The New Definition of “Passive Candidate”

Posted on April 14, 2017 by Tim Sackett

Okay, we get it, Mrs. Hiring Manager, you want passive candidates!!! We’ll get right no that…

Passive candidates are the holy grail of candidates, right? Untouched, virgin, pure as the driven snow, fresh meat that has yet to be soiled by the dirty hands of another recruiter. If I could find a way to mainline passive candidates right into my system I’d be the best recruiting junkie on the planet!

Do you even lift bro? I mean, do we even know what the hell a passive candidate even is anymore?

The Passive Candidate Definition from ten years ago:

“A Passive Candidates is someone who is being considered for a position but is not actively searching for a job.”

So, are we buying this today?

If so, it seems like we then need to define “actively searching”. The only candidates I know who are ‘actively searching’ for jobs are candidates out of work, working in a job that isn’t their chosen career (Communications grad from B-level university, selling cell phones in a strip mall), or about to be fired from their current position.

If those are the actively searching candidates, that makes almost everyone else Passive! I don’t think our definition of Passive Candidate matches that of our hiring managers current definition of passive candidate! I think they would say anyone who is searching for a job, passively or actively, is not really passive.

So, why do we see this differently? Well, this is a bit of marketing that TA played on the hiring manager to fill positions. “Hey, Tim is a great ‘passive’ candidate, I found him on LinkedIn, he didn’t even ‘apply’ to our job! You have to interview him!” The ‘he didn’t even apply’ is like crack for hiring managers, who now believe you found Tim locked away in a vault at your competitors that has never seen the light of day.

The reality is a bit less sexy! Tim has been on LinkedIn for three years trying to get out of dead end company he’s been working for, but Tim sucks at networking and finding jobs, so he is just waiting around to be trolled by a recruiter, and he applies to jobs every week, just hasn’t applied to your job!

Let’s be honest with each other. If someone has posted a resume online, err, professional profile, they’re on the market! They might not be actively applying to jobs on a daily basis, but we all know they’re open for business. Someone can’t be passive that has a presence on any of the job boards (Monster, CareerBuilder, Indeed, LinkedIn, Dice, Zip, etc.). They also can’t be passive if they actively applying to jobs, but just haven’t applied to your job!

So, the new definition of Passive Candidate should probably be:

“A Passive Candidate is someone you find through various methods who is not on the job market in any way.”

That means you might contact someone in your ATS database who applied for a job with you three years ago, but they are currently happily employed and totally off the job market radar. That’s a Passive Candidate. The referral your employee gave you for a former coworker that you can’t find anything online, and they tell you they’re not looking for a job. That’s a Passive Candidate.

A passive candidate isn’t someone you found who just hasn’t happened to think about applying to your job, yet. They actually might be the most active candidate on the planet, who you just happen to run into.

We know a truly passive candidate when we speak to one. They’re a bit nervous. A bit surprised. A bit flattered. You can tell they’re not used to talking to recruiters and feel guilty talking to you. This is the person you’re hiring managers are asking for when they say they want a passive candidate.

This isn’t to say passive candidates are better. That’s an entire another post, but let’s not act like we are providing passive candidates when we aren’t.

The Single Greatest Metric in the History of Talent Acquisition!

Posted on April 13, 2017 by Tim Sackett

“0.00” or “Zero”

I’ll let you decide how you want to display it, both ways work.

Oh, what is this measuring? Check this out:

The number of candidates, in the past twenty years that I’ve hired, that were willing to accept a job without first having a phone call with someone at the organization I worked for.

That number is: 0

I’m guessing your number is fairly close to my number! If fact, this is a universal metric between all types of talent acquisition professionals (Corporate, Agency, RPO). Across all industries and all levels of hiring, hourly, salary, temporary, 1099, seasonal, etc.

