, my experience has been most will refuse to change, while telling you they’re desire to change!

I don’t have the time or capacity to get someone to change. Either they truly care enough to change, or they don’t. There’s no middle ground because I need to change what we’re doing, and I only need people on the team that can now do the new requirements of what I’m asking.

What I find is most TA leaders die trying to change their non-recruiters into recruiters. And by die trying, I mean they eventually quit or get fired, all the while their team keeps doing what they want to do. You can change the people, or you can ‘change’ the people.

I can’t make ‘you’ recruit, but I can find people who want to recruit.

The 5 Skills I Honed From Other Jobs That Have Served Me Well in my HR Career

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Believe it or not, I didn’t go to college thinking, “Oh boy! I can’t wait to work in HR!” And there’s a pretty decent chance you didn’t either.

Eventually, if you’re like me, you got some official HR education under your belt. But a lot of the skills you use every day are skills you probably didn’t learn for the first time in an HR class. You learned them before all that—at home, or at some earlier job, right?

Here’s how it went for me:

My undergrad degree was in elementary education. Back then, my goal in life was to teach your kids how to finger paint and blow up stuff in science class. At the time it seemed like the best gig on the planet. Kids are easy to make laugh and I got my summers off. That all seemed pretty awesome. Plus, being a dude in elementary education, meant it was usually me and like 30 female teachers in the school. I wasn’t the best looking guy, so I liked those odds!

After doing a little teaching, I moved into sales and recruiting for a while. I’m a mile wide and inch deep, as they say, so I was able to carry on a conversation about just about anything. So, those two careers worked really well, because it’s pretty much just getting people to trust you and then talk them into something where they’ll never trust you again!

Then, to my good fortune, I sort of fell into HR. When I was in recruiting, one of my clients was an HR leader for General Motors. He took a liking to me and I thought he had the best job on the planet, so he encouraged me to get my master’s in HR and he would help me get a real HR gig.

When I got my first job in HR, what I found was that all of the skills I learned being a teacher, a sales pro, and a recruiter were all skills I that really helped me in HR. Here’s five in particular that have come in handy.

Being Confident: Turns out elementary age school kids can smell fear like a pack of wild dogs! When you step into a classroom and you lack confidence these little monsters will attack! So I had to learn very quickly as a teacher that even if I didn’t really need to know anything about what I was trying to teach, everything would be okay as long as I controlled the room with confidence.

Similarly, in HR, people will question you constantly, unless you can portray similar confidence in your abilities. And compared to a pack of eight-year-olds, they’re pretty tame by comparison!

A Good Attitude:  When I got into HR people kept telling me, “Hey, you’re not like every other HR person I know!” What they were saying was, you’re always positive, most HR pros come across negative. (Which I don’t think is fair.) My first job out of college was as an agency recruiter. You better have a great attitude in that job, or you’ll fail for sure!

Being Proactive: A lot of HR folks see their jobs as being firefighters. In other words, they wait for problems, and then try to solve them. When I got into HR, I decided I didn’t want to think that way. I wanted to be proactive. Nothing was ever good enough, we needed to make it better. Everything was broken because I just broke it, so we could make it better. I found as a recruiter early in my career the engineering hiring managers I worked with had thoughts like this and responded well when I came at them with ideas in the same mindset.

Being Humble: How can you be confident and humble? It’s hard, but you can do it. As a teacher, you have to do what you say, or your kids will never let you forget. Their memory is a like an elephant’s! The best sales pros are also very humble in a way you feel connected with them, that makes them relatable. The best HR pros are reliably humble. You can count on them and admire their willingness to put the organization’s needs in front of their own.

Being Persuasive: As a teacher, I had to ‘sell’ ideas to kids thousands of times per week. As a recruiter, I had to sell jobs to candidates all day, every day. And having the ability to sell ideas and projects sets great HR pros apart from average HR pros.

Why were these skills important for me to learn? They all help get the tools and technology I needed to be a great HR Pro!  These skills help make me build a story around how we are going to get better and eventually become world-class. I want those that I support and those who support me to truly believe the only choice we have to get better is to take Tim’s advice and go get that technology solution!

(P.S. If you want more ideas on how to convince your boss to give you the budget for cool new stuff, download this eBook I wrote.) —

Anyway, that’s how it went for me. How about you? What skills did you never learn in HR-school have been the most important to you? Please share in the comments below.

(Oh, and if you’d like to read more interesting posts on how to bring more of the soft skills you learned outside HR to your job, check out this awesome blog post right now:

6 Tips on Creating a More Empathetic Leave of Absence Process,  by my friend, the excellent Dawn Burke, VP of People for Daxko!

Why Hasn’t Employee Referral Automation Caught on? #SHRMTalent

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I spoke at SHRM Talent this week. One of the best corporate recruiting conferences around. Many people don’t believe me when I tell them, but the content, speakers, and audience are really engaging.

TA Tech companies and vendors haven’t caught on yet to the new SHRM Talent. Most corporate TA pros I spoke to might not have million dollar budgets to spend, but every one of them had decisions making over tens and hundreds of thousands of TA budget dollars!

It’s becoming one of the favorite conferences because the audience of corporate TA pros and leaders are very open to wanting to learn and get better. Their questions are genuine and the truly want to learn how to improve recruiting and talent attraction in their organizations.

One topic that I bring up during my sessions as the most under-utilized TA technologies on the planet is employee referral automation. Jobvite created the space, others followed, like RolePoint, Zao, Gooodjob, etc. Still, main stream corporate TA tech in mass aren’t using employee referral automation. It’s one of the great mysteries in the TA space for me!

When you ask corporate TA pros and leaders what their top source for talent is, employee referrals will always come in the top 3. When you ask what is the highest quality of hires by source, employee referrals are almost always number one! When you ask how much money have you invested in increasing employee referrals, it’s almost always $0!

So, help me out, what am I missing?!

The SHRM Talent audience told me I wasn’t missing anything, they just simply didn’t know this technology was available to them! Jobvite was in the expo hall, but mainly they were selling ATS, not employee referral automation (huge miss, but I know ATS margins are bigger than employee referral automation!). 97% of my audience weren’t using this tech, but almost all had an interest in learning more.

It’s really a zero-budget buy for most companies! If you use this type of technology you can basically get rid of your referral bonus program and your numbers will still go up on employee referrals. So, there’s the money you need to buy the tech that will put your employee referral program on steroids!

Truly, the bonuses per referral are not needed! You will have to actually begin recognizing those who do refer in your company, but almost all employees will refer people to your organization without a monetary gain! Also, increasing bonuses does little to actually increase the number of referrals you get.

So, why isn’t the vast majority using this tech?

First, they aren’t being sold this technology. Most corporate TA pros and leaders buy because of what is being sold to them, not necessarily what they need.

Second, I’m guessing the companies that sell this tech are for the most part fairly weak at marketing because it seems like a pretty easy sell to the groups I have in front of me!

Third, most corporate TA pros and leaders just have no idea this tech is even on the market for them, and if they do, they believe it’s too expensive to purchase.

They’ll spend a million dollars on LinkedIn and Indeed, but not $50,000 on technology that gives them more hires of their highest quality source?! There’s a major disconnect here on both sides of the market, which means there’s a giant opportunity for a company with a great brand with great tech that can make it simple for corporate TA leaders.