Let me ask you a couple of questions:

1. Would you be willing to accept a job without first speaking with someone about this job?

2. Would you be willing to accept a job interview without first speaking to someone about the position, details, etc.?

My guess is almost 100% will say “No” for number one, but some would actually say “Yes” to number 2. Okay, I’ll buy some of you would go to an interview before ever speaking to anyone live about a job. I don’t think it’s many, but I’ll give you some people just want a job and a text or email communication is good enough for them. I’ll also assume the quality of those people will be questionable.

The fact is there is an extremely high correlation between speaking to a candidate ‘live’ on the phone or in person, and their willingness to continue through your process of hiring. Like a .99 correlation!

Another fact, then, would be that the recruiters in your environment (corporate, agency, RPO) who actually make the most phone calls will have the most candidates willing to engage your organization in your hiring process.

Final fact, in every recruiting environment I’ve worked (corporate and agency) the recruiters who connected with the most candidates over the phone, filled the most positions. Every. Single. Environment.

It’s not Rocket Science people! It’s actually Psychology.

If you don’t pick up the phone, you don’t find candidates willing to follow through with your hiring process.

Don’t over think this. Put yourself in the shoes of your candidates. Would you be willing to accept a job without first speaking to someone at the company offering you a job?

0.00!

The Secret Sauce to Landing Your Dream Job? Apply Less!

Posted on April 12, 2017 by Tim Sackett

Robert Combs over at Fast Company had a brilliant article recently, and if you’re in Recruiting or HR, it’s a must read! If you’re looking for a job, it’s also a must read!

Here was Robert’s concept. A.I. (robots) are running the world. It’s the biggest innovation to come into recruiting since Big Data (wait, didn’t we always have data…). If robots can run the apply process and find you where ever you are, Robert thought, why not use a robot to apply to jobs for him. Let the robots fight it out!

So, that’s what he did, he built a robot to go out and find jobs he would want, apply to those jobs, and then even follow up! He applied to hundreds of jobs in minutes! It got a bit out of control:

So I started slowly casting about for new challenges, initially by applying (perhaps naively) to openings at well-known tech companies like Google, Slack, Facebook, and Squarespace.

Two things quickly became clear to me:

I’m up against leaders in their field, so my resume doesn’t always jump to the top of the pile.
Robots read every application.

The robots are “applicant tracking systems” (ATS), commonly used tools for sorting job applications. They automatically filter out candidates based on keywords, skills, former employers, years of experience, schools attended, and the like.

As soon as I realized I was going up against robots, I decided to turn the tables–and built my own….I fired it up I accidentally applied to about 1,300 jobs in the Midwest during the time it took me to get a cup of coffee across the street. I live in New York City and had no plans to relocate, so I quickly shut it down until I could release a new version.

After several iterations and a few embarrassing hiccups, I settled on version 5.0, which applied to 538 jobs over about a three-month period.

So, what did Robert find out? Here were his biggest learnings:

1. Even your ATS robots suck at giving responses! Around 70% of his applications never got a response!

2. Only 4% of 538 jobs he applied for, got a personal email response from a recruiter.

3. Only about 6% of your hires come from people applying to your career site.

Robert found out what most of us in the business already know. Applying to jobs, doesn’t actually work. Yet, we spend so much time, energy, and resources building these great tech stacks and apply processes for just his!

So, what works?

Turns out about 85% of jobs are filled by good old fashion networking. You know someone, who knows someone, who has a friend, who’s cousin works in the department you really want to work for.

“Out-of-the-box hires rarely happen through LinkedIn (or any job board, career site) applications. They happen when someone influential meets a really interesting person and says, ‘Let’s create a position for you.’”

I disagree somewhat with the above quote. I’ve worked in large corporate TA shops, we just didn’t run around all willy-nilly creating jobs for really cool, smart people! We did many times find really great people and then stick them into a job we already had open, and usually the reason we found the person was someone who knew the job was open referred the person to us.

My advice to job seekers is always the same. Stop applying to jobs, start networking with every person you have a possible shred of connection with and let them know you’re looking for a position, what position you prefer, what position you would take, and where in the world you would work.

Every minute you spend networking is a thousand times better than every minute you spend online applying for jobs. Robert just proved this!

T3 – @GlintInc – Introducing Narrative Intelligence

Posted on April 11, 2017 by Tim Sackett

Last week I had this idea about how A.I.’s real value would be in HR and not in Recruiting. Most A.I. technology right now in the market is focused on TA and it’s easy to see the productivity and efficiency gains from A.I. in the TA space. It’s not as to see the same advantages in HR, but my theory is, very soon, we’ll see the advantages as A.I.

It’s not as to see the same advantages in HR, but my theory is, very soon, we’ll see the advantages of A.I. using Natural Language Processing (NLP) in analyzing your employee’s unstructured communication data. What?! Big brother will start listening to everything being said and then give you predictions on what might happen, and what you should probably do about it.

After I wrote that post the folks at Glint saw it and send a message saying, “Hey, we’re basically doing that now with Narrative Intelligence!” If you don’t know Glint, they are an enterprise level (1,000 employees and above) People Success Platform. Basically, Glint’s technology helps organizations drive higher levels of employee engagement through prescriptive analytics.

Ton’s of Reader’s Digest Word Power words in today’s post. “Prescriptive Analytics” = giving you advice on next steps based on what the data is telling you will probably happen. So, engagement is trending lower in your sales team, here is an action plan for the Sales Manager to do to help turn that trend around. Pretty cool stuff. Not only does Glint help you raise engagement, but they are also helping you develop your managers into better leaders.

The real reason for today’s post was to talk about Glint’s Narrative Intelligence which is a new product in their platform. Narrative Intelligence basically pulls the ‘real’ story out of what’s going on in your organization by analyzing the unstructured data comments from your employee surveys. This comment data gives you a much richer picture of what truly is going in your organization.

Glint’s NI then takes this unstructured data and puts it through their natural language processing engine, specifically designed for employee feedback data, and presents you with this awesome story around what your employees are actually talking about. From this data, you can then begin to write that next chapter of the story, whereas in most organizations now, we just wait around to see what happens in the next episode!

What I really like about Glint’s technology is it’s one more example of how technology is helping HR shape itself into a strategic partner of our organizations. To know what’s happening in your organization is one level. To link what’s happening to specific actions that will have a positive impact is strategic. It’s what our leaders have wanted from HR forever and it’s now a reality.

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market. None of the companies who I highlight are paying me for this promotion. There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find. If you want to be on T3 – just send me a note – timsackett@comcast.net

The Realities of Using a Full-Fledged Modern Day Talent Acquisition Platform

Posted on April 10, 2017 by Tim Sackett

I’m in a pretty cool place in life right now. Great job, great family, every day I get to work and talk with awesome, smart people, every week I get to see the most awesome technology on the planet. Like the t-shirt says, “Life is Good!”

If you’re a TA leader for a big shop, I’m guessing my life is better than yours! Why do I know this? Because the technology you’re being asked to use has completely passed you by on the side of the highway!

Remember that first time when you’re Mom or Dad asked you to ‘fix’ the clock on the VCR? It was simple, but they had no idea on how to set the VCR clock, so it would blink “12:00” for weeks until you decided to fix it. Most TA leaders, right now today, are looking at that clock on the VCR blinking!

The reality of using a full-fledged modern day Talent Acquisition Platform is:

– You’re not ready for it.

– It’s like you’ll be taught how to walk all over again.

– It’s like you’ll be learning a new language.

– It will be the single most valuable thing you’ll ever do in your TA career.

– You’ll be forced to teach your entire leadership something completely new.

– Most vendors selling these solutions, don’t have the capability to actually teach you and your team how to effectively use it.

– You and your team aren’t ready to unlearn all of your broken, bad habits to use it effectively.

– You’re going to have to admit to yourself and others, you really don’t know what you’re doing.

That last one is hard. Because we do know what we’re doing, damn it! But, this is where you have to remember the blinking VCR clock. You don’t, but you can learn!

A full end to end TA platform will change the way you, your team, and your organization actually attract, recruit, and onboard talent. Gone, completely, will be Post and Pray. So, will be those employees who think this is what recruiting is.

It’s not overly difficult to learn these new skills. It is uncomfortable because it’s a BIG change from what you’re actually doing today and calling it recruiting. You’re not recruiting. You’re administering a recruiting process. Those are different things. Your organization actually needs you, desperately, to attract, retain, and develop great talent.

Any monkey can collect resumes and pass them onto a hiring manager. In fact, you don’t even have to pay an admin $12 per hour to do that, I can find you an A.I. bot that can do that for pennies on the dollar.

The really, really cool part about this is you’ll completely change your career path by doing this! Once you implement and transform your organization’s recruiting practices using technology, you’ll have other organizations lined up at your door begging you to do the same for them!

The real reality is you have a choice to make. Fix the blinking clock, or keep ignoring it. What kind of TA leader are you?

The Single Best Incentive You Can Offer Millennials!

Posted on April 7, 2017 by Tim Sackett

The world is millennial crazy. If you read this blog you know I think about 99% of the millennial stuff is pure B.S. (we were all young once, it’s mostly great, but sometimes sucks, buy a helmet!), but every once in a while I find something that really hits home.

Student debt is the real deal!

I’ve gotten up close in personal with this. I have two kids in college who are just starting down this debt path. I also have a brother who is a millennial who gets punched in the gut each month he has to make his mortgage-sized student loan payment! Great white collar, professional career, well paid, can’t even think about buying a house. That sucks!

Take a look at his chart:

So, if you truly want to attract great millennial talent you need to do a couple of things:

1. Offer as a sign-on to pay off their student debt.

2. Offer home buying, mortgage assistance.

Why? Turns out employees who own a home, stay around a lot longer, are more productive, and I work for a company that cares enough about me to help me with my student loans and to buy a house, I’m probably a bit more engaged as well!

Here’s the other dirty little secret we know in HR. Let’s say you have a program that pays off student loan debt for employees. With those agreements, you usually have an amount per year payoff (I.E., We pay off $30K, you give us three years of service, or pay us back the money, or something along those lines).

Very few employees leave you after they’ve been employed with an organization for three years. Three years is that tipping point where you decide you’re all in, or all out. So, your job as an HR leader is to get them past three years! Okay, every organization has their own tenure tipping point, but on average most are around three years. Go find yours!

One other item from the chart that sticks out like a sore thumb? No college degree means you’ll more than likely never own a home. That sucks! Guess what, we all have people in our organization without college degrees. These folks need our help with major financial situations, like buying a home, more than any of our employees.

We should be able to figure this out as well. What would stop an employer from offering home buying assistance, for years of service, to their employees? Nothing. But we don’t do it because we see ‘those’ employees as easily replaceable. So, why put in the extra effort?

Employees are our most valuable asset, well, unless, you know, you only make $15 per hour, then you’re just an asset, not really that valuable. Isn’t that what we’re really saying?

Long, story, short: Help your employees buy homes. You’ll never regret it.

Be Careful What You Incentivize! You Actually Might Get It!

Posted on April 6, 2017 by Tim Sackett

I’m fascinated in how we compensate and incentivize employees. Not the actual process, but the decision-making process behind the what and how we do it. In my experience, how this usually goes is a two-level process:

First Level: Someone has a hunch, or it’s being done this way somewhere else.

Second Level: Someone in compensation searches for data to justify the hunch or data that agrees with what you want to do.

Real scientific, huh!?

Let me give you a real-world example that most of us are familiar with. We have a prison problem in America. We can all agree on this, correct? Prison populations are exploding and continuing to grow at an alarming rate.

Popular ‘theory’ says the reason behind this are based on a few situations. First, the war on drugs has caused the increase in more inmates in prison. Seems fair, we definitely hate those drugs. Second, for-profit private prisons have turned prisons into a business and this keeps prisoners in longer than they need to be. Third, minimum sentences and three-strike policies have people in prison for life for minor crimes and drug offenses.

What if you were to find out none of this is actually true? That in fact, the real reason we have exploded our prison population over the past two decades is because of one simple incentive program. This is probably going to piss you off! From The New Yorker:

“So what makes for the madness of American incarceration? If it isn’t crazy drug laws or outrageous sentences or profit-seeking prison keepers, what is it? Pfaff has a simple explanation: it’s prosecutors. They are political creatures, who get political rewards for locking people up and almost unlimited power to do it…between 1990 and 2007, while the crime rate began to fall, the number of line prosecutors went up by fifty percent, and the number of prisoners rose with it. That fact may explain the central paradox of mass incarceration: fewer crimes, more criminals; less wrongdoing to imprison people for, more people imprisoned….

Meanwhile, all the rewards for the prosecutor, at any level, are for making more prisoners. Since most prosecutors are elected, they might seem responsive to democratic discipline. In truth, they are so easily reëlected that a common path for a successful prosecutor is toward higher office. And the one thing that can cripple a prosecutor’s political ascent is a reputation, even if based on only a single case, for being too lenient. In short, our system has huge incentives for brutality, and no incentives at all for mercy.”

Go read the full piece in The New Yorker, it’s loaded with statistics to back up these real reasons for prison growth, and it’s an exceptional example of you actually get what you incentivize!

Many times we come up with incentive plans based on a short-term situation we want to change, but then years later those short-term incentive plans are still in place, and driving behaviors we never wanted or intended.

The other stat I loved from the article that we never hear in mainstream media or from our politicians is after the age of 40, most crime just stops. Basically, crime is young person’s game for the most part. If we were to release all prisoners at age 40, we would basically see no increase in the crime rate, but this will never happen. Why?

Because it only takes one. It takes one person getting out and committing another horrific crime and we all go, “See! It doesn’t work!” And, if it was someone I know, or god forbid my family, I’m probably right there with you. So, we lock up 7 Million Americans!

Be careful what behaviors you’re incentivizing, my friends, you actually just might get them!

The real value of A.I. is in HR, not Recruiting!

Posted on April 5, 2017 by Tim Sackett

What if you could catch and stop sexual harassment in the workplace before it got started? What about other types of violence, embezzlement, etc.? What if you could determine when disengagement was starting with an employee and address it immediately?

All those would be pretty powerful advantages to HR and leadership, don’t you think!?

Google is beginning to use A.I. and machine learning to find objectional content on the internet. Now, the main reason for this is a little less moral than it sounds. Google was losing advertisers because many ads they were paying for were showing up on content that was not something they would want to be associated with their brand.

Seems like most solutions to problems happen because of money…

Recently, in HR, we’ve seen some really high-profile cases of harassment come to light with Uber, Tesla, etc. These cases have had a major impact to both the consumer brand and especially to the employer brand of these organizations. While those of us who work in HR understand this is far too often occurrence, it seems like little gets done to stop it.

Say hello to my little friend!

Why couldn’t an artificial intelligence technology tell me when some creepy employee is sending inappropriate things to other coworkers, customers, vendors, etc.? What about when an employee uses threatening language to intimidate another employee? Wouldn’t you want to know about that? I think Mary just told Jennifer she’s ‘done’ and wants ‘out’ and she needs to get her resume together.

Would love to know that, so I can find out how to talk Mary off the ledge!

Say hello to Big Brother!

Yikes, right!? But, this is probably closer to reality than we realize and it will probably actually help our work environments a ton! Our employees communicate in a number of ways: email (primarily), messaging, voice, various tech platforms we use to do our daily work, etc. Almost all of which have unstructured data that A.I. could analyze and make predictions.

Some of those predictions could help you as an organization reduce risk. Tim seems to be coming very close to crossing a line with Mary, maybe we should give him a little reminder about our policy on harassment in the workplace. Bam! A nice, neat, little piece of content automatically hits Tim’s inbox and a message gets sent to his boss to stop by and remind Tim about what’s appropriate behavior in the workplace.

Some might help the organization retain their talent. There’s already predictive analytic solutions in play that predict employee turnover, add in machine learning, and A.I. will begin to show you employee who might turn before they’ve even thought of turning!

This might seem all futuristic, but the technology is really already here. Eventually, someone will launch a solution that does all of the stuff mentioned above, I’m quite certain someone already has this in development. It will only take one company to put it in place and the dominos will fall.

What you get paid to do at work is owned by your employer. We’ve all known this for a long time. What we never realized was that eventually, technology would actually hold us to not only the work but the behaviors as well!

Would you want to work in an environment where every move you made was measured by A.I.? I’m guessing not, but I’m also guessing it won’t be a choice!

T3 – @SymphonyTalent_ Are you ready to recruit like a marketer?

Posted on April 4, 2017 by Tim Sackett

This week on T3 I review the end to end TA technology platform Symphony Talent. You may not have heard of Symphony Talent, but I’m sure you will recognize many of the organizations that came together to build this platform.

The dream child of Hodes (one of the top employment ad agencies in the world) who went out and bought a bunch of really good TA tech (SkillCheck, Findly, HRLogix, Innovantage, QUEsocial, and others) put it all under the same ultra-modern UI to create something in talent acquisition no one on the market can claim to have.

Symphony Talent is two talent acquisition platforms in one. M-Cloud, an artificial intelligence-based media buying platform for employers, and X-Cloud, an omni-channel experience platform for candidates, employers, and employees. X-Cloud is the ATS, CRM, branding side of the platform.

So, what the heck does it do?

I found myself asking what doesn’t it do?! The reality is, it might be the first end to end TA platform that actually can replace almost all of your TA Tech stack, or the closest anyone has come to this point. It’s on a different planet from tech perspective than most enterprise level TA platforms.

Super smart move from the Hodes side of the business. Organizations spend a ton of money with Hodes to build out an employment brand, advertising campaigns, etc. Only to then take it back to inferior technology and watch all of that money go down the drain. Hodes built a platform that allows organizations to go after candidates like consumers.

What do I like about Symphony Talent:

– Built in Programmatic Job On-demand Ad buying in an A.I model. This alone would have me loving it, but being built into the ATS and CRM is really a few years ahead of where the competition is in this space. This makes programmatic super simple for TA and it’s tied directly into the posting of your jobs.

– Candidate experience was taken to the next level where candidates can check-in and track their own progress through the apply process, and like a consumer site, they can come and go and the system instantly recognizes them and takes the back to where they left off.

– Predictive analytics shows recruiters how long it will take them to fill a job (based on up to the minute market conditions) as soon as it’s posted.

– The User Interface in the X-Cloud portion of Symphony is unlike any other ATS-like product on the market. Ultra-modern, easy to use, and intuitive.

– Built in CRM functionality is not light by any means. Great candidate personalization for returners built on machine learning that will continue to direct the right content and messaging as the candidate evolves their experience with you.

Symphony Talent is really packed with functionality on the X-Cloud side of the platform, but the media buy side, M-Cloud, is just a game changer! The other side of this is Symphony Talent doesn’t have to be an all or nothing platform. They’ve already integrated with iCims, Taleo, Silkroad, etc. So, you can pick the parts you really like, that you’re current stack is lacking.

Built for Mid to Enterprise-sized organizations, but I can see some real tech-savvy SMB’s with cash that will want to get their hands on this, especially in really tough candidate driven markets. Hodes has strength in healthcare, so I would imagine this would blow almost any TA Tech stack out of the water in that industry for those organizations struggling to hire nurses and other healthcare pros.

A real must see demo if you’re in the market.

The Tim Sackett Project

TA & HR Expert, Dad, Backup Point Guard on my over 40 men's team

Monthly Archives: April 2017